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Hiring professional content writing services can help increase traffic and improve readership. There are many benefits of availing content writing services from reputed agencies. Pen Pundit content writing agency is known to provide SEO friendly and conversion oriented content for all industries.

Key benefits of hiring professional content writing services:

• Save time
• High-quality content
• Follows Google’s guideline
• Get better SEO

Why choose professional content writing services?

As your business expands, so will your content writing needs. The best content writing services can save you from hiring new people inhouse, which saves a lot of cost. Additionally, services of professional content writers are well equipped to meet your needs and demands. They can provide you with more skilled writers at a reasonable price. By publishing quality content on daily basis you make it simpler for people to find you. Getting in touch with reliable content writing agency assures that you get authoritative and SEO-based content for your website. For instance, Pen Pundit has a content team that is ably supported with SEO experts. This ensures the content is well-written as well as SERP-friendly.

• Engaging content can attract the right audience on social media platforms

Social networking websites such as Facebook and Twitter are in trend these days. With the help of engaging content, you can attract the target audience on social media platforms. Constant uploading of authoritative content can efficiently effect the right audience. Facebook, Twitter and Instagram etc. are the well-known platforms where you can interact with people and encourage them to ask questions and drop feedback. Professional content writers understand the needs and content strategy of every company.

• Best content writing services know how to enhance conversion rate

Quality and engaging content helps you to gain higher conversion rates. Your search engine rankings fail to play its role when your website doesn’t holds compelling content. Professional content writers are well-skilled and experienced in creating engaging and useful content. Readers out there are not looking for SEO articles. They are looking for solid information. Good writers provide that.

Hire professional content writers so you can easily convert and engage your audience. Experienced writers always stay focused on the goal of customer conversion. Quality content will not only improve your online visibility but also create brand awareness and improve your social media presence.

If you are looking for a reliable content writing agency in India, get in touch with Pen Pundit. Our professional content writers will help you to enjoy higher conversion rates by providing well-written, SEO friendly and helpful content.

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Here are some top rules for good article writing:

Remove all barriers: The main point to keep in mind whilst pursuing article writing is to make it easier for the reader to feel a connection. Never ever have a lengthy opening for your article, start with something engaging. Make sure the reader’s eye is caught by the beauty of the idea. After all, you wouldn’t want the reader to wade through chunky content to decide if the article is worth a read or not. Therefore, keep your opening crisp and short to make it an easy buy-in.

Visual appeal: Whilst writing a good article, make sure your article is visually appealing. Be wary of dense paragraphs, they are a put off for maximum readers. Instead, tantalize your audience with short paragraphs made using crisp content. Break your text and let the ideology behind the writing remain the same.

Article writing becomes easier if you know your target audience’s mood. This makes consumption of the content easy and effective.

Substance: Never fluff when writing an article. It is a grave mistake to upload an article that says nothing. Don’t write content just for the sake of it. Instead, produce something that has meaning and uses for your readers. Curate content that teaches, conveys meaning, and give something valuable to the readers.

Storytelling: internet audience loves stories. We all respond to a compelling story – it generates an emotion within us. Use the art of storytelling to draw a reader into your piece. Capture their attention by bringing in life to the words used. It stirs human interest. Let the tension build, design content that is relatable. Keep away from dry writing for not one person is going to read something flat and tasteless.

 Action: Don’t use words just for the sake of it. All that you write in a good article has to have a structure, a point, a structure and should point towards action.  Anything except this will not cultivate interest in the reader.

Finally, practice, practice, and practice. You can master any craft with practice. This is the unstated rule for any work. Keep writing until you have a structure to write a good article. Explore different terrains, brainstorm different angles, chart out points, and never be scared of putting across your opinion across, subtly. Everybody out there is looking for meaningful, compelling content to stir things up and help people understand. Create something beautiful.

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Spelling mistakes

Spelling mistakes are one of the common mistakes for everyone. While writing a lengthy project, blog, content, essay, article, or story, it’s natural that anyone can make a spelling mistake until he/she goes through a proper proofreading. After completion of your writing piece, check your words using a reliable online grammar check tool, such as Grammarly.

Spelling mistakes examples: Some words sound same so don’t get confused, for ex. ‘bite’ and ‘byte’. Choosing the wrong word may change the meaning of your sentence. We often make mistake when we write in haste, for ex. ‘our work’ (correct), ‘outwork’ (incorrect).

