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<title>Pinstripe</title>
<link>http://www.spoiltchild.com/pinstripe/</link>
<description>Great things in small packages</description>
<pubDate>Tue, 12 Aug 2008 12:58:26 GMT</pubDate>
<atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" href="http://feeds.feedburner.com/pinstripe" type="application/rss+xml" /><item><title>Pix.ie - Never forget a photo</title>
<description>
<![CDATA[<p>While our <a href="http://www.toddle.com/">E-mail Marketing product Toddle</a> is being reviewed and rated today as part of the <a href="http://www.mulley.net/2008/08/12/toddle-a-great-addition-to-your-email-marketing-tuesday-push-august-12th-2008/">Tuesday Push</a> it gives us a chance to catch up on the last one&#8230;</p>

	<p>As part of the <a href="http://www.mulley.net/2008/07/01/the-tuesday-push-getting-word-out-in-a-co-ordinated-way/">Tuesday Push initiated by Damien</a>, I am delighted to introduce <a href="http://pix.ie/">Pix.ie</a>. It is a fantastic service where you can <a href="http://pix.ie/">upload, share and save your photos</a>. It is such a great way to have all your photos in one place. By inviting family and friends, all occasions are safely stored and tagged forever. If like me you never remember to fix the date setting after you recharge the batteries on your camera this function is a godsend. The overall design of the site is friendly and welcoming and really inviting. At this rate everyone I know will have signed up the end of the week! Lovely site, great usability, well done Pix.ie. Flickr had better watch out this stylish brat is fast on its heels!</p>

	<p>Posted by Mary Carty</p>]]>
</description>
<link>http://feeds.feedburner.com/~r/pinstripe/~3/362902405/pixie-never-forget-a-photo</link>
<pubDate>Tue, 12 Aug 2008 12:52:10 GMT</pubDate>
<dc:creator>Mary Carty</dc:creator>
<guid isPermaLink="false">tag:www.spoiltchild.com,2008-08-12:6b631a69a548833f1e5890abeed89ebf/2bbfe99b5d12c0dce8213064e59b67b7</guid>
<feedburner:origLink>http://www.spoiltchild.com/pinstripe/article/pixie-never-forget-a-photo</feedburner:origLink></item>
<item><title>Losing money time and again [1]</title>
<description>
<![CDATA[<p>Continuing on the Tuesday push initiative.<br />
<a href="http://1timetracking.com/"><img src="http://1timetracking.com/images/1time-logo.gif" border=0 style="float: right;" /></a>Managing designers is like herding cats, you can lead them&#8230; ooh! that’s shiny&#8230; sorry where was I?<br />
As designers we tend to underestimate the amount of time it takes to do something. I believe it is because we love what we do and as the saying goes time flies when you are having fun. I am sure if we were filling forms for a living we would be counting the minutes. </p>

	<p>On a personal level that is fine. But professionally it will not do. It effects how long you think a job will take. Which has a knock on effect to delivery times and client relations. Cash flow gets hurt as well as what you are invoicing for at the end of the month. Your first instinct is that you must work harder to deliver on time and bring in more money. What you should be doing is working smarter.</p>

	<p>This year Spoiltchild has been on a mission to focus and become better and more efficient at what we do. For the last six months we have been looking closely at our time and ways to track it better. We have tried paper, excel sheets, web apps and big sticks all to varying levels of success. What we have recently settled on is <a href="http://1timetracking.com/">1Time Tracking, a web based time tracking system</a>.</p>

	<p>I was pretty amazed at what I found when I began tracking my own time. As a manager of the team I got to see a realistic report of how much actual design time I have each week. A figure which was much less then I expected. Which would explain all the late evenings I was having to put in to complete the workload I was taking on.<br />
But perhaps even more scary was what the team as a whole began to see. We were loosing out on a large hunk of money each month for work we were just not charging for. You got to see just how much little jobs and tweaks and were adding up to.</p>

