Plan (1) by Juan

Successful SEM: Track Your Conversions

Juan — Thu, 28 Jul 2011 00:35:34 +0000

It’s the key to most SEM campaigns. If you know what Ad Group, which keywords, which ad copies are being the ones converting the most, you can then plan an optimization strategy: Create a separate Ad Group for that keyword and it derivatives, add new keywords, implement the same ad copy on other Ad [...]

Online Scams: Faceboook.com and Typical Scams

Juan — Fri, 12 Nov 2010 11:43:41 +0000

After mistyping facebook.com by adding another “o” I landed on the below website: A female voice tells you: “Congratulations! You have been selected to take part of our annonymous survey, please answer the following questions and get our exclusive prizes!” It’s not exactly word by word, but very similar I guarantee. If not try it [...]

Pay-per-Call TV: Best Direct Response effort for Small-to-Mid size Biz

Juan — Thu, 11 Nov 2010 02:26:47 +0000

Advertising on TV is expensive. Most of us know that. The world of communications is suffering the “convergence” of all media through the explosion of Internet TV. However, several small companies that rely on direct response (hard core ROI, measured -sometimes- by the hour) try to focus their efforts on broadcasting their own commercials directly [...]

What E-mail Marketing Company Should You Use: Constant Contact, Vertical Response, GetResponse

Juan — Mon, 16 Aug 2010 14:47:12 +0000

I have tried several e-mail marketing providers. I started with Constant Contact, continued with Vertical Response, and the latest one I have been using is GetResponse. Of the three mentioned companies, the one that impressed me the most is Constant Contact. Unfortunately to me, I was a newbie in the e-mail marketing world and did [...]

Why I Changed from T-Mobile to MetroPCS

Juan — Thu, 12 Aug 2010 14:06:22 +0000

As an ex- loyal customer of T-Mobile’s services, I had to switch to MetroPCS. At the beginning I thought there was only one reason for me to change to the later brand: lowest price in the market. I am getting unlimited talk + text + web + international calls (to fixed phones) + international text [...]

Where have I been?

Juan — Wed, 11 Aug 2010 02:12:16 +0000

Yes, I know – I have been busy at work, attending several webinars (per week), reading articles online, commenting on other people/companies’ blogs, and just learning more about what I do, and about what I want to do with my career. I have been trying to update my Linkedin profile, but I haven’t even had [...]

5 Marketing Lessons from the 2010 World Cup

Juan — Thu, 08 Jul 2010 04:04:08 +0000

Although the 2010 World Cup in the Republic of South Africa has not finished yet, I think it is safely to identify some marketing trends (or lessons) that were acknowledge throughout the past 27 days. I encourage you to submit your opinions and anything you want to say about this post in the comments section. [...]

Twitter-ians, Only Listened if Have 300+ Followers

Juan — Tue, 29 Jun 2010 15:30:00 +0000

Well, I got to this conclusion after yesterday’s incident with American Airlines. As I was driving to the Austin airport, I got a call from a toll-free number – It was an answering machine from American Airlines telling me that my flight to MIA with a stop on DFW was cancelled. A customer representative “took [...]

Create Buzz For Your Blog, Website

Juan — Tue, 22 Jun 2010 05:40:42 +0000

There is a list of things that most bloggers, publications and companies struggle for in this digital and social media era. Creating buzz is part of the Top 5. A college career and a demanding job are not great partners for this personal weblog, but I found SeededBuzz to be a great idea that could [...]

Blogs, Facebook, Twitter… Say ‘Hi’ to Foursquare

Juan — Thu, 18 Mar 2010 15:48:00 +0000

Three weeks ago, I was reading an article in AdAge, “If I only have two minutes a day to devote to social marketing, what should I do?” (Can’t link to the article, you need a username and pass) When I learned about Foursquare. It was stated by the author, David Berkowitz, that Foursquare “is the [...]