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• Proper TV on your iPhone with Livestation
• The story behind Google Switch
• It’s all going to be about apps

I don’t want to be the sales guy that commercializes everything straight away, but this could be a fun part of a mobile marketing campaign. Imagine downloading a coloring from a mobile site or app, opening it in Brushes, giving it your best shot and then participate in a coloring competition. Great fun for geeks and children!

The Portuguese illustrator Jorge Colombo even used Brushes to create the cover of the June 2009 edition of The New Yorker. See the clip below to see how he did this.

Photo credits to aliinjapan, jimblodget and nonutsThat’s all, want more like this?

The second one is that Nu.nl, the biggest Dutch news website, unofficially (at a conference) announced the launch of their own mobile app store in their very succesful iPhone app (around 80% of Dutch iPhone users has got Nu.nl installed). It will operate as a store but in fact it will suggest iPhone apps from the App Store. The added value lies in the selection Nu.nl makes for its users. Nu.nl will obviously receive an affiliate fee on the apps being bought by users redirected from their store.

It’s easy to digest from these two developments, that the app store model is now both copied in an online model and in a mobile affiliate model. In fact, you could see Nu.nl as an Apple App Store ‘user’ that starts to suggest applications to its loyal visitors. Nu.nl knows its customers a lot better than Apple knows the App Store customers so can offer its customers a tailored offering based on this knowledge.  Now it’s also easy to copy this to the situation Hyves is creating. Hyves’ users can suggest their favourite online and mobile apps to their friends. But why would everyone all the sudden start recommending apps to each other? Because Hyves will pay out an affiliate fee for every app sold through your profile page!

I firmly believe this model is a very interesting business model for both mobile media and social media. If you look at the strong growth of the mobile app market, you can already spot the need for some sort of filter. In just one year’s time the Apple App Store has become very hard to oversee, about six months ago it was still reasonably easy to choose what apps you wanted but now it’s just too much. If popular and highly used apps such as Nu.nl start suggesting apps I might like, this would be of great help. And I can’t see why popular apps such as Spotify or LinkedIn wouldn’t start suggesting apps based on its user’s data and preferences. The smart thing is that these aren’t just filters, they’re revenue streams because of the generated affiliate fees.

When it comes to Facebook, MySpace, maybe even Twitter, you could do the exact same thing. You could start suggesting certain applications to your friends in a controlled and not too intrusive way so people can slowly get used to the idea of affiliate marketing on social networks. I don’t think things will get out of hand soon, the social element of social networks will prevent people from overloading their profile with all sorts of applications. Just like in a shop, people will make sure their profile looks nice, tidy, tailored to its audience and not too obtrusive.That’s all, want more like this?

• It’s all going to be about apps
• 5 brands that know how to use mobile
• The era of shouting is coming to an end

So my presentation is about the future of mobile and how mobile became ‘big’. What happened before and how does this influence all the stuff that is going to happen? You’ll find the answers in my presentation below.

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• My internship research project is finished

Truth is that if you take a free Wordpress theme as a start (I used Viewport) and edit it a bit, you’re already halfway. Installing plugins is the easiest thing in the world and editing your code is easy in the admin panel of your blog. In the end I only needed the following tools:

- Adobe Photoshop CS3 for buttons and backgrounds
- FireFTP to login to my FTP server
- FireBug to get some bugs out

Well, you can see what I made from it. Hope you like it, and please let me know if you think I should change some things.
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• PeterEvers.net goes international!
• I’m The Next Web’s new mobile editor!

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• It’s all going to be about apps
• Doing the groceries in 2010
• The story behind Google Switch

The Grazia application is technically just a guide to get around in a shopping mall, but the fact that it’s whitelabelled by a fashion magazine gives it a lot more appeal and makes it a one-to-have for all the fashionistas reading Grazia. This is how I envisage the future of mobile applications, great applications that in itself don’t make money, monetized through whitelabelling to brands that use the application to promote their brand in a new, innovative kind of way. The brands give the applications a ‘face’ that appeals to their customers. These brands engage with their customers. They do ’something nice’ for them. Something useful and meaningful. Like Grazia did for their fashionista readers.

