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	<title>Stuart's Blog</title>
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	<link>http://stuart.plaxoed.com</link>
	<description>"I ain't gonna work on Maggie's farm no more" - Bob Dylan, 1965</description>
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		<title>Recruiters aren&#8217;t all the same</title>
		<link>http://stuart.plaxoed.com/?p=232</link>
		<comments>http://stuart.plaxoed.com/?p=232#comments</comments>
		<pubDate>Sun, 01 Aug 2010 21:48:25 +0000</pubDate>
		<dc:creator>Stuart</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://stuart.plaxoed.com/?p=232</guid>
		<description><![CDATA[Have you ever gotten an e-mail that said something to the effect like &#8220;hey mike, how are you doing?  I have a job for a PHP engineer at some Internet company.  Please ping me back if interested.&#8221;
Recruiters aren&#8217;t all the same.
 
For example, I have 25-years&#8217; experience as a hands-on software engineer and [...]]]></description>
			<content:encoded><![CDATA[<p>Have you ever gotten an e-mail that said something to the effect like &#8220;hey mike, how are you doing?  I have a job for a PHP engineer at some Internet company.  Please ping me back if interested.&#8221;</p>
<p>Recruiters aren&#8217;t all the same.</p>
<div style="padding-right: 10px; float: left"><a title="Stuart May 2010" href="http://www.flickr.com/photos/stuartliroff/4850373521/"><img height="150" width="200" alt="Stuart Liroff" src="http://farm5.static.flickr.com/4139/4850373521_81cd59e301.jpg" /> </a></div>
<p>For example, I have 25-years&#8217; experience as a hands-on software engineer and engineering manager at such top companies as Teknekron, H-P, SGI, and WebMD.  At Plaxo, I built their engineering team from 11 in 2003 to 50 in 2006.  Presently, I&#8217;m Partner at a boutique technical recruiting firm,  <a href="http://bit.ly/greenesearch">GreeneSearch</a>.  <a href="http://greenesearch.com/team.html">Robert Greene, CEO, </a>is a proven and accomplished technology professional with over 20-years&#8217; experience running sales, marketing and partner programs at leading and emerging technology firms.  Robert&#8217;s expertise is in helping to build engineering teams for Enterprise and Internet Consumer companies.  One of Robert&#8217;s differentiators is his portfolio of top tier VCs for whom we both work.  </p>
<p>The way our business works is this: Robert gets a call from one of his sponsor VCs.  They refer Robert to one of their portfolio of emerging Internet startups.  We then visit the client and usually meet with the hiring engineering manager and the CEO.  We learn how much money was invested, we make a determination regarding the value of the equity in the company, we find out what their hiring budget is, we learn their technology stack, their product suite and their business model.  We learn where their hiring pain points are.  At GreeneSearch we work for multiple VCs, and therefore multiple companies at one time, so we&#8217;re able to offer an engineer seeking his/her next challenge a wealth of excellent potential companies/positions to look at.</p>
<p>At the end of my client meeting either Robert or I usually tell them that &#8220;we are known for our quality, not for volume.&#8221;  So, when I reach out to you it&#8217;s because I think you&#8217;re worthy of it.  I think you have an impressive profile.</p>
<p>I usually don&#8217;t want to &#8220;ping you if interested&#8230;&#8221;  I&#8217;d much rather have a good conversation with you to find out where you are in your career, how you got there, and where you&#8217;d like to steer your career.  If any of the companies in my portfolio are of interest to you, then we can talk further; if not, we&#8217;ve gotten to know each other and when you&#8217;re ready to look at your next opportunity, I&#8217;ll be ready to help you.</p>
<p>The client pays our fee; our services are free to our engineer clients.  We offer you expertise in negotiating a mutually beneficial deal and great skills at matching you up with the best opportunity for you.</p>
<p>So the next time I ping you, take a moment to read what I say and consider, perhaps, chatting with me.  As I&#8217;m sure you&#8217;re aware, opportunities are boundless, so I recommend that you do your due diligence in advance of when shopping for a headhunter.</p>
<p>Oh, by the way, I consider myself a Technical Recruiter.</p>
<p>Regards!</p>
<p>Stuart Liroff</p>
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		<title>Update: Helping Teenagers get a higher score on their SAT</title>
		<link>http://stuart.plaxoed.com/?p=215</link>
		<comments>http://stuart.plaxoed.com/?p=215#comments</comments>
		<pubDate>Thu, 08 Apr 2010 18:13:05 +0000</pubDate>
		<dc:creator>Stuart</dc:creator>
				<category><![CDATA[Volunteer]]></category>

		<guid isPermaLink="false">http://stuart.plaxoed.com/?p=215</guid>
		<description><![CDATA[I wanted to take a moment to update family and friends on my volunteer tutoring at Washington High School in San Francisco.
    
To recap for you, I decided it was time to give my time instead of money to my community.  I volunteered to teach a class on &#8220;Increasing Your SAT [...]]]></description>
			<content:encoded><![CDATA[<p>I wanted to take a moment to update family and friends on my volunteer tutoring at Washington High School in San Francisco.</p>
<div style="float: left; padding-right: 10px"><a title="Photo Sharing" href="http://www.flickr.com/photos/stuartliroff/4369116449/">   <img width="240" height="161" border="5" alt="Washington High School" src="http://farm5.static.flickr.com/4035/4369116449_4734283cc6_o.jpg" /> </a></div>
<p>To recap for you, I decided it was time to give my time instead of money to my community.  I volunteered to teach a class on &#8220;Increasing Your SAT Score&#8221; to a group of Juniors and Seniors at Washington High School in The Richmond District of San Francisco.  I have about 15 students who show up every 2-weeks for my 3-hour class.</p>
<p>I was really nervous for the first class, but my friend Alison (she&#8217;s a professor at a local college) calmed me down and helped me put together a plan.  I can still hear her now: &#8220;Stuart, you can&#8217;t talk the whole time; they&#8217;ll get bored; you have to figure out how to get <em>them </em>to talk&#8221;.  That single comment stimulated me into action, and before you knew it, I had created a highly interactive Power Point presentation where I used a didactic yet Socratic method to get the kids to talk and become engaged in the learning process.  Alison helped me brainstorm a whole bunch of ways to teach my SAT class.</p>
<p>The first class was slightly better than a disaster (ok, I&#8217;m my own worst critic).  I put examples on the board that didn&#8217;t work, I got lost in my notes, and fumbled around a lot.  I even started sweating.</p>
<p>But after the class, all I could remember was their faces!  They were paying attention and were engaged.  And several of them came up and told me it was &#8220;a great class&#8221; and some even thanked me.</p>
<p>What could I do to top that?  Well, I went back and re-studied my notes, practiced my examples, and prepared and prepared.  </p>
<p>If the 1st class was a disaster (in my opinion) the 2nd class was more like hitting a home run.  I had more kids in the 2nd class than in the 1st class (apparently the word had gotten out and more kids signed up).  And some had actually learned something in the 1st class and were able to Socratically teach some of the others about the concepts.  During the 2nd class as I was making a point to one of the students, I actually got goose bumps&#8230;.I was teaching and the kids were learning!  </p>
<p>The 3rd class was like a dream.  The students had naturally broken out into different groups, and it became easier for me to teach.  Some of the students have felt more comfortable to speak up, some have picked their favorite places to sit which has helped me to remember their names, and all-in-all, we&#8217;ve become a highly performing functional group, all focused on one thing: to get their SAT scores higher.</p>
<p>Tune in soon for another update on our progress.</p>
<p>Stuart</p>
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		<title>Helping Teenagers get a Higher SAT score</title>
		<link>http://stuart.plaxoed.com/?p=130</link>
		<comments>http://stuart.plaxoed.com/?p=130#comments</comments>
		<pubDate>Fri, 19 Feb 2010 06:24:59 +0000</pubDate>
		<dc:creator>Stuart</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://stuart.plaxoed.com/?p=130</guid>
		<description><![CDATA[I&#8217;ve always wanted to truly give back to my community, but I&#8217;ve never done it. I&#8217;ve given money when asked.  But, I&#8217;ve never given my time.
And year after year, I&#8217;d find myself coming up with one excuse after another about why I would give money but not my time.
This year I turned 62, and [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve always wanted to truly give back to my community, but I&#8217;ve never done it. I&#8217;ve given <strong>money </strong>when asked.  But, I&#8217;ve never given my <strong>time</strong>.</p>
<p>And year after year, I&#8217;d find myself coming up with one excuse after another about why I would give money but not my time.</p>
<p>This year I turned 62, and I&#8217;ve decided that it&#8217;s time.  <strong>It&#8217;s time to give my time to my community.</strong></p>
<p>During my college career, I learned that one of the things I could do really well was take standardized tests.  I knew that a key to scoring high was simply learning a few simple tools, tricks and techniques.</p>
<div style="float: left; padding-right: 10px"><a title="Photo Sharing" href="http://www.flickr.com/photos/stuartliroff/4369116449/">   <img width="240" height="161" border="5" alt="Washington High School" src="http://farm5.static.flickr.com/4035/4369116449_4734283cc6_o.jpg" /> </a></div>
<p>So here it is, 45-years after graduating from High School, and I&#8217;ve decided to help teenagers score better in their SATs.    I&#8217;ve volunteeered to tutor a group of 20 teenagers at <a href="http://sfportal.sfusd.edu/sites/washington_hs/default.aspx">George Washington High School in San Francisco</a>.  </p>
<p>The process of volunteering wasn&#8217;t simple.  I&#8217;ve had my finger prints scanned by the Department of Justice, had a TB test, and had to get several personal references.  And when I volunteered, I thought they&#8217;d say &#8220;here&#8217;s your packet, go over here and teach.&#8221;  Instead, they&#8217;ve asked me to write a Syllabus and have it approved. </p>
<p>I&#8217;m really excited about all of this.  I teach my first class next Thursday, February 25th.</p>
<p>Stuart Liroff</p>
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		<title>Framing the debate on Healthcare</title>
		<link>http://stuart.plaxoed.com/?p=116</link>
		<comments>http://stuart.plaxoed.com/?p=116#comments</comments>
		<pubDate>Mon, 10 Aug 2009 01:00:56 +0000</pubDate>
		<dc:creator>Stuart</dc:creator>
				<category><![CDATA[Healthcare]]></category>

