Last month, as a further marketing exercise for the new Polo GTI, Volkswagen exhibited the car at gamescom, Europe’s largest electronic games show in Cologne. To support the launch, from 18-22 August, visitors could also experience virtual Polo GTI-powered Volkswagen Racing Cup simulators, with the best drivers receiving real-life safety training from VW’s young driver programme. Winners of the awards were announced by Hamburg-based German rapper Samy Deluxe (no, we don’t know who he is either), who is involved in the musical support of the Volkswagen Sound Foundation.

A white Polo GTI was centre stage on the Volkswagen stand in Hall 9, and is the first car to be actively marketed on social networks by the German company. Hitting cyberspace communities only a few weeks ago, the Facebook ‘Fast Lane – Driven by Fun’ campaign is primarily aimed at young drivers, with interactive videos and competitions, to drum up interest in the new performance Polo. Digital eGames are very much now part of Volkswagen’s international marketing arsenal, and the company has its own Facebook electronic games channel at www.facebook.com/volkswagen.egames

Sailesh Bolisetti and Parth Ghorpade were the most successful drivers at the third race weekend of the Volkswagen Polo Cup India 2010 at Coimbatore on 28 and 29 August. Bolisetti, who had celebrated two victories as early as the first race weekend, triumphed in race one and finished the second race in second place. 17-year-old Ghorpade took fifth place in the first race and in the second round captured the lead which he maintained all the way across the finish line.

Bolisetti clinched the first two races of the season back in June, and started second on the grid at for the first race of Round 3 at the Kari Motor Speedway, overtaking Vishnu Prasad on pole in the fourth lap. Completing the race in 25 minutes and 55.675 seconds, Prasad and Sahil Shelar were on his heels, finishing second and third respectively. An ecstatic Bolisetti said: ‘I got a good line and was able to pass Prasad on lap four. After a minor set back in round two, it feels great to be back on the top of the podium. I hope my luck continues to the next race and I hope to back here on the podium.’

The second race in Round 3 saw 17-year-old Parth Ghorpade from Pune take the chequered flag, improving on his third place podium finish in race one. Starting from fourth on the grid, he overtook pole-sitter Samyak Shah, completing the race in 26 minutes and 00.295 seconds. Sailesh Bolisetti, winner of race one, finished second followed by Mohd Fahad Kutty. Commenting on his win, Ghorpade said: ‘In qualifying our setup was not so good, but for the race the car felt really good. I am really happy with my performance today and to win my first Polo Cup race is a really special moment.’

Round 4 of the Volkswagen Polo Cup India 2010 is at Irungattukotal, Chennai over the weekend of 25-26 September. The series is run by Volkswagen India Motorsport in conjunction with JK Tyres. The field of 20 young racers drive identical and centrally-prepared 129bhp TDI Polo Cup cars.

The latest version of the car that started the eco-car revolution, the Polo BlueMotion, has been tested along with 16 other eco-minded new cars in Auto Express’ round-up of sub-100g/km CO2 models. The UK motoring weekly has run the rule over all the road tax exempt eco contenders and spec tables include residual value forecasts, Euro NCAP crash test results and claimed economy figures. The Polo BlueMotion 1.2 TDI is compared with class rivals such as the Citroen C3 1.6 16v HDi Airdream+, Citroen DS3 DStyle 99g, Ford Fiesta Econetic 1.6 TDCi DPF, Peugeot 207 Economique 1.6 HDi, Renault Clio Extreme eco2 dCi 86 and Vauxhall Corsa S 1.3 CDTi ecoFLEX, as well as in-house sparring partner, the SEAT Ibiza SC 1.2 TDI Ecomotive. The sub-100g/km green car group test is in issue 1129 of Auto Express on sale now. Click here to read online.

Volkswagen premiered a number of new models at the Moscow International Automobile Salon 2010 when the doors opened yesterday. One of the star exhibits on the German giant’s stand is the latest notchback Polo, the sedan. It’s the first public viewing for the handsome saloon version of the new Polo, which, the company say, was ‘specially-designed for Russia’ (we’ll ignore the fact that it’s also on sale in India as the Vento, then). Tested in extreme weather conditions to cope with the harsh Russian winters, the car has a ‘cold climatic zone package’, and suspension adapted for badly-surfaced roads. The Polo sedan is based on the fifth-generation Polo hatchback launched in 2009, and is powered by a 1.6-litre 104bhp engine. Prices start at 399,000 rubles for the Trendline model. Manufactured locally in Kaluga, the Russian factory also produces the Golf, Jetta, Passat, Passat CC, Tiguan and Touareg.

The full and official Volkswagen Polo sedan press release from June 2010 and a gallery of pictures follows.

