PermissionTV

PTV Live Episode 26 - Other Side Group

Mon, 06 Jul 2009 00:00:00 EDT

Oops! We tried to show you a video, but something went wrong. Please make sure you have the latest version of Adobe Flash installed, and are viewing this in a Flash-enabled browser.

Episode 26 - July 2nd, 2009, 3pm EST

Matthew is joined by special guests, Kate Brodock & Anya Woods of Other|Side Group

Q&A with Kate & Anya

What do you do at the Other Side Group?
In January, you started a local chapter of Girls in Tech. What is that all about?
How are you using online video today?
What do you see as the value of B2B marketing with online video?
What are some examples of good use of online video for B2B marketing that you've discovered? Bad uses?
On your OtherSide blog, you wrote about "subjective learning," which involves own personal feelings as a consumer that could be valuable when it comes time to make decisions as a marketer. As a consumer of online video and a marketer, what is your advice to the B2B marketer who watch this program and want to begin integrating online video into their marketing mix?

PTV Live Episode 25 - Frank Days

Fri, 26 Jun 2009 00:00:00 EDT

Oops! We tried to show you a video, but something went wrong. Please make sure you have the latest version of Adobe Flash installed, and are viewing this in a Flash-enabled browser.

Episode 25 - June 25th, 2009, 3pm EST

Matthew is joined by special guest, Frank Days, of Tangy Slice

Q&A with Frank Days

What is the Skeptical CMO?
Where'd you come up with the name TangySlice?
How are you using online video today?
You are skeptical when it comes to the value of social media. What do you see as the value of B2B marketing with online video?
What are some examples of good use of online video for B2B marketing that you've discovered? Bad uses?
On your Tangyslice blog, you write about being an accountable CMO and approaching new marketing paradigms such as social media with ROI in mind. What is your advice to the B2B marketer who watch this program and want to begin integrating online video into their marketing mix?

Get your message out using video

Executives Turn to Web Video for Business Information
Forbes Insights, in association with Google, announced the release of a new study today called, "The Rise of the Digital C-Suite: How Executives Locate and Filter Business Information."
Almost 1/4th (24%) of those C-level respondents (vs. 16% non-C-suite) indicated a preference for retrieving business information via video.
"When you're dealing with complex concepts, it's sometimes better to stop talking and just use a video." - Rob Shaddock Chief Technology Officer for Tyco electronics

Obama Embraces Online Video and Chat

The White House Launches Live Video Chat on Facebook
There's a big viral benefit as users see their friends talking about the currently hot political issue of healthcare.

iPhone 3GS with Video - game changer?

iPhone 3G S Video Recording: Better Than Expected
Flip Has Little Chance In An iPhone World

PTV Live Episode 24 - Cliff Pollan

Thu, 18 Jun 2009 00:00:00 EDT

Oops! We tried to show you a video, but something went wrong. Please make sure you have the latest version of Adobe Flash installed, and are viewing this in a Flash-enabled browser.

Episode 24 - June 18th, 2009, 3pm EST

Matthew sits down with Cliff Pollan, CEO of PermissionTV.

It's not the voting that's democracy, it's the counting.

Despite Iranian Crackdowns, YouTube Still Providing People A Voice
While the Iranian government has done its best to suppress discussion online, they've been unable to thwart many of these voices
Online video has been key in providing an on-the-ground look at what exactly is happening in Tehran. Web sites like Citizentube have been tracking these clips.
Beet.TV reports: "For YouTube, the crackdown has been highly effective, with traffic dropping by 90 percent."

Bailing out the Auto Industry with Online Video

Online Video In The Automotive Shopping Experience
83% of new car buyers visit video focused sites prior to purchasing

Creative Media Agencies and Video SEO - CIMA Interview

Q&A with the CIMA panel
"There will be a continued progression from passive viewership to active engagement with more interactive and non-linear video executions emerging."

Evolution of Online Selling

Zen And The Art of Online Selling
"Create advisory boards with your best users to offer insights into your site, your content, programs, how advertisers can catch their attention, etc."

