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<channel>
	<title>Ploom</title>
	
	<link>http://www.ploom.com</link>
	<description>Ploom is an upstart tobacco company based in San Francisco. Our first product, the model One, is a hand-held device for warming our tobacco or herbal blended Pods just enough to release their flavor in the form of a delicious, satisfying vapor.</description>
	<lastBuildDate>Fri, 14 Jun 2013 19:22:41 +0000</lastBuildDate>
	<language>en</language>
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		<atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/rss+xml" href="http://feeds.feedburner.com/ploom/bNhT" /><feedburner:info uri="ploom/bnht" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com/" /><feedburner:emailServiceId>ploom/bNhT</feedburner:emailServiceId><feedburner:feedburnerHostname>http://feedburner.google.com</feedburner:feedburnerHostname><item>
		<title>Selectism: The Ploom Pax Portable Vaporizer is Now Available in Emerald Green</title>
		<link>http://feedproxy.google.com/~r/ploom/bNhT/~3/wl9r7NaGcio/selectism-the-ploom-pax-portable-vaporizer-is-now-available-in-emerald-green</link>
		<comments>http://www.ploom.com/in-the-news/selectism-the-ploom-pax-portable-vaporizer-is-now-available-in-emerald-green#comments</comments>
		<pubDate>Tue, 04 Jun 2013 23:01:46 +0000</pubDate>
		<dc:creator>lauryn</dc:creator>
				<category><![CDATA[In the News]]></category>
		<category><![CDATA[Pax]]></category>
		<category><![CDATA[Ploom]]></category>

		<guid isPermaLink="false">http://www.ploom.com/?p=2712</guid>
		<description><![CDATA[<p style="float:right; margin:0 0 10px 15px; width:240px;">
		<img src="http://www.ploom.com/wp-content/uploads/2013/06/13-0603_selectism_pax-ploom-emerald-vaporizer-01-630x420.jpg" width="240" />
		</p><p>&#8220;The highly lauded Ploom Pax portable vaporizer, is now available in emerald green, Pantone’s 2013 Color of the Year.&#8221;&#8230;</p>]]></description>
			<content:encoded><![CDATA[<p style="float:right; margin:0 0 10px 15px; width:240px;">
		<img src="http://www.ploom.com/wp-content/uploads/2013/06/13-0603_selectism_pax-ploom-emerald-vaporizer-01-630x420.jpg" width="240" />
		</p><p>&#8220;The highly lauded Ploom Pax portable vaporizer, is now available in emerald green, Pantone’s 2013 Color of the Year.&#8221;</p>
<img src="http://feeds.feedburner.com/~r/ploom/bNhT/~4/wl9r7NaGcio" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://www.ploom.com/in-the-news/selectism-the-ploom-pax-portable-vaporizer-is-now-available-in-emerald-green/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.ploom.com/in-the-news/selectism-the-ploom-pax-portable-vaporizer-is-now-available-in-emerald-green</feedburner:origLink></item>
		<item>
		<title>Business Insider: 15 Startups Leading The Hardware Revolution</title>
		<link>http://feedproxy.google.com/~r/ploom/bNhT/~3/PmvuhFcEYXw/business-insider-15-startups-leading-the-hardware-revolution</link>
		<comments>http://www.ploom.com/in-the-news/business-insider-15-startups-leading-the-hardware-revolution#comments</comments>
		<pubDate>Fri, 31 May 2013 22:35:51 +0000</pubDate>
		<dc:creator>lauryn</dc:creator>
				<category><![CDATA[In the News]]></category>
		<category><![CDATA[Pax]]></category>
		<category><![CDATA[Ploom]]></category>

