http://www.phocuswright.com/research_subscriptions_global_edition_publication_list Thu, 05 Nov 2009 00:00:00 +0000 PhoCusWright Research Subscriptions: Global Edition - releases http://www.phocuswright.com/research_subscriptions_global_edition_publication_list Analyst Briefing: Unveiling the Dragon: The China Online Travel Market This Webinar is the result of a six-month research study: PhoCusWright's Emerging Online Travel Marketplace in China. It reviews current travel trends in China, and the impact of consumer behavior and technologies on specific industry segments (airlines, hotels, car rental, OTAs, and the corporate travel industry). The research also provides unique insight into variations in travel behavior across five key cities across China, and the supply-side dynamics that characterize this rapidly evolving market. Thu, 05 Nov 2009 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_global_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_global_edition_publication_list PhoCusWright's Emerging Online Travel Marketplace in China One of the most compelling economic stories of the past decade has been the transformation of China. Unprecedented economic growth has fueled the country’s travel industry, which is now positioned to overtake Japan as the largest travel market in Asia.China already has the largest aviation market in the region in terms of passenger volume, as well as the most investment in hotels. The country is now seeing significant investments in travel, tourism and infrastructure across all sectors, including rail, road, airports and hospitality. The challenge for international players has historically been the government control of key parts of China’s travel value chain, such as the CRS (central reservation system), airlines,travel retailers and the media. But over the past several years, China’s travel industry has opened up and become considerably more transparent, due in part to the 2008 Beijing Olympics. Thu, 05 Nov 2009 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_global_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_global_edition_publication_list Fifth Edition The collection of markets that represent the foundation of the European travel industry has undergone significant change since the onset of 2008. Along with the rest of the globe, the economic softness that began to appear through the course of the year worsened abruptly in 4Q08. The prosperous early months of 2008 were followed by a summer of astronomical fuel prices and a fall season starved of the usual business travel swell, which left travel worse off than many other industries. While EU gross domestic product (GDP) grew, the European travel market declined very slightly. Also, while common recessionary trends such as weakened consumer confidence have affected all nations, individual characteristics have exposed the strengths and weaknesses of each market (and its players) differently. Business/leisure mix, rail infrastructure, currency fluctuations, inbound/outbound tourism and unemployment rates are just some of the factors that shape how various travel markets are reacting to the downturn. Thu, 29 Oct 2009 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_global_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_global_edition_publication_list ANALYST BRIEFING: KEY 2009 ONLINE TRAFFIC AND CONVERSION This Webinar offers insight into Web traffic within the travel vertical as well as key trends shaping the way U.S. consumers shop for and purchase travel online. It is based on the newly released PhoCusWright's Online Traffic and Conversion Report, created in partnership with Compete Inc. to decipher the trends shaping how U.S. consumers are using today's vast and varied landscape of travel sites, and how patterns have changed over the past several years. To access the recorded Webinar, please go to slide 2 of the PowerPoint presentation to access the links. Fri, 23 Oct 2009 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_global_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_global_edition_publication_list PhoCusWright’s Online Traffic and Conversion Report: Metasearch, Reviews and Other Nontransactional Categories The purpose of PhoCusWright’s Online Traffic and Conversion Report: Metasearch, Reviews and Other Nontransactional Categories is to provide an overview of two critical online consumer behavior metrics: traffic (monthly unique visitors)and the effect nontransactional sites have on conversion (the percentage of unique visitors who complete a transaction). Using these core metrics, this report will provide an analysis of nontransactional categories within the travel vertical. The report also provides an in-depth look at two of the fastest-growing travel categories – metasearch and traveler reviews – and their top players. Mon, 12 Oct 2009 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_global_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_global_edition_publication_list PhoCusWright's Online Traffic and Conversion Report Online travel shoppers often hop from site to site for days or even weeks while planning a single trip. How have visitor volume and conversion changed amid travel’s overall decline? How do metasearch and review sites influence purchasing decisions? PhoCusWright’s