Pete Box of Analytics

How to fuck up analytics process and benefits you could get

noreply@blogger.com (Unknown) — Sat, 21 Feb 2015 12:55:00 +0200

This is a cross-post with Super blog. Here's Finnish version of this post: Monta mahdollisuutta möhliä analytiikkaprosessi ja siitä saatavat hyödyt.

Analyst is the best friend of any executive, marketing manager, designer or developer. First change to fuck up analytics process and collecting useful data, is the planning phase. If you ignore analyst in this phase, you will ensure that measuring is far more difficult in the next phases. On the other hand, if you don't have any goals, then it doesn't matter. If you don't have goals in your business, you can stop reading right now! If you do, please continue.

Keep your analyst aka right arm with you

When you are planning your marketing campaign, KPIs, raising the budget, newsletter, redesign of the website or something else, remember to take your right arm (analyst) with you (or the vendor which is responsible for measuring and analyzing). I have seen lots of failures because the person responsible for measuring and data collecting gets the information of plans too late (or never). The sooner, the better. In this phase it's ideal if you are able to tell the goals of the plans. These goals are not impressions, clicks or visits - they should be sales goals. If you think that digital marketing and visibility don't have anything to do with your sales - you can stop reading.

Don't forget measuring tags in technical implementation

With your analyst, it should be quite easy to draw on the white board the optimal user experience. After this it's quite easy to plan the measuring of the micro and macro goals. This way you are able to get the needed analytics tags in the implementation phase among other code production. If you ignore the analyst in the planning phase, it's possible that measuring tags are forgotten or analyst is creating some tags when there's already a rush to publish the campaign / site / newsletter / what ever. If you are using for example just the basic tracking script, you are not collecting the right and useful data. If an analyst has been in the planning phase, she can talk with developers about measuring and the different ways to implement the tags. This is a way to make sure that the implementation of measuring is done right.

Forget testing, forget quality data

Before launching things, you_should_do_some_testing. During this phase you should test that the data collecting is done right (according to measuring definitions done in the planning phase). If you are not testing at all, you are not able to trust on the collected data 100 %. It is not rare that testing phase is skipped. If you are not auditing your data, you don't know if you are making important decision based on bad data. During the testing phase you could also create needed reports. But beware: in a report, there may be just numbers - and you are missing an analysis.

There are so much useless number reporting

You are not able to get useful information without analyzing data. When campaign has been launched or any change has been made, you are getting data in (if you haven't forgotten measuring). If you follow the process, you have a change to save new quality data. Next, you have to analyze data. Analyzing should be in line with heart beat of the business. The more you have traffic, the faster you have a chance to analyze for example ads, landing pages and (purchasing)funnels. So reports may include just numbers but analysis has also text (hopefully telling you what the numbers mean). Analysis should be done against goals, your previous performance or compared to competitors. Output of the analyzing should include development, change or testing ideas!

Decisions, decisions

One of the most important task executives have, is to decide. Output of the analyzing phase is the input for decision making. Decisions are the input for redesigning. Decision can be big or small but it's very important that you are making those decisions. When you are able to manage this analytics process, you are also able to achieve constant development cycle and data driven culture. The more you have traffic and actions (heart beat of the business), the more faster analytics process should go around. The more faster the process is rolling and the more faster you are able to implement development ideas, the more faster organization is getting useful information and experience. If you haven't done, for example within last year, any A/B or MVT test, it's fair to say that your analytics process has failed!

***

We are having a Super seminar with Ensighten in Helsinki on March 13. If you are around and would like to see either Ensighten in action or me telling more about analytics process and how to measure the process, sign up here.

Joining the Super Team!

noreply@blogger.com (Unknown) — Sat, 7 Feb 2015 14:27:00 +0200

After two years of working in Online Performance Unit at Sanoma corporation, I'm changing back to consulting side. My new team is literally Super - as I'm joining the beautiful and strong people at Super Analytics. The company is based in Turku but I'm starting a new office in Helsinki.

"As a VP of Analytics I'm helping our clients to use the force of data."

The past two years has been good. I have been responsible for web analytics at Nelonen Media. I have worked with great and talented people, both in Nelonen Media and in the Online Performance Unit. Most of my time I worked with online video analytics and the Ruutu brand. It has been interesting to be a part of implementing comScore Digital Analytix and seeing the transformation of traditional TV. And not to forget the cool job of six radio stations are doing.

How I started in analytics industry and ended up to Super Analytics?

Photo by Piahostikka.com

I guess it was pretty much Kalle Heinonen's fault why I ended up to the analytics industry. Kalle, who is one of the co-founders and CEO of Super Analytics, represented the former Index Tools web analytics system 10 years ago and I was hooked immediately. Last summer, Mr. Heinonen was talking with couple of people that I didn't know in a Google Partners event. As a joke, I represented myself by saying that I will start the Super Analytics Helsinki during the fall. Kalle laughed but in that time, we hardly knew that it will become truth after all.

People and the process

You could say that improving the analytics and data driven culture is one of my passions. I will continue where I left my last blog about agile marketing. No wait, I did write about online videos in Sanoma's blog. Anyway, my next blog post will be about analytics process and the people involved. And I have a wild idea about how to measure the analytics process. So basically that is how to measure how you're measuring (and analyzing the data)? Stay tuned if you like to read this madness. :)

Agile Marketing - check list for 2013

noreply@blogger.com (Unknown) — Thu, 27 Dec 2012 19:27:00 +0200

Agile Marketing is such of new term that there's not even a Wikipedia article about it. I guess the basic idea behind the agile marketing comes from agile software develoment and one of its famous frameworks called Scrum. I'm sure you can adapt and use these methods by the book with your marketing team. However, in current complex and fragmented marketing environment with multiple vendors, it may be very difficult to hold on rutines like daily scrum. Therefor, it can be more convenient to use an applied model of Scrum or other.

This post is more like an unformal bullet point check list, collected from my own experiences, especially during this year (2012), although each point would probably deserve a whole post or a book chapter. You can read the whole article or check out only numbered bullet points to have a check list for 2013. See also couple of very good and inspiring videos at the end of this post by Bryan Eisengerg and Jonathon Colman.

What is strategy anyway?

Beware of the corporate strategy bullshit which you may hear people speaking and not actually knowing what they are saying. "Strategy is a general, undetailed plan to achieve a goal in the long run. Strategy is a set of options (strategic choises) than a fixed plan". This is where agility really kicks in. First of all, companies and marketing team should have strategic goals in place. Your strategic goal may be put in 5, 10 or even 15 years ahead. Therefor you need to define benchmarks and yearly goals in order to follow your plan.