		<guid isPermaLink="false">http://www.ploom.com/?p=2691</guid>
		<description><![CDATA[<p style="float:right; margin:0 0 10px 15px; width:240px;">
		<img src="http://www.ploom.com/wp-content/uploads/2013/05/bizinsider_jpg.jpg" width="240" />
		</p><p>&#8220;Ploom designs and manufactures portable tobacco vaporizers that re-imagine the smoking experience.&#8221;&#8230;</p>]]></description>
			<content:encoded><![CDATA[<p style="float:right; margin:0 0 10px 15px; width:240px;">
		<img src="http://www.ploom.com/wp-content/uploads/2013/05/bizinsider_jpg.jpg" width="240" />
		</p><p>&#8220;Ploom designs and manufactures portable tobacco vaporizers that re-imagine the smoking experience.&#8221;</p>
<img src="http://feeds.feedburner.com/~r/ploom/bNhT/~4/PmvuhFcEYXw" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://www.ploom.com/in-the-news/business-insider-15-startups-leading-the-hardware-revolution/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.ploom.com/in-the-news/business-insider-15-startups-leading-the-hardware-revolution</feedburner:origLink></item>
		<item>
		<title>New Emerald Pax &amp; Blend X Pipe Tobacco</title>
		<link>http://feedproxy.google.com/~r/ploom/bNhT/~3/ZfMG7jO2Dkw/new-emerald-pax-blend-x-pipe-tobacco</link>
		<comments>http://www.ploom.com/in-the-news/new-emerald-pax-blend-x-pipe-tobacco#comments</comments>
		<pubDate>Fri, 24 May 2013 09:00:23 +0000</pubDate>
		<dc:creator>lauryn</dc:creator>
				<category><![CDATA[In the News]]></category>
		<category><![CDATA[Pax]]></category>

		<guid isPermaLink="false">http://www.ploom.com/?p=2626</guid>
		<description><![CDATA[<p style="float:right; margin:0 0 10px 15px; width:240px;">
		<img src="http://www.ploom.com/wp-content/uploads/2013/05/PAX_Pkg_Device_BackBkgd_Mstr_All_RGB_r2_s_4_low.jpg" width="240" />
		</p><p>Drumroll please&#8230;introducing <a href="http://www.ploom.com/Pax" target="_self">Emerald Pax</a>. Your favorite device now comes in four colors with the addition of Pantone&#8217;s Color of the Year.</p>
<p>Pre-sale is now live. Orders will begin shipping Monday, 6/3.</p>
<p>We look forward to seeing your Emerald &#8230;</p>]]></description>
			<content:encoded><![CDATA[<p style="float:right; margin:0 0 10px 15px; width:240px;">
		<img src="http://www.ploom.com/wp-content/uploads/2013/05/PAX_Pkg_Device_BackBkgd_Mstr_All_RGB_r2_s_4_low.jpg" width="240" />
		</p><p>Drumroll please&#8230;introducing <a href="http://www.ploom.com/Pax" target="_self">Emerald Pax</a>. Your favorite device now comes in four colors with the addition of Pantone&#8217;s Color of the Year.</p>
<p>Pre-sale is now live. Orders will begin shipping Monday, 6/3.</p>
<p>We look forward to seeing your Emerald Pax pics on <a href="http://www.facebook.com/ploomroom" target="_self">Facebook</a>, <a href="http://www.twitter.com/ploom" target="_self">Twitter</a> and <a href="http://instagram.com/ploomroom" target="_self">Instagram</a>.</p>
<p>We&#8217;re also proud to present our new <a href="http://www.ploom.com/pax#related-products" target="_self">Ploom Blend X Pipe Tobacco</a>, a brilliant blend of the finest matured Golden Virginia tobaccos. Offered in a 50-gram tin, its creamy mild flavor and subtle aroma make it a great entry-level tobacco and all-around crowd-pleaser. Blend X delivers an optimal Pax experience. As with Emerald Pax, pre-sale is now live, and orders begin shipping Monday 6/3. Happy Plooming!</p>
<img src="http://feeds.feedburner.com/~r/ploom/bNhT/~4/ZfMG7jO2Dkw" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://www.ploom.com/in-the-news/new-emerald-pax-blend-x-pipe-tobacco/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.ploom.com/in-the-news/new-emerald-pax-blend-x-pipe-tobacco</feedburner:origLink></item>
		<item>
		<title>Apartment Therapy: Ploom Pax Daily Tech Find</title>
		<link>http://feedproxy.google.com/~r/ploom/bNhT/~3/RKc-_CpBL5I/apartment-therapy-ploom-pax-daily-tech-find</link>
		<comments>http://www.ploom.com/in-the-news/apartment-therapy-ploom-pax-daily-tech-find#comments</comments>
		<pubDate>Thu, 16 May 2013 20:53:47 +0000</pubDate>
		<dc:creator>lauryn</dc:creator>
				<category><![CDATA[In the News]]></category>
		<category><![CDATA[Pax]]></category>