Online Traffic and Conversion Report answers these questions and more and provides an analysis of major categories within travel, including both transactional and non-transactional sites.as well as how nontransactional sites, such as deal publishers and review sites, affect conversion.The report also provides an in-depth look at two of the fastest-growing travel categories – metasearch and traveler reviews – and their top players. Fri, 18 Sep 2009 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_global_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_global_edition_publication_list ANALYST BRIEFING: THE IPHONE AND THE FUTURE OF MOBILE TRAVEL APPLICATIONS This Webinar is the result of a year-long PhoCusWright research study on the impact of mobile technologies on the global travel industry. It will review current trends in mobile technology and their impact on specific travel industry segments (airlines, hotels, car rental, online and traditional travel companies and the corporate travel industry). The research provides insight into the applications used and desired by frequent leisure and business travelers, and spotlights useful travel-oriented applications available on the iPhone. To access the recorded Webinar, please go to slide 2 of the PowerPoint presentation to access the links. Thu, 17 Sep 2009 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_global_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_global_edition_publication_list Online Travel Agencies 1H09: Booking Fee Cuts Drive Demand Amid the Downturn The U.S. recession may be coming to a close – but that provides little comfort to many in the travel industry, which continues to reel from significant demand and revenue declines.Traffic for the largest nine U.S. airlines was down in 1H09, and passenger revenues were also down. The U.S. hotel industry suffered a drop in occupancy and a fall in RevPAR (revenue per available room) during the same period. Wed, 09 Sep 2009 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_global_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_global_edition_publication_list The Asia Pacific (APAC) region’s compelling growth story was explored in PhoCusWright’s Asia Pacific Travel Marketplace Second Edition, published in August 2005. This report highlighted the potential of and impediments to the online travel opportunity in the region. The current release – PhoCusWright’s Asia Pacific Online Travel Overview Third Edition – delves into the fragmented nature of the APAC travel and tourism industry in the context of the region’s vulnerability to recent economic challenges. APAC as a whole is faring somewhat better in the recent global economic crisis than other regions. While the rest of the world regroups, India and China are emerging with strong and stable domestic economies. There remains a great deal of business promise and potential in the region, and this includes the online travel industry. PhoCusWright’s interviews with hoteliers, online travel agencies (OTAs), airlines and and other travel companies revealed a fierce determination to harness this potential. Thu, 03 Sep 2009 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_global_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_global_edition_publication_list ANALYST BRIEFING: TRAVEL & FINANCE OUTLOOK 2009-2010 Jake Fuller, PhoCusWright's senior research analyst, finance and analytics, explains the implications of the latest travel agency earnings, identifies signs of recovery (or not), and projects the industry outlook for the next 12 months. To access the recorded Webinar, please go to slide 2 of the PowerPoint presentation to access the links. Wed, 12 Aug 2009 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_global_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_global_edition_publication_list What's Next for European Online Travel Innovation and technology are enormously important for all industries, but they are especially critical for travel and tourism, which, as the world’s largest industry, is continually at the forefront of change. This article will review some of the most important online travel and technology trends shaping the way Europeans will plan and purchase their travel in the years to come. Wed, 05 Aug 2009 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_global_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_global_edition_publication_list Analyst Briefing: The Changing Face of Corporate Travel This analyst briefing covers highlights from PhoCusWright's U.S. Corporate Travel Distribution Fourth Edition published in July 2009. To access the recorded Webinar, please go to slide 2 of the PowerPoint presentation to access the links. Fri, 31 Jul 2009 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_global_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_global_edition_publication_list Online Travel Preview: Expecting a Strong Performance 2Q09 The travel environment remains surprisingly difficult across the globe, but we expect online travel to be a relative bright spot. The main online travel agencies should benefit from the ongoing secular shift in transactions from traditional points of purchase toward the Internet, a better-than-expected domestic summer leisure travel season and share gains relative to