The Podcast Report: Why Downloads Are a Dying Metric (And What to Track Instead)

In this solo "walk-and-talk" episode from, Paul Colligan reflects on his recent induction into the Podcasting Hall of Fame and tackles the industry's obsession with the most misleading metric in the business: The Download. While downloads are the easiest number to track, they are also the easiest to cheat, manipulate, and misunderstand. Paul breaks down why you should stop chasing big numbers and start focusing on the four questions that actually determine podcast success.

Key Takeaways from This Episode

• The Problem with Downloads: Downloads shift the value of a podcast from the content itself to the consumer's action. They don't tell you if a listener was entertained, if they took action, or if they even listened past the first five minutes.

• The "Cheating" Economy: From bot-generated downloads to "download arbitrage" by unscrupulous consultants, Paul explains how easy it is to buy a fake audience on platforms like Fiverr or Upwork.

• Metric Realities: Even "standardized" metrics like IAB downloads can be misleading due to technical issues like multiple IP addresses for a single listener.

• The 4-Question Framework for Success: Paul shares the Podcast Partnership's internal process for measuring what actually matters:

  1. What do you want the show to do? (e.g., sell a book, generate leads, change global awareness).

  2. How do you know it's doing it? (Tracking coupon codes, sales data, or consumption depth).

  3. Is the show actually doing it?

  4. How do you make it do it better?

Resources & Links Mentioned

• The Podcast Partnership: podcastpartnership.com

• Podcast Hall of Fame: Paul's recent induction and reflections on the industry.

• Metrics Standards: The IAB (Internet Advertising Bureau) standard for podcast measurement.

Call to Action

Stop measuring your success by how many people clicked "download" and start measuring by how many people did what you wanted them to do. What is the primary goal of your show this week? Would you like me to draft a LinkedIn post or a short "Shorts" script based on these show notes to help you promote the episode?

Key Takeaways:

• Purposeful Publishing – Learn why meeting the specific needs of your audience through consistent content is crucial for building social proof and a dedicated following.

• Strategic Show Notes and Titles – Understand how pairing your episodes with SEO-friendly titles and detailed show notes enhances discoverability and provides valuable support to your listeners.

• Effective Promotion – Discover strategies for rising above the noise by promoting your podcast, giving you a reason to be social and amplifying your reach across platforms.

• Leveraging Byproducts – Explore how the byproducts of your efforts, such as creating a comprehensive body of work and fostering audience engagement, contribute to long-term podcast growth.

• Achieving Long-Term Goals – Uncover the importance of defining purposes, recognizing byproducts, and setting goals to build your audience, establish pathways, and maximize your podcast's impact.

Call to Action:

Ready to see extraordinary results with your podcast? Focus on the purpose, byproducts, and long-term goals when you publish, pair, and promote your show. Don't forget to subscribe, leave a review, and follow The Podcast Report for more expert insights into podcasting success.

Thanks for listening! For more info, check out podcastpartnership.com

Thanks for listening! For more info, check out https://podcastpartnership.com/

Key Takeaways:

• Rethink AI's Role in Podcasting – Use AI not to automate your podcast but to unlock new capabilities and improve your content.

• Leverage AI for Innovation – AI can help bypass limitations, allowing you to do things that were too time-consuming or costly before.

• Prepare for Rapid Advancements – With AI technology evolving quickly, thinking ahead about how it can serve your podcast will keep you ahead of the curve.

Resources Mentioned:

• Podcast Movement Conference – podcastmovement.com

• The Podcast Partnership – podcastpartnership.com

• Paul On X – twitter.com/colligan

Call to Action:

Join the conversation! Share your ideas on how AI can enhance your podcast.

Don't forget to subscribe, leave a review, and follow The Podcast Report on social media for the latest insights.

Thanks for listening! For more info, check out https://podcastpartnership.com/

Introduction of the Future Proofed AI Bypass Machine, a framework designed to automate and streamline the podcasting workflow by bypassing unnecessary steps.

The importance of allowing AI to handle tasks to reduce complexity, save time, and enhance efficiency, enabling podcasters to focus on creating great content rather than getting bogged down in technical processes.

Key Takeaways:

• The Power of AI in Podcasting – Understanding how AI can eliminate steps in production rather than adding complexity.
• Introducing the Future Proofed AI Bypass Machine – A framework to automate and streamline your podcast workflow for future-proofing.
• Simplify Your Production Process – How recording and sharing can be the only steps you need, with AI handling the rest.
• The Role of the 'Smart Person in the Middle' (SPITM) – Leveraging expertise to bridge the gap between technology and podcasters for seamless integration.
• Future-Proofing Your Podcast – Strategies to adapt and evolve with technological advancements without overhauling your workflow.

Resources Mentioned:

• Apple Notes with Audio Transcription – Apple Notes Support
• Otter.ai for Transcription – Otter.ai
• ECAMM Live – ECAMM Live
• Dan Sullivan's Strategic Coach – Strategic Coach

If you're ready to future-proof your podcast production, reach out to Paul Colligan for a copy of the Future Proofed AI Bypass Machine framework. Don't forget to subscribe to The Podcast Report, leave a review, and follow us on social media for more insights into the evolving world of podcasting.

Thanks for listening! For more info, check out https://podcastpartnership.com/

They dive into the evolving landscape of podcasting, exploring how YouTube's push into the space and the rise of AI tools are shaping the industry.

Paul and Dave offer insights on leveraging new technologies like ChatGPT and Descript, balancing short-form content with long-form value, and strategies to keep your podcast engaging in this rapidly changing environment.

Key Takeaways:
• The State of Podcasting in 2024 – With fewer new podcasts being created, there are opportunities for creators willing to innovate and fill gaps in the market.
• YouTube's Impact on Podcasting – Understanding YouTube's role and whether its venture into podcasting will significantly move the needle.
• Leveraging AI Tools – How tools like ChatGPT and Descript can assist in content creation and editing while emphasizing the importance of the human touch.
• Navigating Short-Form Content – Tips on using shorts, TikTok, and snippets effectively without cannibalizing your long-form content.
• Timeless Advice – The importance of not being boring and consistently delivering value to your audience.

Guest Highlights:
Dave Jackson – Host of the School of Podcasting and experienced podcast consultant. Dave shares his expertise on current trends, offering practical advice on harnessing AI and social media platforms to enhance your podcast.

Resources Mentioned:
• School of Podcasting – schoolofpodcasting.com
• Descript – descript.com
• Eddie by Headliner – headliner.app/eddie
• ChatGPT – openai.com/chatgpt

Thanks for listening! For more info, check out https://podcastpartnership.com/

Key Takeaways:

• Hallway Conversations Beat Sessions – Discover why spontaneous interactions can offer more value than scheduled presentations.

• Verify Everything You Hear – Learn to critically assess information and claims presented during the event.

• Ask the Right Questions – Understand how asking specific, targeted questions can lead to more meaningful insights and connections.

• Know Your Environment – Prepare for Denver's high altitude to stay healthy and energized throughout the conference.

• Booze is Everywhere, Podcast Movement Isn't – Balance social drinking with your goals to make the most of the event.

• Follow the Money – Analyze how others might benefit from their claims to better interpret the information they share.

• Enjoy Your People – Embrace the opportunity to connect with fellow podcasters who share your passion.

Resources Mentioned:

• Podcast Movement 2023 – podcastmovement.com

• Paul's Presentation on Podcasting and YouTube – Thursday at Podcast Movement 2023

• ChatGPT – openai.com/chatgpt

Call to Action:

Heading to Podcast Movement 2023? Come say hi to Paul and let him know where you consumed this episode! Don't forget to subscribe to The Podcast Report, leave a review, and follow us on social media for more insights into podcasting success.

Thanks for listening! For more info, check out podcastpartnership.com

Thanks for listening! For more info, check out https://podcastpartnership.com/

But, you can leverage what they've done for the sake of your Podcast. 

The Medium article about Facebook Consumption - https://medium.com/@PaulColligan/want-your-audience-to-actually-consume-your-content-give-podcasting-a-second-look-or-listen-da9678f9100a?source=friends_link&sk=dadfcda4ad9ba691f450c7b2f036b62d

What matters is what you do with your content, with your network. 

Be smart with it

P.s., this is MUCH bigger than owning the URL or someone else publishing your feed..  

#BeTheNetwork

http://ThePodcastReport.com/BeTheNetwork

Key Takeaways:
• Apple's Private Relay Impact – Understanding why Apple's iCloud Private Relay has little to no effect on podcast analytics and advertising.
• Embracing Ethical Podcasting – The importance of avoiding unethical tracking practices and respecting listener privacy.
• Building Audience Connections – How focusing on delivering value to a specific audience leads to more meaningful engagement.

Resources Mentioned:
• Sounds Profitable Newsletter – soundsprofitable.com
• The Podcast Report on Private Relay – thepodcastreport.com/private-relay

Join the conversation! Subscribe to The Podcast Report for the latest insights in podcasting. Don't forget to leave a review and follow us on social media to keep the discussion going.

Thanks for listening! For more info, check out https://podcastpartnership.com/

There are some very exciting things about it.  In this episode, I chat about the concept of "Value For Value." It's pretty exciting. 

Here are some of the links that matter.  I'll update the notes and webpage as/when needed:

• Podcasting 2.0 - https://www.podchaser.com/podcasts/podcasting-20-1421056
• Value For Value Podcasts - https://podcastindex.org/podcast/value4value
• The Podnews Article - https://podnews.net/article/boost 
• Podfriend - Podcatcher That Supports Value For Value - Link To The Podcast Report - https://web.podfriend.com/podcast/60091395c20dd
• Podfriend - Link To Frank Kern - https://web.podfriend.com/podcast/ask-frank-kern
• Get 5 Bucks In Bitcoin For Free (First Step In This Process) - https://cash.app/app/MQHKDMR 
• Bluewallet - the App I'm using - https://bluewallet.io/ 
• Thank @AdamCurry on twitter for making this happen - https://ctt.ac/9qVR9 

Part 8 in an 8-part series about The Podcast Partnership Mindset Scorecard.  You can get your copy at http://HeadsUpTuesday.com 

CLAIM=4069214ba7668f856f4ad7484e76619967f115b6=CLAIM

Part 7 in an 8-part series about The Podcast Partnership Mindset Scorecard.  You can get your copy at http://HeadsUpTuesday.com 

And, part 6 of 8, of our series on the Podcast Partnership Mindset Scorecard.  Grab your Scorecard at http://HeadsUpTuesday.com.

In part 5 of this 8 part series on The Podcast Partnership Mindset Scorecard (get yours at http://HeadsUpTuesday.com), Paul examines the conflict of "Effort Versus Strategy."

Hint, Strategy Wins. 

It's part 4 of an 8-part series on the Podcast Partnership Mindset Scorecard. If you want to get your copy, grab it at http://HeadsUpTuesday.com.

Next episode we'll chat "Effort Versus Strategy."

It's part of The Podcast Partnership Mindset Scorecard.  If you'd like a copy, you can grab yours at http://HeadsUpTuesday.com.

It's the second point in our Strategic Coach inspired Mindset Scorecard - and we're taking 8 episodes to talk about the 8 points.  

Want your copy of the Scorecard?  You can grab it at http://HeadsUpTuesday.com

If you want to grab your copy of these two documents, grab the Heads Up Tuesday newsletter which will get you access to our grand list of tools - including these two.

http://HeadsUpTuesday.com

Understand (and build) your Podcast Team with The Podcast Partnership's Free Team Clarity Matrix: http://teambeforetech.com/

#TeamBeforeTech

No Podcast is an island. In our 15+ years of Podcasting, we've realized that everyone needs a team. The Podcast Partnership Team Clarity Matrix (TM) provides the means to understand your Podcast Team. The first step is Strategy / Review.

We cover that in this episode. http://TeamBeforeTech.com

The power of Podcasting comes from being everywhere / being ubiquitous - not from making a "statement" because you don't like how someone else is presenting your Podcast. You need to be creating assets that publish EVERYWHERE. That is, and will always be, the best model for Podcast Monetization.

Should you remove your Podcast from Luminary? NO!

Should you remove your Podcast from the next "Netflix of Podcasting?" NO!

Should you put your Podcast on Facebook? YES!

Should you put your Podcast on YouTube? YES!

Here's the link to Apple's Podcast Page for this episode - https://podcasts.apple.com/us/podcast/few-thoughts-on-new-apple-podcast-pages-what-they-might/id891941982?i=1000435105898

Now that Apple has produced both individual Podcast Pages with play buttons (see the one for the Podcast Report here - https://podcasts.apple.com/us/podcast/the-podcast-report/id891941982?mt=2 ) as well as individual episode pages (see an example here - https://podcasts.apple.com/us/podcast/can-you-be-a-guest-on-my-podcast/id891941982?i=1000434558789 ), the question of "where do I send my Podcast audience isn't as clear as it used to be. 

This isn't the all in one page as is offered by Podnews.net (here's there page for The Podcast Report - https://podnews.net/podcast/891941982), but it doesn't make for an interesting offering.  I could send someone to my episode page knowing that if they're Apple Podcasts ready, they can click to subscribe, and if they aren't they can simply click play. 

The questions:

• What will more detailed notes look like Apple.com proper (this should test that out)?
• Will clicks on an Apple.com Podcast page "count" in your Apple stats numbers?
• Why doesn't Apple link to the Podcast Website? 
• Why does Apple link to the individual Podcast Episode pages?
• Will Apple link to Video Podcasts - eventually?
• Will Apple offer us embeddable players for Apple Podcasts?  Embeddable players for Apple Video Podcasts?

Would love to hear from you on this topic:

http://ThePodcastReport.com/Facebook

http://ThePodcastReport.com/Twitter

http://ThePodcastReport.com/Instagram

http://ThePodcastReport.com/Apple

http://ThePodcastReport.com/Spotify

There is real precedence for this in this history of free hosting accounts (could happen on Google Drive or Microsoft OneDrive too). With Spotify's acquisition of Anchor (also a free host), it makes sense competitively soon. 

It's a question worth examining - but in the end, it really changes nothing for anyone who takes their Podcast seriously.  

Why are there so many Podcast myths?

Here's the episode at YouTube - https://www.youtube.com/watch?v=TnAaD4EkcDk 

Links mentioned:

The Medium Article - https://medium.com/@PaulColligan/want-your-audience-to-actually-consume-your-content-give-podcasting-a-second-look-or-listen-da9678f9100a 

Frank's Episode About Podcasting - https://open.spotify.com/episode/5Igg8ClyYB5RvdHOXVNC7I 

You can download the entire #InfiniteDial report at https://www.edisonresearch.com/infinite-dial-2019/

Frank's Audio Podcast - https://itunes.apple.com/us/podcast/your-next-million/id1364729629?mt=2 

Frank's Video Podcast - https://itunes.apple.com/us/podcast/your-next-million-video/id1436510398?mt=2 

Organixx's Audio Podcast - https://itunes.apple.com/us/podcast/empowering-you-organically-audio-edition/id1441008547?mt=2 

Orgranixx's Video Podcast - https://itunes.apple.com/us/podcast/empowering-you-organically-video-edition/id1441007018?mt=2 

"For clarity, you must not aggregate (or permit any third-party to aggregate) analytics information provided to you by Apple as part of the Content Analytics Service with other content providers' analytics information, or contribute such information to a repository for cross-content provider analytics."

Original Facebook Live Post - https://www.facebook.com/paulcolliganfan/videos/495364974200882 

Original Facebook live that this was taken from - https://www.facebook.com/paulcolliganfan/videos/2028240230802132

May I suggest that we should, sometimes, look at the "who?"

Dan Sullivan's many Podcasts - https://strategicpodcasts.com/ 

My Podcast Book - http://HowToPodcastBook.com 

Original Facebook Live - https://www.facebook.com/paulcolliganfan/videos/334945890695845 

You might not be a fan of Spotify. You might not even "get" Spotify. It doesn't matter.

Original Facebook live that this was taken from - https://www.facebook.com/paulcolliganfan/videos/399308907280434

Page at Spotify about getting your Podcast in their directory - https://artists.spotify.com/faq/popular#how-do-i-get-a-podcast-on-spotify

In this InbetweeniSode, I explain why I didn't take an add for this episode - even though the money was really good and the market-message match for my audience even better. 

Tip - I produce assets, not episodes.  

This came from a Facebook Live that you can watch here - https://www.facebook.com/paulcolliganfan/videos/230408884510532

Podcast Predictions for 2019.  What do you think?

#1 - Pandora Impact Becomes Exponentially Bigger Than Google

#2 - Major Changes At Apple Podcasts

#3 - Instagram Becomes A Primary Podcaster Marketing Vehicle

The bottom line:

#1 - Podcasting Is A Distribution Game / Not A Platform Issue

#2 - Never Forget Who Owns The Playground

#3 - Market Where Your Market Is

You can Google previous years if you want. 

Original Facebook Live link here - https://www.facebook.com/paulcolliganfan/videos/1258984424241839/

Pandora just might be able to help with that.  Even if it doesn't, you still need to pay attention.  

Shownotes links, conversation and more here - http://ThePodcastReport.com/150.

Pandora now does Podcasts - and Paul Colligan examines what this means to Podcasting, and his clients, on this episode (150) of The Podcast Report.

If you want to listen to the full episode, you'll have to visit http://ThePodcastReport.com/Pandora on a mobile device.

Want the Top Ten List - send "TopTen" to (503) 966 8066.

It's pretty exciting to have this Pandora only episode of The Podcast Report.  If you get a chance, please consider telling someone about it. 

This special "InbetweeniSode" of The Podcast Report (we'll get a better name soon) is an unofficial launch of Season 6 and the beginning test of something great. 

Original Broadcast On Facebook Live - https://www.facebook.com/paulcolliganfan/videos/385149015573131

Frank's Podcast - Audio Edition - https://itunes.apple.com/us/podcast/your-next-million/id1364729629?mt=2

Frank's Podcast - Video Edition - https://itunes.apple.com/us/podcast/your-next-million-video/id1436510398?mt=2

The Article - https://medium.com/@PaulColligan/want-your-audience-to-actually-consume-your-content-give-podcasting-a-second-look-or-listen-da9678f9100a

No, there is no episode page for this at ThePodcastReport.com.

Original Facebook Live Video - https://www.facebook.com/paulcolliganfan/videos/10156522431621477/

GET YOUR SHOW FEATURED ON EPISODE 150

As per the recording, if The Podcast Report has helped you in some way, please make a recording of who you are, what you show is, how we could find it, and what "The Podcast Report" taught you. I'd love to include it in Episode #150 - which is coming soon.

• Google's New Podcast App - https://play.google.com/store/apps/details?id=com.google.android.apps.podcasts
• My 10 Year Old Google Tech Talk - https://youtu.be/ZvcltGo0kJY
• The Pacific Content Series On Google's Podcasting Plans - https://blog.pacific-content.com/exclusive-inside-the-new-google-podcasts-strategy-that-could-double-audiences-worldwide-b556cdc26e43
• Google Listen (Their First Podcast App) - https://www.androidcentral.com/google-listen-officially-dead

Grab The Worksheet:

• Text - "interviewhacks" to (503) 966-8066

Links Mentioned:

• Roderick On The Line - https://itunes.apple.com/us/podcast/roderick-on-the-line/id471418144?mt=2
• The Podcasters Roundtable - https://youtu.be/ALu0MSzR1-Y
• Podcast Report 143 (About Attending Events) - http://ThePodcastReport.com./143 

See you next Season ...

There are many people who will do a deep dive telling you reasons why you shouldn't put your podcast on YouTube. The fact of the matter is you should put your podcast anywhere your audience might be.

Tip of the Week:

Does your podcast have a because you will? A because you will is the reason your avatar listens to your podcast. If you don't have a because you will, you need one.

Every single episode should have one. Write it down or make a spreadsheet and keep track. If you understand the because you will of your episode, the podcast will be a lot better.

Should You Put Your Podcast on YouTube?

• [02:04] Should you put your podcast on YouTube?
• [02:29] It's easy to put your podcast on YouTube. You can also do a video podcast.
• [02:45] The debate is in the world of the audio podcast. How could you put an audio podcast on YouTube?
• [02:55] You could upload a file with a static graphic. Libsyn makes it possible to publish on YouTube with your default image. There are also tools and services that make it possible for you to do this.
• [03:10] The issue is should you? Or why shouldn't you? Some people debate that if it's just a picture people won't stay as long.
• [03:32] Think through it intelligently and logically.
• [04:03] I had a friend who had over a thousand views of his podcast on YouTube. He was doing better than other videos in his niche.
• [04:41] I have published past episodes of The Podcast Report on YouTube.
• [05:04] People argue that it's the wrong platform. I actually think it's the nerds and the listeners to decide which platform is the right platform.
• [05:17] If you look at the stats, more people are listening to music on YouTube than anywhere else.
• [05:32] 46% of the country or 129 million people went to YouTube for music in the previous week according to the 2018 Infinite Dial Study.
• [06:00] If we have more people going to YouTube for audio, let's make sure our stuff is on YouTube.
• [06:04] It's not only YouTube, it's smart speakers like Google Home.
• [06:25] If you have a YouTube Red account, you can play audio from YouTube to your smart speaker.
• [06:57] YouTube Red has premium ad free content that you pay for.
• [07:23] Live from Daryl's House with Daryl Hall. The Smokey Robinson episode is incredible. I would buy the tracks from this show. Many people have made playlists on YouTube of this show. I can play them from my Google Home through YouTube Red.
• [09:01] I'm going to start putting all of my stuff up on YouTube. I'm working on a template. We're going to have some fun with this.
• [09:28] I'm also going to put my clients up. I wouldn't recommend a static image. You can have some fun with animations.
• [09:38] I think I will explore this topic in future podcast episodes. I would also love your thoughts and comments on this.
• [09:58] If you're doing your show on YouTube, leave a comment and let me and my other listeners know.

Links and Resources:

• Podcast App Worksheet
• Libsyn
• Thoughts On The Infinite Dial 2018 Report #144
• The Infinite Dial 2018
• Google Home
• YouTube Red
• Daryl Hall Live from Daryl's House

We also take a look at the specifics of Joel's podcast. We look at how he is getting revenue and where it is coming from. This podcast is about crypto, and he is connecting a very specific audience to a very specific offer. The power of this industry is making solid connections the way that Joel is doing.

Tip of the Week:

Are you considering sponsorships for your podcast? If so, think about a sponsor that will still sound good in one year, two years, or later down the line. You want your sponsorship to sound like a strategic implementation of what you are trying to do. Add sponsors that tell a more complete story of where your podcast is going.

Is There Room for Another Podcast?

• [02:55] Joel and I have known each other for about a decade. He has rebooted and gone through different products over that time, but he has always remained successful.
• [03:05] The podcast we talk about today is not his first podcast, but it is an extremely successful podcast.
• [03:25] Joel wrote one of the first twitter books called Twitter Power.
• [03:59] The Bad Crypto Podcast started in July 2017. It was started on a whim as a case of opportunity meets action.
• [04:48] Bad Crypto's average Spotify downloads are over 1000 a day. They have had half a million downloads in February. Since July, 3 million across the board.
• [06:23] Before Joel and his co-host Travis Wright started the Bad Crypto Podcast a lot of the other crypto podcasts out there were kind of dry and over people's heads. They decided to take an approach that was more fun and focused on learning together.
• [08:05] Joel tries not to listen to other crypto podcasts, because he wants to make sure that they keep doing something different and unique without having outside influences.
• [09:30] The success of Joel's podcast is a combination of many things from timing to their unique content. Joel was slow to start working with crypto.
• [10:30] Travis and Joel were talking about having a crypto podcast, and then they decided to make it a reality.
• [11:07] They started their podcast with no idea that the big crypto boom was coming.
• [12:25] They started using Spotify in September and their numbers just kind of tracked along with the numbers on Libsyn. They are in 190 countries worldwide.
• [14:02] Joel shares his podcast monetization strategy. They are super transparent. One show is an ICO spotlight. ICO stands for initial coin offering. Companies get to come on the show and tell listeners about their ICO.
• [15:27] They will offer companies sponsored slots on an ICO show. They charge the company for that slot which is usually a 15 to 18 minute interview.
• [15:48] They usually do three of those in an episode. Their numbers are on the high side, and they're not going to take sponsors that don't fit.
• [17:07] They also have some crypto related sponsors.
• [17:53] They have also taken the Bad Crypto Show on the road and actually created a live experience. They have a funny, engaging, and interactive experience that adds a whole new dimension to these crypto conferences.
• [19:05] The Bad Crypto Live Shows were an unintended consequence. People could try to copy them, but it would be obvious.
• [19:10] They have a really unique niche within this vertical.
• [19:55] How podcasters are now becoming fascinating entities.
• [21:24] How doing Bad Crypto Live is so much more fun than doing a professional keynote speech. It's like doing improv.
• [22:28] They now have a team to help manage the show. All of the aspects of podcasting can be really draining. They like to focus on what they do best which is creating content and speaking.
• [23:09] Is there room for new podcasts? Of course.Tell a story that is unique and be true to yourself.
• [23:28] Why would you want to copy what somebody else is doing. Do something unique.

Links and Resources:

• Podcast App Worksheet
• Twitter Power
• @badcrypto on Twitter
• The Bad Crypto Podcast
• Gary Leland
• Crypto Cousins
• Unchained Laura Shin

We love social interaction at the podcast report. You can find us on Facebook & Twitter. We would also love it if you subscribe to the show.

You can also email us at ThePodcastReport@Outlook.com We would love to hear from you.

There are a couple things that I appreciate about the infinite dial which just cannot be stressed enough. First off, it's a real sample of real people. They give you the details of their sample before they present the data of each study. I love the infinite dial because it puts all of the audio studies together. This year is also the 20th anniversary. Today, I go through the slides and share my thoughts with you. 

Tip of the Week:

One of the number one questions that comes up in podcast consulting is what is the type of schedule I should follow for my podcast. You don't have the constraints of a regular show. No matter what you do, take your audience with you. This is also the answer to your question. Ask your audience what they want and need. Keep in mind people like predictability, but they also like when you serve them. 

Thoughts On The Infinite Dial 2018 Report:

• [06:09] I love the methodology and how they take science seriously. 
• [06:23] 83% of America owns a smartphone. It's no longer a question of will people consume information on their smartphones, it's a question of how will they do it and what will they consume. 
• [06:52] Tablet seems to be going down. I don't think tablets are gone, but smart speakers are also in the mix. 
• [07:23] Smart speaker use is only going up and is only going to get bigger and bigger. 
• [07:38] Amazon is still doing better, but they won't always win everything. Create a smart speaker strategy. 
• [08:05] People aren't depending on radio anymore, they are using internet connected devices. Put your content on the Internet. 
• [08:31] On slide 15, they talk about Facebook being down a little bit. I wouldn't decry the loss of Facebook yet. 
• [09:02] Realize it's not having a specific strategy for this speaker or that social media platform. It's really about making sure your content is everywhere. 
• [09:53] On slide 29, Pandora has massive audio brand awareness. Pandora announced recently that they are coming up with a podcast strategy. If the number one audio brand in the country is coming up with a podcast strategy, you want to be part of it. 
• [11:16] Weekly YouTube usage is at 46%. YouTube usage continues to grow because it's safe, easy, and a product we know what to do with. 
• [11:52] I'm seeing podcast consumption on YouTube even without video. It is great distribution. 
• [11:57] AM FM radio is still big in in-car media. Podcasting is bigger than satellite radio. 
• [12:23] 15% of America looks at in-dash entertainment systems. 
• [12:34] Audio books is also a model of consumption that you may want to think about.  Don't put yourself in a situation of podcast versus audiobooks. Instead, make it Podcast and audio books. 
• [13:11] On the podcasting slides, the numbers continue to go up. 1 in 4 people listen to podcasts monthly. 1 out of 5 or 6 Americans listen to podcasts every week. That is tremendous. Number of podcasts listened to In the last week has gone up. 
• [14:03] The most used devices are portable devices and tablets, and the least used device or the numbers that are going down are on computers. 
• [14:11] Podcasts are being consumed at different places. 
• [14:18] Less than 25% listen in their car. At home podcast listening is still the largest number. Half of podcast listeners listen at home, and they have smartphones and smart speakers. 
• [14:53] Slide 59. Only a small percentage of podcasters speed up their audio. Smart speakers are growing faster than smartphones. Have a plan and a strategy for smart speakers. 
• [16:01] Percentage of Americans who use social media has tapered off. It's still a predominant and important player.  
• [16:22] Streaming audio and Pandora is huge. Apple music isn't doing that well.  Amazon music is interesting with their Echo. Pandora is going to be the next interesting spot. It is the next play. 
• [16:32] Podcasting is continuing its steady growth. At some point, it will taper. 
• [17:01] I want you to watch the video and look at the slides and consume these for yourself. 
• [17:57] It's important to know that this industry is doing better and has some fantastic chances. 

Links and Resources:

• Podcast App Worksheet 
• The Infinite Dial 2018 
• The Infinite Dial 2018: Podcast Listening 
• The Infinite Dial 2018 Live Facebook Recording 
• Pandora CEO Roger Lynch Wants to Create the Podcast Genome Project 
• Pandora Creates New Podcast Fans With This American Life Launch

A lot of people go to events for the wrong reasons. A lot of people go to events for the right reasons but get distracted along the way. I have some strategies and tactics I'm going to share with you today.

Tip of the Week:

You don't have to and you might not always want to have the word podcast in your name. There are really only two types of people in this world those who know what a podcast is and those who don't. If your podcast gets picked up by online radio or apps, you don't want to discourage listeners who don't know what a podcast actually is.

Should I Go To This Podcasting Event:

• [03:27] I've just returned from Social Media Marketing World 2018 in San Diego.It was beautiful and inspiring. I had a tremendous time in San Diego.
• [03:50] How many more events should I be attending? Are events the best strategy for everyone?
• [04:13] Today I'm going to share general thoughts on attending podcast events.
• [04:20] I met the guys from each camp networks. It was fantastic to meet three guys who have made such an impact.
• [04:43] Is a podcasting event the best way to spend your money?
• [05:03] In some cases the answer is yes. Podcasting events can be a great way to meet people and make connections.
• [05:15] Other times I've gotten distracted and wasn't able to get the work done.
• [05:38] Reasons that you shouldn't attend a podcast event include coming for the free stuff or the show specials. If the only reason you're going to the event is for the training, grab the virtual ticket instead.
• [06:54] Don't expect to learn something in the session that will change your life.
• [07:54] Don't come for booth sales that don't work.
• [08:34] The last reason not to come is that if you are working on something that's actually more important than the event, spend your time working on the thing that is more important. In other words opportunity costs.
• [09:29] The number one reason to go to one of these events is making the virtual physical.If you want to do business, but you need to meet people this is a great place to make those introductions.
• [10:15] A great reason to attend a podcast event are strategic connections. Sometimes just showing up has tremendous value.
• [10:58] Being with peers and getting encouragement is another great reason to attend.
• [11:34] Ethical lead generation. Sometimes speaking gets you a lead.
• [12:08] Don't forget about follow-up opportunities with the replay.
• [12:43] Going to an event gives you time to focus on only the topic of the event such as podcasting.
• [13:51] Come to the event to make the virtual physical. Come to the event to make strategic connections. Come to the event to get the encouragement you're not getting at home. Come to the event for ethical lead generation. Come to the event for time to focus on the topic.
• [13:59] Don't come for free stuff or just the training. Don't come for the alcohol. Don't come for the hack. Don't come for the break. Don't come for sleazy booth sales. Don't come for the excuse not to get the job done.
• [15:14] The impact filter tool for intelligently considering the pros and cons of an event.
• [15:42] Social media marketing world was worth it for me.But I have to sit down and figure out where certain events fit in my grand scheme of things.
• [16:22] I've attended events and parties for distraction. Distraction is part of the entrepreneurial world.
• [16:34] A lot of podcasters are obsessed with reviews and microphones.
• [17:14] I joined strategic coach this year, and I am getting very clear on doing what I'm supposed to be doing.
• [17:34] I need to go to events that I can bring clients to.
• [18:23] I'm going to an event, so I can accomplish something in particular. My podcast is more important than any podcast event.
• [18:38] Your message is more important than any plane you get on. Your audience deserves your best attention.

