A lot of you will know that I regularly speak at workshops and conferences, so I’ve decided to set up a site that allows me to virtually train and help people get better results from their websites by using the online marketing and search engine optimisation techniques I teach in my workshops.

SEOhub contains all of my previous blog articles, along with news, events, readers questions and heaps of other goodies. In the near future I also plan on having training videos and other great content available to my subscribers.

So in a nutshell, SEOhub.com.au will take the place of my Peter Dowse blog.

Don’t worry… everybody who is currently subscribed to www.peterdowse.com.au will automatically be transferred over to my SEOhub newsletter list. You’ll still receive weekly updates just like before, but from my new and improved website.

If you have any comments or suggestions about my new website, please email me at peter@seohub.com.au.

This being said how often should you update your website? This is a really difficult question to answer because it will change for each and every website, but I will give you a few pointers as to when you should update your website.

Look at the other websites in your industry

If you take a look at the other websites in your industry this should give you a good indication of how often to update your website. If for example you have a news website, then obviously the rest of the industry is going to be updating their websites on a daily, perhaps even hourly basis.

Does your update add value to your site?

When I talk about updating your website I don’t mean changing a few words and putting a couple of links in a page. I’m talking about adding content to your website that is relevant and useful to your customers. Any product – if you think hard enough, can have a lot of content written about it. The hardest bit is making that content helpful to your customers. If you’re writing content for the sake of it, this will show. If you’re writing content because you want your users to have a better experience on your website, you’re halfway to getting good rankings.

How much content should you write?

This also depends on your product and your industry, but if you can strive for one editorial-style article a month, this is achievable and won’t take up too much of your resources. Once a week would be better but sometimes it’s hard to dedicate that amount of time to writing content for your website.

How long should you spend on writing content?

I try to spend about one hour a week writing for this blog. I find that’s usually enough time to think about the content I’m going to write and produce an article. Sometimes it takes me a little longer if it’s a more in-depth article or I have to do some research, other times it’s a quick little post to get something out.

What should you write about?

Like I mentioned before, if you think about something enough you will be able to write something that’s useful. Lets say you sell bricks. Pretty boring product… not much you can write about hey? Well, you could write about “how to clean the bricks on your house” or “how to avoid getting mould in wet areas”. These are the things that will help your customers get more out of your bricks.

If you think about it logically, no matter what service or product you have, there’s always something you can write about that will be helpful, relevant and useful to your users. This is the content you should strive to write when updating your website.

One of the things search engines do to ensure the quality of their data is remove duplicate content from their index as it fills up their servers with more copies of a page than is needed and creates a bad user experience for searchers. Could you imagine getting the same article from different websites on all ten results from a search engine page? Searching for information is about cross-referencing different bits and pieces to make an overall informed judgement about something, someone or somewhere. Search engines know this, that’s why they spend so much time making sure the content that is served up for a search query is relevant, non-spammy and will create a great user experience.

So we have established that search engines don’t like duplicate content, but what exactly is duplicate content? Like the name implies, it’s content on your website that is identical to other content. As mentioned before this is bad for search engines so making sure you have unique content on your website is a must if you want any chance of ranking well.

What causes duplicate content?

There are many reasons for duplicate content on your website, here are just a few:-

Print pages
If you have a normal web page and then an additional ‘print friendly’ page, you now have two copies of that page on your website. As most search engines use the content of a page to test through their duplicate content filters, this means potentially you will have penalties applied to these pages as it will be seen as two pages with exactly the same content.

Fix - You could put all your print friendly pages into a directory on your server and then disallow the search engine crawlers to this directory using a robots.txt file.

Canonicalization issues
Don’t worry… I thought “what the hell does that word mean?” when I first saw it too. Essentially your website homepage could have multiple URLs pointing to it. For example:-

http://yourwebsite.com
http://www.yourwebsite.com
http://yourwebsite.com/index.htm
http://www.yourwebsite.com/index.htm
https://yourwebsite.com
https://www.yourwebsite.com
https://yourwebsite.com/index.htm
https://www.yourwebsite.com/index.htm

These could all point to your homepage (please note this is an extreme example but still possible all the same). If a search engine crawls and indexes all these versions of URLs there could be multiple versions of your homepage… or worse your entire website in the index. This would be very bad news indeed.

