All you need is a bunch of smart and useful web tools — and the right people to work with.

This is what we offer in this article: quick information about web solutions (no-code software, WordPress themes and plugins, website builders, Bootstrap Builder, courses, and much more).

Let’s start, shall we?

1. InstaWP

InstaWP is a professional service for WordPress testing sites that you can use in several ways.

You can use InstaWP to create WordPress websites in under 1 second, try WordPress websites with templates and plugins, and improve existing WordPress websites.

InstaWP offers you a free forever plan that you can get right now.

2. Complete SEO

Complete SEO is an Austin SEO Company that is recognized in the industry for providing crazy and measurable results for companies from all fields.

Get in touch to see how they can help you.

3. Mobirise Website Building Software

Mobirise is the most complete and simple to use offline website builder in the industry. It helps you create engaging, high-converting, and SEO-friendly websites in just a few minutes.

Add blocks, arrange them as you need, insert your content, and your website will be ready right away.

Try Mobirise right now.

4. Offshore development company Philippines

Startechup is a software development agency that specializes in building custom web applications and mobile applications.

The company is an outsourcing company based in the Philippines under European management.

They have a strong focus on the quality of the work and they use only top-notch technologies.

Their developers are experts in their field and have years of experience in software development.

Check the website and hire your new software engineers.

5. Taskade: Todo List, Task Management, Free Team Workspace

Taskade is a complete, professional, customizable, and smart software that lets you do tons of things — organize & complete tasks, collaborate, make calls with your team, and much more.

To fully understand how it can improve your workflow, give it a try now!

6. AMG Web Design Auckland

Looking for the best internet design services like below?

• Custom Web Design & Development
• SEO
• Digital Marketing
• Web Hosting & Domain Registration
• Branding & Logo Design
• Graphic Design & Printing
• In-House Photography & Video
• Ongoing Free Support

AMG Web Design Auckland provides all these services at the highest level of quality and performance, having experts in each field.

Call the agency for a free quote.

7. Projectsly – Project Management Software

Projectsly by 500apps is the most dynamic and agile project management software out there. With this app, you can easily streamline, collaborate on and execute your projects in one place. Projectsly allows you to plan every step of your project, monitor progress on activity timeline, automate rules, build and generate custom reports, draft sprints and product roadmaps and collaborate with your team without any hassle.

To further improve project management, you can integrate your email, time tracker, and real-time chat software. The best part? At $14.99 a month per person, you can get 39+ amazing apps to optimize your projects like never before!

8. Font identifier software

Do you know that you can identify fonts from images –for free?

With WhatFontIs you can do that, and you don’t even need to register.

Upload the picture with the font you like on WhatFontIs and follow the 3 easy steps to identify the font.

It is very simple, so why not try it now?

9. The Ultimate UI/UX Design Course by Creative Tim

If you are looking for the Ultimate UI/UX Design Course (4h+ video course), you just found it.

Learn to create web pages and mobile apps with this course, and get your certification, too.

10. Cyberlands.io – offensive & defensive security operations company

Cyberlands.io is an API Penetration Testing company supporting clients in their cloud-native journey with mobile, API, Kubernetes, and OpenShift security assessments.

Cyberlands is committed to delivering robust, offensive & defensive cybersecurity expertise from its US-based delivery center as well as directly from the edge of the ongoing cyberwar from its delivery center based in Ukraine.

11. Codester

On Codester, you will find premium PHP scripts, website themes and plugins, graphics, and other scripts & code.

Get browsing!

12. SEO company

This Los Angeles-based SEO agency is popular for delivering professional SEO services to local companies.

They’ll reach your SEO targets, while keeping things simple.

Call them for a free quote.

13. Drag and drop email builder

Looking for a professional email builder that you can use to create unlimited email newsletters?

Here it is! With Unlayer you can do that — and much more.

Try it now.

14. Minimum Viable Product Philippines Outsourcing

Are you a product owner with a great idea but a small budget? Do you want to develop a minimum viable product (MVP) but don’t know where to start? If so, Startup Oasis is the perfect solution for you.

They are a one-stop shop for all your MVP needs, offering expert advice and services from software engineers, UI/UX designers, product managers, and startup visionaries.

With this all-inclusive package, you’ll get everything you need to take your MVP from concept to reality — without breaking the bank.

So why wait?

Contact StartupOasis today and let them help you turn your big idea into a successful reality.

Check the website and discover the best MVP development team for startups.

15. Embed Instagram Feed

Use this software to quickly embed your Instagram Feed on your website.

It won’t take you more than a few minutes and 3 clicks.

Try it now.

16. TestingBot: Cross Browser Testing and Mobile App Testing

TestingBot provides a cloud-based grid of browsers and physical mobile devices to run automated and manual tests against websites and mobile apps. Run tests on over 3,800 browser and mobile device combinations. Each test comes with screenshots, a video recording, and other meta-data.

TestingBot supports the most popular test frameworks, including Selenium, Puppeteer, Playwright, and Cypress. Create, schedule, and run multiple tests in the cloud to receive instant results via the TestingBot dashboard, API, or other integrations.

17. Total WordPress Theme

Total is a premium WordPress theme that is loaded with stunning premade designs.

Use Total to create any kind of website you need:

• Personal
• Blog
• Business
• Agency
• Portfolio

Get started with Total.

18. DigitalDesign.NYC

DigitalDesign.NYC is a boutique agency that will help you with top-quality services:

• Web Design
• Branding
• UI/UX Design
• Graphic Design

They have experts in all these fields and their rates are highly competitive.

Get a free quote.

19. Online Team Building Games

Nobody likes to make their own team-building games, so let Slides With Friends do it for you! This tool has hundreds of pre-made team-building games that are perfect for online meetings, hybrid meetings, or classroom bonding games. Choose from any of the ready-to-play slide decks and get ready to bring your team or students together in a fun and engaging event. Live trivia, quizzing, voting, fill-in-the-blank games, and more!

20. Avidon Marketing Group

Avidon Marketing Group is a top SEO agency that will help you reach your SEO targets.

Reach out for a free quote.

21. SEO services London

Breakline is a boutique SEO agency that will help your website rank high in search engines and get great amounts of organic traffic.

Reach out to them for a free quote.

22. Premium WordPress WooCommerce themes for eCommerce

8theme is a top producer of premium WordPress WooCommerce themes. They are popular for the quality of their work.

All the themes look and feel stunning. Take a look now!

23. Tulsa web designer

Jordan Smith is a professional web designer and developer that knows how to craft custom websites that load fast, secure, and convert with ease.

Call Jordan Smith for a free quote.

24. How To Create A Knowledge Base On WordPress

Learning to create a knowledge base for WordPress is simple — just check out this complete tutorial.

The best part? You don’t need any special skills or knowledge to use this tutorial.

25. 10 Best Technical Documentation Software Solutions

HeroThemes wrote a full article about the best 10 technical documentation software solutions, which can help you understand the differences between these solutions.

Check it out.

26. Minion Shopify Theme

You want to start your first Shopify pet store?

Use Minion theme. It looks and feels great, and it was designed to be a winner in the area of high conversion.

27. Wokiee Shopify Theme

Wokiee is a powerful Shopify theme that is loaded with 90+ premade designs that will fit any shop you want to create.

Find out more about Wokiee — it is one of the best Shopify themes in the industry.

28. Medical Spa Marketing Company 

Electiv is the agency you want to work with if you have a MedSpa company and you want to get the best out of SEO.

They are specialized in this industry and have tried and tested practices.

Work with the best. Get in touch with Electiv.

29. Podcast Production Agencies

Podcasts are a popular way to give value to your customers. And to make a polished podcast, you need the pros.

There are many podcast production services, but which one should you pick for your project?

Learn about the best services in this article.

30. Kansas City SEO Consulting

Looking for Kansas City Search Engine Optimization agencies?

Here is the best one: SEO for Growth.

These guys are popular for the performance they deliver and for the competitive rates.

Get a free quote.

31. Woocommerce Product Table

As a business owner, you need a way to keep track of the products you offer your customers. You can use a product table in WooCommerce to do just that. Product tables are great for organizing products, making it easy to find what you’re looking for, and calculating shipping costs.

Woocommerce Product Table plugin is a that allows you to create tables of products in your shop. The plugin creates sections for each product, with column headers that you can customize. You can also add images and prices to your product table. Woocommerce Product Table is a great way to organize your shop’s products.          

32. Aviv Digital

Aviv Digital is one of the best digital marketing institutions in Kerala.

They provide personalized training, 100%job placement assistance, classes from industry experts, projects, and assignments based on digital marketing courses. Aviv Digital trains their students perfectly so that they can become industry experts.

33. Rumbletalk

RumbleTalk, an interactive virtual event chat platform that can be seamlessly embedded into your website, can humanize the online event chat experience. Its feature-rich chat allows you to grow and engage your international audience. Increase the effectiveness of features such as polls, multimedia file sharing, moderated Q&A sessions, admin moderation, and others.

Get started with a free chat at https://rumbletalk.com or send them a message at support@rumbletalk.com for a free demo.

34. Create an SEO-friendly blog

bloghandy is the smartest software you can use to embed a blog on your website in a couple of minutes and with only 2 lines of code.

35. Best Webflow Templates

128.digital crafts beautiful, modern, and easy to use Webflow templates & UI Kits to improve designers’ & developers’ workflow.

With these templates and UI kits, you can create an easily accessible, modern, and beautiful website.

36. Top 100 web design companies by FoxDSGN

The one-stop source for web design research and reviews. Search for the top creative companies worldwide and find the perfect designer for your needs.

37. UPQODE Squarespace Templates 

Hand-crafted websites, brand projection & visual content. 

UPQODE Squarespace templates with fully customizing capabilities can help you get your website designed quickly and professionally.

38. Best Yotpo Alternatives – Wiremo

Making your testimonials a living part of your website, Wiremo is the best Yotpo alternative today.

39. Litho – Multipurpose Elementor WordPress Theme

Use Litho to create your next WordPress website.

The theme is loaded with 37+ stunning premade designs and it is very simple to customize.

Find out more about Litho now.

40. Pixpa – Portfolio Websites for Designers

Pixpa is the ultimate online portfolio website builder, is loaded with stunning templates and elements, and the drag and drop builder works flawlessly.

41. React Website Templates

WrapPixel is a premium developer of React website templates.

All their themes have pixel-perfect designs and were crafted by experts in the industry.

Take a look for yourself.

42. Content Snare

Content Snare is the easy way to gather content and images from your clients.

The software is simple to configure, quick, and highly efficient.

Find out more about Content Snare.

43. RocketHub

RocketHub is a great place to visit whenever you are looking for lifetime deals for entrepreneurs.

Get that deal now!

44. Ampfluence

Ampfluence is a team of experts in social media that will help you grow your TikTok, Twitter, Instagram, and Pinterest accounts.

They use the right methods and strategies to reach the targets you set, without resorting to shady practices.

45. Draftpress

Draftpress makes highly useful WordPress plugins that you can use to grow your email list, increase advertising revenue, build social influence, and improve your publishing process.

46. Translation for Marketing Campaigns

Investing in translation for marketing campaigns is crucial for any business entering global markets. Reaching new customers and business partners and persuading them of the value of your goods or services is the basic goal of any marketing strategy. A team of experienced translators at BeTranslated will produce top-notch translations of your marketing materials that are tailored for the cultures of your target audience.

Press releases, brochures, marketing campaigns, and website content are just a few of the marketing translation services offered by BeTranslated.

47. Engraved Money Effect

Get creative with this amazing and realistic effect in Photoshop and apply it to your photo or artwork to get an engraved Illustrated look.

Further, the effect PSD file comes with three versions of textures: small, medium, and large. There are also several overlay effects as well that you can mix up and match to create several more effects to give your image a more authentic money-style treatment. Go ahead and download this awesome resource. 

48. Anesta – Intranet, Extranet, Community and BuddyPress WordPress Theme

If you are looking for a ready-to-go WordPress theme for your internet and extranet services project, Anesta is the perfect choice for you. It’s a feature-rich WordPress theme featuring a modern and trendy design that looks stunning on all devices and web browsers.

The theme features a collection of four homepage demos, a wide choice of inner pages, and layout styles that will match any topic-specific project of yours. It’s a beginner-friendly web design solution compatible with Elementor. It also lets you start selling a wide range of products and services online, thanks to its compatibility with WooCommerce.

49. Quirky – NFT, Token & Blockchain WCFM Marketplace WordPress Theme

The Quirky WordPress theme is perfectly suited for building cryptocurrency, NFT, mining, ICO, and other kinds of topic-specific websites. It features a trendy and stylish design, which seamlessly adjusts to all screen types and sizes.

It contains 5 ready-to-go homepages suited for launching your topic-specific websites. It also has a ready-to-go marketplace and WooCommerce store. It features the Elegro crypto plugin, allowing you to accept payments in cryptocurrencies. The theme supports a whole lot of other popular plugins and contains functionality that will come in handy for launching your niche-specific websites. 

50. Qwery – Multi-Purpose Business WordPress Theme + RTL

Make your website look more impressive and perform to the fullest using the Qwery WordPress theme. It’s a versatile ready-to-go web design featuring everything needed for a quick start for personal and commercial websites.

It features a collection of portfolio layouts, which you can modify in the intuitive drag-and-drop dashboard of the Elementor page builder. The theme is compatible with WooCommerce. The events calendar is also bundled to keep the audience updated on the schedule of upcoming events. 

Wrap up

Don’t hesitate to use as many web tools and services as you need to properly launch your online business.

All these solutions (including the low code app for creating online databases, made by TeamDesk) are super affordable and will help you get where you want to be.

How to Craft the Perfect Mobile Landing Page

There are many different factors that go into a mobile strategy, but a landing page is a big one. According to Jason Hawkins, Director of Marketing specializing in advertising for America’s surgeons, “Many people do tend to show their desktop landing page on a mobile phone, but with a little bit of work you can create a landing page specifically for mobile that will cater more towards users and lead to better results.” Consider some of the tips below:

Headlines and CTAs. Keep them short and sweet. 

Although having a headline isn’t totally necessary (yes, sometimes images are enough), most people like to have something to let people know what the page is about. The trick here is to keep things simple and short as possible. You don’t have much space and your headline shouldn’t be the only thing users see. It seems important, but as you’ll notice there are quite a few other things you want to have on your landing page to be successful. 

A CTA, or call to action, is also something important to consider. Again, you want this to be visible, but you also want it to be short. If you are an eCommerce site trying to sell a product, tell readers in a quick and concise way what they need to do next.

Organization. Make sure visitors can learn more easily. 

You don’t want people to have to scroll to find a button to learn more about something or be taken to another page. On that same note, you want users to be able to find these buttons easily. This means resisting the urge to fill up your entire page with content and graphics. You definitely want a call to action (more in the next section) and you definitely want images, but you want the “more information” type buttons to be the thing that stands out. 

You also want to make sure that these buttons are clickable. In other words, they are large enough that someone on a mobile phone will be able to press them without accidentally pressing something else. This goes for other items too such as phone numbers or location information (side note, these are all incredibly important for local SEO). Part of making these buttons and links easy to click is leaving some whitespace around them. 

Load Times

This is something that should always be on your mind when you’re creating a mobile landing page. People are impatient when searching on their phones, so you want your load time to be as fast as possible (you always want this, but this is even more so than you would on a desktop). There are a few tips to keep in mind, and be warned you may need your developers to help you put these into action: 

• Don’t use Flash because it is not compatible with all mobile phones. 
• Try to use .jpg format whenever you can as opposed to .png images. 
• Try to compress and/or combine your CSS files in order to decrease HTTP requests.
• Consider housing your CSS files externally. 
• A content delivery network will help you cache your content from your server to be closer to the user’s location. In other words, the content is duplicated on multiple servers so users are able to automatically use the one that is closest to them, which cuts down on loading times. 
• A good rule of thumb is to keep your landing page around 20 kilobytes.

A/B Testing

Of course, we have to say it—A/B testing is key. It’s not easy to get your mobile landing page right the first time. Try lots of different options until you really narrow it down to something that works. Test not only the format of the landing page but also the content that you’re putting on the page. 

The Case for Mobile Landing Page Templates

So for many who are maybe thinking about moving to a mobile landing page as opposed to using desktop landing pages for mobile, knowing where to start is really the tough part. It’s great if you have tips regarding what the landing page should cover and look like, but you have to be able to put that into action. 

If you’re working with an SEO agency, typically they will help you make your mobile landing page ideas a reality, and this is often an excellent way to make sure everything is running smoothly and following SEO rules. Amanda DiSilvestro is the Editor in chief for Plan, Write, GO. She has been writing about all things digital marketing, both as a ghostwriter, guest writer, and blog manager, for over 10 years. Check out her blogging services to learn more!

• SEO agencies that deliver excellent performance
• WordPress themes and plugins
• no-code solution for creating online databases
• eCommerce solutions
• font tool to identify fonts from any image, for free
• Website Maker
• ultimate online to-do list for getting work done – excellent software for remote teams
• Graphics
• and even more.

1. Complete SEO

Hire Complete SEO if you have a website and you want to boost it with organic traffic.

It doesn’t matter the industry you are in or the level of performance your website gets now, Complete SEO will help you.

Get a free quote from these expert Austin SEO consultants.

2. Website Designers

If you are looking for a web design agency that will boost your online business sales with SEO-friendly websites, AMG DESIGN should be top of your list. Their services include:

• Branding
• Graphic Design
• Website Design & Development
• SEO & Digital Marketing
• Web Hosting
• Photography & Video
• Ongoing Free Support

Contact AMG DESIGN and get a free quote.

3. Dev.Doctor – Urgent care development services for your business

Dev.doctor is a professional urgent development care service for companies of all sizes and industries.

They are considered the very best in the industry, always delivering on time, and always going the extra mile for their customers.

Reach them out for:

• Website Development
• Application Development
• Enterprise Integration
• Software Development
• Rapid Fixes
• Urgent Care
• Live Chat

Contact Dev.doctor for a free quote.

4. Startechup – Software development company philippines

Startechup helps organizations of all sizes that hire software development services or outsource them.

Startechup has offices in France and a development center in the Philippines, serving customers across Europe, Singapore, Australia, and many more countries.

For developing their digital solutions, tech businesses can rely on a staff of Web Developers, Mobile Developers, UI/UX

For a more budget-friendly alternative than what you’ll find in Silicon Valley, Paris, or London, an alliance of European management and talented Filipino developers assures high-quality digital goods.

Check out the website and let these professionals build your tailor-made app.

5. Mobirise Website Builder Software

Mobirise is the right website builder to use if you want to create unique and creative websites without effort, and quick.

The builder is loaded with 5500 awesomely designed blocks and the interface is very intuitive.

Give it a try, Mobirise is the best in the industry.

6. Cyberlands.io – offensive & defensive security operations company

Looking for a professional company that knows how to do penetration testing at its highest level?

Cyberlands.io is a huge name in the industry, having delivery centers in Ukraine and US.

Reach them out for a free quote.

7. Schedule.cc – Appointment Scheduling Software

Schedule.cc gives your clients the best user experience possible. Using this appointment scheduling software, you can customize the client portal with an easy-to-use appointment scheduling facility that reflects the availability of your agents or any individual from the organization. It helps avoid double bookings and encourages your clients to arrange recurring appointments. Your clients can create an account and schedule appointments where they can decide the time intervals, the appointment start time, the end time, and the date.

8. TestingBot: Cross Browser Testing and Mobile App Testing

TestingBot takes automated and manual testing to the next level, providing you with all the tools, features, and options, to test your website and apps.

Start a free trial and see how it works.

9. Digital Web Solutions

DWS is a professional agency that will help you with:

• Branding
• Web design
• Web development
• Custom websites
• Advertising
• SEO
• Infographics

Get a free quote right now.

10. Codester

Codster is one of the biggest marketplaces for web designers, developers, marketers, photographers, and entrepreneurs.

Here you will find everything you need:

• Website themes
• Graphics
• App templates
• PHP scripts
• Plugins

Browse Codester and get everything you need.

11. WhatFontIs – Font Identifier

Use WhatFontIs to identify fonts from images, in seconds, without paying, and without offering your contact details.

This is the best font identifier tool in the industry and the only one capable of identifying both free and paid fonts.

Identify all the fonts you like, for free with WhatFontIs.

12. SEO Company

Small companies are super happy working with Marketing1on1 because they quickly see a boost in organic traffic and search engine rankings.

These guys are specialized in SEO, providing you with everything you need to succeed.

Get a free quote now.

13. eCommerce email templates

If you are stuck with the same email marketing stats for your eCommerce email campaign, then you should change the templates you use.

Unlayer created probably the best eCommerce email templates in the industry, check them here.

14. Startup Oasis – startup development services

Startup Oasis Philippines is a one-stop-shop for startups with a shoestring budget looking to launch their minimum viable product. With Startup Oasis, you’ll get a well-packaged software development package that includes all necessary programming resources.

Startups will benefit from the help of our Startup Visionaries, UI/UX Designers, Developers, and Project Manager to bring their business ideas to reality

Check out our mvp solutions for startups.

15. CollectiveRay – Actionable Tips For People Who Work With Websites

Whenever you want to buy a WordPress theme or plugin, or you need just a tutorial to learn something, take a look at CollectiveRay’s website.

Here you will find comprehensive information on various topics, including Android and iOS.

Take a look.

16. Heroic Inbox – WordPress HelpDesk Plugin

HeroThemes is famous for all its products, including Heroic Inbox, the WordPress HelpDesk plugin that lets you manage customer emails and support tickets directly from your website interface.

See how it works.

17. Total WordPress Theme

Total is a gorgeous WordPress theme that you can get to create a stunning website without any skills or experience.

It is loaded with premade designs that look awesome, and the interface is super intuitive.

Find out more about Total.

18. Best WordPress Plugins for Blogs

Astra created a super complete guide about the best WordPress plugins for blogs. You will find out which are these plugins and how to install them with ease. Check it.

19. French Financial translation services

As globalization continues to make great strides, the financial sector increasingly resorts to premium translations in order to inform international stakeholders about the performance of their investment.

It is crucial for financial businesses to realize the importance of collaborating closely with a specialized translator. This is especially true in the realm of businesses that operate in English- and French-speaking countries.

First, as a technical field, finance heavily relies on complex jargon and abstract frameworks that are only truly understood by specialized practitioners.

20. Engaging Events Made Easy

Using Slides with Friends builder, you will create awesome things:

• Live Word Clouds
• Trivia & Quizzes
• Team building games
• Interactive presentation
• Live photo sharing

The software is very simple to use and intuitive, give it a try right now.

