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        <title>Press Release</title>
        <link>http://xat-www.pershing.inautix.com</link>
        <description />
        <pubDate />

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<title><![CDATA[Pershing and BNY Mellon Combine Bank and Brokerage Custody into a Single Service Offering]]></title>
<description><![CDATA[
        JERSEY CITY, N.J. - Pershing LLC, a <a  target="_blank" href="http://www.bnymellon.com">BNY Mellon</a> company, today announced that Pershing Advisor Solutions and BNY Mellon&rsquo;s Wealth Management Advisor Custody Group, will now deliver a single-service integrated bank and brokerage custody offering. Advisors will no longer have to choose between custody service models andÂ will be able to offer clients more choices. In addition, the combined offering will provide business development, relationship management, client service and technology under a single, common framework&#151;offering greater operational efficiency and allowing advisors to deliver an integrated wealth management experience.
    ]]></description>
<link>http://www.pershing.com/news/pershing-and-bny-mellon-combine-bank-and-brokerage-custody.html</link>           
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<title><![CDATA[Pershing Grows its ValueAlliance Program with the Addition of Four New Firms ]]></title>
<description><![CDATA[
        JERSEY CITY, N.J. - Pershing LLC, a <a  target="_blank" href="http://www.bnymellon.com">BNY Mellon</a> company, today announced it has added four new relationships to its <a  href="http://www.pershing.com/ria/practice_management/value_alliance.html">ValueAlliance</a><span class="superscript">&reg;</span> program. The availability of the four new relationshipsâ The College for Financial Planning, The Boston Institute of Finance, The Advisor Center, and the Pension Resource Institute â will help advisors drive growth, optimize human capital and maximize their operational efficiency.
    ]]></description>
<link>http://www.pershing.com/news/pershing-grows-its-valuealliance-program-with-the-addition-of-four-new-firms.html</link>           
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<title><![CDATA[Pershing Launches Retirement Essentials Mobile Website for Tablets and Smartphones]]></title>
<description><![CDATA[
        JERSEY CITY, N.J. - Pershing LLC, a <a  target="_blank" href="http://www.bnymellon.com">BNY Mellon</a> company, announces today the launch of the latest addition to its growing family of mobile solutions â the Retirement Essentials mobile website. This industry-leading tool allows advisors to explore, compare and select the appropriate retirement vehicle for their clients&#151;all from their preferred mobile device or tablet.
    ]]></description>
<link>http://www.pershing.com/news/pershing-launches-retirement-essentials-mobile-website-for-tablets-and-smartphones.html</link>           
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<title><![CDATA[Pershing Broadens the Accessibility of NetX360 to run on Microsoft's Surface Pro Tablet]]></title>
<description><![CDATA[
        JERSEY CITY, N.J., - Pershing LLC, a BNY Mellon company, today announced that the company's industry-leading technology platform for advisors, NetX360&reg;, now runs on Microsoft's new Surface&#153; Pro tablet. The availability and compatibility of NetX360 on the Surface Pro will help investment advisors manage their business more effectively and efficiently while working in the office or on the road.
    ]]></description>
<link>http://www.pershing.com/news/Pershing-Broadens-the-Accessibility-of-NetX360-to-run-on-Microsofts-Surface-Pro-Tablet.html</link>           
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<title><![CDATA[Pershing and ActiFi Provide New Guidance and Best Practices for Selecting and Optimizing Client Relationship Management Technology]]></title>
<description><![CDATA[
        JERSEY CITY, N.J., - Pershing LLC, a BNY Mellon company, today announced a significant innovation in its industry-leading NetX360 platform through its relationship with Redtail Technology, a provider of web-based Client Relationship Management (CRM) solutions. Pershing&rsquo;s integration of Redtail&rsquo;s solution into NetX360 is designed to help advisors onboard clients more quickly, easily and efficiently.
    ]]></description>
<link>http://www.pershing.com/news/pershing-and-actifi-provide-guidance-and-best-practices-for-selecting-and-optimizing-crm-technology.html</link>           
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<title><![CDATA[Pershing Integrates Redtail Technology to Simplify Client Onboarding for Advisors]]></title>
<description><![CDATA[
        JERSEY CITY, N.J., - Pershing LLC, a BNY Mellon company, today announced a significant innovation in its industry-leading NetX360 platform through its relationship with Redtail Technology, a provider of web-based Client Relationship Management (CRM) solutions. Pershing&rsquo;s integration of Redtail&rsquo;s solution into NetX360 is designed to help advisors onboard clients more quickly, easily and efficiently.
    ]]></description>
<link>http://www.pershing.com/news/Pershing-Integrates-Redtail-Technology-to-Simplify-Client-Onboarding-for-Advisors.html</link>           
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<title><![CDATA[Pershing&rsquo;s INSITE&#153; 2013 to Feature Former Secretary of State Hillary Rodham Clinton, Peyton Manning, Danny Meyer and Walter Isaacson]]></title>
<description><![CDATA[
        JERSEY CITY, N.J.- Pershing LLC, a BNY Mellon company, announced today its schedule of keynote speakers for its annual INSITE conference, one of the biggest industry events for registered investment advisors (RIA) and broker-dealers. Taking place from June 5-7 in Hollywood, Florida, <a  href="http://www.pershing.com/events/insite/index.html">INSITE 2013</a> will bring together global thought leaders as well as highlight the developments and trends in global investing that are impacting RIAs, broker-dealers and the investment community.
    ]]></description>
<link>http://www.pershing.com/news/Pershing-INSITE-2013-to-Feature-Former-Secretary-of-State-Hillary-Rodham-Clinton.html</link>           
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<title><![CDATA[Pershing Adds PIMCO Class A Shares To Its FundVest&reg; Platform]]></title>
<description><![CDATA[
        JERSEY CITY, N.J. - Pershing LLC, a BNY Mellon company, today announced that it has added PIMCO Class A shares to <a  href="http://www.pershing.com/broker_dealer/investment_solutions/fund_solutions.html">FundVest</a>&reg;, Pershing's no-transaction-fee mutual fund platform. PIMCO Class A shares are the latest in a series of additions that have expanded the number of investment options available through FundVest.
    ]]></description>
<link>http://www.pershing.com/news/pershing-adds-pimco-class-a-shares-to-its-fundvest-platform.html</link>           
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<title><![CDATA[Pershing Real Deals Report Sees Bright Spots in RIA Mergers and Acquisitions Activity]]></title>
<description><![CDATA[JERSEY CITY, N.J. - Pershing Advisor Solutions LLC, a BNY Mellon company, today announced the release of a report analyzing deal-making activity among registered investment advisors (RIAs). <a  href="http://www.pershing.com/assets/whitepapers/Real-Deals-Trend-Report-The-Powerful-Potential-of-the-RIA-to-RIA-Deal.html"><em>Real Deals Trend Report: The Powerful Potential of the RIA to RIA Deal</em></a>, found that despite unfavorable deal-making conditions, 37 percent of all deals in 2012 consisted of an RIA entering into a "one-off" transaction with another RIA or an RIA making a series of acquisitions. These types of deals were typically driven by a desire to gain one of four strategic objectives: achieve economies of scale, access a new geographic or segment market, bring in new skills and experience, or enable a succession in ownership.Â Â ]]></description>
<link>http://www.pershing.com/news/pershing-real-deals-report-sees-bright-spots-in-ria-mergers-and-acquisitions-activity.html</link>           
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<title><![CDATA[New Pershing Thought Leadership Offers Advisors Strategies to Improve Their Business Practices and Client Relationships]]></title>
<description><![CDATA[JERSEY CITY, N.J. - Pershing LLC, a BNY Mellon company, released a new guidebook today that offers advisors the strategic framework to successfully create client loyalty, network effectively and maximize marketing opportunities. Entitled "<a  href="http://www.pershing.com/assets/guidebooks/becoming-a-stronger-wealth-manager.html">An Advisor&rsquo;s Guide to Becoming a Stronger Wealth Manager</a>," the guidebook is designed to help advisors to grow their businesses by strengthening current client relationships and establishing new ones.]]></description>
<link>http://www.pershing.com/news/pershing-offers-advisors-strategies-to-improve-their-business-practices-and-client-relationships.html</link>           
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<title><![CDATA[Pershing Wins Best of the Best 2012 International Service Excellence Award from the Customer Service Institute of America]]></title>
<description><![CDATA[JERSEY CITY, N.J. - Pershing LLC, a BNY Mellon company, today announced it has been awarded the International Service Excellence Award by the <a  target="_blank" href="http://www.serviceinstitute.com/">Customer Service Institute of American</a> (CSIA). Pershing was also recognized as the "Best of the Best" for its leading global customer service&#151; which is a special distinction recognizing that a company has won the Service Excellence Award multiple times and has scored higher in its category than any of its peers. Pershing further distinguished itself this year by receiving the highest score the CSIA has ever awarded to an organization, demonstrating the high standards the company places on its customer service process and offerings. This is the second consecutive year that Pershing has been honored for the International Service Excellence Award by the CSIA, and is the firm's first Best of the Best win.]]></description>
<link>http://www.pershing.com/news/pershing-wins-best-of-the-best-2012-international-service-excellence-award-from-the-csia.html</link>           
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<title><![CDATA[Women Advisors Critical to Future of Wealth Management, Yet Remain Woefully Underrepresented Across the Industry]]></title>
<description><![CDATA[
        JERSEY CITY, N.J. - Pershing LLC, a BNY Mellon company, today released a new study entitled, "The 30% Solution: Growing Your Business by Winning and Keeping Women Advisors," which offers the industry practical insights and ideas on how to better recruit and retain women. The study comes at a time when women make up half the U.S. population and nearly two-thirds of the American workforce, yet female advisors remain woefully underrepresented in the financial industry. In fact, only about 30% of advisors are women &#151; and the numbers are dropping.
    ]]></description>
<link>http://www.pershing.com/news/Women-Advisors-Critical-to-Future-of-Wealth-Management-Yet-Remain-Woefully-Underrepresented.html</link>           
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<title><![CDATA[Pershing Named Best North American Prime Broker in Hedgeweek Global Awards for the Second Year in a Row]]></title>
<description><![CDATA[
        JERSEY CITY, N.J. - Pershing LLC, a BNY Mellon company, today announced its prime brokerage business received the <em>Best North American Prime Broker Award</em> at the <em>2013 Hedgeweek Global Awards</em> ceremony in London.
    ]]></description>
<link>http://www.pershing.com/news/Pershing-Named-Best-North-American-Prime-Broker-in-Hedgeweek-Global-Awards-for-the-Second-Year-in-a-Row.html</link>           
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<title><![CDATA[Pershing Named Best Multi-family Office Service Provider by Private Asset Management Magazine]]></title>
<description><![CDATA[
        JERSEY CITY, N.J. - Pershing Advisor Solutions, a BNY Mellon company, has been recognized as the Best Multi-family Office Service Provider at the Private Asset Management (PAM) 2013 Awards, hosted by <em>Private Asset Management</em> magazine. Selected by an independent panel of industry experts, the award honors outstanding achievement in four areas: financial progress over the course of the previous year, growth, client satisfaction and product innovation.
    ]]></description>
<link>http://www.pershing.com/news/Pershing-Named-Best-Multi-family-Office-Service-Provider-by-Private-Asset-Management-Magazine.html</link>           
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<title><![CDATA[Pershing Recommends Four Strategies for Advisors Looking to Capitalize on Today&rsquo;s Industry Challenges and Build a Long-Lasting Business]]></title>
<description><![CDATA[
        JERSEY CITY, N.J. - Pershing LLC, a BNY Mellon company, today announced the release of its latest study, <a  href="http://www.pershing.com/assets/whitepapers/advisor-of-the-future-2-building-a-business-to-last.html"><em>Advisor of the Future II: Building a Business to Last</em></a>. This independent study details how the advisory industry can respond to the challenges that many advisors face. Implementation of the four strategies outlined in the study can help firms generate income, earn a reputation for providing quality advice, providing superior client service and establish a sustainable business.
    ]]></description>
<link>http://www.pershing.com/news/Pershing-Recommends-Four-Strategies-for-Advisors-Looking-to-Capitalize.html</link>           
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<title><![CDATA[Pershing Launches Inaugural Study of Advisory Success; Reveals Keys to Developing the Next Generation of Advisors]]></title>
<description><![CDATA[
        JERSEY CITY, N.J. - Pershing LLC, a BNY Mellon company, today announced the release of its <a  href="http://www.pershing.com/assets/whitepapers/the-study-of-advisory-success.html"><em>Inaugural Study of Advisory Success</em></a>, an independent study that defines what success means for advisors in today's environment. Based on findings from a survey of 357 advisors, the study also looks ahead to anticipate what will lead the next generation of advisors to flourish in a changing industry.
