Pitch

Is Lay’s ‘Baked’ baking a new success story?

Pallavi Srivastava — Thu, 23 Feb 2012 06:33:57 +0000

Baked snacks category is small but has seen a lot of action in the last one year with multiple new launches from top F&B companies. Lay’s baked from PepsiCo Foods India has been the latest entry in this space, launched

Coverage of Pitch Madison Media Advertising Outlook 2012 on CNBC TV18

Dhaleta Surender Kumar — Tue, 21 Feb 2012 10:26:17 +0000

Courtesy: CNBC TV18 (Storyboard) If 2010 was a sunshine year for the media advertising industry, 2011 reminded the industry of 2009. ‘Slowdown’, while was a dirty word and no one wants to accept it, the fashionable word has been ‘Caution’.

Praveen Sharma speaks on Google’s India plans at Pitch Madison Ad Outlook launch

Deepika Bhardwaj — Tue, 21 Feb 2012 07:14:30 +0000

Praveen Sharma, Head of Media Sales, Google India, talks about the reasons behind the growth of digital in India and Google’s plans and how display and search advertising are taking shape in India

Nigel Wark speaks on sidelines of Pitch Madison Ad Outlook launch

Deepika Bhardwaj — Tue, 21 Feb 2012 06:36:20 +0000

The apple of every marketer’s eye, digital today, is expected to see a 50 per cent growth in the year 2012. Nigel Wark, Executive Director – Marketing Sales & Services, Ford India, is optimistic about the medium and shares that

Goafest calls for young ‘Marketing Wizards’

Pitch — Tue, 21 Feb 2012 03:03:46 +0000

Hoping to see more senior marketers and young advertisers at the Goafest 2012, the organising committee of the festival has announced the Marketing Wizards initiative for the Indian Society of Advertisers (ISA) member companies. As per the initiative, an ISA

Alok Bharadwaj appointed Chairman of CII Office Automation & Imaging Division

Pitch — Tue, 21 Feb 2012 03:01:08 +0000

Alok Bharadwaj, Senior Vice President, Canon India,has been appointed as Chairman of CII Office Automation & Imaging Industry Division. CII’s OA & Imaging Division comprises of members from IT peripherals, office automation, digital printing & finishing and digital photography industries.

Indian eRetail pegged at Rs 7,000 crore

Pitch — Tue, 21 Feb 2012 03:00:27 +0000

Indian online retail industry is expected to touch Rs 7,000 crore by the mid of this year. The estimates were announced at the on-going two-day Indian eRetail Congress, in New Delhi. “The online retail industry is evolving to create a

Move over flash mobs; tweetmob is here

Pitch — Tue, 21 Feb 2012 02:59:17 +0000

Vying to mobilise support for its new Mirinda flavours – Orange Mango and Orange Masala, PepsiCo, launched the #breathless campaign on Twitter, a strategy, which the company calls as Tweetmob. As a part of the campaign, that went live on

Ad spends grow by 8%: Pitch Madison Report

Pitch — Mon, 20 Feb 2012 03:56:50 +0000

If 2010 was a sunshine year for the media advertising industry, 2011 reminded the industry of 2009. ‘Slowdown’, while was a dirty word and no one wants to accept it, the fashionable word has been ‘Caution’. As we put the

Being fair to kids

Pallavi Srivastava — Mon, 20 Feb 2012 03:49:51 +0000

As the yellow car makes its way through the dusty and bumpy roads of Paragpur in Himachal Pradesh, a girl, hardly 10 years old is all anxious. There are other kids in the village running after the car. The girl’s