21. AspireMedia.ie

You are stuck with the same website organic traffic and rankings?

Hire AspireMedia and they will quickly boost your SEO with a smart approach that delivers proven and measurable results.

Reach them out for a free quote.

22. WordPress WooCommerce Themes

A premium WordPress WooCommerce theme can and will make the difference for your online store.

These themes were created to convert with ease and sell to your customers.

Check them.

23. Monthly SEO Packages 

Do you want to heavily grow your website’s organic traffic?

It is much easier than you think, you just need to work with the right people.

Get any of these SEO packages and see your stats going up, they were carefully crafted by experts in the SEO world.

24. Medical SEO Company 

Healthcare companies need special SEO knowledge to grow their organic traffic and search engine rankings.

This is where Electiv comes into play.

They are a major SEO marketing agency that works with healthcare companies of all sizes, delivering outstanding results.

Get a free quote.

25. Best Kansas City Marketing Companies

You are based in Kansas and you are looking for the best local marketing agency in terms of SEO?

You just found it.

The Kansas City Marketing Agency has huge experience in SEO and their rates are highly competitive.

Get a free quote.

26. RocketHub

RocketHub is a popular provider of lifetime deals for entrepreneurs.

They invested lots of resources in putting together all these deals and finding new ones.

Explore their exclusive deals and get what you need.

27. Ampfluence

Growing social media accounts is not simple without a strong team behind you.

Such a team you will find at Ampfluence, a smart agency that uses only its human power to grow on social media, not bots or other weirdos.

Get a free quote.

28. Draftpress

Draftpress creates premium WordPress plugins that supercharge websites with all kinds of functionalities.

Check them.

29. DigitalDesign.NYC

DigitalDesign.NYC is the rare all-inclusive studio based in New York City that can handle any kind of project, no matter how difficult or large it is.

They will help you with:

• Web design
• UI/UX
• Branding
• App development
• Graphics

Get in contact with DigitalDesign.NYC and get a free quote.

30. Content Snare

If you are tired of chasing your customers for content, why don’t you use Content Snare smart platform and get back all your time?

Content Snare will automate the process for you, letting you know when customers uploaded content in the portal or answered your questions.

It is very simple to use, start a free trial and see.

31. Top Squarespace Plugins

This curated list of the best Squarespace plugins is here for you, waiting to make your website pop.

32. Get the right webflow template for your project

These pre-made Webflow templates are a starting point for web designers who need a website fast.

33. Best Web Design Companies & Web

FoxDSGN ranks the 26 best web design companies through our list of vetted web services creative agencies who have proven their ability to perform.

After years in the industry and intensive research based on a deep understanding of both front-end design and back-end development, FoxDSGN has unique insight into the processes of wordpress web design and web development.

34. Website Design Squarespace Templates

These beautifully-designed website Squarespace templates come with hundreds of customizable features. Every template is just a starting point. No coding or HTML required.

35. Word invoice templates

InvoiceBerry created 2 stunning yet free-to-use Word invoice templates that you can get right away and customize for your needs.

Get them now and use them for your projects.

36. Create a SEO-friendly blog

Embedding a blog on your website takes just a few clicks and minutes with bloghandy.

Supercharge your website with a blog so you can start creating engaging content that converts into sales.

37. Wokiee – Multipurpose Shopify Theme

Wokiee is one of a kind Shopify theme that you can use to create any kind of online store you need.

The theme is loaded with almost 100 stunning designs and it is very simple to customize.

Find out more about Wokiee.

38. Everytalent

Everytalent is an online recruitment tool that identifies the skills and competencies of

job candidates and matches them with jobs based on their assessment results.

39. Online Group Chat Platform for Websites Live Events and Q&A

RumbleTalk is an online group chat platform that you can add to your website for holding live events and Q&A sessions.

Start with the free trial to learn more about RumbleTalk.

40. Free Email Validation Service

The free email validation service from Antideo is combined with phone number validation and IP reputation check within the same API, to form a very powerful mix of data validation to confirm the authenticity of the lead or the user. Being an API, you can integrate it with any form

41. Best Mobile App Developers

There is a multitude of mobile app developers in the world with the internet littered with audacious marketing content making it very difficult to see through into reality. unRFP is a business directory that aims to solve this problem by listing vetted companies on the platform without any marketing fluff.

42. React Website Templates

WrapPixel created some of the best-selling React website themes in the industry.

Browse the website and check these themes, all of them are SEO-friendly and load extremely fast.

43. Woocommerce Wishlists

The WooCommerce Wishlist plugin is a great way to engage your audience on your website and attract them to your store by allowing them to add or track the products they want to buy. A WooCommerce Whistleblower plugin will help you engage your audience by adding products to their wishlist. Not just adding a product to a wishlist. The WooCommerce Wishlist plugin enables you to increase your sales and improve customer engagement, encouraging them to add products to their wishlist for later reference. It’s a great way for you to engage them in your store because once they’ve saved products onto their Wishlist, they’ll come back again and again to view their selections.

44. Pixpa – Portfolio Websites for Designers

Pixpa is a brilliant portfolio website builder that you can use with no experience and no skills to showcase your work, no matter what you are – web designer, web developer, photographer, videographer, agency, etc.

Try it.

45. Everytale

Everytale will help you create, promote and broadcast events of any size with just a few clicks.

Try it, it is simple to use and affordable.

46. Litho – Multipurpose Elementor WordPress Theme

Use Litho WordPress theme to create any kind of website you need.

The theme looks stunning and it is loaded with 37+ premade designs that are ready to be fully customized.

47. LogoAI

LogoAI is among the most appreciated logo generators in the world, helping tens of thousands of online entrepreneurs with awesome logos.

You should try it too.

48. Web design company Savannah

Do you need a highly professional website that is supercharged with SEO strategies and techniques that actually work?

Jordan Smith has tons of experience, helping companies from Savannah and other parts of the world.

Get a free quote.

49. Torn And Ripped Paper Pieces Designs

Trendy set of torn and ripped paper pieces to create modern and popular designs – that’s what you need for creating some contemporary and creative social media brands, music and film album covers, banners, posters, personal blogs, or any other creative projects.

The download includes 22 torn and ripped paper graphics in transparent PNG format. Go ahead and download these powerful graphics. 

50. Material Tailwind

Created by the famous team behind Creative Tim, Material Tailwind is a beautiful library of HTML and React components written in Tailwind CSS classes.

The library is open source and free to use, get it now.

51. FC United | Football, Soccer & Sports WordPress Theme + RTL 

Make your sports club recognizable by launching a stylish website. The FC United theme includes a variety of instruments that will help you to promote your business effectively. It is a crisp and stylish WordPress theme that features premade homepage designs, tons of shortcodes, and widgets for smooth website launching. It includes lots of premade pages and content modules so you won’t spend much time crafting content for your sports project. The theme is powered by the SportsPress plugin that allows you to create a professional sports website and leave the boring technical stuff behind. Another useful feature of the FC United theme is its compatibility with the Elementor page builder, which ensures smooth and effortless customization of the theme.

52. Kicker – Multipurpose Blog Magazine WordPress Theme + Gutenberg 

Kicker is the ultimate solution for authors that want to make their content visible online. Thanks to the clean and valid HTML5 and CSS3 code in the theme’s code, you should be bothered with your website’s SEO. This theme comes optimized for effective performance in Google and other popular search engines. 

The theme includes a bunch of ready-to-use content, including homepage demos and inner website pages. The Kicker theme is bundled with the Elementor Page Builder, meaning you can use premade elements and change the theme look on a drag and drop basis. Sidebars, footer, and header are also customizable – you can manage them using ThemeREX Addons plugins. 

The theme installation is easy as a pie, all you need is to activate the demo import mechanism and get the theme transferred automatically. For the best effectiveness, use social media support to push the content across various networks. 

53. Qwery – Multi-Purpose Business WordPress Theme + RTL

Qwery WordPress theme is intended to be used for the launch of a visually striking and functional website for your business, corporate, beauty, hotel, spa, sports, barbershop, or only other type of project. It’s a multi-purpose web design solution loaded with 60+ skins matching a wide range of business, personal, creative, charity, and other kinds of projects. It’s a beginner-friendly web design solution made with the Elementor page builder. Using the Elementor menu, you can access multiple ready-to-use elements for your website, including buttons, sliders, tabs, progress bars, counters, and many variations for each element. 

54. EducationalAppDevelopment.com

EducationalAppDevelopment.com is a ready-to-deploy educational mobile app development solution where you can easily upload your own courses and sell them at your own prices. Creating a course and selling it on the App Store or Google Play is one of the best ways to generate passive income from your knowledge and this eLearning development solution helps in setting this up in a quick span and also in a cost-effective way. 

This eLearning app development product is designed to provide a personalized learning experience. It has features like offline material access, online multiplayer quiz, real-time/live exams, and practice tests. Built with Flutter and MERN stack makes it robust and scalable.

55. TDEE Calculator

Use this awesome, yet free-to-use TDEE calculator (created by the famous Fitness Volt team) and find out how many calories you burn per day and what you need to do/eat to lose weight, maintain, or gain.

It is very simple to use, you will just enter a few basic info about yourself, and you will get a complete detailed report.

Try it, it is highly popular among all kinds of people.

Conclusions

And don’t forget to use a low code platform if you are looking for an affordable solution to build an online database.

1. Ubersuggest

Ubersuggest is one of the best SERP checker tools to use for effective keyword position tracking. Owned by industry pro Neil Patel, Ubersuggest delivers visual, detailed reports on any domain or keyword. The platform will conduct a top SERP page analysis, including estimated monthly visits, total backlinks, and social shares. Of course, these metrics can help you better understand volume, the competition, and seasonal trends for your targeted phrases.

Moreover, the platform allows you to conduct a thorough domain overview and generate new content ideas. If you are searching for a full-service SERP checker tool, Ubersuggest delivers all the integral features to begin tracking keyword position in 2020.

2. Advanced Web Tracking

Another popular SERP checker tool, Advanced Web Tracking tool helps make rank tracking and monitoring simple. The rank tracking tool is part of the greater marketing toolkit, allowing you to additionally conduct SEO reports and analyze competitors. The popular checker tool provides real-time rankings on demand for your desktop, mobile, and local searches. These location-based functions empower you to get in the Google local 3-Pack within top SERPs. You can monitor SERP visibility, ranking opportunities, and your SEO performance over time.

The platform delivers clear reports that highlight keyword position and ranking fluctuations in comparison to your competitors’ performance. If you are interested in a reliable solution to begin tracking keyword position, consider Advanced Web Tracking’s SERP Checker tools.

3. SERPWoo

SERPWoo is a widely used SERP checker tool to help you begin tracking keyword positions. SERPWoo provides deep SERP reports and analytics for your SEO efforts. The platform will track your domain rankings, measure the strength of your URLs, and monitor your competition. Of course, this type of data can help you increase SEO traffic, protect your brand, and find new keyword opportunities. Using these metrics, you can better understand where you rank within the search results in comparison to your competition.

Moreover, the platform lets you conduct keyword research, on-page SEO analyses, and comprehensive reporting. If you are looking for a widely used SERP checker and analysis tool, SERPWoo provides all the key features to begin tracking keyword position.

4. SERPChecker

Developed by Mangools, SERPChecker is an excellent option for monitoring keyword position and discovering unique insights. SERPChecker is part of the greater SEO toolkit created by Magnools, including SERPWatcher, SiteProfiler, KWFinder, and LinkMiner. The tool makes it simple to get local SERP data from more than 50,000 locations. Of course, these metrics can help you understand your ability to outrank your competition. Using this data, you can boost your local SEO, spy on your competitors, and detect critical SERP features.

Plus, you can leverage this information to uncover key SEO metrics and insights. With over 40 advanced SEO tracking metrics and a database of over 30 million SERPs, this checker tool is an excellent option to analyze your site’s position.

5. AccuRanker SERP Checker

AccuRanker’s SERP Checker tool is a reliable program for tracking keyword rank. AccuRanker provides you with real-time, location-based SERP data. The SERP checker tool provides detailed analytics concerning your search rankings. You can monitor rankings of specific URLs, related questions, related questions, and reviews. This incredibly useful to help you find the perfect keywords every time.

If you are searching for more in-depth competitor analytics, rank updates, and keyword analyses, consider purchasing one of AccuRanker’s affordable premium packages. As you search for the best SERP checker tools for effective keyword position tracking, be sure to familiarize yourself with the free program offered by AccuRanker.

Conclusion

There are several popular SERP checker tools to begin using for effective keyword position tracking. Growing your search engine rankings is a reliable method to drive traffic, increase your conversion rate, and establish your online presence. Using this data, you can better understand how your website is ranking, and what it will take to outrank your competitors. Consider the popular programs outlined above to learn about the best SERP checker tools for keyword position tracking.

Here are the best 50+ web tools for online businesses, including:

• Website builders
• WordPress plugins and themes
• Time-tracking software
• Software development outsourhttps://relevant.software/blog/software-development-outsourcing/,cing solutions
• Logo builders
• Brand identity creators
• Invoicing platforms
• And incredibly much more

We included everything a novice or expert entrepreneur needs to launch his online business.

For people that need a professional website designer, we included this information for you, too. One of these companies is Ramotion, and they are an agency that works with some of the biggest brands in the world.

Each tool and service is reviewed in brief so you can have an idea of how it will help you.

1. BrandCrowd Logo Maker

If you need a professional, unique, and representative logo for your brand, use BrandCrowd logo maker.

BrandCrowd has a huge library of 50,000+ designs that were created by top designers from different parts of the world. All these logos use handmade icons and not stock icons.

The quality of these logos is comparable with what agencies and private graphic designers do. Or better. But the prices start from only $45.

You don’t need to register or pay anything to look at the logos, which are pixel-perfect and look stunning.

Find the logo that you like, customize it (if needed) with your colors, fonts, and layout, and you are good to go. You will have a brilliant logo design in under 1 minute.

Give BrandCrowd logo maker a try. It is different from anything else you tried before.

2. actiTIME

To be efficient at studying or teaching, one needs to invest much effort into learning and self-development. However, it doesn’t mean that you have to overwork and exhaust yourself to see favorable results. On the contrary, to attain goals, you should work moderately and maintain a proper work-life balance. 

Task planning and organization are perfect means to achieve that and become successful. With actiTIME, a high-quality timesheet and project management tool, you can easily excel in implementing them both.

actiTIME has three essential features that you may benefit from when organizing workloads:

• Scope management lets you create different projects and tasks and monitor your progress in their completion;
• Timesheet allows for keeping a record of hours spent on diverse activities;
• Reports give a thorough overview of performance trends and statistics.

In this way, actiTIME helps you see how efficiently you use time and provides data needed to make smarter work management decisions. 

actiTIME is also highly flexible and simple to use, which makes it suitable for individuals and teams of any size alike. In addition, it’s very affordable – while large firms can buy the tool at low fixed annual costs, single users and small teams can utilize it at no charge for an unlimited time. Sign up for a free actiTIME trial and bring your productivity to the next level. 

3. Mobirise Website Builder

Looking to create a professional website in a matter of minutes, without spending more than a few bucks?

Then Mobirise is the right solution for you.

This offline website builder has the biggest library of templates included, with over 4,000 designs, and the interface is brilliantly simple.

Take it for a ride.

4. Goodie

If you are a web designer with lots of projects and you are looking for a serious web development partner that can handle any kind of project, small or huge, and which is respecting tight deadlines, you should work with Goodie.

This agency is highly popular and appreciated.

Start working with the pros today.

5. TestingBot: Cross Browser Testing and Mobile App Testing

Trusted by some of the most innovative companies in the world, like Microsoft, Grammarly, and Disney, TestingBot is a super-advanced cross-browser tester and mobile app tester.

It has over 8 years of experience in the industry, being highly popular and appreciated. It allows you to do all kinds of tests, quickly and without effort.

In the free 14-day trial you will see how it works, register now.

6. Codester

Codester is a super large marketplace where you will find:

• Website themes for all platforms
• Plugins to supercharge your websites
• App templates
• Graphics
• Scripts and codes
• And even free files

7. Web & Mobile Digital Agency – Startechup

Startechup will supercharge your business with high-quality services:

• Web development
• Mobile app development
• UI/UX Design

They can even help you develop and launch your MVP – minimum viable product, having huge experience in the industry.

Check out their Portfolio and contact them for a free consultation.

8. Taskade — Collaborative To-do List for Remote Teams

Taskade is a smart collaboration tool that can be used as a collaborative to-do list for remote teams.

Team members will manage to get more things done in less time, heavily increasing their productivity.

9. Bonsai

Top freelancers from all parts of the world use Bonsai to save lots of time and money.

These tools are interconnected and are simple to use.

For example, you can generate an invoice from contracts or proposals, and you can create an invoice from the time-tracking tool.

It is very simple and intuitive to use these tools.

10. Total Theme

Have you always wanted a single WordPress theme that contains everything you need to create a stunning website?

This is Total.

It has tons of elements and premade templates, and it is even coming packed with 3 premium plugins.

Find out more about Total.

11. Ampfluence

With new Instagram updates and features being rolled out regularly, it is difficult to get organic growth.

The implication is that you have to do more work. If you don’t have time for this, get some help from Ampfluence.

They help businesses, brands, and influencer accounts grow through organic Instagram growth. They can help you with these things:

• Instagram Growth Service
• Instagram Community Management
• Instagram Strategy Consulting
• Instagram Content Creation and Growth (full management)
• Custom Social Media Posts Design

You focus on what matters most to you while the Ampfluence team:

• Engages your target audience 
• Increases your exposure
• Amplifies your Instagram influence

Save time and money by hiring the best Instagram growth service. 

12. Ad Angles

Ad Angles is the ads management service you wish existed for small businesses seeking an affordable but high-quality team to manage their campaigns. 

If you own an e-commerce brand, sell a service, info products, or SaaS, you need the following: 

AD COPY – The best ad copy written by actual copywriters who know how to sell. 

AD IMAGES – Stunning custom-designed ad images to make your target audience click.

VIDEO ADS – Drive more sales with conversion-focused video ads. 

ADS MANAGEMENT – Unlimited fixed-price done-for-you ads management.

If you want expert copywriters, advertisers, and designers to craft ads and campaigns that get results for your brand, then contact the best ads management agency over at Ad Angles. 

13. Shopify Page Builder

Shopify Page Builder by Mailmunch is the best thing Shopify will probably get in 2021.

This builder is the smartest in the industry, the easiest to use, and the most technologically advanced.

Use it to design product pages, password pages, home pages, and collection pages.

Find out more about Shopify Page Builder by Mailmunch.

14. Unlayer

You want to create emails like the best marketers in the world?

Then you have to use Unlayer, the most advanced, yet simple to use, email builder.

Start creating engaging emails that convert effortlessly.

15. WhatFontIs – Font Identifier

You always see fonts that you like but you don’t know how to identify them?

WhatFontIs is the best tool on the market for identifying fonts, both free and paid.

Upload the picture to www.whatfontis.com and follow the 3 easy steps. In 40 seconds or less you will find out the name of the font, its price (maybe it is free), where to get it from, plus as a bonus, you will get 60+ free and paid font alternatives.

16. MVP development services – Startup Oasis

Looking to build a minimum viable product but you don’t know where to start from?

Best thing to do is to hire Startup Oasis and let them help you.

This team has huge experience developing Web and Mobile products for startups founders from all parts of the world.

Check out their MVP packages, and ask for a discovery call.

17. Podcast Booking Service

Podcast Booking Service will help you be a guest in other people’s podcasts, putting you in contact with your audience and helping you grow your SEO.

The service is highly efficient and simple to use.

18. BeTranslated

BeTranslated is a professional translation agency that translates websites into any language you need, making the texts SEO-friendly so you will get good traffic also for the new language.

They adapt perfectly to your content, website, business, needs, and budget, being highly flexible.

Get a free quote.

19. Hire Jordan Smith

If you’re in search of quality web design look no further! Hire Jordan Smith is a Tulsa web design company with many years of experience producing professional websites for businesses of all shapes and sizes all over the United States.

Whether you’re a law firm or service company hoping to attract more clients, a blogger seeking to increase your online presence, or an eCommerce store looking to increase sales, Hire Jordan Smith can work with you to create a strategically built website that will help you reach your digital goals.

Get a free quote from Hire Jordan Smith.

20. Heroic Knowledge Base Plugin

Heroic Knowledge Base plugin for WordPress will help your audience find answers to all their questions, without the need to call or email.

You don’t need to hire more people for this task.

21. CompleteSEO

Complete SEO is a popular big firm that helps companies reach insane SEO targets.

If you want to work with the best, work with Complete SEO.

22. Popular WooCommerce Themes

Astra created a super WooCommerce theme that loads fast, is SEO-friendly, and is heavily optimized for conversions.

The theme looks stunning, with a pixel-perfect design.

23. Fast Dumpster

Fast Dumpster is a professional and affordable service that you can call right away.

You start by entering your ZIP code and you’ll instantly get a quick call.

24. Angular Templates

WrapPixel offers top angular templates, UI kits, Dashboards, and much more.

Check their portfolio and pick everything you need.

Keep in mind that they offer both free and paid products.

25. XSTORE – The Most Customizable WooCommerce Theme

XSTORE is a professional theme for WooCommerce, with a massive library of 100+ shop designs that will help you transform your store into a winning one.

Take a look.

26. Web Scraping API

Abstract is a reliable and quick web scrapping API that will help you big time.

It is very simple to use, without any skills or experience needed.

Get your API now.

27. Online Portfolio Websites by Pixpa

Pixpa is the best builder if you want create a portfolio website in a matter of minutes.

The website will be SEO-friendly, quick, fully functional, pixel-perfect, and it will be optimized for sales.

28. InvoiceBerry

InvoiceBerry is a simple invoicing software used mostly by small companies and freelancers, letting them create professional invoices, track expenses and payments, manage customers, and much more.

Sign up for the free trial.

29. uCoz

If you are looking for a trusted website builder, uCoz is the platform to go for. The system boasts a rich choice of free responsive themes, blogging, and eCommerce engines along with modules to create your project layout. The service charges reasonable fees for its services to fit any budget and special requirements. 

30. Acowebs

Acowebs is a leading WooCommerce plugin developer that has been in the industry for the past 5 years. They have created many plugins, and one of their most popular plugins is the WooCommerce Checkout Field Editor. ​​With more than 8,000 active users, and a rating of 4.9 out of 5 stars, it stands out as one of the best-rated ones in the market. With more than 11 plugins and 50,000+ active users, Acowebs is a fast-growing company that strives to deliver high-quality products to its customers in order to meet their needs and exceed their expectations. 