    ]]></description>
<link>http://www.pershing.com/news/Pershing-Launches-Inaugural-Study-of-Advisory-Success.html</link>           
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<title><![CDATA[Computerworld Names Pershing's Lucille Mayer and Ram Nagappan to Premier 100 IT Leaders]]></title>
<description><![CDATA[
        JERSEY CITY, N.J. - Pershing LLC, a BNY Mellon company, announces that Co-Chief Information Officers Lucille Mayer and Ram Nagappan have been named to IDG Computerworld&rsquo;s 2013 Premier 100 IT Leaders list. This year&rsquo;s Premier 100 spotlights leaders from both the technology and business sides of companies for their exceptional technology leadership and innovative approaches to business challenges.
    ]]></description>
<link>http://www.pershing.com/news/Computerworld-Names-Lucille-Mayer-and-Ram-Nagappan-to-Premier-100-IT-Leaders.html</link>           
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<title><![CDATA[Global Increase in Household Saving Rates to Limit Medium-Term Investment Returns, According to Report from Pershing and Roubini Global Economics]]></title>
<description><![CDATA[
        JERSEY CITY, N.J. &#151; Pershing LLC, a BNY Mellon company, today announced the release of an independent study authored by senior economists at Roubini Global Economics on the pace and direction of the global economic recovery leading into 2013.
    ]]></description>
<link>http://www.pershing.com/news/Global-Increase-in-Household-Saving-Rates-to-Limit-Medium-Term-Investment-Returns.html</link>           
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<title><![CDATA[Pershing Awarded Gold Class Certification by the Customer Service Institute of America (CSIA)]]></title>
<description><![CDATA[
        JERSEY CITY, - N.J. Pershing LLC, a BNY Mellon company, has been awarded the Gold Class certification in 2012 as a Customer Service Organization in recognition of its world-class customer service and quality management processes. Pershing achieved the highest score <a  target="_blank" href="http://www.serviceinstitute.com/index.html">CSIA</a> has ever awarded to an organization, and is now the first Gold Class certified financial services company in the U.S., and only the third company ever to achieve this certification. This is also the third consecutive year that the CSIA has honored Pershing for excellence in customer service.
    ]]></description>
<link>http://www.pershing.com/news/pershing-awarded-gold-certification-by-customer-service-institute-of-america-csia.html</link>           
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<title><![CDATA[Investment Professionals May Miss Critical Opportunity to Retain Millions in Assets and Enhance Client Relationships]]></title>
<description><![CDATA[
        JERSEY CITY, - N.J.Investment professionals are missing a critical business opportunity if they do not help their impacted clients reinvest their Required Minimum Distribution (RMD) assets by December 31, 2012. The Internal Revenue Service can levy a 50-percent penalty on individuals who do not take their RMD from an Individual Retirement Account (IRA) or a non-spousal inherited IRA by the deadline. Investment professionals can not only help their clients avoid this charge but they can also boost their business by assisting these clients in reinvesting their RMD assets.
    ]]></description>
<link>http://www.pershing.com/news/investment-professionals-may-miss-critical-opportunity-to-retain-millions-in-assets.html </link>           
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<title><![CDATA[Pershing Wins Top Hedge Fund Award for the Third Year in a Row at HFMWeek Awards]]></title>
<description><![CDATA[
        JERSEY CITY, N.J. - Pershing LLC, a BNY Mellon company, today announced that its prime brokerage unit was named '<em>Best Prime Broker-Custodial Solution</em>' for the third time in as many years at <em>HFMWeek</em>'s US Hedge Fund Services Awards ceremony in New York.
    ]]></description>
<link>http://www.pershing.com/news/pershing-wins-top-hedge-fund-award-for-the-third-year-in-a-row-at-HFMWeek-awards.html </link>           
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<title><![CDATA[Pershing's Technology Receives Top Rankings in Key Industry Survey ]]></title>
<description><![CDATA[Pershing LLC, a BNY Mellon company, today announced that a leading industry survey named NetX360 for iPad&reg; the number one financial management tool for tablet computers, and Albridge Wealth Reporting&#153; was named the number one portfolio management software.]]></description>
<link>http://www.pershing.com/news/Pershings-Technology-Receives-Top-Rankings-in-Key-Industry-Survey.html</link>           
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<title><![CDATA[Pershing's Frank J. LaSalla Named to Euroclear Board of Directors]]></title>
<description><![CDATA[
        JERSEY CITY, N.J - Pershing LLC, a BNY Mellon company, today announced that Frank J. LaSalla, managing director at Pershing LLC, chairman and chief executive officer of Pershing LTD and a member of BNY Mellon&rsquo;s operating committee, has been named to the board of directors of both Euroclear plc and Euroclear SA/NV.
    ]]></description>
<link>http://www.pershing.com/news/Pershings-Frank-J-LaSalla-Named-to-Euroclear-Board-of-Directors.html</link>           
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<title><![CDATA[Pershing Finds Many Broker Dealers Still Mired in Manual Compliance Processes]]></title>
<description><![CDATA[JERSEY CITY, N.J. Albridge Solutions, Inc. (Albridge), an affiliate of Pershing LLC, a BNY Mellon company, today released an update to its 2010 white paper, "Broker Dealer Sales Practices Oversight: Secrets of Their Success." The new findings for 2012, which come from in-depth surveys with 53 broker dealer firms, show that compliance continues to be a major challenge for broker dealers.]]></description>
<link>http://www.pershing.com/news/pershing-finds-many-broker-dealers-still-mired-in-manual-compliance-processes.html</link>           
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<title><![CDATA[Pershing Securities Canada Limited Becomes a Member of the Toronto Stock Exchange]]></title>
<description><![CDATA[
        JERSEY CITY, N.J., &#151; Pershing LLC, a BNY Mellon company, today announced the membership of Pershing Securities Canada Limited (Pershing), its new Canadian affiliate, with the Toronto Stock Exchange. Pershing will offer the same breadth of products, services, solutions and technology to locally registered Canadian advisors and broker-dealers that Pershing delivers to its U.S. customers.
    ]]></description>
<link>http://www.pershing.com/news/pershing-securities-canada-limited-becomes-a-member-of-the-toronto-stock-exchange.html</link>           
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<title><![CDATA[Pershing Continues to Bolster Trust Network with Additions of BOK Financial and Independent Trust Company of America ]]></title>
<description><![CDATA[
        JERSEY CITY, N.J. &#151; Pershing LLC, a BNY Mellon company, announced today that it has further enhanced its Trust Network with the additions of BOK Financial and Independent Trust Company of America. Trust Network is Pershing's open-architecture platform that enables its introducing broker-dealer and independent registered investment advisor (RIA) customers to offer their clients a wide range of personal trust services and solutions from industry leading trust companies.
    ]]></description>
<link>http://www.pershing.com/news/pershing_bolsters_trust_network_with_additions_of_bok_financial_and_independent_trust_company_of_america.html</link>           
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<title><![CDATA[Pershing Launches Technology Webcast Series to Help Advisors Grow Their Business, Increase Productivity and Enhance Client Relationships ]]></title>
<description><![CDATA[JERSEY CITY, N.J., &#151; Pershing LLC, a BNY Mellon company, today announced the launch of a four-part technology webcast series designed to educate broker dealers and investment professionals on how to take advantage of technology solutions available through NetX360<span class="superscript">&reg;</span> to support the growth of their businesses, enhance their service model and increase the time they spend with their clients.]]></description>
<link>http://www.pershing.com/news/pershing-launches-technology-webcast-series-to-help-advisors-grow-their-business.html</link>           
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<title><![CDATA[2012 Elections May Change Policy Course, But Not the Need for Deleveraging, According to New Report from Pershing and Roubini Global Economics]]></title>
<description><![CDATA[
        JERSEY CITY, N.J., &#151; Pershing LLC, a BNY Mellon company, today announced the release of a study on the fiscal dynamics impacting the global economic environment in this critical election year. The report, <a  href="http://www.pershing.com/assets/whitepapers/the-impact-of-upcoming-global-elections-on-market-volatility.html"><em>Elections and Economies: The Limits of Power in the Age of Deleveraging</em></a>, available exclusively through Pershing Prime Services, examines the potential impact upcoming global elections may have on markets and fiscal policy. Commissioned by Pershing and authored by senior economists at Roubini Global Economics, the independent study also explores the trend of deleveraging as a response to the current political and financial environment.
    ]]></description>
<link>http://www.pershing.com/news/2012-Elections-May-Change-Policy-Course.html</link>           
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<title><![CDATA[Pershing Unveils Improved NetExchange Client Investor Access Platform at INSITE 2012]]></title>
<description><![CDATA[
        HOLLYWOOD, Fla., &#151; Pershing LLC, a BNY Mellon company, today announced the launch of a series of releases planned for 2012 that will deliver the next generation of its investor access platform, NetExchange Client<span class="superscript">&reg;</span>. The next generation NetExchange Client platform enables financial organizations and their investment professionals to provide their clients a highly usable, informational, and feature-rich investor platform that integrates seamlessly with their own systems.
    ]]></description>
<link>http://www.pershing.com/news/NetExchange-Client-Investor-Access-Platform-at-INSITE-2012.html</link>           
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<title><![CDATA[Pershing Advocates Focus on Attracting Gen X and Gen Y Investors to Support Future Success]]></title>
<description><![CDATA[
        HOLLYWOOD, Fla., &#151; Pershing LLC, a BNY Mellon company, today announced the release of a new guidebook, <a  href="http://www.pershing.com/assets/guidebooks/generation_x_and_y_investors.html"><em>Generation X and Y Investors Are the Future of Your Business</em></a>. The guidebook focuses on how financial professionals can work towards the continued success of their firms by servicing the next generation of investors now and incorporating them into their long-term growth strategy.
    ]]></description>
<link>http://www.pershing.com/news/Gen-X-and-Gen-Y-Investors-to-Support-Future-Success.html</link>           
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<title><![CDATA[Pershing First Clearing Firm to Offer Brokerage Solution for 529 College Savings Plans]]></title>
<description><![CDATA[
        HOLLYWOOD, Fla., &#151; Pershing LLC, a BNY Mellon company, today announced that is has become the first clearing firm to offer 529 college savings plans on its platform. This new offering enables investment professionals to open, fund and manage 529 college savings plan accounts electronically, similar to the way they manage most other investments for their clients. Pershing's solution helps investment professionals overcome the hurdle of managing 529 college savings plans outside clients' investment portfolios; thereby eliminating a paper-intensive and time-consuming process.
    ]]></description>
<link>http://www.pershing.com/news/Brokerage-Solution-for-529-College-Savings-Plans.html</link>           
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<title><![CDATA[Pershing Study Shows that Avoidable Inefficiencies Threaten RIAs' Profits]]></title>
<description><![CDATA[
        JERSEY CITY, N.J. &#151; Pershing, a BNY Mellon company, today released a new study highlighting the challenges registered investment advisors (RIAs) are facing to remain profitable. The report, <a  href="http://www.pershing.com/assets/whitepapers/Mission_Possible_III_Strategies_to_Sustain_Growth_in_Challenging_Times.html"><strong><em>Mission Possible III: Strategies to Sustain Growth in Challenging Times</em></strong></a>, reveals that workflow and operations management is a prevalent problem&#151;particularly as businesses increase in complexity. Although some RIAs have been able to regain profitability in the challenging market environment, rising operational costs are a threat and greater emphasis needs to be put on properly managing expenses and improving productivity.
    ]]></description>
<link>http://www.pershing.com/news/Pershing-Study-Shows-that-Avoidable-Inefficiencies-Threaten-RIAs-Profits.html</link>           
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<title><![CDATA[Pershing Announces Groundbreaking Collateral Management Technology for Fund Managers]]></title>
<description><![CDATA[
        JERSEY CITY, N.J. &#151; Pershing, a BNY Mellon company, today announced the recent launch of two new applications as part of the organization's extensive Enterprise Collateral Management offering that automate the process of moving collateral between the custodian and Pershing Prime Services. This service is available exclusively through Pershing's NetX360&reg;, the company's technology platform for fund managers and investment professionals.
    ]]></description>
<link>http://www.pershing.com/news/Pershing_Announces_Groundbreaking_Collateral_Management_Technology_for_Fund_Managers.html</link>           
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<title><![CDATA[Financial Advisors Can Boost Business by Helping Entrepreneurs Balance Professional and Personal Wealth, According to New Pershing Guidebook]]></title>
<description><![CDATA[
        JERSEY CITY, N.J. &#151; Pershing LLC, a BNY Mellon company, today announced the release of <a  target="_parent" href="http://www.pershing.com/assets/guidebooks/building_a_business_with_business_owners_pas.html"><em>Building a Business with Business Owners</em></a>, a new guidebook that focuses on how financial advisors can meet the increasingly specialized personal and business needs of entrepreneurs. Because business owners' personal and professional lives are so strongly intertwined, Pershing concludes, advisors have a tremendous opportunity to grow their businesses by helping entrepreneurs untangle their often complex financial situations.
    ]]></description>
<link>http://www.pershing.com/news/Financial_Advisors_Can_Boost_Business_Helping_Entrepreneurs_Balance_Professional_Personal_Wealth.html</link>           
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<title><![CDATA[BNY Mellon Wins Five Custody Risk Americas Awards 2012]]></title>
<description><![CDATA[
        NEW YORK, &#151; BNY Mellon, the global leader in investment management and investment services, announced that it has been named winner of five awards by <i>Custody Risk Magazine</i> in its inaugural Custody Risk Americas Awards 2012.Â  The awards celebrate outstanding achievements for custodians, fund administrators, and service providers in North and South America.Â  Winners were announced April 18 at an event in New York City.