One thing to keep in mind is that if your competitors are smart and notice that you haven’t re-directed your URLs correctly, they could point links from other websites or directories to your different URLs causing a search engine to crawl these (basically creating a forced crawl of all your different URLs) that could lead to a drop in rankings.

Fix - First you will need to find out if there are any additional versions of your website or homepage in the index. You can do this by using the site: operator (put site: before all your URLs in a search engine’s search box to check if they’re in the index eg. site:http://www.yourwebsite.com) If you have multiple versions of your site in a search engine’s index you will need to ‘301 re-direct’ the unwanted URLs to your main URL as a fix. (If you want further info on how to do a ‘301 re-direct’, leave a comment and I’ll get back to you.)

Manufacturers product descriptions
If you’re selling a product online through a distributor or manufacturer, chances are the products they provide come with a standard piece of text or a product description that many people use on their sites. If there are a hundred other websites out there with your product, or worse still an entire range of products that you sell, you will have duplicate content issues.

Fix - Really the only way to get around this is to modify your content so that it’s unique. Try writing your own product descriptions so your content is unique and original.

Product pages
If you have a shopping cart, product pages are a hotbed for duplicate content. Usually most people will add multiple products to their site using the same product description but only changing colour, size or another minor element to differentiate these products. As most of the content is the same you could have hundreds of pages with duplicate content on them.

Fix - You could re-write all your shopping cart pages however, if you have a few thousand products this could be a very large job indeed. Another option is to analyse your website and find out which product generates the most revenue for you and filter out the others using a robots.txt file. (This isn’t the best solution however, you may find the lift in rankings due to less duplicate content penalties will increase your revenue.)

Stolen content
If others have stolen your content, this could lead to a search engine indexing the wrong version (theirs!!). To see if anyone has stolen your content try using Copyscape.

Multiple domains
If you have multiple domains you will want to ‘301 re-direct’ these to your main domain name. Don’t set up multiple websites using the same content on different domains as this will cause you issues with duplicate content filters.

The final word
As you can see there’s a few ways your site can produce duplicate content. If you are aware of these issues and take appropriate measures to ensure your site doesn’t suffer from these, you shouldn’t have too many problems.

Starting out in SEO

When you’re just starting out getting a website up and running, there are so many things to think of, particularly if you’re looking at the site from an SEO perspective. There’s literally thousands of blogs, websites, forums and feeds about SEO and online marketing – sometimes it’s hard to filter out all the noise to get to the bits that matter.

When I first started out doing SEO, I didn’t really know where to start. Since then I’ve read a lot of information and done a lot of testing on websites to gain my knowledge so I thought I would share with everyone how I got a start and learnt more about SEO.

SEO software

IBP
When I first started out looking into SEO I downloaded the free trial version of IBP (Internet Business Promoter). Even though I have no need for this software anymore, it was a great learning curve for me.

Sometimes it’s hard to know what to change on your website. IBP will crawl through a page and make recommendations about what you have to do to rank for a particular keyword. It will look at all your competitors for that term and also tell you what they’re doing too! It’s a really great tool if you’re just starting out as it will tell you what elements you need to change (eg. title tags, description tags, h1, h2 tags, etc).

There are some really fancy tools on there and for the limitations of the free trial version it’s still worth downloading and having a play with.

You can download the free trial version of IBP here:-
http://www.ibusinesspromoter.com/download/index.htm

SEO for Firefox

For those of you still using Internet Explorer I highly recommend you change to Firefox as it’s a much faster browser… and it’s not Microsoft! There are some great plugins you can get like SEO for Firefox. This plugin will allow you to see at a glance some very handy SEO information about a site such as:-

• Pagerank
• Google Cache Date
• Age of the site
• Yahoo inbound links
• Alexa ranking

And a whole host of other info.

The other great thing this tool does is add this information into a search results page so you can see at a glance info about sites in the serps.