		<guid isPermaLink="false">http://www.ploom.com/?p=2596</guid>
		<description><![CDATA[<p style="float:right; margin:0 0 10px 15px; width:240px;">
		<img src="http://www.ploom.com/wp-content/uploads/2012/07/Screen-shot-2012-07-11-at-3.25.40-PM.png" width="240" />
		</p><p>&#8220;A pocket-sized device designed to heat up any leaves just hot enough to extract the kick, but without producing offensive smoke&#8230;a 21st century pipe.&#8221;&#8230;</p>]]></description>
			<content:encoded><![CDATA[<p style="float:right; margin:0 0 10px 15px; width:240px;">
		<img src="http://www.ploom.com/wp-content/uploads/2012/07/Screen-shot-2012-07-11-at-3.25.40-PM.png" width="240" />
		</p><p>&#8220;A pocket-sized device designed to heat up any leaves just hot enough to extract the kick, but without producing offensive smoke&#8230;a 21st century pipe.&#8221;</p>
<img src="http://feeds.feedburner.com/~r/ploom/bNhT/~4/RKc-_CpBL5I" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://www.ploom.com/in-the-news/apartment-therapy-ploom-pax-daily-tech-find/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.ploom.com/in-the-news/apartment-therapy-ploom-pax-daily-tech-find</feedburner:origLink></item>
		<item>
		<title>Gizmodo En Espanol: Análisis del vaporizador Pax: una mejor alternativa a los cigarrillos</title>
		<link>http://feedproxy.google.com/~r/ploom/bNhT/~3/gyQNq7wVJ4Y/gizmodo-en-espanol-analisis-del-vaporizador-pax-una-mejor-alternativa-a-los-cigarrillos</link>
		<comments>http://www.ploom.com/in-the-news/gizmodo-en-espanol-analisis-del-vaporizador-pax-una-mejor-alternativa-a-los-cigarrillos#comments</comments>
		<pubDate>Tue, 14 May 2013 00:12:55 +0000</pubDate>
		<dc:creator>lauryn</dc:creator>
				<category><![CDATA[In the News]]></category>
		<category><![CDATA[Pax]]></category>

		<guid isPermaLink="false">http://www.ploom.com/?p=2590</guid>
		<description><![CDATA[<p style="float:right; margin:0 0 10px 15px; width:240px;">
		<img src="http://www.ploom.com/wp-content/uploads/2013/05/Giz_En_Espanol.jpg" width="240" />
		</p><p>&#8220;Impresionante. Es elegante y compacto. Si Apple fuera a lan<wbr>zar unvaporizador probablement</wbr><wbr>e seria este.&#8221;</wbr>&#8230;</p>]]></description>
			<content:encoded><![CDATA[<p style="float:right; margin:0 0 10px 15px; width:240px;">
		<img src="http://www.ploom.com/wp-content/uploads/2013/05/Giz_En_Espanol.jpg" width="240" />
		</p><p>&#8220;Impresionante. Es elegante y compacto. Si Apple fuera a lan<wbr>zar unvaporizador probablement<wbr>e seria este.&#8221;</wbr></wbr></p>
<img src="http://feeds.feedburner.com/~r/ploom/bNhT/~4/gyQNq7wVJ4Y" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://www.ploom.com/in-the-news/gizmodo-en-espanol-analisis-del-vaporizador-pax-una-mejor-alternativa-a-los-cigarrillos/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.ploom.com/in-the-news/gizmodo-en-espanol-analisis-del-vaporizador-pax-una-mejor-alternativa-a-los-cigarrillos</feedburner:origLink></item>
		<item>
		<title>Pax at 2013 Coachella</title>
		<link>http://feedproxy.google.com/~r/ploom/bNhT/~3/bVX2Ga5fdqY/pax-at-2013-coachella</link>
		<comments>http://www.ploom.com/in-the-news/pax-at-2013-coachella#comments</comments>
		<pubDate>Wed, 01 May 2013 09:00:03 +0000</pubDate>
		<dc:creator>lauryn</dc:creator>
				<category><![CDATA[In the News]]></category>