1. Check out your web analytics, marketing automation or business intelligence system to see if you have goals in place? If you don't, the very first thing to do in 2013 is ask / find / call help!

Do you have the right Key Performance Indicators?

Following your goals is crucial and you should have a process to deliver this information back to strategic planning. If your tactics are not working, you may need to choose another strategic option or improve your tactics. Staring at your goals (final outcomes is usually sales) is not enough because you don't know what happened on the way? This is why you need to have key performance indicators (KPIs) for your tactic campaigns. You can use customer life cycle, net income or other framework for KPI modeling.

2. Check out if your organization or your marketing team has KPIs defined and the final outcomes are linked to sales (and back to strategic goals). If you don't have KPIs at all, or you don't have "right" KPIs, you are doing something wrong. Seek help.

Campaign planning and execution

Without decent goals and KPIs you lack a lot. It's very difficult to run a simple A/B test if you don't have goals. Or then you are testing and optimizing wrong goals such as impressions or click throug rates. From day one, it's important that all people (and I mean ALL no matter if they are your team members, vendors, partners or your staff) know what are you are trying to achieve. It would be ideal that people responsible for e.g. your paid search or newsletter marketing are reporting the common KPIs and acknowledgements for everyone in the team and executives as well.

3. Check out if everyone in your marketing team, including vendors, know atleast your goals. You can also ask if they know your exact KPIs. If they don't, you have some communication to do. Ask help if needed.

Measuring is nothing without analyzing

This is the most important part for achieving success. You should set up the measuring and analysing frequency depending on your business pulse. If you have high volume online store, you could do meauring and analyzing even on daily basis. Remember that people responsible of marketing activities should report and analyze the common KPIs.

4. Check out if your people (or a single analyst) are producing questions, development and testing ideas based on your numbers. If you are not able to create a todo -list based on measuring and analyzing, it's not working as it should be. Ask help.

Decisions, decisions, decisions

One of the main duties of managers and executives is decision making. That's what they are hired for. When you have the "right" KPIs in place and your analyzing part is good, the decision making gets lots of easier than ever before. Everything is based on your company's strategy and you have data and people backing up your decisions. It's more important to run several tests and collect the marketing knowledge in the long run than being always right or afraid beforehand.

5. Check out how many new tests in tactics or strategic changes you had last year based on your reports, insights, feedback or recommendations you received? If you had none, you have a serious problem of not evolving fast enough. Ask help.

Improve your communication

The more people and vendors you have envolved in your marketing, the harder it's to communicate with all of them. I think of the key ideas in agile software development is the communication. Daily scrum rutines help that people really know what other people are doing. Be ready to surprise when smart people put their heads together.

6. Check out if you have a common (social) communication platform where you can easily share information and discuss about marketing with people in different organizations. If you don't have one, check out possibilites of Google+, Basecamp or other.

So here are my thoughts on agile marketing. Like always, feel free to disagree or comment anyone of these points. I hope you got the idea of constant and fast development of marketing. It's ongoing loop of Planning > Doing > Measuring & Analyzing > Decisions.

Here's one good article of agile marketing.

N2 Social Media Hub with Facebook

noreply@blogger.com (Unknown) — Thu, 29 Nov 2012 10:12:00 +0200

Thank you N2 and Heineken for setting up the social media hub yesterday with Facebook. Check out this Twitter feed to get different point of views from participants. Here are my notes and comments from the event. It was a bit funny, but I believe that speakers didn't mention Facebook (banner) advertising at all?!

The key take away from Johnas Liljegren is that things happen in news feed. Facebook is changing the EdgeRank all the time and no matter what, you should be visible in people's news feed in order to engage with them. This doesn't mean spamming. Here's one tip:

"People can subscribe to your Facebook page notifications. Use sponsored post to tell people about it."

In general, it may be a good idea to compare sponsored posts and other ad formats against Facebook banner ads. I so agree with Johnas about the fact that companies should think Facebook, and social media in generally, as a long term investment. You should use insights and measure social media activities in years rather than months. Ninni Lindertz said very well that Facebook marketing is more psychology than technology. Every marketer planning (if the planning stage exists) content for Facebook should think:

"Why people would engage with us? And why they would share?"

Ninni showed us couple of very nice examples how companies are using Facebook in innovative ways. Like with all kind of marketing, you should start planning with the end in mind. What do you want to achieve in the long run? Andy Pang told us about cost savings (-25-60 % against overall online campaigns) with better targeting and how to measure Facebook marketing.

Andy told us about reach, resonance and reaction model, which is not far away from models like REAN and other similar. Nowadays I use pretty much reach, engage, convert, retain and advocate - kind of model. So the last one, advocate, really including social media to your key performance indicators. You can take a look of real life KPIs from my previous post. And one social media metric that I really like is called Interactions Per Mill.

"IPM, a social media metric, stands for interactions per thousand fans."

Anyway, no matter what your KPIs are, at least you should have them and you should use them in regular basis in order to get better understanding how your activities are performing against your goals. If you want to sell better or you want to improve your return on investment (ROI) or return on Facebook ad spent (ROAS), you may have micro goals such as better customer satisfaction or engagement before the final outcomes.

Jussi-Pekka Erkkola gave us good learning points from Valio perspective: enable and integrate social media to your other marketing activities. Communicate, work and engage with your fans (yes, this needs some resources). Plan (daily, weekly basis), be topical and measure your social media activities. And don't be noise!

Improve comparison of traffic source KPIs with Google Analytics cost import feature

noreply@blogger.com (Unknown) — Wed, 31 Oct 2012 16:36:00 +0200

Google announced several improvements this week during their annual Summit of Google Analytics. Long waited cost import feature is now available in public beta. From now on, you will have two options to compare your return of investment (ROI) for all reach sources directing traffic to your website.

Previously you had no other choice than copy, download or use API to get the collected data out of Google Analytics. Then you would add cost data from other sources or campaigns in Excel, Google Drive or other tools. Below you can see a real life example of key performance indicators by source. With this data, you can easily compare effectiveness of last click interactions of each channel.

This table includes KPIs such as visits, bounce rate (BR), cost, cost per click (CPC), actions (in this case orders), conversion rate (CR), cost per action (in this case cost per order), sales and return on ad spent (ROAS). This kind of KPI table is the fundamental basis of getting insights for each reach source.

