Courtesy of Demi Moore

Demi Moore might be the not-so-secret inspiration behind — and face of — the Helena Rubenstein fragrance All You’ve Ever Wanted, but at the U.S. launch event for the scent in New York, the actress tells WWD that the relationship won’t end there. Demi reveals that she is in a “very deep and serious conversation” with the beauty brand about “giving me an opportunity to create my own line.” Although the star didn’t elaborate about what the line will encompass, she did talk about what motivates her to want to continue her role with Helena Rubenstein. “I feel like I have a greater creative opportunity in working with something where we could really form a true partnership and be really mutually beneficial,” she explains. Tell us: What type of beauty line do you hope Demi develops? –Kristin Larson

Seth Browarnik/Startraks

Juggling a shapely perfume bottle in each hand, Pamela Anderson, launched her much-anticipated first fragrances Malibu Blue and Malibu Pink in partnership with International Beauty Brands at the W Hotel in Fort Lauderdale, Fla. last night in signature sexy style. “Both fragrances are fresh, chic and luxurious — and totally inspired by the Malibu surf lifestyle that I love,” the former Baywatch babe told PEOPLE. “They are all-natural and embody my free spirit and passionate, ‘get in trouble’ side. Plus, the line is so affordable!” And cost was key for the actress, who wanted the products to be available in drugstores across the nation. “I am a drugstore whore,” Pamela continues. “I worship drug stores. You have to pull me out of them. My dream is for every woman to be able to go to her favorite drug store and buy an affordable fragrance which will make her feel sexy.” And the PETA advocate also made sure that the scents fit with her animal-friendly lifestyle. “Once we completed the product — the glamorous bottle, and the pink and blue packaging — and we were assured everything was ecologically perfect and cruelty free, I was ready to go for it,” she says, adding that a portion of proceeds will benefit the animal charity. Malibu Blue, which contains notes of wild berries and white florals, and Malibu Pink, which combines sandalwood, caramel and vanilla bourbon, range in price from $39 for a 1.7 ounce to $49 for a 3.4 ounce spray, and are rolling into stores now. Tell us: Will you spritz on Pamela’s scent?–Linda Marx

Tim Sloan/AFP/Getty

Forget the couture! Michelle Obama continues to prove that style comes at every price point! To celebrate classical music at the White House last night, the First Lady joined husband President Barack Obama in a $199 sheath dress from Talbots. Get Michelle’s Talbots sheath for yourself at Talbots.com in classic cream like Michelle, navy or black.

Bebe; Landov

The Kardashians aren’t the only stars lending their style status to Bebe. As if Nicole Richie wasn’t busy enough with her new contemporary line Winter Kate and the recent birth of her second child Sparrow James Midnight Madden, the multi-tasking mom has produced an exclusive collection of House of Harlow 1960 jewels for Bebe. Nicole’s Bebe jewelry collection will not only have the same hippie chic vibe as her regular line, but will also come at an affordable price with items ranging from $38 for earrings to $98 for a hairpiece. Talk about affordable star style! And that’s not all, Nicole has teamed up with the retailer to create a keepsake bracelet, $25, with a portion of sales going to the Ritchie-Madden Children’s Foundation. The line will launch with a party honoring Nicole next week, with pieces being sold on Bebe.com starting November 12.

Go behind-the-scenes on Usher’s new VIP fragrance campaign, shot in Los Angeles at the Sunset Towers by famed fashion photographer Mario Testino. “I consider fragrance to be one of the most important tools of engagement for seduction. With Usher VIP I created a gentlemen’s scent, which would also appeal to women,” said Usher, in a release. “Women tell me they love the scent of a man and I wanted to create that sense of confidence and style that women desire.” Usher added that his VIP fragrance is “a state of mind which is about what you do with that confidence and how you make an impact in the lives of those around you.” Usher VIP arrives in stores just in time to build anticipation for the artist’s new album release in early 2010. A 1.7 oz. Eau de Toilette bottle retails for $50 at Macy’s. —Kristin Larson