		<guid isPermaLink="false">http://stuart.plaxoed.com/?p=116</guid>
		<description><![CDATA[I was watching CNN just now and I came up with a way to frame the debate on health care because there was a guy on TV saying that Canadians are coming to the U.S. to get healthcare due to the fact that they don&#8217;t like their government run healthcare system.
I think the Republican Party [...]]]></description>
			<content:encoded><![CDATA[<p>I was watching CNN just now and I came up with a way to frame the debate on health care because there was a guy on <img src="http://stuart.plaxoed.com/wp-content/uploads/2009/08/National-Health-Care-Coalition2-150x129.jpg" alt="National Health Care Coalition" title="National Health Care Coalition" width="150" height="129" class="alignleft size-thumbnail wp-image-121" />TV saying that Canadians are coming to the U.S. to get healthcare due to the fact that they don&#8217;t like their government run healthcare system.</p>
<p>I think the Republican Party (people like Sarah Palin and this other Republican they were interviewing on TV) are making up facts to try to frighten and scare people into reacting against President Obama&#8217;s healthcare proposals.  The Republicans try to frame the debate by saying &#8220;the government is going to tell you what health care you can have&#8221; and by trying to make &#8220;single payer health care&#8221; to be something evil. Or by telling stories about Canadians coming to the U.S. to get healthcare, which doesn&#8217;t address the Obama healthcare proposal at all.</p>
<p>Here&#8217;s my framing of it:</p>
<p>1) There is Private Health Insurance.   This is for people like myself and most Americans.  I have private health insurance through my employer.  Many get private health insurance through their union.  Most Americans have Private Health Insurance.  These are all examples of single payer health care.  They don&#8217;t seem evil to me.</p>
<p>2) There&#8217;s Public/Private Insurance.  This is for people who&#8217;ve combined Medicare with Private insurance to get your health coverage.  This is another example of a single payer health care system; doesn&#8217;t seem evil to me.</p>
<p>3) There&#8217;s Public Insurance.  This is for people who can&#8217;t afford to combine private health insurance with Medicare and Medicaid.  There&#8217;s Medicare for people who are over 65, and there&#8217;s Medicaid for people who meet certain other criteria.  There&#8217;s the Veteran&#8217;s Administration for vets.  These are yet another example of a single payer system; again, this isn&#8217;t evil because it&#8217;s helping 10s of millions of elderly Americans to get health coverage.</p>
<p>4) The Uninsured.  There are over 46 million Americans under the age of 65 who have no health insurance and are not qualified for Medicare because of their age.  These people aren&#8217;t qualified for Medicaid either for various bureaucratic reasons.</p>
<p>The Obama administration&#8217;s Health Care proposal is PRIMARILY about creating health insurance for #4, the Uninsured.  </p>
<p>Why does the Obama administration care?  The reasons are many, besides the humanistic idea that the U.S. should simply have universal health care for all of its citizens.  <a href="http://www.nchc.org/facts/coverage.shtml">But, there&#8217;s another agenda</a>.  &#8220;The impacts of going uninsured are clear and severe. Many uninsured individuals postpone needed medical care which results in increased mortality and billions of dollars lost in U.S. productivity and increased expenses to the overall health care system which results in higher healthcare insurance rates&#8221; &#8230; for #1, #2 and #3 above. &#8220;There also exists a significant sense of vulnerability to the potential loss of health insurance which is shared by tens of millions of other Americans who have managed to retain coverage.  Every American should have health care coverage, participation should be mandatory, and everyone should have basic benefits.&#8221; <em>- National Coalition on Health Care.</em></p>
<p>The Republican Party has irresponsibly tried to frame the debate to make the people covered by #1, #2 and #3 believe that their coverage is somehow put at risk by Obama&#8217;s proposal and that the government is somehow going to start managing their health care, which just isn&#8217;t true.</p>
<p>Humbly submitted,<br />
Stuart Liroff</p>
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		<title>Lessons from Recruiting during an economic downturn</title>
		<link>http://stuart.plaxoed.com/?p=85</link>
		<comments>http://stuart.plaxoed.com/?p=85#comments</comments>
		<pubDate>Sat, 24 Jan 2009 20:11:20 +0000</pubDate>
		<dc:creator>Stuart</dc:creator>
				<category><![CDATA["economic downturn"]]></category>
		<category><![CDATA[Recruiting]]></category>

		<guid isPermaLink="false">http://stuart.plaxoed.com/?p=85</guid>
		<description><![CDATA[Last July, I was referred to a portfolio company of one of the VCs I work for.  This past New Year, the CEO of that company wrote to me:
&#62; &#8212;&#8211;Original Message&#8212;&#8211;
&#62; From: [anonymous]
&#62; Sent: Thursday, January 08, 2009 8:48 PM
&#62; To: stuart@bayswaterassociates.com
&#62; Subject: RE: one more idea
&#62;
&#62; Stuart, after internal discussions we decided that overall [...]]]></description>
			<content:encoded><![CDATA[<p>Last July, I was referred to a portfolio company of one of the VCs I work for.  This past New Year, the CEO of that company wrote to me:</p>
<p>&gt; &#8212;&#8211;Original Message&#8212;&#8211;<br />
&gt; From: [anonymous]<br />
&gt; Sent: Thursday, January 08, 2009 8:48 PM<br />
&gt; To: stuart@bayswaterassociates.com<br />
&gt; Subject: RE: one more idea<br />
&gt;<br />
&gt; Stuart, after internal discussions we decided that overall things in the<br />
&gt; valley probably will go for the worse before they get better, and<br />
&gt; that&#8217;s<br />
&gt; when companies will start laying off really best talent. Given that our<br />
&gt; open<br />
&gt; slots are not that numerous we going to postpone this for couple of<br />
&gt; months.<br />
&gt; I will be back in touch when we reactive this.</p>
<p>While I agree with him that things will continue to get worse for awhile, and that therefore his perceived pool of talent will get larger, I disagree on his approach.</p>
<p>I believe recruiting/hiring decisions must be based on information that is more or less under your control (i.e. your own financial forecasts for your business), and should not be based on information that is usually about as good as looking into a crystal ball (i.e. publicly available economic forecasts).  And I believe that candidates must not be treated as if they were commodities swimming in a supply/demand curve.</p>
<p>Let me explain.</p>
<p>It seems to me that my CEO friend is looking at the process of recruiting as if candidates are part of a supply/demand curve; I don&#8217;t believe that is a successful way to approach the task of recruiting/hiring.</p>
<p>I believe recruiting is a process, not a transaction. I believe that there are active and passive candidates who exist in a dynamically changing pool of available talent, and the best chance for my client to hire a candidate (and thus the best chance for me to earn my commission) is to focus on relationships; as candidates become active or remain passive, I can use my relationships to reach out and recruit the best candidates for my client.</p>
<p>For candidates, the lessons seem to to be: maintain your relationships because you never know if/when you&#8217;re going to find yourself searching for your next challenge.  During the past 3-4 months, I&#8217;ve gotten numerous e-mails from people who I don&#8217;t know, caught in layoffs.  Sure I&#8217;ll try to help them, but differentiating yourself through your relationships can only help you.  The best positions I&#8217;ve gotten have come through my relationships.</p>
<p>For CEOs,  the decision to use a contingency recruiter should be made based on the cost/benefit to the company of spending its own limited resources (money, time and energy) on recruiting.  Will your failure in recruiting/hiring cause you to miss or delay whatever functionality you need?  The cost of engaging a contingency recruiter is somewhat low risk to a company, because the company doesn&#8217;t have to pay the fee until they hire the candidate.</p>
<p>For recruiters, continue to build your networks. Recruiting isn&#8217;t a transaction (i.e. recruiting isn&#8217;t a one-shot deal).  Network; contact people because you want to find out their interests and career goals, not because you have a job to offer them.</p>
<p>Recruiting/hiring is a long term process, requiring the cultivation of social networks.  If we look at recruiting/hiring as an attempt to take advantage of forecasts in supply/demand curves, we most likely treat candidates and the recruiting/hiring process as one of mining commodities.  But candidates and companies are filled with people not commodities, and thus building and maintaining our social networks is the long term sustainable way to grow teams.</p>
<p>Humbly submitted,</p>
<p>Stuart Liroff</p>
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		<title>Whitehouse.gov: Governing with Transparency</title>
		<link>http://stuart.plaxoed.com/?p=86</link>
		<comments>http://stuart.plaxoed.com/?p=86#comments</comments>
		<pubDate>Sat, 24 Jan 2009 19:26:25 +0000</pubDate>
		<dc:creator>Stuart</dc:creator>
				<category><![CDATA["government transparency"]]></category>
		<category><![CDATA[Government]]></category>

		<guid isPermaLink="false">http://stuart.plaxoed.com/?p=86</guid>
		<description><![CDATA[Dear President Obama,
Congratulations on becoming our 44th President!
You campaigned on a promise of transparency in government.  But transparency is a multi-way conversation between you and &#8220;the people&#8221;.
 