From now on, you will have another option. You can import cost data from other sources than Google Adwords, into Google Analytics. I haven't got my hands on this new feature yet, but I hope that Google Analytics will calculate the very same metrics automatically with the imported cost data (than presented above).

There are many businesses and websites where visitors don't convert within one visit. That's why you need multi-channel funnels reports in addition. Glad to see all these new features coming up and GA moving towards to a real business intelligence tool. As always, feel free to add your comments and questions. Or you can send me a private message as well.

Survey results from Finland: Measuring the effectiveness of marketing

noreply@blogger.com (Unknown) — Sun, 14 Oct 2012 11:59:00 +0300

There was more than 400 people from different size and kind of businesses, who responded to a survey this summer conducted by Zeeland. With one part of the research, we tried to find out how companies are measuring marketing. Here are the top three key findings on that, and my comments.

"One third (33 %) of the companies are setting goals for the marketing."

This might be surprising, but still, it's very common that people have their marketing budget to spend but they don't have to report what (useful) was actually achieved.

"18 % of the companies measure marketing on regular basis."

If you really want to learn and grow your marketing knowledge, you simply have to measure marketing activities on regular basis. Instead of HiPPO, smart people are trying to create data driven decision making process and culture in the organization.

"Only 11 % of the companies measure marketing by sales."

Wow!? Unbelievable. Basically one company out of ten is measuring the effects of marketing activities all the way to sales. If you are not tracking changes of sales, it's impossible to measure return on investment (ROI) or return on advertising spent (ROAS) of marketing.

Then why companies in Finland are not measuring their marketing like they definitely should? You can check out results of my own research I made around a year ago, to find out some of the answers. According to my own experiences and several meetings with marketing executives lately, I can confirm these top reasons:

"Lack of knowledge (in top management), lack of methodologies and lack of time."

There is at least one way to resolve all these problems: find a good partner, consultant or expert who can train, support and help you. :) Like always, feel free to comment on these results or my comments.

Download summary of the full

research through Zeeland's site (in Finnish)

Presentation and photos: How to measure the effect of Social Media Marketing on your business

noreply@blogger.com (Unknown) — Fri, 8 Jun 2012 15:19:00 +0300

Here are some photos and a public version of my presentation "How to measure the effect of Social Media Marketing on your business" from Socialfest 2012. Thanks to all attendees, co-speakers and Altex people.

Measuring the effect of Social Media marketing

noreply@blogger.com (Unknown) — Sat, 12 May 2012 12:32:00 +0300

I will be in Tallinn on Friday, 1st of June, when Socialfest 2012 is kicking off. People at Altex kindly asked me to talk about how to measure the effect of social media marketing on your business? This is fascinating but also very challenging topic, because first you have to define social media and then marketing. If you think you know what marketing is, read this great article: Marketing is dead says Saatchi & Saatchi CEO.

I so agree what Kevin Roberts is saying about return on investment. Let’s face it: return on investment is a big fraud. ROI in social media is even a bigger joke. Maybe the right KPI is return on involvement or return on ecosystem? You simply can't measure everything in euros.

Albert Einstein said: "Not everything that can be counted counts, and not everything that counts can be counted." This is so true, especially when it comes to social media marketing. However, your gut feeling or HIPPO (highest paid person's opinion) is not enough nowadays to get the resources needed. That’s why you need to measure social media marketing effects somehow.

As you know, with digital marketing you can get tons of data. Instead of reporting numbers, the most important thing is to know what matters and what is “nice to know”. Someone have to transform collected data into business insights for planning and decisions. That person is usually called an analyst. :)

Before analysis the crucial thing is to define your goals. There are numerous purposes in social media marketing that cannot be counted money wise. Please help me with my presentation and tell me how would you measure the effect of social media marketing on your business?

Boosting Marketing Analytics in Finland with Zeeland family

noreply@blogger.com (Unknown) — Thu, 5 Jan 2012 08:00:00 +0200

After my resignation, it's a pleasure to say that I'm now responsible of developing analytics services at Zeeland, one of the biggest marketing communication companies in Finland. After all, it was an easy decision, although during the two and half months, when I was more or less a sportsman and a housewife, there was 15 new and different kind of opportunities!

At Zeeland, starting today, we are launching new marketing analytics service package and pricing model. At your discretion means that if you are not happy with the insights and results done by us, you don't have to pay for it. We are challenging CxOs to the next level of marketing - there shouldn't be no excuses anymore!

I'm sure there are lots of work when it comes to measuring offline and online advertising, multichannel customer experiences and point of sales. Stay tuned because there are some very good modern marketing stuff coming up. Contact me if you want some additional information about Zeeland's services. And feel free to connect me or the company in social media.

http://twitter.com/mertanen

http://twitter.com/zeelandgroup

http://fi.linkedin.com/in/petrimertanen
http://www.linkedin.com/company/zeeland

http://www.facebook.com/petrimertanen
http://www.facebook.com/ZeelandGroup

http://bit.ly/gplus_mertanen

http://bit.ly/gplus_zeeland

Let's get mobile!

noreply@blogger.com (Unknown) — Sun, 4 Dec 2011 18:00:00 +0200

I participated one of the best seminars in a long time when IAB Finland arranged an event of mobile marketing couple weeks ago. There were couple of very good presentations and lots of good fact. You can see all these presentations (in Finnish) at Ruutu.fi. If you don't wish to see all photos and videos in this post, you can jump right into summary.

If you think about facts that Anders for example is presenting, you have to face it: you need to have a mobile service nowadays! Or at least, you should be planning it as we speak. Visibility in mobile channels may give you a competitive edge.

"Smartphones cover more thant 60 % out of all sold mobile phones."

I wrote about mobile convergence earlier this year and it is really happening. Mobile usage of Helsingin Sanomat has tripled in a year. In Netherlands, usage of mobile web has already overtaken the traditional web usage. In Finland there are more than a million mobile users and same amount of mobile searches per day. Visits in mobile services in general has doubled in a year and the growth is approximately 40 % per year. It's very likely that also mobile advertising will follow and start growing soon.
Global spent for mobile advertising was 2,3 billion euros in 2011 and the prediction is 14,4 billion euros in four years. Mobile advertising spent will grow from 0,5 % to 4 % in five years when it comes to advertisers' total media budget. When volumes are growing fast, you need to have a solid back end infrastructure. And of course, you need to think what kind of mobile services you are offering?