Links and Resources:

• Podcast App Worksheet
• Social Media Marketing World 2018
• Michael Stelzner
• Ecamm Networks
• 10xTALK Podcast
• Episode 86 entrepreneurial Freedom, 10x Value, and the Importance of Investing in Yourself | Dean Graziosi, David Berg, Dan Sullivan and Joe Polish
• Impact Filter
• Strategic Coach

We love social interaction at the podcast report. You can find us on Facebook & Twitter. We would also love it if you subscribe to the show.

You can also email us at ThePodcastReport@Outlook.com We would love to hear from you.

I know that we are not just about the downloads and ads that we can throw at those downloads. Podcasting is bigger and better than that. This is what we are going to explore on today's show.

Tip of the Week: 

If you want your audience to do something, it might not always be obvious to them. It may be the clearest thing to you. You might know exactly what you want your listeners to do. Your audience doesn't necessarily know. When you are taking your audience on a journey tell them exactly what you want them to do and let them know what the exact process is.

More Thoughts On Podcast Tracking - And A Few Thoughts On Intimacy:

• [02:34] Today, I'm talking about more thoughts on podcast tracking and a few thoughts on intimacy.
• [02:46] As an industry, if we stop focusing on the downloads in order to get sponsors and started working on more strategic approach we could be doing a lot better.
• [03:25] In a recent episode of The Feed Rob Walsh chatted with NPR. NPR is hoping that podcast clients will report what is being consumed similar to the way that Apple does now.
• [04:02] I just signed a new client. They are very high profile in business, consulting, and Internet marketing. The host asked me who in podcasting is tracking their direct marketing?
• [04:36] I answered no one, and he said that he was going to do it.
• [04:58] Three reasons that people aren't tracking the things that let them monetize the most. Number one: They are just stuck in the downloads equals success trap.
• [05:05] Number twohim: They don't think that their podcast has value. Your podcast has value. That's what you're doing it. If you want to serve your audience, you'll figure out the value.
• [06:07] The third reason is a lot of us don't know how to monetize.
• [06:22] The Business Podcasting Bible is a book I wrote way back in the day.
• [06:55] A lot of people talk to me, and I may or may not listen, but when my wife talks I listen. She gets attention that no one else gets, because she's my wife.
• [07:36] Because of the intimate relationship with my family when I talk to them, I want to react. That is the nature of intimacy.
• [07:48] We have a lot more intimacy with our podcasts then the guy on the evening news.
• [08:49] Most of you who have come with me on this journey have done so because you respect me.
• [09:06] This is Paul with this 10+ years podcasting sharing with you in an intimate relationship.
• [09:29] I have three people on my panel in the upcoming session that I'm going to.
• One of the members of the panel actually invests in financial funds because of his podcast.
• [09:58] One of the other people on the panel has a business that involves family and business together. It's what mom's do, and it is personal.
• [10:37] The third person is from an ad group that puts ads on podcasts. They are doing ads that are trustworthy from the point of view of the podcaster.
• [11:21] The latest cameras and microphones aren't what matters in podcasting. The only tech that really matters is intimacy.
• [13:19] The podcast with the highest value is the one that gets the audience to make an intimate choice.
• [13:49] Let's show value and be worthy of our intimacy.
• [14:19] Podcasting makes relationships and connections possible.
• [14:43] Stop assuming it is about the numbers and connect with your audience. Do you want an audience that is excited?
• [15:32] Ponder what happens when you have an audience that trusts you. They not only subscribe, but they also have a smile on their face when they consume your content.
• [16:19] Let's track the deep relationships and think secondarily about the other things.

Links and Resources:

• Podcast App Worksheet
• 114 Libsyn Alexa Podcast Skills and Access To The VIP Room
• The Business Podcasting Bible
• How to Make Your Podcast A Medium Article #141

We love social interaction at the podcast report. You can find us on Facebook & Twitter. We would also love it if you subscribe to the show.

You can also email us at ThePodcastReport@Outlook.com We would love to hear from you.

Medium is doing incredible numbers when it comes to search ability, and it's worth taking a look at. Benjamin Hardy's writing focuses on self-improvement, motivation, and entrepreneurship. He is also getting his PhD in Industrial and Organizational Psychology. His research focuses on the difference between want to be entrepreneurs and actual entrepreneurs or dreamers versus doers.

Tip of the Week:

You know what's better than your audience immediately enjoying your podcast? A podcast you created several years ago being enjoyed by new listeners. Some podcasters don't think about the long-term. Every week, more stuff from the back catalog is being downloaded. When you plan your podcast, make a podcast that will be even more valuable as time goes by.

How to Make Your Podcast a Medium Article:

• [04:48] Benjamin is one of the more approachable and unassuming gurus that I have met in a long time.
• [05:17] Medium is a repository of articles. It's getting bigger and more strategic.
• [06:04] Benjamin gets about a million clicks on his medium account every month. Clicks and reads are tracked, so you can optimize your articles for people going through your content.  This translates to about 25,000 new email opt-ins a month, and Benjamin now has 320,000 subscribers.
• [06:55] This also led to Benjamin getting his first book contract and $220,000 for Willpower Doesn't Work. He now has a seven-figure income all from Medium.com.
• [07:43] Text the word Medium to 5039668066 to get this episode's Medium article and a quick outline based on what Ben teaches.
• [08:31] Ben has learned how to write viral headlines. He took Jon Morrow's guest blogging course and learned how to write headlines.  He creates clickable headlines and structures the article in a way that it looks interesting with subheadings and short paragraphs. If subheadings are interesting and powerful people are likely to read the article.
• [10:02] Ben's three keys to good writing. You have to be a clear and intentional communicator. The writing has to be very emotional. Hit people in the head as well as the heart. Back everything up with science and experts.
• [11:55] Knowing the structure, getting people in, and writing it powerfully are what makes good writing to Ben.
• [13:13] Paul and Ben create a sample article for medium about turning a podcast into a medium article. Find a purpose such as to inspire people to read your article and to subscribe to your email list.
• [14:37] List the top five reasons why people are missing out if they are not turning their podcast in 2 medium articles.
• [14:47] These reasons need to be compelling and highlight the opportunity cost and gain. Then back everything up with stats.
• [15:30] Headlines need to be extremely emotional.
• [16:27] Hit the why such as what podcasters want.
• [17:13] Focus on their aspirations and pain.
• [18:06] If you publish an article and it doesn't do well why wouldn't you republish it again with a different title. Try republishing at the next day or week later.
• [18:53] The internet is like a river you never see the same water twice.
• [20:15] Why wouldn't you republish a podcast episode?
• [22:53] People should republish podcasts with new titles.
• [23:19] Ben went from 1500 email signups to 5000 a month with the same amount of traffic by switching from a call-to-action that said to go to his website to a call-to-action that sent readers to a landing page.
• [23:55] Websites are distraction heavy.
• [24:26] Then Ben switched from an ebook to a checklist, and he went from 5000 email sign-ups to 20,000 email sign-ups a month.
• [25:33] Create small easy condensed freebies and send people to a landing page never a website.
• [25:54] Your checklist needs to be results-focused.
• [27:18] Ben wants to be a good artist and a good business person. He is learning the business side of things, so he can succeed in both worlds.
• [28:41] Organic traffic isn't enough if you want to be a business person you still need to learn how to sell. Be brilliant at what you do but spend the energy becoming a good salesman.
• [30:22] Starving artist focus on the craft, but they can't sell. And then there are people focused on the sale, but they are selling crap.
• [30:39] Sell because you really believe in what you are doing but don't stop getting better at what you do.
• [30:54] Willpower doesn't work is a self-improvement book. Becoming a foster parent changed Ben's life. The external pressure forced him to think hard and to take action and start writing.
• [32:33] How we rise and fall to the demands of our situation, and if our situation doesn't demand much of us we're not going to show up and do much.
• [32:46] The fundamental attribution. Putting all of our focus on ourselves.  The environment shapes the individual. You can do greater things if your situation demands you to do it.
• [33:21] The book is about shaping situations and environments that force you to achieve.
• [33:37] Who we are is determined by the environment that we are in, and we have the ability to shape that environment and create our situations and transform ourselves into who we want to be.
• [35:00] When you look at a person's life they are a product of their environment.

Links and Resources:

• Podcast App Worksheet
  Text the word Medium to 5039668066 to get this episodes Medium article
• Cal Newport
• Medium
• Benjamin P. Hardy Medium
• Benjamin Hardy
• Willpower Doesn't Work
• Joe Polish Genius Network
• Jon Morrow
• Will Durant

We love social interaction at the podcast report. You can find us on Facebook & Twitter. We would also love it if you subscribe to the show.

You can also email us at ThePodcastReport@Outlook.com We would love to hear from you.

This is a great event. If you go, I will see you there. This event is filled with many approachable people who can be guests on your show. It's a large event, so you need to be strategic with your approach. Last week, I had Steve Olsher on. My take and his take on finding podcast guests at Social Media Marketing World is a bit different, but I do appreciate what he has done with changing the game.

Tip of the Week:

As a podcaster, you have an intimate relationship with your audience. Yet, you will ask me questions like what is most important to my audience? If you want to know how often your shows should come out, how long it should be, or how important consistency is ask your audience. You have built the relationship and intimacy. Now use it to make your show better. Go direct to your audience, and when they respond do what they tell you to do. Your show will be better by doing so.

How to Get Your Podcast on Spotify:

• [04:08] We have seen my predictions for podcasts coming to streaming media platforms come true.
• [04:22] Spotify has made it easy. Pandora hasn't quite opened the gate.
• [04:39] If you are on Libsyn, and you put your podcast on Spotify, you will start to see interesting downloads.
• [05:56] Spotify is at the top, but they are not the clear winner. Although, they are a huge player.
• [06:23] I asked Siri to open a podcast on Spotify, but she opened it on iOS.
• [06:41] Rob Walch at The Feed talks about how the 18-30 female demographic is doing well on Spotify. Less than half the shows on Libsyn are set up on Spotify.
• [07:50] Top shows were language, horror, health, philosophy, history, science, medicine, business and true crime.
• [08:22] The Podcast Report is available on Spotify. 1.1% of my audience came from Spotify.
• [09:07] In a future episode, I'll be having Joel Comm from Bad Crypto on. This show is exploding, I can't wait to have him on.
• [09:23] He has seen over a quarter of a million downloads on Spotify.
• [09:37] Spotify is a big place. If you haven't submitted to Spotify, you should do so.
• [09:59] The big picture as it relates to Spotify. Number one. Go to where your audience is. Whatever platform you are on, set things up so that your podcast is everywhere.
• [10:30] My Spreaker stats are less than my Spotify stats. I'm still on Spreaker because I like being where my audience is.
• [11:07] Put your podcast on YouTube. Leverage the tech that makes it awesome.
• [11:50] Stop talking about iTunes. If your listeners are on another platform and you keep talking about iTunes, it means you don't know who they are.
• [12:28] Do you have tech that will grow with you? Hand things over to the people who know what's going on. Don't waste your time trying to do all the small technical stuff yourself.
• [13:14] Pandora is coming very soon.  At some point, even Microsoft, will pull off some type of podcast strategy.
• [13:52] Have you cleaned up your paths? I was looking at a very popular show, and their album art is actually different on iTunes. Make sure your paths are correct.
• [14:24] Does your site reflect reality? Make sure you link out to all of the places that your podcast is at.
• [16:04] Playing podcasts make sense for Spotify. They don't have to pay royalties on podcasts.
• [16:21] Are you making a show or a podcast? Don't limit yourself by calling your show a podcast, because some people might not understand that they can get it on their platform of choice.
• [17:25] Short-term idea get yourself on Spotify. For a long-term idea, get yourself on a system that makes it easy to get on platforms like Spotify.
• [17:49] Let people know that your show is available on these alternative platforms.
• [19:14] Get on Spotify. Make it easy. Make sure you have the stats and deal with it.
• [19:25] The bigger picture is if your content is everywhere, it makes it easy for your audience to find you.

Links and Resources:

• Podcast App Worksheet
• Social Media Marketing World
• Dave Jackson
• Gary Leland
• Tim Street
• The Podcast Guest Problem #139
• Spotify
• Pandora
• Rob Walch Libsyn
• An Interview With Rob Walch – The Podcast Report Episode #121
• How To Get Your Podcast Into Spotify!
• Spotify on Libsyn Support
• How to Get Your Podcast in Spotify (from Libsyn)
• Apple HomePod
• 112 Spotify, Pandora, and Geographic Podcast Stats
• Joel Comm Bad Crypto
• Gary Leland Crypto Cousins
• Spreaker

We love social interaction at the podcast report. You can find us on Facebook & Twitter. We would also love it if you subscribe to the show.

You can also email us at ThePodcastReport@Outlook.com We would love to hear from you.

Someone who is doing 52 podcast episodes a year needs a way to connect with guests. Having someone on your team taking care of this is the best solution, but what if you don't have that? Steve Olsher invited me to his New Media Summit. This was like speed dating for podcast guests. This was an interesting solution. Steve loves his event and is excited about promoting it. He also shares some serious knowledge bombs about topic of influence articulation, the need to get to the decision maker, being an engaging guest, and the concept of the bounce.

Tip of the Week:

Your podcast audio doesn't have to be perfect. Your job is to get your message out. You want to make it sound good, but you don't have to be in front of a professional microphone. It's fine to broadcast your podcast. Don't let the naysayers tell you otherwise. Position your audio as exactly what it is and let your listeners know that this recording is less than perfect.