Kristian Dowling/Getty

It’s official: Heidi Klum is returning to the runway just 6 weeks after giving birth to baby Lou Samuel — as host of the annual Victoria’s Secret fashion show on Nov. 19. “Heidi is superwoman. She had a baby a few weeks ago and she is hosting the most high profile fashion show in the world,” Ed Razek, President and Chief Marketing Officer of VS tells PEOPLE exclusively. “Victoria’s Secret is thrilled to have her back. There is no one like her.” Klum played coy about preparing for the show, which airs Dec. 1 at 10pm on CBS, saying she planned “to take it easy and see what happens,” after delivering Lou, her daughter with Seal — and her fourth child — last month. Still, her fellow Angels aren’t surprised to see Heidi back to work. “She can do it all,” says fellow Angel (and new mom) Alessandra Ambrosio. “She’s a great mom and she’s got so much going on. She’s an inspiration.” We can’t wait to see Heidi and all of the Angels, including Marisa Miller in this year’s diamond bra, work the runway. –Charlotte Triggs

Courtesy Lucky

Ever wonder if stars think about their onstage costumes differently than their red carpet fashion? Carrie Underwood certainly does. “I feel like I can wear anything when I’m onstage,” the December cover girl tells Lucky. And that doesn’t just include clothes. Carrie admits, “I love playing around with makeup–it’s trial and error, mostly error.” So where does this fearless fashion philosophy come from? Perhaps from Carrie’s country style icon Dolly Parton. “I would never attempt to pull off Dolly’s wardrobe, but her confidence is enviable. She always makes it work!” But she does like to bring her love of country into her wardrobe, explaining “I like pairing cowboy boots with unexpected things, like cute dresses. You can be ‘country’ and still be stylish–I would wear them regardless of what kind of music I sang.” And while Carrie loves the glitz and the glam onstage, “in my downtime, nothing beats a great pair of sweats.” Her sweats of choice? “Sweatpants from Victoria’s Secret Pink are my main closet staple–they’re affordable, and they make nine-hour bus rides bearable.” To read more on Carrie’s fashion philosophy and shop her wardrobe must-haves, pick up the December issue of Lucky, on newsstands November 4, and visit luckymag.com.

CLICK THROUGH TO SEE CARRIE’S LUCKY COVER AND ANOTHER PHOTO FROM HER SHOOT

Courtesy Lucky

Courtesy Lucky

On Rachael Ray today, Valerie Bertinelli and her trainer Christopher Ross Lane reveal how the star got her amazing bikini-body at 49 years old. The best news is you can follow her routine at home — just like Valerie. “He came up with a program that was so simple. Not easy, but simple,” said the Jenny Craig spokesmodel, who just released an exercise video called Losing It and Keeping Fit. “It still takes a lot to do, but we need to tell everybody, because anybody can do this. We did it in my living room.” Lane stresses that Valerie’s workout routine was really “back to basics,” adding that he had the star doing “step ups on the coffee table.” “Your body is your own best tool!” the star trainer said. “You don’t need to have weights, you don’t need fancy equipment. You can just do a lot of squats.” Valerie even surprised herself—by learning to like running. “He said he’s going to make her a runner, and I was like ‘yeah right.’ The first twenty minutes I hate, I hate!” says Bertinelli, who lost 40 pounds on Jenny Craig. “And then once the endorphins kick in, it’s OK … and he had me running a half marathon.” See the full episode on today’s Rachael Ray.—Kristin Larson

Mario Testino/V Magazine

Wearing a pompadour and a Swarovski-studded Calvin Klein Jeans jacket, Natalie Portman looks tough in this sneak peek of the winter 2009/2010 issue of V Magazine, shot by photographer Mario Testino. And in the accompanying interview she’s talking tough, too — about the role of beauty in her industry. “You see people who were stars five years ago and already they’re waning,” Natalie says of the imposed short shelf life of many Hollywood actresses. “As actresses approach 40, it starts becoming really, really difficult.” And while at 28, she’s still years from that marker, she’s ambivalent about plastic surgery in the future. “I would hope not,” she says of whether she’d ever go under the knife. She does not, however, completely rule it out, explaining that she won’t know how she’ll feel as she ages. While wrinkles aren’t a problem yet, she admits, “if I have a pimple I want to get rid of it.” Check out the full interview in V Magazine, on stands today.

