http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list Tue, 22 Jul 2008 00:00:00 +0000 PhoCusWright Research Subscriptions: Technology Edition - releases http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list The PhoCusWright Consumer Technology Survey Second Edition, Part Three of Five Travelers are reading user-generated travel reviews online – but seem to be taking traveler advice with a grain of salt. U.S. online travelers rate consumergenerated reviews as less reliable than expert reviews, advice from friends, and recommendations from traditional travel agents. Tue, 22 Jul 2008 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list TravelMuse is a venture-funded startup based in the Bay Area, founded in 2007 by Kevin Fliess and Eric Wood. The company launched its public beta on June 9, 2008 and offers several tools to help with trip planning, most notably its Inspiration Finder, which endeavors to help would-be travelers answer the question: Where should I go on vacation? Wed, 09 Jul 2008 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list Get Friendly with Social Search: A Travel Marketing Mandate Social search, which has emerged at the intersection of search and social networking, offers more personalized, targeted search results by focusing them through the lens of user-generated content (UGC), user actions, group interactions and social relationships. The various types of social search are still in their infancy, but they have the potential to respond to travel research queries with highly relevant results. And because social search is targeted to a very specific interest and social group, it may provide an opportunity for travel marketers to more easily identify and connect with well-qualified, brand-appropriate travel buyers. Wed, 02 Jul 2008 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list Airline Revenue Management Revenue management, the successor to yield management, was originally pioneered by the airline industry to determine the number of overbookings to allow. With industry changes such as deregulation, revenue management (RM) became increasingly important, providing substantial improvement to airlines’ bottom lines. As RM’s importance increased, the science behind it continued to evolve, providing ever-increasing incremental benefits. This article explores the foundations of revenue management and presents some opportunities to improve the value of RM to airlines. While this article (with another to follow, focusing on hotels, cruise, car rental and restaurants) is airline-oriented, many of the key points, particularly those that relate to customer choice and shopping alternatives, are applicable across multiple areas of travel and global e-commerce. While RM’s foundation lies in complex mathematical concepts, this article attempts to provide a layman’s view in business terms. Wed, 02 Jul 2008 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list The PhoCusWright Consumer Technology Survey Second Edition, Part Two of Five Any travel company aiming to make its travel Web site a one-stop shop, take note: online travelers are all but guaranteed to visit multiple sites.The most popular type of site for both beginning a travel search and booking travel is online travel agencies. The PhoCusWright Consumer Technology Survey Second Edition covers a range of consumer technologies relevant to travel and assesses U.S. online traveler familiarity and usage patterns, as well as the degree to which these technologies influence purchasing behavior (see Methodology below). The current article is one in a series that will present the findings from the larger research initiative. Tue, 17 Jun 2008 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list Search, Shop, Buy: Inside the Tangled Web of Online Travel As the online travel market continues to mature and growth slows from the extreme pace seen in earlier phases, competition for online travel shoppers is intensifying. The flagging economy means that travelers will be even more careful when deciding how to spend their hard-earned travel dollars. This could potentially increase searching and shopping behaviors, but may shrink the overall travel-bookings pie. Bookings, however, are no longer the whole story. There are numerous new entrants to the online travel space that offer travelers a wealth of tools designed to enhance the search and shopping processes. Travel 2.0 has introduced sites dedicated to travel reviews, social networking, search and rich media. Mon, 16 Jun 2008 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list Social Search Emerges in the Travel Vertical Social search is a relatively new approach to discovering online content that puts more power in the hands of individuals and thus has the potential to be disruptive to traditional corporate search marketing. It is emerging out of the intersection of fast-growing social networks, vertical and universal search platforms, and the huge expansion in user-generated content. Social search offers the promise of more relevant search results to consumers and better targeting opportunities to travel marketers. This article takes a close look at these social approaches to search and delineates the most visible trends. The findings show that while this area holds considerable promise for the travel sector, there are numerous challenges that need to be addressed, including issues of privacy, trust and control. Thu, 12 Jun 2008 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list The PhoCusWright Consumer Technology Survey Second Edition, Part One Consumer familiarity with various Web 2.0 technologies may not be increasing as rapidly as previously anticipated, with a recent survey indicating that recognition of most technologies is flat compared to 2007. The sole exception is social networks. Online travelers are becoming more familiar with social networks, although a slightly smaller number report participating in them. Fri, 30 May 2008 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list Internet Booking Engines Internet booking engines (IBEs) are necessary for online travel e-commerce. Over the years, they have become increasingly complex, fully featured and available through a variety of suppliers. PhoCusWright defines 123 IBE evaluation criteria both in terms of the business features and technical capability used to compare IBEs from 19 participating companies. This was a selfreporting exercise, using inputs supplied by the participants. Additional comments and differentiating features that the vendors presented are included. This project was not intended to select one IBE over another, but rather, to level the playing field in terms of comparative capability so the reader can select the IBE that best meets her business and technical needs. Thu, 24 Apr 2008 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list TripIt: Organize Your Travel Along with many of its contemporary startups, TripIt was created to address a consumer pain point – in this case, the messy bunch of itineraries, reservations and scraps of information otherwise known as travel plans. Thu, 17 Apr 2008 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list Virtual Worlds and the 3D Web Virtual worlds have received a great deal of attention in the last year, as Second Life captured the imagination of the press and prompted scores of companies to set up shop within its online world. As current platform limitations and the challenges of transitioning to a virtual worlds-based marketing approach became apparent, enthusiasm waned. Despite the challenges, however, virtual worlds have numerous near- and long-term applications for travel companies. This article describes the various types of virtual worlds, analyzes current virtual worlds and travel marketing efforts and outlines the prospects for development of a future 3D Web. Tue, 18 Mar 2008 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list InsideTrip: Improved Flight Insight for Travelers InsideTrip responds to the recent slate of traveler complaints over unpleasant air travel experiences with a tool that provides greater insight into airport and flight variables that can affect travel speed, comfort and ease. Travelers can evaluate potential flights using the site’s proprietary “TripQuality” ratings, evaluations based on twelve flight characteristics assigned to all itinerary options. Thu, 06 Mar 2008 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list Technology Trends That Will Shape Travel Distribution in 2008 PhoCusWright’s Top Ten Travel Technology Trends for 2008. New technology capability spawns new business models and business opportunities drive the need for new technology. This article reflects trends that have origins in both the technology and business camps. These trends have been carefully selected by PhoCusWright from the plethora of global business and technology initiatives that dominate the press and Internet. Thu, 06 Mar 2008 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list Travel 3.0 Scorecard In March 2007, PhoCusWright predicted 10 trends that would define Travel 3.0. Since the world is moving at Internet speed, it’s fitting to review these predictions to see if they are on target, missed the mark or are somewhere in between. Some of the trends tracked: increased mobile connectivity, integration of advertising delivery channels, and the merging of the social and commercial Webs. Wed, 30 Jan 2008 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list DoHop: Codeshare for the "Have Nots" DoHop (www.DoHop.com) is a Reykjavik, Iceland-based company founded in 2004. Its Connection Platform will provide airlines – both major and low-cost carriers (LCCs) – with a search engine that calculates the best flight connections for their route networks and allows any airline to cross-sell flights with connecting carriers, minus the cost and complexities of legacy codeshare. The Platform also enables passengers to book connecting flights with two or more carriers in a seamless process. The goal: to meet the needs of airlines that want connection with other airlines and assist customers traveling outside of the airline’s network. Wed, 30 Jan 2008 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list Mobile Technologies and Interest Mobile applications have long been touted as having a potentially major impact on travel – the question has always been when will their promise be realized. Recent developments, including the introduction of the iPhone and Google’s announcement that it will develop the Linux-based Android platform, suggest that mobile’s time may be here sooner than we think. Tue, 15 Jan 2008 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list Catch the Vibe VibeAgent (vibeagent.com) is a Charlottesville, Va. firm founded in early 2006 by Adam Healey and Charles Seilheimer. Though the company has only seven full-time employees, it garnered 10,000 users in its first few weeks online. Having received its latest round of angel financing by the well-respected Trip Davis, CEO of TRX Inc., a travel technology company, VibeAgent’s business model is a simple, commission structure. This commission is based on the percentage of transactions the company directs and facilitates on behalf of the more than 120,000 worldwide hotels it aggregates, from Web sites such as Priceline, HotelBook, InterContinental and others. Mon, 14 Jan 2008 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list Characteristics of Highly Active Travel