Consider multichannel publishing and whether to have mobile optimized website, hybrid or native mobile application. I guess the mobile optimized website or responsive design solution may be easier, but on the other hand, then you are losing some of the mobile device features such as camera and GPS. I know that planning is not an easy task but that's the beauty of mobile marketing.

Geo locations services are very important if you think about location targeted advertising or guiding people to your store. Of course, you should consider independent or third party technology, services and platforms like QR codes, Foursquare, Facebook and Layar.You can find some of these technologies from Gartner's hype trend below presented by Jarno from Aller Media.

You can see more and more QR codes nowadays and just a couple weeks ago Citymarket announced Facebook check-in deals in Finland. Still, I think the augmented reality is the coolest technology (although probably not the cheapest one) as you can see from the videos below. You can easily test it yourself when you get the Layar to your mobile device (from App Store, Android Market or Ovi Store etc.).

Fonecta is in Layar but they also launched a new smartphone application called Fonecta Caller. This (free?) application connects to Fonecta's database so you will always know who called you, and it will also get other contact details of the caller. You can filter certain callers and see offers from companies near you. If you wish to use an offer you can call to a company or get a discount code to your phone. This application can be very useful and I hope it stays free for end users. Check your mobile app store or Fonecta Caller's Facebook page during the upcoming couple of months.

And then back to analytics and summary. Here are couple of bullet points for you:

mobile usage is overtaking traditional web usage in couple of years
check from your web analytics system amount of mobile users and devices
what services and technologies you could already use?
are we able to do multichannel publishing?
should we create mobile site, hybrid solution or native application?
should we use mobile advertising?
how this can help our business, where is the money?
there are multiple amount of page views in mobile (power of touch screen)
click through rate (CTR) is multiple in mobile advertising
you can use geolocation and geo-targeting in advertising
you can guide mobile users to your offline store
you should measure cost per action (e.g. downloaded offers)
you should measure cost per customer acquisition (CPA)
you should measure return on investment (ROI) of mobile channel

Snoobi - the Finnish web analytics system

noreply@blogger.com (Unknown) — Thu, 1 Dec 2011 08:00:00 +0200

Finnish web analytics vendor Snoobi has taken big steps forward when it comes to product and service development. I used to work more with the system years ago, when it still had some major drawbacks. The company has improved since then, developing an interesting business model combining software and services. I had a good chat with Mikko Seppä a couple of weeks ago about Snoobi Analytics’ version number 4 and possible future development. If you want to test it yourself, you can get a free 30-day trial via Snoobi.com. Here are my thoughts about Snoobi Analytics at the moment, many times benchmarked to Google Analytics. If don't have time to read the whole article, you can jump directly to executive summary.

If you are an analytics ninja, Snoobi has pretty much all the same tools and possibilities as other medium level web analytics systems. I'm not talking about Adobe (Omniture), IBM (Coremetrics) or Webtrends here, which are still more or less heavy weight suites. All the tracking data is in database, as usual. Using Snoobi’s decent API you can do integrations and use the data in other systems as part of your daily business.

If you are doing business to business, Snoobi offers very good lead reports. Basically, you get a list of organizations that visited your website, filtered and rated based on visitor behavior. This means you can create lead lists highlighting the most interesting and interested visitors. Snoobi’s integration with Asiakastieto means you can also pull out more information (such as revenue, business area etc.) and decision-maker data on the companies that have visited your website. Especially Finnish organizations have been covered very well thanks to Snoobi's work with IP identification. You can – and maybe you should – integrate Snoobi Analytics with the CRM used. Snoobi Analytics already offers integration applications for Salesforce and Microsoft Dynamics.

Nowadays, you can create custom KPI reports where you can easily track changes in important metrics. You can also follow trend graphs and set up minimum and maximum goal limits + alerts for each metric. Snoobi Analytics’ eCommerce report will give you necessary information related to turnover and visitor value by source or keyword. It takes some time to define KPIs and build the reports that you need, but I guess that's pretty much the same process with every tool.

Snoobi is automatically tracking file downloads, email addresses and outgoing links. This is something that usually needs some configuration with Google Analytics. Snoobi also recognizes campaign tags done with the URL building tool for Google Analytics. There will probably be a Snoobi-specific URL tool for campaign tracking in the future. However, there are more important features in development.

Soon you will be able to create very clear dashboards and combine these with the new Command Center. The Command Center includes very nice features for turning data into always-vital actions. You can set up and share tasks with other users and create email notifications. You can link relevant metrics to tasks and make notes. With the Command Center, you can say goodbye to Basecamp or other similar and overlapping project management systems. In good hands, this is a very important part of a web analytics system, and hopefully it makes the data more actionable!

There is another interesting area of development: Facebook reports. Snoobi has stepped into the social media monitoring with these new features. Snoobi pulls the data from Facebook's API and brings relevant data, including Facebook page subscription information, geographical and demographics data, discussions and competitor benchmarks, from Facebook performance into the web analytics tool. With Snoobi Analytics, you can analyze the data from website, you can control your Google Adwords campaigns and monitor the quality of Facebook page conversations. Convenient? And with Snoobi Analytics, customers own the data! Maybe it's just matter of time when we will see same for Twitter (and the rest, e.g. LinkedIn and Google+)?

Alongside the launch of the new version of Snoobi Analytics, Snoobi announced new services. With Snoobi Care, you will gain constant development with a personal web analyst. If you don't want to outsource all, you can use Snoobi On Demand services when needed. If you are more hands-on analyst yourself, or have the dedicated people in your company, you can use Snoobi Education services to jumpstart your analytics and get more advanced training later on. There's also a very handy live customer chat in the tool, which is something included when you are using Snoobi Analytics or Services. If you really want to compete or build an analytics-driven culture, you need to have people in place to work with the data and create insights, information and knowledge for your organization.

Old customers of Snoobi got version number 4 automatically, and 25 other improvements during the year. Snoobi is nowadays HTML5-compliant so the system scales for smaller displays too. Still, I think usability is probably one of the key development areas in the future. The look and feel has improved in couple of years but the overall user experience with Snoobi has to be better in order to compete with bigger vendors.

Like other markets, Snoobi has lot of competition in the whole field of web analytics. But, on the other hand, if you are not willing to pay huge licence fees, take a deeper look at Snoobi Analytics. Depending on your needs and internal resources, you should evaluate and compare Snoobi, the product and services, as an option. It will be interesting to see how the combination of product development and expert services is working for customers. Several studies have shown that there are other things than the tool that make the difference to be successful with analytics or not. For companies outside of Fortune 500, Snoobi may be relevant option in terms of return on investment.