You can get SEO for Firefox here 

Education

There are a million blogs out there about SEO, many of them good, many of them mediocre. I would recommend reading some of these blogs as a start then finding out what area of SEO you would like to focus on and find someone writing about the topic.

http://www.mattcutts.com/blog/
Matt is the head of Webspam at Google. He writes on his own personal blog about Google stuff, SEO and other topics. Some of the posts can be very technical but once you get an understanding of SEO sometimes they can be very helpful. The thing I find very useful with Matt’s posts is that if you read between the lines with his posts you can get some very insightful info. Sometimes it’s also helpful to read other people’s overviews of his posts to get a broad overview of what the industry thinks about a certain topic.

www.seomoz.org/blog
SEOmoz is probably one of the best SEO blogs on the net. Updated daily it’s chock full of information for newbies to advanced SEO’s. Well worth a look.

www.seobook.com/
Aaron Wall is one of the most talented SEO’s and markets himself very well. His insights into the SEO industry as a whole are great. His blog doesn’t go into too much detail about SEO strategy and the things you need to do to improve your website however, he does have a training program and a few free videos which are a good place to start.

http://blog.sitemost.com.au/
This is a great Aussie blog that gives loads of great insights into strategies you need to employ to have a holistic approach to SEO. They also have loads of tips, tricks and basics that you need to know to be able to SEOify your website.

http://www.webmasterradio.fm/
This has to be one of the best resources of SEO info on the net. Podcasts and live feeds from experts all around the world create a vault of information that is priceless in terms of learning about SEO. The only thing with listening to these shows is you need to go through a lot of guff to get to all the good bits….. but it’s well worth your time.

Testing

The best way to learn about SEO is to test things on your own website. If you can, set up a couple of websites and try different things. If you’re looking into SEO for a work-related site perhaps try downloading the trail version of IBP (or some other type of SEO software) to get you started.

The final word

Ultimately to be a great SEO you will need to have your finger on the pulse on a lot of different aspects of SEO and online marketing. It may sound scary that you have to read, test and SEO your site day in and day out, but ultimately SEO is something you will learn over time. The thing to remember is that SEO isn’t just about keywords and gaming the engines with cloaking, hidden text or black hat SEO techniques. It’s about building legitimate sites that add value to the net and it’s users. If you keep this in mind whilst building your websites, the rankings will follow.

I’ve mentioned a few advanced operators in this blog so far like the site: operator in this post
And the link: operator in this post

Today I’m going to tell you about the allintitle: operator.

What is that allintitle: operator?

Like most of the advanced operators in search engines it’s a command followed by a colon. After the colon you can put in a keyword or keyword phrase and Google will bring back all the results with that keyword or keyword phrase in the page titles of websites it has in its index.

OK… so how is that information useful?

Well, it can be a very handy way to determine if a keyword is worth chasing or not. When doing any type of SEO on your website it’s always a good idea to do some competitive research about how hard it will be to rank for a particular term. If there’s loads of competition for a particular keyword term, then chances are it’s going to be pretty hard to rank for that term. Let’s look at an example…

Let’s say I have an insurance website and I’m trying to figure out what keyword I should optimise my homepage for. I’ve done some keyword research and have come up with the following list:-

• cheap car insurance
• car insurance
• comprehensive insurance
• car insurance Brisbane

If we were to conduct an allintitle: on all these terms it’s interesting to see how many webpages out there have these keyword terms in their title (in Google).

• cheap car insurance 85,400 pages
• car insurance 922,000 pages
• comprehensive insurance 28,800 pages
• car insurance Brisbane 105 pages

That’s great, but what does all this mean?

What this means is that you are able to see how much competition there is for a particular term. The fewer sites that show up for an allintitle command, the less websites you’re competing against and the better chance you have of ranking for that term.

So looking at the examples above, I would be looking at the terms ‘comprehensive insurance’ and ‘cheap car insurance’ to go for as these have considerably less webpages with those terms in them. Not only that but the intent behind these searches is more targeted in that ‘car insurance’ is an incredibly broad term, meaning the traffic you will get from that term could be looking for all sorts of info about car insurance whereas the term ‘cheap car insurance’ has intent behind it. If I was driving people to my site using this term then obviously pricing is an issue for these searchers so I would be serving them up a page that has low cost as a major outline of a benefit statement.

This is just one of the many ways to see how hard it would be to rank for a particular term. Add it to your online marketing toolkit as you never know when it will come in handy.

For your free copy, all you have to do is subscribe to my blog via email (see the button over on the right). Previously I’d been sending my e-book out manually to everyone who subscribed to my blog via email, but I’ve been getting so many subscribers lately I just can’t keep up! So now it’s an automated process – when you click ‘subscribe’ you’ll receive a verification email with a link directly to a PDF of my e-book.

For everyone who has received a copy already, I would love to hear your feedback. Please feel free to put any feedback in the comments section of this post. If you know anyone you think will benefit from my e-book, please send them the link to my website so they can also subscribe and get their hands on a free copy.

