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        <title>Delicious/pembaserves</title>
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            <title>Sponsored: 64% off Code Black Drone with HD Camera</title>
            <pubDate>Wed, 04 May 2016 20:57:34 -0000</pubDate>
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            <description>Our #1 Best-Selling Drone--Meet the Dark Night of the Sky!</description>
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            <title>OIA Hosts Industry Allies in Washington, D.C.  @OIZ #OIBIZ</title>
            <pubDate>Thu, 03 May 2012 16:14:38 +0000</pubDate>
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            <link>http://www.outdoorindustry.org/resources.library.php?newsId=16377&amp;newsletterId=276&amp;newsSubType=Recreation+and+Public+Lands+Policy&amp;action=display&amp;utm_source=informz&amp;utm_medium=email&amp;utm_campaign=WN20120502</link>
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            <description>n an unprecedented display of unity and horsepower, leaders of 50 Outdoor Industry Association® (OIA) member companies and 11 major outdoor industry associations convened at the OIA Friends and Allies Breakfast during the 2012 OIA Capitol Summit in Washington, D.C, in mid-April. The goal: Build the business voice that will champion the importance of protecting the country’s network of public lands and waters — essentially a national outdoor recreation system — so every American has quality places to get outside and play.</description>
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            <title>It&#39;s Not What You Sell, It&#39;s What You Believe #OIBIZ</title>
            <pubDate>Mon, 23 Apr 2012 16:25:00 +0000</pubDate>
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            <link>http://blogs.hbr.org/taylor/2012/04/its_not_what_you_sell_its_what.html</link>
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            <description>It&#39;s not what you sell it&#39;s what you believe. If there is one principle that explains why some organizations — Apple, Southwest Airlines, USAA, Cirque du Soleil, the Marine Corps, Pixar — consistently and dramatically outperform their rivals, it is that every person in the organization, regardless of job title or function, understands what makes the organization tick and why what the organization does matters.</description>
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            <title>Local Specialty Retailers Find Ways to Stand Out Online - #OIBIZ via @OIA</title>
            <pubDate>Wed, 11 Apr 2012 18:17:59 +0000</pubDate>
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            <link>http://www.outdoorindustry.org/resources.library.php?newsId=16237&amp;newsSubType=Trade%20Issues&amp;action=display</link>
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            <description>As e-commerce has matured from an art to a science, it seems online retailers are gravitating toward busy and homogenous landing pages. With that in mind, WebNews surfed the web looking for examples of online retailers using the landing pages of their e-commerce sites to not only promote products, brands and sales events, but to communicate their brand message and inspire people to recreate outdoors. We were impressed with how some brick-and-mortar outdoor specialty retailers are leveraging their knowledge, and increasingly that of their customers, to distinguish themselves online as authentic, local experts. Below are some of examples of what we found.</description>
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            <title>Sportman&#39;s Storm: Congress to Come Down on Anglers and Hunters  #OIBIZ @OIA</title>
            <pubDate>Thu, 22 Mar 2012 20:13:49 +0000</pubDate>
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            <link>http://www.fieldandstream.com/articles/fishing/bass-fishing/2012/03/sportmans-storm-congress-come-down-anglers-and-hunters?page=0%2C0</link>
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            <description>It’s now or never for public hunting and fishing.

For 2 million miles of stream habitat that support the wild trout and big-game herds in the West. For 20 million acres of small wetlands that produce most of the ducks U.S. hunters shoot every fall. For Appalachian mountaintops that protect trout streams; for coastal estuaries that produce salmon, redfish, snook, and tarpon along the coasts.

If individual sportsmen and sportswomen don’t act now—if they don’t contact their congressional delegations in the next few months and tell them to call off their attacks on the regulations and conservation programs that have sustained quality public hunting and fishing for a century—their grandchildren may never share the experiences they hold so dear.

