RCS or SMS? It Depends on the Task
July 19, 2026 • Armando Roggio
RCS is worth the cost if it helps shoppers complete a task more profitably than SMS.
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Content Marketing
What to Know about Listicles
August 4, 2026 • Ann Smarty
List-style articles can drive visibility in organic search and genAI when grounded in original research, transparent criteria, and proprietary data.
The Latest
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Content Marketing
5 Content Marketing Ideas for September 2026
August 3, 2026 • Armando Roggio
Content opportunities in September include Back to Hogwarts Day, bacon, emergency preparedness, Grandparents Day, and fall home resets.
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Email & Text Marketing
Email Pro: Open Rate Is a Vanity Metric
July 31, 2026 • Eric Bandholz
Agency owner Nabeel Azeez says revenue, not open rates, is paramount and never unsubscribe dormant recipients.
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Amazon & Marketplaces
House Bill Reshapes Marketplace Policies
July 30, 2026 • Armando Roggio
The "Online Sellers' Bill of Rights Act of 2026" would require marketplaces to explain account suspensions and give affected sellers opportunities to appeal.
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Platforms & Apps
New Ecommerce Tools: July 29, 2026
July 29, 2026 • Sig Ueland
New services for post-purchase, in-game commerce, payment options, analytics, ad campaigns, logistics, content syndication, search filters, chargebacks, and fraud prevention.
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Paid Post
Profiles in Marketplace Success
June 14, 2026 • Walmart Marketplace
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Cross-border Selling
Amazon Isn’t the Only U.S. Entry Channel
July 28, 2026 • Oksana Tsvigun
The best channel for U.S. launches depends on whether consumers discover the product or search for it.
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SEO
Optimizing Crawl Budgets: What’s New
July 27, 2026 • Ann Smarty
Google's newly updated "Crawling infrastructure" documentation includes helpful pointers for streamlining crawls.
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Photography & Video
N.Y. Targets AI Models in Product Ads
July 26, 2026 • Armando Roggio
AI-generated images help small businesses compete with large corporations by reducing the need for expensive photoshoots.
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Analytics & Data
The Top Cause of Wasted Ad Spend
July 24, 2026 • Eric Bandholz
Brett Fish, founder of TagHero, says bad data kills advertising performance, a kind of "garbage in, garbage out."
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Business
Publishers Can Turn to Ecommerce
July 23, 2026 • Armando Roggio
AI search can force media companies to pivot and recognize the value they already possess.
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Platforms & Apps
New Ecommerce Tools: July 22, 2026
July 22, 2026 • Sig Ueland
This week's rundown includes new services for limited-time selling, quick deliveries, secure payments, cross-border, automated marketing, loyalty programs, and more.
Ecommerce Conversions Podcast
Marketing
Email & Text Marketing
Google Ads
A Subtle Google Ads Bidding Change
July 14, 2026 • Matthew Umbro
Will the new bidding system provide more predictable performance as Google claims?
SEO
SEO
Why Meta Descriptions Still Matter
July 20, 2026 • Ann Smarty
Google and genAI platforms show search-result snippets (and answers) that help users.
SEO
AI Visibility Scores Are Useless
July 6, 2026 • Ann Smarty
The best visibility metrics measure what consumers actually enter, not carefully chosen prompts.
Conversion
Analytics & Data
New GA4 Channel Tracks AI Traffic
July 13, 2026 • Ann Smarty
The new "AI Assistant" feature in Google Analytics shows performance metrics such as engagement, events per session, time per session, and more.
Product Pages
Intent Clusters Guide AI Product Discovery
July 12, 2026 • Armando Roggio
AI's growth in search and shopping adds precision to intent behaviors and opportunities.
Business
Cross-border Selling
How the ONDC Reshapes India Ecommerce
July 21, 2026 • Manoj Sharma
The Open Network for Digital Commerce aims to help small, local merchants, yet brands can access it, too.
Amazon & Marketplaces
A One-Two Punch Drives Ecommerce Growth
July 17, 2026 • Eric Bandholz
Agency owner Sean Stone says brands should focus on their own domains while selling Amazon-only items secondarily. It's a one-two punch, he says.
Design & Development
Platforms & Apps
New Ecommerce Tools: July 15, 2026
July 15, 2026 • Sig Ueland
This week: new services for product videos, recommerce, social marketing, local commerce, robots, recovery services, product data, and more.
Platforms & Apps
New Ecommerce Tools: July 7, 2026
July 7, 2026 • Sig Ueland
This week's rundown includes new services for livestreaming, product images, logistics, agentic commerce, one-click checkout, Amazon, and more.
From the archive
Business
BuySafe Founder on the Future of Shopping Carts
November 12, 2007 • Brian Getting
Steve Woda is founder of BuySafe, a firm that offers insurance for the safety and reliability of ecommerce transactions.
Business
Innovators: 3 Unusual Ecommerce Models
August 4, 2011 • PEC Staff
Harley Finkelstein, chief platform officer with Shopify, the hosted shopping cart, shares three unique sites and the implications they may have for ecommerce.
Business
GoDaddy’s Bob Parsons: We’re Only Seeing the Tip of the Iceberg
October 5, 2005 • Michael A. Cox
Platforms & Apps
osCommerce Founder: Open Source Encourages Collaboration
January 1, 2006 • Brian Getting
Business
AI Makes Refund Evidence Easier to Fake