Guardrails for Google Ads AI
October 6, 2026 • Matthew Umbro
What we tell AI to exclude is as important as what to target.
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Conversion
AI Shopping Metrics Considered
October 22, 2026 • Armando Roggio
Successful AI shopping assistance is measured by the quality of buying decisions, not how much time customers spend interacting with the tool.
The Latest
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Platforms & Apps
New Ecommerce Tools: October 21, 2026
October 21, 2026 • Sig Ueland
New services this week include AI-powered marketing, agentic commerce, return platforms, dropshipping, cross-border commerce, sales tax management, and more.
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Design & Dev Tools
Shopify, Vercel Arm Stores for AI Agents
October 20, 2026 • Armando Roggio
The collaboration allows humans and external AI agents alike to shop a store.
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SEO
Beware of AI Content for SEO
October 19, 2026 • Ann Smarty
Google increasingly seeks original, people-first content demonstrating experience, expertise, authoritativeness, and trust.
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Platforms & Apps
AI Platforms Attract a Growing Ecosystem
October 16, 2026 • Armando Roggio
Apps, connectors, marketplaces, protocols, and payment systems are beginning to form around AI platforms.
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Paid Post
Cut Marketplace Returns This Holiday
October 7, 2026 • Walmart Marketplace
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Finance
Commerce Data as Credit Data
October 15, 2026 • Armando Roggio
Sales, fulfillment, and shipping are becoming part of a merchant's potential borrowing capacity.
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Platforms & Apps
New Ecommerce Tools: October 14, 2026
October 14, 2026 • Sig Ueland
This week: agentic checkouts, AI-powered marketing, same-day deliveries, brand intelligence, cross-border commerce, multi-carrier shipping, and more.
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Platforms & Apps
Fewer Apps, More Done
October 13, 2026 • Beata Twardowska
Every app promises to save time, yet each takes some back.
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Analytics & Data
How to Track ChatGPT Traffic in GA4
October 11, 2026 • Ann Smarty
Traffic from ChatGPT is low volume but often the most engaging referral source, even more than organic search.
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Marketing & Advertising
Retail Media’s Opportunity Cost
October 11, 2026 • Armando Roggio
Where does merchandising end and retail media begin?
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Business
Your Next Product Could Be a New Brand
October 9, 2026 • Eric Bandholz
Flat Circle's Rok Hladnik says launching a new product line sometimes requires a new brand.
Ecommerce Conversions Podcast
Marketing
Google Ads
Content Marketing
5 Content Marketing Ideas for November 2026
October 4, 2026 • Armando Roggio
November ideas include Route 66, the science behind products, 1976, television history, and rethinking the holiday gift guide.
SEO
SEO
Add Social Profiles to Search Console
October 5, 2026 • Ann Smarty
Publish a video on YouTube and related product images on Instagram, and then track organic search performance for each.
SEO
New GSC Image Filter Aids Product Discovery
September 27, 2026 • Ann Smarty
Search Console's new filter reveals a discovery channel since shoppers often search images to find products.
Conversion
Customer Retention
AI Shopping Could Mean Fewer Returns
October 1, 2026 • Armando Roggio
Better-informed shoppers are more likely to purchase items they will ultimately keep.
Checkout Tactics
Don’t Make Them Count
September 29, 2026 • Lihi Lothan
Four examples from merchants offer little-known cues to expedite conversions.
Business
Business
TinyHealth.com Sells Gut Tests by Mail
October 2, 2026 • Eric Bandholz
Founder Cheryl Sew Hoy explains why gut health matters and her company's simple process for collecting and analyzing stool samples.
Business
5 Levers Drive CAC, Says Ad Pro
September 18, 2026 • Eric Bandholz
Hal Smith of H Street Digital says lowering customer acquisition cost on Meta and Google starts with the offer.
Design & Development
User Experience
Desktop Habits Hide Mobile Friction
October 8, 2026 • Lihi Lothan
Operators who view their web stores only on desktops miss poor mobile experiences.
Platforms & Apps
New Ecommerce Tools: October 7, 2026
October 7, 2026 • Sig Ueland
New services this week include website builders, no-box returns, AI-powered ad campaigns, same-day deliveries, discovery tools, multichannel product listings, live commerce, and more.
From the archive
Email & Text Marketing
Growing Your Email Subscriber List With Contests
July 28, 2008 • Ben Chestnut
Cultivating a solid, permission-based email list can take a lot of time. So some businesses understandably get impatient waiting around for their lists to grow.
Cross-border Selling
Made in Russia: 8 brands for cross-border consumers
December 6, 2017 • Maksim Komonov
Supported by the government and private investors, Russian manufacturers are seeking foreign customers.