		<guid isPermaLink="false">http://www.ploom.com/?p=2531</guid>
		<description><![CDATA[<p style="float:right; margin:0 0 10px 15px; width:240px;">
		<img src="http://www.ploom.com/wp-content/uploads/2013/04/newsletter-pic.jpg" width="240" />
		</p><p><span class="GINGER_SOFATWARE_correct">Ploom&#8217;s</span> Pax lounge at the Hard Rock Hotel Music Lounge Palm Springs during the first weekend of the 2013 Coachella music festival entertained a number of celebrity guests including Elijah Woods (Lord of the Rings), Alfie Allen (Game of &#8230;</p>]]></description>
			<content:encoded><![CDATA[<p style="float:right; margin:0 0 10px 15px; width:240px;">
		<img src="http://www.ploom.com/wp-content/uploads/2013/04/newsletter-pic.jpg" width="240" />
		</p><p><span class="GINGER_SOFATWARE_correct">Ploom&#8217;s</span> Pax lounge at the Hard Rock Hotel Music Lounge Palm Springs during the first weekend of the 2013 Coachella music festival entertained a number of celebrity guests including Elijah Woods (Lord of the Rings), Alfie Allen (Game of Thrones), Kelly Rowland, Connor Cruise and Rumer Willis, as well as numerous Coachella performers including Luciano, The Lumineers, Wild Nothing, Blood Diamonds, Action Bronson, St. Lucia, Passion Pit and the Descendants.</p>
<p>Guests enjoyed vodka <span class="GINGER_SOFATWARE_correct">snowcones</span> and their new <span class="GINGER_SOFATWARE_correct">Pax</span> vaporizers while listening to the poolside DJ sets and performances on the terrace. The entire hotel was temporarily artistically renovated by artist Mr. Brainwash of <em>Exit through the Giftshop</em> fame. <span class="GINGER_SOFATWARE_noSuggestion GINGER_SOFATWARE_correct">Pax</span> vaporizers made their way across the festival and various Coachella activities. Our favorite <span class="GINGER_SOFATWARE_correct">Pax</span> spotting was a Pax &#8220;concert lighter salute&#8221; during <span class="GINGER_SOFATWARE_correct">Nas&#8217; performance</span> at the Details Magazine party. Looking forward to the rest of the <span class="GINGER_SOFATWARE_correct">Pax</span> summer season!</p>
<p><em style="font-size: 13px; line-height: 19px;">Photo Credit: Johnny Nunez </em></p>
<img src="http://feeds.feedburner.com/~r/ploom/bNhT/~4/bVX2Ga5fdqY" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://www.ploom.com/in-the-news/pax-at-2013-coachella/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.ploom.com/in-the-news/pax-at-2013-coachella</feedburner:origLink></item>
		<item>
		<title>New Pax Cleaning Video</title>
		<link>http://feedproxy.google.com/~r/ploom/bNhT/~3/x9g7YfVdZ3c/new-pax-cleaning-video</link>
		<comments>http://www.ploom.com/pax/new-pax-cleaning-video#comments</comments>
		<pubDate>Fri, 19 Apr 2013 23:15:42 +0000</pubDate>
		<dc:creator>sarah</dc:creator>
				<category><![CDATA[Pax]]></category>