	<p>How it works is simple. You add in your clients and projects (or simply import all these from Basecamp as we did). Keep a browser window open through out the day with 1time open and record all your activity throughout the day. The big stick comes into play at the end of each day as 1time automatically send out an email reminder to each of the team if they forgot to record their time.</p>

	<p>It sounds simple and it is however not every application out there manages to do it right. And trust me we tried a lot. 1time succeed in not getting in your way and providing you the information and options when you need them. It’s not perfect by any means. Having tried a few of the competing applications in this space there are some features I would very much love in 1time. First of those would be a desktop widget/timer. But overall 1time offers a fuller set of functionality then any I have tried and it better suited us as a design and development company. And Derek Organ, the main man behind 1time was nice enough to listen to my feature requests and let me know they are coming soon.</p>

	<p>So thanks to 1time we are now:<br />
Charging properly for the work we are doing.<br />
Estimating our time better.<br />
Getting a better overview of what we are all working on.<br />
Have happier clients.<br />
And a happier team as we can all manage to get home on time.</p>

	<p>We stated off on the <a href="http://1timetracking.com/pricing/">free plan</a> to try it out. When we liked what we found we upgraded to a paid plan to give the entire team access.</p>]]>
</description>
<link>http://feeds.feedburner.com/~r/pinstripe/~3/336537499/losing-money-time-and-again</link>
<pubDate>Tue, 15 Jul 2008 23:25:40 GMT</pubDate>
<dc:creator>Alan</dc:creator>
<guid isPermaLink="false">tag:www.spoiltchild.com,2008-07-16:6b631a69a548833f1e5890abeed89ebf/b42a8cb8c791afd5b5f679351c7ad93b</guid>
<feedburner:origLink>http://www.spoiltchild.com/pinstripe/article/losing-money-time-and-again</feedburner:origLink></item>
<item><title>Toddle part of a brave new wave of Irish technology start-ups</title>
<description>
<![CDATA[<p><img src="http://www.spoiltchild.com/pinstripe/images/toddle_team.jpg" style="float: right; margin-left: 5px;"/><a href="http://www.toddle.us">Toddle</a> and the Spoiltchild team got a nice mention in the <a href="http://www.independent.ie/business/technology/meet-the-brave-new-wave-of-irish-technology-startups-1430667.html">Irish Independent newspaper</a> and <a href="http://www.siliconrepublic.com/news/article/10987/business/the-new-wave-of-irish-technology-start-ups">Silicon Republic</a> today.<br />
The piece focuses on the Irish tech start up scene and how they find finance for their business.</p>

	<p>You can <a href="http://www.independent.ie/business/technology/meet-the-brave-new-wave-of-irish-technology-startups-1430667.html">read it here</a>.</p>]]>
</description>
<link>http://feeds.feedburner.com/~r/pinstripe/~3/331685989/toddle-part-of-a-brave-new-wave-of-irish-technology-start-ups</link>
<pubDate>Thu, 10 Jul 2008 09:52:04 GMT</pubDate>
<dc:creator>Alan</dc:creator>
<guid isPermaLink="false">tag:www.spoiltchild.com,2008-07-10:6b631a69a548833f1e5890abeed89ebf/3d2d96d0ed17015e4bb8d010350b0734</guid>
<feedburner:origLink>http://www.spoiltchild.com/pinstripe/article/toddle-part-of-a-brave-new-wave-of-irish-technology-start-ups</feedburner:origLink></item>
<item><title>In Sligo tomorrow</title>
<description>
<![CDATA[<p>I am off to the west tomorrow for a meeting in the morning but then have plenty of time in the afternoon if anyone is around and fancies a coffee. First time in Sligo so i am looking forward to it. Loading up on work to keep me busy on the train over and back.</p>]]>
</description>
<link>http://feeds.feedburner.com/~r/pinstripe/~3/325866665/in-sligo-tomorrow</link>
<pubDate>Thu, 03 Jul 2008 14:56:35 GMT</pubDate>
<dc:creator>Alan</dc:creator>
<guid isPermaLink="false">tag:www.spoiltchild.com,2008-07-03:6b631a69a548833f1e5890abeed89ebf/5faeb21276b4a814e308849d295bda77</guid>
<feedburner:origLink>http://www.spoiltchild.com/pinstripe/article/in-sligo-tomorrow</feedburner:origLink></item>
<item><title>Putplace [1]</title>
<description>
<![CDATA[<p>Hi. I&#8217;m Alan O&#8217;Rourke. You might remember me from such blogs as this one, <a href="http://www.spoilt.ie/">Spoilt </a>and <a href="http://www.spoiltchild.com/pinstripe/www.toddle.ie">Toddle</a>. Spoiltchild have been working on some pretty cool stuff lately, both for ourselves and for some amazing clients which I will blog about soon. But first <a href="http://www.mulley.net">Damien</a> has dragged me out of our secret development laboratory / cave for a <a href="http://www.mulley.net/2008/07/01/the-tuesday-push-getting-word-out-in-a-co-ordinated-way/">great initiative</a> of his. There are some amazing web and tech companies coming out of Ireland recently. Our trip over to <a href="http://paddysvalley.org/?page_id=2">Silicon Valley</a> last year revealed to me the really smart and passionate people behind them. Over the next few months, every Tuesday, I will introduce a few of them to help attract the attention these guys and their products deserve. First up is Putplace.</p>

