The biggest impact an amazing domain has is credibility. If you were interested in buying widgets, which website would you feel more comfortable ordering from: widgets.cA or a1-great-widgets.cA?
TRUST
Closely related to credibility is trust. The internet is a fairly anonymous place so people look for signs that you can be trusted. One way to judge is by the domain name.
MARKETING
Your domain is a virtual marketing machine, pulling in prospects 24 hours a day, 7 days a week.
SEO
Search engines give exact match domains a boost in the search results for the term that they match.
MINDSHARE
The domain uses keywords that people intuitively use and think about.
CANADIAN
The domain is a .cA domain name – the domain extension of choice for businesses in Canada.
