Persuasive Concepts

[Recording] F&I and Social Media- A Good Match or a Waste of Time?

2012-05-25T20:58:37Z

TweetOn May 25th I did a webinar titled F&I and Social Media- A Good Match or a Waste of Time? I decided on this topic because of all the controversy surrounding it. I noticed that most in the debate were thinking about only 1 side of social marketing. In the webinar recording below I showcased [...] Related posts:

Somewhere Along The Way You Forgot To Adapt

2012-05-23T02:58:31Z

TweetThe oak tree, mighty and majestic towers above you, a behemoth reaching towards the stars. Unflinching and unyielding, it’s hard to imagine something stronger as it stands stoic and unwavering in it’s destiny of growth. In 2004, living in Pensacola Florida, Hurricane Ivan became the 5th most costliest storm ever to hit the United States, [...] No related posts.

It’s Time That You Stop Making Excuses For Your Salespeople

2012-04-06T16:42:08Z

Tweet I hear it all the time. I can’t get them to follow up. They spend more time smoking and cutting up than working. I have to block Facebook and other sites to keep them from surfing the internet. About the last part, why don’t you get the phone at the dealership shut off and [...] Related posts:

[Video] Automotive Super Conference June 27th-28th

2012-03-30T21:06:08Z

TweetI’m real excited about being part of the Automotive Super Conference this June 27th and 28th at the Charlotte Motor Speedway. I’m looking forward to seeing you there! If you have any questions, leave a comment. Want to know more? Go to AutomotiveSuperConference.com Related posts: [Video] Automotive Lead Nurturing #4: Connecting With Your Customers Social [...] Related posts:

[Video] What Is Social Media? It’s NOT What You Think

2012-03-29T19:26:02Z

TweetIt’s time to get your thinking straight. It’s time that you take a long hard look at what Social Media is. If you want to see social media success then you must first change your mindset. Related posts: The Best Social Media Advice I Can Give You [VIDEO] The 4 Key Steps To Creating A [...] Related posts:

[Video] Be Personal – Let People Get To Know The Real You

2012-03-29T19:22:48Z

TweetThe difference between traditional media and social media is that traditional media is all about the marketing of the business, while social media is all about the marketing of the people of the business. That’s why it’s so very important to allow people to get to know the real you. It’s okay to be personal, [...] Related posts:

When PR Nightmares Strike, Social Media Can Save Your Business

2012-03-16T18:11:00Z

TweetIn business, bad press will happen. It’s not a matter of if but when, be prepared. We hear it all the time, our customers have a voice, with Facebook, Twitter, YouTube and others, bad press can go viral, you better watch how you treat your customers, they’re just a tweet away from telling the world! [...] Related posts:

Connecting With the Bigger Picture – Creating A Loyal Following

2012-03-09T15:03:18Z

TweetAre you a B2B blogger? Or are you looking for a way to connect with your audience so that they feel influenced to give you their business, refer people to you and keep following you? In this video I give you one of the most important tips you’ll ever hear on the subject of creating [...] Related posts:

How Do You Know If You’re A Social Hoarder?

2012-03-02T19:26:49Z

TweetRecently I wrote a post titled, Are You A Social Hoarder Or A Social Networker, and as one commenter pointed out, “I think explaining what a “social hoarder” really is would have gone a long way with this piece.” Michele Chambers, you are right and I dedicate this post to you, once again, thank you [...] Related posts:

Are You A Social Hoarder Or A Social Networker?

5 Content Marketing Tips To Include In Your Social Strategy

2012-03-02T15:54:14Z

TweetContent is king. That’s not the first time you’ve heard that, nor will it be your last. I do have a question though, why aren’t more dealerships creating more content? One of the most effective and low cost ways to drive traffic is through the creation of relevant and engaging content. Content can be blog [...] Related posts: