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<title>Peach Seedz</title>
<link>http://www.peachseedz.com/peachseedz/</link>
<description>Technology Entrepreneurship in Georgia - a blog by ATDC</description>
<language>en-US</language>
<lastBuildDate>Thu, 09 Jul 2009 14:05:25 -0400</lastBuildDate>
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<title>How Can I Raise Money For My Startup?</title>
<link>http://feedproxy.google.com/~r/peachseedz/feed/~3/OGaSvEc17MA/how-can-i-raise-money-for-my-startup.html</link>
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<description>That's one of the essential questions we help you answer in our upcoming educational program CapVenture. CapVenture is a six week long, boot camp that will educate and equip early stage CEOs and executives to better manage and fund their business. If you're actively seeking funding or ever expect to, this is an essential program for you. You'll get a inside look at the minds of venture capitalists and angel investors with an experienced team of investors, CEOs and industry executives. You will create a fundraising strategy, practice and sharpen...</description>
<content:encoded><![CDATA[<p>That&#39;s one of the essential questions we help you answer in our upcoming educational program <a href="http://www.atdc.org/capventure">CapVenture</a>. CapVenture is a six week long, boot camp that will educate and equip early stage CEOs and executives to better manage and fund their business.</p><p>If you&#39;re actively seeking funding or ever expect to, this is an essential program for you. You&#39;ll get a inside look at the minds of venture capitalists and angel investors with an experienced team of investors, CEOs and industry executives. You will create a fundraising strategy, practice and sharpen your investor pitch, and at the end of the program, give your pitch in front of a room full of investors.</p><p>But CapVenture is not solely focused on fundraising. For entrepreneurs not looking to raise capital, CapVenture offers a unique opportunity to develop their business model, sharpen their go-to-market strategy, and enhance their network by sharing with and learning from a room full of CEOs, executives and investors. </p><p>We are still accepting <a href="http://bit.ly/capventure">applications to CapVenture</a> through July 15th. So, if you&#39;re interested, or know someone who might be, <a href="http://bit.ly/capventure">fill out an application</a>.</p><img src="http://feeds.feedburner.com/~r/peachseedz/feed/~4/OGaSvEc17MA" height="1" width="1"/>]]></content:encoded>



<dc:creator>by <a href="http://blog.blakeperdue.com">Blake Perdue</a></dc:creator>
<pubDate>Thu, 09 Jul 2009 14:05:25 -0400</pubDate>

<feedburner:origLink>http://www.peachseedz.com/peachseedz/2009/07/how-can-i-raise-money-for-my-startup.html</feedburner:origLink></item>
<item>
<title>ATDC Tweets</title>
<link>http://feedproxy.google.com/~r/peachseedz/feed/~3/w428IYlSp2s/atdc-tweets.html</link>
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<description>While you won't find 'ATDC' on Twitter, we're all there! We believe people follow people. And our people tweet about ATDC, entrepreneurial news, technology-related updates, angel funding and venture capital, tech community events and happenings, and, admittedly, some personal stuff. People are far more interesting than logos, don't you think? If you agree, follow us: Charles Ross: @cross4509 Lance Weatherby: @lance Mary Leary: @maryleary Orjan Isacson: @oisacson David Sung: @venchaman Melissa Zbeeb: @zmelissa Ivy Hughley: @ihughley11 Blake Perdue: @bperdue John Cottingham: @johncottingham</description>
<content:encoded><![CDATA[<p>While you won't find 'ATDC' on Twitter, we're all there! We believe people follow people. And our people tweet about ATDC, entrepreneurial news, technology-related updates, angel funding and venture capital, tech community events and happenings, and, 
admittedly, some personal stuff. People are far more interesting than logos, don't you think? If you agree, follow us:</p>

<p>
<ul>
<li>Charles Ross: <a href="http://twitter.com/cross4509">@cross4509</a></li>
<li>Lance Weatherby: <a href="http://twitter.com/lance">@lance</a></li>
<li>Mary Leary: <a href="http://twitter.com/maryleary">@maryleary</a></li>
<li>Orjan Isacson: <a href="http://twitter.com/oisacson">@oisacson</a></li>
<li>David Sung: <a href="http://twitter.com/venchaman">@venchaman</a></li>
<li>Melissa Zbeeb: <a href="http://twitter.com/zmelissa">@zmelissa</a></li>
<li>Ivy Hughley: <a href="http://twitter.com/ihughley11">@ihughley11</a></li>
<li>Blake Perdue: <a href="http://twitter.com/bperdue">@bperdue</a></li>
<li>John Cottingham: <a href="http://twitter.com/johncottingham">@johncottingham</a></li>
</ul>
</p><img src="http://feeds.feedburner.com/~r/peachseedz/feed/~4/w428IYlSp2s" height="1" width="1"/>]]></content:encoded>


<category>Web/Tech</category>

<dc:creator>by Melissa Zbeeb</dc:creator>
<pubDate>Wed, 01 Jul 2009 07:30:00 -0400</pubDate>

<feedburner:origLink>http://www.peachseedz.com/peachseedz/2009/07/atdc-tweets.html</feedburner:origLink></item>
<item>
<title>PlayOn Sports Live Broadcast of the Centergy Parking Deck Clean-Up</title>
<link>http://feedproxy.google.com/~r/peachseedz/feed/~3/F4TMvwVHYBY/playon-sports-broadcasts-live-broadcast-of-the-centergy-parking-deck-cleanup.html</link>
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<description>ATDC member company PlayOn Sports presents live coverage of Atlanta's own Centergy parking deck collapse cleanup.</description>
<content:encoded><![CDATA[<p><br />ATDC member company <a href="http://playonsports.com/index.html">PlayOn Sports</a> presents live coverage of Atlanta&#39;s own <a href="http://event.playonsports.com/widget.html?eventId=5743">Centergy parking deck collapse cleanup.</a></p><p></p><img src="http://feeds.feedburner.com/~r/peachseedz/feed/~4/F4TMvwVHYBY" height="1" width="1"/>]]></content:encoded>



<dc:creator />
<pubDate>Tue, 30 Jun 2009 15:50:30 -0400</pubDate>

<feedburner:origLink>http://www.peachseedz.com/peachseedz/2009/06/playon-sports-broadcasts-live-broadcast-of-the-centergy-parking-deck-cleanup.html</feedburner:origLink></item>
<item>
<title>ATDC Remains Open</title>
<link>http://feedproxy.google.com/~r/peachseedz/feed/~3/JQp_aFzTlSA/atdc-remains-open.html</link>
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<description>At approximately 12:30pm Monday afternoon portions the parking deck attached to the building that houses the ATDC collapsed. Emergency crews have been working nonstop to shore up the garage and search for casualties. Search efforts have found no evidence of victims. ATDC will remain open during the rescue and recovery operations. The Centergy parking deck will stay closed until further notice. All visitors to ATDC should park at the Georgia Tech hotel on Spring Street. Directions to the hotel parking deck can be found here.</description>
<content:encoded><![CDATA[<p>At approximately 12:30pm Monday afternoon portions the parking deck attached to the building that houses the ATDC collapsed.&#0160; Emergency crews have been working nonstop to <a href="http://www.ajc.com/metro/content/metro/atlanta/stories/2009/06/29/collapse_parking.html">shore up the garage and search for casualties</a>.&#0160; Search efforts have found no evidence of victims.</p><p>ATDC will remain open during the rescue and recovery operations. The Centergy parking deck will stay closed until further notice. All visitors to ATDC should park at the Georgia Tech hotel on Spring Street. <a href="http://www.gatechhotel.com/AboutUs/mapDirections.cfm">Directions to the hotel parking deck can be found here</a>.</p>&#0160;&#0160;&#0160;<img src="http://feeds.feedburner.com/~r/peachseedz/feed/~4/JQp_aFzTlSA" height="1" width="1"/>]]></content:encoded>


<category>News</category>

<dc:creator>by <a href="http://blog.blakeperdue.com">Blake Perdue</a></dc:creator>
<pubDate>Tue, 30 Jun 2009 09:35:49 -0400</pubDate>

