At the heart of the Master Plan is the concept of keyword theming the content of your website in such a way that the search engines see it as being highly relevant to the keyword phrase you are targeting. Charles recommends strategies to avoid watering down the relevance of your web pages by introducing irrelevant keywords. You want the search engines to be as clear as possible as to what your web page is about, and more relevant than other similar pages so it ranks high in the search results.

For a larger website, he recommends a strategy of building your website in separate silos of related pages, with each silo following a specific theme.

Most markets can be broken down into a hierarchy of topics. A successful website on camping might be made up of silos of pages on tents, gas stoves, sleeping bags, and so on. The tent silo might have separate silos of pages on hiking tents, family tents, awnings, large marquees, adventure and mountain climbing tents, for example.  At a further level of detail, the family tent silo might be broken down into more detailed silos by tent capacity or brand. By building a website in this way a searcher looking for a family tent for 6 people is more likely to see your page on that topic come up than a page from someone whose web pages feature a less specifically relevant range of tents and other camping equipment all lumped together.

The Master Plan spells out in great detail the market research and website building strategies that should be followed to apply these principles.

When Charles Heflin first talked about these ideas they were quite innovative. Until then they were mostly the preserve of the top SEO experts who had researched and developed the concepts by testing - people like Bruce Clay, who was mainly advising corporate website builders. The Master Plan made these ideas accessible to smaller website builders and internet marketers, and now the ideas are widely applied. In today's competitive internet marketplace they really are essential strategies.

The first new website I built using these methods worked surprisingly well. After I loaded up the site I wrote three or four articles promoting it  for ezinearticles.com, and inserted a couple of simple free classified ads for the site. Nothing more happened while I dealt with some pressing personal business. My plan was to come back later to refine the site, build links and so on, to get the site properly established and earning for me. Imagine my surprise to find about 10 days later that 125 pages (80%) from the site were listed on Google, and that some of the pages were even on the first search page for popular keywords. In an even bigger surprise, my site was listed in the top 30 search results for the name of one of the best selling ebooks on Clickbank! Best of all, traffic was beginning to arrive, at the rate of 40 - 50 unique visitors a day.

I had sites I built several months before that were completely ignored by Google and attracted no traffic at all. And, no, they were not junky sites, but had useful content and back links. The difference was how the new site was built using the search engine optimization methods explained in Charles Heflin's The Master Plan. You could better describe these methods as simply good search engine marketing: nothing "black hat" at all, just good sound website design based on a clear grasp of what the search engines are looking for. The good thing about this approach is that the site ends up also being what your visitors are looking for as well.

You still have to put effort into building back links for the site to raise its profile and its page ranking, and set it up to make some money from its new traffic. The Master Plan also tells you how best to go about these steps as well.

Maybe an Adwords pay per click promotion (PPC) could attract similar levels of traffic to the site, but the cost difference is vast. Search engine traffic is free, and it will just keep coming and growing as the back links increase. PPC is fast acting, but typically half your sales earnings get spent on the advertising.

Among all the confusion and hype on internet marketing, for me Charles Heflin's The Master Plan stands out as a calm, no-nonsense and well researched report on how to make your website successful and how to attain your financial independence from the internet. It is full of intelligent insights, and of those magic "Aha!" moments when you suddenly see how to make sense out of all the clutter. Best of all, it is not that heavily promoted - so with it you can quickly steal a march on the vast majority of other website builders, who will remain struggling to get their internet marketing ventures off the ground. Although it has not been revised for a while the contents remain sound, and this report stands out from all the hype as one of the little known secrets of how to build a successful internet marketing business.

With the insights from The Master Plan you will be well equipped to take full advantage of private label right and resale rights web content articles, and to turn them into your own potent little virtual money machine.

You can find out what The Master Plan is all about by downloading a free 20 page  briefing paper. It will tell you what the leading edge issues are in search engine optimization, and how The Master Plan turns them into a step-by-step action plan for building high traffic websites:

Download Your Free Copy Of A 20 Page Briefing On The Master Plan

(The download is in .pdf format so you will need the free reader from Adobe to read it, but you probably have that already)

Alternatively you could go directly to see more about what the author of The Master Plan, Charles Heflin, has to say, and download your copy of The Master Plan - and get your internet marketing business and SEO campaign management on a firm path to success:

Visit Charles Heflin's The Master Plan Website