Pluot Agency

Five Ways Social Media Can Drive Growth

Serge Gurin — Wed, 24 Jul 2024 18:49:06 +0000

Social media is a critical park of the marketing mix today but it’s not simply putting a channel out there. It takes deep consumer insights, market knowledge, and strategic planning to map out a program that can positively affect the bottom line.

Source: Pluot Agency

Creating a Barbie Movement

Pluot Agency — Mon, 31 Jul 2023 23:31:44 +0000

You couldn’t go anywhere without hearing about Barbenheimer. Two seemingly opposite films on the surface that were launching at the same time, both of which explore the zeitgeist of their respective eras. What can marketers learn from the success of the Barbie film?

Source: Pluot Agency

Making Your Marketing Message Sing Together

Serge Gurin — Mon, 17 Jul 2023 21:57:15 +0000

One thing that holds true is that messaging that’s disjointed doesn’t work. There’s more than little clutter in the digital space, and the only way to get someone to pay attention and land a message is to repeat it in and tailor it to each channel.

Source: Pluot Agency

Marketing Ethics

Serge Gurin — Tue, 30 May 2023 12:00:03 +0000

Marketing practices and journalist ethics are the perfect match. Why the industry needs to be a champion for transparency and truth.

Source: Pluot Agency

Can We Communicate Depth without Words?

Pluot Agency — Fri, 21 Apr 2023 02:40:11 +0000

Memes, Reels, video shorts, sound bites: they're everywhere. But are they diluting our meaning or another way to get the message out there?

Source: Pluot Agency

How Makeup Is Empowering, Subjugating, and Exclusionary All at Once

Pluot Agency — Thu, 30 Mar 2023 20:10:36 +0000

As society heads further down the path into a need for constant newness, makeup products are one of the ways to fulfill this. Every season, there’s a swarm of new palettes with whimsical names that tempt us.

Source: Pluot Agency

Ageism in Beauty

Pluot Agency — Tue, 17 Jan 2023 00:01:13 +0000

We all hear about the dangerous consequences of a youth-obsessed culture, but talk isn't enough. Someone has to take a stand for real change. Why not the group that already has a captive audience - the beauty industry

Source: Pluot Agency

Ms. Marvel Is What True Representation Means

Serge Gurin — Wed, 13 Jul 2022 01:00:38 +0000

Marvel's live action take on Ms. Marvel is proving to be just as groundbreaking as its comic counterpart. The new superhero show's greatest power is the power of its narrative on culture, religion, family.

Source: Pluot Agency

Freedom & Ethics in the Metaverse

Pluot Agency — Wed, 29 Jun 2022 02:00:48 +0000

The neutrality of the Metaverse and the offer to craft an entirely new appearance (if desired) has been faced with an astounding mix of positivity and backlash. Is this new no-rules era a cause for concern and how will it influence how brands and individuals act in the space?

Source: Pluot Agency

Beauty is… taking care of you

Pluot Agency — Fri, 17 Dec 2021 01:39:49 +0000

As we continue to navigate through a pandemic, brands taking an increasingly supportive and compassionate role resonate deeply with today's consumers, while also building brand trust on a deeper level. Beauty, skincare, and wellness consumers demand a brand that understands their facets and develops products wholly suited to them.

Source: Pluot Agency