Q&A with Cliff Pollan

Why did you join an online video SaaS company?
How do see interactivity playing into Video for B to B Marketing?

�

Conversations at Mass Innovators

Mon, 15 Jun 2009 00:00:00 EDT

Oops! We tried to show you a video, but something went wrong. Please make sure you have the latest version of Adobe Flash installed, and are viewing this in a Flash-enabled browser.

June is New England Innovation Month, and Matthew ventures out to Mass Innovators Night, a monthly TweetUp created by Bobbie Carlton, Carlton PR & Marketing, and Dan Englander, High Rock Media. The organization was created to provide innovators with ways to connect with the social networking world, the main stream media, the marketplace and each other.

PTV Live Episode 23 - Web Video is Everywhere

Fri, 12 Jun 2009 00:00:00 EDT

Oops! We tried to show you a video, but something went wrong. Please make sure you have the latest version of Adobe Flash installed, and are viewing this in a Flash-enabled browser.

Episode 23 - June 11th, 2009, 3pm EST

The Future is Video, on Mobile and Everywhere Else

By 2013 Video Will Be 90 Percent Of All Consumer IP Traffic And 64 Percent of Mobile
"Cisco is a big believer in the growth of mobile video, expecting it to grow from 33 petabytes a month in 2008 to 2,184 petabytes (or 2 exabytes) a month in 2013, which represents a 131 percent compound annual growth rate."
Putting it's money where it's mouth is, Cisco bought the maker of the Flip video camera

Video and Journalism

NYT's David Carr Explains the Power of the Moving Image
A Third of Gawker Media Posts Are Video Centric

In a down economy, B2B Marketers look to measurable ROI

B2B Marketers Turn to Digital Tactics
"Forty-two percent reported planning to increase budgets for online video, rich media or podcasting; 41% projected more spending for Webinars and Webcasts; and 39% would be upping their commitment to e-mail."

Video Thought of the Week - Be the 3rd guy

Evolution of Dance Party
"Initiators are rare indeed, but it's scary to be the leader. Guy #3 is rare too, but it's a lot less scary and just as important. Guy #49 is irrelevant. No bravery points for being part of the mob." - Seth Godin

June is New England Innovation Month

What is Mass Innovators? - with Bobbie Carlton
"Social Media is a way to put people in a room and launch a product," - Bobbie Carlton

PTV Live Episode 22 - Mike Langford

Fri, 05 Jun 2009 00:00:00 EDT

Oops! We tried to show you a video, but something went wrong. Please make sure you have the latest version of Adobe Flash installed, and are viewing this in a Flash-enabled browser.

Episode 22 - June 4th, 2009, 3pm EST

Matthew is joined by Mike Langford of Tweetworks and we "talk the talk" about online video and social media marketing.

Mike Langford - Tweetworks

Who is Mike Langford?
What is Tweetworks?
Why Tweetworks?
What hardware/software tools do you use to produce your show?
How has switching to a video blog made it better?
You've done almost 70 shows so far. What have you learned in that time?
Has it gotten easier?

Conversational Web

John Battelle: It's All about "Conversational Media"
"Conversational Media is the process by which content consumers feed on content in little bites."
"At the end of the day, engagement with content & community & Conversations does equate to consideration and to conversion to purchase."
Tweetworks TV Episode 27 - Conversational Web
Your definition of "Conversational Web"?

Transparency has its boundaries

BlogTalkRadio's John C. Havens on Transparency & Best Practices for Brands
How can you utilize social media, but be safe about your brand?
Preparation does not harm transparency

WEBINAR: Improve Marketing using Video & Save Money

Tue, 16 Jun 2009 00:00:00 EDT

Learn how which video tactics work best for your marketing strategy

WEBINAR: Building an Audience in the Digital Age

Tue, 09 Jun 2009 00:00:00 EDT

Learn how to cultivate an audience and a business model that will support your work.

PTV Live Episode 21 - Video Evolution

Fri, 29 May 2009 00:00:00 EDT

Oops! We tried to show you a video, but something went wrong. Please make sure you have the latest version of Adobe Flash installed, and are viewing this in a Flash-enabled browser.