That’s the reality facing America’s hunters and anglers in 2012.</description>
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            <title>Crossing the Outdoor Industry’s Talent Barrier @semirad #OIBIZ</title>
            <pubDate>Thu, 22 Mar 2012 15:40:53 +0000</pubDate>
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            <link>http://semi-rad.com/2012/03/crossing-the-outdoor-industrys-talent-barrier/</link>
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            <description>We here at PEMBA have been working with &#34;new&#34; and &#34;different&#34; types of influencers for a long time. We&#39;re convinced it&#39;s the best way to reach the rank-and-file of those who drive decision-making at the register in outdoor retail. Here&#39;s a great perspective on this very thing from sometimes guest-poster on our blog, Brendan Leonard.

&#34;It’s interesting to think about a new type of “influencer” when we examine what kind of outdoor-related media we consume. We’re never going to stop being inspired by the folks doing all the sick stuff we watch at the Banff Film Festival and Reel Rock and 5 Point, and read about in magazines and the AAJ every year — but if you want to know what jacket I’m going to wear this weekend slogging up some low-5th-class Colorado peak that can be done car-to-car in a day, or the gloves I’m wearing on a couple pitches of moderate ice — because you might do those things too — I’m happy to tell you.&#34;</description>
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            <title>Stacy Bare: Diversity in the Outdoors, Part 2 #OIBIZ</title>
            <pubDate>Fri, 16 Mar 2012 14:38:55 +0000</pubDate>
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            <link>http://www.huffingtonpost.com/stacy-bare/diversity-outdoor-sporting_b_1344121.html</link>
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            <description>This is the second part in a three part series around diversity in the outdoors stemming from a panel discussion on diversity hosted by Sierra Magazine at the Outdoor Retailer Winter event.</description>
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            <category domain="http://del.icio.us/pembaserves/">diversity</category>
            
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            <title>Salazar Pledges Funding to Conserve Wetlands - @OIA #OIBIZ</title>
            <pubDate>Wed, 14 Mar 2012 19:36:13 +0000</pubDate>
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            <link>http://www.outdoorindustry.org/resources.library.php?newsId=16071&amp;newsletterId=267&amp;newsSubType=Recreation+and+Public+Lands+Policy&amp;action=display&amp;utm_source=informz&amp;utm_medium=email&amp;utm_campaign=WN20120314</link>
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            <description>On the heels of a White House Conference on Conservation, Interior Secretary Salazar announced last week the conservation of more than 6,200 acres of wetlands habitat as part of the Obama administration&#39;s America&#39;s Great Outdoors initiative (AGO).</description>
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            <title>OIA Board of Directors Nominations Now Open - @OIA #OIBIZ</title>
            <pubDate>Wed, 14 Mar 2012 19:32:01 +0000</pubDate>
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            <link>http://www.outdoorindustry.org/resources.library.php?newsId=16073&amp;newsletterId=267&amp;newsSubType=Other&amp;action=display&amp;utm_source=informz&amp;utm_medium=email&amp;utm_campaign=WN20120314</link>
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            <description>As a member-driven organization, each spring Outdoor Industry Association (OIA) solicits candidates to fill the open seats on the Board of Directors to represent the interests of the OIA membership. The OIA Nominations Committee is now accepting Board nominations through Monday, May 21, 2012.

Board members represent the interests of the OIA membership and help promote the growth and success of the outdoor industry.</description>
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            <title>Black Bear Killings Near Alberta Tar Sands Increase Three-Fold | Nature | OutsideOnline.com</title>
            <pubDate>Mon, 05 Mar 2012 23:56:47 +0000</pubDate>
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            <description>As the debate rages over the environmental costs and benefits of oil derived from the tar sands in northern Alberta, wildlife near a major extraction area is already coming out on the losing end.</description>
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            <title>Herbert’s unholy alliance hurts economy - #OIBIZ</title>
            <pubDate>Thu, 01 Mar 2012 22:41:31 +0000</pubDate>
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            <link>http://www.sltrib.com/sltrib/opinion/53608432-82/utah-outdoor-industry-state.html.csp</link>
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            <description>Without its awe-inspiring, wide-open spaces, Utah would be just another “flyover” state, with little to set us apart from dozens of other states vying for new businesses in this challenging economic climate.