		<guid isPermaLink="false">http://www.ploom.com/?p=2535</guid>
		<description><![CDATA[<p style="float:right; margin:0 0 10px 15px; width:240px;">
		<img src="http://www.ploom.com/wp-content/uploads/2013/04/Screen-Shot-2013-04-19-at-4.14.00-PM.png" width="240" />
		</p><p>Properly protect your investment and watch Ploom&#8217;s <a title="Pax Cleaning Guide" href="http://www.youtube.com/watch?v=38704Feyn8Y&#38;feature=youtu.be" data-cke-saved-href="http://www.ploom.com/pax#videos">new Pax cleaning video</a>.</p>
<p>Reach out to us at <a href="http://www.ploom.com/support" target="_self" data-cke-saved-href="http://www.ploom.com/support">ploom.com/support</a> or support@ploom.com with any questions.</p>
<p>A clean Pax is a happy Pax!&#8230;</p>]]></description>
			<content:encoded><![CDATA[<p style="float:right; margin:0 0 10px 15px; width:240px;">
		<img src="http://www.ploom.com/wp-content/uploads/2013/04/Screen-Shot-2013-04-19-at-4.14.00-PM.png" width="240" />
		</p><p>Properly protect your investment and watch Ploom&#8217;s <a title="Pax Cleaning Guide" href="http://www.youtube.com/watch?v=38704Feyn8Y&amp;feature=youtu.be" data-cke-saved-href="http://www.ploom.com/pax#videos">new Pax cleaning video</a>.</p>
<p>Reach out to us at <a href="http://www.ploom.com/support" target="_self" data-cke-saved-href="http://www.ploom.com/support">ploom.com/support</a> or support@ploom.com with any questions.</p>
<p>A clean Pax is a happy Pax!</p>
<img src="http://feeds.feedburner.com/~r/ploom/bNhT/~4/x9g7YfVdZ3c" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://www.ploom.com/pax/new-pax-cleaning-video/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.ploom.com/pax/new-pax-cleaning-video</feedburner:origLink></item>
		<item>
		<title>Fashion Indie: Welcome To The Ploom Room</title>
		<link>http://feedproxy.google.com/~r/ploom/bNhT/~3/8rvfITBKW6A/fashion-indie-welcome-to-the-ploom-room</link>
		<comments>http://www.ploom.com/in-the-news/fashion-indie-welcome-to-the-ploom-room#comments</comments>
		<pubDate>Fri, 19 Apr 2013 18:27:09 +0000</pubDate>
		<dc:creator>lauryn</dc:creator>
				<category><![CDATA[In the News]]></category>
		<category><![CDATA[Pax]]></category>

		<guid isPermaLink="false">http://www.ploom.com/?p=2523</guid>
		<description><![CDATA[<p style="float:right; margin:0 0 10px 15px; width:240px;">
		<img src="http://www.ploom.com/wp-content/uploads/2013/04/FashionIndie_1.jpeg" width="240" />
		</p><p>&#8220;I decided to give the product a try and I&#8217;ve been enamored ever since. Kind of like smoking from a hookah that creates clean, smokeless vapors, the device heats tobacco without burning it. I&#8217;ve become a bit obsessed.&#8221;&#8230;</p>]]></description>
			<content:encoded><![CDATA[<p style="float:right; margin:0 0 10px 15px; width:240px;">
		<img src="http://www.ploom.com/wp-content/uploads/2013/04/FashionIndie_1.jpeg" width="240" />
		</p><p>&#8220;I decided to give the product a try and I&#8217;ve been enamored ever since. Kind of like smoking from a hookah that creates clean, smokeless vapors, the device heats tobacco without burning it. I&#8217;ve become a bit obsessed.&#8221;</p>
<img src="http://feeds.feedburner.com/~r/ploom/bNhT/~4/8rvfITBKW6A" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://www.ploom.com/in-the-news/fashion-indie-welcome-to-the-ploom-room/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.ploom.com/in-the-news/fashion-indie-welcome-to-the-ploom-room</feedburner:origLink></item>
		<item>
		<title>San Francisco Magazine Innovation Almanac: A Kinder, Gentler Puff</title>
		<link>http://feedproxy.google.com/~r/ploom/bNhT/~3/5-Ki5yCh0io/san-francisco-magazine-modern-luxury-innovation-almanac-a-kinder-gentler-puff</link>
		<comments>http://www.ploom.com/in-the-news/san-francisco-magazine-modern-luxury-innovation-almanac-a-kinder-gentler-puff#comments</comments>
		<pubDate>Thu, 11 Apr 2013 16:40:52 +0000</pubDate>
		<dc:creator>lauryn</dc:creator>
				<category><![CDATA[In the News]]></category>
		<category><![CDATA[Pax]]></category>