	<p><a href="http://putplace.com/"><img src="http://www.spoiltchild.com/pinstripe/images/putplace.png" border=0 /></a></p>

	<p><h1>Putplace</h1><br />
<a href="http://putplace.com/">Putplace is an online backup</a> but with one very important difference. Putplace also allows you to organise, protect and share that data. While other back up solutions out there do half a job and allow you to dump a folder and its contents online, Putplace helps you actually find it again in a way you can understand.</p>

	<p>Joe Drumgoole the guy behind Putplace does the Technology hour on <a href="http://newstalk.ie/newstalk/programmes/6/the-right-hook.html">Newstalk radio</a> every Monday evening with George Hook. And if you have ever listened, you quickly realise the guy talks a lot of practical straight forward sense and gives realistic advice a person can actually understand. A rare skill in the software industry.<br />
Joe has applied that practicality and straight forward thinking to the common problem, backing up your data, and has gone much further by realising how that data fits into your day to day life.</p>

	<p>Backup is one of those things you always put on the long finger and don’t fancy paying a few euro for each month. But as I found out recently when my computer died I was willing to pay just about anything  to get a few files back. They have a nice <a href="http://www.putplace.com/how_it_works/case_studies">case studies section</a> which show how a few folk use it in their day to day. Which explains things better then ever I could.</p>

	<p>They are currently an open Beta and are looking for people to test the service. This means you can <a href="http://services.putplace.com/signup/">try out the service for free</a> and you have no limits on how much data you can back up. Sounds like a good deal to me. And if you like it let others know :) </p>]]>
</description>
<link>http://feeds.feedburner.com/~r/pinstripe/~3/324154501/putplace</link>
<pubDate>Tue, 01 Jul 2008 16:08:53 GMT</pubDate>
<dc:creator>Alan</dc:creator>
<guid isPermaLink="false">tag:www.spoiltchild.com,2008-07-01:6b631a69a548833f1e5890abeed89ebf/dd5480fda0dff704e62d61d5add181f8</guid>
<feedburner:origLink>http://www.spoiltchild.com/pinstripe/article/putplace</feedburner:origLink></item>
<item><title>We have moved. [3]</title>
<description>
<![CDATA[<p>As the title says we have move office into a larger space here in Drogheda. <br />
You will now find us in Units 1 & 2 in the new Chamber of Commerce building on the Dublin road.  It’s directly across the road from our favourite eatery The Black bull but I am not sure that is a good idea :)</p>

