The Frank Truth

The Frank Truth Podcast

Weather you are a Frank Sinatra fanatic or just interested in this legendary performer, the stories Brian Noe (the host) tells about Sinatra in this podcast will be sure to entertain you. With his thorough research, creative writing and a great production value, you will become a fan immediately! Enjoy great music, clips from movies and much more. Read the interview now or Subscribe to the show here!

About the Show

Since February of 2005 The Frank Truth has celebrated the life, the career and the legacy of the Entertainer of the 20th Century, Francis Albert Sinatra. Broadcast each week as part of the Podshow Lineup on Sirius Stars 102, our show covers news, music, movies, places and people – everthing relating to this legendary performer.

About the 6.5 Questions

Featured on the home page of Podcast Alley, the 6.5 questions give you insight into the life of the podcast producer, and a bit of information about their show as well. This is not just a another featured podcast, its a unique interview created just for Podcast Alley.  You can always find the latest featured podcaster interviews on the home page of the Podcast Alley site or if you like, subscribe directly to the Podcast Alley Featured Podcaster Interviews feed. Do you have a show that you think is good enough to be featured on Podcast Alley? Submit the show in the comment, or email me: info at podcastalley.com!

If you follow us on Twitter (@podcastnews) you are probably aware from all of our tweeting yesterday that the Association for Downloadable Media along with Edison Research released their annual study for 2010. One of the most important things I gained from this was the following: Nearly 80% of podcast consumers will buy products the producer mentions because they believe it helps the producer. Additionally, they HATE ads that are pre-recorded from the advertiser…they relate much better to a sponsorship where the host themselves does the endorsement. There is a great opportunity for advertising in podcasting where you can reach an audience that no other medium can do.

According to Edison Research Vice President Tom Webster, “A podcast advertising buy is not a redundant media buy for advertisers and marketers. These are attractive, affluent consumers that mass media is losing.” He also notes, “Ninety percent of these respondents indicated that they had taken some kind of action as a result of podcast advertising or sponsorship, and over 40% reported purchasing behaviors, which indicates that they are receptive to the right message, in the right context.”

There is A TON of interesting information and statistics in there for podcast producers, and you should not miss the opportunity to use this free research. Check out the full post here or download the PDF Presentation.

Video hosting and distribution through Brightcove and Tubemogul

So you have your own popular web site or blog and need a way to get video running on it.  Maybe you have a super popular “all about beef jerky” podcast and you know the way to get it in to the minds of hungry carnivores around the globe  is to have a video on your site displaying your product in all it’s deliciousness.  Welcome Brightcove.com.  Brightcove is a top notch video player that not only offers to play crisp video but give you the option to make money through several different options they offer from pre-roll sponsorships and banners to full page takeovers.  Unlike most players and ads you see on different sites, Brightcove’s player allows you to brand it to match the aesthetics of your site.  Add your logo, change the colors, make it yours! Brightcove also has excellent video anylytics.

What are Video Analytics?

Don’t let those big words scare you.  All it means is that Brightcove is watching who, when, where and for how long  your videos are being watched.  That is some great information if you are trying to find out who your audience is or if you even have an audience at all.

Brightcove just teamed up with TubeMogul.  TubeMogul not only can distribute your video across many of the biggest video sites on the web, but it powers the analytics behind Bright Cove.  These two powerhouses are teaming up to create a monster in the video distribution arena.   Worth your time to check them out.

Did this article help you? Do you use Bright Cove? Did we miss something? Leave us a note in the comments and tell us your deepest darkest secrets.

What is Affiliate Marketing?

Affiliate Marketing is just a fancy phrase for someone who promotes discount codes or offers and receives a commission if someone uses your offer.  Codes are ridiculously easy to get for just about any genre of product from skin care products to specialty sexy time products that you feel ashamed for buying in the first place.  What most people fail at is they think they must push every single code they get their hands on down the throats of their listeners.  Then they wonder why they lose audience and get no sale.  The rule is the same to 1. get listeners and 2. make money.  MAKE RELEVANT CONTENT.  If your show is about monster trucks don’t try to get everyone in a PETA convention or message board to think you have an amazing show they have to hear.  Likewise, if you do happen to have a show about monster trucks maybe you should go out and find affiliate programs that will allow you to give discounts to your audience for car parts, beer cozy’s, or obnoxious t-shirts that have a picture of a monster truck that says, “Hot Moms love Monster Trucks!”  All jokes aside, people don’t want to be fooled.  Tell them what you are going to give them and then do it.  People will stay longer and buy more.  I bet my monster truck t-shirt on it.

