Handheld devices running photo marketing software allow your staff to capture branded photos, GIFs, and videos of consumers and generate photo sharing for your brand.

A roaming photography system creates branded stories anywhere in a venue that are then delivered to the consumer for immediate sharing.

The Picture Marketing platform allows you to easily create both photo booth and roaming photography campaigns, and then deploy these campaigns to any number of devices and photographers.

Here are 5 ways to use roaming photography solutions:

Capture Branded Images with iPads

Add our accessory pack and load up an iPad with Fotozap software to capture all types of branded images…from photos to green screen animations.

Our platform lets you:

• customize all aspects of the branding and marketing elements,
• deploy the right content to each of your staff, and then
• track the results from each staff member.

 

Instantly Share the Captured Images

Collect emails, mobile phone numbers, or complete surveys, right on the tablet to instantly deliver the branded images to the consumer for sharing.

You can also scan the consumer’s Photo Access Card to allow the consumer to collect various images over time and enable on-demand printing and sharing. The photographer can also tap the screen to instantly print a branded photo.

Capture Pro-Quality Photos and GIFs

The Fotozap DSLR kit combines a DSLR camera with a tablet so the photographer can shoot a high-quality photo or GIF of the consumer and instantly deliver it as a branded story to the consumer.

 

Combine Roaming Capture With Our Photo Booths

All of our capture and delivery solutions can be combined in interesting ways to create unique activations for your brand.

Set up a photo booth in your venue or event, and then also capture roaming images. The consumer then receives a private gallery with all of their images:

• red carpet photos,
• crazy fun GIFs, and their
• video testimonial

 

Distribute a Branded Photo App to Your Staff

From auto dealers to retailers, staff can use branded versions of our apps to capture images of consumers on iOS and Android devices.

Let us configure our platform to create a unique workflow that accomplishes your goals.

 

Let Us Show You How Our Platform Can Amplify Your Onsite Marketing

Request a Free Demo

The post 5 Ways to Increase Branded Photo Sharing With a Roaming Photography System appeared first on Picture Marketing.

I recently spent a day in the Ace Hotel lobby, on 29th Street in New York City, a popular public workspace, and witnessed the installed photo booth being used consistently throughout the day. As the guests enjoyed the photo capture experience, the sponsor was effortlessly collecting valuable consumer data…and benefiting from lots of social sharing (the smartly branded kind).

Installing a photo booth for a longer-term promotion requires special considerations that are very different than running a photo booth at a single event. This is even more true when photo booths are deployed at large scale.

Planning a Photo Booth Promotion

Photo booths are surprisingly effective way to move the marketing needle, but there are a lot of things to consider. To nail down the promotion we have found it useful to ask yourself these 5 questions:

1) Customization of the Digital Experience
What experience do we want to create for the consumer, from photo capture to sharing?

The level of customization should map to your goals in these four key areas:

• Photo Booth Screen Experience and Physical Branding,
• Data Collection,
• Online Display and Calls-to-Action, and
• Social Media Sharing

 

2) Distribution of the Software and Creative
How do we want to deploy and refresh this promotion to our different locations?

For example, one deployment option is to push out a custom capture app to a company’s existing iPads through their Mobile Device Management (MDM) system. Updates to the photo booth experience can be pushed out on a schedule to match in-store promotions or sponsored events.

 

3) Customization of the Photo Booth Housing
What form factor is a good match for our locations, and what branding do we want to apply to the booths?

Photo booths (and hand-held mobile devices) can be branded with Point of Sale displays that are easily swapped in during the life of the promotion. For example, a metal tower photo booth can be vinyl wrapped or dressed up with custom-shaped marketing panel.

 

4) Distribution of the Photo Booths
What is the best way to deploy the photo booths to our locations and train our staff?

Shipping, assembling and running large numbers of photo booth for extended promotion presents some challenges. For example, a promotion might require white glove delivery and install of photo booths in hundreds of retail locations. This is only possible if the hardware and software is designed for this type of deployment; photo booths based on a Windows platform, for example, are not a good match for long term installs.

 

5) Reporting
What are the Key Performance Indicators (KPIs) that we want to track on each photo booth across our network?