CLICK THROUGH TO SEE NATALIE’S COVER

Mario Testino/V Magazine

Vince Flores/Celebrity Photo

One of the benefits of being a Hollywood starlet is getting your hands on designer duds before they hit store racks. And the much-anticipated Jimmy Choo for H&M line is no exception. Clad in sparkling black and leather looks from the yet-to-be-seen collection, stars like Hayden Panettiere, Kate Walsh, Paris and Nicky Hilton, Whitney Port, Rashida Jones, Olivia Wilde, Diablo Cody and more celebrated the impending launch of the designer collaboration. “I wanted to create looks that women could go out to holiday parties, and events in,” Tamara Mellon, Jimmy Choo founder and president, tells PEOPLE at the party, which featured a performance by rapper M.I.A. “My aesthetic is to always have a rock and roll edge.” Though this line will come with a much lower price tag than the high fashion heels the brand is known for, Diablo Cody tells PEOPLE that the name still makes her think luxe. “I think about stilettos, I think about beautiful fabrics, and I think about money that I shouldn’t have spent,” says the Oscar-winning screenplay writer for Juno. From studded sandals and hot pink clutches to velvet tuxedo jackets and high-waisted leather leggings, it looks like Hollywood’s leading ladies are loving Jimmy Choo for H&M just as much as the luxury shoe line–and so are we! Jimmy Choo for H&M will hit stores on Nov. 14, but in the meantime, you can check out some of the styles on Hayden, Kate, Whitney and more in today’s Hit or Miss.–Reporting by Reagan Alexander

Jason Kempin/WireImage

Courteney Cox and David Arquette have headed back to the design studio just in time for the holidays. The husband-and-wife design team have been working with Satya Jewelry since 2007 on a collection of butterfly-inspired jewels to benefit the EB Medical Research Foundation, a cause close to the Arquettes’ hearts. “There is a beautiful child named Brendon, the son of one of our dear friends, Andrea Pett Joseph, who was born with Epidermolysis Bullosa or EB [a rare skin disease],” David tells Vogue.com. “We were not aware of the condition until it affected us personally but, of course, once we got to know this incredible child we wanted to do whatever we could to help.” Since the launch of their EB jewelry collection, the Arquettes and Satya Jewelry have raised over $200,000 to benefit EBMRF. For this upcoming holiday season, David and Courteney have added three new pieces to their collection, including a new butterfly pendant, a new “hope” pendant and an onyx, blue topaz and turquoise bracelet with a sterling silver charm. The collection ranges from $38-$68, with 100% of the proceeds benefiting the EBMRF. Click here to shop Courteney and David’s EB collection for Satya Jewelry.

Michael Loccisano/Getty Images; Bryan Bedder/Getty

First Marc Jacobs, went Gaga, and now M.A.C is joining the fan club. The makeup brand has named the ultimate fashion muse, Lady Gaga, and the ultimate party gal, Cyndi Lauper, as the newest faces of the M.A.C AIDS Fund for the “From Our Lips” campaign, reports WWD. Two new lipsticks inspired by the colorful artists will be unveiled on March 18, 2010 — one called “Gaga” and the other “Cyndi.” Each tube will cost $14, and 100% of the proceeds will be donated to the M.A.C AIDS Fund, which has invested more than $150 million to organizations in more than 67 countries since it was founded in 1994. Tell us: Will you buy Lady Gaga and Cyndi Lauper’s M.A.C lipstick?-Kristin Larson

