PARC PlayOn 2.0

Alliance vs. Horde Preference

In the US and EU, players tend to prefer Alliance. In this article, we'll take a look at an interesting difference among mainland Chinese players. [Go to Full Article]

Number of Characters

Mainland Chinese WoW players have half the number of active characters as EU and US players. We'll take a look at the numbers and consider some potential implications. [Go to Full Article]

Phase II Participant Overview

Let's dive into the data starting with some interesting trends in gender, age, and hours played each week across the 3 regions. [Go to Full Article]

More Demographic Details

WoW players in China are much younger than WoW players in the EU and US. This in turn leads to other dramatic differences in the community demographic profiles. [Go to Full Article]

Phase II Data Overview

Welcome to the Phase II data! In this article, we'll provide an overview of the study methodology, the data collected, and how we plan to analyze the data. Keep up to date with our release of findings via RSS or Twitter: [Go to Full Article]

Phase 2 Study

Read about and participate in the new phase of our research study. [Go to Full Article]

Shifting to Phase 2

We'd like to thank everyone who participated in the US and HK+TW phase of the study. We're now winding down on the data analysis of Phase 1 and preparing the design of Phase 2 (targeting mainland China and the EU). As such, there won't be any regular blog posts for a while as we ramp up for Phase 2. Again, a big thank you to everyone who was a part of the Phase 1 study.

Changing Guilds

Tracking guild affiliations over time lets us count how often players change guilds. The data gives some clues as to how demographic make-up of guilds might influence guild stability. [Go to Full Article]

Days and Hours Played

Tracking from in-game and the Armory lets us look at how many days and hours players spend each month in the game. Here we take a look at age and gender differences. [Go to Full Article]

Frequent Fliers

What does frequent flying (via flight paths) say about a player? [Go to Full Article]