World premiere of the Polo Saloon in Moscow

A first: a Polo specially developed for the Russian market
Moderate pricing: quality and reliability for a wide circle of customers
Wolfsburg/Moscow, 02 June 2010

While advance sales began for the Polo produced in Kaluga, Russia, the world premiere took place before 200 high-ranking guests in Moscow today. For the first time in the history of the brand, a vehicle has been developed specially for the Russian market, bearing in mind its specific climate and street conditions.

Dr Ulrich Hackenberg, member of the Board of Management of Volkswagen Brand with responsibility for Development, says: ‘The new Polo Saloon does not only fulfil the highest standards of modern automotive engineering. The efficient technologies, outstanding active and passive safety and the traditional high quality of workmanship and materials are groundbreaking for this class. In conjunction with the timeless design, a level has been reached that is unprecedented in this segment and this market.’

Frank Wittemann, Head of the Volkswagen Brand in Russia: ‘The new Polo Saloon extends Volkswagen’s range of vehicles und builds a bridge from our bestsellers in Russia, the Passat and the Jetta, to the small familiy car segment. With it, an even greater number of friends of our brand can choose a vehicle according to their taste and possibilities. The new vehicle complies with the global quality standards of Volkswagen in every respect, while being very attractive in terms of price: The Polo Saloon is being offered at a price from just a bit over 10,000 euros and up.’

The new Polo Saloon is being built on a completely new assembly line at Volkswagen AG’s plant in Kaluga. The Volkswagen Polo Saloon is equipped with a new 1.6-litre petrol engine (77 kW/104 PS). It can be combined with a five-speed manual gearbox or a six-speed automatic gearbox with sequential shift function (Tiptronic). Volkswagen is the first automobile manufacturer offering their Russian customers such an up-to-date automatic gearbox in this vehicle class.

A high level of safety is ensured already in the Trendline basic version — two airbags, head rests and three-point seat belts for all five passengers. From Comfortline and up, the Polo is equipped with ABS as standard. In the top Highline version, additional safety systems are integrated that are normally unavailable in this class — side air-bags and ESP, for instance.

The specific demands of Russian drivers and the climate and street conditions in Russia have both been carefully taken into account during the new Saloon’s development: long-term tests were conducted in different climate zones, and the street conditions in the most variegated regions in Russia were examined. The available petrol qualities were tested repeatedly as well. Thus the vehicle has been equipped with an up-to-date and reliable engine that is ideally suited to those operating conditions prevailing in Russia, a galvanised, non-corrosive body and a wheel suspension geared to bad roads. Particularly robust paints were used for the car’s paint job, and the chrome parts are also highly resistant to aggressive agents.

On 3 July 2010, Volkswagen Classic (the company’s ‘heritage’ division) sent 12 teams to compete in the Youngtimer Tour 2010, a 220km-long road rally organised by German motor magazine Auto Zeitung. Seventy teams took part in the circular run to the Nürburgring from Euskirchen and among Volkswagen’s entries were an example of the stylish Porsche 914 (we’re big fans of the chunky 1970s VW/Porsche baby here at PoloDriver) and a 1973 Apal Buggy. The bulk of the company’s entires were made up of early VWs, though, with old Golfs, Passats and even a K70 joining a classic Polo. Nestled in the exhibits at the Volkswagen exhibition at the Euskirchen start and finish venue were the Eco Racer concept from 2005 and the Golf GTI W12 from 2007.

Only cars built between 1969 and 1990 were eligible to take part in the Youngtimer Tour 2010, and all of Volkswagen’s teams completed the event, the K70 of Volkswagen Executive Vice President Dr Rudolf Krebs, Plant Manager of Salzgitter (and Manager of the brand’s Future for Electric Vehicles division) crossing the line in third place overall. The more modern era of the Volkswagen Group was represented by a Lamborghini Jalpa, a Series 2 VW Scirocco, and a Skoda Fabia vRS. It’s not the first time Volkswagen has entered vintage Polos into road rally events; in 2005 it entered two older examples of its supermini on the Hamburg to Wolfsburg Creme 21 Youngtimer Rallye (pictured above), both of which were taken from the AutoMuseum Volkswagen.

It was a Volkswagen finish all the way on the Osram Rally, which took place on 21-22 August. The BP Volkswagen Racing Polo S200s of Enzo Kuun and Guy Hodgson, and Hergen Fekken and Pierre Arries finished the sixth round of the Sasol South African Rally Championship in first and second places respectively, while the third factory-backed car of Jan Habig and Douglas Judd came in fourth. A Polo-filled podium was broken by the Ford Fiesta S2000 of Conrad Rautenbach and Peter Marsh. Kuun and Hodgson finished the event 23.7 seconds ahead of Fekken and Arries, while the next Polo to finish was the car of Theuns Joubert and Carl Peskin, which came across the line of the 164km event in ninth place.