<feedburner:origLink>http://www.peachseedz.com/peachseedz/2009/06/atdc-remains-open.html</feedburner:origLink></item>
<item>
<title>Welcome Urban Planet Mobile</title>
<link>http://feedproxy.google.com/~r/peachseedz/feed/~3/jHURH-uNTkE/welcome-urban-planet-mobile.html</link>
<guid isPermaLink="false">http://www.peachseedz.com/peachseedz/2009/06/welcome-urban-planet-mobile.html</guid>
<description>Please join us in welcoming Urban Planet Mobile to ATDC Savannah. Urban Planet Mobile provides education and information products created specifically for delivery via mobile phones. The initial product is “Urban English” with over 600 text and audio English language learning lessons in ten different languages, as well as daily vocabulary word builder programs for TOEFL, SAT, GRE, and specialized terminology such as nursing, medical, and pharmaceutical. Urban Planet Mobile is primarily targeting Asia-Pacific, Middle East and South America markets which could generate well over 500 million users. Distribution contracts...</description>
<content:encoded><![CDATA[<p>Please join us in welcoming <a href="http://urbanplanetmobile.com/">Urban Planet Mobile</a> to ATDC Savannah. Urban Planet Mobile provides education and information products created specifically for delivery via mobile phones. The initial product is “Urban English” with over 600 text and audio English language learning lessons in ten different languages, as well as daily vocabulary word builder programs for TOEFL, SAT, GRE, and specialized terminology such as nursing, medical, and pharmaceutical.</p><p>Urban Planet Mobile is primarily targeting Asia-Pacific, Middle East and South America markets which could generate well over 500 million users. Distribution contracts are currently in the works with carriers and content providers in these markets.</p><p>We are pleased to have Urban Planet Mobile to be part of ATDC and look forward to working with them.</p><img src="http://feeds.feedburner.com/~r/peachseedz/feed/~4/jHURH-uNTkE" height="1" width="1"/>]]></content:encoded>


<category>Companies</category>
<category>Software</category>

<dc:creator>Orjan Isacson</dc:creator>
<pubDate>Mon, 29 Jun 2009 08:33:00 -0400</pubDate>

<feedburner:origLink>http://www.peachseedz.com/peachseedz/2009/06/welcome-urban-planet-mobile.html</feedburner:origLink></item>
<item>
<title>Liquidity Event Proceeds Calculator</title>
<link>http://feedproxy.google.com/~r/peachseedz/feed/~3/2uI8kU6eyVI/liquidity-event-proceeds-calculator.html</link>
<guid isPermaLink="false">http://www.peachseedz.com/peachseedz/2009/06/liquidity-event-proceeds-calculator.html</guid>
<description>Entrepreneurs, if you sell your company tomorrow, do you know how much you would make? Do you know how much your investors make? How about your employees? Better yet, you're raising a round of funding and you just received a new term sheet. How does this change everything? The Liquidity Event Proceeds Calculator ("LEPC") was developed as a joint project between the Atlanta Technology Development Center (ATDC) and Siavage Law Group, LLC with assistance from Atlanta investment bankers Croft and Bender, LLC. The LEPC provides users with a comprehensive understanding...</description>
<content:encoded><![CDATA[<p>Entrepreneurs, if you sell your company tomorrow, do you know how much you would make?&#0160; Do you know how much your investors make?&#0160; How about your employees?&#0160; Better yet, you&#39;re raising a round of funding and you just received a new term sheet.&#0160; How does this change everything?</p><p>The <a href="http://www.slg-lepc.com/lepc/index.php?login=1">Liquidity Event Proceeds Calculator</a> (&quot;LEPC&quot;) was developed as a
joint project between the Atlanta Technology Development Center (ATDC)
and Siavage Law Group, LLC with assistance from Atlanta investment
bankers Croft and Bender, LLC. The LEPC provides users with a
comprehensive understanding of the effect of their particular venture
capital deal terms. It allows the user to input valuation, option pool
size, amount of investment, and amount and timing of the liquidity
event in order to customize various scenarios to the company&#39;s unique
financing circumstances. The LEPC projects the proceeds to be derived
by common holders, preferred holders and option holders in liquidity
events at varying valuations and varying time periods. The assumptions
are listed on the first page and the tool proceeds through three
pro-forma rounds of funding, A, B and C. In order to gain a working
understanding of the tool, we recommend that users review the
spreadsheets as written first before they modify the assumptions to
suit their needs. Each of the rounds has a pro-forma liquidity event at
increasing dollar values that can be modified by the user.</p><img src="http://feeds.feedburner.com/~r/peachseedz/feed/~4/2uI8kU6eyVI" height="1" width="1"/>]]></content:encoded>