    ]]></description>
<link>http://www.pershing.com/news/BNY_Mellon_Wins_Five_Custody_Risk_Americas_Awards_2012.html</link>           
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<title><![CDATA[Global Innovators to Take Center Stage at Pershing's INSITE&#153; 2012]]></title>
<description><![CDATA[
        JERSEY CITY, N.J.&#151; Pershing LLC, a BNY Mellon company, will highlight new developments and key trends in global investing and technology that are shaping the broker-dealer, independent registered investment advisor (RIA) and alternative funds marketplace at <a  href="http://www.insite2012.com">INSITE 2012</a>. The conference, scheduled for June 6-8 in Hollywood, Florida, will bring together global thought leaders with the broker-dealer, RIA and alternative fund communities to collaborate on new ways to meet the evolving needs of today's investors.
    ]]></description>
<link>http://www.pershing.com/news/Global_Innovators_to_Take_Center_Stage_at_Pershings_INSITE_2012.html</link>           
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<title><![CDATA[Pershing Named Best Family Office Service Provider by Private Asset Management Magazine]]></title>
<description><![CDATA[
        JERSEY CITY, N.J. &#151; <a  href="http://www.pershing.com/ria/index.html">Pershing Advisor Solutions</a>, a BNY Mellon company, has been recognized as the Best Family Office Service Provider in Client Service at this year's Private Asset Management (PAM) Awards 2012, hosted by <em>Private Asset Management</em> magazine. Pershing was selected, in part, for its efforts to innovate and expand solutions for its customers. Also, its New Model Custodian solution was recognized as helping wealth managers and family offices identify trends, enhance operations and grow revenue.
    ]]></description>
<link>http://www.pershing.com/news/Pershing_Named_Best_Family_Office_Service_Provider.html</link>           
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<title><![CDATA[Pershing Research Finds Investors Lacking Critical Information About Their Financial Well-Being ]]></title>
<description><![CDATA[
        JERSEY CITY, N.J. &#151; Albridge Solutions, Inc., an affiliate of Pershing LLC, a BNY Mellon company, today released a new white paper entitled, <a  target="_blank" href="http://www.albridge.com/why_albridge/industry_perspectives/democratizing-the-rate-of-return.html"><em>Democratizing the Rate of Return: Real-time Portfolio Performance and Risk Reports for all Investors</em></a>. Most notably, the research suggests that financial professionals are not providing investors with a comprehensive picture of their financial well-being.
    ]]></description>
<link>http://www.pershing.com/news/pershing-research-finds-investors-lacking-critical-information-about-their-financial-well-being.html</link>           
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<title><![CDATA[Pershing Named Best North American Prime Broker in Hedgeweek Global Awards]]></title>
<description><![CDATA[
        JERSEY CITY, N.J. &#151; Pershing LLC, a BNY Mellon company, today announced its prime brokerage business received the Best North American Prime Broker Award at the 2012 Hedgeweek Global Awards ceremony in London.
    ]]></description>
<link>http://www.pershing.com/news/Pershing-Named-Best-North-American-Prime-Broker-in-Hedgeweek-Global-Awards.html</link>           
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<title><![CDATA[Pershing Warns That Ignoring Women's Market Poses Significant Business Risk For Advisors]]></title>
<description><![CDATA[
        JERSEY CITY, N.J. &#151; Pershing LLC, a BNY Mellon company released a new guidebook today entitled, "<a  target="_parent" href="http://www.pershing.com/assets/guidebooks/women_are_not_a_niche_market.html"><em>Women Are Not a 'Niche' Market. They Are a Significant Business Opportunity</em></a>," which highlights the increasingly complex and relevant role women play in the consumer investment market. The guidebook, based on the findings from the Sullivan Trust Study, examines women as a key market for advisors to grow and maintain their business.
    ]]></description>
<link>http://www.pershing.com/news/Pershing_Warns_Ignoring_Womens_Market_Poses_Significant_Business_Risk_For_Advisors.html</link>           
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<title><![CDATA[Pershing Recognized by the Customer Service Institute of America with Prestigious International Service Excellence Award]]></title>
<description><![CDATA[
        JERSEY CITY, N.J. &#151; Pershing LLC, a BNY Mellon company has been awarded the 2011 International Service Excellence Award in the Large Business Category by The Customer Service Institute of America (CSIA) in recognition of its global service leadership. Pershing&rsquo;s recognition was driven by demonstrated excellence in customer communications, responsiveness to customer feedback, supporting participation in charitable initiatives, as well as high marks for employee engagement and training on best practices.
    ]]></description>
<link>http://www.pershing.com/news/Pershing_Recognized_with_Prestigious_International_Service_Excellence_Award.html</link>           
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<title><![CDATA[Lockwood Advisors, Inc. Offers Financial Professionals Guidance on Driving Growth through Seminars and Event Marketing]]></title>
<description><![CDATA[
        JERSEY CITY, N.J. &#151; <a  target="_blank" href="http://www.lockwoodadvisors.com">Lockwood Advisors, Inc.</a> (Lockwood), an affiliate of <a  href="http://www.pershing.com/index.html">Pershing LLC</a>, a <a  target="_blank" href="http://www.bnymellon.com/">BNY Mellon</a> company, today announced the availability of <em>Seminars and Event Marketing: Creative Ideas to Build and Enhance Relationships</em>, a new guidebook offering financial professionals detailed information for developing successful events to deepen relationships with clients, attract prospects and to build relationships.
    ]]></description>
<link>http://www.pershing.com/news/Lockwood_Advisors_Inc_Offers_Financial_Professionals_Guidance.html</link>           
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<title><![CDATA[Pershings Business and Succession Planning Guide Highlights Potential Pitfalls Facing Many Independent Advisors]]></title>
<description><![CDATA[
        JERSEY CITY, N.J., &#151; Pershing, a BNY Mellon company, announced today the availability of a new guidebook, <a  href="http://www.pershing.com/assets/whitepapers/Developing_a_Sustainable_Business_and_Succession_Plan.html"><em>Developing a Sustainable Business and Succession Plan: An Independent Advisors Guide</em></a>, which examines the critical elements of business and succession plans. This continues an ongoing series of practice management guides being developed by Pershing Advisor Solutions to help registered investment advisors (RIAs) improve their business planning and execution.
    ]]></description>
<link>http://www.pershing.com/news/Pershings_Business_and_Succession_Planning_Guide_Highlights_Pitfalls_Facing_Independent_Advisors.html</link>           
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<title><![CDATA[Pershing Offers Enhanced Asset Management Account with the Introduction of Corestone Account&#153;]]></title>
<description><![CDATA[
        JERSEY CITY, N.J. &#151; PershingÂ LLC, a BNY Mellon company, announced today the introduction of Corestone Account&#153;, an enhanced asset management account that offers more flexibility and a greater ease of use. Corestone Account replaces ProCash Plus&reg; and bundles the industry's most popular features into a single, comprehensive offering.
    ]]></description>
<link>http://www.pershing.com/news/enhanced_asset_management_account_with_the_introduction_of_corestone_account.html</link>           
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<title><![CDATA[Pershing Expands Anytime, Anywhere Account Access for Investment Professionals and Advisors with the Launch of Web-based NetX360.com]]></title>
<description><![CDATA[
        JERSEY CITY, N.J., &#151;Â Pershing LLC, a BNY Mellon company, announced today that it has expanded its leadership of anytime, anywhere account access with the introduction of a browser-based version of its innovative, open-architecture NetX360&reg; technology platform. NetX360.com offers a simplified professional experience which can be accessed from wherever an investment professional has access to a browser. Given this flexibility, it serves the additional benefit of acting as a complement to disaster recovery and business continuity plans.
    ]]></description>
<link>http://www.pershing.com/news/anytime_anywhere_account_access_for_investment_professionals_advisors_with_the_launch_of_netX360.html</link>           
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<title><![CDATA[Pershing Enhances Trust Network with Addition of Comerica Bank and Trust, NA and New York Private Trust Company]]></title>
<description><![CDATA[JERSEY CITY, N.J., &#151; Pershing LLC, a BNY Mellon company, announced today that it has enhanced its Trust Network with the additions of Comerica Bank &amp; Trust, NA and New York Private Trust Company. Trust Network is Pershing's open-architecture platform that enables its introducing broker-dealer and independent registered investment advisor (RIA) customers to offer their clients a wide range of personal trust services and solutions from industry leading trust companies.]]></description>
<link>http://www.pershing.com/news/enhances_trust_network_with_addition_of_comerica_bank_tust_na_and_new_york_private_trust_company.html</link>           
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<title><![CDATA[Pershing Captures Top Honor for the Second Year in a Row at HFMWeek Awards]]></title>
<description><![CDATA[
        JERSEY CITY, N.J., &#151; Pershing LLC, a BNY Mellon company, today announced that its prime brokerage unit was named <em>'Best Prime Broker&#151; Custodial Solution'</em> for the second year in a row at HFMWeek's US Hedge Fund Services Awards ceremony in New York.
    ]]></description>
<link>http://www.pershing.com/news/captures_top_honor_for_the_second_year_in_a_row_at_hfmweek_awards.html</link>           
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<title><![CDATA[Pershing Announces New Capabilities and Website Redesign for Albridge Following Reorganization with iNautix USA]]></title>
<description><![CDATA[
        JERSEY CITY, N.J. &#151; <a  target="_blank" href="http://www.albridge.com">Albridge Solutions</a>, an affiliate of <a  href="http://www.pershing.com/index.html">Pershing LLC</a>, a <a  target="_blank" href="http://www.bnymellon.com">BNY Mellon</a> company, announced today the introduction of a range of newly integrated compliance, business intelligence and operational capabilities as a result of completing its merger reorganization with Pershing&rsquo;s iNautix (USA) LLC affiliate, effective October 1, 2011. The reorganization enables Albridge to combine the technology solutions, product development and business consulting knowledge of both firms to help customers implement enterprise efficiency and collaboration solutions, improve advisor productivity, and bolster investor satisfaction.
    ]]></description>
<link>http://www.pershing.com/news/Pershing_Announces_New_Capabilities_and_Website_Redesign_for_Albridge.html</link>           
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<title><![CDATA[Pershing Offers New Guidance to Breakaway Advisors Launching an RIA]]></title>
<description><![CDATA[
        JERSEY CITY, N.J. &#151; Pershing Advisor Solutions LLC, a BNY Mellon company, announced today the availability of a new independent study, <a  href="http://www.pershing.com/assets/guidebooks/Destination_RIA-What_to_Expect_and_How_to_Prepare.html"><em>Destination RIA: What to Expect and How to Prepare</em></a>. The research provides wirehouse advisors with a thorough review of independent registered investment advisor (RIA) models and sets expectations for the different challenges and experiences of working as an RIA.
    ]]></description>
<link>http://www.pershing.com/news/Pershing_Offers_New_Guidance_to_Breakaway_Advisors_Launching_an_RIA.html</link>           
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<title><![CDATA[Pershing Offers New Proprietary Macroeconomic Research from Roubini Global Economics]]></title>
<description><![CDATA[
        JERSEY CITY, N.J.,&#151; Pershing LLC, a BNY Mellon company, announced today the availability of a report from Roubini Global Economics titled, <a  href="http://www.pershing.com/assets/whitepapers/Policy_and_Prospects_Are_Governments_Tipping_the_Balance_Toward_Depression.html"><em>Policy and Prospects: Are Governments Tipping the Balance Toward Depression?</em></a>. Available exclusively through <a  target="_parent" href="http://www.pershingprimeservices.com">Pershing Prime Services</a>, this macroeconomic research will be highlighted at an event featuring Nouriel Roubini, co-founder and chairman of Roubini Global Economics, in New York on October 6, 2011
    ]]></description>
<link>http://www.pershing.com/news/Pershing_Offers_New_Proprietary_Macroeconomic_Research_from_Roubini_Global_Economics.html</link>           
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<title><![CDATA[Research by Pershing Affiliate Albridge Dispels Myths about Global Investment Performance Standards]]></title>
<description><![CDATA[
        JERSEY CITY, N.J., &#151; Albridge Solutions, an affiliate of Pershing LLC, a BNY Mellon company, today announced the availability of a new whitepaper, <em>The Myth of GIPS: Money-Weighted Return for Client Performance Reporting</em>. Developed in partnership with The Spaulding Group, a recognized leader in investment performance measurement, the whitepaper highlights the common misconceptions associated with the Global Investment Performance Standards (GIPS)Â &#151; explaining how these measurement standards can end up adversely impacting financial and reporting results by investment firms and potentially misleading clients if not used correctly.