Episode 21 - May 28th, 2009, 3pm EST

Matthew & Dave sit behind the camera and talk about the week's online video marketing news and highlights.

The Revolution will not be televised - online

Video Behavior Changes Suggest "Evolution," Not "Revolution" For Now
Nielsen A2/M2 Three Screen Report - PDF
When it comes to characterizing changes in consumers' overall video behaviors, "evolution" is a better descriptor than "revolution."

Newspapers continue to embrace online video

Washington Post Video Series has Interactive Comments
"It's about building an online community of people who don't usually make the news but have fascinating stories to tell," said Ju-Don Roberts, washingtonpost.com Managing Editor.

Magma - A video portal with an emphasis on analytics and social interaction

Our First Taste Of Magma
A comprehensive guide for what's currently hot in web video.
"Its stat tracking, which will allow you to watch in real-time as a clip's hit count goes up and 'buzz' comes in from various social channels, is not yet active. And the social sharing features, which allow you to follow the videos shared by your friends, is still limited if only because there are currently so few people using the site."

Storytelling is the way you build a brand

Storytelling is the Game
"Your brand needs to be a big, fat-ass Italian Uncle," says Gary Vaynerchuck.

WEBINAR: Best Practices in Email Marketing - Boost Email Response Rates with Video

Thu, 28 May 2009 00:00:00 EDT

Studies done by the Email Standards Project indicate that emails with video are clicked on more than 5 times as often as a text link

PTV Live Episode 20 - Business Video

Tue, 26 May 2009 00:00:00 EDT

Unable to load video player. This is likely because the player is outside a Flash-enabled browser or the necessary version of Flash is not installed.

Episode 20 - May 21st, 2009, 3pm EST

Matthew & Matt speak about the week's news and highlights related to online video marketing.

Optimize Conversion Rates with Video

Video Is Often A Silver Bullet
"Hand-made videos may perform better than full-throttle studio productions."
Video advertising and marketing is more authentic.

Introducing "Business Quality" Video

How to Produce "Business-Quality" Online Video on a Small Business Budget
A new professional will develop called "'videoratis' - a video professional and publicist skilled at more than one job that relates to their business and their online community."
"Business-quality video -content that achieves a proper scale of good production AND content for its intended audience, with an expected result from that audience related to whatever your business goals may be."

Social and Video were made for each other

Social MTV: Blip.fm Adds YouTube Videos
How to Produce "Business-Quality" Online Video on a Small Business Budget
Watchitoo: Create Instant Community Around Online Video and Photos

Understanding the long term evolution of the web

How Internet Content Distribution & Discovery Are Changing
Web 2.0 is over, we're currently in Web 2.5. What, exactly will be Web 3.0?

The web is transitioning from mere interactivity to a more dynamic, real-time web where read-write functions are heading towards balanced synchronicity. .
The complete disaggregation of the web in parallel with the slow decline of the destination web.
More and more people are publishing more and more "social objects" and sharing them online. That data deluge is creating a new kind of search opportunity.

Congratulations to Boston-Based EveryZing

NBC Invests In Video Search Startup EveryZing And Signs Up As Its Biggest Customer

PTV Live Episode 19 - Boston TweetUp

Fri, 15 May 2009 00:00:00 EDT

Oops! We tried to show you a video, but something went wrong. Please make sure you have the latest version of Adobe Flash installed, and are viewing this in a Flash-enabled browser.

Episode 19 - May 14th, 2009, 3pm EST

Matthew is joined by guests Rachel Levy & Joselin Mane, hosts of Boston TweetUp for a special Q&A session.

About the hosts of Boston TweetUp

Rachel Levy, Social Media and Marketing Consultant, Blogger, Wall Street Journal Guest Blogger.
Joselin Mane, Internet Marketing Consulant, CEO LITBel.