Coordinating conjunction

Coordinating conjunction makes the connection between two clauses. Keeping acronym FANBOYS in mind will be useful. FANBOYS stands for For, And, Nor, But, Or, Yet, So. If clauses are very short and closely related, then you can skip commas, but in long clauses, it’s compulsory to use commas. Without the comma, the sentence becomes a run-on sentence.

Example:

• I want to do that work but I don’t have time (incorrect)
• I want to do that work, but I don’t have time (correct)

Also, take care of transitional expression. Transit words describe two acts in one sentence. For example:

• “He wanted to take revenge that’s why he did that” (‘That’why’ is transit word here)
• “First I will buy her favorite book, then I’ll come to her birthday party’ (‘Then’ is transit word here)

Wordiness

Wordiness can make your writing unclear. If you can end up your sentence in fewer words but are still using more words, then it may become an obstacle in conveying the meaning of your written piece. In case your single sentence grips multiple synonyms, eliminate them. Remove weak words like ‘basically’ and ‘sort of’. Only provide relevant information. Since you are writing, description, web content or academic content – you have to be straight. In poetry, drama and novel writing you can set indirect conversation.

Example:

• “I turned the direction of my feet towards my home when I saw that I’ve missed the last train.” (incorrect)
• “I came back home because I missed the last train.” (correct)

Misuse of commas

A single comma or period can make a big difference or can complete the whole sentence. While academic writing, you have to understand “where and how” to use commas and coordinating conjunction. A below-given example will help you understand the same:

• My friend, and his sister, went to see a movie. (incorrect)
• My friend and his sister went to see a movie. (correct)

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Working on clients’ social account has helped us identify some things that really work with social media content. Here are 5 engaging writing tips for social media content that are a must-do.

Less text, more pics

Pictures speak louder than words on social media feeds as well. Images receive more likes, shares, and comments than text. People always enjoy viewing pictures of people they know, pretty pictures, ones that arouse interest etc. Images are preferred over text on social networks. Pictures help your content go viral. Remember that while creating a design for your social media updates one should keep the image within an empty space. This will enhance the design and readability of the post. If your content is visual then chances of getting constant shares and likes are higher.

Ensure you use copyright free images. This is important as it can cause legal issues as well compromise on your reputation in the industry. Social media content writing is a double-edged sword so it is important to stay ethical.

Content in the form of infographics

Infographics are always a great way to arouse interest. They are like little puzzles that help people to identify with a process, system or interesting facts. Research suggests that people are three times more likely to share infographics than any other type of visual content. Infographics are an interesting way to deliver information about any product or service.

Remember to make the infographic creative, attractive and clean. Try charts, colors, and graphics. If you have multiple pending articles or blogs then you can convert them into infographics. Hire a professional designer if you want pro and complex GIFs and infographics.

Share reviews and testimonials of readers

If you want to share your success, then go to your happy customers. A lot of people rely on customer reviews before they make the final purchase. Customers can be invited to share their testimonial, reviews or stories. Place these on your social media feeds to build trust with new visitors. Ask your satisfied customers for testimonials and they will be glad to do it for you. You have also an option of running a social media campaign and gather people’s experience and feedback.

Hashtags for social media content writing

When talking about social media channels we cannot skip the #hashtags? Popular and trendy hashtags are easy to find on social media channels. Adding hashtags is child’s play as long as you are sticking to relevant and useful terms. Adding popular hastags does justice to your written and visual content. Choose relevant hashtags according to your content. Hashtags help users find suitable content across social media. Try to share your content multiple times with different hashtags and headlines. Stick to things that work.

Follow these quick tips for social media content writing:

• Hashtags should be relevant and concise
• Avoid spaces in hashtags
• Use multiple hashtags for maximum impact

Boost your engagement via weekly/monthly contests

Weekly/monthly contests with social media content writing boost engagement. It’s a good idea to ask people to submit their email address or phone number to participate in the hosted survey or contest. This will increase the number of followers and subscriber base.

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SEO works as magnet to drive more traffic to your website via major search engines such as Google and Bing. But does it? Most companies that have engaged SEO companies say it hasn’t worked for them. As someone who has been in the industry for over a decade, I agree to all these accusations. Google and others have made SEO a dynamic and ever-changing process. The algorithms that we keep hearing of are true and always end up arm twisting technical teams.

