Plain Advice

The ROI of Social Web – or, Beware – business psychopaths

The one constant word in the buzz around the web’s emerging technologies and techniques is ‘Social’. Whether web, media, networks, enterprise, capital, currency or bookmarks, everything is social.Listen. When you meet somebody in the real world, whether at a party, a networking event, a conference, or in a bar, do you try to build an [...]

Re-issue, repackage, repackage. Re-evaluate the songs.

Posted via email from plainadvice’s posterous

Business Riffing…

Here’s the thing. Business communication is like a pop song. Trust me about this. In any given lifetime, your audience will grant you two minutes and thirty seven seconds in which to acheive two (2) things: First – sing your song Second – get everyone else singing your song, too. For this to happen, your song has to be [...]

NatWest iPhone App

Now part of the ‘There’s an App for That’ TV campaign, this app was developed by my good friends at Monetise. Click here to download: video.mov (3172 KB) Posted via email [...]

Two Excellent Alternatives to PowerPoint

PowerPoint is like a BMW – a great piece of kit that is usually driven by idiots. I’ve driven a few BMW’s in my life and I’ve always been struck by how appallingly badly other drivers react on simply seeing the badge. The same is true of PowerPoint users. As soon as the projector is [...]

Why the Social Web matters

Here’s a graphic I’ve just put together to explain to businesses that still don’t get it just why the social web matters. The bigger the circle the bigger the potential audience. Corporate websites are usually full of stale and out-of-date content that may be highly relevant to the company’s business areas [...]

context (n)

context (n) – Extra information that helps make sense of the world. Example – you find a skull in the woods. The extra information you find at the scene gives you the context to decide what to do next. If you also find a dismembered skeleton, you call the police. If you find a chariot wheel [...]

The fifty percent rule

I thought everyone got this. Apparently not. I spent Friday sitting in on an all day business review meeting with a customer. This, by the way, is a company with some global standing that is poised to revolutionise its industry and many of those around it. Great products, great people and great energy in the room. [...]

The Social Web (after Escher)

Visual musing: I’ve been looking for a way to describe the topsy-turvy nature of the Social Web for a piece of work when I stumbled (again) on Escher’s famous perspective defying pictures. Perfect! This picture encapsulates the relationship between the people that produce, filter and ultimately consume content on the web. To the estate of the great [...]

Starter for Ten – Who are you trying to impress?

These are the world’s top performing CEO’s according to the Harvard Business Review (Jan 2010). A handsome bunch I’m sure you’ll agree. And doubtless, if ever you found yourself in the boardroom, meeting these guys you would be extremely eager to impress. So you’d brush up on your latest business school ideas and dust off [...]