    ]]></description>
<link>http://www.pershing.com/news/research_by_pershing_affiliate_albridge_dispels_myths_about_global_investment_performance_standards.html</link>           
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<title><![CDATA[Pershing Releases New Technology Outsourcing Guide for Hedge Funds to Improve the Strength, Safety and Scalability of Their Businesses]]></title>
<description><![CDATA[
        JERSEY CITY, N.J., &#151; Pershing LLC, a BNY Mellon company, today announced the availability of <a  target="_parent" href="http://www.pershing.com/assets/guidebooks/A_Guide_to_Technology_Outsourcing_for_Hedge_Funds.html"><em>A Guide to Technology Outsourcing for Hedge Funds</em></a>. The company's latest guidebook examines the trends in outsourcing as technology has become a strategically important differentiator for hedge funds. It provides hedge fund managers with best practices for selecting and managing technology partners to develop a reliable and scalable infrastructure while allowing them to still focus on their core money management competencies.
    ]]></description>
<link>http://www.pershing.com/news/Pershing_Technology_Outsourcing_Guide_Hedge_Funds_Improve_Strength_Safety_Scalability.html</link>           
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<title><![CDATA[Pershing Introduces a New Pricing Tool and Guidebook to Help Investment Professionals and RIAs Drive Profitability ]]></title>
<description><![CDATA[
        JERSEY CITY, N.J.,&#151; Pershing LLC, a BNY Mellon company, today announced the availability of a new guidebook, <a  href="http://www.pershing.com/assets/guidebooks/Pricing_Strategies_to_Create_Growth_An_Independent_Advisors_Guide.html"><em>Pricing Strategies to Create Growth: An Independent Advisor's Guide</em></a>. The publication examines the leading pricing strategies among firms and provides best practice guidelines to drive profitability. In addition, Pershing is launching the Pricing Your Advice tool, which enables firms to explore implementation of different models to price their services. These resources, available to both Pershing and Pershing Advisor Solutions customers, are part of Pershing's commitment to creating actionable practice management solutions to help advisors and investment professionals grow their businesses, optimize human capital, maximize operational efficiency and manage risk.
    ]]></description>
<link>http://www.pershing.com/news/Pershing_Introduces_Pricing_Tool_and_Guidebook_to_Help_Investment_Professionals_and_RIAs.html</link>           
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<title><![CDATA[BNY Mellon's Pershing to Open Channel Islands Office]]></title>
<description><![CDATA[
        LONDON (UK)Â &#151; Pershing Limited, a BNY Mellon company, announced that it will launch a subsidiary company in the Channel Islands and open an office in St. Helier, Jersey. Pershing's entry into the Channel Islands is in response to its clients' demands for access to both onshore and offshore investment opportunities through the same financial services solutions provider. Pershing's new initiative will deliver a full breadth of services from order execution, including direct market access and support of the full transaction lifecycle, to asset custody in a unique service model.
    ]]></description>
<link>http://www.pershing.com/news/Pershing_to_Open_Channel_Islands_Office.html</link>           
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<title><![CDATA[BNY Mellon's Pershing Unit Study Advises Investment Professionals to Consolidate Assets onto a Single Brokerage Platform to Increase Profitability, Drive Growth ]]></title>
<description><![CDATA[
        JERSEY CITY, N.J., July 11, 2011 - Pershing LLC, a BNY Mellon company, today announced the availability of a new study, <a  target="_self" href="http://www.pershing.com/assets/whitepapers/Asset_Consolidation-Your_Path_to_Greater_Growth_and_Efficiency.html"><em>Asset Consolidation: Your Path to Greater Growth and Efficiency</em></a>. The paper details how investment professionals can potentially double profitability, significantly boost productivity, and uncover opportunities to extend client relationships.
    ]]></description>
<link>http://www.pershing.com/news/Pershing_Single_Brokerage_Platform_to_Increase_Profitability.html</link>           
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<title><![CDATA[BNY Mellon's Pershing Unit Adds Altegris, Invesco and TIAA-CREF Funds to the FundVest Platform]]></title>
<description><![CDATA[Pershing LLC, a BNY Mellon company, announced today that it has added Altegris, Invesco and TIAA-CREF funds to FundVest&reg;, Pershing's no-transaction fee mutual fund platform.  It also expanded access to the current Invesco fund offering, including the legacy Van Kampen product line, which more than triples the overall offering in the Invesco fund family on the Pershing platform.]]></description>
<link>http://www.pershing.com/news/Pershing_Adds_Altegris_Invesco_TIAA_CREF_Funds_to_FundVest_Platform.html</link>           
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<title><![CDATA[BNY Mellon's Pershing Prime Services Named Best Prime Broker in Hedgeweek Awards]]></title>
<description><![CDATA[JERSEY CITY, N.J. &#151; Pershing LLC, a BNY Mellon company, today announced its prime brokerage division received the Best Prime Broker Award at the inaugural U.S. Hedgeweek Awards ceremony in New York.]]></description>
<link>http://www.pershing.com/news/Pershing_Prime_Services_Named_Best_Prime_Broker_Hedgeweek_Awards.html</link>           
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<title><![CDATA[BNY Mellon's Pershing Unit Enhances its ValueAlliance Program with New Solution Providers for Introducing Broker-Dealer, Independent Registered Investment Advisor and Hedge Fund Customers]]></title>
<description><![CDATA[JERSEY CITY, N.J., &#151; Pershing LLC, a BNY Mellon company, announced today that it has added more than 20 new providers to its ValueAlliance&reg; program. <a  target="_parent" href="/4447.htm">ValueAlliance</a> offers Pershing's introducing broker-dealer, independent registered investment advisor (RIA) and hedge fund customers preferred pricing and access to solutions from a network of third-party firms and consultants.]]></description>
<link>http://www.pershing.com/news/Pershing_Unit_Enhances_ValueAlliance_Program_for_Customers.html</link>           
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<title><![CDATA[BNY Mellon's Pershing Unit Expands Mobile Access with NetX360 for Google Android]]></title>
<description><![CDATA[JERSEY CITY, N.J., &#151; Pershing LLC, a BNY Mellon company, today announced that it has introduced a version of NetX360&#153; that is compatible with the Google Android&#153; operating system, extending Pershing's leadership in providing mobile access through all of the most popular hand-held devices. NetX360 is Pershing's innovative, open-architecture technology platform that enables its customers to manage their entire firm's brokerage and advisory business on a single, integrated platform. Currently, NetX360 for mobile devices is also available on iPad&#153;, iPhone&#153;, BlackBerry&#153; and Windows Mobile&#153;.]]></description>
<link>http://www.pershing.com/news/Pershing_Expands_Mobile_Access_with_NetX360_for_Google_Android.html</link>           
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<title><![CDATA[BNY Mellon's Pershing Unit to Host INSITE 2011 Financial Solutions Conference]]></title>
<description><![CDATA[
        JERSEY CITY, N.J. &#151; Pershing LLC, a BNY Mellon company, will highlight new developments in global investing and technology and key trends shaping the broker-dealer and independent registered investment advisor (RIA) marketplace at its annual financial solutions conference. INSITE&#153; 2011 will be held in Hollywood, Florida from June 8-10 and will feature innovative resources and strategies designed to help investment professionals and RIAs prepare for the growing financial needs of their clients.
    ]]></description>
<link>http://www.pershing.com/news/Pershing_to_Host_INSITE_2011_Financial_Solutions_Conference.html</link>           
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<title><![CDATA[BNY Mellon's Pershing Advisor Solutions Unit Releases New Study Focusing on Mergers and Acquisitions Activity for Independent Registered Investment Advisors]]></title>
<description><![CDATA[
        JERSEY CITY, N.J., &#151; Pershing Advisor Solutions LLC, a BNY Mellon company, announced today the availability of a new independent study, <a  target="_self" href="http://www.pershing.com/cps/rde/xchg/pershing-llc/xsl-files/hs.xsl/Real_Deals_2010_1.html"><em>Real Deals 2010: Definitive Information on Mergers and Acquisitions for Advisors</em></a>, that provides an in-depth analysis of important trends shaping the merger and acquisition (M&amp;A) marketplace in the advisory industry. The study finds that M&amp;A activity among firms with more than $500,000 in revenue was flat in 2010, valuations were lower than in past years, both the type of transactions and the participants continued to change significantly, and yet an uptrend in deal activity is expected.
    ]]></description>
<link>http://www.pershing.com/news/Pershing_Advisor_Solutions_Study_on_Mergers_Acquisitions_for_Independent_Registered_Investment_Advisors.html</link>           
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<title><![CDATA[BNY Mellon's Pershing Unit Forms Strategic Alliance with Roubini Global Economics]]></title>
<description><![CDATA[JERSEY CITY, N.J., &#151; Pershing LLC, a BNY Mellon company, announced today it has formed a strategic alliance with Roubini Global Economics, an independent, global economic research firm. This agreement will provide Pershing's hedge fund, broker-dealer and registered investment advisor customers with exclusive research and analysis on trends and developments shaping the global economy. The first proprietary report, available exclusively through Pershing, is titled States and Sovereigns: Eurozone and U.S. State Debt Woes. An exclusive event featuring Roubini Global Economics' Chief Economic Strategist will be held in New York on April 14, 2011.]]></description>
<link>http://www.pershing.com/news/Pershing_Forms_Strategic_Alliance_with_Roubini_Global_Economics.html</link>           
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<title><![CDATA[BNY Mellon's Pershing Unit Expands Focus on Retirement Market to Help Financial Services Firms Capture the $303 Billion 'Money in Motion' Opportunity]]></title>
<description><![CDATA[JERSEY CITY, N.J., &#151; Pershing, a BNY Mellon company, announced today the expansion of its retirement resources to help broker-dealers, their investment professionals and registered investment advisors (RIAs) drive growth by capturing a portion of the significant 'money in motion' opportunity. The centerpiece of Pershing&rsquo;s effort is www.retirementpowerplay.com, a dedicated online destination that provides financial professionals with educational content, tools and comprehensive strategies to help them grow their retirement businesses.]]></description>
<link>http://www.pershing.com/news/Pershing_Expands_Focus_on_Retirement_Market_to_Help_Financial_Firms_Capture_the_303_Billion_Opportunity.html</link>           
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<title><![CDATA[BNY Mellon's Pershing Unit Joins Education, Advocacy and Industry Leaders in Supporting National Retirement Planning Week]]></title>
<description><![CDATA[
        JERSEY CITY, N.J.,&#151; Pershing LLC, a BNY Mellon company, will join forces with prominent financial industry, education and advocacy organizations in support of National Retirement Planning Week. National Retirement Planning Week, April 11-15, is sponsored by the National Retirement Planning Coalition (NRPC) to help raise public awareness of the need to comprehensively plan for retirement.
    ]]></description>
<link>http://www.pershing.com/news/Pershing_Joins_Education_Advocacy_and_Industry_Leaders_in_Supporting_National_Retirement_Planning_Week.html</link>           
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<title><![CDATA[BNY Mellon's Pershing Affiliate, Albridge Solutions Earns Re-Certification Under the Prestigious Service Capability and Performance (SCP) Standards]]></title>
<description><![CDATA[
        LAWRENCEVILLE, N.J.,&#151; Albridge Solutions, an affiliate of Pershing LLC, a BNY Mellon company, announced today that it has achieved re-certification under the prestigious Service Capability &amp; Performance (SCP) Standards. Albridge's re-certification under the SCP Support Standard follows an extensive audit of its Lawrenceville, N.J. client support center. The SCP Standards define a stringent set of performance criteria and represent best practices in the industry.
    ]]></description>
<link>http://www.pershing.com/news/Re-Certification_Under_SCP_Standards_Recognizes_Albridge_for_Top_Quality_Support.html</link>           
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<title><![CDATA[BNY Mellon's Pershing Unit Achieves Certification to International Customer Service Standard]]></title>
<description><![CDATA[
        JERSEY CITY, N.J.,&#151; Pershing LLC, a BNY Mellon company, announced today that it is the first financial services firm in the U.S. to be awarded certification to the International Customer Service Standard (ICSS). The certification was granted by the Customer Service Institute of America (CSIA), and is the result of an extensive review of Pershing's customer service operations and quality management processes.
    ]]></description>
<link>http://www.pershing.com/news/Pershing_Achieves_Certification_to_International_Customer_Service_Standard.html</link>           
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<title><![CDATA[Pershing Study Advises Broker-Dealers to Embrace Hybrid Platforms to Capture Growth of Dually-Registered Advisors]]></title>
<description><![CDATA[
        JERSEY CITY, N.J.,&#151;Pershing LLC, a BNY Mellon company, announced today the availability of an independent study, <em>The Economics of Constructing a Hybrid Platform</em>, that provides broker-dealers with an analysis of investment professional trends and describes the need to support dually registered advisors' shifting capabilities toward a hybrid platform. The study offers a road map to understanding the economics and creating a tactical plan for developing a hybrid platform. A hybrid platform accommodates dually registered advisors by offering them the ability to integrate fee-based and commission-based business.
    ]]></description>
<link>http://www.pershing.com/news/Pershing_Study_Advises_Broker-Dealers_to_Embrace_Hybrid_Platforms_to_Capture_Growth.html</link>           
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<title><![CDATA[Pershing Releases New Study on Broker-Dealers' Current Challenges and Opportunities for Recruiting and Retaining Talent]]></title>
<description><![CDATA[
        JERSEY CITY, N.J.,&#151;Pershing LLC, a BNY Mellon company, announced today the availability of an independent study, The Race For Top Talent II, that expands on the findings in the inaugural, The Race For Top Talent report published in 2007. The study reveals that many of the talent issues uncovered three years ago remain unsolved and offers new insights into overcoming the critical human capital challenges facing broker-dealers.