Me olemme media

noreply@blogger.com (Unknown) — Sat, 5 Nov 2011 15:30:00 +0200

This is my 100th blog post and for celebrating it, I'm writing it in Finnish (sorry for my international audience, try using the Google Translator). I will translate this blog post in English little bit later, if needed and possible.

Internet on muuttanut viestinnän, piste.
Jokainen meistä on oman elämän tähtireportteri. Elämän, johon sujuvasti sekoittuvat niin muut ihmiset kuin bränditkin. Noilla kirotuilla pienillä tietokoneilla, jotka kulkevat aina mukana, tuotamme uutta ja jaamme materiaalia päivittäin. Huonoja palvelukokemuksia tai kehnoja tuotteita eivät pelasta minkään valtakunnan viestintägurut. Valta on siirtynyt brändeiltä ja valtavirtamedialta asiakkaille...kaikille meille.

Me kaikki olemme osa mediaa.
Koska erilaista ja laadultaan vaihtelevaa sisältöä on paljon, myös lähdekritiikki kasvaa automaattisesti. Eri alojen asiantuntijat ovat klikkauksen päässä. Mikäli nykyinen, vai pitäisikö jo sanoa edesmennyt, valtavirtamedia haluaa pitää jonkinlaisen aseman, tulee heidän keskittyä määrän sijasta laatuun. Ja brändien tulee toimia kuin mediayhtiöiden.

Monimediatoimittaminen on mahdollista, jopa helppoa. Sen piti olla mahdollista jo yli kymmenen vuotta sitten. Muistan jutelleeni silloisen asiakkaan, Talentumin kanssa asiasta. Heidän tavoitteena tuolloin oli, että yksi toimittaja tekisi niin teksti, kuva kuin videoaineiston. Norjalainen DN teki sen jo lähes viisi vuotta sitten. Varmaan tämä muutos ei ole ammattiyhdistysväen mieleen, mutta trendi tulee olemaan siihen suuntaan, että yhä pienemmällä porukalla tuotetaan yhä enemmän sisältöä.

Mediat yhdistyvät.
Helsingin Sanomien ja Nelosen Uutisten yhdistyminen oli erinomainen ratkaisu ja selkeä osoitus median konvergenssistä. Parhaiten uuden-vanhan-sosiaalisen median kanssa ovat mielestäni onnistuneet MTV3 sekä YLE. Pahimmat väliinputoajat uusien mahdollisuuksien hyödyntämisessä ovat olleet sanoma- ja aikakausilehdet. Asiakkaat ovat valmiita maksamaan laadukkasta ja monimuotoisesta sisällöstä.

Mobiilikäyttö kasvaa kovaa vauhtia.
Toinen vaikuttava trendi on päätelaitteiden kirjon sekä mobiilikäytön kasvaminen. Natiivit mobiilisovellukset ovat kivoja, mutta kuinka monella yhtiöllä on oikeasti varaa ylläpitää ja päivittää iOS, Android ja Windows Phone sovelluksia? Sovelluksen kaltaiset, erikokoisille näytöille automaattisesti skaalautuvat ja selaimella toimivat (HTML5) mobiilipalvelut lienevät monelle julkaisujärjestelmälle sekä budjetille hyvä ratkaisu.

Sosiaalisuus on valinta ja asenne.
Monimuotoisen sisällön ja sosiaalisen median käyttäminen sekä ristiinlinkittäminen on monessa tapauksessa lapsen kengissä. Uniikin ja seurattavan URL-osoitteen tai QR-koodin sijoittaminen painettuun sanaan ei ole vaikeaa, vaan kysymys on enemmän asenteesta. Sama koskee sosiaalisen median käyttämistä. Uskalletaanko heittäytyä ystävien, tuttujen, yhteistyökumppaneiden ja asiakkaiden armoille?

Päätöstä helpottanee tieto, että ei brändi ole enää kenenkään omassa hallussa. Kuten Joonas Rokka Mainostorstaissa asian esitti: pitäisikö siirtyä brändin suojeluun enneminkuin brändin rakentamiseen tai hallintaan? Sosiaalisen median hyödyntäminen edellyttää kulttuurimuutosta. Todellista sitoutumista asialle. Muutos vaatii ylimmän johdon tuen eli päätöksiä. Halutaanko johtaa eristäytymällä norsunluutorniin vai riittääkö ymmärrys siihen, että 2010-luvulla asioita tehdään yhdessä?

Mittaaminen ja analysointi nousee erittäin tärkeäksi osa-alueeksi.
Mikäli sosiaalisuus on kolmas tarkasteltava trendi tässä kirjoituksessa niin monikanavainen mittaaminen ja analysointi on neljäs. Monimuotoinen sisältö, joka jaetaan monessa eri (sosiaalisessa) kanavassa ja eri päätelaitteille, aiheuttavat jonkinlaisia reaktioita. Näiden reaktioiden mittaaminen ja kokonaisuuden analysointi on haasteellista. Ne yhtiöt, jotka oppivat mittaamisen, analysoinnin ja testaamisen kulttuurin, ovat todennäköisemmin voittajia pitkässä juoksussa.

"Maailma muuttuu Eskoseni".
Summa summarum: pysytkö muutoksessa mukana eli oletko edelläkävijä vai perässähiihtäjä? Tiivistettynä tämän artikkelin teesit ovat:

Tuota monimuotoista sisältöä: tekstiä, kuvaa, videokuvaa, ääntä, esityksiä.
Jaa sisältö tehokkaasti eri kanaviin ja ympäri Internetiä, huomioi eri päätelaitteet.
Ole avoin ja sosiaalinen, heittäydy mukaan fiksusti.
Mittaa ja analysoi kaikki mitä teet. Kokeile uutta.

Valitettavasti en tässä kirjoituksessa pystynyt havainnollistamaan monimuotoista toimittajatyöskentelyä, mutta pysy mukana blogissa, lupaan käyttää kuva- ja videomateriaalia jatkossa entistä enemmän. Kuten aina, sana on vapaa vastaväitteille, kysymyksille ja kommenteille. :)

Are you wasting your money? Do you even know it?

noreply@blogger.com (Unknown) — Sat, 15 Oct 2011 13:15:00 +0300

During the last week and a half, I have been talking a lot about analytics business. Truth is that many companies are wasting their money and even worse, they don't even know about it. World has changed and still, marketing communication is in many cases the very same it has been for the last twenty years.