If you go to the whitehouse.gov website, you&#8217;ll notice that the conversation is one-way: President Barack Obama speaks but we have no way to respond or discuss publicly, [...]]]></description>
			<content:encoded><![CDATA[<p>Dear President Obama,</p>
<p>Congratulations on becoming our 44th President!</p>
<p>You campaigned on a promise of transparency in government.  But transparency is a multi-way conversation between you and &#8220;the people&#8221;.</p>
<div style="padding-right: 10px; float: left"><a href="http://www.flickr.com/photos/stuartliroff/3223190992/"><img height="194" width="240" alt="Whitehouse.gov Splash Page " src="http://farm4.static.flickr.com/3380/3223190992_740af8714c_m.jpg" /> </a></div>
<p>If you go to the <a title="Whitehouse.gov" href="http://www.whitehouse.gov">whitehouse.gov</a> website, you&#8217;ll notice that the conversation is one-way: President Barack Obama speaks but we have no way to respond or discuss publicly, except within our own social networks [there is a "participate" link that allows citizens to submit non-public comments].</p>
<p>Transparency in government is multi-way: you speak, and we interact in the context of a social public network.</p>
<p>Please consider a Wiki approach: you speak and we give you our comments within the framework of moderation and discussion.  The conversation is moderated by an expert (an elected official and/or someone delegated by you).</p>
<p>This approach is successfully used by businesses and a great public example is <a title="Wikipedia" href="http://www.wikipedia.org">Wikipedia.org</a>.</p>
<p align="center"><strong>Road Blocks</strong></p>
<p>These roadblocks must be overcome if we are to achieve a transparently run website &#8220;of the people and by the people&#8221;:[<strong>Credit: </strong><em>Wired Magazine: Wired 17.02, Feb 2009, page 081, "America Online", by Evan Ratliff</em>]</p>
<p><strong>The U.S. Constitution</strong></p>
<p>First Amendment&#8217;s prohibitions on restricting speech.</p>
<p><strong>Access for the Disabled</strong></p>
<p>The Rehabilitation Act requires that all government Web content be made reasonably accessible to those with disabilities.</p>
<p><strong>A Ban on Endorsements</strong></p>
<p>The government cannot endorse commercial private organizations.</p>
<p><strong>Restrictions on Revisions</strong></p>
<p>The Presidential Records Act requires the preservation of all written communications.</p>
<p><strong>Survey Rules</strong></p>
<p>A detailed approval process is required to &#8220;survey&#8221; more than 10 people.</p>
<p><strong>License Agreements </strong></p>
<p>The Feds can&#8217;t draw on content from sites like YouTube that require terms-of-service agreements based on state laws.</p>
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		<title>Amazing Grace</title>
		<link>http://stuart.plaxoed.com/?p=79</link>
		<comments>http://stuart.plaxoed.com/?p=79#comments</comments>
		<pubDate>Sun, 06 Apr 2008 04:56:22 +0000</pubDate>
		<dc:creator>Stuart</dc:creator>
				<category><![CDATA[Amazing Grace]]></category>
		<category><![CDATA[Christian]]></category>
		<category><![CDATA[History]]></category>
		<category><![CDATA[Jewish]]></category>
		<category><![CDATA[John Newton]]></category>
		<category><![CDATA[Old Testament]]></category>
		<category><![CDATA[Thich Nhat Hanh]]></category>
		<category><![CDATA[bagpipes]]></category>

		<guid isPermaLink="false">http://stuart.plaxoed.com/?p=79</guid>
		<description><![CDATA[&#8220;Amazing Grace, how sweet the sound&#8230;&#8221;
I was moved by this story, recently.  The words were written by John Newton, who was born in London, July 24th, 1725, the son of a commander of a merchant ship which sailed the Mediterranean. He led an awful life on the sea as a young boy of only [...]]]></description>
			<content:encoded><![CDATA[<p><a target="_blank" title="Amazing Grace" href="http://en.wikipedia.org/wiki/Amazing_grace">&#8220;Amazing Grace, how sweet the sound&#8230;&#8221;</a></p>
<p>I was moved by this story, recently.  The words were written by <a target="_blank" title="John Newton" href="http://en.wikipedia.org/wiki/John_Newton">John Newton</a>, who was born in London, July 24th, 1725, the son of a commander of a merchant ship which sailed the Mediterranean. He led an awful life on the sea as a young boy of only 11-years old (being impressed into service on a man-of-war; his life then led to desertion, capture, public flogging, and exchange into service on a slave ship; and then he even became a servant of a slave trader where he was brutally abused; he was finally rescued by a friend of his father&#8217;s, where he ultimately became captain of his own ship, and he eventually plied the slave trade himself).</p>
<p>Although he had some early religious instruction from his mother (who had died when he was young), on one harrowing homeward voyage, where he thought he was going to die, instead he lived.  He experienced what he called &#8220;a great deliverance.&#8221;  He continued to ply the slave trade for several years after his &#8220;deliverance&#8221;, but he began to treat the slaves more humanely (slaves routinely perished along the journey and were usually harshly treated).</p>
<p>About 7-years after his &#8220;great deliverance&#8221; he quit the slave trade altogether.  He learned Latin, Greek and Hebrew, all self-taught.  He was subsequently ordained by the Bishop of Lincoln and accepted the curacy of Olney, Buckinghamshire where he became an ordained Minister.  Newton&#8217;s church became so crowded during services that it had to be enlarged.</p>
<p>As many of you know, I&#8217;m <a target="_blank" title="Jew" href="http://en.wikipedia.org/wiki/Jewish">Jewish</a>.  However, I found it fascinating that here was a <a target="_blank" title="http://en.wikipedia.org/wiki/Christian" href="http://stuart.plaxoed.com/Christian">Christian </a>man who wrote a beautiful prayer to the <a target="_blank" title="Old Testament" href="http://en.wikipedia.org/wiki/Old_testament">Old Testament</a> <a target="_blank" title="God" href="http://en.wikipedia.org/wiki/God">God</a>&#8230; my God.  <a target="_blank" title="Nhat Hanh" href="http://en.wikipedia.org/wiki/Nhat_Hanh">Thich Nhat Hanh</a> teaches me, as a Jew, to read Christian literature, so I&#8217;ve opened myself up to their writings and their prayers.  And by doing so, it has helped me to find My God too.  My Old Testament God who seemed so hidden to me all of these years, among the ritualistic Hebrew prayers; but My God has become revealed to me, as I&#8217;ve read the heartfelt hymns, such as those of John Newton.  Click here for the entire hymn: <a title="Amazing Grace" target="_blank" href="http://en.wikipedia.org/wiki/Amazing_grace">excerpt</a></p>
<p style="text-align: center; font-style: italic">Amazing grace! (how sweet the sound)</p>
<p style="text-align: center; font-style: italic">That sav&#8217;d a wretch like me!</p>
<p style="text-align: center; font-style: italic">I once was lost, but now am found,</p>
<p style="text-align: center; font-style: italic">Was blind, but now I see.</p>
<p style="text-align: center">-John Newton, Olney Hymns (London: W. Oliver, 1779)</p>
<p style="text-align: left">I also find it fascinating that this hymn has mostly been sung at funerals.  But, very occasionally it has also been sung at weddings.  Weddings and funerals.  For myself, I would prefer it to be sung at my wedding!  Wouldn&#8217;t you?  Personally, I find it incredibly uplifting.  Accompanied by <a title="Bagpipes" target="_blank" href="http://en.wikipedia.org/wiki/Bagpipes">bagpipes</a>.  Totally awesome!</p>
<p style="text-align: left">As an author&#8217;s footnote, I can remember that <a title="Judy Collins" target="_blank" href="http://en.wikipedia.org/wiki/Judy_Collins">Judy Collins</a> (one of my favorite singers) recorded a version that spent 67-weeks straight on the Singles Charts between 1970-1972!  It&#8217;s been recorded by Rod Stewart and The Faces, Aretha Franklin, Phish, the Royal Scots Dragoon Guards, Hootie &#038; the Blowfish and quite a few others, all <a title="Amazing Grace" target="_blank" href="http://en.wikipedia.org/wiki/Amazing_grace">documented for you on Wikipedia</a>.</p>
<p style="text-align: left">Humbly Submitted this day, April 5th, 2008</p>
<p style="text-align: left">Stuart Liroff</p>
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		<title>Would you like to join a startup that delivered 66M &#8220;smart video ads&#8221; per employee in its 1st 6 months?</title>
		<link>http://stuart.plaxoed.com/?p=77</link>
		<comments>http://stuart.plaxoed.com/?p=77#comments</comments>
		<pubDate>Sun, 24 Feb 2008 23:26:57 +0000</pubDate>
		<dc:creator>Stuart</dc:creator>
				<category><![CDATA[ActionScript]]></category>
		<category><![CDATA[BrightRoll]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[Recruiting]]></category>
		<category><![CDATA[Ruby-on-Rails]]></category>
		<category><![CDATA[Startups]]></category>
		<category><![CDATA[True Ventures]]></category>

		<guid isPermaLink="false">http://stuart.plaxoed.com/?p=77</guid>
		<description><![CDATA[Robin and I visited Tod Sacerdoti and Dru Nelson at their new startup, BrightRoll, in downtown San Francisco.  Led by a team of Internet advertising veterans and engineers, BrightRoll has served billions of advertisements since they got started in 2005.
    