<category>Venture Capital</category>

<dc:creator>David Sung</dc:creator>
<pubDate>Wed, 24 Jun 2009 17:21:23 -0400</pubDate>

<feedburner:origLink>http://www.peachseedz.com/peachseedz/2009/06/liquidity-event-proceeds-calculator.html</feedburner:origLink></item>
<item>
<title>How Entrepreneurs Achieve Sustained Growth</title>
<link>http://feedproxy.google.com/~r/peachseedz/feed/~3/6dBpjZKRRNg/how-entrepreneurs-achieve-sustained-growth.html</link>
<guid isPermaLink="false">http://www.peachseedz.com/peachseedz/2009/06/how-entrepreneurs-achieve-sustained-growth.html</guid>
<description>Thursday, June 4, 2009 7:30 to 9am Centergy One Building 75 5th Street, NW Hodges Room (335) Atlanta, GA Map Click here to register! Successful entrepreneurs think differently. They are better at recognizing and dealing with what they don't know. They proactively identify business risks and uncertainties and mitigate them. This is a process that can be learned. Join us at the next TAG/ATDC Entrepreneur's event to learn how. The session will be led by Marty Gupt, Managing Director of CAP Consulting Group. CAP Consulting helps entrepreneurs become big companies...</description>
<content:encoded><![CDATA[<remove><table style="margin-left: 10px;" align="right" width="283" border="0" cellpadding="0" cellspacing="0"><tbody><tr><td><img  src="http://www.peachseedz.com/photos/uncategorized/2007/11/28/tag_entre.gif" title="Tag_entre" border="0"></td></tr><tr><td style="border-style: solid; border-color: #04152f; border-width: 0pt 1px 1px; padding: 10px; font-family: arial; font-style: normal; font-variant: normal; font-weight: normal; font-size: 12px; line-height: normal; font-size-adjust: none; font-stretch: normal;"><strong>Thursday, June 4, 2009</strong><br>7:30 to 9am<br><br>Centergy One Building<br>75 5th Street, NW<br>Hodges Room (335)<br>Atlanta, GA&nbsp; <a href="http://maps.yahoo.com/py/maps.py?BFCat=&amp;Pyt=Tmap&amp;newFL=Use+Address+Below&amp;addr=75+5th+Street,+NW+&amp;csz=Atlanta+GA+30308&amp;Country=30308&amp;Get%A0Map=Get+Map">Map</a><br><br><a href="https://s07.123signup.com/servlet/SignUp?Info=&amp;PG=1521974182300&amp;P=1521974191157725900">Click here to register!</a></td></tr></tbody></table></remove>

<p>Successful entrepreneurs think differently. They are better at recognizing and dealing with what they don't know. They proactively identify business risks and uncertainties and mitigate them. 

<br><br>This is a process that can be learned. Join us at the <a href="https://s07.123signup.com/servlet/SignUp?Info=&amp;PG=1521974182300&amp;P=1521974191157725900">next TAG/ATDC Entrepreneur's event</a> to learn how.