Finding Podcast Guests, Topic of Influence, Being Engaging, and Bounce:

• [06:17] Steve is an online player, not an enthusiast. Instead of a service, he offered podcast guest speed dating.
• [07:11] Steve hosts the Reinvention Radio Podcast and was getting hit up with guest offers. It occurred to Steve that there wasn't a great way to find guests and become guests. He created a forum to do this along with how to leverage and monetize this media. New Media Summit is the event or forum that Steve created.
• [08:59] It won't be in the speed dating format in the future. They plan on using a format that will work a lot better for everyone involved.
• [09:51] Everyone there was up to something interesting. They are now going to give people the floor to pitch everyone in attendance. Steve thinks everyone will leave with a lot of bookings.
• [14:46] Why is it so hard for shows and talent to connect? To develop meaningful relationships is to spend time with people. It's hard to know if a guest will be good without knowing them.
• [16:32] Steve likes to turn his events into a big old-fashioned wedding.
• [17:17] We love to position podcasting as intimate. This type of intimacy requires a relationship.
• [19:32] It is amazing what can happen over the course of three days together. Some of the larger events are very cliquish. This makes it hard to connect at a meaningful level.
• [24:55] How to get guests on your show. Learn how to articulate who you are and what your value add is. Have a great hook.
• [26:34] Sam Horn talks about the eyebrow test and being able to create a level of intrigue and interest. This is a big part of the process. Have a hook and articulate that value add in two to four words.
• [27:17] Share a summation of your topic of influence. Use these three or four words as a search tool. Type in your topic of influence.
• [28:13] If no one is talking about your topic of influence then there is no interest in it. Articulate your topic of influence and then leverage it.
• [28:54] Have a media one sheet. Also understand who the decision makers are and the players in the world you are interested in.
• [29:32] Topic of influence. Identify the shows you want to be on. Get booked on those shows.
• [29:47] Be an engaging guest. This is a skill. You want to do 200-300 interviews before being on those big shows. A lot of people just want to jump to the front of the line.
• [31:03] Enroll people into your ecosystem. The secret is all about bounce. You have to bounce them from a passive listener to being an active prospect in your ecosystem.
• [31:47] Monetize your visibility. So many people have great shows, and their guests don't know how to monetize their visibility.
• [32:51] Understand how focuses strategic attention is so important. If you want to be on a show that brings value, the approach is more than filling out a form.
• [34:15] There are a lot of ways to invest your time. Look at the number of hours people spend chasing shiny objects. Average people need to jump start their visibility process. Figure out if what you are doing provides ROI.
• [36:34] There are plentiful opportunities in three days of New Media Summit.
• [39:13] You are the solution to someone else's problem. There are people waiting for what you offer. Share your what with strategic abandon.

Links and Resources:

• Podcast App Worksheet
• Interview Connections
• Steve Olsher
• Reinvention Radio Podcast
• Steve Olsher on LinkedIn
• What Is Your What
• New Media Summit
• @steveolsher on Twitter
• Steve Olsher on Facebook
• Liquor.com
• Social Media Marketing World
• Books by Sam Horn
• Podcast Interviews With Impact – An Interview With Jessica Rhodes – The Podcast Report Episode #81
• Paul's One Sheet

We love social interaction at the podcast report. You can find us on Facebook & Twitter. We would also love it if you subscribe to the show.

You can also email us at ThePodcastReport@Outlook.com We would love to hear from you.

This was an event where everybody that attends puts together their business blueprint for the year ahead. The idea of speaking about podcasting to an audience that is putting together their business blueprint was really exciting. I spoke for about 50 minutes. What you are about to hear is a segment that I recorded in the middle of the presentation. I talk about three massive benefits of business podcasting. Making podcasting a part of your bigger business strategy is how all of this works together.

Tip of the Week: 

Your podcast might not end as a podcast. It could become a CD or an audio book. It could become something that needs better fidelity than that final project you made when you made that podcast. Keep your project archives. Keep a copy of everything that has been done. Put it someplace intelligent. Catalog it and maybe even store it offsite. Don't just keep the final project. Do this, and you'll thank me someday.

3 Massive Benefits Of Business Podcasting:

• [05:31] 3 Massive benefits for podcasting in the business space.
• [06:12] Access to you without access to you. When the same question is asked over and over again. Put it online, and you only have to answer it once.
• [06:31] I have a podcast that can be found on Google, Amazon, or Apple. You are associated with some of the coolest technologies in the world to share your information.
• [06:54] Crazy fast product development. I am getting paid to speak, and I am recording a podcast on the side. Welcome to the wonderful world of podcast development.
• [07:09] This is a product. You might be reading this transcript in one of my books or this might be on a CD. I don't know how you are consuming this, but I am making a product.
• [07:20] 3 of my favorite things in the podcast space. Access to you without access to you. Leveraging the biggest names like Apple, Amazon, Google, and Medium. Podcasts are also crazy fast podcast development.
• [07:49] Podcasting is easy. I did it on stage with my iPhone and a microphone. Podcasting is easy. The focus is not the tech. The focus is the content.
• [08:19] Access to you is huge. This podcast has been downloaded tens of thousands if not hundreds of thousands of times more than I have been able to chat with people individually about podcasting.
• [08:32] People get the training and education and access to me in a way that is scalable and cool.
• [08:40] Podcasting is leveraging the biggest names. You could be listening on Alexa or any device out there. I leverage the biggest names to get my message out.
• [09:11] It is crazy fast product development. I actually created a podcast while speaking from stage at a paid speaking gig.
• [09:24] Podcasting is easy. It's what you do with it that is hard. This is what we chat about on this show.

Links and Resources: 

• Podcast App Worksheet
• Allison's Website
• Allison on Twitter
• Allison on Facebook
• Allison on LinkedIn
• Allison's Amazon Page
• Allison Maslan Business Blast Off Event
• Text Allison at 503-966-8066 to subscribe and enter the giveaway

We love social interaction at the podcast report. You can find us on Facebook & Twitter. We would also love it if you subscribe to the show.

You can also email us at ThePodcastReport@Outlook.com We would love to hear from you.

I'm excited about today's interview with Mandy, and there are two things that you want to track. Number one is that it is an interesting model. I've spent a decade plus in podcasting, and I've heard there is nothing new. Well Erica did something new. Number two is that it does have the potential to change things. With new announcements from Pandora, Spotify, and Apple the industry is changing, and this is a model that might change with it. We also talk about New & Noteworthy.

Tip of the Week:

Instead of worrying about what microphone to use, you should be focussing on what your message is. What are you telling your audience? What makes you and your show unique? Once you figure that out, the microphone will come into play. Don't start with the tech. Start with the message, and you'll have a podcast that lasts.  

Changing Behavior By Doing Something Different with Erica Mandy:

• [02:13] Erica Mandy produces, compiles, and performs a daily news show. I thought it wasn't going to catch on or last, but it is lasting and everyone loves it.
• [02:41] Erica has been a broadcast journalist for the last ten years. She realized that people she knew weren't watching the news because if was too depressing or boring or they would get lost in biased clickbait.
• [03:06] She felt she was uniquely positioned to provide something different. She loves good news and likes to tell things in an upbeat way. She also has a background in journalism.
• [03:16] She quit her job and started theNewsWorthy. Erica has had success in the first few months and got her first sponsor Sol Organics who sell organic cotton sheets and bedding.
• [03:39] Her show is M-F and it comes out at 4:00 AM Eastern time. Her show production takes about 3-4 hours to write, about an hour and a half to record and edit, then she publishes, writes an email, and does the show notes.
• [03:58] It's a full day. The morning before that is when I do social media, networking, and marketing.
• [04:17] She is also testing a weekly interview.
• [04:30] When she launched she was picked up by iTunes. She was on New & Noteworthy for about two weeks. She said she got about 700-1000 new listeners that stuck with her.
• [05:58]  A Siri based daily news show is announced by iTunes. Pandora is working on creating a podcast version of the music genome project. Spotify is embracing everybody with some new podcast formats, images, and news.
• [06:34] A lot of people seem to be picking up the idea that we might need daily newscast.
• [07:06] People still want to know what is going on while they are on the go. Then they can read more about the things that interest them the most.
• [07:10] Erica started theNewsWorthy because she knew that it was what she wanted and other people were telling her it was what they wanted too.
• [07:32] Because there is so much potential with podcasts the possibilities are endless. Traditional media is the last one to get on a trend. Erica wanted to be part of the news that was leading the way.
• [08:47] Online streaming now offers sports and people are cutting cable more than ever.
• [09:22] Erica thinks there is a whole path for current recent podcasts that inform you with current news.
• [10:01] Once we figure out to offer things people will jump on it.
• [10:09] Paul thinks smart speakers, voice activated content, the daily routine, and the Pandora podcast genome project brings all of this together.
• [10:21] Erica's listeners are sticking around for 95% to 104% of her show. She gives listeners a new story every minute or so and keeps it moving.
• [11:33] Because people are consuming the whole show the format is viable.
• [11:55] Erica also offers links to all of the stories that she references on her show notes.
• [12:56] The change in behavior and the consumption and how podcasts somehow become part of someones day. A daily show is as natural as a morning cup of coffee.
• [14:15] How having a broader niche requires a sponsor with a broader market.
• [15:56] Erica is open to partnerships. If the emerging markets open things up, she feels that is really exciting.
• [16:57] How we know a lot about the podcast consumers. Teaming up with podcast sponsor acquisition experts will be interesting.
• [17:57] In the future, Erica would love to partner with an organization that provides a platform for discovery along with multi platform options like video. She is open to partnerships and being in more than one place.
• [19:45] She is open to having writing and editing help. She would like to have more help, so she can focus on the marketing and business development side of things.
• [20:57] Changes in behavior and opportunities that Erica's show represents.
• [21:44] When Erica started, she looked for what wasn't happening. She focused on her news and journalism background and looked for something different that wasn't already being done.
• [23:04] There are still options out there, and we can still change behaviors.

Links and Resources:

• Podcast App Worksheet
• Erica Mandy
• The NewsWorthy
• Hello@theNewsWorthy.com
• Erica Mandy on Facebook
• @theNWpodcast on Twitter
• Erica Mandy on Instagram
• Erica Mandy on LinkedIn
• Sol Organics
• Podcast Movement
• Siri can now read you the news on your iPhone
• Pandora wants to build the 'podcast genome project' and help shows monetize
• Spotify launches 'Spotlight,' a new podcast format with visual elements

We love social interaction at the podcast report. You can find us on Facebook & Twitter. We would also love it if you subscribe to the show.

You can also email us at ThePodcastReport@Outlook.com We would love to hear from you.

I was a sponsor, and there was a great crowdfunding campaign. I wanted to be there, but something came up and I couldn't make it. Fortunately, Dave Jackson from The School of Podcasting was there, and he is here today to share his review of PodCon. His review is insightful and encouraging. It is about the business of podcasting as well as the growth of podcasting.   

Tip of the Week: 

The world of connected speakers is exciting with so many big companies in the game or coming to the game. Podcasters want their shows available on these speakers, but do you have a title that is easy to say. Do you have a title for your podcast that doesn't sound like similar podcasts? The better the chance that the smart speaker can hear and understand what your podcast is, the better the chance that your customer will find you.  

A Podcasters Review Of PodCon with Dave Jackson: 

• [03:17] I have known and loved Dave Jackson forever. This month I was supposed to go to PodCon, but wasn't able to attend. Fortunately, Dave Jackson went and is here to give his review of the event. 
• [05:27] Dave encountered his first cosplay. Floors upon floors of people in costumes from elves ears to knights in shining tin foil. 
• [06:20] Fiction podcasts were a whole new world for Dave. This is a super tight knit community that Dave wasn't a part of. There were probably a thousand people (according to Dave's estimate) in the room.  
• [07:53] How there were hundreds of people in costume. Cosplay is an eye opening world of podcasting that Dave wasn't familiar with.  
• [09:13] The cosplay people were very creative there was an area where you could draw on a wall and another area where you could play a board game of some type. There also had to be a raffle for a meet and greet because it was so popular.  
• [10:56] How the scope of podcasting is so much bigger than we thought it was.  
• [12:25] There were a lot of young people who were really into these shows, and there were a lot of females in the group. Dave was impressed with open, tight-knit, and creative these people were.  
• [14:14] Dave quit asking if they were podcasters and started asking if they were content creators.  
• [15:03] The original podcasters wanted to sound like the radio. The new podcasters are about stories and taking it into another new area that we haven't thought about.  
• [15:44] Dave is super excited, because if he found this one community there is probably another community he hasn't discovered.This creates more potential content creators and listeners, and we need more listeners to stay in scale with the amount of podcasts created. 
• [17:29] People were excited about and talking about the McElroys and Welcome to Night Vale. These people were treated like rock stars when they were announced.  
• [20:09] Is this an event that business podcasters would go to? There were a couple of business podcasts like a podcasting 101 course, but they recommended SoundCloud and a Blue Yeti Microphone. Their monetization mostly focused on Patreon. This group wasn't business people.  
• [22:22] The event was probably like a Lollapalooza. Maybe there won't be giant conventions for everyone, instead their will be smaller niche events.  
• [23:17] Tom Merritt's Patreon page. He does the Daily Tech News Show and generates $240,000 a year on Patreon. 
• [24:30] Dave would recommend that LibSyn goes next year. There were maybe 400 people in the how to podcast class. There were enough curious people that it wold be worth going to.  
• [25:22] This was a niche podcast event with hype, excitement, and power. Paul missed this because he went to a fundraiser for Alice Cooper and was in a room with a bunch of rock stars.  
• [26:30] PodCon was really well run, and the growth will be interesting to see. It's up to them to keep it niche or make it more about podcasting.  
• [28:09] How Paul has so much respect for the Green brothers. He is definitely going to try and attend next year.  
• [29:28] The more people are talking about podcasts, the more the industry grows. We are all in the business of creating content to inspire our audience.  

Links and Resources: 

• Podcast App Worksheet 
• The School of Podcasting 
• VidCon 
• PodCon 
• LibSyn 
• New Media Expo 
• Podfest 
• Dragoncon 
• Comic Con 
• Cosplay 
• McElroy Shows 
• Welcome to Night Vale 
• Hank Green 
• SoundCloud  
• Patreon 
• Tom Merritt Patreon Page 
• Social Media Marketing World 
• Podcast Movement 

We love social interaction at the podcast report. You can find us on Facebook, Twitter or the social platform of your choice at The Podcast Report. We would also love it if you subscribe to the show.

You can also email us at ThePodcastReport@Outlook.com We would love to hear from you.

The audio isn't as good as it should of be, but the show was first class. I brought a client of mine with me and at the end of the event, she made a suggestion that I actually have people watch this presentation before sending them as clients up the charts.

Tip of the Week:

How do I get people to subscribe to my podcast? How do I get people to visit my website? How do I get people to sign up for my email newsletter? The trick to all of these and more is simply to give them a reason to. They are happy just listening to your show, but the second you tell them what is in it for them then they will take further action. Keep in mind WIIFM or what's in it for me?