I think the reason most people hate link building is because they don’t do it correctly and get very bad responses from the emails, phone calls or smoke signals they send out. Link building doesn’t have to be difficult; you just have to be smart about it.

One very easy way to get links back to your website is to use directories. Some SEO consultants say directories are great; others say they stink. If you’re smart about the way you list your website in a directory, then you can get a lot of benefit out of them.

First and foremost, let me just say that most directories are pretty hopeless for actually sending through traffic that will convert. However, for SEO purposes, directories can be effective. With that in mind you may want to change your thinking about how you add your website’s details into a directory.

So here’s a list of ideas you might not have thought about when listing your website in directories.

Free vs paid directories for SEO

I never pay for directory listings. The only one I can see being of any value would be the Yahoo! Directory. This isn’t a must, but if you’re going to throw money at directories, go with the Yahoo! Directory. Many people have seen sharp rises in traffic when they have listed with the Yahoo! Directory, however, list your business with caution.

Yahoo! have been known to show the title of the listing in their directory in SERPs (search engine results page) so if you have a title tag for your homepage that zings and gets loads of clicks, be aware that this might change if you list your site in the Yahoo! Directory.

Of all the free directories, the one I list ALL my websites with is DMOZ. I suggest you go and list your site now… go on… I’ll wait. Here’s the link - www.dmoz.org.

All the other directories are pretty much the same, some better than others. It really depends on a lot of factors like how many other competitors there are in the directory, how competitive your industry is (in terms of search) and how the directory is put together (the underlying code and software that runs the website).

Use keyword-rich domains in your directory listings

Most people when they purchase a domain name go with their business name. Typically this will be a name like “Windsplinter Design” or “CompuGlobalHyperMegaNet”. That’s great, but for a customer using a search engine looking for your product or service, they’re not going to look for that name. They’re going to look for the generic equivalent of your product or service. So if Windsplinter Design designed and sold ergonomic chairs, the domain name I would be suggesting to them to purchase would be www.ergonomicchairs.com.au.

This way they could use this domain in all their directory listings and because it’s keyword-rich, they automatically have great anchor text linking back to their site. If you’re not sure what anchor text is, you will want to check out this post.

This tactic is particularly handy if you don’t have any control over what gets linked back to your website from a directory. Sometimes it’s the business name, sometimes it’s the URL. If you can only link your URL back to your website, having a keyword-rich domain like the example above will help you rank for the terms you have within the URL.

Add more than one listing

This tactic is handy if the directory you’re submitting your site to links the business name to your website. So rather than add ‘Windsplinter Design’ as your business name, put in a keyword like ‘ergonomic chairs’ as the business name. If the directory automatically accepts new listings, you’re onto a good thing. Add some more listings and use different pages in your site. For example you might add ‘red ergonomic chairs’ and use the URL of your red chair page in that listing (don’t fall into the trap that you have to use your main domain name, you can use internal page addresses as well).

Use a <href> element in your copy

This is an excellent way to get really targeted anchor text back to your site. Essentially all you’re doing is adding raw html code to the body of the directory. Some directories allow this, others do not so you will have to experiment to see which ones work.

So if you’re targeting the term “flowers Brisbane” you might add this code to the body of the directory:-

ABC123 Pty Ltd can supply all kinds of <a href=”http://www.abc123.com.au”>flowers in Brisbane</a>

The ‘a href’ section of the tag indicated that a link is coming up. The hyperlink is obviously the page you wish the text “flowers in Brisbane” to link back to, and in between the <a href=”http://www.youdomainname.com.au”> and the </a> this is where you put your text.

So <a href=”http://www.abc123.com.au”>flowers in Brisbane</a>

would look like this in the directory: flowers in Brisbane

So there you have it, some really handy tips on using directories in your SEO strategy.
If you liked this post make sure you subscribe to my RSS feed or via email by entering your email address in the box to the right.

Lots of people ask me “Why isn’t Google crawling my website?” and the answer to this question is usually pretty straightforward. There are loads of reasons why a search engine won’t crawl your website.

Here are a few of the main reasons:-

Full Flash website

Full Flash websites are death for search engine marketing. Technology simply hasn’t gotten to the point where search engines are able to recognise words on images. If your site is built fully in Flash I can almost guarantee you your website will not be indexed by search engines and people definitely won’t be able to find it.