BrightRoll helps major brands execute &#8220;smart video campaigns&#8221; across the industry&#8217;s [...]]]></description>
			<content:encoded><![CDATA[<p><a target="_blank" title="Sweet Robin" href="http://sweetrobin.wordpress.com">Robin </a>and I visited <a target="_blank" title="Tod Sacerdoti" href="http://www.linkedin.com/in/sacerdoti">Tod Sacerdoti</a> and <a target="_blank" title="Dru Nelson" href="http://www.linkedin.com/in/drunelson">Dru Nelson</a> at their new startup, <a target="_blank" title="BrightRoll" href="http://www.brightroll.com">BrightRoll</a>, in <a target="_blank" title="BrightRoll Location" href="http://maps.google.com/maps?q=450+Sansome+St,+San+Francisco,+CA+94111,+USA&#038;sa=X&#038;oi=map&#038;ct=title">downtown San Francisco</a>.  Led by a team of Internet advertising veterans and engineers, BrightRoll has served billions of advertisements since they got started in 2005.</p>
<div style="float: left; padding-right: 10px"><a title="Photo Sharing" href="http://www.flickr.com/photos/stuartliroff/2289791648/">   <img width="240" height="161" border="5" alt=" TodDruRobin" src="http://farm3.static.flickr.com/2023/2289791648_900514594b_m.jpg" /> </a></div>
<p>BrightRoll helps major brands execute &#8220;smart video campaigns&#8221; across the industry&#8217;s leading publishers, including over half of top 100 online media properties in the United States.  Dozens of advertising agencies are using BrightRoll to execute campaigns for their leading brands such as Hewlett-Packard, Sony and Wal-mart. In the past year BrightRoll has served Billions of &#8220;smart video ads&#8221;, making them  the fastest growing video advertising company.</p>
<p>Their primary focus is on building an accurate, reliable system.  They’re building a modular platform, not a monolithic system.  They use a lot of open source and prefer to keep things simple.  Every engineer writes code and gets to express their opinion.  They tend towards agile processes, releasing weekly and pushing up one feature at a time.</p>
<ul>
<li><span style="font-size: 10pt"><strong>Tod Sacerdoti, CEO</strong>.  Tod is a great deal maker and leader for BrightRoll.  In 2005, Tod was responsible for revenue at Plaxo (I recruited Tod into Plaxo <img src='http://stuart.plaxoed.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' />  ).  In late 2005, Tod saw that changes in bandwidth and consumer interest were beginning to drive massive shifts in online video viewing behavior. Dru joined Tod with the mission to make &#8220;smart video ads&#8221; for branded advertisers.  It worked.</span></li>
<li><span style="font-size: 10pt"><strong>Dru Nelson, CTO</strong>,  is a really cool and interesting guy.  He&#8217;s been &#8220;acquired&#8221; by Yahoo! twice in his career: once when he was a Founder at Four11 (which then became RocketMail, which then became Yahoo! Mail) and then a second time when he was a Founder at eGroups which then became Yahoo! Groups.<br />
</span></li>
<li><span style="font-size: 10pt">BrightRoll closed their Series &#8220;B&#8221; round of $5M in December, bringing their total venture funding to $6M since it launched in July 2006.  Their original investor was <a target="_blank" title="True Ventures" href="http://www.trueventures.com"><strong>True Ventures</strong></a>, General Managed by <a target="_blank" title="Jon Callaghan" href="http://www.linkedin.com/pub/0/18/9a5">Jon Callaghan</a>.  I&#8217;ve known Jon since my days as Plaxo&#8217;s Recruiter, when Jon was one of Plaxo&#8217;s early investors.  In those days, I had the only hard-walled office.  Jon used to come in an visit with me, so I got to know Jon more intimately.  Jon&#8217;s portfolio is truly astounding: <a target="_blank" title="Meebo" href="http://www.meebo.com">Meebo</a>, <a target="_blank" title="Plaxo" href="http://www.plaxo.com">Plaxo</a>, <a target="_blank" title="Automattic" href="http://automattic.com/">Automattic </a>(<a target="_blank" title="WordPress" href="http://wordpress.org/">WordPress</a>), <a target="_blank" title="SendMe" href="http://www.sendmemobile.com">SendMe</a>, <a target="_blank" title="SingleFeed" href="http://www.singlefeed.com/">SingleFeed</a>, and quite a few other fantastic properties.</span></li>
</ul>
<p>For my purposes, I&#8217;m recruiting:</p>
<ul>
<li>Server Side Ruby-on-Rails Engineer</li>
<li>Client Side Flash Action Script Engineer</li>
</ul>
<p>Humbly submitted,</p>
<p>Stuart D. Liroff</p>
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		<title>Who else wants to join a firm where the ratio of registered users to employees is &gt; 1.8 million to one?</title>
		<link>http://stuart.plaxoed.com/?p=75</link>
		<comments>http://stuart.plaxoed.com/?p=75#comments</comments>
		<pubDate>Mon, 07 Jan 2008 02:05:03 +0000</pubDate>
		<dc:creator>Stuart</dc:creator>
				<category><![CDATA[Circle of Friends]]></category>
		<category><![CDATA[People I Meet]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[Recruiting]]></category>
		<category><![CDATA[Technology Search International]]></category>

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		<description><![CDATA[Robin and I visited Ephraim Luft and Mike Greenfield on December 20th, 2007.  They are Co-Founders of my new client, and their new startup, Bantr, based in San Francisco, California.
    
Their first product, Circle of Friends, is one of the fastest growing applications on Facebook. Launched in September, 2007, Circle of [...]]]></description>
			<content:encoded><![CDATA[<p><a target="_blank" title="Sweet Robin" href="http://sweetrobin.wordpress.com">Robin </a>and I visited <a target="_blank" title="Ephraim Luft" href="http://www.linkedin.com/in/eluft">Ephraim Luft</a> and <a target="_blank" title="Mike Greenfield" href="http://www.linkedin.com/in/mgreenfield">Mike Greenfield</a> on December 20th, 2007.  They are Co-Founders of my new client, and their new startup, <a title="Circle of Friends" target="_blank" href="http://bantr.com/">Bantr</a>, based in San Francisco, California.</p>
<div style="float: left; padding-right: 10px"><a title="Photo Sharing" href="http://www.flickr.com/photos/stuartliroff/2170293507/">   <img width="190" height="240" border="5" alt=" Circle-of-Friends-Splash" src="http://farm3.static.flickr.com/2103/2170293507_56e9d07aae_m.jpg" /> </a></div>
<p>Their first product, Circle of Friends, is one of the fastest growing applications on Facebook. Launched in September, 2007, Circle of Friends has over 6.5 million users, and is adding over 100,000 new users per day.</p>
<p>Ephraim and Mike first became friends at summer camp and then met up again as teammates on the Stanford Men&#8217;s Ultimate Team while students at Stanford University, where Mike graduated with a B.S. in 2000 with Honors in Mathematical and Computational Science.  Ephraim graduated from Stanford at the same time with a BS in Computer Science.</p>
<div style="float: right; padding-left: 10px"><a title="Photo Sharing" href="http://stuart.plaxoed.com/href=">  <img width="240" height="182" border="5" alt="Ephraim-Mike-Robin" src="http://farm3.static.flickr.com/2241/2173523606_f6dfcd8991_m.jpg" /></a></div>
<p><span style="font-size: 10pt">With a strong background in bringing products to market &#8212; most recently leading product management at Massive Incorporated (acquired by Microsoft) &#8212; and an MBA from Harvard, Ephraim takes on the role of CEO at <a target="_blank" title="Bantr" href="http://bantr.com/">Bantr</a>, the force behind Circle of Friends. “We want to evolve Circle of Friends to create a tighter community, so that our users can discover roles that people play in their lives,” says Ephraim.</span></p>
<div style="float: left; padding-right: 10px"><a title="Photo Sharing" href="http://www.flickr.com/photos/stuartliroff/2170293433/">   <img width="240" height="233" border="5" alt=" Circle-of-Friends-Plaxo" src="http://farm3.static.flickr.com/2012/2170293433_7b958c2ec7_m.jpg" /> </a></div>
<p>With his experience leading <a target="_blank" title="http://www.linkedin.com" href="http://www.linkedin.com">LinkedIn&#8217;s</a> analytics team for the past three years, and Sr. Fraud R&#038;D Scientist at <a target="_blank" title="PayPal" href="http://www.paypal.com">PayPal</a>, Mike takes the role as CTO at Bantr.  “We’re taking viral marketing to the extreme right now,” says Mike.</p>
<p>Their business model is evolving, but will most likely require sponsorships through advertising.</p>
<p>Look for new products, new interfaces, and new announcements very soon.</p>
<p>For my purposes, I’m recruiting AJAX/LAMP and LAMP/Server engineers.</p>
<p>Humbly submitted,</p>
<p>Stuart D. Liroff</p>
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		<title>4,000 Unique Visitors; a 300% increase in Readership in 1 year</title>
		<link>http://stuart.plaxoed.com/?p=74</link>
		<comments>http://stuart.plaxoed.com/?p=74#comments</comments>
		<pubDate>Sun, 06 Jan 2008 06:55:18 +0000</pubDate>
		<dc:creator>Stuart</dc:creator>
				<category><![CDATA[random]]></category>

		<guid isPermaLink="false">http://stuart.plaxoed.com/?p=74</guid>
		<description><![CDATA[Good evening.  I just checked my Google Analytics page.  And there it was; my site has just past 4,000 unique visitors.  4,057 unique visitors to be precise, which is a 305.7% increase in readership in 1 year.



