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	<title>Piehead Blog</title>
	<link>http://www.piehead.com/blog</link>
	<description>A Digital Engagement Blog</description>
	<lastBuildDate>Fri, 12 Apr 2013 20:32:07 +0000</lastBuildDate>
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		<title>The Financial Side of a Digital Engagement Agency</title>
		<description><![CDATA[Bob is the Controller at Piehead Those who come to work every day in a digital engagement agency environment are often drawn to the variety of the work: a wide range of customers, projects, and issues, all of which come and go with great regularity.  Add to that a plethora of tools, techniques, and technologies that [...]]]></description>
		<link>http://www.piehead.com/blog/2013/04/the-financial-side-of-a-digital-engagement-agency</link>
			</item>
	<item>
		<title>Is Project Management an Accidental Profession?</title>
		<description><![CDATA[Kristen Ducharme is the Team Lead of Project Management, at Piehead. In preparation for writing this blog, I did some research and an article came across my attention: 5 Attributes of a Great Project Manager. After reading the article, I determined that nearly every successful Project Manager I have met throughout my career possesses almost [...]]]></description>
		<link>http://www.piehead.com/blog/2013/02/is-project-management-an-accidental-profession</link>
			</item>
	<item>
		<title>The Importance of Brand Stories</title>
		<description><![CDATA[Marissa Dupont is a Client Engagement Team Member at Piehead. All successful brands have a story to tell. From the logo, to the website, to your business cards, each piece of marketing needs to contribute to that story. The stronger the story, the better the customer connects to it, and the more likely they are [...]]]></description>
		<link>http://www.piehead.com/blog/2013/01/the-importance-of-brand-stories</link>
			</item>
	<item>
		<title>Co-branding Christmas</title>
		<description><![CDATA[Co-branding, the art of two brands joining forces to sell products, often makes for some odd pairings, which certainly get a lot of attention. The holiday season is prime time for mixing your brand with the most highly marketed brand of them all: Christmas.]]></description>
		<link>http://www.piehead.com/blog/2012/12/co-branding-christmas</link>
			</item>
	<item>
		<title>3 Tips for Utilizing Loyalty Programs to Increase Profits</title>
		<description><![CDATA[Loyalty programs can increase revenue and exposure for your business. They can also represent a stream of negative cash flow when used improperly. Learn how to optimize your loyalty program to make the most of your time and expense.]]></description>
		<link>http://www.piehead.com/blog/2012/12/3-tips-for-utilizing-loyalty-programs-to-increase-profits</link>
			</item>
	<item>
		<title>A look at LinkedIn’s new company pages</title>
		<description><![CDATA[LinkedIn announced some design changes to their company pages this week and I wanted to take a couple minutes to point out those changes so you can be prepared to update.]]></description>
		<link>http://www.piehead.com/blog/2012/09/a-look-at-linkedins-new-company-pages</link>
			</item>
	<item>
		<title>Piehead and Warner Bros. Consumer Products launch The Treasures of Middle-earth Design Contest</title>
		<description><![CDATA[Rumors have been flying around the much-anticipated release of The Hobbit: An Unexpected Journey. Now recently announced as an exciting trilogy, the three highly anticipated films will have fans sitting at the edge of their seats just like they did with The Lord of the Rings trilogy. Adding to the anticipation, Warner Bros. Consumer Products and Piehead have just announced The Treasures of Middle-earth Design Contest.]]></description>
		<link>http://www.piehead.com/blog/2012/09/piehead-and-warner-bros-launch-the-hobbit-design-contest</link>
			</item>
	<item>
		<title>Four Facebook app ideas to generate brand awareness</title>
		<description><![CDATA[A good Facebook app can help a brand generate a significant amount of awareness. Now, there's a lot that goes into coming up with a good app idea, including audience research, analysis and testing. However, there are several that seem to be timeless and drive decent results continuously.]]></description>
		<link>http://www.piehead.com/blog/2012/08/four-facebook-app-ideas-to-generate-brand-awareness</link>
			</item>
	<item>
		<title>Welcome to Social Media Poaching 101</title>
		<description><![CDATA[You want to know why it's so important to communicate with customers on social media channels like Facebook and Twitter? Well, if you don't, your competitors will.]]></description>
		<link>http://www.piehead.com/blog/2012/08/welcome-to-social-media-poaching-101</link>
			</item>
	<item>
		<title>NASA utilizes Twitter for new Mars Rover</title>
		<description><![CDATA[Here's a fun and creative way to use Twitter. NASA has given its new Mars Rover its very own Twitter handle, which currently has more than half a million followers. The fun part is that the Rover is tweeting just in the first person, though obviously a machine.]]></description>
		<link>http://www.piehead.com/blog/2012/08/nasa-utilizes-twitter-for-new-mars-rover</link>
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