31. Denver Web Design Services

Upqode is an awarded web design agency that will create any kind of website you need.

They do wonderful work, and they respect your budget and deadline.

32. Honey Apps

HoneyApps will help you sell more without generating more costs.

This upsell service is free to use even if it is super-advanced, the configuration taking only a few minutes.

Implement upsells for your store right now.

33. Wiremo – product review app for Shopify

With Wiremo, you can collect product reviews from every purchase. It is also used as a Q&A platform where customers can ask questions about products to find out more information before they make a purchase decision, so potential buyers get great shopping advice!

Wiremo is a new and innovative software that will change how you interact with your customers. Wiremo offers features like the ability to collect, moderate, and display user-generated product reviews.

34. AMG WEBSITE DESIGNERS

Are you looking for a top full-service web design agency that can deliver complex projects without ripping you off?

That would be AMG DESIGN, a leading web design agency based in Auckland New Zealand and servicing global clients.

They will do super work for you, and they will even overdeliver.

35. Aspire Media – Web Design Company

Aspire Media is a Dublin website design agency with customers all over the world.

They create stunning websites and smart SEO strategies that are easy to measure.

Get your free quote.

36. LogoAI

LogoAI is a popular logo builder that you can use with no experience and no effort, to create yourself a quick logo.

The results are impressive.

37. WebAsk 

Whatever type of online form you need, WebAsk is the solution. This is an advanced form/survey builder, which allows for the simple and hassle-free creation of web forms, polls, questionnaires, and other similar projects. Using the app is fast and easy – just sign up for the system, pick a template, and customize it.

38. pCloud – The Most Secure Cloud Storage

pCloud is a super cloud storage software that you can use on all devices and operating systems.

It lets you store files, access and share them effortlessly, using the clean and quick interface.

Their strategy is to offer you everything you need for a one-time payment, which is very cool.

39. Web Developers in Kansas City

Trusted by hundreds of companies from all parts of the world, Kansas City Web Design & SEO is a top firm that will help you with everything you need:

• Web design
• Web development
• Podcasting
• SEO

Get your free quote.

40. DWS

Working with one-stop agencies helps you save time and usually money.

Such an agency is DWS. They offer you all the services you need, while they work for affordable rates.

Get your free quote.

41. Landingi

Landingi is a smart landing page builder that will help you create engaging and high-converting landing pages in a matter of minutes, even if you don’t have any design skills.

The interface is brilliant and intuitive, and the premade templates look fantastic.

42. FoxMetrics

FoxMetrics is a professional web analytics platform that will help you see the results of your marketing efforts.

The interface is very simple to use and the presented information is clear.

Sign up for a free demo.

43. Argon – Low Code Builder

Use Argon – Low Code Builder to create gorgeous web pages for your business.

Use the included templates and the drag-and-drop builder to create beautiful designs.

44. WordPressToWix.PRO

WordPressToWix.PRO stands out from the crowd due to its professional approach to the process of website migration. They assign a personal manager and establish an individual approach to each client to come up with the most effective transfer strategy. A team of experts ensures a smooth website migration process, taking care of all the assets.  

45. Cloe Brooks

The Cloe Brooks WordPress theme features everything needed for a quick start of a psychology hospital, hypnotherapist, psychiatrist, and other niche-specific websites. It is a responsive and cross-browser compatible WordPress theme that also meets the latest GDPR demands. A fully customizable design of the theme is enhanced with a bunch of handy features. There are custom shortcodes and forms pre-loaded in the theme’s download pack. The theme color editor lets you update your site’s pages with branded colors. 

46. Reprizo

The Reprizo WordPress WooCommerce theme comes loaded with everything needed to start a catching and usable web store quickly. It’s the ultimate choice for an online jewelry store, watch store, watch or jewelry repair shop, custom jewelry services, and other kinds of topic-specific websites. The theme is built with the user in mind. It features a clean and dynamic layout that makes it easy for your customers to look for the needed content. A fully responsive layout of the theme seamlessly adjusts to all screen types. Whenever you need to modify the theme’s layout structure, Elementor page builder will just come in handy. 

47. Hallelujah

Grab Hallelujah WordPress theme as an all-inclusive package of designs and functional elements needed to launch religious websites. It’s a fully-fledged solution matching the needs of Christian, charity, volunteering, believer community, God leadership academy, and other kinds of non-profit organizations. Building a website out-of-the-box is made easier with the help of 4 ready-made homepage demo styles. The theme is also fully compatible with the Elementor page builder. The Hallelujah theme includes the Events Calendar and Give Donation plugins, which are especially useful for launching religious sites. 

48. RumbleTalk

RumbleTalk is the best group chat that you can add to your website, engaging your audience and growing conversions.

49. Shopping Bag PSD Mockups

Looking for superb shopping bag PSD mockups but you don’t want to spend too much?

GraphicsFuel will help you with the most beautiful mockups.

50. uCalc

uCalc is a universal builder of online forms and calculators that comes with a list of ready-made themes and a convenient visual editor. This provides an opportunity to create your online calculator in a few minutes without any coding knowledge and web design expertise. As a result, your website SEO performance and popularity will increase.

51. SiteBuilders.PRO

SiteBuilders.Pro is a trusted full-cycle website migration service, which sees its mission in helping clients move their projects between popular platforms, including website builders and CMS. All the websites maintain their content, design, and SEO positions upon the completion of the transfer procedure completed by the industry pros. 

Conclusions

If you have a strong budget, the easiest way is to hire a dedicated team and let the experts do their magic for you.

But keep in mind that it will take time.

If you want to quickly launch your online business or you just don’t have the money to hire an agency, you should use these web tools from above.

Many brick-and-mortar businesses have already begun the digital transformation process to remain competitive and expand into new markets. Even if you have already begun the process, there are several critical steps to accelerate and improve your online operations. When properly performed, digital transformation is not about technology. Instead, it is directly related to your management ability, staff morale, and team productivity. Read on to learn how to streamline your business’s digital transformation during the global pandemic.

Listen To Your Employees

The first step to streamline your digital transformation is to constantly listen to your employees. Your staff is a core asset to the daily success of your business. As you prepare to digitize many of your essential operations, you need to prioritize the satisfaction, morale, and productivity of your team. Listening to your staff is essential for addressing the challenges of remote working arrangements. It is essential to provide your employees with sufficient tools, technology, and resources to succeed in the workplace. With more employees working remotely during the global pandemic, take the time to listen to your employees even more than usual. Identify ways that you can improve their productivity at home, engage staff members, and provide tangible benefits.

Integrate Time Tracking Solutions

To streamline your digital transformation amidst COVID-19, you need to integrate powerful scheduling systems. As more teams transition to working from home, building weekly schedules, managing breaks, and monitoring time-off requests has become incredibly complex. Digital time tracking solutions help you schedule your entire team in minutes. With Deputy’s scheduling system, you can build employee timesheets in minutes, share them instantly with your team, and ensure that you are never short-staffed. When properly integrated, these tools help you control costs with real-time data on wages, sales, and hours. Simultaneously, advanced resources deliver auto-scheduling options to help you build Artificial Intelligence optimized timesheets with a single click.

Grow Your Digital Audience

As you prepare to move your business’s operations online, you need to strategically grow your digital audience. Growing your digital audience is essential for doing business in the next normal. Even if your business already has a loyal, local following, you need to consistently look for ways to expand and grow your digital followers. Transitioning into the digital realm, you can service clients from all across the globe. Deploy proven social media, digital, and content marketing strategies in order to effectively grow your business overall exposure. Preparing high-quality articles, social media posts, blog content, audio, and videos, you can significantly improve your customer awareness, recognition, and following.

Start Selling Online

Once you have established your digital presence, you need to start selling online to remain competitive amidst COVID-19. If your business provides products that you are able to sell, market, package, and distribute online, it is essential to begin looking for ways to start selling them digitally. The global pandemic has caused online eCommerce sales to surge in recent periods. One of the most common methods is to start with a website. Set up a simple online store to market your company’s products or services. If you already own a popular website, install reliable eCommerce plugins and checkout buttons to inform your digital users of your newly added store features. Then, you can begin selling your products on as many channels as possible.

Improve Your Digital Customer Support

To streamline your business’s digital transformation amidst the Coronavirus pandemic, you need to strategically improve your customer service. Strong customer service interactions are essential to keep your shoppers coming back. As you move online, prepare your staff for questions regarding conversion rates, international sales, and shipping options. At the same time, your team should remain well versed in pricing, product specifications, returns, defects, and damages. Often times, your customer service representatives can be your best brand ambassadors. Without a strong, helpful customer service department, you risk receiving negative reviews, reduced sales, and harmful word of mouth advertising.

There are several strategic steps to streamline your company’s digital transformation during the global pandemic. The first step to streamline your digital transformation is to constantly listen to your employees. In addition, you need to integrate powerful scheduling systems. At the same time, you need to strategically grow your digital audience. Moreover, you need to start selling online to remain competitive amidst COVID-19. Furthermore, you need to strategically improve your customer support. The above points will help you streamline your business’s digital transformation during the global pandemic.

1. Utilize AdExtensions

When people are deciding what to click on, the information they are presented with is incredibly important. Utilizing all of the ad extensions available helps to make your ad more relevant and thus can increase CTR. There are many different types of ad-extensions you can utilize, but below I am going to list a few for your consideration: 

1. Sitelinks. Sitelinks extensions literally lets you add additional links to your site. There are a lot of different ways you can use this, but adding links to relevant subpages that might catch your target population’s attention is most-ideal.

2. Call Extensions. Allow people to get in touch with your right away with call extensions. IF your business is primarily brick and mortar or if there are a lot of questions that need to be directed to your staff directly, this particular extension could be a good fit for you. 

3. Call OUT Extensions. Call out extensions can be used to offer some description of the products or services you offer, as much as you can fit in 25 characters or less. That said, concise and direct copy can really do a lot to call attention to your ad over others. You can show up to four callout extensions per ad, and Google can program these to automate depending on the user type! Pretty cool! This means that you can be more directly targeting your customers with every appearance of your ad. 

I would suggest utilizing all that AdWords extensions has to offer. This list only shows three of them, so doing a little extra looking into AdWords extensions will help you determine what is best for your ads and how you can maximize the real estate you have on Google’s home page. 

2. Write Better Ads 

This is a really critical component in getting a higher click through rate on your ads. Writing better ads that can capture your audiences’ attention are key to getting people to look at your ad over others. One way to do this is to really think about the perspective of your customers—what are they most interested in learning about businesses in your industry when they are shopping around?  Make sure these features are highlighted so you can easily be identified as the most important ad to click on. Another way you can get creative and relevant ideas is to look at your competitors ads and get a sense of what works well. 

3. Use the URLs as Copy 

Google AdWords allows you to place URLs in your ad copy in order to link to specific pages on your site (note: these do NOT need to be the actual URLs of those pages). That said, you really want to use these to your advantage and treat these URLs and an additional opportunity for relevant keywords and ad copy. 

4. Get Creative and Think Outside the Box 

Acquiso gives some good tips, such as suggesting using symbols in order to create extra attention and make your ad more noticeable. While I do like the idea of using symbols to be unique and capture attention, I actually like the theory behind it even more. Anything you can do to draw searching eyes to your ad and make your ad stand out id going to help increase your CTR. 

5. Always Use Keywords and Segment Your Ads 

Keywords that are the most relevant to your business should absolutely be a part of your ad copy. These keywords are going to be the most relevant parts of text to notice for your audience—it is what they are looking to see and the way they confirm the relevancy of your site for what they are looking for. 

Along the same vein, you need to be segmenting your ads. One of the biggest mistakes that is made with AdWords is that one ad is meant to serve several audiences, several products, several services, and ultimately several searches. Grouping ads for targeted searches and keywords will drastically help your CTR and make sure that only the most relevant leads are getting through to your site (which will also help with increasing conversions). 

The Takeaway 

There are many things you can do to help improve your AdWords CTR. Start by utilizing ad extensions and writing effective copy. By thinking outside the box you can make sure that your ad is the one that stands out among the rest (this can be as simple as adding a relevant symbol or being catchy with your copy). Further, by utilizing the most relevant keywords and segmenting your ads for different target groups and searches, you will enhance the quality and quantity of people who want to click on your ads. CTR has a direct correlation with conversion in most situations, so making improving your CTR an AdWords goal will certainly help boost sales and visibility. 

Amanda DiSilvestro is the Editor in chief for Plan, Write, GO. She has been writing about all-things digital marketing, both as a ghost writer, guest writer, and blog manager, for over 10 years. Check out her blogging services to learn more!

To handle time management issues better, it’s important to get acquainted with the specific challenges facing remote team time management. The coronavirus pandemic is forcing many companies to resort to telework. It’s important to know how to resolve essential issues such as time management to make sure that the switch to a new work arrangement does not result in inefficiencies and other problems.

Different time zones

Time zones affect the operation of remote teams. It’s difficult to change work and rest schedules, especially for older adult workers. Significant time zone differences require adjustments on the part of the employee, the employer, or both.

Almost all workers are willing to adjust their routines, but doing so tends to result in reduced productivity. Not many can adapt their body clocks easily to changing schedules. Also, there’s the risk of suffering from adverse health consequences.

“The arguments in favour of introducing shift work clearly depend on productivity and safety being maintained at an acceptable level. However, the evidence reviewed in this paper clearly indicates that both productivity and safety may be compromised at night,” write Simon Folkard and Philip Tucker in an in-depth review for the journal Occupational Medicine.

“Safety declines over successive night shifts, with increasing hours on duty and between successive rest breaks. The only known way to minimize these problems is to improve shift systems with respect to these factors,” the researchers add.

To make telecommuting work for employees in different time zones, shifting is necessary. However, it is recommended that employees are not given successive night shifts too often. Age and health conditions should be considered. The length of night shifts should also be reduced. Flexibility is encouraged to strike a balance between employee health and productivity.

Ineffective management tools 

Even the best remote team managers would have a hard time handling schedule and task management without the proper tools. Dealing with teleworkers who work at the same time may be relatively easy, but working with employees from different time zones can be challenging when done manually or using traditional systems.

There’s a need for solutions that simplify the way employee shifting is managed. Especially during emergencies, it’s essential to have the flexibility to reassign and reschedule to make up for the unexpected increases in deliverables or emergencies that lead to employee absences.

It also helps to have software with an automated system for optimizing schedules and the hiring of employees in relation to demand. Operations data can be analyzed to optimize hires, schedules, and assignments.

The global workforce is changing, with relation to the so-called “gig” economy. It involves instant gratification, where clients or customers get whatever they want, whenever they want, wherever they want it. 

Difficulties in work-from-home setups

The State of Remote Work 2020 report cites the following as the top struggles of remote workers: difficulties in collaboration and communication, loneliness, the inability to unplug, and distractions at home. The lack of motivation also factors in. These can prevent employees from working at their best and worsen the time management problem that is common among teleworkers.

Poor communication and collaboration can be demotivating to many competent workers. Loneliness can lead to procrastination and the lack of drive to work. The inability to unplug can mess with schedules and result in unwanted effects that prevent employees from following their set timelines. More importantly, distractions in the place of work (at home or at some cafe) can drive productivity down and negatively impact schedules.

Also worth noting is the inability of many remote employees to collaborate in a remote setting. A company can do many things to make the telework setup less disobliging, but it would be difficult to achieve the desired outcomes if the employees themselves refuse to cooperate. It’s easy to come up with excuses when your supervisor can’t be physically present to check on you. Technical difficulties can also get in the way, and the remote worker may not have the willingness to address the problem.

In search for better remote work management

Many tend to believe that managers have already grown adept at the management of remote teams. Asia, for instance, is home to many business process outsourcing companies that serve clients on the other side of the world. The region is also dotted by multinational companies that operate branches or offices in many countries. However, there are still those who find it difficult to hurdle the time management challenge.

That’s why it’s important to come up with suitable solutions for the potential issues brought about by different time zones, compliance requirements, the use of inadequate time management tools, and the inherent resistance of some workers to collaborate.

Featured image: Unsplash

The lockdowns and quarantines implemented worldwide to address the pandemic shouldn’t be an excuse to be unproductive. The stay-at-home orders are not meant to make everyone adopt eat-sleep-awake-repeat routines. There are many things you can do to be productive.

The pandemic is a severe problem that affects not only people’s health but also economies on a larger scale. It is expected to send the global economy into a recession. In the Southeast Asian region, the outlook is similarly bleak. Disruptions in the supply chains and the drastic reduction in market demand have adverse implications for ASEAN economies — even those that rely on overseas remittances.

Economic difficulties are impending (or already ongoing), so it’s not time to use the lockdowns as opportunities to do nothing but rest or relax. Things will not return to normal even after the lockdown orders are lifted. The economies of the world will struggle to recover, so it’s only logical to explore ways to prepare for the hard times ahead.

1. Optimize your workflow for telecommuting

Arguably the most important thing to consider in the midst of forced home quarantines is how to make money. Thankfully, with the help of technology, it’s possible to find income generation opportunities online.

Many companies are already adopting telecommuting arrangements for them to continue operating. Unfortunately, not all jobs are compatible with a remote work setup. Also, some of those who have been telecommuting in the past are forced to take a leave because their employers may be unable to operate regularly with all the disruptions caused by the pandemic. As such, they have to look for other ways to earn a living.

The good news is that there are still job opportunities for those who want to work online. Many are in the IT field, particularly those involving responsibilities in keeping online activities running, from customer/technical support to network administrators and cybersecurity specialists. There are also jobs for writers, editors, graphic designers, web developers, transcriptionists, app developers, as well as digital artists.

It’s difficult to project how long online jobs will remain viable. Given the domino effect of disruptions in the global economy, companies that hire people online may soon feel the pinch of falling economic activities and stop hiring online freelancers. However, for as long as there are online jobs available, the sensible thing to do is to work in order to accumulate enough resources to use when the hard times come knocking.

2. Adopt new tools that improve your workflow

In connection to doing remote work, it also helps to spend some time getting acquainted with new applications that can help you become more efficient.

Most productivity platforms are now accessible on both web and mobile apps, and these include solutions for managing documents, social media marketing, presentations, design, and more. It’s a matter of finding the ones that suit your needs.

More than the use of productivity solutions, however, you will also need to make adjustments to your workflow, in order to really focus on getting things done. Working from home can come with some distractions, like your children, pets, significant other, or other household activities. It cannot be denied that you will need to give them attention, too. What’s important is finding the right balance in doing so.

There are some techniques that help improve productivity, such as the pomodoro method, which forces you to complete tasks within 45-minute periods. There are also the agile, scrum-based methods, which require you to focus only on incremental accomplishments, thus ensuring achievable goals on a daily basis.

3. Plan for what’s to come

The new coronavirus will set a ripple effect of economic destruction worldwide, and Southeast Asia is unlikely to be spared. It’s not a time for devil-may-care attitude. It’s advisable to come up with courses of action in case things turn for the worse.

Contemplate on your options if the community quarantines are extended. Look for alternative sources of food and supplies. Don’t rely too much on what your government can supply especially if you are one of those who have other means to survive. It’s preferable to expect no help than to be frustrated and not have any plan on what to do next.

Communicate with your peers or colleagues and discuss your options if the virus endangers your job or means of livelihood. It’s always better to work with others than to try weathering the crisis on your own. You may want to get an insurance plan. Health or life insurance can give you peace of mind as you face uncertainties.

4. Exercise your body and uplift your spirit

Another important way of becoming productive in the midst of a pandemic is by making sure that your body is in good condition. People with poor immune systems, the elderly, and those with preexisting conditions are the ones most severely affected by COVID-19. Don’t “nurture” a risk factor by eating too much and not engaging in physical activities.

Adopt a regular exercise routine. It does not have to be a gym-like kind of exercise. What’s important is to move your body, burn the calories you consume, and sweat out the toxins that accumulate in your system. Cleaning the house or your lawn can be a form of exercise.

Moreover, don’t let the gloomy situation bring your spirits down. You can become more prone to belonging in the unfortunate 20% (80% mild cases, 20% severe/critical cases) if you let the pessimism and negativity prevail.

Don’t make it a habit to track the number of people who get infected and die. Avoid conspiracy videos and articles. It’s necessary to get updated with what is happening, but don’t overdo it to the point of getting panic or anxiety attacks. Enjoy inspiring movies or series. Read an uplifting book or something that imparts new knowledge to you. Interact with friends on social media or video conferencing.

5. Support the community

Lastly, you can become highly productive by helping those who are working in the frontlines. Give a neighbor doctor or nurse a ride, or lend them your vehicle. If you have extra resources, cook some food for them. Inspire them with a “thank you” or a smile. Most importantly, stay at home as instructed so you don’t become another patient for them to deal with.

You can also be a source of support by spreading accurate information and sharing inspiring stories. Help in addressing the proliferation of false news that fuel public anxiety. Always try to be part of the solution, not another problem.

The pandemic is a serious crisis, but it does not have to be an absolute nightmare. Think of it as a test to become more enduring as you focus on becoming productive. Anticipate the difficulties that will come, but don’t let them reduce you into a personification of paranoia. There are things you can do for yourself and for others even while you are under community quarantine.

Image credit: Unsplash

There are many topics covered: WordPress support, website builders, WordPress themes and plugins, logo generators, web development services, the best font finder, and much more.

1. Creative Tim

Creative Tim is producing top-quality, free and paid, UI Kits, themes, and dashboards built on top of Bootstrap, Vue.js, React, Angular, Node.js and Laravel.

All their products are pixel-perfect and are over engineered, you will be amazed each second when using Creative Tim items.

For each technology, they offer big bundles with super discounts, check them.

2. LogoAI.com

LogoAI is a super Ai-powered logo maker that will help you get a gorgeous and creative logo in seconds, without requesting you any design skills or experience.

The process is straightforward, fast and enjoyable.

LogoAi is offering a 30% OFF on all logo design packages when you enter code: 30OFFSPECIAL at checkout.

3. UPQODE Web Design Agency

To create super WordPress websites, you have to work with the very best in the field. UPQODE is an award-winning web design agency focused in WordPress, present in 11 cities from all over the world. Since 2014, they worked with all kinds of customers, being trusted by both small and huge companies.

UPQODE is always delivering more than expected, going the extra mile. Get in touch with these friendly experts.

4. Total Theme

Total is a superb WordPress theme that will help you create a gorgeous and engaging website in no time. And I mean it. You have included everything you need and the theme is super simple to use and fully customize.