My blog’s Readership has increased by over 100% in just the last 7-months, and by over [...]]]></description>
			<content:encoded><![CDATA[<p>Good evening.  I just checked my Google Analytics page.  And there it was; my site has just past 4,000 unique visitors.  4,057 unique visitors to be precise, which is a 305.7% increase in readership in 1 year.</p>
<p class="MsoNormal">
<div style="float: left; padding-right: 10px"><a title="Photo Sharing" href="http://www.flickr.com/photos/stuartliroff/2171057166/"><img width="240" height="162" border="5" alt=" 010408" src="http://farm3.static.flickr.com/2097/2171057166_bf3688c181_m.jpg" /></a></div>
<p class="MsoNormal">
<p>My blog’s Readership has increased by over 100% in just the last 7-months, and by over 35% in the last 120-days.  4,057 visitors, 5,406 visits, and 8,439 Page Views in the past year.  Thank you for the comments, which many of my readers have sent directly to me via e-mail.  As I&#8217;ve said, I read them all <img src='http://stuart.plaxoed.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> !</p>
<p class="MsoNormal">
<div style="float: right; padding-left: 10px"><a title="Photo Sharing" href="http://www.flickr.com/photos/stuartliroff/2171256286/"><img width="240" height="147" border="5" alt=" Unique-Visitors-010608" src="http://farm3.static.flickr.com/2131/2171256286_b22c9f9170_m.jpg" /></a></div>
<p class="MsoNormal">
<p>When I passed 3,000 unique visits, <a target="_blank" title="Stuart's Blog" href="http://stuart.plaxoed.com/?p=70">I made the observation</a> that it appeared the slope was increasing logarithmically.  Looking at it this evening, I can’t detect much of a change in the slope.  Any thoughts?</p>
<p>Humbly Submitted,</p>
<p>Stuart Liroff</p>
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		<title>Do you Predictify?</title>
		<link>http://stuart.plaxoed.com/?p=73</link>
		<comments>http://stuart.plaxoed.com/?p=73#comments</comments>
		<pubDate>Sun, 28 Oct 2007 17:50:34 +0000</pubDate>
		<dc:creator>Stuart</dc:creator>
				<category><![CDATA[Predictify]]></category>

		<guid isPermaLink="false">http://stuart.plaxoed.com/?p=73</guid>
		<description><![CDATA[I visited Mike Agnich and Parker Barrile on July 26th, 2007.  They are Co-Founders of my new client, and their new startup, Predictify, based in Menlo Park, California.  They had asked me to keep this information &#8220;stealth&#8221; until now.
    
Predictify is developing a “predictions platform” to harness the wisdom of [...]]]></description>
			<content:encoded><![CDATA[<p>I visited <a title="Mike Agnich" target="_blank" href="http://www.linkedin.com/profile?viewProfile=&#038;key=5822693">Mike Agnich</a> and <a title="Parker Barrile" target="_blank" href="http://www.linkedin.com/profile?viewProfile=&#038;key=2698656">Parker Barrile</a> on July 26th, 2007.  They are Co-Founders of my new client, and their new startup, <a title="Predictify" target="_blank" href="http://www.predictify.com">Predictify</a>, based in Menlo Park, California.  They had asked me to keep this information &#8220;stealth&#8221; until now.</p>
<div style="float: left; padding-right: 10px"><a title="Photo Sharing" href="http://www.flickr.com/photos/stuartliroff/1792258880/">   <img width="240" height="211" border="5" alt=" predictify-splash" src="http://farm3.static.flickr.com/2293/1792258880_d79fe9b4ef_m.jpg" /> </a></div>
<p>Predictify is developing a “predictions platform” to harness the wisdom of crowds. They are a small team (7 people) and are technically-minded entrepreneurs who want to revolutionize the way information about future events is collected and analyzed.</p>
<p>Predictify is a “predictions platform” for information seekers of deterministic events.  Their system is used to collect samples, aggregate the data (about politics, sporting events, business intelligence, hedge funds, government, etc.), find patterns, and then create data sets (which are private and proprietary).</p>
<div style="float: right; padding-left: 10px"><a title="Photo Sharing" href="http://www.flickr.com/photos/stuartliroff/1791416291/">  <img width="240" height="137" border="5" alt="ParkerBarrile" src="http://farm3.static.flickr.com/2337/1791416291_40b51cd0ba_m.jpg" /></a></div>
<p>Parker Barille is “Business Lead”.  Parker was Project Manager, Business Operations, at Google for 3-years.  Parker is also a student at Stanford&#8217;s MBA program while multi-tasking as Co-Founder at Predictify.    He holds a math undergraduate degree from Stanford (in Mathematics).</p>
<div style="float: left; padding-right: 10px"><a title="Photo Sharing" href="http://www.flickr.com/photos/stuartliroff/1791416027/">   <img width="212" height="145" border="5" alt=" MikeAgnich" src="http://farm3.static.flickr.com/2093/1791416027_174fe3f18a_m.jpg" /> </a></div>
<p>Mike Agnich is “Head of Engineering”.  Mike spent 5-years at <a title="Zazzle" target="_blank" href="http://www.zazzle.com">Zazzle </a>as Vice President of Product Technology.  Mike and Parker met at Stanford&#8217;s MBA program, where he, too, is multi-tasking as student and Co-Founder.  (Hey <a target="_blank" title="Seth Sternberg" href="http://www.linkedin.com/profile?viewProfile=&#038;key=38420">Seth Sternberg</a>, why didn&#8217;t you do this? <img src='http://stuart.plaxoed.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> ). He also holds a Stanford Undergraduate degree (in CS).</p>
<p>Their business model is transaction based i.e. clients will pay for data sets based on transactions.  Users will query their database, based on the demographic datasets they gather. Data will be kept private for clients.  The whole essence of Predictify is a data driven model.   They went “live” with their first public Beta around August 15th.</p>
<p>Predictify’s product isn’t that they’re going to make predictions!  They’re not like “<a title="Jean Dixon" target="_blank" href="http://en.wikipedia.org/wiki/Jean_Dixon">Jean Dixon</a>” (Do you remember her?)    Rather, they’re going to get opinions about a question.</p>
<p>Why is their system better than others?  They will have a system of financial incentives to participate.  The better your predictions, the more money you can make (i.e. you will get paid for the correct answers!).   Predictify is a “social network built around a reputation system”, says Mike.  Groups of friends will compete, and earn recognition (i.e. peer recognition) to get the “right” answer.</p>
<p>Target markets: •	Sporting Events •	Politics •	Hedge Funds</p>
<p>For my purposes, I’m searching for Server Engineers who are able to make highly scalable, high performance systems with experience scaling web applications to millions of users. You know where to find me.</p>
<p>Humbly submitted,</p>
<p>Stuart D. Liroff</p>
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		<title>3,000 Unique Visits; a 54% increase in 90 days</title>
		<link>http://stuart.plaxoed.com/?p=70</link>
		<comments>http://stuart.plaxoed.com/?p=70#comments</comments>
		<pubDate>Sat, 08 Sep 2007 19:28:20 +0000</pubDate>
		<dc:creator>Stuart</dc:creator>
				<category><![CDATA[random]]></category>

		<guid isPermaLink="false">http://stuart.plaxoed.com/?p=70</guid>
		<description><![CDATA[Good morning.  I just checked my Google Analytics page.  And there it was; my site had just past 3,000 unique visitors.  3,085 unique visitors to be precise.