Driving Your Podcast to the Top of the iTunes Charts (VidSummit 2017 Presentation):

• [05:02] Paul is introduced. He helps others expand their reach and revenue with no stress and drama. He tackles the changes in today's information economy. He is an 11 time #1 Amazon bestselling author. He is the secret weapon behind several number one podcasts and YouTube channels. He has worked with large companies like the US State Department, Microsoft, Pearson Education, and more.
• [05:36] Paul Colligan is here today to present how to Drive Your Podcast to the Top of the iTunes Charts.
• [06:13] Paul begins speaking and has an entire presentation for getting your podcast on Alexa and Google.
• [07:12] Getting to number one on iTunes is an interesting place to be. My client Brendan was also number one in other countries.
• [08:26] J.J. Virgin became number one in the health category.
• [09:12] How iTunes makes recommendations and this should be a life goal for all of you.
• [09:56] 47 million Americans are in their car with a 30 minute commute to work. All you have to do is be better than drive time radio. 
• [10:40] When someone takes you with them to work or on the beach or to the gym this is intimacy.
• [11:14] Three options for climbing the charts. The real climb with the real audience. The real climb with the fake audience. Number three is Photoshop. I am hear for the real climb with the real audience.
• [12:26] The Infinite Dial study by Edison. The smart speaker report with Alexa, etc. Do what is good for the service and the service will do what's good for you.
• [13:42] Time at YouTube makes YouTube money. Apple wants consumers of Apple products. If you give Apple a reason to promote what you are doing, they will promote you. Apple wants subscribers. Apple promotes subscribers. They come back with repetition. The best consumers are subscribers.
• [16:51] iTunes algorithm hasn't changed in over a decade. Get as many subscribers as needed in a 24 hour period to get as far as you want.
• [17:40] If you do a concentrated attack you can beat the big guys. Pick a single day. Promote subscribes. Take screenshots, enjoy the rankings, and have a fantastic episode two. Give your base what they want, and they will continue to listen.
• [19:41] Subscribers come on a regular basis. Can an email actually become a nuisance.
• [21:11] New and Notable is broken. They haven't changed in 14 months. It doesn't matter, it's broken.
• [22:12] You have to launch with a lot of episodes. This is guru talk, actually the less episodes on the page, the more reason to subscribe.
• [23:43] How zero reviews mean nothing.
• [25:26] Focusing your audience on a one 24 hour period. Open up the email gates, get to number 1 then stop, and open the gates the next day.
• [27:14] Look in iTunes and you will know if you are number one. The smart marketing could be strategic about this.
• [27:52] This won't work if you don't have enough email addresses.
• [29:46] Apple has made a lot of decisions based on new consumers, but I believe they will stay with subscribers for a long time.
• [31:41] Determining the value of a listener and doing Facebook ads to stay at the top of the charts. Emails and subscribes to win. Have an email series that says that you have launched your show. Launch season two.
• [32:48] Brendan did this. He asked subscribers to go to iTunes and subscribe. Live to subscribe. Take you audience to action on launch day. Please help me climb up the charts.
• [34:55] Make it as easy as possible for subscribers to subscribe. WIIFM give them a reason to subscribe. Go with a live push and tell them why to subscribe.
• [36:02] Putting a $299 course on iTunes for a few hours and hitting number one.
• [36:42] Using TubeBuddy, you just have to be faster than you competition. The competition is low for video podcasts right now. All you have to do is get more subscribers with your email push.
• [38:27] Do what is best for Apple and make great content.
• [39:46] Apple has announced they will have stats for everyone this year. We will get page views, downloads, streams, and how far people have listened.
• [40:40] To be number one you need about 15000 to 20000 subscribes to get to number one.
• [41:26] Publish one episode and listening to your audience is a good idea to do this early in the game. Audiences are awesome. Once you release an episode and it starts getting downloads it starts to kick in.
• [42:53] Downloads are the main metric for sponsors, but be careful.
• [43:49] Libsyn has been around for 10 years, hardly any downtime, and they power a good chunk of podcasts.
• [44:43] User generated TV is going to become huge. Make it available for your audience to find these.
•  [45:49] How many episodes per month. Be predictable. Going on errands to listen to your favorite show. Survey your audience and ask them what they want.
• [47:27] iOS 11 new podcast app with a tag for seasons. You can also tag sequential orders. Entire seasons can also be downloaded in a thematic way. Sale a season to a sponsor. The would be a cool metric.
• [49:00] If you don't have an audience, find someone elses audience. If you have something to give, then give it out.

Links and Resources:

• Podcast App Worksheet
• VidSummit 2017
• Get Paul's 2017 VidSummit Slides
• Tube Buddy Now Advanced Trial
• Leo LaPorte
• Gary Vaynerchuk
• Derral Eves
• Russell Brunson
• Libsyn Coupon Code: Paul
• Netflix
• Dan Carlin's Hardcore History

We love social interaction at the podcast report. You can find us on Facebook, Twitter or the social platform of your choice at The Podcast Report. We would also love it if you subscribe to the show.

You can also email us at ThePodcastReport@Outlook.com We would love to hear from you.

Tip of the Week:

Create a podcast monetization plan before you launch your show or before you start your new season. It is always easier to test and modify a plan than to try and make something fit into a certain box. Figure out a plan, implement that plan, and test to see if it is working. Be smart and do it right with a monetization plan that works for you.

Podcast Predictions Looking Ahead to 2018:

• [01:28] It is time for podcast predictions for 2018. I did pretty well with last years predictions, and I think I will do even better with next years predictions.
• [01:38] No new podcast consumption models in 2017. Anchor gave it a shot, but most people went back to regular consumption methods. No new consumption paradigms for 2018 either. Podcast isn't broken.
• [02:26] At least one number one show would have no ad insertions. People doing podcasts about their products makes sense. The most powerful and profitable podcasts do this.  
• [03:08] My last prediction for 2017 would be that there would be a new tool set from Apple, but not from Google.
• [03:56] A guy at Podcast Movement grilled me on my take on Google and podcasts. This guy was from Google. They have video and their smart speaker is better than Alexa, but so far crickets on podcasts from Google. I got my predictions right.
• [05:00] I have three predictions for new year, and there is a good chance these will come true for 2018.
• [05:15] Number 1: Minimal if any embracing of the new iTunes tags from the other players like Google, Stitcher, etc. I don't see them embracing the tags, but I think embracing the tags would be a good idea.
• [05:30] The tags make podcasting more powerful. This will delay growth a little bit, but eventually these players will have to deal Apple.
• [05:55] Number 2: Something else unexpected from Apple. They seem to have a new focus on iTunes, and they are probably dreaming up something unexpected. The stats are pretty fantastic, and we will focus on them in another episode. Apple and iTunes will introduce something else and the other platforms will have to decide if they want to play in that world.
• [06:59] Number 3: First video podcast hit in 2018. There hasn't been a real certified hit. This is the year of a video podcast hit.
• [07:53] At Vid Summit the presentation was on moving your YouTube show to a video podcast. A lot of interest might come from YouTube or media space.
• [08:14] There will be more video integration in players such as the Echo Show.
• [08:31] The three predictions are minimal if any embracing of the new iTunes tags, something else unexpected from Apple, and the first video podcast hit. 2018 is going to be huge.

Links and Resources:

• Podcast App Worksheet
• Anchor
• Duolingo Podcast
• Podcast Movement
• Tiki Bar TV
• Rocketboom
• Vid Summit
• Alexa Show

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You can also email us at ThePodcastReport@Outlook.com We would love to hear from you.

I have not been a big fan of more podcast directories or apps, yet Renee is willing to come on the show and answer the question of does the world need another podcast directory or app. Renee is based in San Francisco.

Tip of the Week:

It's always easier to set the audio up correctly from the beginning than to try and fix it later. It's always smarter to set everything up the best possible way to begin with to get the best possible results. You can always edit and change things from there.

Interview with Renee Wang the CEO of CastBox:

• [04:23] Renee majored in psychology, but she taught herself how to code and then ended up working at Google for four years. She has experience with apps on a global scale.
• [05:13] Renee quit Google to go back to China and code the first version of CastBox.
• [05:44] Renee was an OPG Account Manager at Google. It was her job to help developers to promote and monetize their apps.
• [06:46] Renee sold her house for seed money for the project. She has now closed a B round.
• [07:40] How at the end of 2016 a lot of investors are now interested in audio again. Because of the audio connectivity between Alexa, Google Home, and car connectivity. It is believed that by the end of 2020 all cars will have Internet connections.
• [08:47] Now investors are proactively looking for her business. She has now closed four investment rounds in a year.
• [09:53] The app will help content providers augment information. Other investors are looking for a technology play. Both sides are important from the aggregation and the technology.
• [11:56] How there is still an opportunity for audio aggregators the same way that when Yahoo existed there was still a door for Google to break in to.
• [12:31] How CastBox is organizing audio, understanding text, tags, and time stamps. It can search to the specified minute and second of the content that the person wants. Renee still feels that there is room for improved technology to create a better audio experience. Including the ability to search inside of audio.
• [14:07] The CastBox search feature will give timestamped results from a search.
• [15:12] Audio is like a Pandora's box. You never know what is inside. We are trying to open the Pandora's box of audio and make content easier to find.
• [15:56] The challenges of putting content into your smart device. CastBox is leveraging technology to reorganize content and give users the ability to access it.
• [16:56] CastBox is trying to index all available open source content.
• [18:03] Amazon's S3 transcription service.
• [18:46] The last round raised $16 million total. There are several ways to monetize. They are co producing original content and providing distribution.
• [19:56] They are also looking at a premium revenue share model. They are number 1 in Korea.
• [20:54] How they are trying to conquer the audio portion of AI as well as indexing and providing better services to content providers and listeners.
• [22:14] There are still more opportunities for startups to grow.
• [23:25] How it is important for content providers to grow their audience by having their work more easily available, and it is easier to monetize globally and worldwide including specific niche content.
• [27:37] How Renee is on email every day to see the user experience and make CastBox better, and CastBox is constantly being updated to upgrade the user experience including to help visually impaired people.
• [29:28] They are really flexible and moving fast to understand needs and create a better user experience.
• [31:01] How Paul is well-known in the industry, and Renee was interested in Paul's input.

Links and Resources:

• Podcast App Worksheet
• CastBox
• CastBox Contact Us
• Renee Wang on LinkedIn

We love social interaction at the podcast report. You can find us on Facebook or Twitter. We would also love it if you subscribe to the show.

You can also email us at ThePodcastReport@Outlook.com We would love to hear from you.

I was introduced to Jennifer Briney by Adam Curry at a previous Podcast Movement. I liked her and what she was doing. I knew that I wanted to continue the conversation. Today, I am talking with Jennifer in my first interview of the season.

This interview was recorded a few weeks back, so I hint at some things that are coming up, and you should be able to put it all together. Jennifer is the host of Congressional Dish a podcast that helps raise awareness about what Congress is actually doing.

Tip of the Week:

Take the time to ask if it makes sense, when some podcast expert, guru, or teacher tells you to do something specific on your podcast. Why are they doing this? There are a lot of bad ideas, teachings, and concepts in podcasting. If you take a few minutes to think through the idea and ask if it really makes sense, you might be producing a better podcast.

Talking Politics:

• [00:03:07] How Paul was a political science major in college.
• [00:03:28] Jennifer invented the Congressional Dish about five years ago. She wanted to share what she was finding. For two and a half years she read every bill passed in Congress, until she realized that it was impossible.
• [00:04:17] She educated herself and did it on the air. Now that she knows how it works, she picks topics that are interesting to her. She also sticks to her goal of getting people to pay attention to what Congress is actually doing.
• [00:05:06] When traveling abroad Jennifer realized she didn't know much about American politics.
• [00:06:28] In her senior year of college she really started asking questions.
• [00:06:46] She immersed herself in understanding how the media functioned. She started asking questions of what is our place in the world and why are we doing these things.
• [00:07:43] In 2007, she discovered Air America and other on demand media outlets talking about politics. This is when she started paying attention to Congress and watching C-SPAN.
• [00:09:31] Jennifer wanted to find stories that aren't talked about and share her research with the rest of us.
• [00:11:04] Jennifer is monetizing a niche that no one else is. She spent a year not trying to make money, which established the show.
• [00:12:13] After a year, she tried to make the podcast listener supported.
• [00:13:52] People send in what they think the show is worth.
• [00:14:17] Putting a lot of work into your shows before pushing record to be listener supported.
• [00:15:35] Doing work that other people don't want to do is the key.
• [00:16:51] Jennifer has a global audience and her topics affect people all over the world.
• [00:17:46] Libsyn recently upgraded their stats. Some shows are affected and some aren't. Jennifer's stats dropped when the changes happen.
• [00:18:46] The stats changed and now her numbers are cut in half. Jennifer was invincible to the stat change monetarily because of her user supported mode.
• [00:20:05] Jennifer also takes bitcoin because people wanted to help her anonymously. She now has tens of thousands of dollars in bitcoin.
• [00:21:28] There is no reason not to have a bitcoin link. It's gambling because who knows if the value will continue to rise or drop.
• [00:22:27] How long should a podcast be?
• [00:24:18] The setup for listener generated revenue is easy, although asking for the money can be uncomfortable. Ads also make shows a little bit worse. It doesn't hurt to try especially at first.
• [00:25:56] The freedom of being listener supported instead of answering to advertisers is amazing. Jennifer can say whatever she wants.
• [00:29:16] Jennifer has a VA and some part time people and contractors.

Links and Resources:

• Podcast App Worksheet
• Congressional Dish
• @JenBriney on Twitter
• Jen Briney on LinkedIn
• Jen Briney on Instagram
• Podcast Movement
• Adam Curry
• Interview Connections
• Young Turks
• John C. Dvorak
• L.A. Podfest

We love social interaction at the podcast report. You can find us on Facebook, Twitter or the social platform of your choice at The Podcast Report. We would also love it if you subscribe to the show.

You can also email us at ThePodcastReport@Outlook.com We would love to hear from you.

We are also launching the Podcast Episode Funnel Tool. You may have seen this last week when I gave you the Podcast App Worksheet.

Tip of the Week:

Never name your podcast something that is hard to spell. Not just hard for you to spell, but hard for your listeners to spell. They hear about your great podcast and they search for it, but if they can't spell it, they can't find you. Always have a podcast name that is easy to spell.

Collecting Email Addresses From Your Podcast

• [02:15] How building a list with your podcast is the most profitable podcast monetization strategy out there.
• [02:56] A story where 85% of people who bought through a program have downloaded something as a result of the podcast.
• [04:04] It's hard to market and sell on a podcast, but easy with an email list. Use the podcast to build the email list.
• [04:21] Season 5 private Facebook community.
• [04:49] Lists aren't important for just marketing. They are also important for the interest identification that comes from it.
• [05:01] How you can use your newsletter segment signups to find out what people are interested in. This is powerful market research. Build an inventory of names that expands the value of what you are doing.
• [06:01] To get the email address, you have to give your listeners something of value. In today's show you are getting a funnel worksheet.
• [06:31] Last week I gave away a podcast app cheat sheet. That is a very specific segment. The funnel worksheet from this week is also a specific segment. You want to do the same thing.
• [06:57] Today, I would put everybody on ClickFunnels. We had Russell Brunson of ClickFunnels on in Episode 115.
• [07:32] We have teamed with ClickFunnels to create a funnel process for podcasts. You can see the funnels that we use.
• [08:08] You want to make a template for the process, so you can change a few things and use it over and over again.
• [08:31] To get an email address your listener goes to a web page gives you the email and then downloads the giveaway item. My FAVORITE method!
• [08:53] You can also send a blank email. Doable but outdated.  
• [09:10] Texting in is also popular. Emails don't bother people, texts can bother people. Texting is not my favorite.
• [10:16] If you get the funnel tool, you can see this whole process.
• [10:26] Come up with a plan and a giveaway before your show, then talk about it on the show, then give people the stuff.
• [11:15] ClickFunnels attaches to your email sending service.
• [11:26] Selling on your podcast will always be hard. Sending someone to sign up for an email is easier. This process can be used to do things later, and it is what I recommend.
• [12:03] Make it simple and easy, and use your podcast to continue to build rapport.
• [12:38] Own the list and go with a system you will be with for awhile. I recommend ClickFunnels.
• [13:05] Mail to your list on a regular basis.
• [13:58] Realize the nature of emails. Make your emails short brief and to the point.
• [14:50] There are people who want to hear from you by email and people who don't want to hear from you by email.
• [16:41] Give great content on the podcast. Offer an opt in whenever you can. Use those email addresses to do further marketing.

Links and Resources:

• Podcast App Worksheet
• Podcast Episode Funnel Tool
• What Do The Changes To The iOS 11 Podcasts App Mean To Podcasters?
• Podcast Report Season 5 Private Facebook Community
• Russell Brunson is GIVING AWAY MP3 Players With His Podcast On It, Is Making A Profit, And Is At The Top Of The iTunes Charts
• Does Your Podcast Suffer From Free Hugs Syndrome – A Conversation With Ed Dale

We love social interaction at the podcast report. You can find us on Facebook, Twitter or the social platform of your choice at The Podcast Report. We would also love it if you subscribe to the show.

