Paul Jarvis
Paul Jarvis was the co-founder of Fathom Analytics (now retired), and handled the design, content and brand of the business.
He is also the author of Company of One (which has been published in 20+ languages worldwide). His writing and ideas have appeared in Bloomberg, The Financial Times, Inc., Forbes, CNBC, The Next Web, Fast Company, USA Today and more.
Paul is a veteran of the online tech world and, over the years, has worked with such clients as Microsoft, Yahoo, Mercedes-Benz, Warner Music and even Shaquille O’Neal. He has over 25 years of design and writing experience.
Published blog posts
Google Analytics is deleting all of your historical data
On July 1 2024, you won’t be able to use or even see your UA data in Google Analytics, and worse, you won’t be able to export it.
news
How to Enable and Use Link Tracking Protection in iOS 17
Discover how iOS 17’s Link Tracking Protection enhances digital privacy by removing tracking parameters from shared URLs in Messages, Mail, and Safari.
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Why Fathom Analytics doesn’t have a free plan
Let’s dive into our vision, some radical transparency, and a little dash of disobedience to the norms that have failed regular internet users.'
opinion
Can you still export Universal Analytics data?
Google is deleting your Universal Analytics data on July 1, 2024. This means you still have a lot of time to export your data from Google Analytics and import it into Fathom Analytics.
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Our Google Analytics Importer is now available
Our Google Analytics Importer (UA + GA4) is now available
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Your privacy resolutions for 2023
Whatever your reason for wanting to put a bit more focus into digital privacy in this new year, it’s best to keep a few simple things in mind.
opinion
Filter your dashboard by event completions
Our most requested feature has been launched: you can now filter your dashboard by event completions!
news
What does Google know about me?
There’s a lot of us who use Google as part of our daily lives, but how much do they know about us? What information do they record and what do we have to hide?
opinion
Best practices for promoting your affiliate links
Affiliate marketing isn’t just passive income. As in, you can’t sign up for an affiliate account and watch the money roll in from your private yacht (if only). The reality is that there’s some work involved to build audience and trust.
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The problem with data brokers: targeted ads and your privacy
Big Tech companies deserve to be held accountable for privacy violations. But, there are also companies who operate away from the spotlight, who are just as culpable.
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GA removed Universal Analytics + your historical data
Luckily, Fathom has built a Universal Google Analytics importer to migrate your Google Analytics data from being gone forever.
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When big growth happens to a slow-growth company
We had our best year ever, but it wasn't all smooth sailing.
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CNIL finds Google Analytics in breach of GDPR
The ruling states that Google Analytics does not protect EU visitor data sufficiently from US surveillance and spying.
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How to use UTM Parameters
A UTM parameter is the text included in the URL to better understand where the traffic is coming from, and therefore, which content you’re sharing is the most relevant or best at converting to sales or leads.
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Our philosophy on spending money
It’s important to consider how much of your revenue you should be spending, what to be spending your money on, and how to best prioritize what expenses should before others.
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Google FLoC is dead; long live Google Topics
Amidst a ton of backlash from people who care about digital privacy, Google has announced it’s killing off FLoC and moving to something they’re calling Topics instead.
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Jack and Paul interviewed
Jack and Paul talk to Brian Casel about starting and growing Fathom Analytics.
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How to DeGoogle your business in 2022
Getting away from Big Tech isn’t easy. But let's look at how we can chip away at doing that with for our business (and our customers).
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The hidden risk of out-of-office emails
Why auto-responders can be bad for your privacy and the steps to avoid OOO privacy breaches.
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Is Big Tech actually a big problem?
Did we all finally learn the truth about these companies, or was it something else that tipped the scales towards concerning once-heroes to be realized as villains?
opinion
Kim Kardashian turned a small business into a VC-backed company
Why Carrd turned away from their bootstrapping roots and raised millions of dollars.
news
New features in Fathom Analytics (video)
Fathom is simple, privacy-focused website analytics (a Google Analytics alternative). Here are a few new features we’ve added recently.
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Let’s make surveillance-based advertising illegal
Fathom and other privacy-focused companies signed the following letter on Wednesday, July 7th, to EU and US regulators to encourage them to take action during legislative sessions and any relevant privacy discussions.
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Something’s new in Fathom… everything!
Check out our new release, full of features and refinements
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Privacy Stories: The Markup
The Markup is proving that a newsroom can be unbiased in its reporting, share how they came to the conclusions they’re making, and build awareness around complicated but essential issues.
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What is Google FLoC (it’s bad for your privacy)
FLoC is a method to collect, summarize and sell your recent internet browsing activity.
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We prioritize support over sales in our business
We put significant effort into customer support: not just answering emails quickly and respectfully, but making sure we understand the problem to either solve it or figure out how we can do better in the future (building more features, better documentation, etc.)
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Privacy Stories: Sparktoro
Sparktoro identifies where an audience spends their time and attention (using public information on social media).