Further down the field, the A7 class Polo of Gavin Cronje (the current Le Mans Series Champion) was beaten in the first stage by Leeroy Poulter and Henry Dearlove in their Toyota RunX. The Japanese-driving duo finished 13th overall, a fraction under eight seconds ahead of the 2-litre factory Polo S2000 of Gugu Zulu and Cindi Harding. Other Polo finishers included the Motorite Racing car of Evan Hutchison and Elvéne Coetzee in 12th place, and the privateer Polo of Nicholas Ryan and Armand Du Toit, which was placed a disappointing 17th out of the 25 teams that completed the event after Ryan bent the Jonnesway car’s suspension. The penultimate round of the 2010 Sasol South African Rally Championship is the Swartland Rally in the Western Cape on 17-18 September.

[Images: QuickPic]

We’ve been doing a bit of late summer sprucing here at PoloDriver. There are still some parts of the site that we’ve still got to go through, but today, we’ve added more information about two Series 2 Polo special models; the Polo Mikado and the Polo Peppermint. The Peppermint (pictured above), was, as far as we know, only available in France and was basically a rebadged Fox. Available from September 1991, the Peppermint was available with a 1043cc 45bhp petrol engine and a 1398cc 48bhp diesel unit. Also built around the base-model Fox, the Polo Mikado was on sale year later, and featured special paint finishes (including the unique Violet Blue) and brightly-coloured interior trim. Other embellishments included exterior colour-matched wheel trim rings. Head over to the Series 2 specials page to find out more, and to let us know of any unique models we may have missed.

Stiftung AutoMuseum Volkswagen is a special place for Volkswagen fans. Tucked away from the global headquarters of the German giant in a side street in Wolfsburg, its long been a mecca for Volkswagen enthusiasts. How long? 2010 marks 25 years since the innocent-looking building opened its doors to the public, and laid bare its secrets for all to see. Jam-packed to its industrial rafters are Volkswagen Group models of all shapes and sizes, most of them prototypes which have rarely been on public view. A sizable chunk are Beetles of the air-cooled variety, but there really is something for everyone. There’s now more than a handful of Polos, including a Series 1 of 1975, a pair of record-breaking G40 Polo coupés from 1985, and the very first Series 3 Polo from the production line in 1994.

To celebrate Stiftung AutoMuseum Volkswagen’s quarter of a century, its doors are open for a special ‘25 years AutoMuseum Volkswagen’ exhibition. Running until 19 September 2010, it worships the car’s ever-changing role in the culture, economic, social and technological arenas and celebrates its contribution since 1985. Twenty-five specially-selected exhibits tell the story, and to ensure that visitors can see all the jewels in Stiftung AutoMuseum Volkswagen’s crown, its opening hours have been extended. Now accepting visits from 10am to 6pm, if you find yourself visiting the ‘Volkswagen town’ of Wolfsburg, make sure you take a trip to Dieselstrasse. Although there’s a new, purpose built and brilliant car museum – the ‘Zeithaus’ – at nearby VW theme park AutoStadt, you just might uncover something extra special at Stiftung AutoMuseum Volkswagen…

• Keep visiting PoloDriver for a series of features on the different Polo exhibits in Stiftung AutoMuseum Volkswagen

The fifth-generation Polo and new Polo Vivo are among the jewels in Volkswagen South Africa’s 2010 range of cars, so it’s only right that they are the stars in the latest issue of the company’s customer publication, Volkswagen magazine. From the New Polo’s World Car of the Year and European Car of the Year awards to the technologically innovative Polo Skylab launch event, there’s plenty of coverage of the latest model, and even a behind the scenes story from the ‘Expect Big Things’ snow in Cape Town TV commercial (we covered it first, though, of course). There is a report on the Polo Vivo’s entertainment extravaganza launch party at the Sun City Superbowl – where international music acts performed with South Africa’s finest homegrown musicians – as well as the story behind the new top-selling, unique-to-South-Africa Volkswagen entry-level model. Read all this and more in the latest issue of Volkswagen magazine, available to download here.

Taking a double victory at the Phaksia Raceway, Matthew Hodges impressively underlined his 2010 championship title ambitions during the most recent rounds of the 2010 Volkswagen Polo Cup South Africa on 14-15 August. The remaining podium places went to Kosie Weyers and Devin Robertson; Weyers was second in race one and third in race two, while Robertson was third and second respectively. In the overall standings, Hodges holds a comfortable lead over both Robertson and Weyers. The 2010 Volkswagen Polo Cup South Africa series is similar to the other racing Polo championships run in Europe and India. Just as in those series, the one-make format highlights new young driving talent. As up to 30 drivers regularly take to the track in technically similar cars, full grids ensure close-fought races.