The 40 pre-made demos can be installed with 1-click and your website will look exactly as in the demo. You have in the package 4 premium plugins: Visual Page Composer, Templatera, Slider Revolution, LayerSlider. And much more.

Check Total, it is a totally different WordPress theme than everything you saw.

5. Codester

If you are a web designer, web developer, entrepreneur, or a freelancer, you need lots of things: website themes, plugins, app templates, and much more. You will find all of this on Codester.

Browse the website and pick everything you need.

6. Dr. Link Check

The simplest solution to clean your website from broken links is to use Dr. Link Check.

With a hit of a button, the powerful software will scan your website for bad links and provide you a detailed report.

Repair the bad links and make your website healthy.

7. Design invoice template

With Bonsai, the most popular and smart invoicing software for freelancers and agencies, you can make your own web design invoice template, you can automate invoices, accept global payments, and get paid faster.

Start for free.

8. FunctionFox

FunctionFox is a smart, professional, and simple to use timesheets and product management software, used by tens of thousands of remote teams and companies.

Use it to handle multiple jobs, assign tasks, create to-do lists, and manage resources, including remote workers. It is a simple solution to quickly boost your productivity and profitability.

Get your free demo today at https://www.functionfox.com/mekanism.

9. Mobirise

Mobirise is the most complete offline website builder that you can use to create superb websites, similar in quality with what expert designers do.

Give it a try right now.

10. Affordable design to code web development service

Graphic designers need a reliable web development, say hello to Goodie.

These experts are always going the extra mile to help you, being there for you.

Discuss with them right now.

11. airfocus

Creating outstanding products is not so hard if you have the right team and the right tool at your disposal. airfocus is super smart and easy to use. It prioritizes road map software that supports collaboration.

On their website, you will find the best glossary of product management and business terms in the world. Here is the link.

Register for the free trial, no credit card required. See airfocus in action.

12. Landing pages

MailMunch is a drag-and-drop landing page builder that comes loaded with tons of beautiful pre-built landing page templates, and with a zero-code WYSIWYG form-building. Create any layout you need in minutes, without having any design skills or experience.

This platform will help you create unlimited landing pages and squeeze pages, and increase conversions by up to 400%.

Use MailMunch, this is the tool that pros use.

13. Email template builder

Unlayer is the most popular embeddable email editor and page builder for SaaS that will let your website visitors create superb and engaging landing pages and emails.

They don’t need to have design skills or any experience at all. The powerful software is loaded with tons of templates, a drag-and-drop builder, and a friendly interface that will guide them each moment.

See how it works.

14. XStore – The King-Size WooCommerce Theme

Loaded with several plugins and over 90 store designs, XStore is the ultimate package that you can get to create awesome stores. Make your store stand out of the crowd, you have everything you need included.

The package is worth over $300 and it is sold for only $59

Get XStore now.

15. Zentoshop

Why use lots of web tools and services for your store if you can use a single tool named Zento? This is by far the most advanced eCommerce solution that will disrupt the online stores industry.

Check it.

16. Ouch Vector Library

Ouch Vectors is a diverse library of free vector illustrations in over 20 design styles. It helps to overcome the problem of the boring content for creators who can’t draw or teams without illustrators. The trendy vectors cover typical UX screens, notifications, and messages. Also, they work effectively as graphics for landing pages, emails, newsletters, and blog articles.

17. Content Snare

Why spend hours each week to collect content and files from your clients when you can use a tool that will automatically do that for you, helping you get back your time.

Content Snare is simple to configure, putting on autopilot the collection of content and files from customers. It will do the hard work in your place.

Start a free trial to see Content Snare in action. It is efficient and simple to use.

18. Quanzo

By means of the Quanzo WordPress theme, you can build a versatile online portfolio page that would represent you as a true expert in your field. The theme is perfectly suited to be used for online portfolios of web designers, creative writers, artists, etc. It features pre-designed homepages and inner pages that are intended to be used for multiple occasions. It is ready to be imported to your site with a click. The modification of the ready-made pages is also made quick and easy by means of the Elementor page builder. Using the Quanzo WordPress theme, you may feel free to establish an online community of your fans by means of the full social media integration and the availability of working contact forms. 

19. HelpJet

Here is the solution to increase sales without hiring more support staff.

Use HelpJet, the most popular knowledge base software to automate your customers’ support.

Help your customers find with ease answer to their questions, and they will stop calling you in. You can also use HelpJet as a presales knowledge base to make things more clear for the products or services you sell.

20. 8b

8b is the simplest website builder on the market, being a piece of cake to use it.

Now, everybody can create engaging websites, even if they have 0 design skills and experience.

Give it a try, 8b is outstanding.

21. Impacto Patronus

If you are thinking about launching a COVID-19 website, then Impacto Patronus WordPress theme should be perfectly suited for this purpose. This is a multi-functional web design that includes 8 skins apt for different niche topics. The theme is perfectly suited to be used for crowdfunding purposes due to its compatibility with the Give Donation plugin. The theme features advanced customization options along with the drag-and-drop Elementor page builder, which makes it possible to edit the design without extra help.

22. Topper

If you are looking for a Gutenberg-ready WordPress theme to launch a blog or media-related web resource, then you will enjoy working with Topper. This is a versatile web solution suited to be used for multiple niche-specific blogs. It’s Gutenberg-ready and fully compatible with Elementor. The theme will also work flawlessly with all the major WordPress plugins and extensions, both free and premium. It lets you update the front page of your site by means of ready-made layout styles that are available in the download pack. 

23. Superbwebsitebuilders.com

For all those web designers searching for a quality web building tool, SuperbWebsiteBuilders.com has much to offer. There are useful website builder reviews featuring the major highlights and implications of the services here. This is also the best destination for users, who intend to compare the systems they are interested in to detect the one that is the best match for their commercial/non-commercial projects. 

24. Graphic Springs

The GraphicSprings Logo Maker is a must-use tool for every new entrepreneur. It allows you to create beautiful logos in a matter of minutes and gives you all your branding material to go along with the new design. Prices start at $19.99 but the tool is completely free to try.

25. Slogan generator Logaster

Logaster is a free slogan generator that is super simple to use, efficient and fast.

You start by writing down your company name, then you select the industry you are in, and hit the generate a slogan button. You will get tens of slogans that you can use for your business.

Give it a try.

26. Opinion Stage Quizzes & Surveys

It is simple to create stunning and high-converting surveys and quizzes if you use the right tool. Both newbies and experts use with huge success Opinion stage quiz maker.

The platform is loaded with beautiful templates, with a drag-and-drop builder, and tons of features and customization options. You can create with ease any layout in minutes.

Register for the free plan.

27. Ukit.com

Do you produce DIY products and want to sell them, or sell your services as a specialist? For this, you need a website. And with uKit website builder, you can create one by yourself. And not only create, but also maintain — it allows you to easily alter SEO settings, create product cards featuring your goods and connect a custom domain — all within one platform.

28. Invoice software

If you are a small business and you are looking for a smart and simple-to-use invoicing software, InvoiceBerry is the right software for you.

Register for the free trial and see how it works, no credit card required.

29. stepFORM – Quiz Builder for Your Website

stepFORM is a fresh all-in-one service for building forms, quizzes, and different surveys. No programming skills needed. Create the covetable form in the drag’n’drop editor, connect PayPal or Wallet One, enable Google Analytics, integrate the form with SendPulse, configure CSS properties, add custom code. Free customer support is guaranteed. Explore all the stepFORM options and let them work for you!

30. Pixpa

Pixpa will help you create an all-in-one website: a store, blog, and client gallery.

It is loaded with lots of beautiful templates, with gorgeous and pixel perfect elements, and friendly drag-and-drop builder that you can use to create any layout you need.

Sign up for free.

31. uLanding

uLanding is a full-fledged service for building a one-page website with no coding background. It comes with a wieldy drag’n’drop editor and elements to craft a page. You can also benefit from many features such as A/B testing, SEO optimization options, CRM, integration with other services, etc. The platform is responsive to PC and mobile. Start with a free trial to discover all features.

32. Fotor

Fotor is the most popular all-in-one visual content solution that you can use to create engaging and high-converting images for your website and for your social media channels.

It is used by tens of thousands of marketers, graphic designers, freelancers, and entrepreneurs.

You should try it too.

33. WordPressToWix.PRO – WordPress Converting Services

WordPressToWix.PRO deals with professional migration of websites created with WordPress to Wix. The service offers the all-in-one automated conversion process, paying special attention to details. Qualified developers recreate the design of the initial project, transferring all the content to the new project. They also check the performance of the ready-made website and supervise its further work to guarantee a high customer satisfaction rate.  

34. WrapPixel

On WrapPixel, you will find awesome UI kits, admin templates, dashboard themes, and big bundles heavily discounted.

Browse it and pick what you need, all the products are outstanding.

35. Moderated group chat for live Q&A and Web Events

RumbleTalk is a brilliant solution that will add in 2 minutes or less, a moderated group chat on your website, for live Q&A and web events.

Register for free.

36. WhatFontIs – The Best font finder

WhatFontIs – the best font finder – will help you identify any font from any picture.

Upload the font picture to WhatFontIs, crop it if needed, write the font characters, and right after, the powerful Ai software will tell you the following:

• The font name
• Its price
• Where to get it from
• You will get over 60 free and paid font alternatives

Use WhatFontIs – it is free and efficient.

Conclusions

You should use as many web solutions as you can because of the following reasons:

• You will save tons of time – Let 24x7WPSupport handle your WordPress website.
• You will have better fonts – WhatFontIs will identify for free any fonts (free or paid) from any pictures.
• You will have better logos – LogoAI will help you get a super logo in no time.

These are only 3 examples, there are many others.

Take your time to test these solutions.

• Keeping WordPress updated – With the latest version of WordPress, a lot of improvements can be witnessed in the context of security. Settlement of susceptibilities and glitches take place every time a recent version emerges. Updating WP every now and then is one of the foremost WordPress security tips and tricks to follow as WP instantly secures the login with a new version on finding any bugs. The dashboard will notify the user about new updates.

• SSL encrypted data – Worried about plugin WordPress security? The easiest way to ensure utmost security is employment of SSL certificates that can protect the admin panel in the best way ever. Hackers will be unable to spoof information or breach connection as SSL guarantees data relocation between servers & user browsers in a safe manner. Pledge on attaining WordPress security as you get hold of a SSL certificate for the website. You can purchase from third-party enterprises and then you can check whether the assistance of a hosting company is required or not.
• Restricting login attempts – Many times, online website owners are responsible for creating scenarios that construct WordPress security issues. This CMS platform permits online merchants and his team to log in their accounts in an unlimited manner for fulfilling requisites of WordPress Web Development. This makes websites exposed to more attacks. Hackers can try to hack websites by trying various combinations. However, if unsuccessful login attempts are limited, hacking can be prevented to a large extent.
• User consent & well-built password – If you are thinking about how to make your website safe, you need to begin by securing your website with a complicated password. This is the best WordPress security you can ever follow. This will not be only for the area of WP admin, but hosting & database accounts, FTP accounts will also necessitate a custom mail address which will be using the domain name. It is best to not give anybody access to the WP admin account if not it is extremely necessary.

• Update plugins & theme – A very simple WordPress security tip to follow is installation of the present plugins and themes on the website. With this, all kinds of vulnerabilities & security breaches can be avoided. WP plugins protect and manage all the features that a user might require. Also it is important to ensure that the plugins and themes are compatible with the current WP version.
• Antivirus is important – The objective of an antivirus software is to extend itself wide & far till it’s possible. Workstations can be several and these are utilized by WordPress administration. WordPress users must install a very effective & updated antivirus. With this, the website will stay safe from any kind of virus infections. Ensure WordPress development security at its best with this tip.
• Carrying out website back-ups – Stressing on WordPress Customization is a highly vital WordPress security guide that you must follow. Backing up files is very important. It is true that it is an exhausting procedure but the focus should not be on that but on how to prevent websites from getting hacked. The backups can be performed automatically due to much-advanced technology. Backup your website in cloud storage and can also be planned in advance.

• Do not allow file editing – When going through too many WordPress security issues, check whether the file editing option is activated or not. If you are having admin access to the WP dashboard, you will also have the authority of editing files which is a prominent section of WP installation. This will incorporate themes as well as plugins. Nobody can modify any file if you disallow the file editing feature. Attach define (‘DISALLOW_FILE_EDIT’, true); to wp-config.php file & your work will be done.
• Lock down URL path – There will be URL paths lockdown with the utilization of a web app firewall. You can set up numerous rules that certify the IP addresses that can have access to the WP login URL. Usually, these must be utilized on all websites as these depend on attaining the website’s back-ends. Follow such simple yet powerful hacks of WordPress & you will never be in trouble.
• File permissions need to be correct – The permission linked with the folder & file is set by WordPress & PHP. It will offer you complete security and this process is included in WP development services. Some of the kinds of agreements are writable files, readable ones and directories & widely writable files. Web servers must be fed with writable files for WP to function correctly. The data and folder must contain 644 & 755 permissions respectively.

Conclusion

Make sure to follow all these WordPress security tricks and tips and never let hackers get near your website. Once hacked or infected with viruses, you might need to encounter various challenges. Pursue these simple methods that do not require much effort. WordPress security must be offered utmost significance. Get in touch with our WP experts to learn about tips and how to apply those in detail. Safeguard your website like never before.

About the author:

Manan Ghadawala is the founder of 21Twelve Interactive which is one of the best mobile app development company in India and the USA. He is an idealistic leader with a lively management style and thrives raising the company’s growth with his talents. He is an astounding business professional with astonishing knowledge and applies artful tactics to reach those imaginary skies for his clients. His company is also recognized by the Top Mobile App Development Companies. Follow him on Twitter | Facebook | LinkedIn

And if there’s one field he’s known best for, it’s SEO.

Search engine optimization is a hard game to master, too. Google is constantly changing and that means what works changes just as fast.

That’s why we set out to review Neil Patel’s SEO for determining how he crushes the SERPs. This study primarily used two tools–SEMrush and Ubersuggest–so we could reference multiple sources of data. It also helped us discover the strong points of each tool for future use.

Here are some of the main findings we discovered along with how you can use them yourself.

Bounce rate 

The bounce rate of a website is calculated based on the number of users who visit without navigating to another page. It’s important to optimize for both SEO and the user experience of a website.

Neil Patel’s website has a bounce rate of 49.27% according to SEMrush, for instance.

That means slightly more than half of the users who visit his website read other content he’s published. While every industry niche and industry has different bounce rate averages, his is extremely good for a blog.

But, how did he achieve such a great number? We believe the first is through proper internal linking as you can see with the orange hyperlinks in one of his blog posts here: 

Neil makes sure to link to other useful and relevant blog posts which keeps users on his website for longer and lowers his bounce rate. While Ubersuggest is constantly being updated with new features, it doesn’t analyze the bounce rate of a website at this time. This is SEMrush’s strength.

That brings us to our next point.

Average time spent on page

How long users spend on your website is a signal to Google of the usability and relevance of its content. According to SEMrush, Neil Patel has an impressive average time of 9 minutes and 32 seconds.

One of the ways Neil Patel is able to achieve this is through long-form content. His articles range from 1,500-3,000 words on average, for example.

Long-form content keeps users on the website for longer than shorter content that is only a few hundred words. Additionally, Neil makes his content very practical with step-by-step instructions and use-cases for tools.

This keeps users on the website for longer as they will follow the steps Neil demonstrates. 

Lastly, Neil uses a very unique tone of voice. His casual, friendly, yet authoritative style of writing may be one of the reasons for the high average time spent on page. This makes his content appealing to a larger audience while being easier and more entertaining to consume.

Neil Patel’s SEO timeline

If you perform SEO, you’ve probably asked yourself “How long is this going to take to have an ROI?” That’s why we performed a review of Neil Patel’s organic history.

As you can see with SEMrush’s traffic trend chart, the Neil Patel digital marketing blog started in approximately 2012:

He began publishing content on a regular basis in 2015 as a way to grow his business. It steadily increased along with two big jumps in 2017 and 2018 where it gradually continues to rise since.

Overall, his SEO strategy took approximately two to three years to begin hitting a critical mass. 

Ubersuggest displayed similar information, claiming that Neil’s blog received 2.4 million organic monthly visitors over the last 12 months.

Overall, the two tools helped us conclude an average time for SEO to pay off, but SEMrush offered a longer search history. 

The best traffic sources based on Neil’s web analytics

Does Neil Patel receive all of his traffic from search engines? We decided to find out first-hand.

SEMrush’s traffic source review shows that 49.90% of his traffic is generated from organic search.

This is followed by direct traffic at 42.23%, referral at 7.08%, and social media at 0.79%. Keep in mind that direct traffic is typically when a user enters the URL of a website directly in their browser. 

While Ubersuggest only focuses on search metrics, we did find that the content which receives the most social shares:

This information leads us to the hypothesis that Facebook and Pinterest may be two of the most effective channels Neil Patel uses to drive social traffic. Nonetheless, organic search remains his largest traffic source.

International search term ranking

Neil Patel is always ahead of the game. So, it was no surprise that we discovered he actively translates his content into different languages. This allows his website to rank on different search engines, such as the Indian and United Kingdom versions of Google.

According to Ubersuggest, he ranks for over 440,000 Indian keywords.

This is followed by over 350,000 Brazilian and 210,000 Great Britain search terms.

SEMrush, on the other hand, provided drastically lower numbers; although still displaying Neil Patel’s website ranking for international keywords.

You can begin ranking for international keywords by using a translation service like Translated.com They have over 205,000 professional translators that will translate your blog content into any language you wish.

Choose which languages you need translated along with the word count of the article using their free quote calculator.

Click the “Order” button on the package you wish to purchase. 

Then, fill out the order form and upload the content you need translated. 

A translator will begin porting your blog post into the chosen language once the order is sent. 

Conclusion

Nobody is better at SEO than Neil Patel. We were able to review his search performance thanks to Ubersuggest and SEMrush. This allowed us to take an unbiased approach while also determining the strong points of each tool.

That brings us to the question: should you use Ubersuggest? Absolutely! It’s effective for keyword research, tracking rankings, discovering content ideas, and determining the SEO health of any website.

SEMrush, on the other hand, excelled at analyzing traffic sources and recording website metrics like bounce rate. 

Some of the main takeaways from our research today include:

1. A low bounce rate can be achieved through internal linking and using calls to action for visiting other pages.
2. Average time spent on page can be increased through long-form content, practical information, and a unique style of writing.
3. SEO can take months to years to have a significant impact on a website’s performance.
4. The best traffic sources may be organic search followed by social networks.
5. Translating content into other languages helps a business rank for internal keywords, driving further traffic from search engines.

Don’t make these email marketing mistakes

You Don’t Welcome Subscribers

A serious mistake is not welcoming subscribers when they sign up. One example of this is not popping up a thank you on your website when they subscribe, providing instant positive feedback with the act. Another variation of this mistake is not sending a thank you confirmation email immediately after they do so. 

This message has several purposes – the first is to verify the email address, and the second is to send an email they’ll recognize and click on, reducing the odds your emails end up in the spam filter. You also get them in the habit of opening your emails. (These emails have the highest open rate of every other message.) This is the best time to send them the whitepapers, coupon codes or other subscriber-only content because it deepens the relationship between you and immediately rewards them for signing up.

Your Messages Lack a Clear Call to Action

Every email message should have a clear call to action. Note that this call to action can vary from email to email. One may encourage them to buy a product, while another may ask them to follow you on social media or share your marketing content with their friends. Never send an email without a call to action. It doesn’t add value for the reader and eventually gets written off as spam.

Good calls to action include encouraging them to buy a product or service, encouraging them to sign up for a loyalty program, turning them into word of mouth marketers by asking them to share your content or refer your service, or encouraging them to sign up for future events. Don’t overdo it and put several calls to action in a message, and tie every call to action to the content of the message. 

If you’re sending out a press release for a new product, the call to action should be about buying it. If you’re hosting an event, the call to action is a sign up for the event. Conflicts like this confuse the reader and reduce the odds they will do what you want. Make the call to action clear and clearly visible every time.

You Don’t Use Webhooks

What is a webhook? A webhook is a function that automatically sends data when a specific action is taken. It is almost the reverse of an API, a process that polls your server to check for new data. You can use it to track email marketing activity in all forms. 

For example, the webhooks can be set up to give you real-time data on emails being delivered, opened, marked as spam, bounced, and unsubscribed. This data will automatically be sent to you and can be seen in real-time reports. This lets you see potential problems early like a marketing campaign that is getting blocked by spam filters or causing tons of unsubscribes. On the other hand, you can see which messages are causing contacts to be added or updated.

You Send Too Many Emails

Someone who signed up for your email list didn’t agree to receive a steady stream of spam, and it isn’t enough to have a sales ad in every email. 

Don’t send too many emails. In fact, this is the number one reason why people unsubscribe from email lists. The ideal number of messages to send is once per week. Follow up just once regarding the abandoned shopping cart.

If possible, allow people to select their communication preferences. Let them tell you what types of messages they want and how often they want to receive emails. Then you don’t lose prospects because you sent more messages than they could handle, however many that was. Note that this may mean disconnecting your automated email blasts until you can send personalized content to segmented email lists.

You Don’t Test Send Times

Another related mistake is not playing with send times. You should try sending mail at different times of the day, and see which ones work the best. Once you see a best time, try different days, and different intervals. Also, make sure that you send different kinds of emails so you get a clearer picture. For instance, a welcome text might work better during the weekends or later at night, and a follow up to an autoresponder series might work better in the morning.

Email marketing is more than a numbers game. That’s why you need to take steps to improve engagement and increase email conversions to get the most out of your email marketing campaigns.

Link building is one of the most essential parts of search engine optimization. Good links connect you to other websites, help Google index pages on your site, and offer new inroads for potential clients to find your page. To understand where blog comments fall on the spectrum, it’s important to have a basic understanding of link building best practices and why Google treats some links differently.

How Google Uses Links

When Google crawls the web and indexes pages, it uses links as a kind of roadmap. Its crawlers move from one page to the next via the links on the pages it’s indexing. Google also adds or removes value from sites depending on the type and number of links the site has pointing to it.

Why Does My Link Profile Matter?

Since Google uses links to find new pages, your pages are indexed faster when there are more links pointing at them. A higher number of good links also increases your rank on the search engine results page. Pages with more high-quality links tend to be ranked above similar sites with less links. Bad links, on the other hand, can penalize your rank.

What are Bad Links?