Shoppers The PhoCusWright Travel 2.0 Consumer Technology Survey examined consumer adoption and usage patterns associated with Web 2.0 and Travel 2.0 technologies. Results were then analyzed to identify technology adoption rates, overall trends associated with various demographic factors and patterns of influence during the shopping and buying process. This Data Point, which analyzes the demographic characteristics, motivations, and shopping and buying habits of travelers that visit six or more Web sites when planning a trip, is one in a series of publications that highlight the findings from the larger research initiative. Fri, 21 Dec 2007 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list Online Advertising Companies large and small are discovering that the Internet can be an effective advertising medium and assessing return on investment (ROI) is easier with online advertising than with traditional print and broadcast advertising. Despite the allure of advertising revenue, travel companies generally fall into two camps – advertising supported or booking fee/commission/override supported – with very little significant crossover. This article explores the myriad options that potential travel advertisers face when considering online advertising spend. Fri, 14 Dec 2007 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list Analyst Briefing: Travel 2.0 Consumer Technology Survey and the Trends That Are Defining Travel 3.0 On November 28, 2007, PhoCusWright hosted an analyst briefing for Technology Edition subscribers on The PhoCusWright Travel 2.0 Consumer Technology Survey and the trends that are defining Travel 3.0. The complete presentation is available here. The PhoCusWright Travel 2.0 Consumer Technology Survey: PhoCusWright studied consumer adoption and usage patterns associated with Web 2.0 and Travel 2.0 technologies. This research assessed a range of technologies, including social networks, rich media, blogs, RSS, podcasting, mobile technology, tagging and online maps. Results were then analyzed to identify technology adoption rates, overall trends associated with various demographic factors and patterns of influence during the shopping and buying process. The Trends that are Defining Travel 3.0: Travel 2.0 is barely a reality so why bother about Travel 3.0? Because Travel 3.0 is already beginning to happen. Travel 2.0 followed Web 2.0, but as the innovators in travel and tourism (the world’s largest industry) get ramped up, Travel 3.0 has the opportunity to lead the way for Web 3.0. The early signs point to Travel 3.0 being defined in one word: convergence. This includes convergence of content and data, business and social forces, technology, end-user devices, searching technologies and services, among others. This article tracks ten convergence trends and provides a detailed timeline for the transition to Travel 3.0. Fri, 30 Nov 2007 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list Travel Agency Technology At one time, the technology that supported travel distribution – especially travel agents – was used as a case-study example of how to enable business processes through cutting-edge automation. That technology performed extremely well for the job it was designed to do. But the world is changing fast, and the travel industry’s technology platform needs to keep up. Cost pressures, the ability and economic incentive to bypass intermediaries, low-cost technology, third-party low fare search services, changing business models and global Internet connectivity have fostered the development of new technology models. But these models are still in a transitional state. PhoCusWright predicts that by 2010, with new technology capability, the playing field between suppliers, intermediaries and travel agencies/travel management companies (TMCs) will be substantially different than it is today. Wed, 21 Nov 2007 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list Reservations Technology at a Crossroads The rapid growth of Internet commerce has happened too quickly for the industry to completely discard a critical, but 40-year-old, infrastructure. These changes have created a hybrid reservations process that is complex in content and structure and utilizes a wide range of technologies. Traditional fears that newer technologies cannot provide the necessary performance seem increasingly ill founded. Many travel companies rely on hosted services, which insulate them somewhat from technology decisions. However, they will want to be comfortable that the owners have the intent and resources to invest over a considerable period. Those operating their own systems, likewise, need to be sure that such a long-term investment is strategically wise. The industry's history of having basic standards for information exchange is proving to be a strength, making it easier to define new standards to suit the distributed systems environment that is now normal. There will be much change in the market over the next three to five years as current investment programs come to fruition and new ones are introduced. Technology choices by the largest market ripe for change – China – will give impetus in other markets to those who are successful. Tue, 06 Nov 2007 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list Shopping Behavior and Influence Travelers are increasingly savvy when it comes to shopping online, but most continue to be driven by a few tried and true principles. Travel shoppers want to know that they are getting a good deal, they’d like to see what they’re buying before they buy it and they prefer to take advice from people they know and trust. For travel companies, this obvious, but often overlooked wish list is a good place to start when evaluating Travel 2.0 offerings. Price comparison tools, rich media and social networks that facilitate trip recommendations from friends top the list of consumer technologies that influence travel shopping and buying. The PhoCusWright Travel 2.0 Consumer Technology Survey examined consumer adoption and usage patterns associated with Web 2.0 and Travel 2.0 technologies. Results were then analyzed to identify technology adoption rates, overall trends associated with various demographic factors and patterns of influence during the shopping and buying process. This Data Point, which focuses on traveler shopping behavior and influence, is one in a series of publications that highlight the findings from the larger research initiative. Wed, 31 Oct 2007 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list Data Visualization: Understanding Complexity Data visualization is the graphic presentation of information in order to provide viewers with a better understanding of the content. The amount of travel-related data is increasing as consumers and business travelers do more bookings online and new travel-related sites continue to grow. For corporate travel, companies are adopting new data visualization techniques to provide increasingly detailed travel expense information to corporate buyers in a more intuitive format. Online travel companies are using data visualization techniques to empower the end-user with better information during the booking process. This article addresses emerging techniques in data visualization and discusses how these tools are being applied in the travel industry. Wed, 17 Oct 2007 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list The PhoCusWright Travel 2.0 Consumer Technology Survey, Part 2: Demographics and Web 2.0 Familiarity While Web 2.0 is gradually making its way into mainstream Internet culture, some demographics are more likely to consider themselves well versed in these technologies than others. U.S. consumers who are young, single and male are most likely to be very familiar with Web 2.0 technologies. In contrast, Americans older than 45 and people with lower household incomes tend to be less familiar. The PhoCusWright Travel 2.0 Consumer Technology Survey examined consumer adoption and usage patterns associated with Web 2.0 and Travel 2.0 technologies. Results were then analyzed to identify technology adoption rates, overall trends associated with various demographic factors and patterns of influence during the shopping and buying process. This Data Point, which focuses on demographic characteristics of people who are familiar with Web 2.0 technologies, is one in a series of publications that highlight the findings from the larger research initiative. Sun, 30 Sep 2007 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list Technology is driving changes in the way business travel is booked and managed. As the mainstream market embraces techniques such as self-booking and interactive dashboards, emerging technology under the broad umbrella of Web 2.0 promises to integrate user-generated content and transform interfaces to become more user-centric. The primary purpose of this report is to educate the reader on the major trends in corporate travel technology. This study provides detail into specific features and functionality within various corporate travel technology categories. The information contained in this study was derived from comprehensive interviews with over 20 travel software vendors, travel management companies (TMCs), as well as of hundreds of corporate travel managers and buyers in 2006 and 2007. This research report reviews functionality for the major vendor categories, but does not equate specific features with vendors. Instead, the study discusses emerging, unique and standard features within each category. By adopting this approach, the reader can use this study as a reference for evaluating suppliers, recognizing that any given feature that is emerging or unique to a limited number of suppliers will shortly become standard. Mon, 24 Sep 2007 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list Search: The Final Frontier (Until the Next One) Arguably the most powerful and life-changing application on the Internet is search. Without the likes of Yahoo! and Google, we would never find 99% of the valuable information available on the Web. Research that once took weeks and months now takes minutes and hours. Text search, the original type of online search, has spawned many derivative types, such as metasearch. These new kinds of search have had a significant impact on travel distribution. Because search engines find information and point searchers to purchasable content, these sites have become an important source of well-qualified leads.Search is still in its early days. First there was Yahoo!, then Google appeared, and now there at least a hundred search engines and more coming to the fore every day. This article examines a range of emerging search techniques and identifies the online players that are employing them. Fri, 31 Aug 2007 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list Mashups Mashups (i.e., Web sites or applications that combine content from two or more sources) are often considered the face and the realization of Web 2.0. In the travel space, there are a large number of opportunities to combine mashup content from multiple sources. As mashup tools evolve, they are getting easier to use and the focus is moving from the home to the corporation, with mainstream mashups getting traction in the business arena. Mashups are not ready to replace industrial-strength, online travel agencies, but the opportunities they provide in terms of competitive positioning and traveler service can no longer be ignored. As Web 2.0 and the associated Travel 