supplier-direct Web Sites. Mon, 27 Jul 2009 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_global_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_global_edition_publication_list PhoCusWright's U.S. Corporate Travel Distribution Fourth Edition With the U.S. economy mired in a deep recession, all segments of the travel industry are suffering greatly. But few segments have been hit as hard as corporate travel. Amid double-digit declines in traveler demand and revenue, the corporate travel landscape is undergoing a major realignment. Corporations are pulling back across the board, and everyone from airlines to hotels to travel management companies is under pressure. The dynamics of corporate travel distribution, however, continue to evolve rapidly. Online adoption is growing, expense integration is accelerating and technology innovation and adoption continue to reshape the business travel landscape. Understanding the changes at hand requires a holistic view of the issues and forces facing the total company, not just the insular perspective of the travel discipline. Mon, 27 Jul 2009 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_global_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_global_edition_publication_list This report sets new foundations: surveying through online methods and opening the definition of “traveler” to include those who have taken trips including air and/or hotel. A major change from CTTS is a difference in some of the terminology used in this report. With Internet penetration past the 80% mark among U.S. adults, the reference to travelers with Internet access as “online travelers” has become superfluous. CTR’s differences are not limited to methodologies. The research delves into fine gradations of behavior, which today’s mature online travel market demands. Additionally, traveler attitudes and motivators were layered in to give meaningful context to their behavioral trends. The goal of CTR is to retain the core value of CTTS while introducing new, highly relevant, actionable insights into the U.S. leisure traveler. This report has two parts. Part One focuses on the travel behavior of U.S. consumers and provides demographics-based analysis of general travel behavior and the travel planning process. Part Two provides psychographic analysis of U.S. travelers to examine how values, attitudes and opinions shape traveler behavior. Tue, 30 Jun 2009 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_global_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_global_edition_publication_list Top U.S. Consumer Trends: Travel Behavior and Beyond This analyst briefing covers highlights from PhoCusWright’s Consumer Travel Report report published in May 2009. To access the recorded Webinar, please go to slide 2 of the PowerPoint presentation to access the links. Fri, 19 Jun 2009 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_global_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_global_edition_publication_list Online Travel Agencies 1Q09: Outperforming in a Recession Generally when a company reports a double-digit decline in gross sales, that is not a good thing. So when shares of the two largest online travel agencies (OTAs) – Expedia and Orbitz – rallied on the days of their 1Q09 earnings calls to the tune of about 24% and 17% (respectively), this revealed just how bad things are for the travel industry in 2009. Tue, 02 Jun 2009 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_global_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_global_edition_publication_list PhoCusWright’s Destination Marketing: Understanding the Role and Impact of Destination Marketers Destination marketers play a unique role in the leisure travel marketplace, positioned as they are at the crossroads betweens travelers and travel suppliers. At the heart of leisure travel lies the destination, which drives the itinerary and all of the components purchased along the way. At the heart of each destination lie destination marketers. Thousands at the national, state, regional and local levels play a vital role in stimulating travel demand. This largely untapped sector represents an enormous Long Tail opportunity for travel suppliers and intermediaries, technology vendors and service providers. For destination marketers, the explosion of online consumer tools and technologies provide unprecedented potential to connect with travelers and promote their destinations in new and effective ways. At the same time, destination marketers face challenges ranging from funding constraints to navigating social media that are forcing many to take a close look at what they need to do to remain competitive and relevant. PhoCusWright’s Destination Marketing: Understanding the Role and Impact of Destination Marketers represents a major research effort to analyze this important segment, with the goal of identifying key trends and capabilities and understanding the role of destination marketing in the global travel market. This report presents key findings and recommendations from the larger research project. Mon, 01 Jun 2009 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_global_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_global_edition_publication_list PhoCusWright's Consumer Travel Report Part Two: Psychographic Trends