Think of links as your friends. Google meets them before it meets you, and judges you accordingly.

If you’re linked to a bunch of spam sites or sites with low-value content, your website might be seen in the same way by Google when it is evaluating PageRank. That’s one reason why link building with reputable, high-value sites is so important. Your site gains value and traction on the search engine results page when you have links to quality, reputable sites.

Some people attempt to link build by spamming your site on listings pages that create links with no value. This kind of link building can also be punished by Google because the links aren’t natural. They’re only there to increase your PageRank.  It’s a type of spam tactic used to quickly inflate your position—and the results don’t last.

What are Good Links?

Good links are natural links to and from reputable sites that are relevant to your own. Natural means that they have a real purpose for being there and offer some kind of value to readers. Giving value to these types of links helps Google keep its search results free of spam and low-quality sites.

What is a Comment Link?

A comment link is one that is attached to a comment you’ve left on a page. Many articles, blogs, and informational posts allow readers to leave a comment to add to the discussion, discuss what was written, or review the page. Most of the sites that allow comment links allow you to place hyperlinks within your comment.

Do Comment Links Work for SEO?

Yes, there is SEO value in using comment links. The caveat to that, however, is that spamming pages with comments that include your link may not do you much good. There’s a strategy to using comment links correctly if you’re hoping to use them to improve your SEO.

How to Use Comment Links Effectively?

Apply the same strategy you use to develop great content to your comment links. Each of them should add value to the page where you leave them. They should be well-written, on topic, and use the right format. If they are, you’ll be more likely to see an SEO bump than you would otherwise.

Find the Right Places to Comment

This should be obvious, but leaving your link just anywhere is a no-no. When looking for a piece to comment on, try to find something in your niche and on a topic that you know about. In addition, it’s best to comment on blogs or pages that are themselves highly ranked. Check the PageRank and Domain Authority of each place you’re considering commenting. The higher, the better. It helps you get links on well-regarded pages. If the page isn’t indexed on Google, there’s no point in leaving a comment right now.

Look at the Competition

If there are already many links on the page and in the comments, give that one a pass. The more links on a page, the less value per link. There are so many places to leave comments that you don’t need to settle for one that’s already overrun with links.

Check the Comments Policy

Different sites have different rules for commenters. Always check the community guidelines before making your first post, if a site has them available. For example, Moz has the following passage in their community guidelines:

Craft a Good Comment

Your comment absolutely needs to add value to the discussion and be on topic. You should appear as an authority on the matter. Consider that someone interested in what your company offers could be introduced to you through the link and click on it. Make it the kind of first impression you want to give out.

If you only say “Good job!” on a post, then you aren’t adding value to the discussion. Consider quoting something on the page and then adding your take to it or expanding on it.

Use the Right Anchor Text

Don’t type your link like a robot. It’s important that your comments look natural. Not every comment should have your exact keyword phrase as anchor text. Not every comment should use your business name as anchor text. Mix it up. The key is to avoid looking like you’re spamming for the purpose of getting links. Use natural anchor text that adds to your comment rather than making it look unnatural.

Matt Cuts said, “The sorts of things that I would start to worry about is it’s better to often leave your name so someone knows who they are dealing with, rather than “cheap study tutorials” or “fake driver’s license”, or whatever the name of your business is, often that will get a chillier reception than if you show up with your name.”

Comment Approval

Blog owners and webmasters have the ability to approve or reject comments left on their pages. If you write something on topic and use the right anchor text, your chance of having your comment approved increases. High-value comments on content is a good thing for most blogs or websites; if they didn’t want comments, they wouldn’t have added the ability for you to do so.

But if someone comments and it appears to be spam or mere self-promotion, it can lower the quality of their own page. This is another reason why it’s important to approach the comments you leave as a representation of your company.

How Do Comment Links Affect My Link Profile?

Comment links aren’t a negative thing for your link profile—quite the opposite. Even though they’re relatively low-value in terms of SEO, they improve the overall look of your link profile. The reason for this is that they offer diversity. A good link profile should look natural, with a blend of different link types and anchor texts. Since many people naturally leave comments and include links, link comments are a good addition that helps keep your profile from looking too manufactured. They shouldn’t be the majority of what you have, but they do bring balance to it.

No-Follow and Do-Follow in Comment Links

Not every link you leave will necessarily be do-follow, the type of link that tells Google’s crawlers to carry on to your page. Some may tell Google to not index the page on the other side of that particular link. That doesn’t mean they don’t have value, however. No-follow links may offer some SEO value and also offer value in terms of organic views and becoming an authority in your content area.

If possible, look for pages that allow you to use do-follow links. But don’t shy away from the other type, especially if it’s on a popular page that relates to your company’s niche.

Comment Links and Organic Views

People read comments on pages they find interesting. By writing authoritative comments on pages in your niche, you’re not just improving your SEO. You’re also giving interested viewers a chance to read your words and visit your site. The more popular the page where you leave your comment, the wider audience you’re reaching. Keep this in mind when you’re choosing places to leave your comment link.

The more people find your site through any method, the more likely you are to get a better PageRank.

Comment Links and Outreach

Another benefit to leaving comments on popular pages is that you may be able to interact with others in your niche. This can lead to other, more valuable links if they choose to follow your site or social media. Influencers who link to your content are very important and useful in your content outreach plan. Leaving comments with links to your website are one way to get their attention. This is another reason why it’s important to write a strong, thoughtful comment that makes a viewer want to see your site.

In sum, comment links offer some SEO value and also offer value in terms of organic views and outreach. They’re worth including as one aspect of your link profile, though they shouldn’t be the dominant type. When using comment links, it’s important to leave the right comment on the right blog with the right anchor text. Doing so will maximize the impact of your comment links on your SEO.

How to Make Google Crawl Inner Pages

When Google crawls the web, it indexes each page that it links to. During this indexing, the page is judged for things like its link profile, content, and value to searchers. It’s one of the steps in taking your page and giving it its PageRank. But not every page on the web is indexed, which can create a problem for your business.

How Does Google Index Pages?

Google uses a program called Googlebot to examine pages and determine what value they offer and what order they should be presented in for each search. Googlebot uses links to move from one page to the next, as well as Sitemap data from each site. New links, dead links, and updated links are adjusted on Google each time Googlebot crawls a page and updates the content on it.

What Happens to Pages that Aren’t Indexed?

A page that isn’t indexed doesn’t show up in search results. It still exists on the web, but it loses one of the best ways to get organic visitors.

Why Are Some Pages Not Indexed?

There are a number of reasons a page won’t be indexed. It could be a technical issue, quality issue or problem with the link structure of your site. The only way to find out is to check each issue off one by one, and fix the problems when they appear.

Which Pages Are Most Likely to be Indexed?

Pages that are near the top of your domain, like the homepage and pages linked to the homepage, are most likely to be indexed quickly. One of the reasons for this is that Google’s crawlers use links as gateways to index each page. A crawler follows a certain number of links on each webpage it crawls, most of the time.

How Can I Tell If My Pages Are Indexed?

Type a specific search query into the Google search bar to see whether your site is indexed. First, use “site:domain.com”. If you were checking for indexed pages on Facebook, for example, you’d type “site:facebook.com” and run the search. It will show some—but not necessarily all—pages indexed from your site. You can also use “site:domain inurl:<slug> to show whether a specific page is indexed or “site:domain filetype:<filetype>” to see whether a specific file type has been indexed.

If you use the Google Search Console, check the “Index Status” to see how many pages are indexed, and which URLs are blocked or removed. Check the graph to see how your site has fared over time. Google Search Console also has “Sitemaps” that shows how many pages in the XML sitemap were submitted and indexed.

How to Make Google Index My Pages

There are a number of reasons why your pages may not be being indexed. Check each possibility against your site. Some changes are quick and painless, while others may take a little more effort. Either way, it’s worth doing the work so you can start getting those organic visits to those pages from Google searches.

Length of Time

Sometimes the issue is simply that your website hasn’t been up long enough. New pages aren’t indexed the second they appear on the web. Expect it to take a little while for Google to pick it up. The more you link build, the more quickly this is likely to happen, which is one of the reasons why a good link profile is so important early on.

Check Your Response Codes

If your site is producing anything other than a 200 (OK) server response code, you need to make adjustments. Errors, redirections, and dead links won’t be indexed by Google. You can use an HTTP status checker to check your pages and see what codes they’re producing if you’re not sure. If there are problems, resolve them.

Duplicate Content

Duplicate content is a bad idea for your SEO. Google may choose not to index pages with duplicate content and even if it is indexed, it may have a negative impact on your PageRank. There are tools you can use to see whether you have too much duplicate content. Make adjustments to your content if it’s too similar and repetitive, and you may see an increase in the number of pages that are indexed. It can also have a positive effect on your SEO.

Internal duplicate content isn’t the only issue, however. If you have content that’s too similar to that of other sites, your indexing may suffer. Check sections of your text to see how many other sites have the exact same phrasing. One issue may be that you’re pulling too many quotes from other sites. Another may be that your wording is just too similar. When these problems occur, work to make your content stand out and vary more from content on the same topics that other sites publish.

Page Quality

Sometimes a page is of such poor quality that Google simply won’t index it. Consider this: Google is creating a list of search results that offer value to its users. If the algorithm it uses to determine page quality shows that there isn’t enough, it may choose not to offer that page in search results at all. If you feel quality may be your issue, improve your content, link up with reputable sites, and consider getting expert advice on improving your content and SEO.

Another page quality issue to consider is the length of time it takes your site to load. Sites that spend too much time loading cause visitors to navigate away, which can negatively affect your PageRank. Eventually, it may lead to your page being removed from Google completely. Google’s PageSpeed Insights Tool can give you help to determine whether your site has loading issues and a guide on how to resolve them.

Internal Linking Issues

Sometimes you create pages on your site, but don’t link to them from other pages. These orphaned pages can negatively impact your rankings and may not be indexed. Crawlers follow links to find new pages. It’s impossible for them to find pages with no links pointing to them. If you aren’t sure whether your pages are linked correctly, use a site crawler to figure out whether your internal linking is done well.

Updating your site so that Google indexes more pages will have a positive impact on your representation on the search engine results page. As you produce new content, keep the suggestions for making your site get indexed in mind. That way you can produce content that is SEO-friendly, useful for viewers, and likely to get indexed as soon as possible so you can start getting organic views from search results.

As search engines and their algorithms become more refined, more ranking signals have emerged to help rank sites and order them so searchers can find what they’re looking for. One of these is domain authority. You can use domain authority to see how your website is faring in comparison to comparable websites. Increasing your domain authority can positively impact your PageRank and how many visitors you get on your site.

What is Domain Authority?

In layman’s terms, domain authority is a website rating. The higher your domain authority, the better your website in comparison to other websites. Unlike SEO, a higher domain authority won’t directly affect your PageRank, but it is an indirect metric that can help you determine how your website fares compared to others. If a site has a higher domain authority, that is an indication that it will rank higher than comparable sites.

Who Determines Domain Authority?

Domain authority is a metric developed by Moz. It was designed to be a prediction of a site’s rank on a search engine results page. Domain authority is logarithmic, so it’s harder to increase your score at higher levels than it is at lower levels. For example, moving your score from 15 to 25 is easier than moving it from 85 to 95. Your efforts go farther earlier on and it requires more work to get the same results later.

What Factors Affect Domain Authority?

Domain authority scores are measured from 1 to 100 and higher scores are better. A lower score means you’re less likely to have a favorable rank on a search engine. However, a lower score also doesn’t mean that your website is necessarily bad. Look at other sites in your niche and see how they rank for domain authority. If similar sites have much higher scores than yours, it’s a sign that you should work to improve your domain authority. If your site is ranked similar to high-performance sites in your niche, then you’re doing well. Remember that domain authority should be used as a comparable metric instead of an absolute one.

How Do I Find My Domain Authority?

Use an online service designed to show your domain authority. Moz, the company that determines domain authority, has one of their own. Type your URL into Open Site Explorer to see your domain and page authority. You can also see how many inbound links Moz has discovered in the last 60 days, which is important because new links help the site stay relevant over time.

Comparing Domain Authority

To get an idea of where your site ranks in comparison to others, type the URL of a similar site into Open Site Explorer. You can see the domain authority of that site. Make a list of the information provided, and then compare it to your own domain authority results. This gives you an idea of which site is more likely to rank higher in Google search results.

What is Page Authority?

Page authority is the measure of a particular page’s metrics. Sometimes a domain will be rated highly, but a page will have a lower ranking. An example of this is blog websites. The domain Blogger.com has a high domain authority, at 90/100. An individual blog without many inbound links is a page on Blogger, but itself may have only a 1/100 page authority. This means that the page isn’t likely to rank high, despite the high domain authority of the domain.

Where Does Moz Get Information to Calculate Domain Authority?

The Mozscape Web Index is a map of websites and the links between them, in the simplest terms. Like Google’s crawlers, it crawls sites and takes a snapshot of them that provides information to Moz about website performance and utility. It’s updated once a month and was developed as a tool to judge SEO and determine how to improve site ranking.

When Mozscape updates, the number of links, types of sites, and other information changes. This means that your domain authority and page authority can change from update to update. Another metric that changes is exactly what the highest domain authority achievable is. Since top sites are constantly getting massive numbers of new inbound links, the top domain authority that’s possible is always changing in different niches.

What If My Pages Aren’t Ranked by MozScape?

MozScape indexes pages from the top down, so it first indexes the homepage and the sites linked from the homepage. Sometimes pages deeper on a site aren’t indexed right away—but that doesn’t mean they won’t be included in future updates. If you’re waiting for a page to be included in the snapshot Moz takes of the web, consider moving it up in your site’s hierarchy or working on getting more inbound links to that page.

In general, the most useful thing you can do to get a page indexed is attempt to get links from sites with a high MozRank. As with most SEO, the best way to get these links is to publish regular, interesting, and relevant content, according to Moz.

Pages with a custom Top Level Domain aren’t indexed by MozScape, which is a result of the way their tool is built. They also don’t index sites that aren’t linked to their seed URLs.

Link Echoes and Link Ghosts: How Do They Affect Your SEO?

What Affects Domain Authority?

One of the primary drivers of domain authority is your link profile. As with SEO, the type and number of sites with links to your domain matter a great deal. MozRank and MozTrust are other metrics that go a long way to determining how high your domain authority is. Moz explains that there are many different factors that influence domain authority because it is meant to measure how a site will rank in Google search results. Google uses many factors to rank and so, too, does Moz.

Link Profile

Your link profile is determined by how many sites have links pointing to and from your website. There are both follow and nofollow links, each of which have a different impact. A link profile can be judged by the number of links, the types of links, and what sites those links are from. Links from higher-quality, more authoritative sites are more valuable than links from spam or low-quality sites.

MozRank

MozRank is comparable to Google’s PageRank and scores links on a scale from 1 to 10. It measures how popular a certain URL is, and is determined by which pages link to that URL and how often. Like domain authority, MozRank is a logarithmic scale. This means it’s harder to go from 1 to 2 than from 3 to 4. However, most URLs have a MozRank that’s a fraction, like 0.08. Pages with scores at 1 or 2 are the exception rather than the rule. Most sites with a high Google rank will be higher than 1, however. The reason so many pages have low scores is because there are billions of pages that have no or few links pointing to them.

MozTrust

MozTrust is a measure of how trustworthy sites that link to a URL are. This metric is important because when a site with a high level of trust—like a government site or university—links to you, it is a positive endorsement. Ranking trusted sites higher than those with links from less trustworthy sites can help reduce the amount of webspam searchers are subject to.

Raising Your Domain Authority

Raising your domain authority can help you rank higher on a search engine results page, because the same things that raise your domain authority also improve your SEO. Improving your link profile goes a long way toward raising your domain authority. There are a few other steps you can take to improve your domain authority score as well.

Get More Links

This is the way to have the most influence on your domain authority. Increasing the number of backlinks from quality sites will raise your score more than other factors. Keep in mind, though, that you must keep your focus on quality sites. If you use low-quality sites, it can actually hurt your domain authority and SEO.

Google has algorithm updates, like Penguin, that target spam and black hat SEO techniques. Using these types of strategies to get links will come back to haunt you and tank your PageRank and domain authority, even if they offer some utility at first. Professional, white hat link building is the way to go when you want proven results that last over time.

Diversify Your Links

Another way to make your link profile work for you is to diversify it. If you’re getting most of your links from the same sites or types of sites, look elsewhere for new links. Consider ones with different domain extensions or locations around the world. It’s important that these sites are high-quality as well.

One way to diversify your links is to gain more authority in your niche. When people are interested in your content and company, you’re more likely to be approached for content swaps or guest spots. These can help create new inbound links to your website.

Internal Link Structure

Make sure you’re using strong internal links on your website. Blog posts that reference one another should be linked together. Topics that reference others you’ve written about should be linked so readers can easily get more information. A strong internal link structure can offer link juice while also raising your domain authority. If you’re not sure what to link together yet, start producing content that elaborates on or connects to other topics on your site.

It’s important that your internal links have strong associations. Don’t link an article about pasta sauce to one about importing cars.

Disavow Negative Links

Sometimes spam sites or low-quality sites link to your domain without your consent. Google offers a Disavow tool that allows you to remove the connection to your site. Removing negative links can help raise your domain authority because it removes any penalty for these low-quality associations. You can also contact the websites that link to your site and ask for those links to be removed.

Trusted Sites

Focus your link-building efforts on sites with a higher MozTrust rank. Even a few links from very high-quality sites can have a large impact on your domain authority. Since links from very reputable sites can be hard to get, don’t make this your entire effort—but do try to get at least a few so that your MozTrust rank improves while you’re also building new inbound links.

Optimize Your Pages

If you haven’t already optimized all your title tags, image tags, images, and content for search engine purposes, do it now. Your search engine optimization helps improve both your PageRank and your domain authority, and therefore it is essential that your page is optimized.

You should also consider updating your site more often if updates are few and far between. More updated sites are more likely to get backlinks and are usually ranked higher than similar sites updated less often.

Since most people access the web on mobile devices, another thing you can do to improve your domain authority is to have a mobile-friendly site. You’re less likely to lose visitors on mobile—and therefore views that can lead to links—if they’re able to read and see your site in a favorable format.

Domain Information

One factor that can play into your MozTrust score—and therefore your domain authority—is what sites are linked to your domain registration. If you have multiple domains under the same or similar information and several of them are of low-quality, it can drag down the high-quality domains to a lower MozTrust score.

Another factor is the age of your domain. Older sites are more trusted than newer sites.

You can also improve your domain authority a bit by having a longer time before your domain name expires. Many sites expire in only a year. If you purchase your domain name for a greater length of time, it’s a positive signal for a higher domain authority.

Your domain authority is a measure of how well you’ll rank on a Google search engine results page in comparison to similar sites. If you’re ranking low in your niche, take action to improve your domain authority score. Since it’s based on things like your link profile and domain trustworthiness, an approach that favors search engine optimization should yield excellent results.

Tips for Getting in the Google Local 3-Pack

The Internet is deluged with new articles, videos, and images every day. People don’t have to go far to get something new to look at it—and most of the time, it’s being shared en masse on their social feeds. To rise above the noise, you have to offer something special. Once you’ve captured the attention of a person, you need to maintain consistency to keep it. Custom content marketing must be added to your marketing strategy if you’re hoping to be a standout in your niche.

What is Custom Content Marketing?

Custom content marketing seeks to gain the interest and attention of your currently-established audience. It’s content geared toward their interests, answering questions they have, and reinforcing what your company is all about. According to Andrew Boer in a piece for Adotas:

Custom Content — pioneered by folks like Pohly & Pohly over 50 years ago with the airline magazine — was typically the creation of content meant to build an affinity with your existing audience. This content would reinforce the brand, communicate the value of the product and create new opportunities. Custom Content is the creation of ‘branded content’ for a customer. And, for the most part, custom content is created for the client to communicate with their own existing customers.

Custom content is something that creates a foundation for your brand and helps maintain your relationship with the people who already know your company.

How is Custom Content Marketing Different from Content Marketing?

Traditional content marketing is geared toward attracting new customers for your business. Everything is developed with that goal in mind.

Think of it as outward content versus inward content. Traditional content marketing is a process that looks outward. It tries to attract people who may not know much about your industry or products. It’s probably less technical and includes more explanations of niche terms and processes.

Custom content, on the other hand, can be more technical because it speaks directly to people who already know about your business and the industry it’s in.

What are the Benefits of Custom Content?

Custom content offers a variety of benefits that make it worth adding to your toolbox.

Niche Authority

When you’re an authority in your area of specialization, people trust your brand more. They’re more willing to spend money on your services and products. Customers who trust your company are also more likely to share it with their social groups online.

The Custom Content Counsel found that 90 percent of chief marketing officers believed there was a link between custom content and a positive effect on a person’s attitude because it made customers feel more connected to the company and therefore more favorable toward it. Customers who see a company favorably are more likely to engage with it.

Building a knowledge base of custom content goes a long way toward showing your deep understanding of your topic area. The better you know a subject, the more people can trust that they’re safe contracting with you. You can demonstrate your knowledge, any independent research you’ve done, and the benefits of the products or services you’re selling in your custom content.

Custom content can also function as cornerstone content, which can help improve your SEO. Cornerstone content thrives on explanations of important concepts and ideas in your niche. You can use this to help existing customers better understand the industry that your company is part of.

Customer Assistance

Sometimes existing customers need help using the products you’ve created or the services you provide. Custom content can assist them with these problems before they pop up. It also assures your customers that they won’t get lost when they leave your business and start trying to use what they’ve purchased. It’s a kind of safety net that’s there when you can’t be.

Having the answers available online may also cut down on the amount of after-purchase contact you have with customers, leaving more representatives available for other tasks. Customers can help themselves with the custom content you’ve made available and won’t need to call in for person-to-person support.

Increased Content Benefits

When you create more content and publish it regularly, your site can see an improved PageRank. One of the ranking factors Google considers when establishing the order of entries on the search engine results page is how often a page is updated. By updating your site, you’re showing Google that you’re more active, more responsive, and more up-to-date than competitors who update less often.

It allows you to diversify the types of content you publish, too. Not everything you create has to be about direct marketing. Instead, you’re publishing content that speaks to a different audience, ranks for different search terms, and provides a different kind of value. Custom content gives you a different avenue to explore trends, topics, and information in your niche.

Visitor Retention

Custom content also helps keep your viewers coming back. The first time someone visits a site, they’re going to read through the things that a visitor needs. For example, the frequently asked questions, explanations of your business, and other information that a person would need when they aren’t familiar with your business.