Make money with your podcast checklist:

1. Know what your show is about
2. Google for “Affiliate Programs” related to your content
3. Hire an accountant to count all your Benjamins

Want to learn more about making money through your podcast?  Want Podcast Alley to keep talking about it?  Do you like puppies?  Leave us a note in the comments.

Full video editing online at JayCut.com

Steven Spielberg has nothing on me…well except years of training and talent.  One thing that you can get away with that he can’t though is editing video on your mobile phone.  You may have heard about this fun online app that can easily edit movies, pics, and music together called JayCut.  It is definitely not a professional editing suite like Final Cut Pro or Adobe Premiere, but if you want to easily cut together some videos of you pieced together with a video of a fat guy belly flopping off the high dive that you found on you tube, this is your ticket to stardom.   I wouldn’t expect an Oscar anytime soon, but JayCut can do surprisingly well with simple edits.  Did I mention you can use it on your phone?  All you need is a phone that supports Flash — sorry iphone users :(

JayCut is free to get started so go try it!

Why edit video online?

• No need for downloads or installs – it just works!
• Instant access via any web browser
• No specific hardware requirements
• Access uploaded content anywhere, anytime
• Works on all computers and browsers
• Use content on the web in movies, e.g. YouTube videos
• Collaborative editing, work together with other users from around the world.

Do you use JayCut for your podcast, or for another reason? Let us know the results, leave a comment! We would love to hear how you used JayCut to create your show and grow your podcast audience.

About Keith and the Girl

Not held back by the FCC or anyone else, Keith and Chemda create hilarious talk shows 5 days a week along with a video podcast. Topics cover celebrity gossip, current news, pop culture and preventing robots from taking over the world. Be sure to subscribe to their show (Podcast Alley Link) if you are interested in a primer for the book, or head over to the Keith and the Girl Amazon page to pre-order your copy of the book now.

About the Book

Finally, a modern relationship book for the modern relationship. Keith and the Girl’s Smart Answers to Your Stupid Relationship Questions is an R-rated, utterly honest Q&A book culled from the best and funniest questions posed by Keith and the Girl devotees, including:

• My boyfriend joined the military and is being shipped off for an unknown amount of time. I’m young and I want to move on. Am I a bad person?
• Why does my boyfriend always adjust himself in public?
• My wife dresses like a slut. How do I make her stop?
• My boyfriend’s number one friend on MySpace is his ex. Should I be concerned?

With he-said, she-said advice that is both raw and honest, Keith and the Girl’s Smart Answers to Your Stupid Relationship Questions is sure to appeal to the podcast’s legion of fans, and attract a brand-new audience tired of the tried-and-not-so-true relationship manuals.

Squidoo

These days podcasters of the world all are still struggling for the same thing — audience.  By now everyone has their own special sauce to find people and keep people, but there are some easy ways to tell Google that you need to be noticed.  Of course we all just want to be found and famous, but anyone in the game for more than one episode knows it just isn’t that easy.  One easy way to get higher rankings in search engines is to link to and get linked from a well known high ranked site.

What is Squidoo?

One site that is easy and free is Squidoo.com.  Squidoo is a publishing platform and community that lets you create pages (they call them lens’s) that are kinda like overview articles or flyers that gather all the information you know about any one topic and snap it in to focus (hence the “lens”).  So yes you do still have to write relevant content that someone might want to search for, but that’s why you started a podcast in the first place right?  The important things to remember is that Squidoo is well ranked, free, and waiting to link to your podcast.

Do you use squidoo for your podcast, or for another reason? Let us know the results, leave a comment! We would love to hear how you used Squidoo to grow your podcast audience.

Mevio Wordpress Plugin

If you are a Mevio producer, you are in luck! There is finally a stable release of the plugin that fully syncs podcasts from your Mevio profile to your personal blog! It automatically embeds the Mevio flash player, show notes and a link to download the episode into your Wordpress powered blog.

Setup is easy, just drop the plugin in your /wp-admin/ folder, activate it, type in the name of your show sub-domain and you are off to the races! I have tested it with great success syncing full show notes, episodes and embedded player too.

What about  you, have you tested this plugin? As far as I know, Mevio has not widely promoted this plugin. If you have experience in using this please leave a review in the comments… we would love to know other peoples experience!