2.0 concepts venture out of the domain of the geek and the computer hobbyist and into the business mainstream, important opportunities for travel companies are emerging. New tools make it easier than ever to combine content from disparate sources to create new forms of value. While there are still technical and business issues that may be problematic, mashups make it possible to easily integrate a range of information in visually appealing ways. This capability opens the door for travel companies to create new tools that can lure potential customers and enhance stickiness. A mashup is a Web site or application that combines content from two or more sources into an integrated experience. Information from the individual sources are “mashed up” into a composite user interface (UI), so that the sources of content are not discernable. For a Web site to be “mashupable,” it must have an open or accessible API or be amenable to screen scraping. Every mashupable Web site is a candidate to be attached to every other (and all other) mashupable Web sites. This compatibility creates a tremendous opportunity to produce additional Web sites where the resultant value is greater than the sum of its parts. While most mashups combine two to three sites, the technology is capable of combining many more — up to 2k (where k equals the number of available mashupable sites). Fri, 17 Aug 2007 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list Signs of Technology Leapfrogging Abound July 31, 2007 - Leapfrogging describes a process of technological advancement in which developing countries skip less efficient, more expensive or more polluting technologies and industries and move directly to more advanced ones. One area in which leapfrogging has been significant is the area of information technology and communications. The impact is seen in many emerging third-world countries, particularly countries such as India, where parts of the nation are skipping over the industrial and manufacturing phase of development previously experienced in the West to move directly to an information and service economy. At the same time, the unique characteristics of individual countries and regions are leading some advanced technologies to flourish, while others remain at a very early state of development. This leapfrogging phenomenon is occurring in relation to a range of technologies relevant to the travel space, including distribution and information technology, and should be a key consideration in travel companies’ global strategy. Tue, 31 Jul 2007 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list Familiarity and Usage Patterns The growth of Web 2.0 technologies online has garnered a great deal of attention in the past several years and has been accompanied by a parallel phenomenon in travel, known collectively as Travel 2.0. Travel 2.0 was first coined by PhoCusWright Inc. in late 2004, and The PhoCusWright Travel 2.0 Consumer Technology Survey is part of our ongoing efforts to trace its development throughout the travel industry. PhoCusWright studied consumer adoption and usage patterns associated with Web 2.0 and Travel 2.0 technologies. This research assessed a range of technologies, including social networks, rich media, blogs, RSS, podcasting, mobile technology, tagging and online maps. Results were then analyzed to identify technology adoption rates, overall trends associated with various demographic factors and patterns of influence during the shopping and buying process. This Data Point, which focuses on overall technology familiarity and rates of use, is one in a series of publications that highlight the findings from the larger research initiative. Sat, 28 Jul 2007 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list Next-Generation Social Networks Social activity is natural for almost all animal species. Human beings have been gathering in social groups throughout recorded and observed history, and the social network phenomenon that we are seeing today is just the latest manifestation of this tendancy. But today, this social behavior is enabled by Web 2.0 technology, and social groups are no longer limited by physical distance – they can be real or virtual. The popularity of social networks has the business world scrambling to figure out how to leverage them. The potential power of these communities – both positive and negative – is enormous. This article outlines eight possible strategies for commercializing the social network phenomenon in the travel industry. Sat, 30 Jun 2007 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list Travel 2.0: Trends in Industry Awareness and Adoption Over the past year, the term Travel 2.0 has circulated throughout the travel industry, describing a new, interactive approach to travel technologies. New York University’s Preston Robert Tisch Center for Hospitality, Tourism and Sports Management and PhoCusWright Inc. joined forces to research which Travel 2.0 technologies are being implemented, the goals for developing these technologies, how much is being invested, and to what extent the industry is forging ahead. An online survey was designed and distributed through the Tisch Center using a PhoCusWright database of travel industry executives, professionals and other key players. Drawing responses from 203 travel professionals in fall 2006, this survey analyzed the use of new technology in the online travel marketplace to determine how major travel and tourism companies are implementing Travel 2.0. Sun, 24 Jun 2007 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list Dynamic packaging is both a business model and a technological capability whose time has come. With revenue challenges industry wide, many travel companies are turning to dynamic packaging as a way to sustain or improve margins. The focus has been on the leisure market, but there also are major opportunities in the area of groups and meetings and unmanaged travel and expense (T&E). Most of the dynamic packaging activity is focused on the leisure market, where it is an obvious replacement for/extension of prepackaged tours. But this is only the tip of the iceburg – dynamic packaging also has applications for business travel, groups and meetings and unmanaged T&E. Now that connectivity is becoming ubiquituous and even small players are wired, the huge potential of these markets is within reach. This article examines both the business and technology aspects of dynamic packaging and ranks new market opportunities. Key questions What are the various components of dynamic packaging? How is dynamic packaging content provisioned? What is the architecture for dynamic packaging, and what are the four tiers? How much dynamic packaging activity is occurring in the U.S., EMEA and APAC regions? What are the key opportunities? Who are the likely players? What vendors are offering dynamic packaging services? Table of contents Introduction Market is ripe for dynamic packaging Product description What it entails Content Dynamic packaging and the merchant model Markup Technical Analysis Conceptual architecture Presentation tier Business logic tier Services tier Connectivity tier Market insights Leisure dynamic packaging U.S. EMEA APAC Business travel and unmanaged T&E Groups and meetings Comparison of opportunities Vendor information Selected dynamic packaging vendors References and sources of further information Additional reading about dynamic packaging Glossary Explanations of acronyms and technical terms List of figures Figure 1: Dynamic Packaging Technology Infrastructure Figure 2: U.S. Packaged Travel Growth Figure 3: Ranking of Online Travel Market Readiness Factors Figure 4: Managed and Unmanaged Expenses Figure 5: Online Sites Providing Groups and Meetings Services Figure 6: Long Tail Potential Thu, 31 May 2007 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list Opportunities in Customer Relationship Management Customer relationship management (CRM) can have various meanings in the travel industry depending on the distribution/service phase and the type of customer being targeted. For each of these types of customers, relationship management takes place at various touchpoints within the distribution and/or travel process. There are multiple processes in the travel value chain (learn, shop, book, consume) that would benefit from CRM initiatives. These range from marketing automation to sales force automation with many customer-facing possibilities in between. This article assesses the areas of greatest opportunity, describes the state-of-the-art technologies and provides insight into the future of CRM in travel. Mon, 28 May 2007 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list Data mining automates the extraction of predictive information from large volumes of data. The results are then used to guide business decisions. It is the quest for predictive information that separates data mining from analytical processing that only looks for trends or answers to specific questions. In the travel industry data mining is most frequently applied to customer relationship and marketing processes. It can also be used to improve operational performance of airlines by preempting engine problems, check passenger identities, detect and reduce fraud and, in a recent innovation, to provide consumers with predictive insight into future airfares. Future uses may include analysis of the relationships between travelers for both marketing and security purposes and examination of the blogosphere for insight into customer perception of an organization. This article explores the critical elements for successful data mining, including technical approaches and best practices for implementing and acting upon the resulting insights. Key questions What is data mining? What are the various ways data mining is being used in travel? What future applications are under development? What steps are required in order to collect and compile data? What are the key data mining techniques? How is data mining evolving for airlines, hospitality and travel agencies? Table of contents Introduction Defining data mining Related fields Background Loyalty, satisfaction and value Future applications Technical analysis and methodology Data modeling Collecting and managing data Data mining techniques Market insights Airlines Hospitality Travel agencies The Web and Travel 2.0 Vendor information Data mining vendors References and sources of further information Additional reading about data mining Glossary Explanations of acronyms and technical terms List of figures Figure 1: Data Mining Information Sources Figure 2: Four Basic Data Mining Techniques Figure 3: Farecast Fare Prediction Mon, 30 Apr 2007 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list The mobile environment is continuing to grow. Networks are getting faster and devices are becoming more capable and easier to use. Consumers are becoming more comfortable using their mobile device for business and leisure. However, there is a huge diversity of mobile device types and network capabilities, making it difficult to deploy applications that take maximum advantage of the device’s capabilities to deliver the optimum user experience. In planning, booking and taking a trip, the consumer needs information that often comes from many different sources, requiring access to a number of servers with different user interfaces and login requirements. With the limited navigation tools on the mobile device, this can be problematic. Despite these issues, the number of