For 10 years, PhoCusWright rigorously tracked online consumer trends with The PhoCusWright Consumer Travel Trends Survey (CTTS). This landmark survey has served as the standard in the travel industry for understanding channel trends and their impact on the marketplace. Looking back to 1997, air travel was by far the most popular travel product sold online and online surveying was likely to produce skewed results. Focusing on air travelers was relevant and surveying via telephone was necessary. However, it became apparent that it was time for a reboot as the industry matured. The result is PhoCusWright’s Consumer Travel Report (CTR). This report sets new foundations: surveying through online methods and opening the definition of “traveler” to include those who have taken trips including air and/or hotel. Another major change from CTTS is a difference in some of the terminology used in this report. With Internet penetration past the 80% mark among U.S. adults, the reference to travelers with Internet access as “online travelers” has become superfluous. CTR’s differences are not limited to methodologies. The research delves into fine gradations of behavior, which today’s mature online travel market demands. Additionally, traveler attitudes and motivators were layered in to give meaningful context to their behavioral trends. The goal of CTR is to retain the core value of CTTS while introducing new, highly relevant, actionable insights into the U.S. leisure traveler. This report is second of a two-part series. Part Two of CTR provides psychographic analysis of U.S. travelers to examine how values, attitudes and opinions shape traveler behavior. Wed, 27 May 2009 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_global_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_global_edition_publication_list Update 2009-2010 This analyst briefing covers highlights from PhoCusWright’s Online Travel Overview Report Update 2009-2010 report published in April 2009. To access the recorded Webinar, please go to slide 2 of the PowerPoint presentation to access the links. Mon, 27 Apr 2009 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_global_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_global_edition_publication_list European Online Distribution – Part Two: Managing European Hotel Online Intermediaries Hotel chains and individual hotels alike cannot neglect the importance of online intermediaries, an essential component to maximizing revenue and market share. Online intermediaries contribute heavily to the development of the total European online travel market, accounting for about one third of Europe’s total online gross bookings and almost 45% of 2008’s market growth. Online travel agencies (OTAs) specializing in hotel distribution have pulled ahead of the pack and remain the growth leaders among European OTAs. Despite the continued increase in supplier direct Web site bookings, collaborations with online intermediaries are – and will remain – essential for a hotel’s competitive online performance. The most fundamental benefit of collaborating with online travel agencies is undoubtedly incremental hotel sales, but OTAs also provide improved global reach to a huge traveler audience, supported by refined usability and advanced functionality, as well as sophisticated technological features ranging from videos to avatars. The “billboard effect,” when consumers shop on OTAs but book on hotel Web sites, should be considered an additional benefit for hoteliers. This is the second part of a two-part report and focuses on providing hoteliers with more insight on how to reap the benefits of partnerships with online travel agencies. The analysis illustrates that an optimal intermediary distribution strategy requires a profitable business model (OTA channels for targeted consumer groups) and efficient technologies and connectivity. Wed, 22 Apr 2009 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_global_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_global_edition_publication_list Eighth Edition Update: 2009-2010 Since PhoCusWright’s U.S. Online Travel Overview Eighth Edition was published in November 2008, economic conditions have deteriorated rapidly. The events leading up to the economic decline are many: sharp drops in the stock market, a deepening financial crisis that has severely stifled credit markets worldwide, depressed housing prices and a continuing rise in the jobless rate (reaching 8.5% in March and expected to continue moving upward). The U.S. is now in a full-blown recession (and probably has been in one for most, if not all, of 2008). Wed, 22 Apr 2009 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_global_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_global_edition_publication_list Analyst Briefing: PhoCusWright's Mobile: The Next Platform for Travel This analyst briefing covers highlights from PhoCusWright’s Mobile: The Next Platform for Travel report published in March 2009. To access the recorded Webinar, please go to slide 2 of the PowerPoint presentation to access the links. Tue, 21 Apr 2009 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_global_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_global_edition_publication_list PhoCusWright's Consumer Travel Report Part One: Behavioral