You can also email us at ThePodcastReport@Outlook.com We would love to hear from you.

In this episode, I'll be chatting about the new app and in future podcasts I'll discuss other things from Apple. There is also some great stuff out by other companies this year. The new website is launched. We also have a giveaway for today's episode.

Tip of the Week:

Tell your audience to subscribe. Smart podcasters know that podcasting is about subscriptions, and the best audience comes from subscribers, but your audience might not realize that they can subscribe and have your show sent to them automatically.

Podcast App Changes in iOS11:

• [03:04] Apple has made some huge changes to the podcast app, and I'm going to talk about them in this episode. You can also grab the PDF I made that includes all of the changes.
• [03:58] There are podcast seasons, stats from Apple, show types, episode types, and a best of the podcast option. All of these together become really important.
• [04:26] Podcast seasons. Seasons have been around for a long time. Seasons are powerful because you can get thematic about your show.
• [05:23] Building your podcast as a season changes the game. Seasons are a fantastic way to chunk together podcast episodes.
• [06:59] There are rumors that there may be options to click and download entire seasons. Seasons have been around for awhile, but they are now supported and something that you should take advantage of.
• [07:15] Apple stats. In the past, we had to use what we could from our download stats.
• [08:26] These will only be Apple stats. This won't be your entire audience, but you will see trends like how long your audience listens. These are huge, so start thinking about it and be willing to make a change.
• [09:32] Show types. The App plays the most recent episode when you subscribe. The average audience member listens to whatever podcast is given to them.
• [10:15] There are serial types of shows that you may want your audience to listen to in a specific order. You can now set that inside of iTunes. You can start with the episode of your choosing or the most recent episode.
• [11:25] Episode types. Now we have three types of episodes: full episodes, trailer episodes, and bonus episode. Being able to tightly define your podcast experience is exciting.
• [12:58] Most of the podcasting platforms have these options in play. If your host doesn't, it may be time to look for other options. Seasons, stats, show types, and episode types are four very big new Apple podcast app features.
• [13:24] Best of the podcast. If you search shows now on the app, there is an idea of the best of the podcasts. They pick an episode and decide that it is the best of the podcasts.
• [14:11] For some reason my March 15th episode was chosen as the best of my podcasts on season 4. We don't know why Apple decides on certain episodes, but it must be based on downloads or how long they were listened to or some other metric.
• [15:30] Podcast seasons are now part of the system. Stats and tracking will help with future decisions. Show types will let your audience download the podcast in the order you like. You can play with bonuses and trailers when in between episodes, and best of the podcast will allow you to treat your podcast like the media entity that it is.
• [16:56] You're not your client. You may not be interested in tags. Take the time to do the tags and set things up to provide a better experience for your audience. This will become the new standard and set things up for future listeners.

Links and Resources:

• Podcast Movement
• Michael Hyatt
• Serial Podcast

We love social interaction at the podcast report. You can find us on Facebook, Twitter or the social platform of your choice at ThePodcastReport/SocialPlatform. We would also love it if you subscribe to the show.

You can also email us at ThePodcastReport@Outlook.com We would love to hear from you.

Links:

• Podcast Subscription Code Found In Google App - http://podcasternews.com/2017/05/27/podcast-subscription-code-discovered-in-google-beta-app/
• Podcast Movement (Coupon code "PAUL" for 10% off) - http://PodcastMovement.com
• PodCon - https://igg.me/at/podcon/x
• The New How To Podcast Book Currently On Pre-order Only - http://GrabTheBook.com
• Adam Curry's Podcaster Pro - https://igg.me/at/podcaster/x 
• How To Podcast Book - http://amzn.to/2jVNsIE
• How To Podcast App - https://itunes.apple.com/us/app/how-to-podcast-app/id1061008315?mt=8
• The Podcast Report App - https://itunes.apple.com/us/app/podcast-report-paul-colligan/id1065966814?mt=8

The final episode of Season 4 covers 7 truths about your future podcast audience that have immediate implications on what you do next.

I'm going to follow my own advice in Season 5.

More on Season 5 - and what's happening next, next week ...

Links:

• Sponsor - http://HowToPodcastTraining.com 
• How To Podcast Book - http://amzn.to/2jVNsIE
• How To Podcast App - https://itunes.apple.com/us/app/how-to-podcast-app/id1061008315?mt=8
• The Podcast Report App - https://itunes.apple.com/us/app/podcast-report-paul-colligan/id1065966814?mt=8

Links:

• Sponsor - http://HowToPodcastTraining.com 
• Podcast Hall Of Famer - Rob Greenlee - http://RobGreenlee.com
• New Media Show - http://NewMediaShow.com
• Spreaker Live Show - https://www.spreaker.com/show/spreaker-live-show
• Rob's Email for the passthrough option - Rob@Spreaker.com
• Zune - https://en.wikipedia.org/wiki/Zune
• Zune And The Guardians Of The Galaxy - https://www.inverse.com/article/31222-guardians-galaxy-vol-2-zune-joke-awesome-mix-3
• The New Media Content Creation Model Video At YouTube - https://www.youtube.com/watch?v=ZHR9wN0Q1is
• The Podcast Report At Spreaker - http://ThePodcastReport.com/Spreaker
• The Podcast Report At Google - http://ThePodcastReport.com/Google
• How To Podcast Book - http://amzn.to/2jVNsIE
• How To Podcast App - https://itunes.apple.com/us/app/how-to-podcast-app/id1061008315?mt=8
• The Podcast Report App - https://itunes.apple.com/us/app/podcast-report-paul-colligan/id1065966814?mt=8

• Technology is amoral
• Gaga's audience is in it for the music - yours is in it for the content - the technology is what makes it possible
• Stop thinking of Podcasting like radio - it's more like books that talk
• Your tribe cares no more about your tech than Gaga's fans care about her microphone
• Judging content by its tech is like judging a person by their socks

Links:

• Sponsor - http://HowToPodcastTraining.com 
• Malcom Gladwell's Podcast - http://revisionisthistory.com/episodes
• Podcasting Has Become The Last Refuge Of Scoundrels - http://www.slate.com/blogs/browbeat/2017/05/02/bill_o_reilly_and_jian_ghomeshi_s_podcasts_reviewed.html
• How To Podcast Book - http://amzn.to/2jVNsIE
• How To Podcast App - https://itunes.apple.com/us/app/how-to-podcast-app/id1061008315?mt=8
• The Podcast Report App - https://itunes.apple.com/us/app/podcast-report-paul-colligan/id1065966814?mt=8

Do yourself, and your Podcast, a big favor - KEEP YOUR PODCAST PROJECT FILES.

The reasons some give for not keeping these files are simply wrong.

If you truly value your Podcast, you will find a way to keep and archive your Podcast project files. A short rant from Paul on the topic.

Links

• Sponsor - http://HowToPodcastTraining.com 
• How To Podcast Book - http://amzn.to/2jVNsIE
• How To Podcast App - https://itunes.apple.com/us/app/how-to-podcast-app/id1061008315?mt=8
• The Podcast Report App - https://itunes.apple.com/us/app/podcast-report-paul-colligan/id1065966814?mt=8

Rob Walch makes his podcast money the way most people think of podcast monetization: He has ads on his shows.  As a bonus - he helps advertisers sell ads through Libsyn.  He has a lot to say on the topic. Gary Leland makes his podcast money selling his own products on his own website. He sells nothing marketing or podcast related.  I'm going to make you listen to this episode to get his story. You are going to love this guy. John Lee Dumas represents an exciting hybrid of selling both his own products while running ads for the products of others. He continues to be a strategic inspiration to many of you. Part of my contract with Social Media Marketing World is that I get to share this recording with you.  

Gary Leland makes his podcast money selling his own products on his own website. He sells nothing marketing or podcast related.  I'm going to make you listen to this episode to get his story. You are going to love this guy. 

John Lee Dumas represents an exciting hybrid of selling both his own products while running ads for the products of others. He continues to be a strategic inspiration to many of you. Part of my contract with Social Media Marketing World is that I get to share this recording with you.  

Part of my contract with Social Media Marketing World is that I get to share this recording with you.  Here are my favorite 45 minutes from 3/23/2017.

Links

• Sponsor - http://PaulColligan.com/ExpertSecrets
• Rob Walch Twitter - https://twitter.com/podcast411
• Gary Leland Twitter - https://twitter.com/garyleland
• John Lee Dumas Twitter - https://twitter.com/johnleedumas
• How To Podcast Book - http://amzn.to/2jVNsIE
• How To Podcast App - https://itunes.apple.com/us/app/how-to-podcast-app/id1061008315?mt=8
• The Podcast Report App - https://itunes.apple.com/us/app/podcast-report-paul-colligan/id1065966814?mt=8

That lead to this rant. It's time to get strategic with your podcast show notes.

Links

• Sponsor - http://HowToPodcastTraining.com 
• Amy Porterfield - http://AmyPorterfield.com
• How To Podcast Book - http://amzn.to/2jVNsIE
• How To Podcast App - https://itunes.apple.com/us/app/how-to-podcast-app/id1061008315?mt=8
• The Podcast Report App - https://itunes.apple.com/us/app/podcast-report-paul-colligan/id1065966814?mt=8

Here's what Podcasters should think (and do) about it.

Sponsor - http://HowToPodcastTraining.com

The Infinite Dial 2017 - http://www.edisonresearch.com/infinite-dial-2017/

How To Podcast Book - http://amzn.to/2jVNsIE

How To Podcast App - https://itunes.apple.com/us/app/how-to-podcast-app/id1061008315?mt=8

The Podcast Report App - https://itunes.apple.com/us/app/podcast-report-paul-colligan/id1065966814?mt=8

In Episode 121 of The Podcast Report, Paul Colligan chats with Rob Walch of Libsyn about their take on Podcasting - including destinations, multiple feeds, add insertion and more.

Yes, Paul's a fan of libsyn, but this is an examination of what's possible when you think ahead and plan for the future. If you aren't doing that, you aren't really interested in the real business of podcasting.

Links

• Sponsor - http://HowToPodcastTraining.com 
• Libsyn - http://Libsyn.com - Coupon Code "Paul" For Your First Month Free
• Rob Walch's Podcast 411 - http://Podcast411.com
• Catch The Panel On Podcast Monetization At Social Media Marketing World 2017 (Use This Link To Get Your Ticket And Breakfast Is On Me) - http://PaulColligan.com/SMMW
• How To Podcast Book - http://amzn.to/2jVNsIE
• How To Podcast App - https://itunes.apple.com/us/app/how-to-podcast-app/id1061008315?mt=8
• The Podcast Report App - https://itunes.apple.com/us/app/podcast-report-paul-colligan/id1065966814?mt=8

Episode 120 is a conversation about what podcasters can learn from direct marketing.

And, yes, Brian offers a 2.0 version of the "Podcast Your Passion And The Profits Will Follow" meme that has done so much damage in the past.

Links

• Sponsor - http://DialTalkDone.com - Or Text "dialtalkdone" to 678-506-7543
• Brian Kurtz - http://www.briankurtz.me/
• Brian Kurtz' The Advertising Solution (and bonuses) - http://theadvertisingsolution.com
• Catch The Panel On Podcast Monetization At Social Media Marketing World 2017 (Use This Link To Get Your Ticket And Breakfast Is On Me) - http://PaulColligan.com/SMMW
• How To Podcast Book - http://amzn.to/2jVNsIE
• How To Podcast App - https://itunes.apple.com/us/app/how-to-podcast-app/id1061008315?mt=8
• The Podcast Report App - https://itunes.apple.com/us/app/podcast-report-paul-colligan/id1065966814?mt=8

Enjoy this conversation with Ed Dale as we examine why podcast listeners are so reluctant to buy something from your podcast - even though they're your biggest fans.

It's not automation or a hack - actually, it's a simple need to have something worth automating first.

Would you like a cookie?

Links

• Sponsor - http://DialTalkDone.com - Or Text "dialtalkdone" to 678-506-7543
• Ed Dale's Your First Dollar Podcast - http://yourfirstdollar.com/podcast/
• Catch The Panel On Podcast Monetization At Social Media Marketing World 2017 (Use This Link To Get Your Ticket And Breakfast Is On Me) - http://PaulColligan.com/SMMW
• How To Podcast Book - http://amzn.to/2jVNsIE
• How To Podcast App - https://itunes.apple.com/us/app/how-to-podcast-app/id1061008315?mt=8
• The Podcast Report App - https://itunes.apple.com/us/app/podcast-report-paul-colligan/id1065966814?mt=8

Dan Benjamin has been podcasting for a long time and built a hosting platform based on his experience and his needs. He's not a hobbyist - he's doing real business with his podcasts - and I thought it would be perfect to have him on the show.

It's a conversation about Fireside.FM - but it's also a conversation about what this industry needs and how one of us is trying to bring it to us.

The Links - 

• Sponsor - http://DialTalkDone.com - Or Text "dialtalkdone" to 678-506-7543
• Libsyn Launches Their Podcast Page - https://youtu.be/ebbiNwvCP0E
• Apple Announces "New Features" For Podcasts - https://www.facebook.com/paulcolliganfan/posts/10155044672486477
• Back To Work - The Podcast - http://5by5.tv/b2w
• The Podcast Method - http://5by5.tv/podcastmethod
• Dan Offers 20% Off Your First Two Months At Fireside.FM With Coupon Code - "podcastreport" - http://Fireside.FM
• Catch The Panel On Podcast Monetization At Social Media Marketing World 2017 (Use This Link To Get Your Ticket And Breakfast Is On Me) - http://PaulColligan.com/SMMW
• How To Podcast Book - http://amzn.to/2jVNsIE
• How To Podcast App - https://itunes.apple.com/us/app/how-to-podcast-app/id1061008315?mt=8
• The Podcast Report App - https://itunes.apple.com/us/app/podcast-report-paul-colligan/id1065966814?mt=8

Mike killed the Podcast and explains why in this episode of The Podcast Report.  I applaud his move.

Plus - real chat about what makes Mike's event - Social Media Marketing World a strategic place for Podcasters.

Links

• Sponsor - Fireside.FM -Use coupon code "PAULSENTME" for 20% off your first 3 months - http://Fireside.fm/podcastreport
• Mike Stelzner On His Second Podcast - http://ThePodcastReport.com/31
• Catch The Panel On Podcast Monetization At Social Media Marketing World 2017 (Use This Link To Get Your Ticket And Breakfast Is On Me) - http://PaulColligan.com/SMMW
• How To Podcast Book - http://amzn.to/2jVNsIE
• How To Podcast App - https://itunes.apple.com/us/app/how-to-podcast-app/id1061008315?mt=8
• The Podcast Report App - https://itunes.apple.com/us/app/podcast-report-paul-colligan/id1065966814?mt=8

Links

• Sponsor - Fireside.FM -Use coupon code "PAULSENTME" for 20% off your first 3 months - http://Fireside.fm/podcastreport
• Ed Rush On "Buying" An Audience - http://ThePodcastReport.com/8
• Catch The Panel On Podcast Monetization At Social Media Marketing World 2017 - http://PaulColligan.com/SMMW
• How To Podcast Book - http://amzn.to/2jVNsIE
• How To Podcast App - https://itunes.apple.com/us/app/how-to-podcast-app/id1061008315?mt=8
• The Podcast Report App - https://itunes.apple.com/us/app/podcast-report-paul-colligan/id1065966814?mt=8

Russell, now, knows EXACTLY what he's doing with his Podcast, where the money is coming from and more - it's a pleasant change - and something we all can learn from.