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What’s the difference between digital privacy and online security?
Both digital privacy and online security are essential for all of us who use the internet. The only way we can be protected online is to ensure both are fully protected at all times.
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Why digital privacy matters even more in 2021
Fathom Analytics cofounder: what we are tracking/collecting and why it’s important (or not important).
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Privacy Stories: Fastmail
Fastmail has proven (over the long term), that charging a fair price for software can keep your business running and growing indefinitely.
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Designing a million dollar brand
Branding is also not just a logo. Branding is how people connect and feel about a company. Here’s how Fathom Analytics does it.
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Privacy stories: DuckDuckGo
DuckDuckGo has been leading the privacy-focused space since 2008 with their search engine.
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Everyone has something to hide
In this article, Fathom Analytics cofounder explains why everyone should care about their privacy, not just privacy nerds like me.
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Announcing Phantom Analyzer
Phantom Analyzer is a real-time website scanner to see what invisible creepers are lurking and collecting information about you online.
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Does targeted digital advertising work?
Does targeted digital advertising, including personalized ads that we're shown via Google or Facebook, actually work?
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SaaS lessons shared on the Framework podcast
Last month I joined Tom Creighton and Robert Hayes on the Framework show to chat about how Fathom Analytics works as a privacy-focused and fully self-funded software company.
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Fathom Analytics vs the competition
Fathom Analytics is simple to use, and fully respects the privacy of your website visitors. Let’s compare it to the competition (and Google Analytics).
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20 years to overnight success
A detailed look at how to create a lasting and successful product.
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Does removing Google Analytics hurt SEO rankings?
The short answer is no, using Fathom instead of Google Analytics will not hurt your SEO ranking.
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What we’ve learned about digital privacy through a 1,500+ person survey
1,515 people participated and shared their fears and behaviours around digital privacy.
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We must ban targeted advertising immediately
The solution to one of our most challenging privacy issues of today could have the simplest answer.
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April Fools: Individual Person Tracking
Now Fathom customers don’t have to just rely on our speedy but anonymized and aggregate data for their website.
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Online privacy trends
With the help of a qualitative research company, I ran an online privacy trends survey with 1,500+ respondents.
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No more spy pixels
I don’t know if you’ve opened or read my newsletter.
opinion
My favourite digital privacy tools for 2020
The following is a list of privacy tools I’ve used and enjoy using to keep me as private as possible online.
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How to build wealth slowly
You don’t have to pick stocks or have huge swaths of money to start investing.
opinion
How to talk to your client or boss about a switch to Fathom
We get it, your clients or boss may not have heard of Fathom Analytics yet, since we’re mostly popular in the privacy, blogging and SaaS space.
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Online privacy statistics
Internet privacy statistics: here are some interesting facts and statistics from around the internet about protecting personal data and internet privacy.
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Make your website a black hole to big tech
Google doesn’t need to charge for Google Analytics, they get access to such a vast amount of our personal data. It’s one of the biggest tech monopolies ever.
opinion
Get paid 25% lifetime commissions when you refer customers to Fathom Analytics
Introducing our new privacy-focused affiliate program for our simple analytics software.
news
The enemy
I’ve noticed a concerning trend lately: small business owners who sell anything are being seen and labelled as the enemy by some folks online.
opinion
Fathom Analytics inside WordPress
By using Fathom Analytics for WordPress you can view your Fathom dashboard directly within your WordPress admin area
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Fathom Analytics now supports two-factor authentication (2FA)
In an ideal world, all passwords would be secret and unhackable...
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From almost shutting down to tripling our MRR
It’s hard to imagine that a year ago Fathom Analytics almost disappeared forever.
news
Work like you’re driving
We’ve been sold the idea that notifications are always important and we should allow them to constantly distract us.
opinion
Take back your online privacy
Create your own digital grab-and-go kit
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What is enough?
Exterior mindfulness (some call it minimalism) only works when we solve for enough.
opinion
What’s the point of productivity?
If you succeed at maximum productivity, where will your own time and energy go?
opinion
Four rules for a minimalist business
Minimalism isn’t just for people who want to live out of a backpack or cram their life into a tiny house. So what is a minimalist business, and why should we have one?
opinion
I don’t actually care about growth
If this company needs business growth beyond the three of us, I’m out. I’m better at working than delegating work any way.
opinion
There’s no such thing as a big break
Achievement is never the result of a single action, it’s the build-up of all of our actions.
opinion
Find your rat people
For your creativity to support you, you need to find your 1%. Your rat people.
opinion
Do what you love
Even as someone who works for myself and makes a living off of creativity, it’s not always fun and holding hands while letting the rays of sunshine wash over my face.
opinion
No goals
I decided not to have any goals. Not a single one. Not then, not now. I still avoid them as much as possible, almost as much as I resist owning a suit and tie.
opinion
When is the best time to create?
Creating great work is a numbers game. The more time we spend creating, the more likely we are to create something great.
opinion