	<p>Our new contact details are as follows.</p>

	<p>Phone:  041 9830152 <br />
Skype:  spoiltchilddesign </p>

	<p>Address:  <br />
Units 1 & 2, Broughton house<br />
Dublin Road, Drogheda<br />
Co. Louth, Ireland</p>

	<p><iframe width="425" height="350" frameborder="0" scrolling="no" marginheight="0" marginwidth="0" src="http://maps.google.com/maps/ms?ie=UTF8&amp;hl=en&amp;msa=0&amp;ll=53.239688,-8.022546&amp;spn=3.427281,4.583799&amp;msid=109728324867578454018.00044c009e79a3cd9008a&amp;output=embed&amp;s=AARTsJpxbHtCJuZt_BcZ7-xussorf9cFNA"></iframe><br />
<small><a href="http://maps.google.com/maps/ms?ie=UTF8&amp;hl=en&amp;msa=0&amp;ll=53.239688,-8.022546&amp;spn=3.427281,4.583799&amp;msid=109728324867578454018.00044c009e79a3cd9008a&amp;source=embed" style="color:#0000FF;text-align:left">View Larger Map</a></small></p>]]>
</description>
<link>http://feeds.feedburner.com/~r/pinstripe/~3/280007143/we-have-moved</link>
<pubDate>Tue, 29 Apr 2008 10:40:48 GMT</pubDate>
<dc:creator>Alan</dc:creator>
<guid isPermaLink="false">tag:www.spoiltchild.com,2008-04-29:6b631a69a548833f1e5890abeed89ebf/b928f1f435b89092ac8dced18051bb6c</guid>
<feedburner:origLink>http://www.spoiltchild.com/pinstripe/article/we-have-moved</feedburner:origLink></item>
<item><title>Looking for eircom &amp;#38; Zimbra email accounts</title>
<description>
<![CDATA[<p>Does anyone happen to have an old or spare <a href="http://home.eircom.net/email/">eircom.net</a> email account they would be willing to donate? We are looking to test <a href="http://www.toddle.us">Toddle</a> with their web based mail client.</p>

	<p>And as a long shot we are looking do some tests on the <a href="http://www.zimbra.com">Zimbra</a> email client. Before we install it we are doing a quick shout to see if anyone already it up and running and can donate an account.</p>

	<p>Thanks</p>]]>
</description>
<link>http://feeds.feedburner.com/~r/pinstripe/~3/211089514/looking-for-eircom-zimbra-email-accounts</link>
<pubDate>Fri, 04 Jan 2008 12:38:11 GMT</pubDate>
<dc:creator>Alan</dc:creator>
<guid isPermaLink="false">tag:www.spoiltchild.com,2008-01-04:6b631a69a548833f1e5890abeed89ebf/8040f3df0877b56e33c9510a74f25a9e</guid>
<feedburner:origLink>http://www.spoiltchild.com/pinstripe/article/looking-for-eircom-zimbra-email-accounts</feedburner:origLink></item>
<item><title>Looking for email marketing success stories [1]</title>
<description>
<![CDATA[<p>I am in the process of writing a beginners guide to simple email marketing and i am looking for some personal practical experiences of people trying it in the real world. If you have any stories that you think might inspire others to try it, warn them what not to do or just a simple tip that you find works for you i would love you to share. I cant promise i can include everything in this article but there are many more due over the next year. Every story will be fully attributed (or you can be anonymous if you wish, just <a href="http://www.spoiltchild.com/pinstripe/mailto:alan@spoiltchild.com">email me</a>).</p>

	<p>A great example is Jim Brady of Brady wines. He put a small ad in the local paper and front window offering a free wine course by email. He sent out a short email every couple of weeks to each subscriber telling them about wine. He simply used the information cards provided by the wine dealers about what each type of wine and how to identify them. The cards were normally on display in the shop and Jim added a little of his own opinion also. So when the subscribers wanted a good bottle of wine to bring to a friend’s house they knew to go to Jim. Subscribers were armed with the right knowledge to talk about wine over dinner which in turn helped to attract  new customers.</p>