About Boston TweetUp

What is the mission of Boston TweetUp?
What is a TweetUp?
How many TweetUps do you actually go to?
In your last episode of Boston TweetUp, you discussed the Lowell TweetUp and meeting David Meerman Scott. How was that experience?
Yesterday was the Mass Innovation monthly meeting in Waltham. This is an event organized by Bobbie Carlton, whose mission is to "Provide innovators with a place to connect with the media, influential bloggers, the marketplace and each other." You interviewed Bobbie on BostonTweetUp last week and discussed whether MassInno qualifies as a TweetUp. My question to you is, with the mainstraim acceptance of Twitter and Social Media, has the process of business networking and attending business conferences been changed forever?

About your online video show

What hardware/software tools do you use to produce your show?
You ask people to rate TweetUps. In your opinion what defines a good TweetUp?
Your combined experience with social media and marketing spans many years. Recently you've added your video show to your marketing mix. How has that changed your strategy?
How has combining Twitter into the content of your video show made it better?
You've done almost 10 shows so far. What have you learned so far?
Has it gotten easier?

PTV Live Episode 18 - Can Online Video Save Newspapers?

Fri, 08 May 2009 00:00:00 EDT

Oops! We tried to show you a video, but something went wrong. Please make sure you have the latest version of Adobe Flash installed, and are viewing this in a Flash-enabled browser.

Episode 18 - May 7th, 2009, 3pm EST

Dave Kilkenny is back for an episode of PTV Live. Matthew and Dave will cover all the online video marketing news that's fit to discuss online.

Can Online Video Save Newspapers?

Newspapers rush to online video
Photographers, Reporters Most Likely to Shoot Web Video

Social TV Picking Up Steam

Online Videos Promote Social Sites & Apps Through Entertainment & Demonstration
Social TV: Watch Hulu with Your Facebook and MySpace Friends

Our namesake turns 10

Ten years of Permission Marketing

Video Killed the Radio Star

Last.FM Launches Visual Radio; It Could Be So Much More

PermissionTV named as a finalist for the 2009 MITX Technology Awards

Fri, 08 May 2009 00:00:00 EDT

PERMISSIONTV ONLINE VIDEO PLATFORM NAMED AS FINALIST FOR THE 2009 MITX TECHNOLOGY AWARDS

Sixth Annual MITX Technology Awards Recognize Outstanding Technology Advancements in the New England Region

Boston, May 8, 2009- PermissionTV today announced that it has been named as a finalist for the 6th Annual MITX Technology Awards. The MITX Technology Awards recognize emergent and innovative technologies developed in the New England area, as well as the individuals and organizations responsible for driving these advancements. The Massachusetts Innovation & Technology Exchange (MITX) is the country’s premier Internet business and marketing association.

PermissionTV provides a platform for creating and deploying online video applications. The PermissionTV platform is a Software-as-a-Service (SaaS) offering which addresses the complexity of managing videos and video players online.

"Video has become an important part of every company’s online technology mix. From marketing, to sales, to customer support, we’re seeing the positive effects of video through increased engagement and higher conversion rates. We’re happy to be considered as a MITX finalist along with the other great companies in Massachusetts who are using video and other forms of rich media to improve web interaction,” said Matt Kaplan, Chief Strategy Officer at PermissionTV.

“Being named a Finalist in the MITX Technology Awards is an important achievement,” said Kiki Mills, executive director of MITX. “This recognition translates into increased exposure with media, industry analysts & investors, and provides them a higher profile in their industry. We congratulate all of the Finalists on their achievement and wish them well in the competition.”

The MITX Technology Awards program is sponsored through the generous support of: Atom Group, DLA Piper, LEWIS PR, Mad*Pow, Microsoft and PricewaterhouseCoopers.

About PermissionTV

PermissionTV is the leading provider of video-enabled online marketing and sales solutions for some of the world’s best known business-to-business companies and consumer brands. Through its Conversational VideoTM system, PermissionTV provides marketers with a turnkey solution that includes a suite of interactive video applications, production methodologies and creative services. PermissionTV has successfully deployed solutions for The Metropolitan Opera, Boston Symphony Orchestra, Liberty Mutual, CVS, BBC Audiobooks America and Intercontinental Hotels.