Once someone has experience using a site, they’re going to need something more in-depth and targeted. That’s where custom content comes in. When you offer something interesting on a regular basis, people are going to keep logging in to read about it. When you offer something that adds value to your services or products, customers are going to come back to experience it.

68 percent of customers leave a business because they feel it is indifferent to them. This means that you need to show you’re still engaged to keep your existing customers. This is especially important because increasing customer retention by only 5 percent can increase your profits anywhere from 25 percent to 125 percent. Keep your customers engaged, even after they’ve already made a purchase from you.

These returning customers may end up choosing to retain your business for other products or services. They may also increase your reach to people in your customers’ social spheres when they share content you’ve published. The more people your content is pulling to your site, the better.

How to Create Great Custom Content

Custom content is definitely worth your time and will bring benefits to your business. But there are millions of pieces of content being published every day, so mediocre content isn’t enough. You need to learn to create outstanding custom content that offers more value than what competitors in your niche are providing.

Answer a Question

One starting point for custom content is answering a question that an existing customer might have. For example, if your business has an app, you might include a guide on how to use a certain aspect of it. Another piece you could do would be connected apps that work in tandem with the one you produced. User guides, how-tos, and other valuable content is a great starting place for custom content that will engage a current customer.

Generate a list of questions that someone who just bought your product might have. Think a year or two in the future for other questions that a more experienced user might come up with. For each question, you can create a piece of content that provides assistance to your customers, updates your site, and expands on your topic authority.

Time-Related Content

Certain products and services are useful at different times and you can create content that is specific to those parts of the year.

For example, a product like a grill might inspire custom content like grilling summer favorites in July. Then in October, custom content about grilling pumpkin would become relevant. Each piece would provide you with a point-of-contact for past and current customers, as well as reiterate your experience with the product you’re selling.

Holidays, seasons, and industry calendars can be used to generate the right content for your audience at the perfect time.

Other Uses for Existing Services

If there are other ways to use your products or services beyond the basics, write content to explain how and why. Many times, people purchase something for a single or obvious aspect of that thing. They’re unaware of other uses that can improve their experience with their purchase.

Illuminating current customers about tips, tricks, and new uses for what you sell will help keep them interested in your services. They’ll stay engaged with you—and they’ll keep coming back to your site to learn more. Keep it upbeat and positive so that they have a positive experience with your brand every time.

Speak to Your Customer

Remember that this content is for a targeted audience. Consider your largest target market and then design content that speaks directly to that market. Understanding your customers can help you understand how to create content that resonates with them. It helps you understand what they want and how you can deliver it to them.

Speaking to mothers with school-age children is a lot different than speaking to first-year college students. They have different incomes, lifestyles, and priorities. Knowing this information about your customers gives you insight into what matters to them and when they’ll engage with you. If saving money is a priority to your customers, creating custom content that promotes luxury travel might not resonate properly.

Consider Your Keywords

One way to grab your customers is through a search engine. Doing so requires using the right keywords that capture the correct searchers but also are not so popular that you can’t rank in them. Using targeted keyword phrases can help get your custom content to the top of a search engine results page.

For example, it’s incredibly difficult to rank for a keyword like “cars” or a generic keyword phrase like “great cars to buy”. But more specific keyword phrases like “best times to get your Ford detailed” may be targeted enough that you can gain traction and views. Do your keyword research to find the ones that work best for your site.

Optimize Your On-Page Content

Some topics and audiences lend themselves to long, written articles. Others require a different approach. Charts, videos, pictures, and other types of media are something to consider when you’re developing custom content. You want to use what best resonates with your targeted audience.

Growing Your Existing Customer Base

Keep in mind that custom content can only go so far if you don’t have a sizable customer base. If you’re not seeing a lot of traction with custom content right away, don’t fret. It takes time to establish a large pool of customers who can read, share, and engage with your content. It also takes time for your pages to be indexed and show up in search.

Just keep producing a library of custom content and it will give you benefits over the long term, even if it doesn’t provide a significant boost as soon as you hit publish.

Sharing Your Custom Content

Once you’ve written and published an excellent piece of content, you need to get it in front of your customers. In addition to having it on your site, you should share it on your social networks. If you have a mailing list, you can also use it to send the custom piece you’ve published to existing customers.

Make sure you don’t spam your customers with content, though. Keep an eye on who is navigating to your pages and what source they’re coming from. If most people on your mailing list are only opening articles once per week and you’re sending them daily, consider cutting down to two or three times per week. If you’re not seeing a lot of traction from social posts on weekends, post your best content during the week. Custom content needs to engage your audience. Tweak your approach until it does.

Custom content marketing helps you connect with and retain existing customers. Doing so can lead to more profits and a better reputation in your industry. When you’re targeting a piece for your existing customers, you need to take a different approach than you do for people who haven’t yet encountered your business. Once you’ve mastered that, developing a library of curated custom content will serve your brand well for years to come.

Reddit is an online hub where people shares links, content, and stories. Every post made has the potential to generate user discussion, too. While Reddit as a community doesn’t respond kindly to direct advertising or marketing, it can still be a useful place to get the word out about your site, product or service. Just go about it the right way. Since Reddit has more than 234 million unique users, it’s worth taking the time to learn how to join in and share on the site if you aren’t already fluent in Reddit.

Why Should You Market on Reddit?

Reddit’s users visit the site more than 500 million times per month. Though there are too many subreddits and posts for every visitor to see them all, that still means a post in the right subreddit can get a lot of attention.

Another benefit is that posts with enough upvotes become dofollow links. So if you’re linking to your blog from Reddit, a little positive feedback can help beef up your link profile.

What are Reddit’s Demographics?

Most Reddit users are from the United States, with 54 percent of users being American, and the rest international. 87 percent of users are under 35 years old, while 63 percent are under 25. 70 percent of Reddit users are white.

Two thirds of Reddit visitors are women. 42 percent have a college degree, 40 percent have some college education and 18 percent have a high school education or less. 69 percent of users make $30,000 or more per year.

The average person spends 14 or more minutes on Reddit.

Even if the average Reddit user isn’t the primary demographic you’re targeting, you can still get traction. Targeting the right group is all about choosing the right part of Reddit to post on.

How Does Reddit Work?

Reddit is separated by topic or interest into subreddits, each of which has a particular focus. The name of a subreddit is designated by /r/name. For example, one of the largest subreddits is /r/askreddit, where a person asks a question and anyone with an account can answer. Another is /r/funny, where people post mainstream, funny posts.

Reddit users can comment on any post, provided they follow the rules of that particular subreddit. Each subreddit is run by moderators who set and enforce the rules. On the desktop site, the rules are posted on the right of a subreddit’s main page. Read the rules before you post or comment on any subreddit. If you don’t, your post could be removed and you could be banned.

Every person can either upvote or downvote a post. Posts on Reddit itself and in each subreddit are made more or less visible in the list of posts according to the number of upvotes and downvotes it gets. Posts with more upvotes are more visible. Comments function the same way, where votes determine visibility.

Creating Your Account

Navigate to Reddit and choose “Sign Up”. Make a username that you’ll remember, that isn’t personally identifiable, and that isn’t offensive. Choose and verify your password, then enter your email. That’s all it takes to make a Reddit account.

Commenting on Posts

As soon as you sign up and have an account, you’ll be able to comment on posts. The first posts you see will be the most popular ones on Reddit, because you aren’t subscribed to any niche subreddits yet. Refrain from commenting on these at first, until you’re more familiar with the site. Think of your account and all your comments as your first impression with every Reddit user.

It’s important to get a feel for the site before diving right in. So read through the comments and start learning reddiquette, which means the loose rules and values of the site.

Deciding What to Share

One important thing to know about Reddit is that users don’t like direct advertising. If your post or comment looks like an advertisement, it will likely be downvoted or removed. Check the rules of the subreddit, of course, but a dislike of marketing is part of the Reddit culture.

So choosing what to share isn’t only about knowing what product, service or site you want to promote. It’s about deciding how to share it. One way to do it is to comment on posts where people are looking for what you have to offer.

Of course, part of the way to do Reddit marketing correctly is to use an account with some seasoning. If it already has a significant number of upvotes, non-marketing posts, and submissions, your posts are less likely to be seen as just advertisements. If you don’t already have an account, today is the day to start one.

Choosing a Subreddit

Once you have an account, subscribe to subreddits that reflect the interests you and your business have. These subreddits aren’t only the place you’re going to share your content, but also the place where you need to read and comment on others’ posts.

You can find relevant subreddits by using Reddit’s search function. Look on the sidebar of the subreddits you find to subscribe to, because they may list relevant subreddits. Read through posts and look at the r/subreddit they come from, then click to be taken to the subreddit. Ones with more subscribers are better than empty ones. Subreddits with active posting are better than those in which no one posts on a regular basis.

Being active on the subreddits you choose will help you build a strong Reddit profile. You don’t need to hide that you’re a business owner, but promotion shouldn’t appear to be your primary reason for being on Reddit. Become a part of the community and your promotional posts will have a better outcome.

Making a Post

The best way to make a post on Reddit is to find someone directly asking for what you have to offer, responding to it, and letting them know about its benefits. In that way, you’re responding to exactly what is desired by the audience.

Another way to make a post is to develop content that fits into that which is shared on a subreddit. Some subreddits share articles about interesting paths to hike, for example. If you’re selling outdoor gear, write a blog post that is similar to the ones shared, then share it. As long as it offers utility and is in line with the subreddit, it should be welcomed.

Keep in mind that people can go through your post history to see both your comments and submissions. So even if you’re commenting on something that isn’t relevant to your business, people may be able to find links to your content from your profile.

Keep It Relevant

The most important thing you can do when making a post is to keep it relevant. It should fit into the subreddit where you’re posting.

Don’t just jump into posting right away. Start by reading the top posts of all time in the subreddit you’re targeting. See what people upvote. See what interests the subscribers. Spend time getting to know multiple subreddits that might work for you, then start commenting.

Once you’ve made a few comments and interacted with people, what is relevant will be clearer. Before posting, imagine seeing your post as an outside reader. Make sure that it would fit in and that you, as a subscriber, would upvote it.

9 Tips for Better Reddit Posts

Follow these suggestions to keep your Reddit posts the best they can possibly be.

Focus on Your Title

The title of your post is what will draw people from the main page of Reddit or the subreddit. It’s what makes them click on your link. Spend a little time deciding what titles is most likely to be eye-catching for your target audience. Test out different types of titles with different submissions until you get a feel for what works.

Space It Out

Remember that people can see your profile with a list showing what you posted and when. Take your time making posts. Judge each one you make and adjust your strategy going forward based on what you learned. Make a few comments at least between every post. Participate in the community.

Also, make sure that some of your posts aren’t self-promotional. If someone looks at your page, you should appear to be a Reddit user who is mentioning their site or service, not a marketer who is using Reddit as a platform. Post other interesting content outside of your own content. It may also lead people to your profile where they’ll find old posts about what you’re trying to promote.

When you start with Reddit, let your first posts not be about what you’re trying to promote. Practice contributing first, then add your own content. Gain both link and comment karma (which are your positive scores for links and comments) before you start marketing.

Triple Check Your Subreddit

One of the keys to making successful Reddit posts in being in the right subreddit. If you’re not sure, don’t post. Better to wait a day and do your due diligence rather than racing forward and getting banned from the subreddit altogether. Browse the posts. Read the comments. See what makes some posts more popular than others, and then see if you can use that knowledge to make better posts yourself.

Try Popular Subreddits

If you make content that fits into one of the most popular subreddits like /r/technology, /r/todayilearned, or /r/gaming, try posting there. These subreddits have millions of subscribers. Study which posts get upvotes and then try to make content that hits the same target. If you get traction, you may have a lot of new visitors in the future.

Subreddits like /r/askreddit, /r/funny, and /r/technology are also good places to get comment karma. Make amusing, non-offensive or helpful remarks and people may upvote your responses. As you get more positive votes, your comment karma will rise.

Don’t Feed the Trolls

Internet trolls are as prevalent on Reddit as they are anywhere else. Don’t let negative comments on your posts prompt a heated response from you. It’s fine to respond to questions, but never go negative. Maintain your public profile.

Impressions Matter

When making your comment, use proper grammar and spelling. Get familiar with what you can and can’t do on Reddit. The commenting FAQ has information about how to best style your content when you post and comment. For example, you can use Markdown syntax to make what you say more attractive and noticeable.

Crosspost

If you think content you have fits into multiple subreddits, don’t limit yourself to one. You can submit to a few different communities with the same content. For example, a post about a video game might fit into /r/games and /r/technology. If you did that, include a note about it in the title. For example, if you were posting to /r/games, the title might be: Study Shows Video Games Promote Learning [Crosspost from /r/technology].

Manage Your Profile

We all make mistakes. If you make a post that does extremely poorly or lash out in a comment, delete it. It will be removed from your profile and won’t show up when users click to view your history. Don’t get too personal and don’t give enough information for people to determine who you are in real life if you want to keep your identity private.

Link Your Site

When you’re ready to add a hyperlink to a post that doesn’t go directly to the submitted content, do it right. For example, you might post a blog post but want to share the hyperlink to a specific product you’re selling. The absolute best way is to wait for someone to ask for a link. Barring that, it’s best to add it in the comment as supplementary material, as if you decided at the last second to give people more information and another place to check out. Keep it organic.

Tools

If you’re serious about using Reddit to market, add Reddit Enhancement Suite to your browser. It adds a bunch of neat functionality to Reddit that may help you out.

When you’re marketing on Reddit, think of yourself as a community member rather than a marketer. That way you’re posting something that adds value to the community while you gain an audience for what you’re promoting. There are so many different niches on Reddit that you’re sure to find one that’s relevant to you. Jump in today, create an account, and start building up your link and comment karma.

Once upon a time, there were seven results in each Google search that returned location-based business listings. In 2015, however, Google changed how they display results and cut the listings down to three that appear at the top of the search results. Being one of the listings in the local ‘3-pack’ is invaluable for your business as you seek to reach more clients and make more money.

What is the Google Local 3-Pack?

The local pack is a list of three results under a location based Google search. An example of a location-based search would be “donut shops Portland Maine”. The searcher is clearly looking for a business to visit, and the results reflect that.

Listings are displayed under a map that shows the physical location of each result. The name, address, and current hours are displayed for each listing. If there is a website, that link is offered. An option to get directions to each result also appears. There’s also an approximation of the price, a description of the business, and a star rating review, if applicable.

Viewers can click “More places” under the 3-pack to see a list of other nearby business listings. Doing so takes them to a maps page with many results plotted on a map.

Why Did Google Reduce the Number of Local Results?

Mobile takes an increasingly large share of views on Google every year. When seven results were displayed, they didn’t fit on most mobile devices properly. It didn’t look as good. Cutting the number of local results from seven to three made the map and results fit on the mobile screen and provided a better customer experience for users.

As of 2015, Google officially stated that more than 50 percent of searches were done on mobile devices. They didn’t give an exact number, but the data was still important. For the first time, optimizing for mobile meant optimizing for a larger number of customers. Hitwise said in 2016 that mobile search makes up 58 percent of search query volume in the United States. Of those queries, searches about food and beverage were the highest at 72 percent.

Hitwise also found that mobile queries are a bit longer than PC search queries. The food and beverage category saw search strings of 13.8 on PC and 15.5 on mobile.

Google doesn’t stay static. Things change all the time because Google wants to provide the best user experience to the widest number of users possible. Chances are that in the future Google will adjust what appears in the local results again—and keeping your local SEO approach focused and clean will help you stay in the results, no matter how many there are.

Local SEO

Local search engine optimization is a bit different from traditional SEO. It focuses on making sure you’re one of the results that’s returned in local searches. When you’re looking to get foot traffic or make connections with people who are physically located near you, local SEO should be a priority. After all, reaching customers in Canada doesn’t do much good if your business focuses on physical sales in Florida.

One of the most important aspects of local SEO is the local pack. These businesses are the first listings that appear on the search engine results page. Having such a small list means that competition is fierce. Since most people click on the first result—and the majority of clicks beyond that go to the next few listings—you’re missing out on valuable customers if you aren’t in the local three pack.

Why is the Local 3-Pack Important?

Being in the local three pack means you get more exposure. Local searches are very important for a number of reasons. Consider these facts:

• Local searches account for 46 percent of Google searches. That’s a large percentage of searches that you’ll miss out on if you’re not showing up in local results. Just having the location of your business on your site isn’t enough anymore, because competition for the top spots is fierce. You have to go farther if you want a spot in the local 3-pack.
• Most people who do a location-based search end up contacting a business when they’re done. You want to be the business they contact, especially because 78 percent of location-based searches lead to a purchase down the road. So for every person who does a local search, there’s a strong chance they’ll end up contacting a business and then making a purchase based on that search.
• You don’t have to wait long to get that extra money in some cases. Some customers act very quickly after they’re done doing a local search. 18 percent make a purchase on the same day.

How Do I Get Into the Local 3-Pack?

Improving your local SEO is the best thing you can do to make your business rank higher. The more Google trusts your business, the more likely you are to be listed in the local three pack.

Improve Your Overall SEO

Improving the SEO of your entire site will lift you in the Google search results and help you get into the local three pack. Your link profile, content, and outreach all need to be excellent so that your company is one of the top results for your keyword searches. Being optimized outside of local search puts you in a good position to rise quickly in local search.

Fill Out Your Google Business Listing

If you haven’t already done it, now’s the time to claim your free business listing on Google. You fill out your business information and keep it updated as things change. For example, you can adjust your hours when they change due to a holiday. Google’s business listings give you other ways to interact with your potential customers as well, including uploading photos and responding to customer comments.

Consistent Contact Information

One thing Google values is delivering consistency and value to its users. That’s one way that it became the most used search engine in the world. People know that they’ll be able to find the information they want by performing a Google search. Because of this, NAP (name, address, and phone number) are strong ranking signals for local search. Citations are one way to refer to an entry that includes the NAP of your business.

The NAP data should be exactly the same on any citation that appears online. This means that you should always use the same format, too. If your website refers to your location as Main Street, don’t shorten it to Main St. in another listing. Don’t list different phone numbers for the same place in different listings. Instead, keep everything in line with what’s on your main website.

Use a local number in any listings with NAP data. You can leave a toll-free number too, but having a local number is essential for getting in the three pack.

If you’re listed in many different places with different contact information, it may be harder to get into the three pack. Go through all your online sites and presences to make sure they’re consistent. If you’re listed on sites that aggregate information and they’re showing outdated or incorrect information, contact the people that run the site and ask for your listing to be updated or removed. You can usually find contact information on the “About” page or in “Frequently Asked Questions”.

If you don’t have your information in niche-specific and high-quality databases, start adding it. You shouldn’t spam any site that will take your information. Instead, find places where listing your information adds value for site users and your customers. Review sites, industry directories, and other types of sites can help get your information out there. Yelp and TripAdvisor are two high-quality sites where you can check and correct your business information.

Provide Information for Visitors

Include information that can help someone visit your business on your site and in your Google business listing. For example, the hours you’re open are very important. Google will be less likely to include you in the local three pack if it doesn’t have all the relevant information to provide to a searcher.

On-Page Optimization

In addition to consistent contact information, you should have an optimized page for each business location. When people do a local search, they want information about somewhere they can go in person. If you have multiple locations, having that information helps keep the results relevant to the search.

When you make a specific page for each location, don’t just copy and paste your content. Instead write something a little different for each one. That should help with the SEO for each page. Also consider including several other elements, like an on-page Google map showing your location. If you use schema markup, include the address and phone number of the locations in it.

Consider including images of the location, a description of the location, or a section with the history of the branch. That way, you’re giving content that’s just a bit different. It helps keep Google from lowering the PageRank of the pages based on duplicate content.

Reviews

Reviews are vital to your business’s presence in the local three pack. They’re one of the most important ranking signals for inclusion in the local three pack and there are good reasons for that.

First of all, people trust reviews. They provide a way for a searcher to know whether they should patronize one of the businesses displayed in the results. They give feedback that is valuable for a person to make a decision about where they’re going to go once they take action after their search.

According to BrightLocal, 92 percent of customers read reviews of businesses online on a regular basis. So almost the entire potential customer base you can get from Google searches gets information from these reviews. The same survey showed that 68 percent of respondents said positive reviews engendered trust in the company being reviewed.

Since 80 percent of customers will leave a review when asked, start canvassing for reviews from satisfied customers. There are lots of ways to encourage people to have their say online—for example, you could include a note on the receipt asking for a review on Google. There are many sites that offer reviews, but if you’re trying to rank in the local three pack, try to get customers to leave Google reviews specifically.

Mobile-Friendly Pages

Since so many people use mobile devices, having a mobile site is strongly correlated with inclusion in the local three pack. Even if your site looks good to you, it may not appear correctly on every type of device. Consider investing in responsive design, so that you site adjusts to whatever device accesses it.

As with any changes to your site, check for errors and problematic formatting when you launch the adjustments. Having a site that doesn’t display correctly will hurt your attempts to rank high enough to appear in the local three pack. Google’s Search Console has a Mobile Usability option where you can see whether any issues exist.

Inclusion in Google’s local three pack will help you connect with customers in your area. Since so many searchers use Google to find information on local businesses, you’re leaving money on the table if you’re not optimized for local search. Since the strategies that get you into the local three pack are also good for your SEO, you’re doing your business a favor by working to get into one of the top three results, even if it takes some time to knock others out of the spaces.

So many factors contribute to your search engine page rank that sometimes it’s difficult to put your finger on just what is giving your site a boost. Google’s algorithms consider many different factors when ranking your site. One that is well known and understood are inbound links to your site from outside sources. Certain links are a positive ranking signal that helps boost your page’s rank—but sometimes links are deleted or moved. That doesn’t mean the power of the link to improve your search engine page rank evaporates.

What Are Link Ghosts?

Link ghosts are links to your site that have been removed or deleted. Sites remove or delete links for many reasons. Updating a webpage to include new information may delete the content that included your original link. An inbound link may be deleted after a period of time. For example, if a link was mentioned as part of a contest, the contest expiration may cause the page to be removed.

Some websites close down permanently or take themselves offline to update. That can also cause a link ghost. Google knows there was a link pointing to your website. The link is dead now, but it still causes an impact on your rankings. Since one of the major benefits of a good link profile is your search engine ranking, this means that temporary links may offer more benefit than is usually assumed.

What Are Link Echoes?