Trends For 10 years, PhoCusWright rigorously tracked online consumer trends with The PhoCusWright Consumer Travel Trends Survey(CTTS). This landmark survey has served as the standard in the travel industry for understanding channel trends and their impact on the marketplace. Looking back to 1997, air travel was by far the most popular travel product sold online and online surveying was likely to produce skewed results. Focusing on air travelers was relevant and surveying via telephone was necessary. However, it became apparent that it was time for a reboot as the industry matured. The result is PhoCusWright’s Consumer Travel Report (CTR). This report sets new foundations: surveying through online methods and opening the definition of “traveler” to include those who have taken trips including air and/or hotel. Another major change from CTTS is a difference in some of the terminology used in this report. With Internet penetration past the 80% mark among U.S. adults, the reference to travelers with Internet access as “online travelers” has become superfluous. Mon, 20 Apr 2009 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_global_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_global_edition_publication_list Travel Industry Economics: Dismal But Not Desperate This article first considers what got us into the current economic mess and then what will get us out, focusing on items relevant to the U.S. travel industry. It forecasts how severe and long the current recession will be for travel and how major economic trends will affect various travel segments in the long run. Finally, the article suggests some practical actions that can be taken. The causes and implications of both the recession and prospects for longer-term recovery are discussed specifically with travel industry managers in mind. This article purposely avoids a barrage of statistics and relies on a few graphics to remain simple and focused. Mon, 30 Mar 2009 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_global_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_global_edition_publication_list PhoCusWright's Mobile: The Next Platform for Travel As mobile technology has evolved and mobile phone adoption has gradually increased over the last two decades, travel companies have speculated about when mobile will begin to have a significant impact on the travel industry. Recent handset innovations and the introduction of 3G (third-generation) mobile networks indicate that worldwide adoption numbers will continue to soar, creating a marketplace that is ripe for the introduction of mobile travel applications. The mobile platform has the potential to enable innovative personal interactions with travel customers, enhance the travel experience and enable travel companies to reach new levels of operational efficiency. Thu, 19 Mar 2009 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_global_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_global_edition_publication_list A Brutal Quarter, a Glimmer of Hope: Online Travel Agency Review of 4Q08 and Full Year 2008 The fourth quarter of 2008 was, simply put, brutal. Few if any corners of the travel industry were left unscathed. A dramatic and rapid deterioration of the economic landscape driven by an escalating credit crisis, a severe meltdown in the banking and automotive industries and deepening malaise in real estate and equities markets led to stunning declines in key indices of economic health: manufacturing, employment and consumer confidence and consumption. Mon, 16 Mar 2009 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_global_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_global_edition_publication_list Citi Investment Research Call: PhoCusWright Presentation on Online Travel Trends PhoCusWright’s vice president of research Lorraine Sileo and senior director of research Douglas Quinby presented updated projections of the online travel marketplace through 2010, new consumer research on traveler intentions for 2009, plus key trends in metasearch and vacation rentals. Fri, 13 Mar 2009 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_global_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_global_edition_publication_list Analyst Briefing: Vacation Rental Marketplace: Poised for Change This analyst briefing covers highlights from PhoCusWright’s Vacation Rental Marketplace: Poised for Changed report published in January 2009. To access the recorded Webinar, please go to slide 2 of the PowerPoint presentation to access the links. Thu, 19 Feb 2009 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_global_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_global_edition_publication_list Going Green: The Business Impact of Environmental Awareness on Travel There is little doubt that environmental awareness has gained mainstream status in the U.S., as evidenced by the plethora of “green” consumer products and media attention to the topic. In this setting, American companies can no longer operate without acknowledging perhaps their oldest – but most recently recognized – stakeholder: the environment.Travel, as one of the country’s largest industries, is certainly no exception. Thu, 19 Feb 2009 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_global_edition_publication_list PhoCusWright