Features

• Automatically post your show episodes from mevio.com to your Wordpress blog
• Automatically embed the mevio.com media player into your episode blog posts
• Include your complete episode show-notes as blog posts
• Upload your episode at mevio.com then “ping” your blog to update
• Choose the size of the embedded media player

Plugin Options

About the Plugin

Cross publish between your mevio.com account and your Wordpress blog. This Wordpress plugin provides a straightforward way to take video and audio episodes uploaded to your mevio.com account and add them to your Wordpress blog as posts, including show notes, media link, and automatic insertion of the mevio.com media player. View the Mevio Publisher Wordpress Plugin Page.

Current version: 0.3 (Beta)Release Date: 24 September 2009Requires: Wordpress V2.8 or higher, and a show with published media episodes at mevio.com.

Disclosure: CMP.ly/4

You asked, and we are answering! All those people looking for podcast coverage of the 2010 CES event in Las Vegas NEED their daily dose of the latest and greatest technology, straight from the source! Here is another set of podcasts from producers on the scene (and covering everything about) the Consumer Electronics Show this week in Las Vegas, Nevada. Enjoy!

Producers Covering CES 2010

Lab Rats – A new vidcast that teaches you about advanced tips & tricks in technology you already own

Buzz Out Loud from CNET – Molly Wood and Tom Merritt give you their daily take on what’s happening in tech news throughout the week.

Tech Weekly from the Guardian – The Guardian’s tech team with news and discussion from the digital worlds of technology, gaming and the web

Up Next at CES Podcasts – A series of sessions that cuts through the new media hype and presents real-world strategies for monetizing all forms of media content across the most promising platforms.

Tech VI – Your source for timely, accurate, informative and entertaining interviews, TechVi talks to technology newsmakers and reporters to get to the bottom of today’s headlines.

If you missed our first set of shows covering CES 2010, make sure you read it now to find another round of great podcasts covering CES.

About CES

The International CES is produced by the Consumer Electronics Association (CEA), the preeminent trade association promoting growth in the consumer technology industry. CEA represents more than 2,000 corporate members involved in the design, development, manufacturing, distribution and integration of consumer electronics products. All profits from CES are reinvested into industry services, including technical training and education, industry promotion, engineering standards development, market research and legislative advocacy.

CES 2010

Well, it’s that time of year again folks… CES 2010! This is when all of the technology nerds from around the globe, including Nokia, Sony, Microsoft, Panasonic, Griffin Technology and more) descend upon Las Vegas and show off the latest and greatest technology. It is every nerds nirvana… the place to see the latest gadgets before anyone else on the planet gets to. The problem is, not all of us can afford the time off nor the admission to attend the event. Well, thats not a problem any longer. Check out any of the shows below and stay up to date with whats going on at the 2010 Computer Electronics Show!

Podcasts Covering CES 2010

PC World Podcast – Join the editors of PC World, America’s leading computing magazine, for an irreverent round table discussion of tech happenings. Each week, our editors duke it out with each other as they chat about the hottest new products, the most important new sites, and the latest technology trends that you care about.

The Cell Phone Junkies – The Cell Phone Junkie talks about cell phones, and cell phone providers. Each show features news, reviews and questions from listeners.

The 404 – from CNET – The 404 is where…well…you won’t find much of anything to help you stay connected to the latest news. You will, however, find three guys who are obsessed with tech talking about music, movies, games, and anything else in pop culture that uses technology.

Geek Brief TV – GeekBrief.com is a video podcast featuring the gadget loving hottie, Cali Lewis. The hottest gadget news is delivered to you in 3-5 minute shows 2-5 days a week.

Engadget – Gadget and Technology site Engadget’s podcast

This Week in Tech Live @CES – Get the latest info from the Consumer Electronics Show in Las Vegas. Hosted by Leo Laporte, Dr. Kiki, and all your friends from TWiT.

Tech5 – Born out of a demand for still more experts talking up technology. Designed to keep you on the right track.

Geek News Central – A tech show for the common man. A twice weekly show of, commentary, and news that cover mportant isssues that effect you. We find the news that is important so you don’t have to.

About CES

The International CES is produced by the Consumer Electronics Association (CEA), the preeminent trade association promoting growth in the consumer technology industry. CEA represents more than 2,000 corporate members involved in the design, development, manufacturing, distribution and integration of consumer electronics products. All profits from CES are reinvested into industry services, including technical training and education, industry promotion, engineering standards development, market research and legislative advocacy.