It has increased by 54% in just the last 90-days.  3,085 visitors, 4,166 visits, and 6,594 pageviews.  Thank you for the comments, which many [...]]]></description>
			<content:encoded><![CDATA[<p>Good morning.  I just checked my Google Analytics page.  And there it was; my site had just past 3,000 unique visitors.  3,085 unique visitors to be precise.</p>
<p class="MsoNormal">
<div style="float: left; padding-right: 10px"><a title="Photo Sharing" href="http://www.flickr.com/photos/stuartliroff/1347715398/"><img width="240" height="162" border="5" alt="Google-Analytics-090807" src="http://farm2.static.flickr.com/1004/1347715398_b82dbcf3a8_m.jpg" /></a></div>
<p class="MsoNormal">
<p>It has increased by 54% in just the last 90-days.  3,085 visitors, 4,166 visits, and 6,594 pageviews.  Thank you for the comments, which many of my readers have sent directly to me via e-mail.  As I&#8217;ve said, I read them all <img src='http://stuart.plaxoed.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> !</p>
<p class="MsoNormal">
<div style="float: right; padding-left: 10px"><a title="Photo Sharing" href="http://www.flickr.com/photos/stuartliroff/1347893630/"><img width="240" height="147" border="5" alt="Unique-Visits-090807" src="http://farm2.static.flickr.com/1278/1347893630_c2ebea5e9f_m.jpg" /></a></div>
<p class="MsoNormal">
<p>My friends, <a title="Joseph Smarr: Thoughts on web development, tech, and life." target="_blank" href="http://josephsmarr.com/">Joseph</a>, <a title="Terry Chay: The Woodwork" target="_blank" href="http://terrychay.com/blog/">Terry</a>, and <a title="Adam Rifkin: Relax, Everything is Deeply Intertwingled" target="_blank" href="http://ifindkarma.typepad.com/">Adam</a>, would look at this chart, and say, hmmm, that appears to be growing logarithmically.  Although, I was trained in <a target="_blank" title="University of California, Berkeley: Department of Sociology" href="http://sociology.berkeley.edu/">Sociology</a>, with a minor in Math, and although I have 25-years in engineering as an engineering manager, they have way more experience in plotting such things than I.  But, if I step back, and look at it, and use my intuition, I&#8217;d have to agree.  It does seem to be tipping up a bit.  What do you think?</p>
<p>Humbly Submitted,</p>
<p>Stuart Liroff</p>
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		<title>Mauna Kea in the Sun</title>
		<link>http://stuart.plaxoed.com/?p=69</link>
		<comments>http://stuart.plaxoed.com/?p=69#comments</comments>
		<pubDate>Thu, 09 Aug 2007 01:37:52 +0000</pubDate>
		<dc:creator>Stuart</dc:creator>
				<category><![CDATA[Natural Phenomena]]></category>
		<category><![CDATA[Travel]]></category>

		<guid isPermaLink="false">http://stuart.plaxoed.com/?p=69</guid>
		<description><![CDATA[
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MaunaKea,
originally uploaded by stuartliroff.

That&#8217;s Mauna Kea, from 100 miles away, in the distance.  You have to look closely, behind the clouds.  We were on the Odyssey, a Pacific Whale Foundation research vessel.  I was holding [...]]]></description>
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<div class="flickr-frame"><a title="photo sharing" href="http://www.flickr.com/photos/stuartliroff/1055671645/"><img class="flickr-photo" alt="MaunaKea" src="http://farm2.static.flickr.com/1280/1055671645_75104227f6_t.jpg" /></a><br />
<span class="flickr-caption"><br />
<a href="http://www.flickr.com/photos/stuartliroff/1055671645/">MaunaKea</a>,<br />
originally uploaded by <a href="http://www.flickr.com/people/stuartliroff/">stuartliroff</a>.<br />
</span></div>
<p>That&#8217;s Mauna Kea, from 100 miles away, in the distance.  You have to look closely, behind the clouds.  We were on the Odyssey, a Pacific Whale Foundation research vessel.  I was holding on for dear life because the boat was rocking on the seas, and Mauna Kea was way off, gleaming in the distance, like a golden beacon in the sun.  It was about 7am.  The captain of the boat said that he almost never had a sight like this.  The clouds just parted and we suddenly saw Mauna Kea, standing really tall.  It was a fantastic.  It suddenly became totally clear; it was an awesome sight to behold; 13,796 ft of a majestic volcanic mountain in front of us, rising from the sea.  I tried to capture how huge it felt.</p>
<p>Nikon D40X<br />
2007/08/08 00:30:32.1<br />
JPEG (8-bit) Normal<br />
Image Size: Large (3872 x 2592)<br />
Color<br />
Lens: VR 55-200mm F/4-5.6 G<br />
Focal Length: 200mm<br />
Exposure Mode: Programmed Auto<br />
Metering Mode: Multi-Pattern<br />
1/640 sec &#8211; F/5.6<br />
Exposure Comp.: 0 EV<br />
Sensitivity: ISO 100<br />
Optimize Image: Normal<br />
White Balance: Direct sunlight +3<br />
AF Mode: AF-A<br />
Flash Sync Mode:<br />
Flash Mode:<br />
Auto Flash Comp:<br />
Color Mode: Mode IIIa (sRGB)<br />
Tone Comp.: Auto<br />
Hue Adjustment: 0°<br />
Saturation: Auto<br />
Sharpening: Auto<br />
Image Comment:<br />
Long Exposure NR: Off<br />
VR Control: On<br />
High ISO NR: Off<br />
<br clear="all" /></p>
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		<title>Some Memories and Plaxo 3.0</title>
		<link>http://stuart.plaxoed.com/?p=68</link>
		<comments>http://stuart.plaxoed.com/?p=68#comments</comments>
		<pubDate>Mon, 09 Jul 2007 06:44:42 +0000</pubDate>
		<dc:creator>Stuart</dc:creator>
				<category><![CDATA[Plaxo 3.0]]></category>
		<category><![CDATA[Rikk Carey]]></category>

		<guid isPermaLink="false">http://stuart.plaxoed.com/?p=68</guid>
		<description><![CDATA[I visited Rikk Carey, and his wife Heather, last Friday, July 6th, at their new home in Miramar, just outside of Half Moon Bay.
    