Links

• Sponsor - Fireside.FM -Use coupon code "PAULSENTME" for 20% off your first 3 months - http://Fireside.fm/podcastreport
• Why I made these changes to The Podcast Report - http://ThePodcastReport.com/114
• Russell's Free MP3 Offer - http://isyot.com/russellsmp3offer
• The Podcast Funnel From Clickfunnels - https://colligan.clickfunnels.com/free-xyz4g6x02pr
• Catch The Panel On Podcast Monetization At Social Media Marketing World 2017 - http://PaulColligan.com/SMMW
• How To Podcast Book - http://amzn.to/2jVNsIE
• How To Podcast App - https://itunes.apple.com/us/app/how-to-podcast-app/id1061008315?mt=8
• The Podcast Report App - https://itunes.apple.com/us/app/podcast-report-paul-colligan/id1065966814?mt=8
  

This is the last episode of Season 3 - and The Podcast Industry Report will be going on a Winter Hiatus to re-engineer the show.

Make sure you're subscribed so that when the new Season is launched - it comes right to your phone.

Links –

• JD's Podcast - Money For The Rest Of Us - https://moneyfortherestofus.net/
• Episde 111 - 7 Strategies - http://ThePodcastReport.com/111
• 10 BILLION Streams And Downloads - http://www.apple.com/newsroom/2016/12/apple-unveils-best-of-2016-across-apps-music-movies-and-more.html
• Social Media Marketing World 2017 - http://PaulColligan.com/SMMW
• How To Podcast Book – http://GrabTheBook.com
• YouTube Strategies Book – http://BestYouTubeBook.com
• How To Stream Video Live Book – http://amzn.to/1SZTQ1e
• How To Podcast App – http://HowToPodcastApp.com/iOS
• The Podcast Report App – http://ThePodcastReport.com/App

No New Podcast Consumption Models In 2017 - Podcasting doesn't need fixing

At Least One #1 Show With No Ad Insertions - There Are Other Models

A New Toolset From iTunes (But Nothing From Google) - Apple Must / Google Doesn't Care

Links –

• The 2016 Predictions Episode - http://ThePodcastReport.com/75 
• Social Media Marketing World 2017 - http://PaulColligan.com/SMMW
• How To Podcast Book – http://GrabTheBook.com
• YouTube Strategies Book – http://BestYouTubeBook.com
• How To Stream Video Live Book – http://amzn.to/1SZTQ1e
• How To Podcast App – http://HowToPodcastApp.com/iOS
• The Podcast Report App – http://ThePodcastReport.com/App

Big Ideas –

Netflix just realized what we've known for over a decade now - people like to download their content and take it with them. (Tweet This)

First Podcast Goal -> be good to your audience. (Tweet This)

Links –

Episode 111 - 7 Strategies - http://ThePodcastReport.com/111

Social Media Marketing World 2017 - http://PaulColligan.com/SMMW

How To Podcast Book – http://GrabTheBook.com

YouTube Strategies Book – http://BestYouTubeBook.com

How To Stream Video Live Book – http://amzn.to/1SZTQ1e

How To Podcast App – http://HowToPodcastApp.com/iOS

The Podcast Report App – http://ThePodcastReport.com/App

In this episode, the 7 Essential Podcast Strategies For 2017 - and an amazing contest.

Tell us your 7 sentences for your 7 strategies in the comments at http://ThePodcastReport.com/111.  Paul will pick one for a Skype Consulting session that we'll play in a future episode.

 Click To Grab The Bonus PDF

Big Ideas –

There were 7 big ideas this episode - they're all in the PDF - grab the PDF.

Links –

• Episode 110 - 7 Hidden Competitive Advantages Of Podcasting - http://ThePodcastReport.com/110
• Social Media Marketing World 2017 - http://PaulColligan.com/SMMW
• How To Podcast Book – http://GrabTheBook.com
• YouTube Strategies Book – http://BestYouTubeBook.com
• How To Stream Video Live Book – http://amzn.to/1SZTQ1e
• How To Podcast App – http://HowToPodcastApp.com/iOS
• The Podcast Report App – http://ThePodcastReport.com/App

Some of the best things Podcasting brings you come regardless of download numbers, subscriber campaigns or iTunes SEO.

Click To Grab The Bonus PDF

Big Ideas –

There is a reason it's easier to listen to a Podcast than a radio station in a Tesla. (Click To Tweet)

Some of the biggest advantages of Podcasting have nothing to do with download numbers or monetization strategies. (Click To Tweet)

Don't need a Podcast? No worries. There were companies once who "didn't need" a website either. (Click To Tweet)

Links –

Social Media Marketing World 2017 - http://PaulColligan.com/SMMW How To Podcast Book – http://GrabTheBook.com YouTube Strategies Book – http://BestYouTubeBook.com How To Stream Video Live Book – http://amzn.to/1SZTQ1e How To Podcast App – http://HowToPodcastApp.com/iOS The Podcast Report App – http://ThePodcastReport.com/App

I'm a huge fan of the annual Social Media Marketing World event in San Diego and haven't missed a one yet. In this episode, I'm thrilled to offer a recording of my presentation from last year's show.

Social Media Marketing World is an important event for our industry because it's not just about Podcasting - it's how all of the social marketing options fit together. This topic is so much more important than picking the right microphone. 

At the next event, I'm running a panel with John Lee Dumas, Rob Walch and Gary Leland about Podcast Monetization.  If you pick up your ticket through my link, I'll buy you breakfast at the event and we'll chat Podcasting.  Maybe I can get one or two of my panel participants to join us ;-)

Click To Grab The Bonus PDF

Big Idea –

If there is nothing more, why take the next step? (Click To Tweet)

When a single podcast becomes more than a dozen marketing machines, you stop looking at the clock. (Click To Tweet)

Links –

Social Media Marketing World 2017 - http://PaulColligan.com/SMMW

How To Podcast Book – http://GrabTheBook.com

YouTube Strategies Book – http://BestYouTubeBook.com

How To Stream Video Live Book – http://amzn.to/1SZTQ1e

How To Podcast App – http://HowToPodcastApp.com/iOS

The Podcast Report App – http://ThePodcastReport.com/App

Big Idea –

If your Podcast requires anything, you've forgotten the power of the Podcast. (Click To Tweet)

When you make the Podcast about the tech, you've forgotten the power of the Podcast (Click To Tweet)

Links –

• Byron's Video - (Look In The Comments) - https://www.facebook.com/paulcolliganfan/photos/a.238211771476.170506.130920846476/10154701475331477/
• Social Media Marketing World 2017 - http://PaulColligan.com/SMMW
• How To Podcast Book – http://GrabTheBook.com
• YouTube Strategies Book – http://BestYouTubeBook.com
• How To Stream Video Live Book – http://amzn.to/1SZTQ1e
• How To Podcast App – http://HowToPodcastApp.com/iOS
• The Podcast Report App – http://ThePodcastReport.com/App

In this episode, Paul Colligan gives you a few ways to think about your Podcast that could have some tremendous results.

Big Idea –

If you start wrong, you can't complain about your finish. (Click To Tweet)

A Podcast that generates a million in ads but can't pay the bills is same as basement Podcaster who can't generate enough to pay his/hers. (Click To Tweet)

If you don't know where your audience is supposed to come from, you aren't allowed to be surprised when they don't show up. (Click To Tweet)

Links –

• How To Podcast Book – http://GrabTheBook.com
• YouTube Strategies Book – http://BestYouTubeBook.com
• How To Stream Video Live Book – http://amzn.to/1SZTQ1e
• How To Podcast App – http://HowToPodcastApp.com/iOS
• The Podcast Report App – http://ThePodcastReport.com/App

New products and services are claiming they make "Podcasts" and there's a lot of debate.

And confusion.

And frustration.

And people claiming malice.

Or is it stupidity?

How do we make sense of this industry?

Big Idea –

If you don't know what a Podcast is, you might want to consider another medium. (Click To Tweet)

Links –

Bumpers - http://bumpers.fm/

Hanlon's Razor - https://en.wikipedia.org/wiki/Hanlon%27s_razor

Occam's Razor - https://en.wikipedia.org/wiki/Occam%27s_razor

How To Podcast Book – http://GrabTheBook.com

YouTube Strategies Book – http://BestYouTubeBook.com

How To Stream Video Live Book – http://amzn.to/1SZTQ1e

How To Podcast App – http://HowToPodcastApp.com/iOS

The Podcast Report App – http://ThePodcastReport.com/App

This is the Podcast version of a presentation he'll be giving at VidSummit later this week. To get the full video presentation and the slides from his VidSummit Presentation, click on the button below!

Click To Grab The Bonuses !!!

Big Idea –

Your message is bigger than iTunes (Click To Tweet)

Links –

VidSummit – http://vidsummit.com How To Podcast Book – http://GrabTheBook.com YouTube Strategies Book – http://BestYouTubeBook.com How To Stream Video Live Book – http://amzn.to/1SZTQ1e How To Podcast App – http://HowToPodcastApp.com/iOS The Podcast Report App – http://ThePodcastReport.com/App

When we, as an industry, stop celebrating time over results, we'll grow in some amazing ways.

If you are looking for a podcast consultant, look for expertise over experience.

If you are looking to become a podcast consultant, promote your expertise over your experience.

Big Idea –

Don't confuse experience with expertise. 

Links –

• Ed Dale's Comment - https://www.facebook.com/eddalefan/posts/10154571351813735
• Genius Network Podcast - http://GeniusNetwork.com
• How To Podcast Book – http://GrabTheBook.com
• YouTube Strategies Book – http://BestYouTubeBook.com
• How To Stream Video Live Book – http://amzn.to/1SZTQ1e
• How To Podcast App – http://HowToPodcastApp.com/iOS
• The Podcast Report App – http://ThePodcastReport.com/App
• VidSummit – http://vidsummit.com

It isn't competition ... it is anything but that ...

It's only going to get better for us Podcasters.

Big Ideas –

If you think iTunes Spoken Editions are competition, you've missed the gift Apple just gave you (Click To Tweet)

Podcasting doesn't end at the smartphone (Click To Tweet)

Links –

The Techcrunch Article - https://techcrunch.com/2016/09/23/apples-itunes-soon-to-serve-up-spoken-editions-of-publishers-content/

Audible Channels - http://www.audible.com/mt/getchannels

$50 Alexa - http://amzn.to/2d1NddA

How To Podcast Book – http://GrabTheBook.com

YouTube Strategies Book – http://BestYouTubeBook.com

How To Stream Video Live Book – http://amzn.to/1SZTQ1e

How To Podcast App – http://HowToPodcastApp.com/iOS

The Podcast Report App – http://ThePodcastReport.com/App

VidSummit – http://vidsummit.com

He made more than $81,000 dollars in July of 2016 from podcast sponsor revenue, yet decided to tell Midroll he was going to do things differently starting August.

Sponsor revenue went up in August - and he KILLED THE PREROLL - but that's not the entire story.

John is more interested in growing his audience than he is growing his sponsorship revenue.

Season 3 of The Podcast Industry report is all about leadership. John Lee Dumas is a leader in our industry and has a lot to teach us.

Big Idea –

It's about the listener - not the advertiser - @JohnLeeDumas (Click To Tweet)

Links –

• How To Podcast Book – http://GrabTheBook.com
• YouTube Strategies Book – http://BestYouTubeBook.com
• How To Stream Video Live Book – http://amzn.to/1SZTQ1e
• How To Podcast App – http://HowToPodcastApp.com/iOS
• The Podcast Report App – http://ThePodcastReport.com/App
• VidSummit – http://vidsummit.com
• Midroll - http://Midroll.com
• John's Show - http://EOFire.com
• Podcaster Paradise - http://podcasterparadise.com/

Key Takeaways: • Understand What Really Matters in iTunes – Focus on factors that genuinely impact your podcast's visibility and success on Apple Podcasts, and ignore myths and outdated tactics. • Optimize Your Podcast's Appearance in Apple Podcasts – Ensure your show looks professional and appealing to attract and retain listeners within the Apple ecosystem. • Regularly Monitor Your Podcast on Apple Podcasts – Check your show's listing frequently to catch and resolve any issues promptly. • Maintain Your Associated Email Address – Keep the email linked to your Apple Podcasts account active to ensure continued access and communication. • Adhere to Apple's Rating Guidelines – Properly categorize your podcast's content rating to avoid misclassification or penalties. • Embrace Video Podcasting – Recognize the growing importance of video podcasts and consider incorporating video content, especially with platforms like Apple TV gaining traction. • Consider Forking Your Feed – Explore the option of creating separate podcast feeds for different platforms to tailor content and optimize distribution.

Resources Mentioned: • Download the Seven Strategies PDF – thepodcastreport.com/101 • Todd Cochrane's Podcasting Book • Tom Webster's Infinite Dial Report • VidSummit Conference – vidsummit.com • Paul's Books: – How to Podcast 2016 – How to Stream Video Live 2016 – YouTube Strategies 2016 • Libsyn's Approach to Google Play Podcasts

If you enjoyed this episode, please subscribe to The Podcast Industry Report on your favorite platform, leave us a review, and share it with fellow podcasters. Follow us on social media for more insights and updates!

Big Idea

• If the person making it complicated sells a course or charges by the hour, you might want a second opinion. (Tweet This)
• There is no honor in a complicated process. (Tweet This)

Links

• Livecast With Luria - 10 Years Of Video Online - https://www.facebook.com/paulcolliganfan/videos/10154271260856477/
• How To Podcast Training - http://HowToPodcastTraining.com
• The Podcast Interview Wizard - http://ThePodcastInterviewWizard.com
• How To Podcast Book – http://GrabTheBook.com
• YouTube Strategies Book - http://BestYouTubeBook.com
• How To Stream Video Live Book - http://amzn.to/1SZTQ1e
• Thinking Out Loud Podcast - https://itunes.apple.com/podcast/thinking-out-loud-2.0-paul/id1067012354?mt=2
• How To Podcast App – http://HowToPodcastApp.com/iOS
• The Podcast Report App – http://ThePodcastReport.com/App
• Episode 98 - Things That Keep Me Up At Night -http://ThePodcastReport.com/98
• Podcast Podcast Cooperative Event (Episode #100) -http://www.meetup.com/Portland-Podcast-Cooperative/events/232287530/

Big Idea

• The power of podcasting isn't in doing it the right way, it's in doing it the right way for you. (Tweet This)

Links

• Livecast With Luria - 10 Years Of Video Online - https://www.facebook.com/paulcolliganfan/videos/10154271260856477/
• How To Podcast Training - http://HowToPodcastTraining.com
• The Podcast Interview Wizard - http://ThePodcastInterviewWizard.com
• How To Podcast Book – http://GrabTheBook.com
• YouTube Strategies Book - http://BestYouTubeBook.com
• How To Stream Video Live Book - http://amzn.to/1SZTQ1e
• Thinking Out Loud Podcast - https://itunes.apple.com/podcast/thinking-out-loud-2.0-paul/id1067012354?mt=2
• How To Podcast App – http://HowToPodcastApp.com/iOS
• The Podcast Report App – http://ThePodcastReport.com/App
• Episode 98 - Things That Keep Me Up At Night -http://ThePodcastReport.com/98
• Podcast Podcast Cooperative Event (Episode #100) -http://www.meetup.com/Portland-Podcast-Cooperative/events/232287530/

Big Idea

• What keeps you up at night about Podcasting? (Tweet This)

• Is the Podcasting industry presenting the best image for the Podcasting industry? (Tweet This)