The good news is, it is known to show results with the right planning and approach. Not all companies can be on the first page of Google. As we tread forward into the SEO landmine, it only gets safer. Why is that? Because local businesses are becoming more relevant than ever before. Putting your business on the local search engine is a great way for small businesses to enjoy the benefits of SEO.

Narrowing down of geographies is a great way to make more businesses relevant. People can look you up on Google Maps, they can call you, and they can visit you. Hence, yes, this is the best time for small businesses to engage in some SEO and get great results.

Benefits of SEO for small businesses

Improves your visibility by giving you a spot on SERP’s

Getting your website show up on the first page is a difficult task to do. It takes a lot of time and dedication to optimizing your site. Additionally, there are many competitors who are already implementing SEO for many years and hence earned Google’s respect. Therefore, for your small business, it is essential to made SEO strategy if you want to be successful in online marketing. One of the ways to do this is by engaging a local company that provides great SEO results. They know your city and region; hence they can help get you the right rankings by sourcing valuable pages and influencers to associate with. This helps you with your website’s visibility and it is a good way to attract new businesses as well. Using online tools and some strategies can help you with your brand awareness, ranking, and business success.

Online presence

Online presence of your business is a must because approximately 80% of the customers look for products and services online. Remember, there are many competitors out there who are already applying SEO in their business. If you are not doing something to get your website to show up online, users were unable to see what you have to offer. With the help of good SEO, your website will pop up on SERP’s, based on your ranking and helps you with your website’s presence online.

Attracts more customers at low cost

The primary reason for creating a website is to drive more traffic and to attract more customers. SEO helps you to drive more customers to your website by getting back profit from the investment you made. Being cost-effective and affordable, SEO helps small businesses to get spotted online in major search engines and is proved to be an excellent return from the investment you made.

Higher ranking leads to build brand awareness

Getting higher rankings on SERP’s means a lot to online marketers as it helps them to build their brand’s awareness. Brand awareness is associated with rankings and is essential because customers are more likely to buy from trusted brands. With the help of SEO one can get the higher rank on SERP, which build their brand awareness, and this way, the small business owner can be benefitted.

Good for Social media

Social media is extremely beneficial to increase organic traffic to your website through major search engines. With a strong brand name and presence online, it is good to be popular on social media to increase your search rankings.

Provides Credibility

Searchers give rankings on the basis of brand’s reputation and the service provided. If your website appears in the top rankings, users buy products from your brand as they are more likely to buy from a reputed and trusted brand. So it is essential to take help of SEO for your business if you want your customers to buy your services and products, as SEO helps you to get higher rank which leads to driving more traffic to your site.

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A copywriter creates fresh content for advertising and marketing using descriptive words, pun and other such tricks of the English language. Copywriting language and words convince readers to take an action, whether it’s purchasing a product or inquiry etc. Unlike a copywriter, a content writer offers education, informative and entertaining content to readers. They play with good marketing strategies. Let’s try to understand the difference between content writing and copywriting.

What is Content Writing?

Content writing includes all forms of creating content for the web – blogs, websites, product descriptions, white papers and more. It also includes ‘evergreen content’ such as articles, magazine features, blog posts, descriptions, news items, e-books and more.

However, among all forms of content, one thing is common. Content writing is a‘method’ of creating text that contains keywords, meta tags, and linking possibilities. In this manner, content writing is linked closely with web marketing campaigns. High quality and relevant content will make sure that keywords emerge in the right density, on the right places. The text will also be well-written, vivid, and has the ability to promote a product or service. Content writing for websites has a close relation with SEO marketing campaigns. Good content should not only be well written, but also very effective on a range of topics, integrate keywords scientifically, and offer high readability.

Advantages of Content Writing

• Enhances SEO rankings: Content writing ensures websites get a good ranking in the search engines. With the help of valuable and informative content, copywriters not just fascinate clients but also search engine spiders.
• Keeps site informative and updates: Professional content writing creates relevant and informative content for your website. Your website is a place where your services shake hands with your potential clients/customers. Enlightening and catchy content will bring more organic traffic to your website.
• Keywords: Black hat SEO can run any type of content but it affects your website and ranking. A white hat SEO focuses on the audience, quality, and the guidelines of Google, which needs good content. Nowadays your content should hold quality and high keyword density to get a good ranking.