	<p>An example of what not to do was demonstrated by the The <a href="http://www.goldenspiders.ie/">Goldenspider awards</a> who were fined €500 last month for spamming <a href="http://brightspark-consulting.com/blog/?p=424">Maryrose of Brightspark</a>.</p>

	<p>So what works for you?</p>]]>
</description>
<link>http://feeds.feedburner.com/~r/pinstripe/~3/209880171/looking-for-email-marketing-success-stories</link>
<pubDate>Wed, 02 Jan 2008 12:39:38 GMT</pubDate>
<dc:creator>Alan</dc:creator>
<guid isPermaLink="false">tag:www.spoiltchild.com,2008-01-02:6b631a69a548833f1e5890abeed89ebf/9901f13ca74851fcaf8e437660c3f6de</guid>
<feedburner:origLink>http://www.spoiltchild.com/pinstripe/article/looking-for-email-marketing-success-stories</feedburner:origLink></item>
<item><title>Merry Christmas</title>
<description>
<![CDATA[<p><img src="http://www.spoiltchild.com/images/christmas_spoiltchild.jpg"/></p>

	<p>Have a very Merry Christmas and happy new year. <br />
The team are taking a well deserved break and the office will re open again on January 3rd. See you then.</p>]]>
</description>
<link>http://feeds.feedburner.com/~r/pinstripe/~3/205695703/merry-christmas</link>
<pubDate>Mon, 24 Dec 2007 16:41:27 GMT</pubDate>
<dc:creator>Alan</dc:creator>
<guid isPermaLink="false">tag:www.spoiltchild.com,2007-12-24:6b631a69a548833f1e5890abeed89ebf/8b9b734710900e912118db995345a9b9</guid>
<feedburner:origLink>http://www.spoiltchild.com/pinstripe/article/merry-christmas</feedburner:origLink></item>
<item><title>The Email Standards Project [3]</title>
<description>
<![CDATA[<p><a href="http://www.toddle.us"><img src="http://www.toddle.us/stuff/wp-content/themes/toddler/images/email-standards-project.png" border=0 /></a></p>

	<p>Anyone who has tried designing an email newsletter knows what a nightmare it is. Standard support in email clients is almost non existent. Think back to when you had to design two different web pages for Netscape and Internet Explorer and then realise that instead of two browsers you have to contend with numerous web and desktop email clients. Each one has different requirements. It is one of the reasons why we built <a href="http://www.toddle.us">Toddle</a>. Small businesses should not have to worry about this technical issue and be able to get on with talking to their customers instead.<br />
Thankfully the guys over at <a href="http://www.freshview.com/">Freshview</a>, who make the excellent <a href="http://www.campaignmonitor.com/">Campaign Monitor</a> and <a href="http://www.mailbuild.com/">Mailbuild</a>, have started a fantastic campaign to make the job of designers and marketers easier. <a href="http://www.email-standards.org/">The Email Standards Project</a>. <a href="http://www.email-standards.org/">Read more about it here</a>.</p>]]>
</description>
<link>http://feeds.feedburner.com/~r/pinstripe/~3/201233842/the-email-standards-project</link>
<pubDate>Sun, 16 Dec 2007 15:56:47 GMT</pubDate>
<dc:creator>Alan</dc:creator>
<guid isPermaLink="false">tag:www.spoiltchild.com,2007-12-16:6b631a69a548833f1e5890abeed89ebf/d0abb6b7c7e83850a405a91cc2536f61</guid>
<feedburner:origLink>http://www.spoiltchild.com/pinstripe/article/the-email-standards-project</feedburner:origLink></item>
<item><title>Christmas at Toddle</title>
<description>
<![CDATA[<p><img src="http://www.toddle.us/images/blog/christmas_wrapping_small.jpg" alt="Email newsletter template - Christmas Wrapping" style="float: right; margin-left: 20px" />If like us you have been so busy getting client work out the door in time for Christmas you have probably completely forgot about the postal deadline to send a Christmas card and thank them for a great year. I would love to say that this year is unique but every year we plan on something a little special and each year get caught out. Well this year we have a <a href="http://www.toddle.us">secret weapon, Toddle</a>. We have just launched <em>Christmas Wrapping</em>, a new Christmas email newsletter, and will launch a second design later this week. Ready to send just in time before everyone finishes for the holidays. So this year all our clients can go home warm and happy knowing how much we love and appreciate them.</p>