companies providing mobile solutions in travel continues to grow, deploying a variety of business models and implementation approaches. This article examines the state of mobile technology and considers options for travel companies to engage the mobile marketplace. Key questions What are the key forces impacting the growth of mobile services? What factors are mitigating the growth of mobile use in travel? Which elements of the travel process are most applicable to mobile? What are the various types of mobile devices and networks? What factors should travel companies consider when establishing a plan for mobile? How should travel companies go about evaluating the business value? Table of contents Introduction Supply Demand Complexity Product description Mobile applicability Technical analysis and methodology Mobile device types Network diversity and interoperability How to proceed Market insights Responsibility: Point of sale, supplier or third party? Determining the business value Vendor information Mobile vendors References and sources of further information Additional reading about mobile products and services Glossary Explanations of acronyms and technical terms List of figures Figure 1: Forces Impacting Growth of Mobile Services Figure 2: Growth of Wireless Subscribers in U.S. Market Figure 3: Mobile Revenue Growth in U.S. Market Figure 4: WAP Usage Figure 5: Mobile Services in the Travel Value Chain Figure 6: 3G Network Growth Figure 7: Selected Mobile Services Vendors Tue, 24 Apr 2007 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list With the advent of smart phones, ubiquitous networks and broad market penetration, the use of mobile devices has exploded. For a travel company to establish its mobile strategy, it must understand the marketplace and the players. Mobile Travel Technologies is a relatively new player in the mobile services market and the only company focused on providing travel-related mobile services.This interview with its co-executive directors illustrates the company’s insight into the marketplace and the positioning of its product offering. Key questions What products and services are you currently offering? On the travel value chain, where do you see the greatest applicability for mobile services? There are a variety of user interfaces and opinions as to what the user interface on a mobile device should be (SMS, application, browser). What is your opinion and why? Today, there are a variety of business models for mobile services. How do you see this playing out in the future? In addition to money exchanging hands on the supply side, the consumer still pays by the byte for mobile data usage. How does this affect adoption and growth? Do you see it changing? Who do you see as your key competitors? How do you differentiate yourself? What do you see for the future of MTT and Near Field Communications (NFC) and bar codes? Can you discuss what’s coming in the future from MTT? Table of contents Q&A Mobile technology in travel Executive Profile Gerry Samuels, Founder & Executive Director, Mobile Travel Technologies Paschal Nee, Executive Director, Mobile Travel Technologies Company Profile Mobile Travel Technologies Fri, 30 Mar 2007 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list Travel 3.0 Travel 2.0 is barely a reality so why bother about Travel 3.0? Because Travel 3.0 is already beginning to happen. Travel 2.0 followed Web 2.0, but as the innovators in travel and tourism (the world’s largest industry) get ramped up, Travel 3.0 has the opportunity to lead the way for Web 3.0. The early signs point to Travel 3.0 being defined in one word: convergence. This includes convergence of content and data, business and social forces, technology, end-user devices, searching technologies and services, among others. This article tracks ten convergence trends and provides a detailed timeline for the transition to Travel 3.0. Wed, 14 Mar 2007 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list Pimp My Desktop: Online Travel Moving Beyond the Browser To date, the vast majority of online travel distribution has centered around browser-based Web sites. However, there are an increasing number of new application platforms that promise to take travel distribution beyond the browser. It has now been over 10 years since the initial emergence of Webcasting and so-called push technologies (e.g., Pointcast, Cast, BackWeb, NetCaster). With the long-delayed and much anticipated release of Windows Vista, Newsweek has proclaimed 2007 “The Year of the Widget.” This article examines various beyond the browser approaches and technologies and their potential for use within the travel industry. Mon, 26 Feb 2007 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list Better, More Profitable or First: Travel 2.0 Tech Tactics for 2007 The initial wave of the Travel 2.0 party is over, and you no longer get credit just for showing up. The market is flooded with user reviews, Google maps gets props not just in tech blogs but in rap songs, and your boss is nearly as likely to have a MySpace profile as your teenager. Still, although most travel industry insiders -over 80%- are familiar with the term Travel 2.0, there is less clarity about how to translate the buzz into sound business strategies. In this article, PhoCusWright provides insight into how to make the Travel 2.0 landscape profitable in the coming year and predicts eight key technology trends that will make a difference in 2007. Wed, 31 Jan 2007 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list Travel Marketing with Virtual Worlds: Aloft in Second Life Three-dimensional virtual worlds, such as Second Life, have shown considerable promise in creating richer, more interactive and dynamic marketing environments. Last October, Starwood Hotels broke new ground in the application of virtual worlds to brand marketing with the introduction of its aloft hotel in Second Life. The company has conceived the virtual aloft as a low-cost, efficient way of refining the hotel’s design, connecting with potential customers, building the brand, and exploiting viral marketing opportunities by mobilizing “brand advocates” in that world. But Starwood has expanded on this form by creating standalone content that has intrinsic value, developing a Second Life event calendar and creating new communications channels and opportunities for social interaction. The aloft virtual world project has significant implications for the hospitality and travel industry, offering new ways of building deeper relationships with customers and more expansive forms of experiential marketing. This article describes the development process for aloft in Second Life and examines its role in Starwood’s overall marketing strategy for the aloft brand. Sun, 28 Jan 2007 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list Customizing the User Experience: Is the Travel Industry Ready? The Internet is all about getting what you want, when you want it, in a way that meets your needs. During the dot com bubble, personalization vendors such as BroadVision skyrocketed to prominence as driving a customized Web experience became a common goal. The dot com crash quieted personalization's momentum, but common techniques such as creating a profile to deliver customized pages (e.g., My Yahoo!) have become the norm. Though personalization has long been a goal of most online travel sites, very little has been done to personalize the travel planning, booking and purchasing experience. This article will look at various personalization approaches and recommend how these techniques can be used to provide a more customized environment for the online traveler. Thu, 28 Dec 2006 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list User-Generated Content: Three Approaches The rise of user-generated content (UGC) has transformed the media landscape and has significant implications for the travel industry, especially in terms of word-of-mouth marketing. Through increasingly popular technologies such as blogs, UGC will broaden in scope, becoming a more integral part of media. It represents a new paradigm for travel marketing and opens up many new marketing opportunities for the travel industry. This article discusses the potential benefits of user travel stories, user travel reviews, and other forms of UGC for airlines, hotels, tourism offices and other travel-related organizations. It examines the most effective strategies for harnessing UGC in travel marketing, presents three examples of UGC campaigns undertaken by travel-related organizations, and highlights current and future trends in the use of UGC by travel marketers. Thu, 21 Dec 2006 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list Hotel Technology & Distribution The distribution of travel services has come a long way since American Airlines’ first experiments with an automated booking system in 1946. The hospitality industry has had to come to terms with a new paradigm of distribution. Many divergent systems must work together to ensure optimal reach and production.Though hotel distribution is ever changing, we are on the cusp of overcoming many challenges in integrating systems and understanding pricing strategies. This article discusses the key distribution systems including PMS, CRS, RMS, IBEs, RFP tools, CRO platforms and content management tools, with a focus on their interactions and how well the current systems on the market today support the strategies of hotel chains. Thu, 30 Nov 2006 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list The Long Tail The Long Tail is a phenomenon associated with the adoption of the Internet in which large numbers of small suppliers create a market that may be larger than that of today’s big-business dominated Internet sites. The travel industry is a perfect example of how technology has empowered small suppliers, providing a new market for travel industry products. While considerable progress has been made since the first online reservation system, there is a substantial amount of opportunity still to be realized. To do this, a number of technical and business issues need to be and will be resolved. Aggregators such as Viator and Rearden Commerce are already staking their claim to this new marketplace. Tue, 28 Nov 2006 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list Q & A with Peter F. Klebanoff LodgeNet Entertainment Corporation is one of the world's largest provider of interactive television and broadband solutions to hotels, including resort and casino hotels, throughout the United States and Canada as well as select international markets. LodgeNet serves a little over a million interactive guest rooms. In this Point of View interview, Peter F. Klebanoff, Vice President of Sales and Industry Relations and Chief Customer Advocate, outlines LodgeNet's current and future plans for in-room guest technology. Tue, 31 Oct 2006 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list Next Generation In-Room Technology: A Road Map In-room technology can play a critical role in enhancing the overall guest experience. By analyzing the types of technologies consumers use at home, this article anticipates the guest's future in-room requirements. Various approaches to anticipating guest requirements are also discussed, and the emerging consumers' preferences concerning on-demand video and Internet-based services over the next five years are examined. The role of personalized content is shown as a key driver of future trends. Tue, 31 Oct 2006 