Example - www.takethisdance.com
I’ve picked this site quite arbitrarily as an example. As a website it looks spectacular and the visual appeal is definitely something that makes this website breathtaking. But look under the hood and you will find that this site will not do very well in driving traffic through search engines.

If you do a simple site operator in Google on this website you will see there’s only one page in the index. Not a great result if you’re looking at driving traffic through search engines.

If you have a full Flash website there’s only two ways to get around not being crawled:-
1. Scrap the website and start all over.
2. Create a mirrored website of the Flash version (basically build a html version of the Flash website).

Site Architecture

Having the wrong site architecture can mean your website won’t be crawled (the term ‘site architecture’ is just a fancy way of saying ‘how your website has been built’). Typically if you have javascript menu structures or an ajax driven website, you will find search engines have trouble with crawling and indexing these types of sites.

Example - www.trucksuniqueaz.com
From an SEO standpoint this site is a mess. The first thing wrong with this site is the menu structure. It’s written entirely in Javascript. Looks great but doesn’t work from an SEO standpoint as they only have one page in the index.

Not only that, but all their page titles are called “Milonic DHTML/JavaScript Menu Sample Page”. What that has to do with trucks I don’t know! I’m really, really hoping that this is a demo site for this javascript menu system… but it doesn’t really look that way.

Framed websites

Framed websites are also really difficult to get indexed. If you’re not sure what a framed website looks like check out this example

If you click on the menu items of this page you will see the URL doesn’t change. Typically when you navigate through the pages of most websites, the URL will change (for example if you go to the about us page it’s usually called www.yourdomain.com.au/aboutus.html or something similar). The website URL in this example stays the same no matter what menu item you click.

The way framed websites work is that pages are pulled into a frame. You usually have a banner and the side menus and the content area. The content pages are sometimes left blank (i.e no branding on them) because they’re pulled into the frame (header and side area) – the branding component of the site is in the header and side menu. This can be bad news from a branding example.

Let’s look at this site again because some of their internal pages have been indexed but not in the right way. If you were to navigate to this site through a search engine you wouldn’t know what to do. For example, this site ranks number one in Google for the term “Austsafe Investment Choice”; now the top result is this URL:-

www.austsafe.com.au/investmentchoice.html if we go to that page there’s no menu structure, no banner, nothing… just content. This is because the content page is left blank and then pulled into the frame (header and side menu area that actually contains the branding). This page doesn’t give a visitor any options other than clicking the back button and doing another search or closing down the window and going somewhere else.

Too many variables in URLs

When talking about variables in URLs, these are symbols like &, ? and > or <. These symbols can make it difficult for search engine spiders to crawl your website and the more you have in your URLs the harder it will be to crawl. Google are getting pretty good with indexing these types of URLs but Yahoo and MSN are still playing catch up.

This URL from the Joomla extensions area is a good example of a URL with multiple variables (a few dashes and a #).
http://extensions.joomla.org/component/option,com_mtree/task,viewlink/link_id,394/Itemid,35/#rev-12898

Google can crawl this, however Yahoo has trouble:-

Robots.txt file is wrong

What is a robots.txt file? A robots.txt file is a file that you can put onto your web server to tell search engines what pages not to crawl. It’s basically a set of instructions to tell the search engines where they shouldn’t go. The easiest way to see if you have a robots.txt file on your site is to go to www.yourdomain.com.au/robots.txt

Here’s what mine looks like. http://www.peterdowse.com.au/robots.txt

You have to be very careful what you disallow search engines to see as if you disallow the whole website, they won’t crawl it!

I won’t go into the ins and outs of robots.txt files as that’s a whole other post. If you’re interested in learning more, take a look at some of these examples:-

OK, so that’s what not to do… what’s the right thing to do?

Well the easiest way to see if your website is crawlable is to either do a site operator in one of the major search engines and see how many pages you have in the index (just type in site:www.yourdomain.com.au into a search engine), or you can conduct a spider simulation.

Conducting a spider simulation

Conducting a spider simulation on your website can be really handy. What you’re doing is looking at your website the way a search engines crawler does. There are loads of tools for conducting spider simulations but the one I use is Webconf’s spider simulator

All you need to do is add your domain name into the search box and it will show you all the text it can crawl and all of the links the simulator can follow. If this simulator comes up blank then you’re in trouble.

