MobCast

Do You Have a Chief Mobility Officer Yet? An Interview with Chris Silva

mobcast@mobiquityinc.com (Mobiquity Inc.) — Mon, 15 Oct 2012 23:14:23 +0000

Who is the best person to lead your business towards mobile excellence? A CIO? CMO? Someone in IT? How can you figure out what your employees need? Or your customers? How do you build and deploy apps that will be used more than once? Listen to this podcast and learn how to make mobile work for your company. This conversation between Lori Cohen, and Chris Silva, Altimeter analyst and 10-year veteran of the research industry, will guide you through the maze of mobile decisions so that this powerful technology can better serve your enterprise needs.

WellDoc’s DiabetesManager: FDA Approved and Doctor Supported

mobcast@mobiquityinc.com (Mobiquity Inc.) — Thu, 23 Aug 2012 20:02:15 +0000

Any doctor will tell you. One of the hardest parts of medicine is changing patient behavior. It’s not good enough to prescribe medication or provide a list of “do this and don’t do that.” People have to take their pills, eat what’s good for them, exercise and all the other things that lead to good or improved health. And doctors desperately need accurate, complete data to give their patients the best care possible.

With all that as its goal, WellDoc created an app, DiabetesManager, that proved so effective reducing diabetes patients’ blood-sugar levels in clinical trials that the FDA approved it as a medical device. In this informative podcast, Mobiquity Vice President of Marketing Lori Cohen interviews Anand Iyer, president of WellDoc. Iyer, a diabetes patient himself, talks about the app’s development and why it works so well helping people manage their disease and why doctors are enthusiastically embracing it. He also addresses the future development of similar apps for other illnesses. A must listen for anyone interested in the power and potential of mHealth.

What’s Keeping The C-Suite Up At Night?

mobcast@mobiquityinc.com (Mobiquity Inc.) — Fri, 29 Jun 2012 17:37:52 +0000

Mobile. And it’s no wonder. Only 16 percent of global 2000 companies are using today’s technologies—mobile, social, big data and cloud—effectively. That’s according to Thornton May, educator of CIOs, author and futurist.

Listen to May’s conversation with Mobiquity Vice President of Marketing Lori Cohen. Learn how the most innovative companies are approaching mobile, why some are winning and others are not. Isn’t it time you started thinking like a futurist?" src="http://mobiquityinc.com/sites/all/modules/wysiwyg/plugins/break/images/spacer.gif" alt="<--break->" />

May is a board member of Massachusetts’ Olin College, and has executive and faculty positions at Arizona State University, UC Berkeley, Boston College, UCLA, and the list goes on. His insights have appeared in publications across the U.S., including the Harvard Business Review, Financial Times, Wall Street Journal and M.I.T. Sloan Management.

Designing a Killer Experience

mobcast@mobiquityinc.com (Mobiquity Inc.) — Tue, 29 May 2012 17:44:46 +0000

It all starts with understanding the end user. Who is the target customer? In what context will he or she be launching the app? Will it immediately capture and engage them on a small screen? These are just some of the questions Mobiquity Chief Creative Officer Andrew Hiser will answer during this lively conversation.

Today’s mobile users have high expectations. If you disappoint them, your app may never be launched again.

Beyond the App, Building Enterprise-class Mobile Solutions

mobcast@mobiquityinc.com (Mobiquity Inc.) — Fri, 06 Apr 2012 20:16:22 +0000

Mobility is a disruptive technology that brings as many challenges for the enterprise as it does opportunities. Small misguided first steps can turn into huge setbacks in a competitive landscape. Let a veteran innovator in the mobile space explain how you can start building mobile solutions the right way, the first time.

In this podcast, Mark Pecen, vice president of advanced technology at RIM, explains why you shouldn’t put off critical things like security for later. He also provides insight into the difficulties of implementing security into already-made solutions, dealing with today’s complexity of technology and data, and more. Read the Transcript

The Importance of Mobile Strategy

mobcast@mobiquityinc.com (Mobiquity Inc.) — Thu, 22 Mar 2012 13:37:32 +0000

Going mobile entails a lot more than building a couple of apps—if you and your company want to see real value. A comprehensive mobile strategy is of the essence, one that means rethinking your business processes. As you’ll hear in this podcast, there’s no time to waste. Companies must figure out what their consumers are demanding. How mobile can improve employee efficiency. Being poised to quickly exploit new opportunities.

Dr. Snyder, who wrote the book—”The New World of Wireless: How to Compete in the 4G Revolution”—on the next generation of wireless systems and adaptive business strategy, lets you know what you should do to successfully ride the mobile wave. He also gives you a peek at what new innovations are on the horizon. This is the second in a series of interviews with thought leaders in the mobile field by Mobiquity Vice President of Marketing Lori Cohen.

Apping The Future: An Interview with Josh Clark

mobcast@mobiquityinc.com (Mobiquity Inc.) — Tue, 13 Mar 2012 14:29:52 +0000

You have to be quick and adaptable if you want to stay relevant. With today’s technology, just reacting to the latest consumer tech is too slow and shortsighted. Listen to this podcast to learn how you can make your digital investments withstand new technologies and changes in the way consumers interact with content.

Josh Clark, author of “Tapworthy: Designing Great iPhone Apps” and user experience expert, will change the way you think about mobile, websites and apps. This is the first in a series of interviews with leading mobile industry experts by Mobiquity Vice President of Marketing Lori Cohen. Read the Transcription.