About MITX

Established in 1996, MITX—the Massachusetts Innovation & Technology Exchange (MITX) is the region’s premier professional organization for the Internet business & marketing industry. Reaching more than 7,500 professionals in New England, MITX is the community for thought leadership, building business relationships and professional training and development. Members of the MITX community take advantage of events, sponsorships, speaking opportunities and networking to make business connections and exchange ideas. With over 60 events annually, MITX provides its members with the opportunity to promote their companies to targeted audiences and provides a valuable forum for networking to source potential business leads, partnerships, ideas, funding and other likeminded peers in the industry. MITX is headquartered in Cambridge, MA. Visit us at www.mitx.or

PTV Live Episode 17 - Engage Customers with Video and Social Media

Thu, 30 Apr 2009 00:00:00 EDT

Oops! We tried to show you a video, but something went wrong. Please make sure you have the latest version of Adobe Flash installed, and are viewing this in a Flash-enabled browser.

Episode 17 - April 30th, 2009, 3pm EST

In this episode, Matthew is joined by special guest Amy Greenlaw, of Portal Video, to discuss the following topics:

B2B Marketing with Online Video

Online Video Success: It's Not Just About Advertising
Ads are not the point, it's all about communicating with their audiences -- and growing them.

"The Market May be Slow - but We're Not!

TurnHere Projects Huge Increase in Video Production Demand
"In this economy, brands are focusing on the programs that deliver reach, cost efficiencies, engagement and ROI. At the same time, customers are looking for compelling content that speaks to them, not markets at them," said Bud Rosenthal, CEO for TurnHere. "The Social Web is redefining how a company or brand can connect with customers at deeper levels than previously possible through expensive broadcast productions or traditional Web marketing."

Bringing Social Media and Online Video Together

Designs For Social Video
There are clear benefits to focusing on social networks for the distribution of video.

Q&A with Amy Greenlaw, Portal Video

WEBINAR: Online Marketing with a Human Touch

Wed, 06 May 2009 00:00:00 EDT

Learn how the new technologies of online video and social media are putting the "people" back into B2B sales and marketing. Web-savvy business-to-business marketers have long embraced online marketing techniques to drive awareness and lead generation through digital downloads, e-newsletters, and webinars. But now more than ever, B2B marketers must find ways to create an emotional connection with buyers and put the personal touch back into the sales process. Join us at 2pm EDT on Wednesday May 6th to learn how to harness the power of online video and social media to supercharge your online marketing efforts.

PTV Live Episode 16 - Creating Online Video Content

Thu, 23 Apr 2009 00:00:00 EDT

Oops! We tried to show you a video, but something went wrong. Please make sure you have the latest version of Adobe Flash installed, and are viewing this in a Flash-enabled browser.

Episode 16 - April 23th, 2009, 3pm EST

In this episode, Matthew is joined by special guest Skip Bensley of Brilliant Video Productions to discuss the following topics:

PBS Video Portal

PBS Launches New Video Portal for Its Shows
PBS will offer a large back catalog of shows that it has more control over like 'Frontline' or 'Nova.'

Celebrate Earth Day with Online Video

It's Earth Day and Online Video is "Green"
The promise of video is to limit the need of physical meeting which means less travel and greater energy conservation.

Amazon unveils HD

Amazon Officially Adds HD Content, and It Looks Good
Amazon Jumps Into The HD Stream As Well. Doesn't Really Make A Splash

Q&A with Skip Bensley, Brilliant Video Productions

�

PTV Live Episode 15 - Email Marketing with Video

Fri, 17 Apr 2009 00:00:00 EDT

Oops! We tried to show you a video, but something went wrong. Please make sure you have the latest version of Adobe Flash installed, and are viewing this in a Flash-enabled browser.