Create deep links throughout your website

A deep link is a link to an internal page of your website. For example if I were to link the term how to set up an xml sitemap this would be classed as a deep link to another page on my site. Deep linking is great for SEO value and it also gives the search engine crawlers many paths through your website. When deep linking your website, remember to keep the links relevant and try to add keywords within the words you link.

Create a html sitemap

Creating a .html sitemap is another great way to let the engines know what pages are on your site. When I talk about a html sitemap, this is a page on your site that has links to all the other pages on your site. Like the sitemap page on this website:-

Create an xml sitemap

One of the best ways to ensure your site is fully crawlable is to create an xml sitemap. I won’t go into that in this post as I’ve already written a two-part post about this.

Hopefully this gives you a pretty good outline of how to make sure your site crawlable. If you have any questions about the crawlability of your site, please leave a comment or send me an email.

Choosing the right keywords and keyword phrases for use on your website is the key to driving the right type of traffic. At the end of the day most people want visitors to their website to perform some type of action - sign up to a newsletter, make a purchase, etc. One of the most important factors in doing this is to drive the right type of traffic to your website. Without the right type of visitors, your website will get loads of traffic (which looks great in an analytics report) but you won’t be converting any customers (which looks bad on the balance sheet).

Choosing the right keywords for your website

Choosing the right keywords for your website is a subtle art. Many people assume they need to rank for high level terms like cars, ebooks, software or flowers. There are a few major problems with this approach (particularly for small to medium businesses).

The problem with this approach is due to the long tail of search. So what’s the long tail of search? Well, imagine a comet. A furious, busy head with a long tail sweeping out behind it. In the busy, furious head there’s a lot of action and heaps going on. It’s exciting.

This head represents high level keywords like cars, ebooks, software or flowers. Typically the search volumes for these terms are huge i.e. there’s hundreds of thousands of people typing these terms into a search engine every day. With the high search volume comes a lot (I mean A LOT) of competition. Do a test… it’s pretty easy. Type ‘cars’ into Google and you get about 1.3 billion results. Yep, that’s billion. Type ‘commodores for sale Brisbane’ and you get about 17,500 results.

This last keyword phrase represents the long tail of the comet. The longer the tail gets, the longer the keywords are that people type into a search engine. But along with this comes less competition and more accurate intent behind a search.

The intent behind a search phrase

The most important thing you can do when choosing keywords to use in your website is to get the intent behind a search right. Lets take the last two keywords we used as an example
• cars
• commodores for sale Brisbane

Let’s look at cars. If you sell cars, it makes sense that you would want to rank number one for the term cars, right? Wrong. Let’s think about the intent behind this search term. Are people looking for cars to buy, cars to rent, the history of cars, perhaps how they work… who knows? This term is very broad so the intent behind this search is very broad. We don’t really know what a person wants when they type cars into a search engine. We know it’s something to do with cars, but beyond that is anyone’s guess.

Now let’s look at ‘commodores for sale in Brisbane’. This is a more accurate search phrase and gives us a better indication of what the searcher is looking for. It’s pretty blatant. Sure there’s less people looking for this term but if you sold cars in Brisbane you would have a better chance of converting the second searcher into a customer.

Chasing the long tail

With SEO becoming more and more popular it’s getting more difficult (and expensive) to rank for higher level keyword terms. It makes sense for smaller businesses that simply can’t create a website like eBay, www.realestate.com.au or Wotif to chase longer tail keyword terms. Here are a few reasons why:-

• They are usually easier to rank for as there’s less competition
• They convert much better than higher level keyword terms
• Whilst you get less traffic you have a better chance of converting the traffic you do get (I would rather get 50 sales out of a hundred inquiries than 50 sales from a thousand… wouldn’t you?)

So in closing, remember high level keyword terms are tempting to reach for but chances are, you won’t get there and if you do, you would have spent a lot of money on getting loads of untargeted traffic. Rather then spending $1000 on one page getting to the first page of a search engine for a high level keyword term, spend $1000 on ten pages for longer tail terms. This way you won’t be fighting tooth and nail to keep that one result in the first page (and your traffic along with it) and you’re spreading the risk if one of your pages drops in the rankings.

If you liked this post make sure you subscribe to my RSS feed or via email by entering your email address in the box to the right.

All in all it was a great day and I think everyone that attended got a lot of value from the day (even though a few people looked a little bamboozled at some of the concepts, terminology and strategies)

I presented the link building session so I thought I might put a quick post up to direct people to this link building post I wrote late last year if they happen to stumble across my website.