To date, Utah has balanced economic vitality with a sense of stewardship for protecting the landscapes that make our state unique. But the current bills would rob us of that equilibrium and destroy one of the most vibrant and fastest-growing economic sectors in our state — active outdoor recreation. This is an industry that is dependent on the integrity of our public lands. For that, we’ll be rewarded with the continued vibrancy of our active outdoor recreation economy.</description>
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            <title>Tales from the Edge - Helmet Close Calls, from @Petzl. Great stories about #climb ing and living.</title>
            <pubDate>Wed, 29 Feb 2012 21:42:31 +0000</pubDate>
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            <link>http://www.petzl.com/us/outdoor/verticality/helmets-0/helmet-stories-edge</link>
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            <description>Every year, Petzl receives letters from customers whose helmets have saved them from injury or even death. Their stories are always amazing and help remind us why we make the equipment we do. We&#39;ve decided to publicly post some of these stories* as a reminder that when we enter the vertical world we are at gravity’s mercy – we should never take that fact lightly and should always wear a helmet.

We also created this page because we want to hear your helmet stories -- share them in the comments section at the bottom of this page. Every month, we&#39;ll select one story from all of the submissions and send that person a new Petzl helmet (US and Canada only). We’ll also post the winning stories here and share them with our Facebook and Twitter fans. Our hope is to inspire as many people as possible to wear a helmet next time they go out. Because, as you can see in the stories below, wearing a helmet might just be the best decision you&#39;ll ever make.</description>
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            <title>Selling to Connected Consumers: What’s in Store for 2012? - #OIBIZ</title>
            <pubDate>Wed, 29 Feb 2012 13:20:28 +0000</pubDate>
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            <link>http://www.outdoorindustry.org/resources.library.php?newsId=15994&amp;newsletterId=262&amp;newsSubType=Retail&amp;action=display&amp;utm_source=informz&amp;utm_medium=email&amp;utm_campaign=WN20120229</link>
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            <description>Sophisticated, connected consumers are changing the retail landscape, for better or worse. In this temperamental economy, consumers are using many different tools to share information, and compare and purchase items. To help businesses better understand connected consumers and how to reach them, Outdoor Industry Association’s (OIA) Outdoor University is presenting an online webinar, What’s in Store for 2012?, on March 13 at 2:00 pm MDT, featuring Nielsen research expert James Russo.</description>
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            <title>Using Techniques Learned Via Outdoor University, Duluth Pack Clears Out Winter Inventory #OIBIZ</title>
            <pubDate>Wed, 29 Feb 2012 13:19:28 +0000</pubDate>
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            <description>As the holiday season began winding down last December, Jon Farchmin looked around the Duluth Pack store he manages and determined inventory levels were about 10 percent higher than they should be.  After an unusually warm winter in Duluth, Minn., the store remained overstocked in base layers and outerwear. So when Farchmin saw an email advertising an Outdoor Industry Association (OIA) Outdoor University (OU) webinar entitled Inventory Turnover – Three Steps to Purchasing Smarter, Turning More and Making More Money, he acted.</description>
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            <title>Great Lakes Nordic Walkers - #getoutside and get fit in the #TwinCities!</title>
            <pubDate>Wed, 29 Feb 2012 13:11:25 +0000</pubDate>
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            <description>What do runners do when running is not an option?  It may be an injury, age, or simply use and abuse of those knee and hip joints that take running off your training schedule.  When that happens many runners turn to walking to fill in the gap.  It’s a great low impact workout but walking just doesn’t offer the same “runner’s high” that comes from the heart rate and energy level of running.</description>
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            <title>Stacy Bare: Diversity in the Outdoors, Part 1</title>
            <pubDate>Wed, 29 Feb 2012 01:33:23 +0000</pubDate>
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            <link>http://www.huffingtonpost.com/stacy-bare/diversity-in-the-outdoors_b_1290631.html?ref=fb&amp;src=sp&amp;comm_ref=false</link>
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            <description>This is the first part in a three part series around diversity in the outdoors stemming from a panel discussion on diversity hosted by Sierra Magazine at the Outdoor Retailer Winter event.</description>
            <category domain="http://del.icio.us/pembaserves/">#OIBIZ</category>
            <category domain="http://del.icio.us/pembaserves/">Diversity</category>
            
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