AI Shifts Product Discovery, not Loyalty
May 24, 2026 • Armando Roggio
Agentic commerce may change where shoppers begin, but not why they choose one merchant over another.
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Social Media
How Reddit Drives GenAI Visibility
June 8, 2026 • Ann Smarty
Reddit is ChatGPT's leading source of answers, whether drawn from training data or pulled from live web searches.
The Latest
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Content Marketing
5 Content Marketing Ideas for July 2026
June 7, 2026 • Armando Roggio
July offers plenty for content marketers seeking to connect the products they sell to how shoppers travel, celebrate, and prepare.
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Business
Engineer Quits, Launches Online Art School
June 5, 2026 • Eric Bandholz
Florence Morin, a disillusioned engineer, longed to earn a living from making art.
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Conversion
Cautious Shoppers Reward Clear Value
June 4, 2026 • Armando Roggio
In a value-based economy, the best marketing might be signals that help shoppers justify a purchase.
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Platforms & Apps
New Ecommerce Tools: June 3, 2026
June 3, 2026 • Sig Ueland
New services this week address Reddit ads, email marketing, design tools, crowdshipping, agentic commerce audits, last-mile delivery, and more.
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Paid Post
The True Value of AI Marketing Agents
March 6, 2026 • Lebesgue
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Cross-border Selling
Why European Ecommerce Fails in the U.S.
June 2, 2026 • Oksana Tsvigun
European consumers prioritize the right decision. Americans seek easy, confident choices.
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Link Building
FAQs for Google’s ‘Preferred Sources’
June 1, 2026 • Ann Smarty
Websites flagged as preferred sources see increased visibility in AI answers, more returning visitors, and likely greater trust from Google.
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Marketing & Advertising
For Brands, AI Is the New Shelf Space
May 31, 2026 • Armando Roggio
AI shopping is akin to physical shelf space, a place where brands compete for visibility and consideration.
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Business
2 Bootstrapped D2C Brands, 1 CEO
May 29, 2026 • Eric Bandholz
Eric Steckling runs two direct-to-consumer companies: Brio sells beard trimmers, and Ollie sells oral care goods.
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Content Marketing
How Content Marketers Misuse GenAI
May 28, 2026 • Armando Roggio
The marketers who benefit most from generative AI will likely not produce more content but will instead exercise discretion.
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Platforms & Apps
New Ecommerce Tools: May 27, 2026
May 27, 2026 • Sig Ueland
This week's rundown includes new services for social media, regulatory compliance, dropshipping, reputation management, fulfillment, quick commerce, and bot protection.
Ecommerce Conversions Podcast
Marketing
Marketing & Advertising
Content Marketing
5 Content Marketing Ideas for June 2026
May 7, 2026 • Armando Roggio
From the FIFA World Cup to weddings, June presents opportunities to connect products to how customers live, celebrate, and spend.
SEO
SEO
How GenAI Platforms Produce Answers
May 25, 2026 • Ann Smarty
A useful first step toward genAI visibility is understanding the answer-creation process.
SEO
Google Says AI Optimization Is Just SEO
May 18, 2026 • Ann Smarty
Google's new generative AI optimization guidelines emphasize traditional SEO tactics.
Conversion
Checkout Tactics
Google’s AI Cart Will Remake Ecommerce
May 21, 2026 • Armando Roggio
Google's I/O 2026 announcements foretell a different shopping cart and a new path for merchants to earn sales.
Customer Retention
Competitive Pricing Starts with Data
April 30, 2026 • Armando Roggio
Overall market conditions, not isolated events, inform deliberate pricing decisions.
Business
Cross-border Selling
What Foreign Merchants Miss in India
May 26, 2026 • Manoj Sharma
Sellers entering India often underestimate how deeply the Unified Payments Interface and localized checkouts drive sales.
Cross-border Selling
How Foreign Brands Sell into Africa
May 22, 2026 • Wisdom Dabit
Marketplaces provide the easiest entry, but direct international selling and local retail partnerships drive long-term growth.
Design & Development
Platforms & Apps
New Ecommerce Tools: May 20, 2026
May 20, 2026 • Sig Ueland
This week: quick commerce, SMS marketing, SEO, agentic storefronts, multichannel management, flexible payments, AI selling agents, and dynamic product ads.
Platforms & Apps
New Ecommerce Tools: May 12, 2026
May 12, 2026 • Sig Ueland
This week: predictive AI, autonomous marketing, site builders, omnichannel fulfillment, programmatic ads, embedded payments, cross-border commerce, and more.
From the archive
Business
Innovators: 3 Unusual Ecommerce Models
August 4, 2011 • PEC Staff
Harley Finkelstein, chief platform officer with Shopify, the hosted shopping cart, shares three unique sites and the implications they may have for ecommerce.
Business
GoDaddy’s Bob Parsons: We’re Only Seeing the Tip of the Iceberg
October 5, 2005 • Michael A. Cox
Bob Parsons takes risks, not something your average CPA tends to do easily. But then Parsons isn’t your average CPA, although he has a degree in accounting and worked as one for several companies.
Platforms & Apps
osCommerce Founder: Open Source Encourages Collaboration
January 1, 2006 • Brian Getting
Business
SEO for AI, Low Traffic, No Clicks