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list Tacoda Behavioral targeting is a burgeoning twist on online advertising, with a compelling value proposition and increasing signs that it could be the next big thing. New York-based Tacoda has been offering behavioral targeting since 2001 and now maintains a behavioral targeting network over 4,000 Web sites. PhoCusWright assesses the company’s offerings, technology and positioning, and discusses potential benefits for travel advertisers vis-a-vis emerging behavioral targeting competitors. Mon, 23 Oct 2006 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list Behavioral Targeting: Matching Travel Advertising to Consumer Behavior The following Spotlight is courtesy of The PhoCusWright GDX, PhoCusWright's syndicated research service focused on technology for the business of travel. The link below will take you to The PhoCusWright GDX Web site. While you're there, you can browse the abstracts for other available research and register for Guest Access to view additional sample articles. To subscribe to The PhoCusWright GDX at a client discount, contact Bruce Rosard, Vice President, Sales and Business Development, +1 860 350-4084 x375, brosard@phocuswright.com. As Internet advertising evolves, a new focus on targeting ads based on the consumer’s implicit and explicit behavior is emerging. This article discusses the emerging science of behavioral targeting and the primary issues travel companies need to keep in mind when evaluating whether to embark upon a behavioral targeting campaign. Fri, 29 Sep 2006 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list Rearden Commerce Rearden Commerce is seeking to establish the dominance for services that Amazon has established in the realm of consumer goods distribution. Rearden Commerce’s new product and its supporting platform are capable of aggregating and managing transactions for a broad variety of services. The initial launch focuses on travel services, both traditional (air, car and hotel) and non traditional (car service, airport parking), as well as event tickets, shipping and conference setup. Built on a solid technical foundation and backed by a strong business model, the Rearden Commerce Network has the potential of being a category killer, not just in travel, but in many other service areas.This article showcases the company’s technology, business plan and product offering. Tue, 12 Sep 2006 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list Web 2.0 technologies provide the foundation for the emerging phase of travel technology, Travel 2.0. Travel 2.0 closely parallels, and in some cases leads, Web 2.0 development. Some major travel companies have already embraced, implemented and are realizing value from Travel 2.0 concepts. One of the most compelling ideas of Travel 2.0 is mashups. Mashups combine services from two or more sites to provide a use of greater value than the contributing services. Despite technology, standards and business issues, the travel industry is well positioned to leverage mashups to create new forms of business value and to challenge or supplement online travel agencies (OTAs). This case study outlines two hypothetical mashup-based Web sites, each with different characteristics, to determine if there are sufficient existing content alternatives to build robust travel industry service offerings. Key questions What role are mashups playing in Travel 2.0? What key questions should be addressed before implementing a business plan based on mashups? Is there sufficient service-based content available to build a robust travel mashup? What business models should be considered to take advantage of travel mashups? What are the major challenges involved in creating a business plan based on mashups? How will Web Services impact the travel space as Travel 2.0 evolves? What steps do travel companies need to take to capitalize on this opportunity? Table of contents Overview Web 2.0, Travel 2.0 and mashups Business motivation Successful efforts to date Travel opportunity Implementation approach BusinessLeisure Key Success factors Business models Major challenges Common pitfalls Summary Mashup potential for travel References and sources of further information Additional reading about Travel 2.0, Web 2.0 and mashups Glossary Explanations of acronyms and technical terms List of figures Figure 1: Web 2.0 Meme Map Figure 2: Correlations Between Web 2.0 and Travel 2.0 Figure 3: Anatomy of a Mashup Figure 4: Breakdown of Mashup Development Figure 5: LibGo's Next Generation Travel System Figure 6: The Rearden Commerce Web Services Aggregation Platform Figure 7: Phases of Business Trip Figure 8: Phases of Leisure Trip Thu, 31 Aug 2006 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list Online mapping has garnered a great deal of attention in the past year due to innovations in map functionality, enhanced interactivity and the trend among mapping channel providers to release free APIs. Google, Yahoo!, Microsoft and MapQuest have all recently released mapping APIs and novice and professional developers have used them, to varying degrees, to create mapping mashups: combining data, mapping and other services to create hybrid applications that are changing the way corporations and Internet users interact. Each of these mapping channel providers is tied to a large network of consumers and each is well positioned to provide its users with interactive applications, free development tools and community-based Travel 2.0 services. For travel companies, the mapping channel providers serve as both partners and competitors, and their applications and success at integrating maps with other services will themselves likely serve as a road map for future development. This Scoreboard compares the mapping channel, free API and business offerings of Google, Yahoo!, Microsoft and MapQuest, describes their impact to date on mashup development and assesses their success at integrating maps with other products and Travel 2.0 efforts. Key questions How have rich internet applications (RIAs) impacted online mapping? Who are the major mapping channel providers? How have Google, Yahoo!, Microsoft and MapQuest integrated their mapping offerings with other products and services? How has Travel 2.0 impacted online mapping? What APIs are available from the mapping channel providers and what has been their impact to date? How will the evolving offerings of the mapping channel providers impact the travel industry? Table of contents Introduction A new era of online mapping Product descriptions Google Yahoo! Microsoft MapQuest Market insights Online mapping meets Travel 2.0 Vendor Information Information about mapping vendors References and sources of further information Additional reading about the mapping channel providers Glossary Explanations of acronyms and technical terms List of figures Figure 1: Google Maps Figure 2: Google Maps Hybrid View Figure 3: Kayak Google Maps Mashup Figure 4: Yahoo! Maps Beta Figure 5: Yahoo! Maps Beta Hybrid View Figure 6: Yahoo! Trip Planner Figure 7: Windows Live Local Beta Figure 8: Windows Live Local Beta Hybrid View Figure 9: Windows Live Local Beta Bird's Eye View Figure 10: MapQuest Figure 11: Mashup Count as Recorded by ProgrammableWeb Figure 12: Mapping Rankings and Market Share Figure 13: Mapping Channel Provider Characteristics Fri, 25 Aug 2006 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list In the past decade, India has emerged as the preferred destination for BPO services for U.S. Fortune 500 companies. WNS Global Services is now the second largest BPO vendor in India and earns over 40% of its revenue through relationships with clients in the travel sector, among them Travelocity and British Airways. PhoCusWright analyzes the company’s strengths and challenges and provides an inside look at its capabilities and potential as a BPO vendor for the travel industry. Key questions How is WNS Global Services positioned within the Indian BPO industry? What services does WNS offer to travel companies? Which travel companies are clients of WNS? What are WNS' key success factors? What are WNS' primary challenges? What are the company's future plans for expanding BPO offerings for the travel sector? Table of contents Overview Inside WNS Global Services Key Success factors WNS Learning Academy for employees Major challenges Travel-specific challenges Future plans WNS' growth trajectory Company profile WNS Global Services References and sources of further information Additional reading about offshoring and WNS Glossary Explanations of acronyms and technical terms List of figures Figure 1: Travel Training Provided to WNS Employees Mon, 31 Jul 2006 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list PhoCusWright analyzes India’s attractiveness as an offshore destination and assesses the current capabilities of vendors serving the travel vertical. Specific examples and case studies of travel projects and processes being offshored to India are provided. Research includes profiles of the leading Indian vendors for travel. Based on extensive interviews and field research performed during visits to seven companies across six cities in India, company profiles assess delivery, reporting, knowledge management and quality capabilities. PhoCusWright concludes with an assessment of the feasibility of the virtual business offering (VBO), which will allow companies that capitalize on the offshoring opportunity to outsource a significant number of mid- and back-office processes, freeing resources for strategic development. Key questions Which travel companies are currently leveraging the India offshoring opportunity? What are the major IT and BPO vendors in India? Which processes are being outsourced? What subjective and objective characteristics of India make it a fertile location for a thriving offshore industry? How is the IT services offshoring industry evolving in India? How is the BPO industry evolving? What criteria should travel companies consider when selecting IT/BPO vendors? What is the overall outlook for offshoring travel processes to India? Table of contents Introduction Inside India's thriving offshoring industry Background Travel industry offshoring considerations Technical analysis IT services overview BPO domain offering Market insights IT services BPO services The future of the virtual business offering Vendor information India's key vendors for IT and BPO travel functions References and sources of further information Additional reading about offshoring Glossary Explanations of acronyms and technical terms List of figures Figure 1: AQAL Framework Figure 2: AQAL Framework Offshoring Analysis Figure 3: Indian IT Services and ITES BPO Revenues (US$B) Figure 4: Number of Professionals Employed in Indian IT and ITES Sectors Figure 5: Travel Companies Leveraging Global Delivery Model in India Figure 6: IT Services Figure 7: BPO Services Figure 8: Outsourced Legacy Functions Figure 9: Evaluation Criteria for Travel IT/BPO Vendors Fri, 28 Jul 2006 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list Mark Schroeder, co-founder and chief executive officer of Home&Abroad, talks to PhoCusWright about personalization, Travel 2.0 and his company’s goal of matching people to places. He discusses Home&Abroad’s recommendation engine, recent industry partnerships and future plans. Key questions The Home&Abroad Web site is currently in beta. Could you provide an overview of the products and services you are currently offering and discuss