Lighthouse Beauty

Looking buffer than ever, 50 Cent is gearing up to launch his newest men’s fragrance, Power by Fifty Cent — and he’s giving PEOPLE readers an exclusive sneak peek at the ultra-sexy new campaign. “For me, power isn’t just something you learn on the street or in the boardroom — it’s a way of life,” says the rags-to-riches multiplatinum star. So just what does Power smell like? The masculine fragrance mixes notes like lemon leaves, black pepper, coriander and nutmeg—which all adds up, according to 50, to a whiff of success. “I really wanted to bottle up the rush it gives you so my fans can make it a part of their lifestyle,” he explains in a release. Power by Fifty Cent launches exclusively at Macy’s Nov. 5, with prices ranging from $50.50 (for a 1.7 oz. eau de toilette) to $68.50 (for a two-piece gift set of eau de toilette and after shave)
–Kristin Larson

Giovanni Rufino/The CW

From dirty politicians to high-class call girls, Gossip Girl had all the makings for an election night scandal. Blair Waldorf (Leighton Meester) may have bonded with the working girl over her Valentino bag and Proenza Schouler dress, but as always, Blair kept it classy. Putting a modern-day spin on Jackie O’s elegant style, Blair turned up at the polling booth in her high-fashion best, including an Oscar de la Renta gold metallic sheath, Chanel purse, Alexandre Birman lace-up booties and a Valentino coat. We loved Blair’s look so much that we had to find it for you! Shop Blair’s voting look for less here.

Gregg DeGuire/PictureGroup; Demis Maryannakis/Spla

Halloween might be the perfect excuse to get sexy in a short and tight get-up — but don’t think that the ladies were the only ones getting in on the action this year. Two of Hollywood’s hottest other-halves, Paris Hilton’s beau Doug Reinhardt and Mariah Carey’s dapper husband Nick Cannon, stole the limelight by donning wings designed to send hearts a-fluttering. And while Doug went tongue-in-cheek as the Tooth Fairy (complete with a tutu), for Nick it was classic angel all the way, in a perfectly fitted white suit and marabou halo. Victoria’s Secret Angels, watch your winged backs! Tell us: Which star pulls off the winged look best?

Lionsgate

Moviegoers may be taken aback by Mariah Carey’s decidedly glammed-down turn in the film Precious as a dowdy social worker, and the singer herself had an even stronger reaction the first time she looked in the mirror. “I felt completely rancid!” Carey told PEOPLE at the film’s premiere at the AFI Audi Film Festival. But because the novel that the movie is based on “changed my life,” she gave herself over to director Lee Daniels’ vision for the character’s un-made-up look. “He said ‘We have a part and we really need someone, and I know you can do it,’” the singer explained. ‘”But you’re going to need to let me make you under and over and over again, and that’s what we’re gonna do.’ So I’m a big fan of Sapphire and the book Push which inspired this movie, and a huge fan of Lee Daniels so I let him do what he wanted to do.” Although it took time to adjust to the lack of grooming, Carey said the look helped her achieve a performance that’s now garnering glowing reviews. “I didn’t have to feel compelled to be always glamorous. With the music industry, it’s very like ‘Oh, she’s got a hair out of place! Go fix it!’ You know what I mean? And so this was such a liberating experience and yet humiliated me. But I needed that. We all need that. We all need to understand how to be humble, and it’s a difficult business to do that in.” And now that she’s back to her usual high-glam self, Carey’s moved past the trauma of the first glimpse in the mirror. “I’ve gotten over it,” she laughed, before turning to her husband Nick Cannon for some reassurance. “Have I gotten over it? “A little bit,” he grinned, telling reporters he had no problem with his wife’s makeunder. “I love her in every look — always!” –Scott Huver

Courtesy Nylon

She may play Gossip Girl’s Upper East Side vixen Serena van der Woodson on TV, but when it comes to her off-screen style, “I dress just like Serena!” Blake Lively admits in the November issue of Nylon magazine. “I own half her wardrobe, so it’s far too similar to the way I dress,” she continues. “I feel ridiculous at times with her — because I’m, you know, killing someone or marrying someone, but I look like me. I’m like, ‘Oh, this is absurd.’” Having her character’s signature style mesh so seamlessly with her own, however, isn’t something that happens with most roles. “When I’m doing a movie, I hide behind the character’s hair or makeup or clothes. If I can transform myself, then people will really believe that’s who that is — and I need to believe that’s who that is.” One fringe-benefit of trying out a persona? Getting in new products that she might not try on herself, including her latest beauty obsession which she picked up on the set of her next movie, The Town: press-on nails. “They’re really amazing,” she says. Read more of the interview in the latest issue of Nylon, on stands now, or go to nylonmag.com.