Brands that advertise by giving their customers something useful is actually completely opposed to the era we have lived in for approximately the last fifty years. The era of shouting. Over the last couple decennia brands have found all sorts of different ways to shout at their customers: billboards, tv commercials, radio commercials (the ones I hate the most), print ads and much more. But with mobile applications brands finally have a choice to do something else. By releasing a mobile application they can create something of value for their customers against a reasonably good price. It’s the ultimate way for brands to utilize the mobile medium.That’s all, want more like this?

• 5 brands that know how to use mobile
• How do we use our phone in 2020?
• The affiliate model is the way forward for mobile and social media

And how refreshing is it that this little clip was originally found on the digital design blog by Razorfish, a media buying agency. We all know what it means when the media buyers get it. It means that advertisers almost get it.

Via: Andrew Grill / London CallingThat’s all, want more like this?

• The mobile web will stay with us for a while
• How do we use our phone in 2020?
• The era of shouting is coming to an end

That’s all, want more like this?

• 84% of mobile internet users positive or neutral towards receiving mobile ads
• 5 brands that know how to use mobile
• The 3 M’s of the Mobile Audience

Although it may sound easy, releasing a mobile application isn’t anything like putting a banner on a popular site. The marketing department has to realise that the application has to be downloaded and used by people to make it truly succesful. So how do you do that? Well, you have to think of the different needs people have while using their mobile phone as opposed to surfing online on their PC. People use their mobile for two reasons (besides calls and texts).

• They are looking for a quick and practical solution, so they don’t have to turn to their PC when it’s not around, turned off or simply ‘all the way in the study room’.
• They are looking for a boredom killer to get them through moments of waiting or commuting when there’s no PC around.

Below I’ve listed a top five of brands who have done a great job and definitely raised the bar in consumer interaction.

5. Audi
To promote their new an redesigned A4, Audi released Audi A4 Driving Challenge, a mobile gimmick that gives potential buyers a chance to get behind the wheel of the A4. Done racing? The iPhone app gives users the option to go online to book a real test drive or download a brochure.

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4. Coca Cola
Coca Cola has always been on the forefront when it comes to new media developments, and they proved this again by developing two iPhone applications. The Spin the Coke and Magic Bottle apps aren’t the most useful ones but definitely provide their target audience with some entertainment while playing Truth or Dare or having relationship issues.

3. Paramount
To give both the cinema and DVD release of their picture Iron Man an extra push, Paramount released an Iron Man iPhone game to invite users to get in the famous iron suit of weapon scientist Tony Stark and start shooting some airplanes. In most cases these sort of games aren’t a joy to watch or play, but Paramount made an effort and the Iron Man game actually looks great and is very addictive, which makes the fact that you have to pay a small fee to download the game a lot easier to digest.

2. Carling
A lot has been said and written about Carling’s infamous iPint application. If you have an iPhone you have probably downloaded it and if you don’t own an iPhone one of your mates has defintely shown you how he was drinking his digital pint. The amount of positive publicity Carling received with this app has been enormous. It’s probably the best decision of their marketing department since sponsoring the Carling Cup.

1. Nike
The absolute number one in this top five is the marketing department of Nike. They have developed two apps which are both very useful and entertaining. Nike Women released Nike Training Club, an application with preloaded clips of all sorts of aerobic training exercises that can be ticked off on a daily basis, which generates a nice overview of how well you’re training. The other one is Nike Goal, a release by Nike Italy. This app gives an overview of the latest news and football scores from the Serie A, and whenever someone scores with a Nike boot (they obviously have this data), there’s a link displayed next to the goal and the player’s picture, which sends the user to a commercial of the particular shoe. And the commercials are beatiful and entertaining as we are used to. If (or when?) Nike integrates all the big football leagues they would have instant global success. Hats off to Nike.

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.That’s all, want more like this?

• It’s all going to be about apps
• The era of shouting is coming to an end
• The affiliate model is the way forward for mobile and social media