    ]]></description>
<link>http://www.pershing.com/news/Pershing_Releases_New_Study_on_Current_Challenges_and_Opportunities_for_Recruiting_and_Retaining_Talent.html</link>           
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<title><![CDATA[BNY Mellon's Pershing Unit Invests In HedgeMark International]]></title>
<description><![CDATA[
        JERSEY CITY, N.J., &#151; Pershing LLC, a BNY Mellon company, and HedgeMark International, LLC announced today that Pershing has made a non-controlling investment in HedgeMark and obtained rights to acquire HedgeMark over time
    ]]></description>
<link>http://www.pershing.com/news/BNY_Mellons_Pershing_Unit_Invests_In_HedgeMark_International.html</link>           
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<title><![CDATA[BNY Mellons Pershing Unit Adds ING Funds to FundVest]]></title>
<description><![CDATA[
        JERSEY CITY, N.J., &#151; Pershing LLC, a BNY Mellon company, announced today that it has added ING Fund Services, LLC to FundVest, Pershings no-transaction-fee mutual fund platform.
    ]]></description>
<link>http://www.pershing.com/news/Pershing_Adds_ING_Funds_to_FundVest.html</link>           
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<title><![CDATA[BNY Mellon's Pershing Limited Continues to Enhance its Nexus Funds Solution With the Addition of Five New Fund Managers]]></title>
<description><![CDATA[LONDON (UK), &#151; Pershing Limited, a BNY Mellon company, announced today that it has further enhanced its Nexus Funds solution with the addition of five fund providers. The additions of Artemis Fund Managers, Baillie Gifford &amp; Co, JP Morgan Funds, Marlborough Fund Managers and Old Mutual Fund Managers bring the total number of fund providers to 43 and the total number of funds available to 1400.]]></description>
<link>http://www.pershing.com/news/Pershing_Limited_Enhances_its_Nexus_Funds_Solution_With_the_Addition_of_Five_New_Fund_Managers.html</link>           
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<title><![CDATA[BNY Mellon's Pershing Unit Introduces Real Time Matching Tool, New Calculator and Other Enhancements for Advisors in Transition]]></title>
<description><![CDATA[
        JERSEY CITY, N.J., &#151; Pershing LLC, a BNY Mellon company, announced today that it has introduced a range of new tools and enhancements to its Advisor in Transition practice management program, highlighted by a real time matching tool, the Does It Pay to Switch? calculator and an interactive business model comparison tool available through its sophisticated web portal at www.advisorintransition.com.
    ]]></description>
<link>http://www.pershing.com/news/Pershing_Introduces_Real_Time_Matching_and_Other_Enhancements_for_Advisors_in_Transition.html</link>           
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<title><![CDATA[BNY Mellon's Pershing Advisor Solutions White Paper Offers Guidance on How Advisory Firms Can Drive Growth with the Multi-Location Model]]></title>
<description><![CDATA[
        JERSEY CITY, N.J., &#151; Pershing Advisor Solutions LLC, a BNY Mellon company, announced today the availability of a new independent study, Creating Growth: The Rewards and Challenges of the Multi-Location Model, that provides registered investment advisor (RIA) firms with in-depth research and guidance on how they can expand business opportunities by establishing or acquiring offices in different markets.
    ]]></description>
<link>http://www.pershing.com/news/Pershing_Advisor_Solutions_How_Advisory_Firms_Can_Drive_Growth_with_the_Multi_Location_Model.html</link>           
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<title><![CDATA[BNY Mellon's Pershing Affiliate Albridge Solutions Releases New Study]]></title>
<description><![CDATA[
        JERSEY CITY, N.J., &#151; BNY Mellon's Pershing affiliate, Albridge Solutions, announced today the availability of Broker-Dealer Sales Practices Oversight: Secrets of Their Success. The independent study examines the changing regulatory environment, discusses the potential impact on broker-dealers and provides guidance on best practices for improving oversight of sales practices.
    ]]></description>
<link>http://www.pershing.com/news/Pershing_Affiliate_Albridge_Solutions_Releases_New_Study.html</link>           
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<title><![CDATA[BNY Mellon's Pershing Prime Brokerage Unit Captures Top Honors At HFMWeek Awards ]]></title>
<description><![CDATA[
        JERSEY CITY, N.J., &#151; Pershing LLC, a BNY Mellon company, announced today its prime brokerage services earned top honors at the HFMWeek US Hedge Fund Services Awards ceremony, winning for 'Best Prime Broker - Custodial Solution.' Pershing Prime Services achieved this recognition competing against many of the premier names in the prime brokerage industry.
    ]]></description>
<link>http://www.pershing.com/news/Pershing_Prime_Brokerage_Unit_Captures_Top_Honors_At_HFMWeek_Awards.html</link>           
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<title><![CDATA[BNY Mellon's Pershing Unit Study Offers New Guidance to Financial Professionals for Unlocking the Retirement Market Opportunity]]></title>
<description><![CDATA[
        JERSEY CITY, N.J., &#151; Pershing LLC, a BNY Mellon company, announced today the availability of a new report, <a  target="_parent" href="http://www.pershing.com/assets/whitepapers/the-secret-knock-retirement-opportunity.html">The Secret Knock: Unlocking the Retirement Opportunity</a>. This independent study explores the retirement planning needs of affluent investors and small business owners and offers specific, actionable insights for financial services firms on how to accelerate their retirement business in the post-crisis environment. The findings provide guidance on critical issues such as risk management, the importance of developing a trust-based relationship and building retirement solutions specifically for the needs of affluent investors and small business owners.
    ]]></description>
<link>http://www.pershing.com/news/Pershing_Study_Offers_New_Guidance_for_Unlocking_Retirement_Market_Opportunity.html</link>           
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<title><![CDATA[BNY Mellon's Pershing Advisor Solutions Hosts Series of Practice Management Forums for Registered Investment Advisors]]></title>
<description><![CDATA[JERSEY CITY, N.J., &#151; Pershing Advisor Solutions LLC, a BNY Mellon company, announced today a series of Practice Management Forums designed to help investment professionals, registered investment advisors (RIAs) and dually-registered advisors navigate through economic, regulatory and market challenges while providing a 360 degree view of their businesses.]]></description>
<link>http://www.pershing.com/news/Pershing_Advisor_Solutions_Hosts_Series_of_Practice_Management_Forums_for_Registered_Investment_Advisors.html</link>           
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<title><![CDATA[BNY Mellon's Pershing Limited Releases White Paper Focusing on the Emergence of the Virtual Investment Bank in Europe]]></title>
<description><![CDATA[
        LONDON (UK), &#151; A new independent study published by Pershing Limited, a BNY Mellon company, and Investance UK plc investigates the drivers behind the growing trend of outsourcing key elements of the investment banking supply chain and how the tightening regulatory climate may be accelerating this trend.
    ]]></description>
<link>http://www.pershing.com/news/Pershing_Limited_Releases_White_Paper_Focusing_on_the_Emergence_of_the_Virtual_Investment_Bank_in_Europe.html</link>           
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<title><![CDATA[BNY Mellon's Pershing Unit Announces Acquisition of Broker-Dealer Clearing Services Business from Investment Banking Firm, Jefferies and Company]]></title>
<description><![CDATA[JERSEY CITY, N.J., &#151; Pershing LLC, a BNY Mellon company, announced today that it has reached an agreement with Jefferies & Company, Inc., the global securities and investment banking firm, to transition select clearing and custody relationships with introducing broker-dealer firms to Pershing. The terms of the transaction are undisclosed and are subject to regulatory approval.]]></description>
<link>http://www.pershing.com/news/Pershing_acquires_Broker-Dealer_Clearing_Services_Business_from_Jefferies_and_Company.html</link>           
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<title><![CDATA[BNY Mellon's Pershing Unit Adds Janus Funds and Pacific Life Funds to FundVest]]></title>
<description><![CDATA[
        JERSEY CITY, N.J., &#151; Pershing LLC, a BNY Mellon company, announced today that it has added Janus Funds and Pacific Life Funds to FundVest, Pershings no-transaction-fee mutual fund platform.
    ]]></description>
<link>http://www.pershing.com/news/Pershing_Adds_Janus_Funds_and_Pacific_Life_Funds_to_FundVest.html</link>           
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<title><![CDATA[BNY Mellon's Pershing Affiliate, Albridge Solutions to Host Perspectives 2010 Financial Solutions Client Conference]]></title>
<description><![CDATA[LAWRENCEVILLE, N.J., &#151; Albridge Solutions, an affiliate of Pershing LLC, a BNY Mellon company, will highlight technological advances in the wealth management industry at its Perspectives 2010 client conference. The conference will be held in Baltimore, Maryland on November 4-5, 2010, and will feature innovative solutions designed to help investment professionals get the latest information on new products; the impact of technology on advisor productivity and investor experience; and the evolving relationship between emerging regulations and technology.]]></description>
<link>http://www.pershing.com/news/Albridge_Solutions_to_Host_Perspectives_2010_Financial_Solutions_Client_Conference.html</link>           
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<title><![CDATA[BNY Mellon's Pershing Unit's New Study Reveals Growth Opportunity For Hedge Fund Managers within Separately Managed Account Structures]]></title>
<description><![CDATA[JERSEY CITY, N.J., &#151; Pershing LLC, a BNY Mellon company, announced today the availability of a new report, Transparency and Liquidity: The Growth of Separately Managed Accounts in the Hedge Fund Industry. This independent study examines the emergence of separately managed accounts (SMAs) as increasingly popular hedge fund structures and the growth opportunities this trend presents to managers.]]></description>
<link>http://www.pershing.com/news/Pershing_Prime_Services_Study_Reveals_Growth_Opportunity_For_Hedge_Fund_Managers_within_SMA_Structures.html</link>           
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<title><![CDATA[BNY Mellon's Pershing Advisor Solutions Study Finds Many Financial Advisors Using Social Media to Drive Growth, Connect with Clients]]></title>
<description><![CDATA[
        JERSEY CITY, N.J., &#151; Pershing Advisor Solutions LLC, a BNY Mellon company, announced today the availability of a new independent study entitled Creating Growth: The Increased Use of Social Media by Independent Advisors, that explores social media usage and general trends among registered investment advisors (RIAs) to support their business development and client management efforts.
    ]]></description>
<link>http://www.pershing.com/news/Pershing_Advisor_Solutions_Study_Financial_Advisors_Using_Social_Media_Drive_Growth_Connect_with_Clients.html</link>           
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<title><![CDATA[BNY Mellon's Pershing Unit Recognized by CIO Magazine as a CIO 100 Award Honoree]]></title>
<description><![CDATA[
        JERSEY CITY, N.J., &#151; Pershing LLC, a BNY Mellon company, announced today that it has been named as one of the CIO 100 award honorees by CIO magazine. The 23rd annual award program recognizes organizations around the world that exemplify the highest level of operational and strategic excellence in information technology (IT).
    ]]></description>
<link>http://www.pershing.com/news/Pershing_Recognized_by_CIO_Magazine_as_a_CIO_100_Award_Honoree.html</link>           
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<title><![CDATA[BNY Mellon's Pershing Unit Releases New Study Exploring the Changing Model of Securities Lending for Hedge Funds]]></title>
<description><![CDATA[
        JERSEY CITY, N.J., -- Pershing LLC, a BNY Mellon company, announced today the availability of a new independent study, Lending and Leverage: The New Securities Finance Model for Hedge Funds, which examines the changing business model of securities financing for hedge funds in 2010 and beyond.
    ]]></description>
<link>http://www.pershing.com/news/Pershing_Releases_Study_Exploring_Changing_Model_of_Securities_Lending_for_Hedge_Funds.html</link>           
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<title><![CDATA[BNY Mellon's Pershing Unit and BondWave Release a Survey on Financial Advisors' Usage, Understanding of Fixed Income Investment Options]]></title>
<description><![CDATA[
        JERSEY CITY, N.J., &#151; PershingÂ LLC, a BNY Mellon company, announced today the availability of the findings of a new survey conducted in conjunction with BondWave LLC which assesses registered representatives and registered investment advisors&rsquo; (RIAs) understanding of fixed income investment options and explores their investing habits.
    ]]></description>
<link>http://www.pershing.com/news/Pershing_and_BondWave_Release_Survey_Understanding_Fixed_Income_Investment_Options.html</link>           
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<title><![CDATA[BNY Mellon's Pershing Advisor Solutions White Paper Offers Guidance on Advisory Firms Incorporating Breakaways and Advisor Recruiting into Growth Strategy]]></title>
<description><![CDATA[
        JERSEY CITY, N.J., &#151; Pershing Advisor Solutions LLC, a BNY Mellon company, announced today the availability of a new independent study, Creating Growth: Tuck Ins, Breakaways and Advisor Recruiting Strategies that provides registered investment advisor (RIA) firms with in-depth research and guidance on how they can expand by capitalizing on the trend ofÂ advisors moving toward independence.