Episode 15 - April 16th, 2009, 3pm EST

In this episode, Matthew is joined by special guest Eric Guerin, Owner, SmartMarket Media to discuss the following topics:

How to interact with us on Twitter - #ptvlive
Remember to subscribe in iTunes at http://permissiontv.com/itunes and leave us a 5 star rating & review
We're on Facebook!
Mark your calendar for April 23rd, special guest Skip Bensley of Brilliant Video
Mark your calendar for April 30th, special guest Amy Greenlaw of PortalVideo

Video Calls to Action increase Click Throughs in Email Marketing

Integrating Videos in your Email Marketing Campaign
Including video in our campaigns was a very significant 175% increase in click-throughs when video content was included.
Video in your emails?
In our reporting, we can see that the screen grab was clicked on more than 5 times as often as the text link. People love to click on images, particularly images that look like they do something.

Eric test drives Goodmail

Goodmail Announces Embedded Video Email Platform

Engagement over "views"

How Much of a Typical Online Video Is Actually Watched?
Most videos steadily lose viewers once "play" is clicked, with an average 10.39% of viewers clicking away after ten seconds and 53.56% leaving after one minute.
Your focus should be a deeper-level, "engagement" score as offered by platforms like VisibleMeasures.

Visible Measures Growing in Leaps and Bounds

Visible Measures Now Tracking Videos At MySpace

Tech Review: ScreenCastle

ScreenCastle Records Your Screencast without Software

PTV Live Episode 14 - Monetization

Fri, 10 Apr 2009 00:00:00 EDT

Oops! We tried to show you a video, but something went wrong. Please make sure you have the latest version of Adobe Flash installed, and are viewing this in a Flash-enabled browser.

Episode 14 - April 9th, 2009, 3pm EST

In this episode, Matthew and Matt discussed the following topics:

How to interact with us on Twitter - #ptvlive
Remember to subscribe in iTunes at http://permissiontv.com/itunes and leave us a 5 star rating & review
We're on Facebook!
Mark your calendar for next week, special guest Eric Guerin, Owner, Smart Market Movie

One small step for man . . .

Goodmail Announces Embedded Video Email Platform
We move one step closer to embeding video players directly within emails
Another email video effort that has been in the works, initially geared more toward individual use, is MotionNotes by Whiteboard Labs.

All we want to do is monetize?

EveryZing Helps Customers Monetize Videos With YUME
Why Is Online Video Advertising Dying?
YouTube Quietly Rolls Out AdSense For Video To Claimed Copyrighted Content
Monetization is still seen by video platform companies as the end goal for video on the internet, but what about conversion?

Practice Agile Marketing in this economy

Agile Marketing- How the Web can teach us to be nimble in a down economy
"look at brand marketing as a living entity that should reflect the behavior of a company and its current and future plans, then it should be a step-by-step process anyhow. No successful company on your roster developed overnight -- it was all done in increments."

Stat Shot: Fiber to the Home

15 million homes now have access to fiber broadband

Online Video Tip - Video RSS leads to more viewers

Video RSS Feeds Boost Viewership by 10X

Tell Your Opening Day Story - Win Red Sox Tickets

Tue, 07 Apr 2009 00:00:00 EDT

Spring is upon us and what better way to celebrate than Opening Day. Each year, the faithful gather to watch their teams start fresh, with promises of World Champsionship glory to be had. To quote David Meerman Scott, it's a World Wide Rave and we're all invited.

Tell Us Your Story in Video - and Win Free Red Sox Tickets plus other prizes!

Do you have an opening day story to tell? We want to hear it. We're giving away prizes for the most creative and engaging Opening Day story. Click here to submit a video of you telling your most memorable Opening Day story, today! Need inspiration? Check out the videos below� . . .

Oops! We tried to show you a video, but something went wrong. Please make sure you have the latest version of Adobe Flash installed, and are viewing this in a Flash-enabled browser.

Digital Hollywood Spring 2009

Mon, 04 May 2009 00:00:00 EDT

PermissionTV returns to the country's premier entertainment and technology conference. Don't miss Chief Strategy Officer Matt Kaplan's panel discussion, "Bridging TV and Broadband: Strategic Relationships - Advertising, Technology & Content.e" taking place at 12:30 PM on May 6th.