	<p>To use the the Christmas designs simply <a href="http://www.toddle.us">log in to Toddle</a>, click on Change design at the top of the screen and select the Christmas Wrapping Newsletter.<br />
If you are looking for great <a href="http://www.istockphoto.com/figment">Christmas imagery IstockPhoto</a> have a great range you can buy from as little as $1. In fact i think your first image is free.<br />
Choose your image and upload to Toddle.</p>]]>
</description>
<link>http://feeds.feedburner.com/~r/pinstripe/~3/201051167/christmas-at-toddle</link>
<pubDate>Sun, 16 Dec 2007 05:23:20 GMT</pubDate>
<dc:creator>Alan</dc:creator>
<guid isPermaLink="false">tag:www.spoiltchild.com,2007-12-16:6b631a69a548833f1e5890abeed89ebf/dee44147a69c10521e47ceb1b1a1b556</guid>
<feedburner:origLink>http://www.spoiltchild.com/pinstripe/article/christmas-at-toddle</feedburner:origLink></item>
<item><title>Investment Structure [1]</title>
<description>
<![CDATA[<p>As Toddle gets closer to going live and the trip to Silicon Valley looms we have been looking closely at what kind of investment we might look for and how exactly should we structure ourselves in preparation. Our goal for Spoiltchild is to build great products, grow them to great businesses and then spin them out on their own. An internal incubation space. With Toddle coming out we would like(but don’t need) a cash injection to help bring the application to market relatively quickly. If we do pursue investment in Toddle how should we structure the company to do that. If its to be just Toddle should we spin it out to its own Limited Company now with Spoiltchild Ltd as the main shareholder . What would be the Tax implications of transferring a new product with no revenues between companies. Or do we look for investment in Spoiltchild Ltd itself combined with the other products we have in the pipeline for future release? Is <span class="caps">BES</span> attractive to all Irish investors or only some. If we look for more then the current <span class="caps">BES</span> limits would an investor invest some through <span class="caps">BES</span> and the rest outside it?</p>

	<p>I guess its time to talk to an expert. Any suggestions?</p>]]>
</description>
<link>http://feeds.feedburner.com/~r/pinstripe/~3/176794939/investment-structure</link>
<pubDate>Mon, 29 Oct 2007 18:48:30 GMT</pubDate>
<dc:creator>Alan</dc:creator>
<guid isPermaLink="false">tag:www.spoiltchild.com,2007-10-29:6b631a69a548833f1e5890abeed89ebf/4ab74f4eed246373531922b36b19b306</guid>
<feedburner:origLink>http://www.spoiltchild.com/pinstripe/article/investment-structure</feedburner:origLink></item>
<item><title>Off to Web2Expo Berlin</title>
<description>
<![CDATA[<p>Unfortunately I am going to have to miss <a href="http://www.spoiltchild.com/pinstripe/article/design-week-07">Design Week</a> this year. We won the <a href="http://www.web2ireland.org/2007/10/10/winner-of-the-web2expo-berlin-tickets/">Web2Expo competition</a> run by <a href="http://www.web2ireland.org">web2ireland.org</a> so myself and Bartek will be over in Berlin for the <a href="http://www.web2berlin.com/">conference</a>. Thank you for the tickets guys and if you are attending and want to meet up give me a shout.</p>]]>
</description>
<link>http://feeds.feedburner.com/~r/pinstripe/~3/176788436/berlin</link>
<pubDate>Mon, 29 Oct 2007 18:25:42 GMT</pubDate>
<dc:creator>Alan</dc:creator>
<guid isPermaLink="false">tag:www.spoiltchild.com,2007-10-29:6b631a69a548833f1e5890abeed89ebf/ec1f8d6f8f6d8f07abe99edcc070862e</guid>
<feedburner:origLink>http://www.spoiltchild.com/pinstripe/article/berlin</feedburner:origLink></item>
<item><title>Design Week 07</title>
<description>
<![CDATA[<p>A quick note to mention that Design week is happening on November 5th &#8211; 11th and this year they are spreading out beyond Dublin. It’s a week long programme of events to celebrate and showcase great Irish and international design. <a href="http://www.idi-design.ie/calendar/design_week_2007.htm">List of events are here. </a> Go and be inspired.</p>