In addition to seeing overall stats, and the real-time health of all photo booths, it is also crucial to be able to view at a glance which photo booths are over-performing on KPIs, so that best practices can be identified and spread.

A Photo Booth Platform Designed for Deployments

The Picture Marketing Platform is our end-to-end solution for enterprise photo booth deployments. The platform allows us to create marketing activations where every element is controlled throughout the entire promotion.

From the hardware and onsite branding, to the data collection, to the online creative and user experience, to logistics and reporting, to integration with contests and large screen displays…our technology and services are optimized to the needs of brand marketers for one location or multi-thousand location rollouts.

Talk to Our Photo Activation Experts

Let's Chat

The post How to Plan Large-Scale Photo Booth Deployments appeared first on Picture Marketing.

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The Problem:

You can see the text on the overlay is mostly cropped out and anyone not clicking the link misses some crucial information and branding.

Fortunately we’ve developed a solution for this issue!

Our Fotozap and Fotozap Booth apps now both support custom aspect ratios.   To get the perfect Facebook News Feed image preview, we simply set the capture size to 1.91:1.   Here’s an example of the resulting News Feed post:

Nothing is lost, the entire photo and overlay is shown in the News Feed Preview.

Above is the app capturing a 1.91:1 photo on an iPad.   You’ll know exactly what’s going to show up on Facebook at the time the photo is taken.  Note this new feature is not limited to the 1.91:1 ratio and can be any ratio you like.  Get creative and bring us your ideas!

We’ve also incorporated many other features into our apps that give you full control over your branding.   Examples include GIF, photo or video mode, setting photo capture at low or high resolution (for slow or fast internet speeds), disabling various sharing options, locking to landscape or portrait images, etc, etc, etc.   If you’re not already a fan, try us out today!

The post Optimize images for Facebook News Feed previews appeared first on Picture Marketing.

Join Tim Hoyt, President of Picture Marketing, for a tour of the latest trends and technologies for using event photos and videos to drive onsite engagement, lead generation, and social marketing. He will cover Matrix-style 3D photos, Hollywood style CGI photo opps, mobile photo systems built around DSLRs, high impact photo booths, and much more. Learn how sophisticated brand marketers are using photo activation to make consumers part of the brand’s story. Co-hosted by Pathable’s Jordan Schwartz.

Wednesday, March 23rd at 2PM EDT, 11AM PST

The post The Latest Photo Activation Trends – Free Webinar appeared first on Picture Marketing.

Our modern marketing columnist discusses both the smart and not-so-smart marketing techniques gleaned from the CES show floor.

Read the full article at: www.pcmag.com

“Smart Event Marketing (takes) more than just a booth…”  

We think so too. But maybe not a lot more. Adding Photo Activation to your event booth is one of the best ways to engage a crowd. Read on for some more great ideas from CES.  Stand out from the ‘sea of nothing’ at your next event with Picture Marketing.

The post Smart Event Marketing: More Than Just a Booth at CES appeared first on Picture Marketing.

Pet owners also received their 15 seconds of social media fame. In a second tent, a Petco video booth captured interviews of pet owners talking about their ‘adoption story’.

Social sharing is a core activity at every event, but sponsor integration can be a real challenge. At both Petco activations, visitors typed in their email address or SMS number and instantly received a branded version of their photo or video to share on Facebook, Twitter, Instagram, etc. Seconds after the photo was taken, you could see the participants on their cell phones, laughing, and sharing the fun with the click of a button.

Hang ten with us!

Picture Marketing builds custom photo capture software that amplifies brand marketing. Whether you need a custom iPad photo sharing app, pro photographers for your event activation, or any style of photo booth, we can deliver you the perfect photo activation solution for your experiential marketing.

The post Surfing Dogs and Photo Activation at Petco Unleashed appeared first on Picture Marketing.

But at times, only a custom photo app will accomplish a brand’s marketing goals.

Request pricing for a custom app for your organization -or- read below for 5 scenarios where a purpose-built photo capture app makes good sense:

1) National or Worldwide Distribution

When hundreds (or thousands) of staff members or volunteers will be capturing branded photos, it’s mission critical that onboarding and user functions are simple and straightforward.