The State of Video on the Internet

Wed, 18 Mar 2009 00:00:00 EDT

Today video on the Internet is hot – especially with the success of YouTube and social networking technologies like Facebook. This panel has some of Boston’s leading technologists and strategists. They will discuss key issues facing their companies such as privacy, customer experience, funding and other hot issues.

Web Innovators Group 21

Tue, 10 Mar 2009 00:00:00 EDT

As the official unofficial video sponsor of The Web Innovators Group, the PermissionTV street team will be present recording the night's presentations. Also, we'll be looking to meet as many attendees as we can record them talking about who they are, what they do, and what they think of Web Inno. Come and say Hi!

Social Media Jungle - Boston

Tue, 10 Mar 2009 00:00:00 EDT

Social Media Jungle: Boston will address how social media is changing the way we work and live. A full day of program sessions includes discussions about social media from both a personal perspective and business perspective. Delegates attending Social Media Jungle:Boston will get a candid look at how companies can motivate consumers through social media to drive product sales without increasing costs.

Broadband Video '09: Building the Road to Profitability

Tue, 17 Mar 2009 00:00:00 EDT

A unique evening of networking with broadband video industry colleagues and insights from senior executives on the front lines of the video revolution.

The Great Video SEO Frontier

Fri, 13 Feb 2009 00:00:00 EST

PermissionTV Appoints Former Hill Holliday Executive Brian H. Whipple to Board of Directors

Mon, 02 Feb 2009 00:00:00 EST

WALTHAM, Mass. – Feb. 2, 2009 – PermissionTV, a leading online video platform provider, today announced that Brian H. Whipple, former Chief Operating Officer of Hill Holliday, has joined the company’s board of directors. Whipple brings to PermissionTV’s board more than 20 years’ experience in leading some of the nation’s most prestigious advertising, marketing services and technology consulting firms.

Whipple served as COO of Hill Holliday, a premier national advertising and marketing firm from 2004 to 2009. During his tenure, the firm successfully executed its turnaround strategy by exceeding its annual revenue plan through new account wins and organic growth. Prior to Hill Holliday, Whipple was Managing Director, Northeast Region, for Computer Sciences Corp. (CSC), a Fortune 500 global technology services company. Whipple transformed CSC’s New England region into the second most profitable in the country. Before joining CSC, Whipple was SVP, Managing Director for Rapp Collins Worldwide, one of the world’s largest direct marketing agencies.

"Online video is now an integral part of digital marketing initiatives for the vast majority of brand and direct marketers," said Whipple. "PermissionTV has emerged as a leading authority on helping these organizations define their online video strategy, capitalize on execution and enhance campaign ROI with its world-class, interactive video applications. I look forward to working closely with the other PermissionTV board members and management team to further align the company’s products and services with the growing market demand for online video."

"Brian Whipple is among the advertising and marketing industry’s most widely respected executives with a proven track record in helping companies grow through marketing and technology initiatives," said Bob Lentz, President and CEO, PermissionTV. "As we continue to deliver the PermissionTV platform to more customers and forge additional agency and technology relationships, Brian’s experience will deliver great value to our team, as well as to customers and partners."

With the addition of Whipple, the PermissionTV board includes Lentz, as well as:

Josh Grotstein, Partner and Co-Founder, SAS Investors
Mike O'Malley, General Partner, Inflection Point Ventures
Jack Stewart, Managing Director, the Venture Capital Fund of New England
Carl Stjernfeldt, General Partner, Castile Ventures
Sean Marsh, General Partner, Point Judith Capital

Online and Interactive Video Advertising Hot for 2009

Thu, 22 Jan 2009 00:00:00 EST

Marketers Eye Online Video for 2009

Fri, 09 Jan 2009 00:00:00 EST

PTV Live MicroCast

Thu, 19 Mar 2009 00:00:00 EDT

PermissionTV Live is a weekly live cast covering all the online video news of the week, with Matthew Mamet and Matt Kaplan. The show is broadcast live using the PermissionTV platform. You can bookmark this page and check back every Thursday at 3pm EST for our latest episode.