what’s coming in the future? How does Home&Abroad go about providing visitors with customized travel recommendations? How personalized can an itinerary get using an online service? What factors do you consider when providing suggested destinations? What role will social networks play for Home&Abroad and, in particular, how will they intersect with efforts to personalize travel recommendations? Home&Abroad consolidates travel products with travel-related add-ons. Who are your partners and how are you set up to access their inventory? How does Home&Abroad fit into travel 2.0? What new tools might be on the horizon for Home&Abroad? What do you see as the enabling technologies of travel 2.0? How is Home&Abroad incorporating them? What are the differences between a travel 2.0 startup like your company and some of the better-established online players? What is the biggest challenge you think travel companies are encountering as they begin to incorporate travel 2.0 technologies? Table of contents Q&A Online personalization and travel 2.0 Executive Profile Mark Schroeder, Chief Executive Officer, Home&Abroad Company Profile Home&Abroad List of figures Figure 1: Home&Abroad Seeks to Consolidate Products and Services Wed, 26 Jul 2006 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list Outsourcing is a worldwide industry that is expected to experience substantial growth through the end of the decade. Its importance to IT strategy and planning is increasing as more competitors in the travel space outsource some elements of their operation, enabling increased focus on their primary competencies. In this article, PhoCusWright presents a sample case study of a hypothetical, growing travel company to illustrate when outsourcing makes sense and how the outsourcing process should be managed to achieve desired results. Key questions Does outsourcing make sense for your organization? What are the various types of outsourcing capabilities by country? Which countries are the major users of outsourcing? What are the steps in creating an outsourcing strategy? Which IT and related business functions are candidates for outsourcing? What are the major steps in the outsourcing process? What benefits and risks should be considered when selecting outsourcing partners? Table of contents Overview Does outsourcing make sense for your organization? Business motivation Motivations driving the decision to outsource Implementation approach Overview of the outsourcing process Key Success factors Management and oversight best practices Major challenges Common pitfalls Summary Outsourcing as a component of IT strategy References and sources of further information Additional reading about outsourcing Glossary Explanations of acronyms and technical terms List of figures Figure 1: Types of Outsourcing Capabilities by Country Figure 2: Countries Using Outsourcing Figure 3: Commonly Outsourced IT and Related Business Functions Figure 4: Annualized ROI for Proposed Travel-n-Tour Outsourcing Project Figure 5: Overview of the Outsourcing Process Figure 6: Comparison of Possible Outsourcer Benefits & Risks Figure 7: RFI Outline Figure 8: RFP Outline Fri, 30 Jun 2006 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list Marc Prioleau is the vice president of marketing for deCarta (formerly Telcontar). He discusses the latest trends in location-based services (LBS) for the Web and mobile devices and comments on how travel companies can implement LBS to enhance the consumer experience on the Web and access the emerging market for mobile LBS applications. Key questions Can you give an overview of deCarta, the types of markets you’re involved with, and how it’s related to the travel industry? Who are your direct competitors within the geo-spatial platform market? How do your published APIs allow a travel company that already has a booking engine in place to bring maps into the booking process? What type of advice would you give travel companies when implementing location-based services on their Web site? Do you see user plane architecture, where the location-based service is being fed directly by an application server – and bypassing the traditional wireless carrier architecture – a major trend? What does that mean for your company and for travel clients? To what extent is architecture a deciding factor in implementing location-based services? Where is the value for companies to go to the geo-spatial platform level with either the Internet or mobile applications? Table of contents Q&A Location-based services for the Web and mobile devices Executive Profile Marc Prioleau, Vice President, Marketing, deCarta Company Profile deCarta List of figures Figure 1: deCarta Partners and Clients Tue, 27 Jun 2006 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list The World Wide Web was established to display static pages of content. Since its inception, there have been continuing attempts to move from the page-based paradigm to truly interactive applications. This article traces the progress of technology and standards from the early days of simple HTML through Dynamic HTML, JavaScript, Java and ActiveX controls to today, with Ajax and Flash setting the standard for high-quality interactive user interfaces and rich internet applications (RIAs). PhoCusWright compares the approaches to application development and makes recommendations regarding the criteria travel companies should consider when navigating the various options. Key questions What have been the key steps in the evolution of the Internet? Which two major challenges have been overcome to enabled development of rich internet applications (RIAs) What are the primary technologies available to travel Web site developers? What are the target markets, pros and cons of each? What key characteristics should travel companies compare when evaluating RIA tools? What are the recommended criteria for selecting an RIA approach? Table of contents Introduction User experience emerges as key differentiator Background The evolution of the Web Technical analysis HTML Java Dynamic HTML ActiveX Flash Ajax Market insights Recommendations Vendor information Development tools References and sources of further information Additional reading about RIAs Glossary Explanations of acronyms and technical terms List of figures Figure 1: XMLHttp and XMLHttp Request Object Figure 2: Comparison of Alternatives Fri, 23 Jun 2006 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list AAA's TripTiks have long been an iconic staple of family roadtrips in North America. In fact, the organization has been creating maps since 1905. As a result, an examination of the evolution of AAA's mapping technology is useful both as a case study and as an exploration of the changes that have been taking place in online mapping. The upcoming relaunch of AAA's Internet TripTik signals yet another step in the evolution of the organization's mapping technology. This Showcase previews the new version of Internet TripTik, highlighting the major landmarks in the evolution of AAA's maps and the key features of Internet TripTik versus other online mapping offerings. The article summarizes the role of AAA's maps within the online travel landscape and looks at what's next for the organization's mapping products. Key questions What is the history of AAA and what role has mapping played in the organization's evolution? When was AAA's Internet TripTik launched and what have been the major steps in its technical evolution? What are the key features of the new release of Internet TripTik? Who are AAA's technology partners and what do they provide? What is AAA's data strategy and how is it important to the market positioning of its mapping services? What are AAA's future plans for online mapping development and what role will Travel 2.0 technologies play? Table of contents Introduction American Automobile Association Technology timeline Evolution of AAA's mapping offerings Technical analysis Internet TripTik: Key features Technology partners Market insights Market positioning Data strategy Future plans Upcoming projects Vendor information Selected technology partners Glossary Explanations of technical terms List of figures Figure 1: Current AAA Maps Public Driving Directions Figure 2: Early AAA Hand-Drawn Map Figure 3: Driving Directions in 1908 Automobile Blue Book Figure 4: New Jersey Tour in 1908 Automobile Blue Book Figure 5: Technical Evolution of Internet TripTik Figure 6: AAA TripTik Interface Preview Figure 7: AAA TripTik's Enhanced Cartography Figure 8: AAA TripTik Itinerary Box Displaying Points of Interest Categories Figure 9: AAA TripTik "Modify My Route" Tool Figure 10: AAA TripTik "Turn-by-Turn" Tool Figure 11: AAA's Technology Partners Figure 12: AAA TripTik Travel Advisory Figure 13: AAA TripTik Road Closure Info Figure 14: AAA TripTik Scenic Byway Info Figure 15: Internet TripTik Areas of Interest Drop-Down Menu Wed, 31 May 2006 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list Multimap.com founder and chairman Sean Phelan talks to PhoCusWright about how his company has evolved over the past 10 years and provides insight into the future of mapping in travel. He outlines the technology changes that are likely to have the biggest impact on mapping in the coming years, gives his take on "Maps 2.0" and looks forward to a future age of integrated, advanced location-based services. Key questions What were your original objectives in founding Multimap.com and how have they evolved over the past 10+ years? What technology changes do you believe will have the biggest impact on mapping in the coming years? In your view, what are the technical challenges of providing mapping services for travel on a global basis? What is Multimap's strategy for choosing technology partners? There has been a great deal of discussion about Web 2.0 and related changes in travel, dubbed Travel 2.0. What does Maps 2.0 look like, and when will it happen? Open APIs offered by companies like Google and Yahoo! have inspired a number of online mapping mashups and generated a great deal of interest in mapping of late. How will this trend impact the future of mapping, and does Multimap plan to release a free API? What is the potential for future development of mobile mapping applications and what do you anticipate the timeline will be for widespread adoption of GPS-enabled mobile devices and advanced location-based services? You have said before that "we may soon have to explain to our children what it meant to be lost." What technical changes will enable this level of pervasiveness, and how soon can we expect to stop losing our way? What futurist mapping applications do you foresee in the long term? Table of contents Q&A Objectives, technologies and the future of mapping Executive Profile Sean Phelan, Founder and Chairman, Multimap.com Company Profile Multimap.com List of figures Figure 1: Multimap.com Draggable Maps on Yell.com Figure 2: Multimap.com's "Where's My Nearest" Mobile Search via lastminute.com Mon, 22 May 2006 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list As wireless communication becomes ubiquitous, a new opportunity is emerging to deliver highly personalized services to mobile users. One of the most powerful ways to personalize mobile services is to provide applications that are based on location. Since the late 1990s, the travel industry has experimented with mobile applications with minimal success. Recent changes in the underlying infrastructure for mobile application delivery is enabling a new way to