Link echoes are the same thing as link ghosts. The terms can be used interchangeably. One reason the term link echoes is used is that the ranking signal of the link echoes, continuing to affect your site’s rank even after the original source of that signal is gone. Rand Fishkin says he actually finds the term link echoes to be a better name than link ghosts.

How Do We Know Link Echoes Affect Rankings?

Rand Fishkin’s team at Moz saw the effects of link echoes while working on a project to determine the effects of anchor text.

The links pointing to the pages they were testing bumped up the page rank of those pages. They moved to higher positions in the targeted searches. In the course of the test, Fishkin’s team removed those links and then, to their surprise, found that the pages either retained the same rank or just dropped a bit.

Once they removed the links and Google indexed the pages again, it would be normal to assume the boost from the links would disappear. However, that wasn’t the case.

The positive effects of the inbound links remained.

Almost five months after the initial test, the sites were still significantly higher in the rankings than they were before the test. The pages were indexed by Google multiple times and didn’t see new links that Fishkin was aware of, though he admits that it’s possible that links from outside sources had been created since the original test.

But in every test with eight different pages, the results remained the same. Link echoes improved the position of the page in search results.

Why Does SERP Matter?

SERP matters because your rank determines how many visitors you get from the search engine. Studies have repeatedly shown that the first Google search result gets the most clicks. The second gets less, but more than the third. Eventually, the click rate drops off and the lower you’re ranked, the less likely you are to get traffic.

Results on the second page of Google are massively unlikely to get a click than results on the first page.

When you improve your SERP, you improve your chances of getting a new visitor. That person may become a follower of your site, recommend it to friends, or use products or services you provide. Since SERP is so essential for your business, it’s important to take the steps to improve your SEO.

Link Echoes and SEO

Link echoes are an exciting thing for people interested in improving their search engine optimization.

When you’re working to increase your SERP, your focus on SEO matters. The way your page is displayed and promoted has a major effect on where it falls in the rankings. Promoting your page includes getting links from other sites. These links show Google that your site is reputable and useful, among other things.

Improving your link profile is an essential part of SEO. Multiple options for links that have a positive ranking signal can affect your SEO strategy. A lot of SEO experts focus on retaining links over the long-term. They look for links that won’t be removed. But there are reasons to accept links that won’t last forever, too. Good search engine optimization aims to improve your SERP in a way that remains even as Google tweaks its algorithm to remove low-quality sites. Having some temporary links is natural and may benefit your site more than you think.

There are a lot of ways for you to get positive links that improve your SEO. Since link echoes retain value, you can include links that will only be available temporarily as part of your link building strategy.

Why Do Link Echoes Retain Value?

No one knows for sure why link echoes still have a positive effect on rankings. Fishkin has a few theories about why Google still gives value to links that are gone.

Website Performance

It’s possible that Google considers the website’s performance in search results. If it does well and doesn’t send searchers back to the results, Google might allow it to keep the rank. Search engine ranking positions are all about offering value to searchers. If your page offers that value, Google doesn’t have a lot of reason to bump it down in rankings. Good links from reputable sources are a positive signal to Google that your site deserves a higher SERP. So link echoes, positive ranking factors, and searcher reactions to your site may combine to keep your site in a good ranking position.

SERP Factors

Link profiles aren’t the only thing that contributes to a site’s SERP. Other factors play key roles as well and since Google doesn’t publish its ranking algorithm, it’s difficult to know which are in effect. Having those links pointing at your site in the first place creates a change in your SEO. It may cause other unseen changes that still resonate enough to maintain the rank. Fishkin doubts this theory, because of the repeated results of his tests. But it’s still a possibility that he put forth.

Link Echo Ranking Factor

Fishkin says it’s possible that Google actually does consider link echoes as their own signal. The things about inbound links that are positive, like the reputation of the linking site, for example, don’t disappear just because a page updates and the link is removed. Google knows that certain types of links and in of themselves are a signal that your page has value. Those links being gone doesn’t mean that the value was never there to begin with.

No definite answer exists to explain why link echoes have such a positive effect on your rank, but these theories might hold the answer.

What Do Link Echoes Mean for Me?

Link echoes retaining their ranking value means that even temporary links can help boost your SERP in the long term. While conventional wisdom suggests that focusing on permanent links is a better strategy, link echoes show that may not be true. Since you can get value from link echoes, temporary links should also be sought.

Keep in mind that as your site rises on Google, you’re more likely to get links from organic sources. A person who sees your site when its SERP improves might link to it from his blog, for example. So even if the value of a link declines until it doesn’t matter in a year or two, that temporary boost can pay dividends.

One thing to consider is that it’s still important to keep your SEO strategy as white hat as possible. Google eventually adapts to remove sites that use black hat tactics to improve their page rank. If you use clean strategies that improve the quality of your site and your reputation, you’ll come out of these algorithm changes without losing major rank overnight.

When you’re working to improve your search engine ranking position, link echoes are beneficial. They ensure that links you’re getting today continue to help improve your search rank tomorrow. Since you can’t guarantee that inbound links will last forever, it’s nice to know they can still provide value after their gone. As you work to improve your link profile, you don’t have to focus only on links that will remain on a webpage forever. Instead, place links where they fit best and enjoy the boost as it lifts your site to a higher rank on Google.

Sometimes you do everything right, but you don’t see the results of your efforts right away. It could be that your web design, approach, or marketing need some tweaking—but sometimes another factor is at work. In its quest to keep search results relevant and only lift the best to the top, Google sometimes holds back sites that are attractive, functional, and deliver a lot of utility to their audience. But if you know how to deal with Google Sandbox, the impact will be much less than it will be if you panic and make the wrong moves.

What is Google Sandbox?

Google Sandbox is a filter imposed on new sites. It’s designed to stop them from ranking, especially for high-competition keywords, until they’re more established and Google can determine what the site is about.

So many new websites are launched every day; many of them employ techniques to manipulate the search engine and gain more clicks. Google doesn’t want to lift these less-relevant sites to the top of a search. Many new sites are filtered until their intent and techniques are determined to be positive ones.

Does Google Sandbox Exist?

The existence of Google Sandbox has not been confirmed by Google. However, there are many signs that it exists. Beyond the indications, though, it’s logical for it to exist. It serves a purpose for Google that helps them optimize their search engine.

Recently the conversation about whether Google does actually sandbox sites came up again when Gary Illyes tweeted about it and of course denied it existed:

We don’t have a sandbox

— Gary Illyes ᕕ( ᐛ )ᕗ (@methode) May 25, 2017

There is no need for Google to confirm its existence when many new sites have the same issues getting a good rank when they’re first launched. It’s clear that something is holding them back. That something is the filter Google puts up until they know the site is one they want to display.

How Does Google Sandbox Affect My Site?

Google Sandbox has an especially obvious effect on high-competition keywords. More people are trying to make their sites rank for those terms. Google uses the Sandbox filter to make sure that low-quality sites don’t take over results, but even good sites get caught in it.

The biggest impact is in terms of your search clicks. When you’re in the Sandbox, you aren’t appearing as frequently in search results are you would outside the Sandbox. This means that less people are being directed to your website via the keywords you’re trying to rank for. This can make it look like you’re not doing things right in terms of SEO. That may not be the case though.

If you’re following SEO best practices, you may just be stuck in the Sandbox and waiting to be unleashed so that the full power of all the work you’ve done brings you more traffic. Until then, unfortunately, you may see that you have less traffic than you’d expect.

Why Does Google Have a Sandbox?

Google has a sandbox because first impressions matter. When your site debuts, it is making a first impression on Google—and they can’t be sure whether you’re dressed up in your Sunday best to impress them, or if you’re actually as great as you appear to be.

Many people use quick-fix SEO tactics to influence search engines and get more viewers. These degrade the quality of searches for everyone. They are able to perform better than sites with superior content. They offer less utility than sites that are optimized in a good way, but may still rise about good results in search lists.

Google is as aware of these tactics as anyone. Their Sandbox acts as a filter to keep these sites from overtaking search results. Someone well-versed in SEO tactics can easily put up many sites to grab quick rankings. Sandbox keeps them from being able to do this successfully.

Once Google is more familiar with your site, you get to venture out of the sandbox. Then all your efforts will start directing traffic to your site. It just takes time for the search engine to understand

How Long Does the Filter Last?

It appears that the Google Sandbox filter lasts about six months max.

The length that it affects your site depends on a few factors, like:

• Content on your site
• Keywords you’re targeting
• Your niche

The reason these factors affect how strongly Google has to scrutinize your site. Different niches are targeted in different amounts and by different tactics. If you’re in one with many black hat SEO practices, then you may be in the sandbox longer. If you’re going after low-competition keywords, you may be out of the sandbox sooner.

It’s better not to try to predict when you’ll be out of the sandbox. Instead, focus on making your site the best it can be. Make sure you’re doing everything you can to build great content. That way, when you’re out of the sandbox, you have an optimized site. It won’t last forever and you want to be ready to get the best possible traffic from Google once you’re out.

5 Ways to Avoid Google Sandbox

Though you can’t guarantee that you’ll avoid the Sandbox, there are things you can do to boost your chances of staying out of it. If you’re already in it, doing these things could even help you get properly classified sooner.

• Reexamine everything on your site and make sure you’re following SEO best practices. If you’re using any black hat techniques, cut them out and start doing things the right way.
• Reconsider the links to and from your site. It’s important to have high-quality links in the right proportions of follow and nofollow. If all your links are paid or sponsored, it may change how Google views your site for the worse.
• Keep updating your content with new and relevant content. Manage your site in such a way that Google can see you have good intentions.
• Use a sitemap.xml file and a robots.txt file to make sure Google’s crawlers can read and index your site properly. If your site is difficult for the crawlers to understand, it may not be updated and removed from the Sandbox as quickly as it will be otherwise.
• Update the <lastmod> tag on each webpage on your site. This shows Google that your site is being updated, which they favor.

Doing these things can help you avoid the Sandbox or even help you get out easier. You can also launch your site before you need a lot of traffic and just wait it out. But remember there’s no guarantee no matter what path you take. If you’re going for very competitive keywords, you may end up there.

It’s not always a bad thing. Sometimes it’s an indication that you’re doing things right and Google is making sure your efforts to optimize your site are white hat, not black hat.

Black Hat SEO

Black hat SEO or black hat tactics are names given to a particular theory of search engine optimization. Unfortunately, it’s one that has negative effects even for websites that don’t use these tactics.

People who engage in this behavior build a site that gets to the top of a Google search for keywords at all costs. What they don’t do is create great content or deliver utility. If you’ve ever performed a search and only gotten low-quality results that looked like spam, you’ve been the victim of these tactics.

Black hat SEO can actually violate the terms of service of Google, which can have even worse consequences for your business.

Some examples of black hat SEO are:

• Keyword stuffing, which refers to writing content that exists only to repeat keywords. This helps you rank for those keywords, but doesn’t make good, useful content.
• Link manipulation. This can be anything from spamming links on different sites to buying links. You aren’t getting quality links because you’re a quality site. You’re building them too quickly from low quality sites or purchasing them to get a false advantage.
• Sneaky redirects. These occur when a person visits one page and is automatically brought to another. For example, if you searched for lawnmowers and were redirected to a page about hedge trimmers because the owner could rank for lawnmowers, but not hedge trimmers.
• Automated or ‘spun’ content. Some people use programs to create content, rather than having it written. This leads to low-quality content with nothing new to offer.

Since black hat SEO tactics can temporarily boost a page’s search ranking, Google has to guard against it. If they don’t, the quality of their searches goes down. Google Sandbox is one way of fighting back against black hat SEO tactics and other ways that people find to manipulate search results.

White Hat SEO

White hat SEO is the opposite of black hat SEO. It refers to SEO best practices and other ways people use to optimize their sites that are good for your business, your clients, and the search engines. It’s the kind of SEO work that Google wants people to do, because it helps bring some of the best content to its proper place in search results.

White hat SEO is more difficult and may take more time to show results than black hat SEO. It will keep you in Google’s good graces and make sure you don’t get hit by changes to the algorithm like Panda. It’s always good to do thing the right way so that you don’t have to redo them later.

Best Practices

SEO best practices are all about bringing the right content to the right people. It’s a way to make sure people are getting the results they need. Unlike black hat SEO, white hat SEO ensures that people who find the way to your site are the ones interested in what you have to offer. It also helps you build positive relationships in your niche when you interact with other, complementary sites.

One of the most important aspects of white hat SEO is writing good content. Google gives weight to strong content that’s updated regularly. While you may feel discouraged and not like creating new content when you’re in the Sandbox, put away those thoughts. Instead, realize that you’re creating a portfolio of work that can bring you benefits for years to come.

Once you have the good content, you have to find a way to get your name out there. Creating a strong, positive backlink profile is essential for your site’s success. Unlike black hat SEO tactics, white hat SEO is all about good content marketing and outreach. You find people in your niche who can feature your work because they appreciate it and find value in it

So does this mean that you should wait to do the right things until your site is out of the sandbox? Absolutely not.

3 Things to Do While You Wait

• Keep writing content for your site. The more content you have, the more pages that can appear in search results. When you keep writing great content, you’re creating a future for your site and business.
• Make relationships with others in your niche and get great links. Links have a filter of their own, so getting them up now may help them achieve their full potential sooner. Use your time in the sandbox to start the process of making and sustaining those connections that benefit you.
• Join Google AdWords and find visitors in other ways. Since your traffic is slowed by being in the sandbox, things like AdWords, content marketing, or other advertisements can help you reach out and find people to use your site now rather than later. These may also benefit your SEO when you’re out of the Sandbox, allowing you a higher rank than you would otherwise.

Whether you’re in the Sandbox or not, keep making your site the best it can be. If you’ve done everything you can, there’s nothing left to do but wait for Google to release you from the Sandbox. As soon as you’re out, you’ll see the benefit of your hard work in terms of traffic directed to your site from Google search results.

Ultimately, Google Sandbox is just a reminder to do the best you can to conform to SEO best practices. As long as you do—and keep things updated, relevant and useful—you’ll see your traffic from search engines increase. You’ll also stay ahead of SEO changes, filters and any other check Google comes up with.

One of the main things that drives people to your website is content. It’s one of the primary things Google indexes to create results for searches that are applicable to your website. While great content and content that’s great for search results may not always look the same at first glance, you can work on making your content stand out from the crowd and optimized for search engines.

It’s an essential part of promoting your website, finding new visitors, and turning your brand into a powerhouse.

What is SEO Copywriting?

SEO copywriting is all about creating content that’s designed to help your search engine rank. Even a great page of content may be tweaked to provide better performance on search engines. When you’re writing a page of content for your website, whether it’s a blog post, a product advertisement, or a landing page, always keep search engine optimization in mind.

Every part of your site should be designed with SEO in mind, but content is one area to especially pay attention. The reason for that is because your content is the thing that will be updated most on your site. Since your place in search results may be boosted if you update more often, SEO copywriting is a habit you’ll want to develop early on.

Of course, if you already have a lot of content that isn’t optimized for search engines, you can go back and make it stronger. Updating your old content may also give you a boost, and is worth the time it takes to do so.

What are the Goals of SEO Copywriting?

Copywriting for SEO done well has three parts. First, you must write content that delivers the message you want your site visitors to absorb. Second, you must write it in a compelling, clear way that encourages people to read it and makes them want to come back. Third, you must write and present the content in a way that makes it easier for search engines to crawl your site and present it when the right keyword search is performed.

Ultimately, these will contribute to the three primary goals of SEO copywriting.

• Filling your site with great content that’s straightforward and written to your audience.
• Structuring that content so that a search engine has an easy time indexing it.
• Boosting your position in search results, leading to increased clicks and visitors.

It’s all about playing nice with what search engines want so that you can reap the benefits of getting to the top of the search results. Since the first result on Google gets 33 percent of the traffic, and every result down gets exponentially less, even one upward position can make a substantial difference. If you’re not on the first page of Google search results for your targeted keywords, don’t despair. That can be your first goal as you improve your SEO copywriting and update old content.

Cornerstones of SEO Copywriting

To become skilled at copywriting for SEO, keep in mind the best practices as you write. That way, you’re always working to make your content better and more likely to be shared.

Compelling Content

Writing compelling content is the most important aspect of SEO copywriting, which cannot be stressed enough. The reason for this is that search engines put a lot of weight on how many quality links from trusted domains link back to your content. When they like your content and share it in a positive way, you get two different benefits:

• People who follow the site linking to you are more likely to click the link and discover your site organically. It may lead to other shares and links on other sites, too.
• It increases the amount of link juice you have.

Keyword Research

When you’re writing content designed to get people on your website, do keyword research to make sure that not all the keywords you’re targeting are competitive. You want a good mix of different types of keyword types. A handful of competitive high-value keywords that are hard to rank  may surprise you when you rank higher than expected. Lower competition long-tail keywords will be easier for you to get rank in when you’re first starting, though. So when you’re designing a piece of content, consider the keywords you want to target before you start writing.

Content Research

Do your research on the topic you’re writing about before you start the writing process. Having a good grasp of the topic will make your content better and provide a good first impression to any new visitors. Putting out mediocre content quick may seem appealing, but in the long run writing high-quality content with helpful information will lead to better performance for your site.

Proper Structure

Once you have a great content piece ready, you need to put it in a compelling frame. Having relevant images that are attractive and eye-catching, related videos, and a catchy headline. Since the headline may be picked up as the title of your search results, make sure it explains the content and makes people want to look at it. Great copywriting is improved by having all the right link types, keywords, images, and structure to present it properly.

Keywords

So how do you find the right keywords to build your content around? Use a keyword research tool. There are several available from Google, Moz, and Wordstream, for example. Type in a keyword you want to see results for, and then explore the available data. Look for keywords that have many searches, but lower competition. Ones with a lot of competition will be hard to rank for. Keywords with few searches won’t give you as much benefit as ones that get many searches.

Most tools will also give you data for long-tail keywords. These are longer, more specific keywords that people search for and may deliver lower competition for more searches than standard keyword phrases. If your website is relatively new and lacking in the authority to take on the major industry competitors then it maybe wise to target multiple long-tail keywords and build up traffic and authority to your site and brand that way though.

Tips for Better Keyword Research

• Think outside the box. If you’re not sure what keywords to use, put yourself in your customer’s shoes. Try to figure out what he might look for. Think what queries a searcher might type if they are asking a question you have the answer to. Keep a list of keyword phrases you’ve considered.
• Read through competitors’ websites to determine what keywords they’re targeting. It may help you come up with ideas to put into the tool.
• Give yourself some room to experiment. Not every piece of content you publish has to be a homerun, because it will also provide other benefits for your site—even if it doesn’t get a lot of views. It’s okay to try something new to see how it performs and test it on your own site. You may discover a great keyword or phrase others in your niche haven’t yet.

Setting Up SEO-Friendly Documents

One important consideration when performing SEO copywriting is that you can’t just dump paragraphs on the page like an essay. Web content should be formatted differently than other types of content, simply because it will be read and examined differently.

Consider using headings to break up your document. Think of them as the bones of your content. They make it easier for a visitor to skim the page and find the content that’s relevant to them. Don’t make your paragraphs too long. Short paragraphs or a mix of lengths is more readable and attractive.

Choose a font that isn’t hard to read. You’re looking for something attractive that fits with your page, but nothing fancy with lots of flourishes. If it’s hard for a visitor to read your site, they may move on and not come back. Always think readability when you’re working on your copy cosmetics.

“On a typical blog, only about 2% will spend more than two minutes reading a post”

Neil Patel, Quicksprout.com

Writing SEO-Friendly Content

Think of your content as a conversation between you and the person visiting your site. Depending on your niche and the approach you want to take, you might keep things more casual or more formal. For example, a recipe site that uses real-life anecdotes might address people like old friends. A site trying to rent business conference spaces probably wants to keep things more professional. Choose a tone and stay on it throughout your site.

Use the active voice when possible. Don’t force it, but do try to write in such a way that most of your sentences are active rather than passive. It is a cleaner writing style that resonates with most readers. Also, use powerful words that inspire emotion in the person reading your content. When they connect with your words, they’re more likely to connect with your site.

“Using active voice helps people picture themselves taking action, so it’s no surprise that it’s considered so important in marketing copywriting. After all, when you write your page copy, you want it to convert – and that means convincing readers to take action on your offer”

Sharon Hurely Hall, Sharonhh.com

Determine what questions your content could answer, and then work that into the content. Many people search for questions when they don’t know the answer to something, and if you provide the answer, you might rise in search results.

Finally, don’t skimp on the words. Writing more than 1500 words not only offers more space to answer questions and explain concepts, but it also provides more room for links and keywords. You don’t need to go overboard; every post isn’t a novel. But don’t cut yourself off, either. Write to the topic, and try to go long. Neil Patel of Quicksprout found that pages that ranked higher on Google were likely to have more than 2000 words. Pages that were higher in the results tended to have more words than those lower in the results as well.

7 Ways to Improve Your SEO Copywriting

Don’t Keyword Stuff Your Content

Old SEO professionals often suggested stuffing in the keyword you’re targeting as much as possible in a post. But that creates an unreadable and unattractive piece of content. Instead, keep your tone natural and appealing. Use different variations of your keyword to target other potential searchers with your content.

Pay Attention to Your Metadata

Your metadata is information about your content that doesn’t appear on the page, but is visible to search engines. It may determine how your site’s search result appears on Google. Make sure to optimize your metadata before you publish your page. Even great SEO copywriting needs the right frame to get those initial views before your site develops a large following.

Create a Blend of Link Types

Not every link on your page should go to a different site. If you have other content that offers more information about a topic you touch on in your content, link it in your piece. It keeps people on your site, shows the breadth of your knowledge, and improves the utility of what you’re writing by offering a portal to other information.

Always Check for Errors

Errors aren’t only grammatical issues or misplaced commas. They can also be using the same word too often, or not varying sentence lengths. You don’t have to be a perfect, professional writer to create good content. Using a great editor can be highly beneficial in making your writing better and more attractive to visitors. Look for any issue that makes reading the piece less than smooth.

Look for Places to Quote Experts

Not only will quoting experts offer an SEO benefit, but it will also add authority to your piece. Read through the content that others in your niche are developing to see what they’re saying. Once you find something relevant, quote the person and link back to their site.

Keep a Steady Flow of Information

Repeating yourself in SEO copywriting isn’t a bad thing—but you should be introducing new ideas as your piece develops, too. Repetition helps drive home the most important points you need to make. New information keeps the content moving and interesting, as well. Try to only repeat the things that are vital for a reader to understand in a single piece of content.