Example: Retailer with 1000’s of stores

In one recent build, we enabled each retail outlet to simply enter their store number to unlock the custom built app. Unwanted options were eliminated, and the user interface was designed so that training was unnecessary. In scaled deployments, complexity spells disaster. Simplicity is king, and a custom app paves the way to success.

Apps designed for large scale roll-outs. Request a quote

2) Guide End-User Experiences

If your brand has specific ideas about what you want a consumer to do before, during, or after their photo view, a custom app brings a much higher probability that the desired actions will be taken.

Example: Political effort with hundreds of volunteers

A political recruiter wanted the ‘Make a Donation’ button to be the prominent icon along with every photo viewed. We embedded a required survey where requested and placed the ‘call to action button’ so that it was sure to get attention.

Orchestrated photo sharing to build grass roots support

3) Reflect Major Advertising Themes

When millions are spent on major ad efforts, brands often customize experiential efforts to reflect those themes and support their existing content. We supplement those efforts with a variety of elements, like one-of-a-kind Augmented Reality video capture, video on video greenscreen, instant win contests, photo mosaics, Animated GIFs, automated photo filters, and more.

Example: Filters automated to reflect brand messaging

Coke wanted every photo to highlight their favorite color…red. We built the filters directly into the viewing experience so that every color except red showed in black and white.

Unique creative treatments using custom filters to transform the photo.

4) Lock in Specific Social Sharing Channels

Direct-to-Facebook sharing. Instagram focus. Twitter first. With dozens of social marketing channels to select from, your brand or agency may have specific goals that map to a specific sharing flow. A custom app allows you to lock down options, alter the user interface, and ensure that every participant is guided down the desired path.

Example: Upload Direct-to-Facebook at time of capture

A major retail chain wanted four sharing choices, including direct shares to Facebook and Twitter, right as the photo was taken. We created a simple interface with all other alternatives removed. For major events, we can pre-register Facebook authorization so that every photo is immediately loaded to the guest’s feed, without further permissions.

Apps with custom-built sharing flows. Request pricing

5) Complex Data Collection Requirements

If your brand has particular data collection and reporting demands, a custom app can accommodate those needs. Data can be funneled directly into your CRM. Surveys can be changed dynamically, in real-time, by region, by campaign or even by individual user.

Example: Isolate all data to Client servers

A major US bank required that all data be posted to their servers, with no identifiable data stored elsewhere, in any form. We created the solution and ensured that it was seamless in the eyes of the consumer.

“Our client came to us with a daunting request.”

“Our client came to us with a daunting request. They wanted to release a photo sharing app that would be simple to use in their national retail outlets; over 3,000 locations. Picture Marketing was able to rapidly build out a working model. A whole round of client change requests later, a couple of weeks of working around the clock (24/7) and we were ready to go live. Picture Marketing acted like a partner…not just a vendor. They helped solve problems and everyone on their team was there to make it happen.”
Michelle Excell – MRY

We Live and Breath Photo Capture Apps

Brands come to us with their branded photo sharing requirements. Usually, our white label photo capture apps are all they need. But when necessary, we convert their requirements to a proposal and a fully interactive design spec.

Are we the right team for this job? Yes! With hundreds of custom photo sharing apps successfully installed over the past decade and millions of photos and videos processed, Picture Marketing is the leader in providing unique photo sharing functionality, in a completely branded package. Contact us today for a personalized proposal and quote.

The post Event Photo Sharing: 5 reasons to consider a custom-built app appeared first on Picture Marketing.

Combined companies plan to dominate highly fragmented market

FOR IMMEDIATE RELEASE, September 3, 2015, Novato, California — Picture Marketing, Inc., a technology provider of image-centric event marketing solutions, has finalized an agreement to acquire one of the leading green-screen and print-on-site providers in the nation, Photos In A Minute (PIAM).

“We’ve been ‘frenemies’ with Photos In A Minute for over a decade,” exclaimed Ron Tonini, CEO of Picture Marketing. Tonini continued, “Scott Proposki, the founder of PIAM, is a creative innovator that has been at the cutting edge of a number of efforts. He was an early adopter of drone technology, starting CamerasInTheSky.com well ahead of the commercially available drone market. Scott was one of the first to create a commercially viable camera array system to catch ‘bullet-time’ photos of event attendees. He has blazed paths in a number of verticals, including sports arenas and venues, Santa photos, green screen technologies and more. As a worldwide spokesperson for major camera and print manufacturers, we often looked to Scott to help with technical solutions.”

