Retail Media’s Margin Opportunity
September 17, 2026 • Armando Roggio
For ecommerce merchants, retail media is potentially a new revenue source from companies they know and work with.
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Content Marketing
5 Content Marketing Ideas for November 2026
October 4, 2026 • Armando Roggio
November ideas include Route 66, the science behind products, 1976, television history, and rethinking the holiday gift guide.
The Latest
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Business
TinyHealth.com Sells Gut Tests by Mail
October 2, 2026 • Eric Bandholz
Founder Cheryl Sew Hoy explains why gut health matters and her company's simple process for collecting and analyzing stool samples.
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Customer Retention
AI Shopping Could Mean Fewer Returns
October 1, 2026 • Armando Roggio
Better-informed shoppers are more likely to purchase items they will ultimately keep.
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Platforms & Apps
New Ecommerce Tools: September 30, 2026
September 30, 2026 • Sig Ueland
New services this week include agentic commerce, product reviews, local businesses, returns management, WordPress development, and cross-border selling.
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Checkout Tactics
Don’t Make Them Count
September 29, 2026 • Lihi Lothan
Four examples from merchants offer little-known cues to expedite conversions.
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Paid Post
Profiles in Marketplace Success
June 14, 2026 • Walmart Marketplace
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SEO
New GSC Image Filter Aids Product Discovery
September 27, 2026 • Ann Smarty
Search Console's new filter reveals a discovery channel since shoppers often search images to find products.
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Marketing & Advertising
ROAS’s First Source of Truth
September 27, 2026 • Armando Roggio
If advertising investment rises, sales and profit should too. If ad spending falls, so should sales.
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Content Marketing
Copywriter Grades AI Content at 95%
September 25, 2026 • Eric Bandholz
Neville Medhora of Swipe File says AI content can rival humans' and produce 50 versions.
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Platforms & Apps
Shopify Opens to Meta Muse; Amazon Balks
September 24, 2026 • Armando Roggio
Agentic commerce is evolving, but the two opposing responses suggest the stakes are high.
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Platforms & Apps
New Ecommerce Tools: September 23, 2026
September 23, 2026 • Sig Ueland
This week: updates on ChatGPT Ads, digital payments, authenticated deliveries, agentic commerce, CRM models, logistics, affiliate marketing, customer feedback, and more.
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Marketing & Advertising
Omnichannel Playbook for Beauty Brands
September 22, 2026 • Oksana Tsvigun
Spas and niche retailers want exclusivity and also products their clients recognize. That's the challenge.
Ecommerce Conversions Podcast
Marketing
Marketing & Advertising
Content Marketing
My Favorite Content Tools Don’t Write a Word
September 15, 2026 • Beata Twardowska
Thanks to cheap, infinite copy from generative AI, the questions to answer have changed.
SEO
SEO
Google Targets Low Effort, not AI
September 21, 2026 • Ann Smarty
A Google attribute called "contentEffort" in last year's search algorithm leak is telling.
SEO
Test Your Products for AI Discovery
September 20, 2026 • Armando Roggio
The goal is to match a shopper's needs to your product so an AI system will recommend it.
Conversion
Checkout Tactics
The Race to Own AI Shopping
September 6, 2026 • Armando Roggio
Will shoppers use AI mostly on external platforms, or on-site directly with merchants?
Checkout Tactics
Thinking about Cart Recovery in 2026
August 6, 2026 • Armando Roggio
Today's cart abandonment automations can do more than remind shoppers what they left behind.
Business
Business
5 Levers Drive CAC, Says Ad Pro
September 18, 2026 • Eric Bandholz
Hal Smith of H Street Digital says lowering customer acquisition cost on Meta and Google starts with the offer.
Inventory
Sales Velocity Reveals Inventory Risk
September 10, 2026 • Armando Roggio
Velocity can signal coming stockouts or, conversely, markdowns and phase-outs.
Design & Development
Platforms & Apps
New Ecommerce Tools: September 16, 2026
September 16, 2026 • Sig Ueland
New products and services this week support international shipping and payments, conversational ads, social commerce, dropshipping, reputation management, and more.
Platforms & Apps
New Ecommerce Tools: September 8, 2026
September 8, 2026 • Sig Ueland
New products and services for payments, agentic commerce, AI visibility, product customizers, omnichannel fulfillment, dropshipping, email marketing, and customer experiences.
From the archive
Email & Text Marketing
Growing Your Email Subscriber List With Contests
July 28, 2008 • Ben Chestnut
Cultivating a solid, permission-based email list can take a lot of time. So some businesses understandably get impatient waiting around for their lists to grow.
Cross-border Selling
Made in Russia: 8 brands for cross-border consumers
December 6, 2017 • Maksim Komonov
Supported by the government and private investors, Russian manufacturers are seeking foreign customers.
Branded Sites Are Vital for Merchants