		<guid isPermaLink="false">http://www.ploom.com/?p=2508</guid>
		<description><![CDATA[<p style="float:right; margin:0 0 10px 15px; width:240px;">
		<img src="http://www.ploom.com/wp-content/uploads/2013/04/Modern_Lux.jpg" width="240" />
		</p><p>&#8220;A space-age vaporizer for all your needs&#8230;like a colorful version of the monolith in 2001: A Space Odyssey.&#8221;&#8230;</p>]]></description>
			<content:encoded><![CDATA[<p style="float:right; margin:0 0 10px 15px; width:240px;">
		<img src="http://www.ploom.com/wp-content/uploads/2013/04/Modern_Lux.jpg" width="240" />
		</p><p>&#8220;A space-age vaporizer for all your needs&#8230;like a colorful version of the monolith in 2001: A Space Odyssey.&#8221;</p>
<img src="http://feeds.feedburner.com/~r/ploom/bNhT/~4/5-Ki5yCh0io" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://www.ploom.com/in-the-news/san-francisco-magazine-modern-luxury-innovation-almanac-a-kinder-gentler-puff/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.ploom.com/in-the-news/san-francisco-magazine-modern-luxury-innovation-almanac-a-kinder-gentler-puff</feedburner:origLink></item>
		<item>
		<title>Gear Hungry Hands-On: Ploom Pax Review</title>
		<link>http://feedproxy.google.com/~r/ploom/bNhT/~3/E3uesqnC-ek/gear-hungry-hands-on-ploom-pax-review</link>
		<comments>http://www.ploom.com/in-the-news/gear-hungry-hands-on-ploom-pax-review#comments</comments>
		<pubDate>Mon, 08 Apr 2013 21:58:01 +0000</pubDate>
		<dc:creator>lauryn</dc:creator>
				<category><![CDATA[In the News]]></category>
		<category><![CDATA[Pax]]></category>

		<guid isPermaLink="false">http://www.ploom.com/?p=2499</guid>
		<description><![CDATA[<p style="float:right; margin:0 0 10px 15px; width:240px;">
		<img src="http://www.ploom.com/wp-content/uploads/2013/04/Gear-Hungry-Ploom-Pax-Hands-On-.jpg" width="240" />
		</p><p>&#8220;Ploom&#8217;s sleek, pocketable device is here to stay, sets the bar for portable vaporizers (hell, it sets it for other, smoking-unrelated electronic devices, too), plus is discreet enough to see some serious use in the field.&#8221;&#8230;</p>]]></description>
			<content:encoded><![CDATA[<p style="float:right; margin:0 0 10px 15px; width:240px;">
		<img src="http://www.ploom.com/wp-content/uploads/2013/04/Gear-Hungry-Ploom-Pax-Hands-On-.jpg" width="240" />
		</p><p>&#8220;Ploom&#8217;s sleek, pocketable device is here to stay, sets the bar for portable vaporizers (hell, it sets it for other, smoking-unrelated electronic devices, too), plus is discreet enough to see some serious use in the field.&#8221;</p>
<img src="http://feeds.feedburner.com/~r/ploom/bNhT/~4/E3uesqnC-ek" height="1" width="1"/>]]></content:encoded>
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