The combined companies plan to take advantage of the opportunity landscape in the growing ‘in-image advertising’ niche. Picture Marketing has long specialized in creating custom photo and video capture solutions for Fortune 2,000 firms, and has completed several projects that position it as the premier provider in the space. “Our SaaS (Software as a Service) solution is built for the SMB, entrepreneur and do-it-yourself market. We have top programmers who can deliver any type of custom solution for large scale operators. What we were missing was a scalable mid-market solution for the types of customers who want turn-key services in the greenscreen and print-on-site areas. Photos In A Minute is an industry leader in that area, so a conversation to combine the companies came very naturally to both parties,” Tonini explained.

Proposki offered that other deals were in the making. “You’ll see other announcements coming soon, as we roll-up other partners, either as acquisitions, or marketing partnerships that combine our capabilities. Picture Marketing is the premier company in the digital realm, and Photos In A Minute boasts a nationwide ‘feet on the street’ capability. I’m really excited about the upcoming projects that the combined companies can undertake, leveraging the strengths of each.

Headquartered in Novato, California, privately held Picture Marketing, Inc. has been on the forefront of image-centric Internet marketing since 2002. Their “photo sharing for brands” technology platform has been successfully used by more than half of the world’s 100 biggest advertisers, helping to grow a multi-million dollar business. Their core business activity has been built upon moving event attendees to online, branded social engagement.

Past and current clients read like a Who’s Who of the world’s top marketing firms. Major automotive firms like Honda and Ford, well know beverage brands like Corona and Pepsi, CPG brands like Degree Deodorant and Hamburger Helper are just a few of the hundreds of brand names that have used the Fotozap mobile marketing platform to promote their marketing messages through social channels.

ABOUT PICTURE MARKETING, INC.
Picture Marketing, Inc. provides image-centric experiential marketing solutions with its patented technology. Brands and marketing agencies use Picture Marketing’s full line of products and services to create on-brand photo experiences that engage consumers and build online communities. Picture Marketing offers its clients enhanced ROI on their social media initiatives with fully customized solutions to capture and display photos and videos, both onsite and online.
For more information, please visit picturemarketing.com or contact Gary Douglas at (310) 592-3049 or gary@douglasstrategic.com to schedule an interview.

The post Picture Marketing Acquires Photos In A Minute (Press Release) appeared first on Picture Marketing.

One theme of the ABC Upfront presentation–where they present their fall schedule to advertisers–was the importance of “buzz” and “social.” So it made sense to engage the VIPs in attendance with photo opportunities featuring the stars of 7 key shows.
 
The challenge was that the pre-show experience is only about 45 minutes long, which means that each photo opportunity had to happen quickly, and be branded with graphics from one of the shows and the #HowToABC hashtag.

The Solution: Custom Photo Booths

Picture Marketing quickly solved the problem by delivering 7 of our Marketing Panel Photo Kiosks. Each custom-skinned kiosk was placed in front of a backdrop. We sped things along by using individually-coded Photo Access Cards, enabling photos to be taken at about 6 times the speed, versus recording email addresses or SMS numbers.

Click for info about custom photo booths

The Event Experience

When the doors opened, hundreds of VIPs filed through and queued up to have their photos taken with the stars. The cards became their ‘ticket’ to privately receive their photos, which were uploaded in real-time and immediately made available for social sharing.

The photos were displayed on a custom website that was designed to the exact specifications of the client. High profile, high volume, and high success! The fans were thrilled, the lines moved quickly, and the client was extremely happy with our complete turn-key delivery.

What is Your Event Marketing Challenge?

Let us provide a personalized recommendation of how to solve your unique event marketing challenges. From a custom photo sharing app for your team, to camera arrays, to turnkey activations like the one described here, we have done and seen it all.

Click for a free personalized recommendation about how event marketing technologies can be added to your event.

The post ABC’s Event Marketing Challenge appeared first on Picture Marketing.