http://www.piworld.com Copyright 2012 North American Publishing Company en-us http://blogs.law.harvard.edu/tech/rss At least once a month, I speak on a variety of subjects such as integrated marketing, go to market strategies and international trade shows. Over the past 24 months, I have seen an increase in the “deer in the headlight” look from... ]]> Thu, 17 May 2012 14:28:25 EDT We all get caught up in technology. Technology is a great motivator and an even greater avenue to spend money. Believe me, I don’t have any problems with technology; I love it and am normally one of the first to engage the latest gadgets.... ]]> Mon, 30 Apr 2012 14:45:57 EDT There are five common attributes that the realms of print and media convergence share. I consider these attributes to be the basis of coexistence in the worlds of print and media convergence . Most printers should find the five attributes... ]]> Tue, 10 Apr 2012 15:21:21 EDT The necessary action to counter and capitalize on the 10 consumer trends detailed in my last blog is to offer targeted and enhanced personalized communications. Most printers offer the baseline of services required  to compete, but they... ]]> Tue, 27 Mar 2012 12:54:26 EDT In a recent article published by Forbes ( “Ten Trends that are Wreaking Havoc on Brands” ), Mark Potts indicated that there are 10 consumer trends wreaking havoc on brands. Looking at these trends from a print and media convergence... ]]> Tue, 20 Mar 2012 15:12:04 EDT The technology exists and is used throughout the media world to integrate nearly any event—including drupa—with print, multimedia, video, interactive sites and more. Just look at HD camera technology. According to an article in the... ]]> Tue, 13 Mar 2012 12:25:36 EDT drupa, the very big elephant in the printing trade show room, is only two months away. As such, I need to ask a question—one that is particularly important in this time of economic depression. With printers struggling and the print industry... ]]> Tue, 06 Mar 2012 22:50:57 EST In my opinion, the printing/graphic arts industry needs two things: a new name, and a futurist. In the course of an industry’s or organization’s lifecycle, a new “brand” sometimes needs to be developed. For... ]]> Tue, 14 Feb 2012 15:13:48 EST I do not have a top 10 list of resolutions or suggestions for 2012; the only fact that I can nearly guarantee is that the world will not end on Dec. 21, 2012. No, the world will go on and on, and not much will change unless you make it change. The... ]]> Thu, 05 Jan 2012 14:57:21 EST Recently, as a guest of IDEAlliance, I attended the back-to-back seminars “Beyond Print: The Keys to Tablet Publishing” and “The Creative Workflow: How to Achieve the Best Color Result.” Both events, held at the Hearst... ]]> Thu, 17 Nov 2011 18:24:24 EST The next new thing? Unrestricted marketing warfare! Guerilla marketing is dead. Long live unrestricted marketing warfare! Within the marketing industry, many references have been made to Carl Von Clausewitz and his famous book, “On... ]]> Tue, 27 Sep 2011 15:51:35 EDT