What is Copywriting?

Copywriting is the art and science of writing promotional content. When it comes to advertising your business or commercial work, copywriting plays an essential role. It’s the craft of writing effective messages that get people to take action (purchase something, download free eBook, or inquire about a service or product etc.). Effective copywriting is the method of using words with the motive of directing a response from the reader’s side. Unlike writing that is expositive such as a poetry or novel, copywriting is direct because it’s easily read, understood and vivid. The skill of such writing is commonly used for selling. Previously copywriting used to be a space that only a few had access to. Today, the internet is giving it more recognition.

Advantages of copywriting

• Needs a marketing strategy: Professional copywriters will add a strong marketing strategy in mind. They comprehend multiple concepts of marketing.
• Creates a connection with the audience: Good copywriting speaks to the consumer or buyer in a relaxed format that they are comfortable with. This makes it effective and more useful.
• It’s communicative: It has the ability to engage the audience and stay with them for a longer time.

While there is a stark difference between content writing and copywriting, the skills involved in both of them are similar. If you want to be a copywriter, then you need to be a little more creative and think on your toes. If you want to be a content writer, you need to be able to churn out a lot of content in a short span of time. Again, think quickly but stay objective.

Do you have any other ideas about the difference between content writing and copywriting? Tell us in the comments below.

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Recognize your target audience

Content should be SEO-based because normal writing can attract the vision of your friendsand acquaintances. To attract your target audience, it’s important to write content after careful study of the requirements, type, likes and dislikes of your TG.

Let’s take an example of SEO content writing.If you’re looking for a smartphone under $200, you will search for it online. You will look for it on Google using many keyword variations. Websites that are frequently visible during your search are most likely to be your choice. SEO content writinghelps websites to show up for all variations of keywords.

Keep in mind,that this is exactly what your target audience does. They search, compare, and then finalize. This makes it important to continually update your website with the best and most relevant SEO content writing. This content has to meet the demands of the target audience.

Good content will ensure:

• It speaks the language of its user
• Information is curated according to demands of the target audience
• Responses of audience are monitored to meet changing trends

Write crisp and engaging content

If you’re writing in haste then we suggest you stop writing because SEO content writingneeds time and patience. We have already discussed that you need to recognize the audience. Now, start researching. You cannot write SEO content writingwithout research since millions of people are searching for things in numerous ways. So it’simportant to check the latest updates on the topic of interest, read what the competitors are talking about, and find the latest trends before you write your SEO content.

Follow these 5 points before writing SEO-based content:

• Recognize your audience
• Research
• Introduction
• Body
• Conclusion

To structure an SEO article, write an introduction to the topic, talk about a product of service through the body and then end it with a call to action. The conclusion should be a decision that is reached by reasoning, which focusing on the right keyword use.

Use keywords that boost rankings

‘Keywords’ play a major role in SEO content writing. Any content without keyword is like a gentleman without Oxfords. Keywords are those factors that fascinate and engage the target audience. At the same time, they guide the SERPs. This makes keyword research important. For example, if you are writing content on travel, then first generate travel-related keywords, pick up the keywords with good search volume and then use them in SEO content writing.

While using keywords, keep these things in mind:

• Avoid keyword stuffing: Don’t use the keyword in bulk.For example, if your content is of 500-600 words then 4 keywords are enough.
• Long tail keywords: Use long-tail keywords, firstly it will cover your maximum two short keywords and secondly you can link that particular long tail keyword to your website link. For example, if you’ve already written a content on ‘Benefits of content writing’ then on your latest blog/content you can use such a long tail that will link with this content.

Here is another example. If you use a long-tail keyword like ‘Importance of SEO based content in content writing,it covers two keywords – ‘SEO based content’ and ‘content writing’.Such usage not only gives the search engines clues about what your page comprises, but also arouses interest among your target audience.

Avoid plagiarism

One of the most important things for good SEO content writingis to prevent plagiarism. Duplicity of content writing is strictly prohibited by Google.Using someone else’s property can also fringe on legal boundaries. Copied SEO content writingwill either pause your rank growth or will count your website as spam. Not only written content, a content writer should also be careful of using copyrighted images.Search for images that come under the Public domain, such as when they are royalty free, come under a creative common license, or can be acquired with permission. While writing content strictly avoid plagiarism and try to create magic with your own words.