Marketing officers spend most of their budgets for TV or print campaigns. Only a fraction goes online in Finland. Good customer experiences cross channels are very rare. Survey says that top management doesn't know how the marketing communication, or should I say customer dialogue, should and could be measured.

I warmly welcome the upcoming downturn. In some cases it means that budgets are decreasing. In many cases it means that companies want to know what is the return for euros invested. Wise people are willing to learn how to measure and optimize customer behaviour across channels.

I can assure you that it's not an easy task. Measuring only one channel or the last click doesn't make you happy yet. It's a start but it doesn't give you the big picture. If your main key performance indicator is click through rate, then you know you got it all wrong.

Be brave, be creative! Design your cross channel campaigns with the best possible outcomes in mind. Create a smooth user experience towards the goal. Test different messages, channels and call to actions constantly. Step out from your comfort zone where you have done things the same way many times before.

Next time when you are ready to spend some money stop for a while. Make sure you have the right people for measuring and analyzing from the start. I bet it's worthwhile to move some money from advertising to analyzing. Please care about the return for your company whatever your goals may be. When you have clear goals, then it's easy to define the right metrics.

End of one era - looking for the future

noreply@blogger.com (Unknown) — Tue, 11 Oct 2011 09:45:00 +0300

I got a phone call one week ago. CEOs get that kind of phone call sometimes. Saying that your services are not needed anymore. In my case, it means that seven year's journey with Naviatech has ended (last year company changed its name to NXC Finland).

I was in the company almost since day one, first as a sales director and then as a CEO. The company has had a steady growth although the business has changed a lot. Last year was the only one ending with negative profit, but otherwise the company has very good financial situation and it has the Strongest in Finland certificate.

First of all, I want to thank all those people in my team who have put up with me all these years! :) Sometimes we have had tough times but still, we have always managed to work our way through. I want to thank our customers and partners during these years as well. Thank you!

Unfortunately I didn't have a chance to say goodbye officially, but I hope that this message will reach you. I have had a priviledge to work with you in many different projects regarding to websites, mobile services, search and newsletter marketing, web analytics and social media.

I'm pretty sure that I will concentrate and specialize even more on measuring and analyzing marketing as a whole. I mean some day in the future. Now it's time to take a breath and relax a bit. Let's see what the future holds, I'm a free man! =)

Survey results: Challenges of measuring Internet marketing

noreply@blogger.com (Unknown) — Sun, 9 Oct 2011 17:54:00 +0300

I was speaking at Internet Marketing Conference this week in Helsinki. My presentation was about challenges of measuring Internet marketing. I did a small survey (in Finnish) before my presentation to get real opinions on this matter. Below you can see the results of this survey. Click any bar to see the percentages of each challenge.

This survey is based on the six key sectors of analytics maturity model by Stéphane Hamel (although I added couple points of my own). You can use his self assessment tool in order to evaluate your analytics maturity. Feel free to comment on these results or the challenges you may have.

Photos from eMetrics Stockholm 2011

noreply@blogger.com (Unknown) — Tue, 4 Oct 2011 18:08:00 +0300

Presenting a case study at eMetrics Stockholm

noreply@blogger.com (Unknown) — Sat, 10 Sep 2011 12:05:00 +0300

Only one week before eMetrics Stockholm kicks off on Monday, September 19th. This is one of the best digital marketing and optimization events in Nordic. If you want to sign up, use discount code NXC2011 and get -15 % off from conference and combo passes. The event is arranged together with SMX so there are plenty of chances to learn new stuff and network with peers and pioneers. There are two Wednesdays that week because Web Analytics Wednesday will take place at München Brewery on Monday evening.

I will be moderating the track two on Monday and presenting a case study on the very same track next day. Because this case is about women's clothing, Lennart suggested that I should wear a dress during the presentation. :) We'll see about that. And more interesting things regarding to Atelier Goldner Schnitt - online store for women's clothing. I started working with the Finnish subsidiary in April 2009.

Since May 2009, sales of online store grew 75 % in two years! And this was already a mature market. Hope I can reveal the process and tactics in my presentation as much as I would like to. Working with a part of an international corporation may not be always the easiest task. But some of the challenges are very much the same in smaller companies as well. I will share the presentation through this blog later on.

Hope to see you in Stockholm - it will be nice to meet all dear colleagues again!

Hanging out after eZ Conference in London

noreply@blogger.com (Unknown) — Mon, 18 Jul 2011 20:58:00 +0300

I accidentally got into my first podcast ever last Friday, during my vacation. I saw a hangout invitation in Google+ and first I thought that Tony is just testing this feature. Well, it wasn't like that and suddenly (after we got kids out of my home office) I was in the middle of their eZ Future recording session, hosted by Tony Wood and Manpreet Dhesi.

Although I just woke up and had only one cup of coffee, we started doing the show. First of all, it was very cool to test the hangout feature and boy, I can tell you that this is rocking the world in the future on how we meet people online.

Secondly, it was nice to see a studio of Vision With Technology and how they pulled through the recording session. If you are interested about eZ Conference in London, you can find the full review at share.ez.no.

To listen this podcast you can click the red logo on top right corner and download m4a file directly or get it from iTunes. If you like to fast forward and only listen the talk regarding to web analytics, it's found starting around 21".

I know that my English is not that smooth always so feel free to comment and ask me a question if something is bothering you. Read my last blog post about Google+ and remember to vote Helsinki-Tallinn for next year! :) For now, back to holidays..

Google+ is a just one piece in Google's puzzle

noreply@blogger.com (Unknown) — Fri, 15 Jul 2011 16:00:00 +0300

Google+ is not competing with Facebook. Of course, Google people has been doing benchmarking, but Google+ is just one piece in Google's big picture, their strategy in the long run. Google is known of its search engine, but where comes the money from? Advertising and apps.

Google+ will collect users very fast and the one reason is that they already have these users. Probably they have hundreds of millions different users in their service portfolio. When people are completing their profiles, Google can offer new demographic targeting methods for advertisers.

I guess it's just a matter of time when we are seeing ads in Google+. At least we will see company profiles later on and that's for sure. So, in the future, advertisers can target their adds for example to Google+ users who are married women, between 30-40 years, living in a certain city, interested in certain things (Sparks). Like Facebook does.

I wonder if Google is able to use this information and integrate it with other data they have? That's an interesting question. In addition, if you are sharing your location either from your mobile device or browser, you can target advertising to people near a certain place. This feature is already integrated in Android application to Google's local business solution.

