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Tips for Perfect Pitching

Master Admin — Fri, 17 Aug 2018 07:12:06 +0000

Do you need to pitch for business, funding or sponsorship?

Here's a guide about how to succeed.

Importance of Marketing Ethics

Master Admin — Thu, 09 Aug 2018 07:22:22 +0000

Marketing Ethics can be defined as the set of guidelines and the area of applied ethics that acts as a guiding light behind the operations and regulations of marketing. Some of the areas of marketing ethics overlap with the ethics of media as they both are co-related.

You Need a Brand Board

Master Admin — Wed, 01 Aug 2018 08:16:17 +0000

The Brand Board can be defined as a crucial and at-a-glance document that showcases all your brand elements such as logo, typography, color palette, and tagline amongst other important details.

A Crisis Will Occur !

Master Admin — Fri, 27 Jul 2018 08:13:02 +0000

Some companies work on the assumption that a crisis will never happen. They're wrong. At some point, every company or high-profile individual will face a challenge to their reputation, which can be devastating if not handled properly.

What is a Brand? Branding Process

Master Admin — Mon, 18 Jun 2018 08:15:59 +0000

The Brand Building Process is one of the most significant facets of the overall business strategy as a successful Brand Building Process helps the brand to outshine and stand apart from the competition and plays a very crucial part in creating loyal customers and helps the firm to accomplish the objectives of sales and higher levels of profits.

Customer Profile? A must do!

Master Admin — Wed, 13 Jun 2018 07:39:44 +0000

Not all products in the market are meant for every consumer; rather a particular customer won’t use all the commodities available in the region. While some products cater to young people, there are others which exclusively focus on mature adults. Certain commodities are meant for women; likewise, there are products and services targeting men.

Customer Profitablity Analysis

Master Admin — Mon, 11 Jun 2018 09:17:28 +0000

Customer profitability analysis is best conducted with a technique known as Activity based costing or ABC analysis. Customer profitability analysis helps the company understand the net profit coming from each customer which can be calculated by revenue less costs. These costs are not only manufacturing and distribution costs but also sales costs, marketing costs, services cost and any other related costs which have to be undertaken to service the customer.