Links

• Livecast With Luria - 10 Years Of Video Online - https://www.facebook.com/paulcolliganfan/videos/10154271260856477/
• How To Podcast Training - http://HowToPodcastTraining.com
• The Podcast Interview Wizard - http://ThePodcastInterviewWizard.com
• How To Podcast Book – http://GrabTheBook.com
• YouTube Strategies Book - http://BestYouTubeBook.com
• How To Stream Video Live Book - http://amzn.to/1SZTQ1e
• Thinking Out Loud Podcast - https://itunes.apple.com/podcast/thinking-out-loud-2.0-paul/id1067012354?mt=2
• How To Podcast App – http://HowToPodcastApp.com/iOS
• The Podcast Report App – http://ThePodcastReport.com/App
• Hotpod - https://hotpodmedia.com/
• The 22 Article - https://medium.com/the-ladycast/the-22-most-influential-women-in-podcasting-9bb7fb84dddb#.ehpkhciys
• An Idiot Thread -https://twitter.com/webby2001/status/732689066991443969?lang=en
• Episode With Dan re Fireside.io - http://5by5.tv/b2w/277

Big Idea

• The excitement of Podcasting is getting in the way of the power of Podcasting. (Tweet This)

Links

• How To Podcast Training - http://HowToPodcastTraining.com
• The Podcast Interview Wizard - http://ThePodcastInterviewWizard.com
• How To Podcast Book – http://GrabTheBook.com
• YouTube Strategies Book - http://BestYouTubeBook.com
• How To Stream Video Live Book - http://amzn.to/1SZTQ1e
• Thinking Out Loud Podcast - https://itunes.apple.com/podcast/thinking-out-loud-2.0-paul/id1067012354?mt=2
• How To Podcast App – http://HowToPodcastApp.com/iOS
• The Podcast Report App – http://ThePodcastReport.com/App

Big Ideas

• When you own your Podcast, it doesn't matter who owns the tech. (Tweet This)

• The only person that cares about you and your Podcast is you and your audience. (Tweet This)

Links

• Fotomat - Wikipedia - https://en.wikipedia.org/wiki/Fotomat
• How To Podcast Training - http://HowToPodcastTraining.com
• The Podcast Interview Wizard - http://ThePodcastInterviewWizard.com
• How To Podcast Book – http://GrabTheBook.com
• YouTube Strategies Book - http://BestYouTubeBook.com
• How To Stream Video Live Book - http://amzn.to/1SZTQ1e
• Thinking Out Loud Podcast - https://itunes.apple.com/podcast/thinking-out-loud-2.0-paul/id1067012354?mt=2
• How To Podcast App – http://HowToPodcastApp.com/iOS
• The Podcast Report App – http://ThePodcastReport.com/App

In episode #93 of The Podcast Report, Paul Colligan encourages listeners to examine, and take action on, what's really important in their Podcast - and to remember, most of the time, it's not about the numbers everyone else is talking about. Big Ideas

• Understanding Your Place In The Podcast Ecosystem Is Far More Important Than Understanding The Numbers In The Podcast Ecosystem (Tweet This)

• Sometimes Podcast Stats Can Do More Damage Than Good (Tweet This)

Links

• How To Podcast Training - http://HowToPodcastTraining.com
• The Podcast Interview Wizard - http://ThePodcastInterviewWizard.com
• How To Podcast Book – http://GrabTheBook.com
• YouTube Strategies Book - http://BestYouTubeBook.com
• How To Stream Video Live Book - http://amzn.to/1SZTQ1e
• Thinking Out Loud Podcast - https://itunes.apple.com/podcast/thinking-out-loud-2.0-paul/id1067012354?mt=2
• How To Podcast App – http://HowToPodcastApp.com/iOS
• The Podcast Report App – http://ThePodcastReport.com/App

In this episode of The Podcast Report, Paul Colligan examines the role (and the opportunity) of the solo show and how every Podcaster should examine the model.

Get The Podcast Production Models Matrix >>>

Big Ideas

• The best person to deliver the message should deliver the message (click to Tweet)

• Your message should decide your format and not vice versa (click to Tweet)

   

Links

• How To Podcast Training - http://HowToPodcastTraining.com
• The Podcast Interview Wizard - http://ThePodcastInterviewWizard.com
• Skype Recorder For Mac - http://www.ecamm.com/mac/callrecorder/
• How To Podcast Book – http://GrabTheBook.com
• YouTube Strategies Book - http://BestYouTubeBook.com
• How To Stream Video Live Book - http://amzn.to/1SZTQ1e
• The Ummo App - https://itunes.apple.com/app/ummo/id1102924965?mt=8
• Outliers - https://en.wikipedia.org/wiki/Outliers_(book)
• Thinking Out Loud Podcast - https://itunes.apple.com/podcast/thinking-out-loud-2.0-paul/id1067012354?mt=2
• Episode 89 - Live To Streaming Video - http://ThePodcastReport.com/89
• Episode 90 - Should The Podcaster Batch Their Episodes? - http://ThePodcastReport.com/90
• Episode 91 - Remote Interviews and the Podcaster - http://ThePodcastReport.com/91
• How To Podcast App – http://HowToPodcastApp.com/iOS
• The Podcast Report App – http://ThePodcastReport.com/App

Get The Podcast Production Models Matrix >>>

Big Ideas

• The connected world can make your podcast better in ways you haven't pondered (click to Tweet)

• Don't let the tech get in the way of the conversation (click to Tweet) 

Links

• How To Podcast Training - http://HowToPodcastTraining.com
• The Podcast Interview Wizard - http://ThePodcastInterviewWizard.com
• Skype Recorder For Mac - http://www.ecamm.com/mac/callrecorder/
• How To Podcast Book – http://GrabTheBook.com
• YouTube Strategies Book - http://BestYouTubeBook.com
• How To Stream Video Live Book - http://amzn.to/1SZTQ1e
• Episode 81 - Interviews With Jessica Rhodes - http://ThePodcastReport.com/81
• Episode 82 - All About Podcast Interviewers - http://ThePodcastReport.com/82
• Episode 89 - Live To Streaming Video - http://ThePodcastReport.com/89
• Episode 90 - Should The Podcaster Batch Their Episodes? - http://ThePodcastReport.com/90
• Episode 92 - Solo Podcasting - http://ThePodcastReport.com/92 (Live 5/25/2016)
• How To Podcast App – http://HowToPodcastApp.com/iOS
• The Podcast Report App – http://ThePodcastReport.com/App

Get The Podcast Production Models Matrix >>>

Big Ideas

• If You Don't Know Why Your Recording Your Podcast Every Week, You Might Want To Figure It Out

• Your Weekly Podcast Doesn't Have To Be A Weekly Thing

Links

• How To Podcast Training - http://HowToPodcastTraining.com
• The Podcast Interview Wizard - http://ThePodcastInterviewWizard.com
• How To Podcast Book – http://GrabTheBook.com
• YouTube Strategies Book - http://BestYouTubeBook.com
• How To Stream Video Live Book - http://amzn.to/1SZTQ1e
• Grape Radio - http://GrapeRadio.com
• EOFire.com - http://EOFire.com
• Episode 89 - Live To Streaming Video - http://ThePodcastReport.com/89
• Episode 91 - Remote Interviews And Your Podcast - http://ThePodcastReport.com/91 (Live 5/18/2016)
• Episode 92 - Solo Podcasting - http://ThePodcastReport.com/92 (Live 5/25/2016)
• How To Podcast App – http://HowToPodcastApp.com/iOS
• The Podcast Report App – http://ThePodcastReport.com/App

Get The Podcast Production Models Matrix >>>

Big Ideas

• New tech doesn't make podcasting obsolete - but it can make it better. (Tweet This)

• Let's turn on the camera and see what happens is not a viable format. (Tweet This)

Links

• New Media Content Creation Model (From The Archives) - https://www.youtube.com/watch?v=ZHR9wN0Q1is
• How To Podcast Training - http://HowToPodcastTraining.com
• The Podcast Interview Wizard - http://ThePodcastInterviewWizard.com
• How To Podcast Book – http://GrabTheBook.com
• YouTube Strategies Book - http://BestYouTubeBook.com
• How To Stream Video Live Book - http://amzn.to/1SZTQ1e
• Dan Klass / The Bitterest Pill - http://thebitterestpill.com/
• Episode 90 - Batching Your Podcast Files - http://ThePodcastReport.com/90 (Live 5/11/2016)
• Episode 91 - Remote Interviews And Your Podcast - http://ThePodcastReport.com/91 (Live 5/18/2016)
• Episode 92 - Solo Podcasting - http://ThePodcastReport.com/92 (Live 5/25/2016)
• How To Podcast App – http://HowToPodcastApp.com/iOS
• The Podcast Report App – http://ThePodcastReport.com/App

Get On The Google Podcasting Update List!

Links:

• The Podcast Report at Google - http://ThePodcastReport.com/Google
• Podcast Portal At Google - https://play.google.com/music/podcasts/publish
• How To Podcast 2016 - http://GrabTheBook.com

Links:

• New York Times Podcast Team
• Forbes Podcast Network
• Audible Channels
• Amazon Alexa
• TuneIn
  
  

At http://ThePodcastReport.com/86 Paul Colligan shows 4 examples of Podcast promotion on social media platforms provides means to get an additional training video and worksheet on the topic.

Claim Your Instagram Marketing Video And PDF Worksheet

Big Idea 

• The Changes At Instagram Just Made Marketing Your Podcast Fun Again (Click To Tweet This)

Links

• The Podcast Interview Wizard – http://ThePodcastInterviewWizard.com
• How To Podcast Training – http://HowToPodcastTraining.com
• How To Podcast – The Book – http://GrabTheBook.com
• How To Podcast Training – http://HowToPodcastTraining.com
• How To Podcast App – http://HowToPodcastApp.com/iOS
• The Podcast Report App – http://ThePodcastReport.com/App

More information can be found at http://ThePodcastReport.com/85

Click For The 7 Surprising Benefits Worksheet

Big Idea:

• Simplicity Forces Purpose (Click To Tweet This)

Links:

• Why Is The Simple Podcast The Winning Podcast? The Podcast Report With Paul Colligan Episode #83 - http://ThePodcastReport.com/83
• How To Podcast Training - http://HowToPodcastTraining.com  
• How To Podcast – The Book – http://GrabTheBook.com
• How To Podcast Training – http://HowToPodcastTraining.com
• The Podcast Interview Wizard – http://ThePodcastInterviewWizard.com
• How To Podcast App – http://HowToPodcastApp.com/iOS
• The Podcast Report App – http://ThePodcastReport.com/App

Click For The Simple Podcast Checklist

Big Idea:

Every minute you spend on the Podcast tech is a minute you take away from the Podcast content. (Tweet This)

Links:

• How To Podcast - The Book - http://GrabTheBook.com
• How To Podcast Training - http://HowToPodcastTraining.com
• The Podcast Interview Wizard – http://ThePodcastInterviewWizard.com
• How To Podcast App – http://HowToPodcastApp.com/iOS
• The Podcast Report App – http://ThePodcastReport.com/App

• Why interviews can be the FASTEST way to get new Podcast content out.
• How Podcast interviews can get you attention of some great names - even if they don't promote the episode.
• What your audience needs / versus what your interviewee wants.
• A checklist of everything that is needed to do the perfect Podcast interview.
• And much much more!

Click For The Podcast Interview Worksheet

The Big Ideas

• The Properly Executed Interview Is Podcast Perfection
• Your Podcast Audience Is Your Podcast Business
• Serve Your Podcast Audience / Not Your Podcast Guest

The Links

• The Podcast Interview Wizard - http://ThePodcastInterviewWizard.com
• Interview With Jessica Rhodes From Interview Connections - http://ThePodcastReport.com/81
• How To Podcast Book - http://GrabTheBook.com
• How To Podcast App - http://HowToPodcastApp.com/iOS
• The Podcast Report App - http://ThePodcastReport.com/App

If you would like access to the rest of the content / links / etc. mentioned in this episode, please visit http://ThePodcastReport.com/81

Paul is going LIVE on YouTube to explain what he knows and how you can prepare.

He'll answer questions for anyone who can attend. After the live event, he'll prepare a quick report. If you'd like a copy of that report - and the NEW Submission Video once it is released, click the big black button ...

Click To Grab PDF Bonus

Links

• Podcasts Connect at iTunes
• How To Podcast Book
• How To Podcast App
• The Podcast Report App

The worksheet mentioned in this Episode and the recording of the Blab that remains can be seen at http://ThePodcastReport.com/79

NOTE: As this was a grand Blab experience, I didn't know I had to hit the record button to record the entire thing.  As a result, only the last 15 minutes or so of the event was actually recorded (on Blab). Good thing is, the Podcast audio was recorded and you can click to listen below, or as per usual subscribe to the show in all of the familiar places.

How To Podcast 2016 - $2.99 Digital Versions - http://GrabTheBook.com

In this episode of The Podcast Report, Paul Colligan examines the 5 Essentials To A Profitable Podcast - regardless of show size or audience.  

Click To Grab PDF Checklist

Links:

• How To Podcast - The Book - http://GrabTheBook.com
• How To Podcast - The App - http://isyot.com/howtopodcastapp 
• The Podcast Report App - http://ThePodcastReport.com/app

Big Idea

Podcasters who care more about their critics than their audience are serving the wrong people.

Links

• Hug Your Haters - http://www.jaybaer.com/hug-your-haters/
• The Facebook Post That Started It All - https://www.facebook.com/paulcolliganfan/photos/a.238211771476.170506.130920846476/10153866321161477
• How To Podcast Book - http://GrabTheBook.com 
• How To Podcast App - http://isyot.com/howtopodcastapp 
• The Podcast Report App - http://ThePodcastReport.com/app 

Understanding these 8 variables will let you focus your time and attention on growing your Podcast Audience so that you can reach more people and profit more from your audience.

Not understanding these 8 variables will cause frustration and result in you spending time spinning your wheels on the annoying. 

We're not into that here at the Podcast report.  

Links

• How To Podcast 2016 - NEW EDITION
• How To Podcast - The App
• The Podcast Report App
• The Michael Stelzner Interview On The Podcast Report 

Podcast Releases: 1/19/2016

Early Release On The Podcast Report App

Grab The FREE Bonus Training

http://ThePodcastReport.com/76

This episode was taken from a Live YouTube Stream. More details, and the video of the stream, can be found online at http://ThePodcastReport.com/75.

Big Idea -  

Don’t assume your favorite podcast has a solid monetization plan (Tweet This)

Links -

How To Podcast 2015 - http://GrabTheBook.com

Podcaster Cart - http://Podcastercart.com

SMS2Optin.com - http://SMS2Optin.com

The Startup Episode - https://gimletmedia.com/episode/17-words-about-words-from-our-sponsors/

Podcast Upfronts - http://fortune.com/2015/09/11/serial-podcast-revenue/

The Episode About Serial - http://thepodcastreport.com/72/

The Episode About Google Play - http://thepodcastreport.com/70/

Big Idea -

The Unexamined Podcast Isn't Worth Recording. (Tweet This)

Links -

How To Podcast 2015 - http://GrabTheBook.com

Podcaster Cart - http://Podcastercart.com

SMS2Optin.com - http://SMS2Optin.com

Links 

How To Podcast 2015 - http://grabthebook.com/

Podcaster Cart - http://www.PodcasterCart.com

SMS2Optin - http://sms2optin.com

Subscribe On Android - http://SubscribeOnAndroid.com

Podcast Portal For Google Play - http://g.co/podcastportal

Pandora On Podcasting - https://plus.google.com/107254847750371936612/posts/JPUctgorV4C