Your company's address information integrates with Google Maps. In Google's local business center you can create special offer coupons and Google offers are launching now in the US. Suddenly, Google Maps has already social features like star ratings, reviews and photo uploads. With Android app you can check-in like with Foursquare. Maybe Google+ app is within Android OS in the near future.

"Google is using G+ and other products to serve more sophisticated advertising solutions."

For companies, Google offers several other useful services. From advertising and optimizing point of view, there are Adwords, Google Analytics, Webmaster Tools and Website Optimizer, just to name few. These are more or less integrated with each other nowadays, creating a powerful toolset to reach the target audience and optimize your (online) business. When company profiles and ads are getting in to Google+, I'm convinced that analytics will follow very soon.

Let's get Google's recommendations into this mess. Google brought its own like button called +1. Today, you can see these +1 recommendations in Google+, natural search results and paid ads in search results. My recommendations is that you get that button to your website as well. May be, some day, these recommendations are part of Google's search algorithm...or recommendations are affecting on the CPC prices.

Why you should change from Facebook or Twitter to Google+?

Answer is simple for heavy users: you don't have to. People who are in Facebook, Twitter, Linkedin etc. will use Google+ as a part of social media. Still, I bet that all of these social media platforms will have hard time with Google+ in the long run. But beware: Google+ has some really cool features.

I accidentally jumped into a podcasting session this morning via Google+. It was held by Vision with Technology (Tony Wood and Manpreet Dhesi) and it was done with Google+ Hangout. Very cool experiment and definitely useful for businesses. Group chat called Huddle is also nice and easy to use with people in your circles and even with mobile app.

Relationships in Google+ circles are not to both directions how it's in Facebook. You can follow people like in Twitter just by adding them into one of your circles. They can follow you but they don't have to. These circles are very useful when you don't want to bother your business contacts about family news and so on.

For photo editing and sharing I have been using Picasa many years now and I really like how it's integrated with Google+. Especially how it's showing the photo stream and albums inside the Google+. The Android app is uploading all photos to Google+ automatically so they are already in there, if I want share photos. For videos there is probably some Youtube technology behind and I'm quite confident that we will see more integrations to Google Apps (calendar = events, docs).

For now it seems that Google Apps is not supporting Profiles and therefor Google+. This is a challenge that Google has to fix and the other one being multiple profiles / Google accounts (business/personal). Anyway, Google has a huge potential to up-sell and cross-sell Google Apps with Google+ and even Android OS.

To wrap this up I ask the question: do you still think Google is competing with Facebook? I think Google is competing with lots of other companies at the same time, including Twitter, 4sq, Skype, Microsoft...Let me know your thoughts about this?

QR codes combine traditional and mobile marketing

noreply@blogger.com (Unknown) — Sun, 15 May 2011 12:16:00 +0300

The future is mobile, there's no doubt about it. The question is not anymore how do we get people to our website. Challenges for marketers are more complex than that nowadays. People are carrying small computers with them all the time so the first question is how do we reach these people? During the last decade volume of print and outdoor advertising has been decreasing and digital marketing has been the king. Some predictions are saying that use of mobile web will outscore traditional desktop web usage in 2-3 years...Now it's good time to think which kind of mobile services you're offering.

"Mobile channel will boost traditional marketing again."

People in cities are on the move all day long. They receive hundreds of advertising messages in the street, in magazines and newspapers - in bus, train or plain. This trend raises many questions to solve. How do you use these opportunities to get their attention? What is the call to action? How do you want them to engage with your brand? How do you measure if the message has been right? How do you handle the content between mobile sites or applications and your website?

Today advertisers are using company domain names in TV, radio, outdoor and print ads. Most of the ads are missing a good concept and clear call to action. Therefor the overall user experience is poor. What other options you have? Use unique URLs and measure them! I recently heard a radio ad by Shining Center and converted to their website.

Because the company and domain name is in English, they wisely used Finnish domain lasintummennus.fi in radio with call to action. Unfortunately it seems that they are not measuring this unique domain name, although it would be very easy to do. When redirecting unique URLs you simply ad tracking code for your web analytics system. Then you know exactly how many people reacted to your ad.

How about mobile users? When done properly, your online service should identify if people are accessing the site with mobile device. The content should be served and displayed in mobile phone or tablet friendly format to visitors. With mobile phones you can add cool location based (GPS) maps and directions, plus unique numbers or discount codes to measure instant conversions to phone channel or physical point of sales. Like in web, you should always plan and measure the final goal of the visit.

"QR codes are hyperlinks of the physical world."

Another option is ever increasing Quick Response code. Much under appreciated QR codes will brake through also in Europe, sooner or later. I wrote an article about QR codes and cross-channel measuring two years ago. Since then I have seen just couple of attempts in Finland to use the code. I guess we would need a major media company or brand to start using the codes and raising the awareness. This video is an excellent example how you can program, teach and use the QR codes (don't mind about Swedish speak).

You can use QR codes in newspapers, magazines, business cards, brochures, outdoor ads, stores, presentations, TV, website, social media, mobile sites and applications...the possibilities are almost endless. QR codes offer amazing possibilities for concept design! You can program QR codes so they include:

discount codes
downloadable contact information
calendar events
link to mobile applications
predefined phone numbers, text messages or emails
link to videos, maps, websites or mobile sites (with tracking code!)

To summarize this post: mobile channel is hot, start using it - traditional marketing is back, combine it your web & mobile strategy - plan goals and the user experience, measure cross-channel actions!
Check out couple of examples of QR codes from the presentation below (page 14).

View more presentations from mertanen

Recap, photos and videos - WAA Finland goes to Sanoma

noreply@blogger.com (Unknown) — Sat, 14 May 2011 18:02:00 +0300

If you missed our last event called "WAA Finland goes to Sanoma", from here you can get almost all content of the event. I mean the official content - the unofficial part ended up with singing in karaoke bar. It's almost like a tradition for some of us. =) Below you can check out photos from the event. Feel free to explore my public gallery as well.

All presentations were recorded and uploaded to WAA Finland Youtube channel. These are in HD format and because of the camera, presentations are unfortunately in two or three parts. I hope you like them anyway. All presentations are also available in Slideshare if you want to see or download them.

We arranged a voting about behavioural targeting with Emer Kirrane. Emer hosted a Web Analytics Wednesday at the very same time than we did in Helsinki. We connected via Skype during the event, had a short chat and people in Budapest were able to see the crowd in Helsinki. That was something new and fun! Feel free to contact me if you are interested about WAA membership or working for the WAA Finland.