<br><br>The session will be led by <strong>Marty Gupt</strong>, Managing Director of CAP Consulting Group. CAP Consulting helps entrepreneurs become big companies and helps big companies become more entrepreneurial. Prior to this, Marty was Vice President and General Manager of TeraText Solutions, a division of SAIC. He has over 20 years of experience with Pricewaterhouse Coopers, BellSouth, AT&amp;T and Xerox, and has extensive experience in developing new products and businesses. Marty has an MBA from the University of Rochester and a BS in Industrial Engineering from the University of Buffalo.</p><img src="http://feeds.feedburner.com/~r/peachseedz/feed/~4/6dBpjZKRRNg" height="1" width="1"/>]]></content:encoded>


<category>Entrepreneurship</category>
<category>Events</category>

<dc:creator>by <a href="http://blakeperdue.com">Blake Perdue</a></dc:creator>
<pubDate>Wed, 24 Jun 2009 10:59:01 -0400</pubDate>

<feedburner:origLink>http://www.peachseedz.com/peachseedz/2009/06/how-entrepreneurs-achieve-sustained-growth.html</feedburner:origLink></item>
<item>
<title>Preparis Enters ATDC</title>
<link>http://feedproxy.google.com/~r/peachseedz/feed/~3/XzZHwppQnNI/preparis-enters-atdc.html</link>
<guid isPermaLink="false">http://www.peachseedz.com/peachseedz/2009/06/preparis-enters-atdc.html</guid>
<description>Please join us in welcoming Preparis to ATDC. Preparis has developed the first subscription-based workforce preparedness platform designed to protect businesses and their employees from terrorism, natural disasters, pandemics, workplace violence, and other 21st century threats. They recently launched their ACTION Platform. It is a turnkey SaaS solution that delivers online analytics, certifications, training, information, and notifications, information and response instructions to over 200 potential threats. Accessible via a company’s intranet, the Internet and mobile devices worldwide, the ACTION Platform enables global executives, management teams, and all employees to make...</description>
<content:encoded><![CDATA[<p>Please join us in welcoming <a href="http://www.preparis.com/">Preparis</a> to ATDC. </p><p>Preparis has developed the first subscription-based workforce preparedness platform designed to protect businesses and their employees from terrorism, natural disasters, pandemics, workplace violence, and other 21st century threats.&#0160; They recently launched their ACTION Platform.&#0160; It is a turnkey SaaS solution that delivers online analytics, certifications, training, information, and notifications, information and response instructions to over 200 potential threats. Accessible via a company’s intranet, the Internet and mobile devices worldwide, the ACTION Platform enables global executives, management teams, and all employees to make it through crisis events at a moment’s notice.</p><p>Preparis has an <a href="http://www.preparis.com/ourstory.php?page=23&amp;subpage=3">interesting back story</a>.&#0160; The company emerged out of CEO Armistead Whitney&#39;s experience in New York City on September 11.</p><p>We are pleased to have Preparis to be part of ATDC and look forward to working with them.</p><img src="http://feeds.feedburner.com/~r/peachseedz/feed/~4/XzZHwppQnNI" height="1" width="1"/>]]></content:encoded>


<category>Companies</category>
<category>Internet</category>
<category>Startups</category>

<dc:creator><a href="http://blog.weatherby.net">Lance Weatherby</a></dc:creator>
<pubDate>Mon, 22 Jun 2009 09:28:39 -0400</pubDate>

<feedburner:origLink>http://www.peachseedz.com/peachseedz/2009/06/preparis-enters-atdc.html</feedburner:origLink></item>
<item>
<title>Mark Your Calendars - Shotput Ventures Demo Day Aug 10th</title>
<link>http://feedproxy.google.com/~r/peachseedz/feed/~3/vb2XCtN3X6M/mark-your-calendars-shotput-ventures-demo-day-aug-10th.html</link>
<guid isPermaLink="false">http://www.peachseedz.com/peachseedz/2009/06/mark-your-calendars-shotput-ventures-demo-day-aug-10th.html</guid>
<description>Following up to my previous blog on Shotput Ventures, SPV just announced their first Demo Day. Eight early stage companies get to show off the fruits of their labor. It's an invite only event for angel investors, VCs and tech execs. Email to info@shotputventures.com if you'd like to attend. Look forward to seeing you there.</description>
<content:encoded><![CDATA[<div class="word_processor"><p>Following up to my previous blog on Shotput Ventures, SPV just announced their first <a href="http://www.shotputventures.com/demo-day-august-10th">Demo Day</a>.&#0160; Eight early stage companies get to show off the fruits of their labor.&#0160; It&#39;s an invite only event for angel investors, VCs and tech execs.&#0160; Email to&#0160; info@shotputventures.com if you&#39;d like to attend.</p><p>Look forward to seeing you there.</p><p></p><p></p></div><br /><br /><br /><img src="http://feeds.feedburner.com/~r/peachseedz/feed/~4/vb2XCtN3X6M" height="1" width="1"/>]]></content:encoded>



