Search Engine Marketing Consulting | Portland Internet Design http://portlandinternetdesign.com Search Engine Marketing Consulting | SEO Web Development Wed, 19 Jun 2013 19:49:47 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 pdxidshttp://feedburner.google.com SEO Insights: Rethinking College http://feedproxy.google.com/~r/pdxids/~3/v4o1XEmA10o/ http://portlandinternetdesign.com/search-engine-marketing-consulting/06/seo-insights-rethinking-college/#comments Fri, 14 Jun 2013 22:10:59 +0000 Alex R-G http://portlandinternetdesign.com/?p=8360

In the words of the genius Peter Griffin, 

“You know what really grinds my gears?”

When I’m left with this false hope leaving college with a Bachelor’s Degree that that’s all I need to become a successful, self-sufficient employee. I’m calling Bullshit and here’s why:

As tempting as the chicken costume is, maybe you should skip the college degree and thousands of dollars of debt: consider a career in SEO...

You even have to pay for the cap and gown!

I have

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How SEO Elements Trigger Search Results | SEO Web DevelopmentWe love questions from our clients! Not only do we have an opportunity to teach, but we also learn from the process. It’s a win-win for every one involved.

We recently received a great question from one of our SEO web development clients, Jim Lewis of COMSTOR. He asked a great question about basic SERPs.

Here’s the Q&A:

JIM LEWIS: I was googling for film digitizing in Louisville, KY attempting to find

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Search Engine Marketing Consultants have to look beyond the web to help their clients convert leads. Every business owner who understands the value of the web is looking for one thing from it…

more customers.

The primary focus for any Search Engine Marketing Consultant is to figure out how to bring the most potential customers to their client via the web.

However, we can only drive leads. Any search consultant that says they can guarantee more customers… not leads… is full of crap.

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Search Engine Marketing Consulting starts with keyword research. If you're building your own website, this is where you need to start.One of the questions I get a lot after a presentation is, “I want to build my own website… where do I start?” As a Search Consultant I want to answer with, “Well… where are you at?”… Which usually turns into a long conversation that ends with, “I really have no idea”.

The next question is, “Should I use WordPress?”

The answer is, “Yes..

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If you attended The Willamette Writers Conference in August 2012, this is my SEO Blogging presentation in PDF and PPTX format. These are free for all. If you want to ask a question or get involved in a discussion, please register and have at it. I also enabled a “hoop” for you to jump through. We discussed hoops in the seminar. :)

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Search Engine Marketing Consulting | WPMU DEV - The WordPress Experts

Plugins… which ones should I use?

As a Search Engine Marketing Consultant, I get asked this question a lot.

Unfortunately, there’s no simple answer. While there are tons of free plugins available in the WordPress repository, most of them lack support and are not kept up to date. This means they may not work with the next WordPress update

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If you attended one of our SEO seminars you know how much info was packed into 4+ hours! Here’s the presentation from seminar 2 for you to download. These are free for all. If you want to ask a question or get involved in a discussion, please register and have at it.

Register

Presentation 1 | The Big Picture

This is the only presentation from seminar 2. We discussed the big picture, the circle of influence, and what a typical SEO blogging process looks like.

Presentation 1 PPTX
Presentation 1
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What Google Authorship Means for Your BusinessWhat it Means for Your Business

In recent months, you may have noticed profile pictures showing up in your search results. Google is now displaying author information to help users discover great content. These “rich snippets” results (see below) are made possible through Google Authorship markup and can easily be setup by creating a Google+ profile and linking to your website.

google authorship search engine results
So

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The shoemakers Kids have no shoes... The Portland Internet Design Website suffered this fate. “The shoemaker’s kids have no shoes…”
One of the first people I connected with in the web development and SEO world said this to me when I asked about his website. He was a brilliant coder and SEO guru whose website looked like a late 90’s remnant. When I asked him why he said, “The shoemakers kids have no shoes man… I have no time to rebuild my own site… I have clients.”

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Why Hiring a Search Engine Marketing Consultant is smart.Consulting… a Smarter Choice

When I first started learning about SEO and professional web development, I saw a lot of ads for Search Engine Marketing Consultants. I was on a mission to learn everything I could as fast as I could. I ignored the consultants because I thought I could do it all on my own.

Five years and a brain full of info later… I realize why hiring a search consultant is the

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