Jordan Strauss/WireImage

With her well-documented fashion faux pas and wild makeup, Kelly Osbourne may seem like the last person to pen a style book. Think again, the 25-year-old Dancing with the Stars performer and daughter of infamous rocker Ozzy, has lived through her fashion mistakes and has now polished up her look to be a red carpet star. From wearing the right bra to avoiding too-small clothes, Osbourne reveals her top style tips in her new book, Fierce. Her style rules include the importance of investing in good foundation garments like Spanx. Kelly writes: “The right underwear can make an outfit. It can smooth your shape or hold you in all the right places.” And a great pair of go-to jeans is a must-have. “Find that one pair that you always feel good in. You can make jeans look fancy or you can make them look casual. For me, the cheaper the jeans the better the fit. I get my jeans from Topshop, and they only cost $80.” But there are things worth investing in — like luxe shoes! “Always have a great pair of shoes in your wardrobe. Invest in an expensive pair. A good pair of heels. You wear a pair of Chanel shoes — no one would ever think that the rest of your outfit isn’t Chanel.” A girl after our own hearts. See more at The Daily Telegraph, and buy her book at virginbooks.com. –Kristin Larson

Getty

Who hasn’t dreamed of strolling by the Eiffel Tower at night with Justin Timberlake? While we may not get to experience it firsthand, we will soon see it on TV. Timberlake, spokesperson for Givenchy’s Play, has been in Paris this week secretly filming his first commercial spot for the luxury manufacturer’s men’s fragrance. Beginning at midnight for two nights, the singer has been shooting what one source describes to PEOPLE as “a romantic adventure. This storyline has Justin and his girlfriend (an unidentified actress) come running across the grass of the Champs de Mars to the Tower. They make their way into the Tower through the South entrance and up the staircases to the first level. There, he strolls the balustrades overlooking the city and playfully climbs the girders of the Tower. Those last scenes, will be done on the second level,” source addeds, “and by stuntmen.” The spot is Justin’s first for ‘Play’ fragrance, Givenchy tells PEOPLE, and the 60-second spot will debut on European television only “beginning early 2010.” During an all-night Thursday morning shoot, early risers caught Justin in a tuxedo and soft hat still filming at dawn in the arc-lit gardens at 7 a.m. surrounded by a 40-50 person crew. “Our storyboard shows 30 different set ups (camera positions and angles),” one filmmaker told PEOPLE, “so there’ll be a lot of moving about. He works quickly though…” Not quickly enough — we can’t wait to see the finished product! –Peter Mikelbank

Courtesy of Harper’s Bazaar

Looking super fabulous (at 44 years old) in a slinky Roberto Cavalli dress and Rene Caovilla sparkly heels, Elizabeth Hurley was “thrilled” to host Harper’s Bazaar’s “Fabulous At Every Age” party and book launch Thursday evening. The event, held at Hearst Tower in New York, honored five women representing ages 20 to 60-something. Hurley, the international face of Estée Lauder, enthused, “When they asked me to come host the event, I was thrilled, really thrilled. I really believe passionately that women can look fabulous whatever age they are.” What’s Hurley’s secret to looking so fabulous? “When you’re older, you have to have your hair cut regularly, you have to pluck your eyebrows regularly, you have to stay slim, and you have to exercise more,” she said. “It gets a little harder, but the rewards are better because more people give up. So if you don’t give up, you stand out more.” In addition to promoting Breast Cancer Awareness and modeling, Hurley is busy launching an organic foods line next week in England, called Elizabeth Hurley Organic Snacks. “I’m so embarrassed!” she said with a laugh, about the title. “It’s the same when I did my beach line. I had to say Elizabeth Hurley Beach. It seems, sort of, unimaginative. Took me a long time to come up with that title!” —Kristin Larson