Rikk was #4 at Plaxo, after Cameron Ring, Todd Masonis and Sean Parker.  I’ve been fortunate to know Rikk for 17-years, since our days at SGI, when [...]]]></description>
			<content:encoded><![CDATA[<p>I visited <a target="_blank" title="Living Ricariously" href="http://rikkcarey.wordpress.com/">Rikk Carey</a>, and his wife Heather, last Friday, July 6th, at their new home in Miramar, just outside of Half Moon Bay.</p>
<div style="float: left; padding-right: 10px"><a title="Photo Sharing" href="http://www.flickr.com/photos/stuartliroff/750307985/">   <img width="240" height="138" border="5" alt="Rikk Carey" src="http://farm2.static.flickr.com/1053/750307985_b8dbc60484_m.jpg" /> </a></div>
<p>Rikk was #4 at Plaxo, after <a target="_blank" title="Cameron Ring" href="http://www.plaxo.com/about/management_team#cam">Cameron Ring</a>, <a target="_blank" title="J. Todd Masonis" href="http://www.plaxo.com/about/management_team#todd">Todd Masonis</a> and <a target="_blank" title="Sean Parker" href="http://www.linkedin.com/profile?viewProfile=&#038;key=2910">Sean Parker</a>.  I’ve been fortunate to know Rikk for 17-years, since our days at SGI, when Rikk was the Project Manager of Cosmo and various other 3D projects for SGI.  Rikk and I sat near one another in SGI’s “open cubicle architecture” (all the project managers sat in cubicles and all the engineers had closed-door offices).  One of Rikk’s trademarks is his laser beam ability to focus.  Sometimes it is scary, especially when he points his focus at you <img src='http://stuart.plaxoed.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> .  Rikk is fun to be around, and there is practically not a sentence that comes out of his mouth, that doesn’t have a joke attached to it, so you really have to pay attention.   And, if it doesn’t have a joke, it usually has a caring phrase or point of concern.   Plaxo just released their 3.0 product, and Rikk was the driving force behind it.</p>
<div style="float: right; padding-left: 10px"><a title="Photo Sharing" href="http://www.flickr.com/photos/stuartliroff/758418047/">  <img width="240" height="143" border="5" alt="Plaxo30" src="http://farm2.static.flickr.com/1008/758418047_a82e3544d8_m.jpg" /></a></div>
<p>The new Plaxo is a fantastic product.  I am proud to say that I was one of Plaxo’s alpha and beta testers.  I worked many late nights with Cam, testing the synch feature, sending Cam my log files, when it failed.  I have over 2,000 people in my address book, so I guess I must be a pretty good test case.</p>
<div style="float: left; padding-right: 10px"><a title="Photo Sharing" href="http://www.flickr.com/photos/stuartliroff/759272254/">   <img width="212" height="221" border="5" alt="Plaxo-Confirm" src="http://farm2.static.flickr.com/1131/759272254_9a1068691e_m.jpg" /> </a></div>
<p>One of the coolest features of Plaxo is the synch feature.  Plaxo synch’s between all of the popular address books (Yahoo, Google, LinkedIn, Outlook, AOL/AIM, MSN Hotmail, etc.).  My BlackBerry synch’s with my Outlook, so I’ve literally got all of my 2,000 contacts completely synchronized and backed up on Plaxo’s servers automagically.  The other cool feature about Plaxo is that anyone who is a member of Plaxo’s service automatically updates their data into my address book the moment they change any of their contact data, instantaneously.  This is a little known feature of Plaxo.  For instance, the other day, I was notified that a recruiter friend who I wanted to contact, had just joined Plaxo, and had entered her new contact info; I was notified of this new contact info immediately, via Plaxo&#8217;s alert feature.</p>
<div style="float: right; padding-left: 10px"><a title="Photo Sharing" href="http://www.flickr.com/photos/stuartliroff/758418553/">  <img width="240" height="160" border="5" alt="DeDuper" src="http://farm2.static.flickr.com/1335/758418553_a2188fb525_m.jpg" /></a></div>
<p>Another really cool feature of Plaxo’s product is the DeDuper.  The DeDuper gets rid of duplicates in your address book.  Not just duplicate records, but duplicate data.  Some of you know that I was an engineer way back in my past, at H-P.  In fact, I worked as a Configuration Management Engineer. So I can truly appreciate what scientific engineering went into the DeDuper.  The engineer who worked on this, <a target="_blank" title="Huy Nguyen" href="http://www.linkedin.com/profile?viewProfile=&#038;key=9841651">Huy Nguyen</a>, did an amazing job making this tool usable “for the rest of us”.  Most of the consumers who use this tool won’t ever really appreciate how easy it is to use the DeDuper, but really; try it; you won’t believe how easy it is to clean up your address book.</p>
<div style="float: left; padding-right: 10px"><a title="Photo Sharing" href="http://www.flickr.com/photos/stuartliroff/758418303/">   <img width="240" height="222" border="5" alt="PlaxoDesktop" src="http://farm2.static.flickr.com/1418/758418303_dffcc4ccba_m.jpg" /> </a></div>
<p>Plaxo 3.0 implemented a really neat new feature called Plaxo Pulse.  What this does is to allow you to publish &#8220;feeds&#8221; of your Flickr sites and your blogs and other sites you would like to publish to your friends and family.  It also allows you to receive feeds of publications from anyone in your address book.  This is a really interesting new way to communicate and Plaxo is breaking ground, here, I think, stepping into Facebook, Flickr, Tagged and LinkedIn territory.  I really like this new feature.</p>
<div style="float: right; padding-left: 10px"><a title="Photo Sharing" href="http://www.flickr.com/photos/stuartliroff/751162770/">   <img width="240" height="191" border="5" alt="Rikk Carey" src="http://farm2.static.flickr.com/1224/751162770_bd09e75309_m.jpg" /> </a></div>
<p>I remember the day, in 1994. I think it was April, 1994, standing outside <a title="David Henke" target="_blank" href="http://www.linkedin.com/profile?viewProfile=&#038;key=4402290">David Henke</a>’s cube, with Rikk, looking at our first glimpse of the Netscape Navigator browser.  We were looking at our friend, <a title="Robert Olson" target="_blank" href="http://www.linkedin.com/profile?viewProfile=&#038;key=96905">Robert Olson</a>’s website, <a title="Virtual Vineyards" target="_blank" href="http://www.wine.com/">Virtual Vineyards</a>, and wondering if it was going to make it or not.  Next door, in their offices were <a title="Jeannine Smith" target="_blank" href="http://www.linkedin.com/profile?viewProfile=&#038;key=1531297">Jeannine Smith</a> and <a title="Eva Manolis" target="_blank" href="http://www.linkedin.com/profile?viewProfile=&#038;key=180574">Eva Manolis</a>; down the hall were <a title="Anil Pal" target="_blank" href="http://www.linkedin.com/profile?viewProfile=&#038;key=1126905">Anil Pal</a> and <a title="Pete Orelup" target="_blank" href="http://www.linkedin.com/profile?viewProfile=&#038;key=3620978">Pete Orelup</a>; and across the way was <a target="_blank" title="Craig Upson" href="http://www.linkedin.com/profile?viewProfile=&#038;key=9821">Craig Upson</a>.  I&#8217;m sure I&#8217;ve forgotten some important people.  Each of these engineers have gone on to become famous, in their own right.  But, Rikk was the one who influenced me the most because I became a recruiter, and I learned how to become a great recruiter because of Rikk Carey.  He taught me that &#8220;you will always be known for the people you hire&#8221;.  I never forgot that quote, Rikk.  And Rikk gave me a set of principles that I use every day as I recruit and that I have taught to my other recruiters at work.  These principles have helped to make me an extremely successful recruiter. I want to say &#8220;thanks, Rikk&#8221;.  And, to anyone out there reading this blog, please go to <a title="Plaxo 3.0" target="_blank" href="http://www.plaxo.com">Plaxo&#8217;s website</a>, and download Plaxo 3.0.  It is fantastic, as Rikk would say.</p>
<p>Humbly submitted,</p>
<p>Stuart D. Liroff</p>
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		<title>2,000 Unique Visitors</title>
		<link>http://stuart.plaxoed.com/?p=67</link>
		<comments>http://stuart.plaxoed.com/?p=67#comments</comments>
		<pubDate>Mon, 04 Jun 2007 03:47:23 +0000</pubDate>
		<dc:creator>Stuart</dc:creator>
				<category><![CDATA[random]]></category>

		<guid isPermaLink="false">http://stuart.plaxoed.com/?p=67</guid>
		<description><![CDATA[I just checked my Google Analytics page.  And there it was; my site had just past 2,000 unique visitors.

In fact, 2,177 unique visitors.  It has doubled in 6-months.  3,034 visits and 4,925 pageviews.  That isn&#8217;t anywhere near the 100,000 unique visitors that some of the pundits get, but, I&#8217;m impressed.  [...]]]></description>
			<content:encoded><![CDATA[<p>I just checked my Google Analytics page.  And there it was; my site had just past 2,000 unique visitors.</p>
<div style="float: left; padding-right: 10px"><a title="Photo Sharing" href="http://www.flickr.com/photos/stuartliroff/529033706/"><img width="240" height="216" border="5" alt="stuart-blog-dashboard" src="http://farm1.static.flickr.com/195/529033706_d16176e295_m.jpg" /></a></div>
<p>In fact, 2,177 unique visitors.  It has doubled in 6-months.  3,034 visits and 4,925 pageviews.  That isn&#8217;t anywhere near the 100,000 unique visitors that some of the pundits get, but, I&#8217;m impressed.  Thank you for the comments, which many of my readers have sent directly to me via e-mail.  I read them all <img src='http://stuart.plaxoed.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> !</p>
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		<title>SendMe Mobile</title>
		<link>http://stuart.plaxoed.com/?p=65</link>
		<comments>http://stuart.plaxoed.com/?p=65#comments</comments>
		<pubDate>Wed, 11 Apr 2007 02:31:05 +0000</pubDate>
		<dc:creator>Stuart</dc:creator>
				<category><![CDATA[SendMe]]></category>
		<category><![CDATA[Startups]]></category>

		<guid isPermaLink="false">http://stuart.plaxoed.com/?p=65</guid>
		<description><![CDATA[As a leading provider of direct to consumer mobile entertainment, SendMe offers the broadest selection of mobile subscription services currently available online in the U.S.  Whether it’s interactive mobile trivia, the latest ringtones and wallpaper, mobile sweepstakes or one of the many other services they provide, SendMe is focused on delivering the best wireless [...]]]></description>
			<content:encoded><![CDATA[<p>As a leading provider of direct to consumer mobile entertainment, <a target="_blank" href="http://www.SendMeMobile.com">SendMe</a> offers the broadest selection of mobile subscription services currently available online in the U.S.  Whether it’s interactive mobile trivia, the latest ringtones and wallpaper, mobile sweepstakes or one of the many other services they provide, SendMe is focused on delivering the best wireless content and experiences straight to your pocket.</p>
<div style="float: left; padding-right: 10px"><a title="Photo Sharing" href="http://www.flickr.com/photos/stuartliroff/449457172/"><img width="180" height="83" alt="SendMeLogo" src="http://farm1.static.flickr.com/183/449457172_ceaa4d68ee_m.jpg" /></a></div>
<p>Last December, I got together with Russell Klein, the CEO of SendMe, to go over the possibility of my recruiting for SendMe.  However, my overtures preceded their revenue by several months!  But as my friend, <a target="_blank" href="http://www.linkedin.com/in/danesantos">Dane Santos</a> recently spoke into my ear, “Never give up,” [and I didn’t], I called Russell back; before you knew it, we were fast and furiously writing up a recruiting contract.</p>
<div style="float: right; padding-left: 10px"><a title="Photo Sharing" href="http://www.flickr.com/photos/stuartliroff/450176332/"><img width="240" height="62" alt="True-Ventures-Logo" src="http://farm1.static.flickr.com/170/450176332_6a12ccb84e_m.jpg" /></a></div>
<p>By the way, SendMe is a <a target="_blank" href="http://www.trueventures.com">True Ventures</a> backed company.  Backed by my friend, Jon Callaghan, True Ventures is a venture firm for early stage entrepreneurs.  I know Jon from his investments in <a target="_blank" href="http://www.plaxo.com">Plaxo</a>, <a target="_blank" title="Meebo" href="http://www.meebo.com">Meebo</a>, and <a target="_blank" href="http://www.brightroll.com/">BrightRoll</a>.     Of course, True Ventures backs <a title="Automattic" target="_blank" href="http://automattic.com/">Automattic</a>    , <a target="_blank" title="Toni's Garage" href="http://toni.schneidersf.com/">Toni Schneider’s</a> and <a title="Photmatt" target="_blank" href="http://photomatt.net/">Matt Mullenwegg’s</a> most amazing product, <a target="_blank" title="WordPress" href="http://wordpress.org/">WordPress</a>. which powers my blog (last November, while having lunch with Jon, I met Toni and Matt, and I was so stunned, with glitterati in my eyes, I forgot to take their <a target="_blank" href="http://stuart.plaxoed.com/?p=43">picture</a>.  Oh, BTW, for SendMe, I’m searching for</p>
<ul>
<li>Java Spring Software Engineers</li>
<li>Java Spring Server Software Engineer</li>
<li>An Operations Manager</li>
<li>A Hands on NetOps Manager</li>
<li>A Software Test Automation Engineer</li>
</ul>
<p>Please take a look at the SendMe <a target="_blank" title="SendMe Careers" href="http://www.sendmemobile.com/company/careers.html">Careers </a>website for details; if you wish to chat, you know how to reach me.</p>
<p>Humbly submitted,</p>
<p>Stuart Liroff</p>
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		<title>My Ning 2.0</title>
		<link>http://stuart.plaxoed.com/?p=63</link>
		<comments>http://stuart.plaxoed.com/?p=63#comments</comments>
		<pubDate>Sat, 24 Mar 2007 02:55:10 +0000</pubDate>
		<dc:creator>Stuart</dc:creator>
				<category><![CDATA[Ning]]></category>
		<category><![CDATA[Startups]]></category>