deploy location-based services(LBS), providing travel companies the ability to deploy mobile applications that can be targeted at the leisure and business traveler. By the very nature of travel, early adopters of mobile applications such as LBS are often frequent travelers. Despite this fact, LBS applications that specifically target travelers have been slow to emerge in the market. With rapid adoption of smart phone technology and the increasing availability of higher speed wireless networks, the ability for travel suppliers and intermediaries to communicate with their frequent customers while on the road has never been greater. The mobile phone has emerged as the primary device for traveler communication. This Spotlight examines how LBS are created and provides insight into how they will and should impact travel e-commerce. Key questions What is the current state of wireless application development? How will mobile location-based applications impact relationships with leisure and business travelers? How do networks and application environments differ among various geographic regions? What are the four Ps of successful LBS applications? What are the differences between control plane and user plane architectures? Why is user plane architecture preferred for the development of mobile travel applications? What carrier trend is making it possible for mobile application developers to reach consumers directly? How will Wi-Fi and WiMAX contribute to LBS? What applications should hoteliers, airlines and online travel agencies be focusing on? Table of contents Introduction The current state of wireless applications The relationship between wireless apps and the leisure and business traveler Region differences Product description Location-based services Technical analysis The LBS ecosystem Market insights The impact of LBS on travel e-commerce Segment-specific use of LBS Hoteliers Airlines Travel agencies Local service providers Vendor information Selected vendors offering LBS References and sources of further information Additional reading on LBS Glossary Explanations of acronyms and technical terms List of figures Figure 1: Variations Among Wireless Telecom Providers Figure 2: The Four Ps of Successful LBS Applications Figure 3: The LBS Value Chain Figure 4: Control Plane Architecture Figure 5: User Plane Architecture Thu, 11 May 2006 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list Social Networks and the Future World Wide Web Abstract The World Wide Web has changed the way businesses and people work and interact. These changes continue to evolve, with huge recent growth in interpersonal capabilities and usage (social networks). These changes are evolving and maturing from the basic Web (1.0) through an intermediate stage, Web 1.5, into what is described in the literature as Web 2.0 and eventually the Semantic Web. In this transition, the lines between social and commercial networks are beginning to blur. The challenge is to understand how the tremendous power of social networks can be leveraged in a business context and how social networks can be made financially viable. PhoCusWright discusses the technology and behavior changes that have happened, are happening and may be expected for both people and businesses as the Web matures, and recommends which technologies are important in the near and long term. Key questions How have social networks and commercial networks influenced the development of the World Wide Web? What is the path to the next level in the evolution of the WWW? Which tools, standards and practices will enable new social network models? Which tools standards and practices will enable new commerical network models? What is Web 2.0 and which technologies will be important in realizing its potential? What are the potential benefits of merging commercial and social networks and what steps should travel companies take to accomplish this? What is the Semantic Web and far removed is this theoritical future Web from the current WWW? Table of contents Introduction Two major paradigms Technical analysis: The foundation Social networks Commercial networks Technical analysis: The path to the next level (Web 1.5) Social networks Web 1.5: Social networks Commercial networks Web 1.5: Commercial networks Technical analysis: The next level (Web 2.0) Enabling technologies Technical analysis: The Semantic Web Enabling technologies Market insights The business opportunity Conclusion References and Sources of Further Information Additional reading on social networks and the future WWW Glossary Explanations of acronyms and technical terms List of figures Figure 1: The Broadcast Network Figure 2: The Peer Network Figure 3: Social Network Building Blocks Figure 4: Sampling of Top Commercial Brands Figure 5: The Foundation of Web 1.0 Figure 6: Taxonomy vs. Ontology Figure 7: Group Forming Networks Figure 8: The Next Level of Social Networks Figure 9: Sample OTA XML Document Figure 10: Tracking Mashups and Open APIs Figure 11: FareCompare/Google Mashup Screenshot Figure 12: Web 1.5 for Social and Commercial Networks Figure 13: Working Definition of Web 2.0 Figure 14: Eurekster Response to "Mothers Day Card" Figure 15: Google Adsense Illustration Figure 16: Web 2.0 Figure 17: Sample Triple Expressed Textually Figure 18: Sample Triple Expressed Graphically Figure 19: Multiple Triples Expressed Graphically Figure 20: Building Blocks and Enabling Tools, Practices and Standards for the Semantic Web Figure 21: Business Opportunities for New Tools, Standards, Trends and Practices Wed, 19 Apr 2006 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list The proliferation of travel Web sites and electronic distribution channels over the past decade has given rise to a whole new dynamic in travel selling, enabling consumers to search almost instantly across multiple travel suppliers to find the best products and prices. This has also led to an exponential rise in look-to-book – the ratio of search requests (cost to a travel company) to a single booking (revenue) – and escalating technology costs to support that explosive demand for processing power. This GDX Spotlight examines the industry trends driving that growth and looks at approaches in the area of hotel distribution - from caching and coding to hardware and architecture - that some travel entities are taking to address the issue. Key questions What industry trends are leading to the continually rising look-to-book ratio? How does metasearch impacting travel companies' infrastructures? What should companies consider when deciding whether or not to move "off the mainframe?" What is intelligent caching? How is supplier initiated "push" technology helping suppliers to keep availability information current? How are shopping to booking ratios expected to change in the future? Table of contents Introduction Search just ain't what it used to be Issue description & drivers From 4-to-1 to 400-to-1 Search, Search, Search Just what is a "look?" Metasearch Technical analysis Moving off the mainframe ...Or not Look no further Cache Intelligent caching From pull to push (the anti-cache) Summary No ceiling or silver bullet in sight Vendor Information Links to company Web sites References and sources of further information Additional reading Glossary Explanations of acronyms and technical terms List of figures Figure 1: Pegasus' Big Leap in Looks per Booking From Launch as THISCO to 2005 Figure 2: Push vs. Pull Fri, 31 Mar 2006 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list Mapping technology has moved from the domain of highly trained specialists and stand-alone desktops into a wide variety of mass market, end-user devices. This article provides an introduction to the products and services of mapping application providers. These application providers offer a diverse array of functions, on several platforms, for data manipulation, graphical user interface (GUI) development, software development and hardware support. Their offerings are designed to support the development of custom mapping applications and are available as in-house and outsourced solutions. This range of options enables both large and small businesses to incorporate sophisticated mapping capabilities into their Web sites and product offerings. This is good for consumers; however, it intensifies already fierce competitive pressures on players in the travel and tourism industry. PhoCusWright concludes this article with prognostications regarding future mapping applications and how they will continue to transform consumer experiences in the travel and tourism industry. Key questions What are the three types of mapping solution providers? How is the mapping application provider landscape changing? What should be considered when comparing free and fee-based APIs? What types of mapping solutions are offered by application service providers? What differentiates LBS data manipulation providers? What are some of the major development platforms for mapping applications? What hardware platforms will mapping application providers be focused on developing for in the future? What three qualities will define mapping applications of the future? Table of contents Introduction Content/data providers Channel providers Application providers Product description Application programming interfaces Application service providers (ASPs) LBA data manipulation Development platforms Hardware platforms Application provider summary Market insights A picture is worth a thousand words – and lots of attention! Future uses of mapping technology in travel and tourism Mapping applications of the future Vendor information Links to company Web sites References and sources of further information Additional reading about mapping application providers Glossary Explanations of acronyms and technical terms List of figures Figure 1: Mapping Solution Providers Figure 2: Potential Technology Impact Fri, 24 Mar 2006 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list The open source movement is not new but the degree of applicability to and adoption by the travel industry is not widely appreciated. Virtually every aspect of technology supporting travel distribution can benefit from utilizing open source. However, this is not without some risk. With the proper approachs to standards, licensing and support, and software vetting, the risks can be mitigated. In this article, PhoCusWright takes a look at an array of open source products relevant to travel distribution, including programming languages, Web servers, databases, applications and more. The article analyzes product applicability to the various modules of a standard travel application, with close attention to potential benefits and risks. Actionable recommendations are made regarding issues that should be considered prior to deployment and policies that can be enacted to ensure successful incorporation of open source products into the enterprise. Key questions What were the pivotal events in the development of open source? What open source tools are relevant to travel? How can these tools be utilized in standard travel modules? What are the risks and benefits of using open source technology? How can companies mitigate the risks of embracing open source? What is the potential for open source to provide substantial benefits to the travel technology industry? Table of contents Introduction Three pivotal events in open source development Product descriptions Programming languages/compilers Development environments Web servers Databases Desktop