    ]]></description>
<link>http://www.pershing.com/news/Pershing_Advisor_Solutions_Offers_Guidance_Incorporating_Breakaways_and_Advisor_Recruiting.html</link>           
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<title><![CDATA[BNY Mellon's Pershing Unit Introduces NetX360 for iPad]]></title>
<description><![CDATA[
        JERSEY CITY, N.J., &#151; Pershing LLC, a BNY Mellon company, today announced that it has introduced a version of NetX360&#153; that is compatible with the Apple&reg; iPad&#153;, the latest application to enable its introducing broker-dealer customers and their investment professionals, as well as registered investment advisors, to access NetX360 via a mobile device. NetX360 is Pershing's innovative, open-architecture technology solution that enables its customers to manage their entire firm's brokerage and advisory business on a single, integrated platform.
    ]]></description>
<link>http://www.pershing.com/news/Pershing_Introduces_NetX360_for_iPad.html</link>           
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<title><![CDATA[BNY Mellon's Pershing Unit Continues to Expand FundVest Platform]]></title>
<description><![CDATA[
        JERSEY CITY, N.J., &#151; Pershing LLC, a BNY Mellon company, announced today that it has added Lord Abbett&reg; to FundVest&reg;, Pershing's no-transaction-fee mutual fund platform.
    ]]></description>
<link>http://www.pershing.com/news/Pershing_Continues_to_Expand_FundVest_Platform.html</link>           
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<title><![CDATA[BNY Mellon's Pershing Unit Launches Initiative to Educate Introducing Broker-Dealer and Independent Registered Investment Advisor Customers on Driving Growth with International Investment Solutions]]></title>
<description><![CDATA[
        JERSEY CITY, N.J., &#151; Pershing LLC, a BNY Mellon company, has launched an educational initiative on international investing to assist its introducing broker-dealer (IBD) and independent registered investment advisor (RIA) customers with capitalizing on the growing demand among sophisticated investors for global investment solutions. The initiative combines two new comprehensive guidebooks, International Investing: An Investment Professional's Guide and International Investing: An Independent Advisor's Guide, with practice management expertise and extensive global resources and capabilities.
    ]]></description>
<link>http://www.pershing.com/news/Pershing_Launches_Initiative_to_Educate_Customers_on_International_Investment_Solutions.html</link>           
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<title><![CDATA[Pershing Affiliate, iNautix, Introduces First End-to-End Paperless Annuity Processing Solution for Introducing Broker-Dealers]]></title>
<description><![CDATA[
        JERSEY CITY, N.J., &#151; iNautix (USA) LLC, an affiliate of Pershing LLC, a BNY Mellon company, announced today that it has developed the first end-to-end paperless imaging solution to streamline annuity processing for Pershing's introducing broker-dealer customers. This innovative solution, available on Pershing's Subscribe&reg; platform, enhances efficiency, reduces cost and improves accuracy and compliance oversight of annuities by automating the current manual, time-intensive, paper-driven application process.
    ]]></description>
<link>http://www.pershing.com/news/iNautix_Introduces_Paperless_Annuity_Processing_Solution_for_Introducing_Broker-Dealers.html</link>           
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<title><![CDATA[BNY Mellon's Pershing Limited Launches GlobalClear, a New Clearing, Settlement and Custody Service for Institutional Broker-Dealers in Europe]]></title>
<description><![CDATA[
        LONDON (UK), &#151; Pershing Limited, a BNY Mellon company, announced today that it has launched GlobalClear&reg;, a new back-office outsourcing solution that streamlines clearing, settlement and custody for institutional broker-dealers in Europe.
    ]]></description>
<link>http://www.pershing.com/news/Pershing_Limited_Launches_GlobalClear_Clearing_Custody_Services_Institutional_Broker_Dealers.html</link>           
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<title><![CDATA[BNY Mellon's Pershing Limited Continues to Enhance its Nexus Funds Solution With the Addition of 11 Mutual Fund Providers]]></title>
<description><![CDATA[
        LONDON (UK), &#151; Pershing Limited, a BNY Mellon company, announced today that it has further enhanced its Nexus Funds solution with the addition of 11 mutual fund providers. The additions of F&amp;C Fund Management, First State Investments (UK), Ignis Asset Management, Jupiter Unit Trust Managers and Lazard Asset Management, as well as other recent additions, bring the total number of fund providers to 38 and the total number of funds available to 1169.
    ]]></description>
<link>http://www.pershing.com/news/Pershing_Limited_Enhance_NexusFunds_Solution_with_Addition_of_11_Mutual_Fund_Providers.html</link>           
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<title><![CDATA[BNY Mellon's Pershing Unit to Host INSITE 2010 Financial Solutions Conference]]></title>
<description><![CDATA[
        JERSEY CITY, N.J.,Â &#151; Pershing LLC, a BNY Mellon company, will highlight new developments in global investing and technology and key trends shaping the broker-dealer and independent registered investment advisor (RIA) marketplace at its annual financial solutions conference. INSITE&#153; 2010 will be held in Hollywood, Florida from June 9-11 and will feature innovative capabilities designed to help investment professionals, RIAs and dually-registered advisors prepare for the growing financial needs of their clients.
    ]]></description>
<link>http://www.pershing.com/news/BNY_Mellons_Pershing_Unit_to_Host_INSITE_2010_Financial_Solutions_Conference.html</link>           
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<title><![CDATA[BNY Mellon's Pershing Advisor Solutions Unit Enhances Consulting for Independent Registered Investment Advisors with Healthcheck]]></title>
<description><![CDATA[JERSEY CITY, N.J., &#151; Pershing Advisor Solutions LLC, a BNY Mellon company, announced today that it has expanded its suite of innovative practice management solutions for its independent registered investment advisor (RIA) customers with Healthcheck, a new tool to provide RIAs with an objective assessment of the operating health of their businesses. The offering was developed in conjunction with Business Health, one of Australia's leading practice management groups in the financial advisory industry.]]></description>
<link>http://www.pershing.com/news/Pershing_Advisor_Solutions_Enhances_Consulting_for_Independent_RIAs_with_Healthcheck.html</link>           
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<title><![CDATA[BNY Mellon's Pershing Limited Releases White Paper Focusing on the Rise of Fixed Income Asset Class in European Markets]]></title>
<description><![CDATA[LONDON (UK), &#151; A new independent study published by Pershing Limited, a BNY Mellon company, and Investance proposes that the fixed income market in Europe is set for unprecedented growth, and significant changes in this sector are on the horizon.]]></description>
<link>http://www.pershing.com/news/Pershing_Limited_Releases_Study_on_Rise_of_Fixed_Income_Asset_Class_in_European_Markets.html</link>           
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<title><![CDATA[BNY Mellon's Pershing Unit Releases New Study Focusing on the Multi-Prime Approach for Hedge Fund Managers]]></title>
<description><![CDATA[JERSEY CITY, N.J., &#151; Pershing LLC, a BNY Mellon company, and the Aite Group, LLC have published a new independent study, Expansion and Diversification: The Multi-Prime Model for Hedge Funds, that examines the key role of prime brokers and the market trend of hedge fund managers implementing the multi-prime business model. This study also identifies the benefits and challenges of the multi-prime approach, outlining the steps that may help ensure a successful transition for hedge funds.]]></description>
<link>http://www.pershing.com/news/Pershing_Releases_New_Study_Focusing_on_the_Multi-Prime_Approach_for_Hedge_Fund_Managers.html</link>           
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<title><![CDATA[BNY Mellon's Pershing Unit Introduces Nexus Execution Services, Pershing's Multi-Asset Class Trading Solution]]></title>
<description><![CDATA[LONDON (UK), &#151; Pershing Limited, a BNY Mellon company, announced today that it has introduced Nexus Execution Services, Pershing's new multi-asset class execution service for private client firms. This new offering provides integrated agency execution through Nexus, Pershing's proprietary technology platform.]]></description>
<link>http://www.pershing.com/news/Pershing_Introduces_Nexus_Execution_Services_A_Multi_Asset_Class_Trading_Solution.html</link>           
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<title><![CDATA[BNY Mellon's Pershing Unit Receives Number One Ranking for Its Customer Account Statement in Annual DALBAR Survey]]></title>
<description><![CDATA[JERSEY CITY, N.J., &#151; Pershing LLC, a BNY Mellon company, announced today that for the second consecutive year, its customer account statements received the number one ranking from DALBAR Communications in its 12th Annual Trends and Best Practices in Investor Statements for the Brokerage Industry survey. Pershing was also recognized with DALBARs prestigious "Excellent" designation. Pershing's statement first received the designation of "Excellent" in 2004 and has maintained this ranking over the past six years.]]></description>
<link>http://www.pershing.com/news/BNY_Mellons_Pershing_Unit_Receives_Number_One_Ranking_in_Annual_DALBAR_Survey.html</link>           
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<title><![CDATA[BNY Mellon to Acquire PNCs Global Investment Servicing Business]]></title>
<description><![CDATA[NEW YORK, N.Y.,&nbsp;&#151; BNY Mellon (NYSE: BK), the global leader in asset management and securities servicing, today announced a definitive agreement to acquire PNC's Global Investment Servicing Inc. (GIS) business, a leading provider of custody, fund accounting, transfer agency and outsourcing solutions for asset managers and financial advisors. The acquisition will enhance BNY Mellon's leadership position supporting fund managers and financial advisors globally across several business lines while providing the potential for significant revenue and expense synergies.]]></description>
<link>http://www.pershing.com/news/BNY_Mellon_to_Acquire_PNCs_Global_Investment_Servicing_Business.html</link>           
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<title><![CDATA[BNY Mellon's Pershing Advisor Solutions Unit Releases New Study Focusing on Mergers and Acquisitions Activity for Independent Registered Investment Advisors]]></title>
<description><![CDATA[JERSEY CITY, N.J., &#151; A new independent study published by Pershing Advisor Solutions LLC, a BNY Mellon company, and FA Insight finds that while merger and acquisition (M&amp;A) activity slowed during the economic downturn, transactions among independent registered investment advisory (RIA) firms are poised for resurgence, as a new market environment emerges and the pool of potential buyers undergoes dramatic change.]]></description>
<link>http://www.pershing.com/news/Pershing_Advisor_Solutions_Releases_Study_on_MandA_Activity_for_Independent_RIAs.html</link>           
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<title><![CDATA[BNY Mellon's Pershing Unit Releases New Independent Study Focusing on the Evolving Competitive Landscape ]]></title>
<description><![CDATA[JERSEY CITY, N.J., &#151; Pershing LLC, a BNY Mellon company, and Finadium LLC, have published a new independent study that examines the continued emergence of investment managers in the equity long and short marketplace and their convergence with hedge funds.]]></description>
<link>http://www.pershing.com/news/BNY_Mellons_Pershing_Unit_Releases_New_Independent_Study_Focusing_on_the_Evolving_Competitive_Landscape.html</link>           
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<title><![CDATA[BNY Mellon Receives Banking Licence in Ireland]]></title>
<description><![CDATA[DUBLIN, &#151; BNY Mellon, the global leader in asset management and securities servicing, has received approval from the Irish Financial Regulator to establish a new bank licensed entity in Ireland.]]></description>
<link>http://www.pershing.com/news/BNY_Mellon_receives_banking_licence_in_Ireland.html</link>           
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<title><![CDATA[BNY Mellon's Pershing Unit Expands Suite of SWIFT Messaging Capabilities for Global Financial Services Organizations]]></title>
<description><![CDATA[JERSEY CITY, N.J., &#151; Pershing LLC, a BNY Mellon company, announced today that it has expanded its Society for Worldwide Interbank Financial Telecommunication (SWIFT) messaging capabilities for its introducing broker-dealer customers. The enhanced SWIFT offering provides financial services organizations with access to a wide range of secure financial messages which enables them to communicate more efficiently and effectively with Pershing across critical business and operational areas.]]></description>
<link>http://www.pershing.com/news/Pershing-Expands-Suite-of-SWIFT-Messaging-Capabilities-for-Global-Financial-Services-Organizations.html</link>           
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<title><![CDATA[BNY Mellon's Pershing Unit Continues to Expand FundVest Platform]]></title>
<description><![CDATA[JERSEY CITY, N.J., &#151; Pershing LLC, a BNY Mellon company, announced today that it has added Franklin Templeton Investments and MFS Investment Management to FundVest&reg;, Pershing's no-transaction-fee mutual fund platform.]]></description>
<link>http://www.pershing.com/news/news_629742.html</link>           
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<title><![CDATA[BNY Mellon's Pershing Unit Releases New Whitepaper Focusing on Outsourcing Solutions for Hedge Funds]]></title>
<description><![CDATA[JERSEY CITY, N.J.,&nbsp;&#151; Pershing LLC, a BNY Mellon company, and Aite Group LLC have published a new whitepaper that examines critical hedge fund operations and provides managers with best practices and a systematic framework for helping them select and effectively manage relationships with third-party outsourcing solution providers.]]></description>
<link>http://www.pershing.com/news/news_212139.html</link>           
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<title><![CDATA[BNY Mellon's Pershing Unit Announces Enhanced Lockwood AdvisorFlex Portfolios Solution with Objectives-Based Asset Allocation Models and New Analytical Tools ]]></title>
<description><![CDATA[MALVERN, PA, - Pershing LLC, a BNY Mellon company, announced today that its affiliate, Lockwood Advisors, Inc. (Lockwood) has enhanced its Lockwood AdvisorFlex Portfolios (AdvisorFlex) solution for Pershings introducing broker-dealer and independent registered investment advisor (RIA) customers. AdvisorFlex now offers a broader range of portfolio construction and reporting solutions, including objectives-based asset allocation strategies, an expanded suite of investment selections and new analytical tools designed to provide increased transparency around portfolio holdings.]]></description>
