AI Forces Affiliates to Innovate or Die
June 28, 2026 • Armando Roggio
The best affiliates will understand revenue per article, personalize follow-ups, test paid traffic, and build shopping interfaces.
-
Analytics & Data
New GA4 Channel Tracks AI Traffic
July 13, 2026 • Ann Smarty
The new "AI Assistant" feature in Google Analytics shows performance metrics such as engagement, events per session, time per session, and more.
The Latest
-
Product Pages
Intent Clusters Guide AI Product Discovery
July 12, 2026 • Armando Roggio
AI's growth in search and shopping adds precision to intent behaviors and opportunities.
-
Business
Nail Profit before Site Extras, Owner Says
July 10, 2026 • Eric Bandholz
Paolo Vidali has a suggestion for merchants considering advanced ecommerce features.
-
Marketing & Advertising
AI Marketing Looks Familiar
July 9, 2026 • Armando Roggio
AI marketing, while new, relies on tried-and-true techniques. The tools are changing, but not the challenges.
-
Cross-border Selling
4 Homegrown Brands Winning India
July 8, 2026 • Manoj Sharma
Foreign merchants may enter the India market, but will consumers buy the products?
-
Paid Post
Profiles in Marketplace Success
June 14, 2026 • Walmart Marketplace
-
Platforms & Apps
New Ecommerce Tools: July 7, 2026
July 7, 2026 • Sig Ueland
This week's rundown includes new services for livestreaming, product images, logistics, agentic commerce, one-click checkout, Amazon, and more.
-
SEO
AI Visibility Scores Are Useless
July 6, 2026 • Ann Smarty
The best visibility metrics measure what consumers actually enter, not carefully chosen prompts.
-
Platforms & Apps
Hostinger Reframes Site-Free Ecommerce
July 5, 2026 • Armando Roggio
The hosting firm's new Quick Links turns a product photo into a checkout tool, but it signals something more.
-
Conversion
Avoid All-Caps Headlines, Says CRO Pro
July 3, 2026 • Eric Bandholz
Nate Lagos tested a client's all-caps headlines and found a simple change lifted conversions by 25%.
-
Content Marketing
5 Content Marketing Ideas for August 2026
July 2, 2026 • Armando Roggio
Ecommerce marketers in August 2026 can address back-to-school shopping, relaxation, aviation, photography, and Labor Day planning.
-
Platforms & Apps
New Ecommerce Tools: July 1, 2026
July 1, 2026 • Sig Ueland
This week: new services for autonomous deliveries, reviews, GEO, performance marketing, livestreaming, agentic commerce, digital currencies, product videos, and more.
Ecommerce Conversions Podcast
Marketing
Influencers & Affiliates
Marketing & Advertising
One Metric for Total Marketing Spend
June 18, 2026 • Armando Roggio
The marketing efficiency ratio shows whether a store's overall promotional budget is working.
SEO
SEO
Search Console’s New AI Data Is a Start
June 29, 2026 • Ann Smarty
The new "Generative AI" section reports on a page's visibility in AI Overviews and AI Mode, as well as AI features in Discover.
SEO
Bing’s AI Performance Report Gets Better
June 22, 2026 • Ann Smarty
Bing was the first AI-answer platform to offer visibility metrics. The updated report provides even more.
Conversion
Conversion
Build an AI Flywheel for Ecommerce
June 21, 2026 • Armando Roggio
AI connects customer service with product content, site search with merchandising, inventory with promotions. The result is a flywheel.
Conversion
Cautious Shoppers Reward Clear Value
June 4, 2026 • Armando Roggio
In a value-based economy, the best marketing might be signals that help shoppers justify a purchase.
Business
Cross-border Selling
Top Ecommerce Tools in Africa
June 30, 2026 • Wisdom Dabit
African merchants combine online-store software, local payments, messaging tools, and delivery providers, with the mix varying by country.
Cross-border Selling
India Ecommerce Paths for Foreign Sellers
June 29, 2026 • Manoj Sharma
The country's population is now the world's largest, but online sales are a fraction of leading economies.
Design & Development
Platforms & Apps
New Ecommerce Tools: June 24, 2026
June 24, 2026 • Sig Ueland
This week's rundown includes new services for agentic commerce, GEO, AI-powered marketing, analytics, sales agents, payments, B2B, personalization, and fulfillment.
Platforms & Apps
New Ecommerce Tools: June 17, 2026
June 17, 2026 • Sig Ueland
This week's rundown includes new services for product images, affiliate sales, agentic commerce, bot protection, LTL shipping, product visibility, conversational search, and more.
From the archive
Business
BuySafe Founder on the Future of Shopping Carts
November 12, 2007 • Brian Getting
Steve Woda is founder of BuySafe, a firm that offers insurance for the safety and reliability of ecommerce transactions.
Business
Innovators: 3 Unusual Ecommerce Models
August 4, 2011 • PEC Staff
Harley Finkelstein, chief platform officer with Shopify, the hosted shopping cart, shares three unique sites and the implications they may have for ecommerce.
Business
GoDaddy’s Bob Parsons: We’re Only Seeing the Tip of the Iceberg
October 5, 2005 • Michael A. Cox
Platforms & Apps
osCommerce Founder: Open Source Encourages Collaboration
January 1, 2006 • Brian Getting
Business
SEO for AI, Low Traffic, No Clicks