Back Up Your Facts

If you cite a quote, paper, study, or fact, link to it in the body of your content. Make sure you find the best source possible for that link, too. For example, linking to a study itself offers more utility to your reader than linking to a fluff news piece about that study. Always err on the side of value when making decisions in your copywriting. Good content will lead to good PageRank, as long as you also focus on things like content outreach and metadata best practices.

Conclusion

SEO copywriting is an important skill to cultivate and master as you build your website and develop a following. It’s the base of your site and your communication with visitors. You can always hire a professional if you don’t have the time or inclination to learn, but feel confident that you can also write powerful content yourself if you’re so inclined.

What is Cornerstone Content?

Cornerstone content is the foundation of your website. It’s the most important, well-written, and explanatory information that you have to offer in your niche. You’re building your entire website on the basic fundamentals of your niche. It might include things like introductory blog posts, frequently asked questions, or other important information like instructions or warnings. Anything a new visitor might need to understand the content of your website or content area can be a cornerstone.

Cornerstone content should help a person get familiar with both your website and the most important topics that you’re covering.

Another reason it’s called cornerstone content is because it should be the best content on your site. This is the content many people will see when they first navigate to your website. Plan to make a good first impression with strong and relevant pieces. One way to increase the number of returning visitors to your site is actually to have a series of helpful or introductory posts linked on the welcome page.

How Many Cornerstones Should I Have?

There is no hard and fast number for the amount of cornerstone content you need, but look to have a minimum of four or five pieces of content. They should be well-researched, clear, and informative. Depending on your topic area, you may need more cornerstone posts. Don’t be afraid to branch out and create additional pieces. Few undertakings are done overnight. Update your website with cornerstone content as you grow and you’ll eventually have a wider, more solid foundation.

How to Decide Which Posts are Cornerstone Content

To decide what is cornerstone content, load your website and pretend you’re a viewer interested in your niche but unfamiliar with your business. Imagine that you’re not an expert. Try to figure out which articles or pages you’d want to look at first. What information are you seeking? The posts that a new visitor would attempt to find are cornerstone content. It’s the most basic and important information your website has to offer.

If you’re creating cornerstone content for the first time, decide what issues will be most pressing for a person searching for content in your niche. If you’re selling doghouses, for example, an article about how to choose a doghouse or the different types of doghouses would be good choices. They’re helpful articles that will appeal to many people, and bring them to your site. Once a person associates you with knowledge, they may be more likely to trust you and use your products or services.

Why is Cornerstone Content Important?

Cornerstone content is important for several reasons. The first is that it’s the information someone needs to determine whether your website is useful. If you’ve ever been to a site that lacked a clear structure, you understand the need for cornerstones. They guide a new viewer into your site and help them come to trust in the product or service you’re providing.

Cornerstone content also acts as a hub for all the posts, articles, or content you have about one topic. It’s an introduction instead of a deep, nuanced discussion of one particular aspect of an issue. Think of it as an excellent overview of topics that matter most in your niche.

How Does Cornerstone Content Help Me?

To get a better idea of how cornerstone content can improve your website, look at how Brian Clark of Copyblogger expanded his audience.

When his site started in 2006, he only had two pieces of cornerstone content that were of interest to his target audience. They were pieces about fundamental concepts in copywriting and blogging. These drew people into his site and his regular blog updates helped keep visitors around and encouraged return visits. Derek Halpren says, “The cornerstone content gave Brian instant credibility.”

More than a decade later, Brian has more than a dozen cornerstones on his site that draw in new traffic and help a viewer become accustomed to the topic. Those original cornerstone resources are still helping Copyblogger rank for strong keywords and pull in new viewers today. For Brian and others who use cornerstone content successfully, it helps them rank for high-visibility keywords and positions them as topic authorities.

Cornerstone Content and SEO

“Sites don’t rank: pages rank. If you want to rank for a keyword, you’ll need to determine which page is going to be the page ranking for that keyword”

Joost de Valk, Yoast.com

So what SEO benefits are there and how do you get them from cornerstone content? One of the biggest positives is that writing cornerstones can help you rank for popular keywords. These can be difficult to have a strong position for otherwise. Since cornerstone content topics will come up in other blog posts, it’s important to make sure you’re presenting your pages the right way for Google to understand which pieces are cornerstone content and which are supplementary.

Cornerstone Content and Linking Structure

Think of your site content as a graph with the homepage at the top. All the less important articles appear near the bottom, filtered down from more important pieces. Your cornerstone content should be near the top of the graph, preferably linked on the homepage.

As you discuss the cornerstone topics in other posts and places, link back to the cornerstone articles. It will make Google’s crawlers interpret them as more important than the other pages, ideally. For example, if you’re writing a post about marketing as a cornerstone piece, link back to it from articles like “Marketing to Students” or “Tips for a Great Marketing Strategy”.

Cornerstone Content and External Links

If you’re able to get high-value links from an external source, consider having it link back to one of your cornerstone articles. Since cornerstone content is ideally competing for the most competitive keywords, it’s important to give it some priority.

High-value links from great sources can boost your SEO. Point them at your cornerstone pieces to help them rank for those more difficult keywords. Keep that in mind when you’re doing content outreach with other sites.

Cornerstone Content and Customer Engagement

Since cornerstone pieces are your strongest and most relevant content, they increase customer engagement. People who enter your page looking for answers should be able to find them easily and not have to search through your site. When a customer finds a site useful, they’re more likely to return and recommend the site to friends.

Presenting the cornerstone content up front also offers the benefit of keeping someone on the page. According to the Nielsen Norman Group, people leave webpages in less than 30 seconds in large numbers, but more slowly after the first 30 seconds. If you can keep a viewer on your page for 30 seconds, you have a better chance to retain them.

Since cornerstone content is interesting and relevant, it can hold customers past that crucial 30-second mark. Keeping someone on the page lets you get a chance to wow them with what you’re offering.

“You need to go out and learn something about your industry before you make something for it”

Rand Fishkin, Moz

Crafting Cornerstone Content

An important skill is creating great cornerstones that stand as guides to newcomers. The strength of these cornerstones is what drives traffic to your site and sets you apart as an authority. So it’s important that everything you present is well-researched. Make sure that you’re providing clear information for a reader who isn’t as familiar as you are with the topic.

Doing research in your niche before you start the process is essential. Knowing what’s out there gives you an idea of what ground there is to cover, what’s old news, and what will catch a viewer’s interest. It can also help you find good links to include in your content.

If you already have a lot of content, select the strongest pieces that best represent and elucidate your area of expertise. If you don’t have content yet, write a list of questions that most people searching for the keywords you’re targeting would have. Start writing your first cornerstone piece to answer the one that seems most important or compelling.

7 Tips for the Best Cornerstone Content

• Figure out what keywords to use. To do this, ask yourself what search someone would perform to find your page. Once you know what keywords you’re targeting, focus on making your page respond to a search for that keyword as best you can.
• Focus your metadata with your keywords. Remember that your title and meta description may appear on your Google result. Make sure it’s eye-catching and references the content of the page.
• Consider the competition. If your competition doesn’t have strong cornerstone pages, it improves your chance of gaining return visitors through great content. On the other hand, strong content from competitors means you must set yourself apart. Consider setting up a tutorial or cornerstone pages that link together. It could help you stand out.
• Draw your reader’s eye to your cornerstone content with an explanation of what you’re providing, an intriguing story, or some kind of offer. Getting attention can be difficult, so try to lead with something strong.
• Use bullet points and subheadings to break up your content and increase visual appeal.
• Include videos, images and other media to help illustrate your points and expand on them.
• Read over your content regularly and update it as needed. Google favors pages with content that’s updated over those where it isn’t.

Cornerstone Content and Marketing

One way to create effective cornerstones is to think of them as a product. They’re entries to your brand or answers to questions, for example. Everything you do to attract customers to your page is marketing. In that same way, effective cornerstones are marketing too. But don’t write cornerstone pieces the way you would an advertisement. Instead, think of them as teaching tools.

Consumers often block out marketing, but respond positively to educational pieces. Write your cornerstone pieces with the intention to teach the reader something. Since you’re providing positive and free resources, people will be drawn back to your site. If you do an exceptional job, you also improve your chances of social shares. These strategies should help you create stronger content that resonates better with visitors.

Presenting Your Cornerstone Content

A landing page is one of the best ways to present your cornerstones to a new website viewer. It creates a roadmap that showcases your best content and helps people find it immediately. One way to do this is by linking it to your landing page.

Make your cornerstone content visible and easily accessible. It shouldn’t be a struggle for a new visitor to find it and read it. If the cornerstone content links together, be sure to provide a way for a person to navigate from one piece to the next.

Cornerstone Content and a Call to Action

Since one of the reasons to have cornerstone content is to increase customer engagement, include an appropriate call to action on your pieces. This will help a person to know where to go to utilize your products or services. In the same way cornerstone content should be easy to find, so should the content you want to point people at.

Cornerstone content provides viewers an entry point to your website and can help retain a first-time visitor. It showcases the knowledge that you have; it helps you gain the trust of a potential customer. Craft strong cornerstone pieces and present them properly for the best result.

You don’t have to start from scratch, since you can fix up old posts or content and make them good enough to be cornerstones. Don’t be intimidated. Cornerstone pieces are an essential part of your website and will help you retain customers and improve your SEO. The time you spend creating great content will pay off in the end as cornerstone content draws new visitors to your site.

Do you have any cornerstone content on your website or blog? Feel free to show us in the comments!

Links from directories do not have any value

Back in the old SEO days when link building involved submitting your website to as many places as possible directories were high up on the list as a main place for getting links from. When people started to spam this tactic too much and many link directories started to lower the standards of what they accepted or even let any website add it’s link with no oversight things started to get out of hand. Many directories deemed to be low quality or simply for the purpose of adding links were heavily penalized by Google and then after the Penguin updates people quickly stopped using them.

However, this does not mean that all directories are bad. Like with all links it depends on what the quality of the site is and what it’s doing. If there is a website run specifically for businesses in your local area with a directory and they are accepting listings and vetting them  then by all means you should be looking to get a link from that site. As with all link building, use your judgement and analyse the quality of the site beforehand.

Getting links too fast will get you penalised

Another myth and one which even seasoned SEOs believe! There is some truth to this though, if you create a new website or publish a new page and then get a lot of links with the same anchor text or text that is overly optimised for search terms than Google may not see these links as natural as when a link is truly built naturally it is normally not using your target search terms! However, if your business happens to blow up in the news or a piece of content goes viral and suddenly you are getting lots of links then this is fine and Google can tell that they are natural. So yes if you are doing forced, low quality link building too quickly then expect them to either not count at all or for Google to come after you, otherwise you’re fine.

Don’t link out to too many sites

This is something else that did have some truth to it in the past but in the last few years Google has stated is not true anymore. Many years ago in the Google webmaster guidelines it said “Keep the links on a give page to a reasonable number (fewer than 100)”, however people took this as a web spam rule and soon after 100 was the benchmark figure a page should not go over for outbound links. Matt Cutts helpfully cleared this up in 2009 though explaining that this was more of a user experience guideline which is why it was not listed in the web spam section.

“Does Google automatically consider a page spam if your page has over 100 links? No, not at all”

Matt Cutts, 2009

Even though the advice was dropped from the guidelines in 2008, Google publicly reinforced this in 2013 but also added a note that they make take action against that page if there were signs of obvious manipulation and/or spam.

Do not ask for links at all as it will get you penalised

This is not true but again it does share similarities with other situations where companies have offered discounts on their products and services or even free samples in return for links. If Google sees a website or company doing this on any kind of large scale they will see it as manipulative and most likely issue a penalty and warning.

However doing general outreach to niche related sites and asking them to link back to you is just fine. If a website has a resources page and you have something that you feel would be a good fit for that page then by all means ask them to add it.

Don’t get links from sites with less authority than you

As long as a site has quality content and isn’t spamming then the link is still valuable to you if its DA 50 or 20 site. Of course links from higher authority sites will carry more weight but lower ones can still help especially if the content is closely related to your site, don’t turn your nose up at them!

More than one link from the same domain has no value

Getting links from as many different domains as possible is of course desirable for any webmaster or link builder. Getting a second or third link from a domain that has already linked to you may not help you as much as the first link did but it still passes value in the same way other links do. If Forbes.com was linking to you multiple times from their site would you be upset? Of course not.

Links from non-related sites will not help

Your priority target sites should be sites related to your industry but it doesn’t mean that links from other niches will not pass value and help your rankings.

Link building is an independent strategy

This is another hangover from how SEO was done in the past and before the rise of content marketing. Any modern day SEO or content marketer knows that these two fields now go hand-in-hand. High quality and useful content is integral to nearly all link building campaigns especially if you want to attract links organically (without having to do manual outreach) and if you are planning a piece of content that you are hoping will get links naturally and/or you want to use for outreach to get links then making that piece of content as stand out as possible should be your main priority. If you have an attention grabbing piece of content that is head and shoulders above your competition then this will do a lot for the work for you!

 Reciprocal link building will always get you penalised

No it will not. If you link to a site that happens to link back to you by chance or even intentionally then Google will not have a problem with it. However, if they see you conducting what looks like a reciprocal link scheme where there are many sites and you are all linking to each other then they will take action.

I’m sure you are beginning to see a pattern here now, don’t spam, Google isn’t stupid!

Links are permanent

You may have heard people say thins like ‘pay per click is temporary, SEO is forever’ and there is some truth to this, although SEO takes a lot longer to achieve results the affects can last for a long time and organic SERP results historically have a much better click through rate than PPC search ads. However this does not mean that if you build XX number of links for a website that those links are still going to be there in a few months or a year later. Editors may remove links or entire pieces of content, websites are bought or shutdown, businesses may go bust and there are numerous other reasons that any number of highly valuable links to your website disappear overnight. Link building should never be a ‘set it and forget it’ strategy and should be on-going which is adds further emphasis to why it needs to be baked into your overall content and digital marketing strategies.

Nofollow links have no value

As we covered here in a previous post nofollow links should actually be part of your linking strategy to ensure that your link profile looks natural as Google does not like to see too many followed links and you want to have a link portfolio with a good mix of followed and nofollow links. Some SEOs and content marketers these days even say that you shouldn’t even think about whether a link is follow or nofollow and instead focus on reaching out to the right websites and people.

One of the great things about raising your visibility through search engine optimization is that you can get a lot of link juice with a few simple changes to how your produce and present your content. One well-known way of improving your SEO is through external links from relevant, popular sites that point to your content. A method of improving your SEO that’s a little less understood is internal linking and its many benefits. If you aren’t including internal links in your webpages, you’re losing out on what could be a substantial boost in your Google rank.

What is Internal Linking?

An internal link is a link on your website that points to another page hosted on your website. For example, if a blog post on your page references a product you’re selling, you could link to that product. You could also link to your homepage, frequently asked questions or another post that sheds light on a topic mentioned in the one with the link. The important thing about internal linking is that the source and target link are on the same domain.

What’s the Point of Internal Linking?

Internal links serve a few different purposes on your website. For one, they create a roadmap of your site that helps people navigate. A clear webpage structure makes a better customer experience. Another thing they do is educate your visitors on what topic you’re writing about. Sometimes concepts are too complex to be explained in a single post, and linking to another can help your visitor find more information to clear things up.

These links also help create more links on your site, which can benefit your Google rank and help make your site more visible to interested searchers. One of the major benefits of internal linking is its ability to make more of your pages indexed, which is another way to increase your visibility. 

Internal Links and Google Crawlers

Google indexes the web with robots called crawlers. They go to a website and index the content, then follow links to new pages to index those as well. When content is indexed, it is available to searchers on Google.

Internal linking gives the crawlers a new way to find pages on your website. It creates links for them to follow. It helps Google index your pages and display them in search results, which increases your potential visibility. Since Google only updates their indexed content so often, creating new links to your pages may increase the rate of refresh for your site.

Internal Links and Crawl Limits

When designing an internal linking strategy, keep in mind that search engine crawlers have limits to the amount of links they can crawl. Google recommends that you keep the number of links to a few thousand at most, as of 2017. In the past, however, Matt Cutts of Google recommended keeping links on a page to less than 100, Google dropped this recommendation later in 2008 but also reinforced that they would take action if a page was deemed to be linking out for spam purposes. 

When linking internally it is also important to keep your crawl budget in mind. This is the number of pages on your site that Google bots are able to crawl.

What is Your Crawl Budget and Why You Need To Know This

Since you also want to keep the page looking natural and not like it was link-stuffed, go easy on the internal links. Link totals include every link on the page, including the header, footer and any sidebars. If you can work in two or three internal links in a few thousand words, you’re doing the right thing.

That’s not to say that there aren’t times when more internal links are useful. If you’re setting up an index page or doing an overview of a topic to help people find more in-depth articles, link away. But in general, go easy on the internal links. Just a few to help readers and crawlers find their way to new pages can do wonders for your website navigation and SEO.

Types of Internal Links to Use

Use links in places where there is a convincing connection between the two pages. Ask yourself: is this relevant enough that a reader would want to click the link to see more information about it.

Use links that reach deep within the content of your site, not only links to the surface. While a link to your homepage is technically an internal link, it’s unlikely that it will deliver the same search engine optimization benefits as a link into deeper content, like blog posts or answers to reader’s questions that have been submitted to the site.

Types of Internal Links to Avoid

One type of link to avoid is a nofollow link. Since crawlers are using the link to get deeper into your site and index more pages, nofollow links counteract this. Crawlers generally only continue to the next page when the link is formatted as a follow link. Google doesn’t like to see webmasters doing this as it looks like ‘page rank sculpting’ which is when you try and force Google bots to only flow to certain pages to boost their value. 

“Nofollow is probably never the answer, especially on your own site. I can think of corner case scenarios where the target page would be robotted for whatever reason, and then if it is robotted and not indexed yet, if you don’t want to get that page indexed, then you probably don’t want to point to it with anchors”

Gary Illyes, Google

Matt Cutts did say back in 2013 though that its ok to nofollow a link to a page that contains something such as a login form:

Don’t have your internal links be the same on every page. Most webpages have a setup where links to major content are linked on every page. Examples include: contact us, the homepage or business hours. Avoid the mistake of making no variation.

Some examples of links that won’t be crawled are:

• Links kept behind forms won’t be indexed. Crawlers won’t submit forms.
• Some links are only accessible through an on-site search. These won’t be indexed. This is one of the most common causes of links not being crawled.
• Flash, Java and similar plugins can prevent crawlers from accessing the links on them.
• Links in certain types of Javascript won’t be crawled. It’s almost always better to use normal HTML links.

As you build internal links, decide what you want to focus on. You can focus on spreading many internal links through your site. Another strategy is promoting certain pieces of well-written content on many different pages. Either way, work to structure your links so they’ll be crawled. Your site will benefit from the new links and crawlers may find pages they haven’t before.

Internal Linking and SEO

Internal linking combines some of the most important components of search engine optimization into one task: linking, content, indexing, and refresh rates. Though you won’t get the same juice as you would from an external link from a high-authority site, you still get a boost when Google crawls and indexes your pages more often.

When your search engine optimization is increased, you’ll see your Google rank climb. Since pages at the top of Google’s search results for a term get significantly more traffic than those lower on the list, it’s worth the effort you put in to increase your rank.

Internal linking can also help increase your traffic and SEO by returning more of your pages in search results. More links mean more crawling means more pages indexed by Google. Those indexed pages can be returned in searches for the keywords you’re targeting. In that way, your site may rise above one that doesn’t use internal linking.

Internal Links and Reader Engagement

Another benefit of internal linking is that you can increase reader engagement. A good link structure will make your site and content easier to navigate for readers. One benefit is that a clear link to supplementary content will add value. Adding value will make your site more appealing to a visitor.

The easier and more helpful your site, the more interested people will be in returning to it later. Since returning visitors are more likely to make a purchase on your site, it pays to keep people coming back again. This is another reason why fresh content is essential and helps an internal linking strategy–it keeps people coming back and following links to your pages, establishing you as an authority and building the trust that inspires people to purchase products or services.

Internal Links and Niche Authority

Linking to your own material can also help increase your own authority in your niche. While linking to outside websites also has value, you show that you know your stuff when you use internal links properly. Since building your niche authority can help you build relationships with other businesses, attract customers, and offer external link trading capabilities, it’s good to position your brand as an expert.

Pages that define terms, elaborate on mentioned concepts, or highlight some area of expertise that you excel in can position you as an authority. Linking to those exposes your brand knowledge and awareness to other people. If you have more relevant and substantive content on your site, they know that you know as much or more than your competition.

Creating Linkable Content

One trick to internal linking is to create lots of content. The more content, the more potential links and places to link on your site. Since updating your content regularly helps improve your Google rank, increasing the content production on your website is a good idea for more reasons than one anyway.

To create content that is easy to make relevant links to, take a look at your old posts and consider how they might connect to new content. Don’t force it, though. You don’t want to sacrifice the quality or readability of your content to link to other pages on your site.

If you already have a lot of content that isn’t linked, go through and update it to add links to relevant pages. To make it natural, consider adding a sentence or two to refresh the old content when you revisit it. Add the link in the new content. In this way, you’re making it fit naturally and it will be easier to read.

Formatting Internal Links

Always format internal links the right way. Not doing so many detract from their benefits. The link structure you’re creating is designed to help Google find and index pages on your website.

A normal, follow link should work perfectly fine with internal linking. Also, if you’re trying to get very good results for a particular page, consider making the link more visible. Place it in the content with a good anchor text: keep it succinct, relevant to the link, and don’t make your anchor text too keyword heavy.

Many websites are designed in such a way that Google can’t easily index their content. Having the pages linked the wrong way can inhibit the crawling activity. This keeps your site from being indexed and returning as a search result. If your pages aren’t linked properly, Google may not even know they exist. Google can’t return what it isn’t aware of in search results.

Keep Your Internal Links Relevant

Adding internal links to your website isn’t just about shoehorning them in where they fit. It’s important that they’re relevant to the content of the source page. Ask yourself whether the links adds value to the page. If it does–and is formatted and selected properly–then you have a perfect internal link. If it isn’t, remove it and use a link that does give a reader more value.

Before placing a link, determine whether it’s relevant. Ask yourself whether you’d find it interesting and educational if you were reading the page. Picture yourself as a customer and ask whether that link would seem natural and useful to you. If you think it would be, then add it to your page.

If you aren’t already using internal links in your content, start today. It’s a simple and easy way to increase reader engagement and improve your search engine position. On top of that, it makes your site more easy to navigate and can supplement your content.

As you work to increase your position as a brand authority, internal linking should become a commonplace feature of your site. The benefits over time will be substantial.