<link>http://www.pershing.com/news/news_485867.html</link>           
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<title><![CDATA[The Bank of New York Mellon's Pershing Unit Provides Customers with Access to Black Diamond Performance Reporting through NetX360]]></title>
<description><![CDATA[JERSEY CITY, N.J., - Pershing LLC, a subsidiary of The Bank of New York Mellon Corporation, announced today that it has begun providing its introducing broker-dealer and independent registered investment advisor (RIA) customers with access to a comprehensive performance reporting solution from Black Diamond. This new tool is accessible through NetX360, Pershings revolutionary technology platform, that provides investment professionals and RIAs with a complete solution to help them efficiently manage their commission and fee business on a single, integrated workstation.]]></description>
<link>http://www.pershing.com/news/news_13470.html</link>           
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<title><![CDATA[The Bank of New York Mellon Repurchases Warrant Related to TARP Capital Investment]]></title>
<description><![CDATA[NEW YORK, - The Bank of New York Mellon Corporation, the global leader in asset management and securities servicing, today announced that it has repurchased for $136 million the warrant to purchase approximately 14.5 million shares of the companys common stock that the company had issued to the U.S. Treasury as part of the TARP Capital Purchase Program.]]></description>
<link>http://www.pershing.com/news/news_459271.html</link>           
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<title><![CDATA[The Bank of New York Mellon's Pershing Unit Receives Capital Markets Services Licence from the Monetary Authority of Singapore ]]></title>
<description><![CDATA[SINGAPORE, - Pershing LLC, a subsidiary of The Bank of New York Mellon Corporation, announced today that its new affiliate, Pershing Securities Singapore Private Limited, has received a capital markets services licence from the Monetary Authority of Singapore.]]></description>
<link>http://www.pershing.com/news/news_965588.html</link>           
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<title><![CDATA[Pershings Affiliate, iNautix Technologies India Private Limited, Receives Top 25 Ranking in Best Companies to Work For Study in India ]]></title>
<description><![CDATA[CHENNAI, INDIA,  iNautix Technologies India Private Limited, an affiliate of Pershing LLC and The Bank of New York Mellon Corporation, announced today that it has been selected by the Great Place to Work Institute, India, in partnership with The Economic Times, as one of Indias Best Companies to Work For in 2009.]]></description>
<link>http://www.pershing.com/news/news_379147.html</link>           
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<title><![CDATA[The Bank of New York Mellon to Repurchase Preferred Stock Related to TARP Capital Investment]]></title>
<description><![CDATA[NEW YORK, - The Bank of New York Mellon Corporation, the global leader in asset management and securities servicing, today confirmed that it is among the first large banks to receive permission to repurchase the preferred stock purchased by the U.S. government last October as part of the TARP capital investment program.]]></description>
<link>http://www.pershing.com/news/news_825039.html</link>           
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<title><![CDATA[The Bank of New York Mellon's Pershing Unit Introduces NetX360 ]]></title>
<description><![CDATA[JERSEY CITY, N.J., - Pershing LLC, a subsidiary of The Bank of New York Mellon Corporation, announced today that it has introduced NetX360, an innovative and open-architecture technology platform for introducing broker-dealer firms, investment professionals, independent registered investment advisors (RIAs) and dually registered advisors.]]></description>
<link>http://www.pershing.com/news/news_99285.html</link>           
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<title><![CDATA[The Bank of New York Mellon's Pershing Unit and Barclays Capital Establish Distribution Agreement for New Issue Municipal Bond Offerings]]></title>
<description><![CDATA[JERSEY CITY, N.J., and NEW YORK, N.Y., Pershing LLC, a subsidiary of The Bank of New York Mellon Corporation, and Barclays Capital, the investment banking division of Barclays Bank PLC, announced today that the firms have established an agreement for the distribution of new issue municipal bonds.]]></description>
<link>http://www.pershing.com/news/news_965450.html</link>           
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<title><![CDATA[The Bank of New York Mellon's Pershing Unit Adds Three Industry-Leading Fund Companies to FundVest]]></title>
<description><![CDATA[JERSEY CITY, N.J., - Pershing LLC, a subsidiary of The Bank of New York Mellon Corporation, announced today that it has added Neuberger Berman, The Hartford Mutual Funds and T. Rowe Price to FundVest, Pershings no-transaction-fee mutual fund platform.]]></description>
<link>http://www.pershing.com/news/news_781658.html</link>           
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<title><![CDATA[Pershing's Affiliate, iNautix, Expands Its Suite of Compliance Solutions for Introducing Broker-Dealers]]></title>
<description><![CDATA[JERSEY CITY, N.J., - iNautix (USA) LLC, an affiliate of Pershing LLC and a unit of The Bank of New York Mellon Corporation, announced today that it has expanded its suite of compliance solutions for their introducing broker-dealer customers.]]></description>
<link>http://www.pershing.com/news/news_734097.html</link>           
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<title><![CDATA[The Bank of New York Mellon's Pershing Unit Enhances ValueAlliance Program For Introducing Broker-Dealers, Independent Registered Investment Advisors and Advisors in Transition ]]></title>
<description><![CDATA[JERSEY CITY, N.J., -Pershing LLC, a subsidiary of The Bank of New York Mellon Corporation, announced today that it has added more than 30 solution providers to its ValueAlliance program.]]></description>
<link>http://www.pershing.com/news/news_56286.html</link>           
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<title><![CDATA[The Bank of New York Mellon's Pershing Unit Expands Separately Managed Account Solutions for Independent Registered Investment Advisors and Advisors in Transition]]></title>
<description><![CDATA[MALVERN, PA, - Pershing LLC, a subsidiary of The Bank of New York Mellon Corporation, announced today that it has expanded its suite of managed account solutions for independent registered investment advisors (RIAs) and advisors in transition.]]></description>
<link>http://www.pershing.com/news/news_59719.html</link>           
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<title><![CDATA[The Bank of New York Mellon's Pershing Unit Awarded Bronze Medal]]></title>
<description><![CDATA[JERSEY CITY, N.J., - Pershing LLC, a subsidiary of The Bank of New York Mellon Corporation, announced today that it has received a Bronze Medal in the 24th International Team Excellence Award competition at the 2009 American Society for Quality (ASQ) World Conference on Quality and Improvement, in Minneapolis, MN.]]></description>
<link>http://www.pershing.com/news/news_727230.html</link>           
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<title><![CDATA[The Bank of New York Mellon's Pershing Unit Adds Seven Industry-Leading Fund Companies to Nexus Funds]]></title>
<description><![CDATA[Pershing Limited, an affiliate of Pershing LLC and a subsidiary of The Bank of New York Mellon Corporation, announced today that seven new mutual fund providers have been added to its Nexus Funds solution. ]]></description>
<link>http://www.pershing.com/news/news_755001.html</link>           
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<title><![CDATA[The Bank of New York Mellon's Pershing Advisor Solutions Unit Expands Fixed Income Capabilities for Independent Registered Investment Advisors Through BondWave Advisors]]></title>
<description><![CDATA[Pershing Advisor Solutions LLC, a subsidiary of The Bank of New York Mellon Corporation, announced today that its independent registered investment advisor (RIA) customers now have access to a broader array of fixed income investment choices to help them achieve their clients' long-term financial goals.]]></description>
<link>http://www.pershing.com/news/news_361843.html</link>           
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<title><![CDATA[Pershing's Affiliate, iNautix, Releases New Study for Broker-Dealer Firms Focusing on Best Practices for Maximizing Operational Efficiency]]></title>
<description><![CDATA[A new independent study published by Moss Adams LLP and iNautix (USA) LLC, an affiliate of Pershing LLC and unit of The Bank of New York Mellon Corporation, found that operationally efficient broker-dealer firms are able to support more investment professionals, achieve higher levels of productivity and generate more revenue per employee.]]></description>
<link>http://www.pershing.com/news/news_902004.html</link>           
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<title><![CDATA[The Bank of New York Mellon's Pershing Advisor Solutions Unit Releases New Operational Efficiency Study for Independent Registered Investment Advisors]]></title>
<description><![CDATA[Advisory Firms Must Harness Human Capital Management to Enhance Operational Efficiency and Achieve Long-Term Success]]></description>
<link>http://www.pershing.com/news/news_174511.html</link>           
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<title><![CDATA[The Bank of New York Mellon's Pershing Unit Launches Comprehensive Program to Help Introducing Broker-Dealers Better Serve Dually Registered Advisors]]></title>
<description><![CDATA[Pershing LLC, a subsidiary of The Bank of New York Mellon Corporation, announced today that it has launched RIA Complete&#153;. This new program provides Pershing's introducing broker-dealer customers with a wide range of capabilities to help them better serve both investment professionals and independent registered investment advisors (RIAs). ]]></description>
<link>http://www.pershing.com/news/news_915936.html</link>           
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<title><![CDATA[The Bank of New York Mellon's Pershing Unit Expands Hedge Fund Consulting Services with Innovative Start-Up Simulator Tool and Comprehensive Guidebook]]></title>
<description><![CDATA[Pershing LLC, a subsidiary of The Bank of New York Mellon Corporation, announced today that it has expanded the business consulting services and practice management support it provides through its Prime Services group to include a start-up simulator tool and a new guidebook to assist hedge fund managers with the launch of new funds. ]]></description>
<link>http://www.pershing.com/news/news_436276.html</link>           
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<title><![CDATA[The Bank of New York Mellon's Pershing Unit Receives Number One Ranking for Its Customer Account Statement in Annual DALBAR Survey ]]></title>
<description><![CDATA[Pershing LLC, a subsidiary of The Bank of New York Mellon Corporation, announced today that its account statement for its customers' clients received the number one ranking in DALBAR Communications' 11th Annual Trends and Best Practices in Investor Statements for the Brokerage Industry.]]></description>
<link>http://www.pershing.com/news/news_77374.html</link>           
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<title><![CDATA[The Bank of New York Mellon's Pershing Unit Establishes Its First Clearing Relationship in Scandinavia]]></title>
<description><![CDATA[Pershing LLC, a subsidiary of The Bank of New York Mellon Corporation, announced today that it has established a business relationship with Nordnet Bank AB (Nordnet). The relationship enables Pershing to provide Nordnet with its comprehensive array of clearing and trading services solutions for Australian, Canadian, U.K. and U.S. dollar equities. Nordnet is headquartered in Stockholm, Sweden and is a leading online broker in the Nordic region.]]></description>
<link>http://www.pershing.com/news/news_822415.html</link>           
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<title><![CDATA[KBC selects BNY Mellon Asset Servicing for U.S. equity trading services]]></title>
<description><![CDATA[BNY Mellon Asset Servicing, the global leader in securities servicing, has been appointed by KBC, a leading Belgian bancassurance group, to provide U.S. equity trading services.]]></description>
<link>http://www.pershing.com/news/news_725567.html</link>           
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<title><![CDATA[The Bank of New York Mellon's Pershing Unit Releases New Study for Hedge Funds Focusing on Best Practices for Managing Counterparty Risk and Relationships]]></title>
<description><![CDATA[A new white paper published by Pershing LLC, a subsidiary of The Bank of New York Mellon Corporation, and Aite Group LLC has found that managing counterparty risk is a much more critical component of a hedge fund&rsquo;s overall business operations today than it has been in previous years.]]></description>
<link>http://www.pershing.com/news/news_514843.html</link>           
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<title><![CDATA[The Bank of New York Mellon's Pershing Unit Launches Comprehensive Practice Management Program to Help Wirehouse Advisors Transition to Alternative Affiliation Models]]></title>
<description><![CDATA[Pershing LLC, a subsidiary of The Bank of New York Mellon Corporation, announced today that it has launched a new Advisor in Transition practice management program. The program is designed to help wirehouse advisors explore alternative affiliation models and provide them with tools and solutions to make a seamless transition to a new organization. These alternative affiliation models include joining or establishing a broker-dealer firm, joining or establishing an independent registered investment advisory (RIA) practice or establishing a hybrid firm that offers both commission and fee-based services.]]></description>
<link>http://www.pershing.com/news/news_339703.html</link>           
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<title><![CDATA[The Bank of New York Mellon's Pershing Advisor Solutions Unit Releases Benchmarking Study Outlining Trends in Managing Human Capital]]></title>
<description><![CDATA[Pershing Advisor Solutions LLC, a subsidiary of The Bank of New York Mellon Corporation, released an independent study today with <EM>InvestmentNews</EM> and HNW, Inc., entitled <EM>A View From the Top 2008: Trends in Managing Human Capital</EM>.]]></description>