		<guid isPermaLink="false">http://stuart.plaxoed.com/?p=63</guid>
		<description><![CDATA[The thing I love about S.V. is that there&#8217;s always a 2.0, even for us old folks.  For instance, I visited with Gina Bianchini, CEO, and Diego Doval, Lead Architect, at Ning, which powers over 30,000 social networks worldwide, in January 2007.  They didn&#8217;t hire me to recruit for them back then.

A couple [...]]]></description>
			<content:encoded><![CDATA[<p>The thing I love about S.V. is that there&#8217;s always a 2.0, even for us old folks.  For instance, I visited with Gina Bianchini, CEO, and Diego Doval, Lead Architect, at <a target="_blank" href="http://www.ning.com">Ning</a>, which powers over 30,000 social networks worldwide, in January 2007.  They didn&#8217;t hire me to recruit for them back then.</p>
<div style="float: left; padding-right: 10px"><a title="Photo Sharing" href="http://www.flickr.com/photos/stuartliroff/431441690/"><img width="182" height="240" alt="Ning-home-page" src="http://farm1.static.flickr.com/158/431441690_5af6fee314_m.jpg" /></a></div>
<p>A couple of weeks ago, I sent them a note, to follow up.  I had re-invented myself, as we all have to do from time to time, in order to stay afloat, and Gina, replied with a &#8220;We would be happy to do this [my new proposal].&#8221;  Don&#8217;t you just love S.V. ?  So, my string of part-time work continues!</p>
<div style="float: right; padding-left: 10px"><a title="Photo Sharing" href="http://www.flickr.com/photos/stuartliroff/431922196/"><img width="157" height="68" alt="Ning-logo" src="http://farm1.static.flickr.com/160/431922196_d805fbcbd1_m.jpg" /></a></div>
<p>Oh, BTW, I&#8217;m searching for PHP Application Developers for Ning.  So, if you are exceptionally strong in PHP, and are consumer oriented PHP Application Developers, please <a target="_blank" href="mailto:stuart.liroff@gmail.com">contact me</a>.  We are also searching for a Director of Application Development and a totally hands on QA Manager.  And please stop by and check out Gina&#8217;s really cool <a target="_blank" href="http://www.techcrunch.com/tag/ning/">Ning Demo Video</a> as produced by Robert Scoble and as presented by Michael Arrington; and you might want to read Michael&#8217;s nice write-up about Ning while you&#8217;re at it.  And of course, check out <a target="_blank" title="Ning" href="http://www.ning.com">Ning </a>too!</p>
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		<title>My Plaxo 3.0</title>
		<link>http://stuart.plaxoed.com/?p=62</link>
		<comments>http://stuart.plaxoed.com/?p=62#comments</comments>
		<pubDate>Sun, 04 Mar 2007 05:40:05 +0000</pubDate>
		<dc:creator>Stuart</dc:creator>
				<category><![CDATA[Plaxo]]></category>
		<category><![CDATA[Startups]]></category>

		<guid isPermaLink="false">http://stuart.plaxoed.com/?p=62</guid>
		<description><![CDATA[     I ran into my friends, Pete, Tawheed , Rikk, and John, from Plaxo, over at Chipotle&#8217;s on Charleston Road in Mountain View the other day.  They invited me to take a look at Plaxo&#8217;s new 3.0 release.  Wow!  I was allowed to take a peek, and here&#8217;s [...]]]></description>
			<content:encoded><![CDATA[<p><a title="Photo Sharing" href="http://www.flickr.com/photos/stuartliroff/409547627/"><img width="240" height="182" alt="Plaxo" src="http://farm1.static.flickr.com/168/409547627_619ac6b1ed_m.jpg" /></a>     I ran into my friends, Pete, Tawheed , Rikk, and John, from Plaxo, over at Chipotle&#8217;s on Charleston Road in Mountain View the other day.  They invited me to take a look at Plaxo&#8217;s new 3.0 release.  Wow!  I was allowed to take a peek, and here&#8217;s a sneek preview at their splash page.  Pretty nice guys.  I won&#8217;t show what&#8217;s inside, but I think you will be impressed when you get to take a look too; it is everything and more than what they have promised.  You should sign up and register soon at <a target="_blank" href="http://www.plaxo.com">Plaxo</a>, because it&#8217;s going to be a very useful application for you to use.</p>
<p>Humbly Submitted,<br />
Stuart Liroff<br />
<br clear="all" /></p>
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		<title>My Vimo</title>
		<link>http://stuart.plaxoed.com/?p=61</link>
		<comments>http://stuart.plaxoed.com/?p=61#comments</comments>
		<pubDate>Sun, 18 Feb 2007 00:14:31 +0000</pubDate>
		<dc:creator>Stuart</dc:creator>
				<category><![CDATA[Startups]]></category>

		<guid isPermaLink="false">http://stuart.plaxoed.com/?p=61</guid>
		<description><![CDATA[I think I&#8217;ve finally found my resting spot: Vimo, Comparison Shopping for Health.

I&#8217;m only working part-time these days, but what a part-time gig this is!  Founded by Chini Krishnan, CEO, and my old friend, Shankar Srinivasan, Vice President of Product, Vimo is a ground-breaking comparison shopping website for healthcare where consumers shop for doctors, [...]]]></description>
			<content:encoded><![CDATA[<p>I think I&#8217;ve finally found my resting spot: <a target="_blank" href="http://www.vimo.com/">Vimo</a>, Comparison Shopping for Health.</p>
<div title="Photo Sharing" style="float: left; padding-right: 10px"><img width="197" height="87" alt="Vimo-Logo" src="http://farm1.static.flickr.com/138/392102021_88b90a1e80_m.jpg" /></div>
<p>I&#8217;m only working part-time these days, but what a part-time gig this is!  Founded by Chini Krishnan, CEO, and my old friend, Shankar Srinivasan, Vice President of Product, Vimo is a ground-breaking comparison shopping website for healthcare where consumers shop for doctors, dentists, hospitals, health savings accounts, and health insurance plans.</p>
<p>I&#8217;m totally having deja vu from my WebMD days.  This place is so much fun.  You should come and see their <a target="_blank" href="http://www.vimo.com/blogs/consumer/">blog</a>.  Check it out.  Do your own comparison shopping, or review your own doctor or dentist, or search for a doctor and find out what others say about your doctor.  It&#8217;s a very useful site.</p>
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		<title>Do you Ning?</title>
		<link>http://stuart.plaxoed.com/?p=60</link>
		<comments>http://stuart.plaxoed.com/?p=60#comments</comments>
		<pubDate>Mon, 22 Jan 2007 00:26:33 +0000</pubDate>
		<dc:creator>Stuart</dc:creator>
				<category><![CDATA[My Ning]]></category>

		<guid isPermaLink="false">http://stuart.plaxoed.com/?p=60</guid>
		<description><![CDATA[For the past few weeks, I&#8217;ve been playing with Ning.  It&#8217;s an interesting site for average people like myself, to bring up their own photo sites, and other types of Web Sites, and I wanted to show you that I was able to embed my Ning photo site in my WordPress sidebar.php (see, on [...]]]></description>
			<content:encoded><![CDATA[<p>For the past few weeks, I&#8217;ve been playing with <a target="_blank" href="http://www.ning.com/">Ning</a>.  It&#8217;s an interesting site for average people like myself, to bring up their own <a target="_blank" href="http://stuartliroffsphotos.ning.com/">photo sites</a>, and other types of Web Sites, and I wanted to show you that I was able to embed my Ning photo site in my WordPress sidebar.php (see, on the right)?  Pretty cool, huh?  Also, developers should go to the Ning Developer Site and take a <a target="_blank" href="http://www.ning.com/?view=resources">look</a> around.  More, later.</p>
<p>Humbly submitted,</p>
<p>Stuart</p>
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