To avoid plagiarism it is important to use your own thoughts an creativity. Use the research only as a background to build your case. Especially if you’re taking reference from the internet, use some of the best free plagiarism checker online software to ensure there is no plagiarism. For a more accurate reading, you can also buy the extended versions.

Some of the best free plagiarism checker tools:

• Plagiarism Checker
• DupliChecker
• Plagiarisma
• Plagium

There are many ways in which we can use content writing to benefit SEO rankings and gain traffic. It is an ongoing process that should be supported by a strong team of content writers and editors.

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Imagining your website without good content is like inviting visitors to a half-based art gallery. Good content writers are able to create content that is able to meet the needs of visitors as well as Google. This is a fine balance that is mastered over time. Online writing services providers such as PenPundit are able to provide good content services with its team of reliable writers on various subjects. We also know what is in trend to ensure that your website talks about the things that truly matter.

If you’re about to hire a good content writer, blogger, and article rewriter etc.read below.

Top 3 benefits of content writing

1.Brings visitors and engages them

Your website should be visually appealing. At the same time, the website content should also speak well and speak a lot. The right mix of visual and text content is able to enhance the value of the website for visitors as well as search engines. Running your website with low or poor content tends to harm your company’s goals. Content has the power to drive visitors, engagethem, and convert them into potential clients.

2.Helps gain better search engine ranking

Unique and high-quality content is the foremost demand of search engines. Content writers are always learning the latest and newest ways to turning content into SEO-friendly information. They know the game of meta-description and keyword based headlines etc. so that your website’s ranking is good and organic traffic increases. Content helps you to acquire high density keyword matrix, which Google loves.

3.Makes you relevant to the industry

Information content makes you a relevant player in the industry. If the content is informative, it will attract people from within the industry. These people have the potential to turn into clients.

Writing is mix of creativity andlogic. Whether we talk about article writing, blog writing, or business writing, it needs both these aspects to really work. To get in touch with professional content writers visit  www.penpundit.com.

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The content marketing agency will have the required talented professionals and knowledge of the latest strategies that are sure to help you have an edge over the others.

The four important steps that a content marketing agency needs to focus on are:

1. Thorough keyword research

This is the most crucial aspect of any content marketing and its importance has amplified in the global content marketing market. It is important to develop content specific to country-based keyword lists. Remember, that though people may be located in different countries and speak different languages, some important business issues are always spoken about in using unique terminologies and you must take advantage of this opportunity. This is possible only through thorough keyword research. In fact, a content marketing strategy without a proper keyword research is like a train without an engine. It will have no direction and will not have an impact on the target audience.

2. Dedicated and talented resources

Today’s users like to be well informed about a product or services and search for information on the internet before taking any decision. Therefore, it is imperative that you provide them with the most updated and unique content.  In order to achieve this, you must make sure to employ secure and skilled writers. These writers must have the ability to churn out unique and interesting content using the local idioms and facts in order to hold a user’s attention. Additionally, the writers must generate a steady volume of content to meet the growing demand for content in the global market. The employees can be either in-house or external on the contractual basis. The marketing managers can delegate the work according to the need and importance of the content. However,  it’s essential to maintain the quality of the content.

3. Re-use and recycle

Well, the theme is applicable for most resources today and content is not spared from it either. Marketing managers must make sure to recycle and reuse every bit of conceivable content. The best way to re-use old press-releases is to make blog-posts and promote it using all possible channels. Other ways to recycle information is through e-books, white papers, webinars, etc.  These tactics are sure to give you optimal results while at the same time ensure you get increased ROI.

4. Promote more than what you publish

For years now, companies are used to spending a huge amount of money on creating white papers, video or webinars, etc but fail to leverage online marketing tools. Online marketing tools allow the content to be used and reused for a longer period of time. In fact, a well researched and well-written content is an asset that can generate great ROI for months and even years after it being published. However, the promotion of such a masterpiece is always overlooked and that needs to be changed.

Entering the global market can prove to be highly rewarding and profitable only if the content marketing agency is fully prepared. Significant planning, research and promotion of content holds the key to success and they must be implemented if you wish to turn your dream into reality. In addition to content marketing, the agency needs to have efficient managers to can meet partners from a different country and negotiate terms for business.

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