<link>http://www.pershing.com/news/news_648052.html</link>           
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<title><![CDATA[The Bank of New York Mellons Pershing Unit to Provide Customers with Access to the Certificate of Deposit Account Registry Service (CDARS)]]></title>
<description><![CDATA[Pershing LLC, a subsidiary of The Bank of New York Mellon Corporation, announced today that it has begun making the Certificate of Deposit Account Registry Service (CDARS) available to its introducing broker-dealer and independent registered investment advisor (RIA) customers. This new solution will enable Pershings customers to offer their clients an efficient way to invest large dollar amounts in FDIC-insured certificates of deposit (CDs). CDARS is managed by Promontory Interfinancial Network, LLC.]]></description>
<link>http://www.pershing.com/news/news_861523.html</link>           
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<title><![CDATA[The Bank of New York Mellon's Pershing Unit Enhances Global Execution Capabilities for Trading Equities]]></title>
<description><![CDATA[Pershing LLC, a subsidiary of The Bank of New York Mellon Corporation, announced today that it has entered into a software licensing agreement with GL TRADE. The agreement enables Pershing to provide enhanced global equity execution capabilities to its introducing broker-dealer and independent registered investment advisor (RIA) customers.]]></description>
<link>http://www.pershing.com/news/news_289345.html</link>           
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<title><![CDATA[The Bank of New York Mellon's Pershing and iNautix Units to Provide Introducing Broker-Dealer Firms with Comprehensive Suite of Compliance Solutions from Actimize]]></title>
<description><![CDATA[Pershing LLC, a subsidiary of The Bank of New York Mellon Corporation, and iNautix (USA) LLC, an affiliate of Pershing, announced today that they have introduced a comprehensive suite of compliance solutions for their introducing broker-dealer customers that include anti-money laundering (AML), trade surveillance and sales practices.]]></description>
<link>http://www.pershing.com/news/news_211239.html</link>           
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<title><![CDATA[The Bank of New York Mellon's Pershing Unit Expands BondCentral Platform with Structured Products through Tradeweb ]]></title>
<description><![CDATA[Pershing LLC, a subsidiary of The Bank of New York Mellon Corporation, announced today that it has expanded its BondCentral trading platform to incorporate a broader array of structured product choices. These enhanced capabilities are being offered to Pershing's introducing broker-dealer and independent registered investment advisor (RIA) customers through Tradeweb Retail, the retail trading platform of Tradeweb, a leading online multi-asset class marketplace.]]></description>
<link>http://www.pershing.com/news/news_5322.html</link>           
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<title><![CDATA[The Bank of New York Mellon's Pershing Advisor Solutions Unit Releases New Study Highlighting Mergers and Acquisitions Activity for Independent Registered Investment Advisors]]></title>
<description><![CDATA[Pershing Advisor Solutions LLC, a subsidiary of The Bank of New York Mellon Corporation, released a new independent study today with Moss Adams LLP entitled Real Deals 2008: Definitive Information on Mergers and Acquisitions for Advisors.]]></description>
<link>http://www.pershing.com/news/news_649838.html</link>           
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<title><![CDATA[The Bank of New York Mellon's Pershing Unit Adds Four Industry-Leading Fund Companies to Nexus Funds]]></title>
<description><![CDATA[LONDON, July 28, 2008 - Pershing Limited, an affiliate of Pershing LLC and a subsidiary of The Bank of New York Mellon Corporation, announced today that it has added mutual funds from BlackRock, HSBC Global Asset Management (UK) Limited, Rathbone Unit Trust Limited and Sarasin Investment Funds Limited to its Nexus Funds solution.]]></description>
<link>http://www.pershing.com/news/news_275555.html</link>           
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<title><![CDATA[Pershing's Affiliate, iNautix Technologies India Private Limited, Expands Presence]]></title>
<description><![CDATA[CHENNAI, INDIA, July 23, 2008 - Pershing LLC and The Bank of New York Mellon Corporation, announced today that it has expanded its facility at the Ascendas International Tech Park in Chennai, India with the addition of more than 57,000 square feet of office space.]]></description>
<link>http://www.pershing.com/news/news_745434.html</link>           
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<title><![CDATA[The Bank of New York Mellon's Pershing Unit Launches Collateralised Lending Service for Private Client and Private Wealth Managers]]></title>
<description><![CDATA[LONDON&nbsp;- Pershing Limited, an affiliate of Pershing LLC and a subsidiary of The Bank of New York Mellon Corporation, announced today that it has launched Nexus Loans, a collateralised lending service for advisors and wealth managers who serve high-net-worth investors. This new offering expands Pershing's suite of solutions for the private client and private wealth management market.]]></description>
<link>http://www.pershing.com/news/news_146420.html</link>           
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<title><![CDATA[The Bank of New York Mellon's Pershing Unit Introduces Paperless Account Opening Solution for Introducing Broker-Dealer Firms, Investment Professionals and Independent Registered Investment Advisors]]></title>
<description><![CDATA[Pershing LLC, a subsidiary of The Bank of New York Mellon Corporation, announced today that it has introduced an innovative paperless account opening solution for introducing broker-dealer firms, investment professionals and independent registered investment advisors (RIAs).]]></description>
<link>http://www.pershing.com/news/news_563122.html</link>           
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<title><![CDATA[BNY Mellon Shareowner Services and Pershing LLC First to Participate in New Alternative Investment Product Service through the National Securities Clearing Corporation]]></title>
<description><![CDATA[Investors benefit from new service that links broker-dealers, fund managers, transfer agents and custodians]]></description>
<link>http://www.pershing.com/news/news_959088.html</link>           
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<title><![CDATA[Pershing's Affiliate, iNautix, Introduces Advanced Document Management Solution for Introducing Broker-Dealer Firms, Investment Professionals and Independent Registered Investment Advisors]]></title>
<description><![CDATA[iNautix (USA) LLC, an affiliate of Pershing LLC and a unit of The Bank of New York Mellon Corporation, announced today that it has introduced a next generation document management solution for introducing broker-dealers, investment professionals and independent registered investment advisors (RIAs) that is designed to help improve operational efficiency and simplify their transition to a paperless office.]]></description>
<link>http://www.pershing.com/news/news_557095.html</link>           
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<title><![CDATA[The Bank of New York Mellon's Pershing Unit Adds American Funds, JennisonDryden, OppenheimerFunds and Van Eck Global to FundVest(R)]]></title>
<description><![CDATA[Pershing LLC, a subsidiary of The Bank of New York Mellon Corporation, announced today that it has added American Funds, JennisonDryden, OppenheimerFunds and Van Eck Global to FundVest&reg;, Pershing's no-transaction-fee mutual fund platform.]]></description>
<link>http://www.pershing.com/news/news_207409.html</link>           
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<title><![CDATA[The Bank of New York Mellon's Pershing Unit Releases New Study Outlining Key Trends and Best Practices for Broker-Dealer Firms]]></title>
<description><![CDATA[Broker-Dealers Will Need to Refine Business Models, Increase Operational Efficiency and Broaden Support for Investment Professionals to Achieve Continued Success]]></description>
<link>http://www.pershing.com/news/news_985150.html</link>           
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<title><![CDATA[The Bank of New York Mellon's Pershing Unit Launches Innovative Trust Network]]></title>
<description><![CDATA[Pershing LLC, a subsidiary of The Bank of New York Mellon Corporation, announced today that it has launched a new and innovative Trust Network for its introducing broker-dealer and independent registered investment advisor (RIA) customers.]]></description>
<link>http://www.pershing.com/news/news_210705.html</link>           
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<title><![CDATA[The Bank of New York Mellon's Pershing Unit Enhances ValueAlliance Program for Introducing Broker-Dealer and Independent Registered Investment Advisor Customers]]></title>
<description><![CDATA[New strategic relationships strengthen Pershing's suite of practice management solutions]]></description>
<link>http://www.pershing.com/news/news_878811.html</link>           
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<title><![CDATA[Zurich Financial Services Group Selects The Bank of New York Mellon's Pershing Unit for Mutual Fund Processing]]></title>
<description><![CDATA[Pershing Limited, an affiliate of Pershing LLC  and a subsidiary of The Bank of New York Mellon Corporation, announced today that it has been selected by Zurich Financial Services Group to provide mutual fund processing services through its Nexus Funds.]]></description>
<link>http://www.pershing.com/news/news_810665.html</link>           
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<title><![CDATA[The Bank of New York Mellon's Pershing Unit Introduces Advisor-Driven Unified Managed Account Program]]></title>
<description><![CDATA[Lockwood Advisors, Inc. leverages independent research from Standard and Poor&rsquo;s&reg; Investment Advisory Services]]></description>
<link>http://www.pershing.com/news/News_560528.html</link>           
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<title><![CDATA[The Bank of New York Mellon's Pershing Unit Launches New Order-Entry System for Subscribe Annuity Platform]]></title>
<description><![CDATA[Pershing LLC, a subsidiary of The Bank of New York Mellon Corporation, announced today that it has launched a redesigned order-entry system for its Subscribe&reg; annuity platform.]]></description>
<link>http://www.pershing.com/news/News_193142.html</link>           
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<title><![CDATA[The Bank of New York Mellon's iNautix Unit Launches Innovative Compensation Management Solution for Introducing Broker-Dealer Firms]]></title>
<description><![CDATA[iNautix (USA) LLC, an affiliate of Pershing LLC and a unit of The Bank of New York Mellon Corporation, announced today that it has launched a comprehensive compensation management solution to help introducing broker-dealer create...]]></description>
<link>http://www.pershing.com/news/News_192761.html</link>           
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<title><![CDATA[The Bank of New York Mellon's Pershing Unit Adds Four Industry-Leading Fund Companies to Nexus Funds]]></title>
<description><![CDATA[Pershing Limited, an affiliate of Pershing LLC and a subsidiary of The Bank of New York Mellon Corporation, announced today that it has added Gartmore Investment Management, Invesco Perpetual, Morley Fund Management and Norwich Union's mutual funds...]]></description>
<link>http://www.pershing.com/news/News_105862.html</link>           
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<title><![CDATA[The Bank of New York Mellon&rsquo;s Pershing Unit Adds Three Leading Insurance Carriers to Subscribe Annuity Platform]]></title>
<description><![CDATA[Pershing LLC, a subsidiary of The Bank of New York Mellon Corporation, announced today that its introducing broker-dealer customers can now access annuities from...]]></description>
<link>http://www.pershing.com/news/News_486447.html</link>           
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<title><![CDATA[The Bank of New York Mellon's Pershing Unit Introduces Income Guarantee on Retirement Assets]]></title>
<description><![CDATA[Revolutionary solution from Lockwood Capital Management, Inc. and Phoenix subsidiary provides lifetime income regardless of underlying account performance]]></description>
<link>http://www.pershing.com/news/News_896191.html</link>           
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<title><![CDATA[The Bank of New York Mellon's Pershing Unit to Host INSITE 2008 Financial Products and Services Conference]]></title>
<description><![CDATA[10th Annual INSITE&#153; Conference to highlight developments in global investing, new trends shaping the broker-dealer and independent registered investment advisor marketplace, and innovative technology solutions]]></description>
<link>http://www.pershing.com/news/News_99316.html</link>           
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<title><![CDATA[The Bank of New York Mellon&rsquo;s Pershing Advisor Solutions Unit Establishes First Family Office Relationship in the Middle East]]></title>
<description><![CDATA[Pershing Advisor Solutions LLC, a subsidiary of The Bank of New York Mellon Corporation, announced today that it has established a business relationship with the family office of the Bin Zayed Group.]]></description>
<link>http://www.pershing.com/news/News_274609.html</link>           
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<title><![CDATA[Bank Gutmann AG and Gutmann KAG select BNY Mellon Asset Servicing for U.S. equity trading services]]></title>
<description><![CDATA[BNY Mellon Asset Servicing, the global leader in securities servicing, has been selected by Bank Gutmann AG and its asset management company, Gutmann KAG, to provide U.S. equity trading services.]]></description>
<link>http://www.pershing.com/news/News_717236.html</link>           
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<title><![CDATA[The Bank of New York Mellon's Pershing Unit Appoints Steve Dunlap Managing Director and Chief Operating Officer of Pershing Managed Account Solutions]]></title>
<description><![CDATA[Pershing LLC, a subsidiary of The Bank of New York Mellon Corporation, announced today that Steve Dunlap has joined the firm as a managing director and chief operating officer of Pershing Managed Account Solutions.]]></description>
<link>http://www.pershing.com/news/News_507748.html</link>           
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<title><![CDATA[The Bank of New York Mellon's Pershing Unit Launches Innovative ETF Center]]></title>
<description><![CDATA[Pershing LLC, a subsidiary of The Bank of New York Mellon Corporation, has launched an Exchange-Traded Funds (ETF) Center]]></description>
<link>http://www.pershing.com/news/News_934582.html</link>           
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