The Plumbing Marketing Guy Podcast

TPMGP 004) Make The Most Out Of Your Marketing For Your Plumbing Company Through Answering Your Phone Correctly

Plumbing Marketing Guy — Tue, 20 May 2014 22:56:52 +0000

Make More Money Out Of Your Marketing For Your Plumbing Company Through Your Phone
Great Marketing Can Kill a Bad Business.
It is all well and good having a good marketing strategy for your business, but if the telephone skill’s of your employees is poor, your business is going to struggle. Great marketing can revive a struggling business, and a good marketing strategy can entice more people to contact your business by telephone. However, if the telephone experience that they receive is not up to their standard, chances are, they will not be inclined to call your company again in the future. This is not going to be good for a healthy business going forward, and it will not matter how good, or how much money you spend on marketing and advertising, if the phone answering technique of your staff is poor, your business will suffer.
Importance of a Phone Call
To begin to understand the importance of great telephone skills to your company, and how poor telephone skills can undo all of the hard work that your marketing strategy has put in, you need to think about the value of your customers to your business. For example, imagine that a customer spends $300 with your plumbing business for service, and then spends the same amount again on three separate occasions in the next 4 years. The total value of that customer is $1,200, which is something that you need to bear in mind before you next pick up the telephone.
Answering the Telephone
As obvious as this sounds, the very first thing that you need to do when the telephone rings, is to make sure that there is actually a human being in your organization who can answer the telephone. This is the first rule of success when it comes to attracting new customers over the telephone. The reason why this is so crucial is because people often have a list of companies to call, and they tend to want to do business with the first company that actually has someone to answer the phone. Therefore, if you advertise your company as having 24 hour emergency service, you better make sure that there is a person on the other end of the telephone when someone calls, no matter what time of day or night the call comes through.

If your business is small or has just started up, you may find that it is beyond your means to have someone to answer the telephone at all hours of the day and night. This could be because you are doing most of the work yourself, and there is simply no one around who can be waiting to take telephone calls outside of office hours. If this is the kind of situation that you find yourself in, there are companies who you can employ who will answer the telephone for you. These companies can be found on the internet, and they provide a telephone answering service for small companies who wish to be contactable 24/7, but who do not have the means to do so themselves.
Getting the Telephone Greeting Right
In addition, to making sure that the telephone is answered by a person and not by a machine, there is also the need to make sure that when someone does call, they get a friendly greeting. Simply saying the name of your company is not good enough, instead try a friendlier more open approach such as, ‘Thank you for calling us,’ or ‘Good morning or afternoon.’ Or for a much better approach, you can try using a combination of the two. Greeting potential clients with a friendly greeting can go a long way to enable you to turn enquiries in to custom.

Of course, ‘hello’ is the standard greeting when answering the telephone these days, however, it does not make for a very good greeting, and if that is how you are greeting people on the telephone at the moment, STOP! A mere ‘hello’ is going to just confuse the customer, and they could end up questioning whether they have in fact dialed the wrong number. To avoid this, you should always make sure that the company name is mentioned in all greetings; otherwise you may find that a potential cus...

TPMGP 003) Interview with Google Adwords Professional, Kelly Myers

Plumbing Marketing Guy — Tue, 06 May 2014 19:04:50 +0000

The Plumbing Marketing Guy Podcast | Episode 003:
Interview with Google Adwords Professional, Kelly Myers
In this episode Eric and Kelly talk about how you can implement Google Adwords to grow your plumbing business. Eric emphasises how it is important to have your three listings in the Search Engine Results Page and how PPC is one of those three.

Oh and here is the quote that we went blank on.. :)

Quote: “A man who stops advertising to save money is like a man who stops a clock to save time.” – Henry Ford

The post TPMGP 003) Interview with Google Adwords Professional, Kelly Myers appeared first on The Plumbing Marketing Guy | Plumbing SEO | Plumbing Website Design | Plumbing Social Media.

TPMGP 002) The Importance Of Call Tracking For Your Plumbing Company

Plumbing Marketing Guy — Mon, 28 Apr 2014 17:26:41 +0000

The Plumbing Marketing Guy Podcast | Episode 2:

The Importance Of Call Tracking For Your Plumbing Company

If your plumbing company is struggling and you think it may have to do with your marketing, you may want to consider plumbing call tracking.

Those who have applied plumbing call tracking to their plumbing business report extremely encouraging results. The same thing can happen to you.
What IsCall Tracking?
There are many marketing tools and strategies out there today. What tools and approaches to marketing are going to work for you? Which ones should be disregarded entirely? Which ones deserve the bulk of your attention? These are important questions to answer. Thankfully, there are a number of resources that you can take advantage of.

Tracking tools are designed to help you understand your customers. You should be able to use these tools to get an idea of where your customers are coming from, what they want from a business such as yours, and what attracted them to your website in the first place. These tracking tools for the online aspect of your business are easy to come by. Unfortunately, the same cannot be said for the more traditional aspects of marketing your business, which includes the phone system aspect of your business. This is something of a shame, as phone data can prove to be just as useful for analysis as any other type of data.

This is where call tracking can be extremely useful. This is also why you need to take the idea of plumbing call tracking seriously, as there are a number of different ways in which an individual can be directed to calling your plumbing business. Being able to analyze all of these possibilities can provide a considerable benefit.Plumbing call tracking allows you to know where leads are coming from. When you combine this information with learning what drives traffic to the online aspect off your marketing, you’re left with the ability to make short and long-term plans for your business.
Call Tracking And Your Plumbing Company
Utilizing plumbing call tracking for your business is not difficult. Your best bet is to hire a company that understands the various components of call tracking for your business. A professional company will be able to analyze such sources as yellow pages, the newspaper, any magazine, TV, radio, and even email to find out which of those things are generating the leads for your business. Then you will be able to take that information, make changes to your marketing as needed, and watch your overall lead generation capabilities increase dramatically.

Successful marketing means taking advantage of every possibility that’s in front of you. When you combine call tracking with SEO, social media marketing, and other options, you’re giving your business the best possible means to distance itself above the competition.
Do You Need Call Tracking For Your Plumbing Company?
If your business has an established marketing plan, you can still integrate the plumbing call tracking concept into your business. However, this is something you’re going to want to implement as quickly as possible, since it can also involve making substantial changes to your current marketing strategies.

If your business is a new one, and you’re just starting to research your marketing options, then it’s best to establish your call tracking system early, along with everything else you’re planning to do. There is a certain amount of change and troubleshooting that can occur during the early stages of your call tracking system. Having your call tracking system created at the same time you’re developing the rest of your marketing strategies will make it easier to make changes as you go along.

The benefits of call tracking should be obvious at this point. The competition amongst plumbing businesses is relentless. For this reason alone, doesn’t it make sense to do everything you can on the ...

TPMGP 001) Introduction to The Plumbing Internet Marketing Pyramid

Plumbing Marketing Guy — Mon, 07 Apr 2014 20:52:15 +0000

The Plumbing Marketing Guy Podcast | Episode 1:
Introduction to The Plumbing Internet Marketing Pyramid

Need help on where to start on marketing your plumbing company? In this episode we go over the basics of internet marketing for your plumbing company.

Website
SEO
Maps
PPC
Social

The post TPMGP 001) Introduction to The Plumbing Internet Marketing Pyramid appeared first on The Plumbing Marketing Guy | Plumbing SEO | Plumbing Website Design | Plumbing Social Media.