tools System tools Operating systems Applications Technical analysis Applicability of open source components Market insights The open source marketplace Open source risks Open source benefits Open source maturity model Risk mitigation Conclusion Vendor information Open source support companies Open source community sites References and sources of further information Additional reading about open source Glossary Explanations of acronyms and technical terms List of figures Figure 1: Guiding Principles of the Open Source Movement Figure 2: Standard Modules in Internet-Based Travel Applications Figure 3: Open Source Components and Their Applicability to Travel Modules Figure 4: Open Source Fare Search System Figure 5: Applying Mitigation Strategies to Open Source Risks Thu, 23 Feb 2006 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list With the first year of travel technology coverage on GDX kicking off, PhoCusWright contacted a few of the industry’s biggest thinkers to learn what they predict will be the important travel technology trends of 2006. The buzz surrounding wireless broadband, mapping and social networking is unmistakable – and for good reason. Below, seven travel technology leaders from different sectors within the industry reveal what they expect from these technologies and highlight others that will become increasingly important, such as AJAX, java accelerators, services-oriented architecture and server virtualization. They provide emerging technology insights, tipping point predictions and expert speculation on which technologies will provide novel solutions to persistent industry challenges. Key questions What will be the important technology trends of 2006? Which technologies will reach the “tipping point” in the coming year? Why will 2006 be an important year for server virtualization, edge computing and services-oriented architecture (SOA)? How will social networking impact travel? What do travel companies need to do to realize the potential of technologies like RSS and wireless broadband? Table of contents Introduction Market insights Roger Liew, CTO, G2 SwitchWorks Bob Offutt, principle, Travel Technology Consulting Sean Phelan, founder & chairman, Multimap.com Sue Powers, CIO and senior vice president, Product Solutions, Worldspan LP Ron Rose, CIO, Priceline Steve Smith, CIO, Travel Industry Services Americas, Cendant Corp. John A. Turato, chairman, Open Travel Alliance and vice president, technology, Cendant Car Rental Group Fri, 03 Feb 2006 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list RSS is an XML-based format for syndicating written, audio or video content that grew out of the Weblogging community as a way to alert readers when new content was added to Weblogs. As Web and email users become increasingly bombarded with an overflow of content, RSS is emerging as a popular way to publish and receive targeted data and information. Consumer RSS adoption has been increasing steadily and is expected to accelerate over the next two years, which has led major news organizations and a handful of Web travel sites to begin producing RSS feeds. This article examines the evolution of RSS, tracing the history that led to the current competing specifications with an eye to future development of B2B, B2C and B2E applications within the travel industry. PhoCusWright surveys current RSS use within the industry and assesses the potential for more advanced travel-specific enterprise applications. Key questions • What elements of RSS history should developers be aware of in adapting RSS for travel applications? • What are the differences between competing RSS specifications and why should I care? • How are travel companies using RSS now? • What is the potential for future travel-specific applications? • What are the prospects for the development of clear standards within the travel industry? Table of contents Introduction The buzz surrounding RSS is building Product description RSS' earliest roots Technical analysis Inside competing specifications Market insights Travel industry applications Vendor information Web sites for RSS vendors References and sources of further information RSS specifications Glossary Explanation of acronyms and technical terms List of figures Figure 1: Layers of the Semantic Web Figure 2: FareCompare's FareChaser Custom Faring Engine Mon, 09 Jan 2006 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list Given the complexities of the travel distribution marketplace, discussions of the GDS new entrants (GNEs) generally focus on how they match up to the global distribution systems (GDSs), and for good reason. But as suppliers and agencies begin to consider GDS alternatives, the GNEs' individual technology offerings will be key factors in determining which one is able to build content - and take the lead role in capturing GDS market share. This article compares the technology offerings of ITA Software and G2 SwitchWorks, with particular emphasis on features offered to travel sellers. PhoCusWright compares their distribution strategies and assesses the content, agency and supplier offerings of each, with an in-depth look at ITA Software's agent desktop. Key questions • What air, hotel, car and tour content is offered by each GNE? • What are the desktop integration options? • What tools are available for settlement and agency reporting? • What is the current stage of development for each GNE? • How has ITA Software adapted its agent desktop to suit the work preferences of travel agents? Table of contents Technology overview Two leading GNE competitors Product descriptions The '60s meets the '90s in ITA Software's 1U Agent Desktop G2 SwitchWorks reaches out to agents Company snapshots ITA Software G2 SwitchWorks List of figures Table 1: ITA Software vs. G2 SwitchWorks Mon, 09 Jan 2006 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list Travel distribution's GDS new entrants (GNEs) have caused quite a stir in 2005, promising to grant some very big wishes: for starters, a big reduction in supplier GDS fees and more flexible and functional technology for distributors and agencies. This GDX Spotlight examines the GNE proposition, the technology issues at play, the functional capabilities, the future possibilities, and - most importantly - the implications for suppliers, retailers and technology providers. Do they truly possess a high-tech elixir for new distribution economics or is this just another magic marketing trick? Will the GNEs really pull a rabbit out of a hat, or vanish in a puff of smoke? This article provides an in-depth look at the technology behind the leading alternative distribution companies, comparing their distribution strategies and offerings to assess how they measure up to the well-established - but mainframe-bound - GDSs. We examine GDS infrastructure and evaluate how it compares to the hardware, software, database standards and processing models of the GNEs. Although their content and distribution capabilities are currently limited, the GNEs are continuing to expand their offerings, and their future development focus and industry propects are outlined in this article. Key questions • Who are the major GNEs are what are they trying to accomplish? • What are the two main areas in which the GNEs will need to compete with the GDSs? • How do the distribution models of the GNEs differ? • What are the details of GDS legacy architecture? • What types of hardware and software are the GNEs using? • How does ITA Software's processing model differ from that of a mainframe CPU? • How are GNE systems being integrated with supplier and travel agent systems? • What development objectives will the GNEs focus on in the next two years? Table of contents Introduction What are they? Who are they? Why are they? Product description GDS snapshot GNE models: Not just another GDS Technical analysis Hardware Software Distribution connectivity Glossary Explanation of acronyms and technical terms List of figures Figure 1: The GDS Model Figure 2: G2 Switchworks and Farelogix: Not Just Another GDS Figure 3: ITA: An Alternative, Low-Cost GDS Figure 4: GNEs vs. GDSs Figure 5: GNE Current Phase Mon, 09 Jan 2006 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list PhoCusWright http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list Geocoding and Geographic Information System (GIS) data and software lie at the heart of Location-Based Services (LBS) and are essential components of next-generation u-commerce in the travel and tourism industry. Geocoding data and software are available from hundreds of free and commercial providers – but with significant differences in quality, functionality and sophistication. Geocoding is used to track and analyze location and movement. It is a natural outgrowth of our mobile, wireless society's insatiable demand for instant access to information and enabling services. Everywhere you go, chances are good that you will encounter tracking technology: on your computer, on ski lifts, in stores, on highways, on public transportation; the list is practically endless. Federal, state and local government agencies and organizations, consumers, corporations and others are using tracking technology to help make cost-effective, timely and informed decisions. Applications where geocoding are being used include: security, facilities planning, asset management, transportation, operational efficiency, risk assessment, marketing, and Customer Relationship Management (CRM). This article describes the essential elements of geocoding and GIS technology, and provides examples of usage (current and future) within the travel, tourism and hospitality industry to implement next generation u-commerce programs and services. Key questions • What are the applications for geographic information systems (GISs) and location based services (LBSs) in the travel industry? • What is the role of geocoding in the evolution of u-commerce? • What investments will be required to realize the benefits of u-commerce? • What are the major elements of a GIS? • What are the differences between the two major formats used to represent layers of data in a GIS database? • What tasks are required in order to set up and maintain a GIS? • What criteria should be considered when selecting and implementing a GIS? • What types of data accuracy should I evaluate? • Where can I find geocoding data and information on GIS vendors? Table of contents Introduction Motivation for geocoding/GIS systems Product description Overview of geocoding/GIS components Technical analysis GIS evaluation criteria Vendor information Sources for geocoding/GIS data, software and systems Free sources of geocoding data Commercial sources of geocoding data Open source suppliers of GIS software Commercial suppliers of GIS software References and sources of further information Additional reading about u-commerce Glossary Explanation of acronyms and technical terms List of figures Figure 1: Expanding Universe of Man-Machine Interaction Figure 2: Short list of GIS/LBS Applications for Travel and Tourism Figure 3: Evolution of U-Commerce Figure 4: U-Commerce Marketing Paradigms Figure 5: GIS Data and System Components Figure 6: GIS Data Model Figure 7: Example of Conjoined Records with Spatial and Attribute Data Figure 8: Mapping Geocodes by Attribute Figure 9: Raster Versus Vector Geospatial Data Figure 10: Summary of GIS Evaluation Criteria Mon, 09 Jan 2006 00:00:00 +0000 http://www.phocuswright.com/research_subscriptions_technology_edition_publication_list PhoCusWright