	<p>I would normally post this in <a href="http://www.spoilt.ie/">spoilt.ie</a> but have had to scale back on my extra curricular activities  for the last few months to focus more on the business. It should be back in the new year however.</p>]]>
</description>
<link>http://feeds.feedburner.com/~r/pinstripe/~3/176781998/design-week-07</link>
<pubDate>Mon, 29 Oct 2007 18:20:19 GMT</pubDate>
<dc:creator>Alan</dc:creator>
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<feedburner:origLink>http://www.spoiltchild.com/pinstripe/article/design-week-07</feedburner:origLink></item>
<item><title>Jury Duty</title>
<description>
<![CDATA[<p>I was honoured to be spending last weekend in the Dublin offices of <a href="http://www.spoiltchild.com/pinstripe/Irish International BBDO  ">Irish International BBDO</a> as one of the judges for the 2007 <a href="http://www.icad.ie">Irish Creative Advertising and Design (<span class="caps">ICAD</span>) awards</a>.<br />
The process of narrowing down the entries was carried out over 2 day with Saturday spent choosing the awards short-list and those for exhibition only and Sunday spent in some heated debate over who should go home with a Gold, Silver or Bronze Bell or none of the above if the standard was not there.<br />
As part of the New & Mixed Media Jury we had to look at work in the following categories:</p>

	<p><strong>Below the line</strong><br />
Ambient Media<br />
Direct Mail<br />
Sales Promotion<br />
SMS/Mobile Campaign<br />
Miscellaneous</p>

	<p><strong>Interactive Advertising</strong><br />
Banners<br />
Viral Commercial<br />
Viral Commercial Campaign</p>

	<p><strong>Interactive Design</strong><br />
Website<br />
Interactive Kiosk & Installation<br />
Electronic Publication Design (<span class="caps">DVD</span>, <span class="caps">PDF</span> etc)<br />
Miscellaneous</p>

	<p><strong>Experimental New & Mixed Media</strong></p>

	<p>I found the whole process very interesting to see from the inside. I had heard rumblings in previous years about awards for the boys and how it was more who you knew then the standard of your entry however the reality was very different. The agency who submitted an entry was not revealed, and one judge on each team was brought in from an international agency to ensure impartiality and oversee the process. Of course Ireland being a small country its impossible not to have some connection somewhere but where that happened the particular Judge was asked to leave the room for the duration of that piece being marked.</p>

	<p>The winners will be announced at the end of November at the awards event in Dublin and an exhibition will follow.</p>

	<p>Oh I must mention <a href="http://www.itsabagel.com/itsa4/index.html">ITSA4 restaurant in Sandymount</a>. We were kindly treated to dinner there on Saturday night and I have to say it was some of the most delicious food I have ever tasted. Recommended.</p>]]>
</description>
<link>http://feeds.feedburner.com/~r/pinstripe/~3/176781999/jury-duty</link>
<pubDate>Mon, 29 Oct 2007 18:08:36 GMT</pubDate>
<dc:creator>Alan</dc:creator>
<guid isPermaLink="false">tag:www.spoiltchild.com,2007-10-29:6b631a69a548833f1e5890abeed89ebf/e04ad42280adb75b69d5e73fb097e18f</guid>
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