Next Web Analytics event in Helsinki - WAA Finland goes to Sanoma

noreply@blogger.com (Unknown) — Wed, 23 Mar 2011 10:00:00 +0200

There are only few seats left for the next web analytics event in Helsinki. Check out details of this free event, sign up now and be there when WAA Finland goes to Sanoma in one week, on Wednesday March 30. We are having excellent speakers including Anders Stenbäck, Michael Dlugosch and Pekka Koskinen.

We will also have an interesting experiment during the event when we get live connection with Web Analytics Wednesday Budapest - happening at same time. We will have a short talk about WAA Code of Ethics with Emer Kirrane, manager at Yahoo! Web Analytics. We will have a vote regarding to ethics and behavioral advertising. Behavioral Display Advertising is when a visitor sees ads on a website based on their behavior on other 3rd party websites.

Question is: Behavioral Display Advertising doesn't appear to break any element of the WAA Code of Ethics but is it an ethical technique? Do you find this smart business practice or a bit creepy? Should it be named as an unethical practice by the WAA?” You can also follow the discussion in Twitter with hashtag #flashwaw.

After the official program we will tune up for networking in Sports Pub Chelsea right next to Sanoma building. You can use this Quick Response code to save the event in your mobile phone's calendar. I will write more about QR codes in the near future. In the meanwhile you can read my guest post about QR codes and download a reader if you don't have one.

See you soon in Helsinki and greetings from sunny Barcelona! :)

Social Media training - How to do Social Media right?

noreply@blogger.com (Unknown) — Sat, 19 Feb 2011 11:38:00 +0200

Couple weeks ago I did a social media training with a small group of people coming from different organizations. This kind of social training, or should I say workshop, can be insightful and lots of fun. If you have been listening presentations in seminars and conferences, but still don't know where to start, this hands-on training is perfect for you. Before you create a Facebook page and start publishing just something about your company, you should educate your executives and the whole staff.

If you're saying that our company doesn't exist in social media - think twice! People are probably talking about your organization and products & services related to your business, already in social media.
Start using Google Alerts, Whitevector, Radian6, Statsit or whatever tool to listen what people are talking in world wide web. Now, don't get mad if you are not getting the feedback you would like. Remember, this is a chance to develop your company. Be careful: gather data from different sources and analyze your whole web presence! One very simple tip: put share buttons to your website with AddThis.com and integrate the analytics part with Google Analytics.

Analyzing part is the most important one in order to improve your (online) business. If you don't have time or knowledge to do that...well, that's our business and we are glad to help. You can contact me through these channels any time. Analysis is the ground where you start planning. When you start planning how to use social media, bring (marketing) communications of your organization on the table. Someone in your company must know what is the public information you are publishing to the world - when you are doing it and who's doing it.

What kind of public information you may already own? How you can get more material from your community? That's your company people, customers, partners, friends etc. In this point you should know what are the possible social media platforms / services or channels, like I use to say. This conversation prism by Brian Solis is super to get the whole picture of social media channels.

Then comes the hardest part. When you plan something, whether it's a campaign, your website or social media, start with the purpose and goals. What are we trying to gain and why? There are plenty of chances how you can engage with people and benefit from it. You can recruit, you can do product & service development and first of all: you can help people (to buy). Know your point and then it's quite easy to define the right key performance indicators. Macro goals can be e.g. number of applicants to certain position or number of new ideas. Micro goals are e.g. number of people who liked or shared the new position or number of new conversations or posts in services forum.

Now you should have an idea how to measure social media right and that is, against your goals / purpose. When you do the previous task you should be able to tell who are the people in your organization which should especially be involved in social media. But beware: in order to get full benefit, get as much people involved as you can. And remember: benefits won't come over night - you should have a long and consistent plan to do things over a timeline (a year perhaps).

You know how to monitor and measure social media, you know what material you will publish and you have a plan and people to do that. (this is called management). Go on and execute that plan! : ) I know, I know...it's not that easy and there may be some holes in your way. But hey, this is what the leadership is. Don't work alone! Start training executives and leading top down - I'm sure it will pay you back.

If you liked this post, please do me a favor and share this to your colleague or your boss. Like always, feel free to comment. Be social and write down your thoughts. If you want to attend to this social media training, you can get a discount code from me.

Taking my part of guessing Nokia Microsoft marriage

noreply@blogger.com (Unknown) — Sun, 13 Feb 2011 10:29:00 +0200

My first reaction was "WTF Elop"! I have thought this Nokia Microsoft marriage couple of days now. I have read very good blog posts as well. Yes, I have found out that I don't follow the mainstream media that much anymore. And just because the content is poor. The real experts are the one who have worked in Nokia or with Symbian and MeeGo.

Picture by Ismashphone.com

Anyway, Stephen Elop wasn't the man who decided alone that Nokia is going for Windows 7 mobile. These kind of big strategic decisions usually take long time and Mr. Elop just came in. Nokia's board has been investigating this marriage a year or so. Maybe he knew about it, maybe not. His letter about Nokia's bad strategy is something you don't do without board knowing about it so that was probably part of Nokia's media game.

I'm Google guy for sure. My new Android phone has never crashed in a month and I'm very pleased of using it. Nokia is not competing with Google in the future. Google is a software company and Nokia will be more or less a device manufacturer. Apple is creating very nice devices, but it has own platform so it's mixed company with software and devices. All these enterprises have, and they will have huge ecosystems.

My guess is that all these companies will have space in the markets. I'm not guessing any market shares because it's easy to count sold phones but how on earth you're calculating market share of Google? Innovation and product development of the company is creating whole new markets every year...

It's very hard to manage these kind of ecosystems. The best you can do is listen and engage with the ecosystem. It's very interesting to see how Symbian and Meego communities are evolving in the future. There will be plenty of knowledge for new start-ups when Nokia is letting people go. What I don't understand is why government should involve with this in anyway?

Here's just couple of my thoughts that needed to be written down. Feel free to comment and agree or disagree. Let's see if the blue screen in coming... : )

Photo by Worsttech.com

Key Performance Indicators to Any Advertising

noreply@blogger.com (Unknown) — Sun, 6 Feb 2011 14:13:00 +0200

Here is some of my notes regarding to Key Performance Indicators. I did a Search Engine Optimization training / workshop in Oslo last week with one of our customers. You can, and maybe you should, use this kind of measuring with any advertising? Below you can also see a picture of Key Performance Indicators report we had in SEA LIFE Helsinki case.