<dc:creator>David Sung</dc:creator>
<pubDate>Thu, 18 Jun 2009 10:13:01 -0400</pubDate>

<feedburner:origLink>http://www.peachseedz.com/peachseedz/2009/06/mark-your-calendars-shotput-ventures-demo-day-aug-10th.html</feedburner:origLink></item>
<item>
<title>The Four Risks of a Startup</title>
<link>http://feedproxy.google.com/~r/peachseedz/feed/~3/EPETzyUoPZk/the-four-risks-of-a-startup.html</link>
<guid isPermaLink="false">http://www.peachseedz.com/peachseedz/2009/06/the-four-risks-of-a-startup.html</guid>
<description>When venture capitalists or angels are considering investing in a company, they ask many questions. Their questions usually are focused around understanding the four basic risk startups face. Management Risk: Investors are trying to understand if you and your team are the right people for this opportunity. Key questions: Do you have deep experience in the industry you are entering? Do you have previous startup experience? Will you listen to advice from your board? Technology/Product Risk: Investors are looking to see if you have a good product that will give...</description>
<content:encoded><![CDATA[<p>When venture capitalists or angels are considering investing in a company, they ask many questions. Their questions usually are focused around understanding the four basic risk startups face. </p><ol>
<li><strong>Management Risk</strong>: Investors are trying to understand if you and your team are the right people for this opportunity. Key questions:<ol>
<li>Do you have deep experience in the industry you are entering? </li>
</ol>
<ol>
<li>Do you have previous startup experience? </li>
</ol>
<ol>
<li>Will you listen to advice from your board?</li>
</ol>
</li>
<li><strong>Technology/Product Risk</strong>: Investors are looking to see if you have a good product that will give your company a competitive advantage. Key questions:<ul>
<li>Is there any intellectual property around the technology, such as patents?&nbsp;</li>
</ul>
<ul>
<li>Is it difficult for your competition to replicate your product?</li>
</ul>
<ul>
<li>Does the technology actually work? Is it defensible?</li>
</ul>
</li>
<li><strong>Market Risk</strong>: Investors want to know if you are attacking a lucrative market and have a good go-to-market strategy. Key questions:<ul>
<li>How big is the market?</li>
<li>Is the market growing?</li>
<li>Are you solving a major pain in the market?</li>
<li>Is your go-to-market strategy reasonable?</li>
</ul>
</li>
<li><strong>Funding Risk:</strong> Investors need to believe you can execute your plan with the amount you are raising. Key questions:<ul>
<li>Is this too much or too little of a raise?</li>
<li>Is your use of funds strategy realistic?</li>
<li>How long is your runway?</li>
<li>Will you have to raise another round in the near future?</li>
</ul>
</li>
</ol>
Before you hit the fund raising trail, ask your self these (and other) tough questions. If you don't have good answers, find things you can do to mitigate concerns investors will have. Anything you can do to reduce these risks will increase your chances of successfully raising capital. <img src="http://feeds.feedburner.com/~r/peachseedz/feed/~4/EPETzyUoPZk" height="1" width="1"/>]]></content:encoded>



<dc:creator><a href="http://blakeperdue.com">Blake Perdue</a></dc:creator>
<pubDate>Wed, 17 Jun 2009 07:30:00 -0400</pubDate>

<feedburner:origLink>http://www.peachseedz.com/peachseedz/2009/06/the-four-risks-of-a-startup.html</feedburner:origLink></item>

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