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OTAs / Metasearch Travel Agents / Tour Operators GDSs / TMCs Tech / AdvertisingRecent Research Reports
Travel Innovation and Technology Trends 2026
Phocuswright’s Travel Innovation and Technology Trends 2026 aims to provide an in-depth overview of the real-time developments surrounding the travel industry, including key focal points on the impact...
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U.S. Consumer Travel Report 2025
Phocuswright’s U.S. Consumer Travel Report 2025 provides a snapshot of American travelers’ recent behavior and sentiment regarding travel. Based on a comprehensive survey of United States leisure...
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U.S. Travel Market Report 2023-2027
Following the robust 2022 recovery, the U.S. travel market is still re-establishing travel normality, and therefore some fluctuation is ongoing. Featuring healthy 13% year-over-year growth in 2023, the...
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Asia Pacific Travel Market Report 2023-2027
This report provides comprehensive market sizing and projections for the Asia Pacific travel industry from 2019-2027, including analysis of key segments, country-level share and trends, distribution...
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Middle East Travel Market Report 2025
The Middle East travel market includes several key country markets: the UAE, Saudi Arabia, Qatar and Egypt. This report provides market sizing, projections and key segment analysis for the Middle East...
Read More.jpg?n=1574 "Latin America Travel Market Report 2025")
Latin America Travel Market Report 2025
The Latin America travel market includes several key country markets: Mexico, Brazil, Colombia, Chile and Argentina. This report provides market sizing, projections and key segment analysis for the...
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Search Slips, AI Surges: Travel’s New Front Door?
Phocuswright’s Search Slips, AI Surges: Travel’s New Front Door? is part of a comprehensive consumer research study examining how U.S. travelers integrate generative AI into trip planning and booking,...
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The AI-Native Edge: Travel Startups 2025
Phocuswright has tracked the digital travel startup landscape for over 15 years, and as of the time of publishing this report there are nearly 8,000 companies in our Travel Startups Interactive...
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Travel Forward: Data, Insights and Trends for 2026
Phocuswright's Travel Forward: Data, Insights and Trends for 2026, sponsored by Travel Guard, provides broadscale insights into the $1.6 trillion global travel market, offering essential data for...
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Budgets, Barriers and the Race to Agentic AI
Based on a global survey of senior travel executives, this research examines where gen AI and agentic AI are already delivering value, how budgets are (and are not yet) shifting to support them, and...
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Northeast Asia Travel Market Essentials 2025
This publication provides access to critical, top-level takeaways of for the Northeast Asia travel market, including (but not limited to) datapoints on market sizing and projections, distribution...
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Europe Travel Market Report 2023-2027
Travel demand remained strong as ever for the European market in 2023. Achieving an impressive 20% year-over-year growth, the market surpassed 2019 gross bookings. However, persistent inflation and...
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Travel Loyalty in 2026: What Consumers Want, What Brands Deliver
In this report series:Beyond Points: Rethinking Loyalty and Brand Consistency in TravelPlaying Favorites: What Makes a Go-To Brand in Travel, and Why Do Customers Stray?Getting With the Program:...
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Weekly Research Insights Articles
The two operational priorities that define AI success
Traveler readiness for agent-led booking is no longer theoretical. As of spring 2025, around a quarter...
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Is Gen Z really disloyal?
Is Gen Z really disloyal, or are brands misreading what loyalty looks like today? New research from...
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Travel’s third-largest sector faces its defining decade
Experiences have been labeled travel’s “next big opportunity” for years. Now they are delivering....
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Canada’s travel advisor market holds steady as costs rise and tech evolves
Despite inflationary pressure and geopolitical uncertainty, Canada’s travel advisor landscape remains...
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Report Preview: Phocuswright's Travel Innovation and Technology Trends 2026
The Agentic AI Revolution Is Here
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61% of travel business surveyed experimenting with or scaling agentic AI
All indications are that 2026 will be the year of agentic AI, succinctly defined as gen AI that can...
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Four signals from the front lines of AI investment
In this study, we take the pulse of gen AI adoption. We asked senior travel executives how they are...
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Travelers love points, but how ‘bout brands?
Loyalty programs have evolved from simple retention tools into a rewards sub-economy where airlines,...
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The advisor advantage
While younger travelers often choose their booking channel based on price, advisors indicate that only...
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26 data-driven insights to make your organization smarter
Is your team searching for data-driven insights to identify emerging trends and seize new...
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News and Commentary from PhocusWire
Get the latest news, interviews, analyses and opinions with PhocusWire, the daily news service powered by Phocuswright.
Google Maps adds Gemini-powered conversational interface
The company also revamped the visual and functional aspects of Google Maps via its Immersive...
Read More.png?tr=w-400%2Ch-300%2Cfo-auto "PhocusWire's travel tech news briefs: Airbnb, RateGain, Lighthouse and more...")
PhocusWire's travel tech news briefs: Airbnb, RateGain, Lighthouse and more...
Keep up with all the latest people, partner and product news from around the global travel industry.
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Airbnb CSO on hotels, AI, nature travel and what's next for the industry
Nathan Blecharczyk, Airbnb co-founder and chief strategy officer, sat down with Phocuswright's Mitra...
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Bilt acquires travel commissions platform Sion for $30M
Bilt said the acquisition will support its travel rewards offering, which it flagged as a popular...
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Agentic AI could do for travel what Amazon did for online shopping
Aviel Siman-Tov, CEO and co-founder of Oversee (formerly FairFly), discusses how agentic AI could...
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CEO Spotlight: Caecilia Chu of YouTrip
Caecilia Chu has been leading YouTrip since co-founding the company in 2018, describing the travel...
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MakeMyTrip to expand packages through Flamingo Transworld acquisition
The acquisition will complement MMT’s holiday packages business and help drive its growth across...
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Startup Stage: BizTrip AI wants to replace fragmented booking systems for business travelers
In February, startup announced $1.5 million in pre-seed funding.
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AI-driven pricing and operations deliver measurable hotel gains
Early adopters report improvements in areas including revenue, efficiency and resource management.
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OTAs to hand over AI pricing policy details in US House committee investigation
The chairman of the U.S. House Oversight Committee has written to the CEOs of Booking Holdings,...
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