tag:blogger.com,1999:blog-81908551761692612042013-02-08T09:33:48.202-08:00poolesidehttp://www.blogger.com/profile/01994840044477630914noreply@blogger.comBlogger37125tag:blogger.com,1999:blog-8190855176169261204.post-86699326042287674932013-02-08T09:32:00.002-08:002013-02-08T09:33:48.228-08:00

How do you select color when you plan the design of your marketing materials? Do you generally select just what you like? If so, you might want to put some more thought into the colors you choose. color is suggestive and you want to make sure the message you are conveying is the message you intend. For instance, RED is seen as dynamic and assertive; ORANGE is glowing and outgoing; YELLOW is

poolesidehttp://www.blogger.com/profile/01994840044477630914noreply@blogger.com0tag:blogger.com,1999:blog-8190855176169261204.post-52910917306925674942012-04-16T07:53:00.000-07:002012-04-16T07:53:19.830-07:00

Let's get your website to work a little harder for your business. If you have a business that sells product, I encourage you to add a shopping cart or PayPal buttons on your website. You can make sales 24 hours a day, 7 days a week. National trends show more people are shopping online and they're doing it at all hours of the day and night. Good shopping carts are not cheap, but they work.

poolesidehttp://www.blogger.com/profile/01994840044477630914noreply@blogger.com0tag:blogger.com,1999:blog-8190855176169261204.post-62149657256589063732012-04-11T10:08:00.002-07:002012-04-11T10:18:01.703-07:00

Sending out a news or press release to the media can highlight your business accomplishments. It's very important to make sure your release truly is newsworthy. The best way to send a release is through email. It saves our overworked media employees data entry time and helps with accuracy. Start with an attention getting headline. That's what everyone reads first. Then write about the most

poolesidehttp://www.blogger.com/profile/01994840044477630914noreply@blogger.com0tag:blogger.com,1999:blog-8190855176169261204.post-39810282155941657482012-04-11T09:31:00.002-07:002012-04-11T09:32:15.328-07:00

"A man who stops advertising to save money is like a man who stops a clock to save time." – Henry Ford

poolesidehttp://www.blogger.com/profile/01994840044477630914noreply@blogger.com0tag:blogger.com,1999:blog-8190855176169261204.post-46262224792375545292011-10-20T13:14:00.000-07:002012-04-11T10:20:55.576-07:00

Want to try something new? Ready for a little innovation? Need something inexpensive? I thought so! The time is right for you to start using all those customer emails you've been collecting! You're going to start marketing your company through an e-newsletter. You can do this in your existing email program. Before you start make sure you have something of value to give your customers. Find

poolesidehttp://www.blogger.com/profile/01994840044477630914noreply@blogger.com0tag:blogger.com,1999:blog-8190855176169261204.post-35206859813673763952011-09-16T07:22:00.000-07:002012-04-11T10:19:04.563-07:00

We've talked a little about social networking in the past. Today I'd like to be more specific and suggest that you start a business Facebook page. It's fun and it's free. Go to facebook.com and follow the directions. It's simple and plenty of businesses are there getting good results. Surprisingly, I've had two jobs come to my business from Facebook. More people are communicating that way

poolesidehttp://www.blogger.com/profile/01994840044477630914noreply@blogger.com0tag:blogger.com,1999:blog-8190855176169261204.post-66365510930913210192011-07-27T07:24:00.000-07:002012-04-11T10:21:24.655-07:00

Recently Hannibal LaGrange College changed their name to Hannibal LaGrange University. There was some consideration given to changing the name completely. I was delighted they chose to stay with the same basic name. The name recognition and brand HLG has developed over the years is invaluable. If you've been thinking about changing your company name or logo be very cautious. You may be tired of

poolesidehttp://www.blogger.com/profile/01994840044477630914noreply@blogger.com0tag:blogger.com,1999:blog-8190855176169261204.post-16597748865775605882011-07-20T14:33:00.000-07:002012-04-11T10:20:20.491-07:00

Have you ever been driving on a busy street looking for a certain business? Sometimes it's hard to see among all the other businesses, isn't it? Chances are, though, you were able to spot the business's sign before you saw the name because you recognized the company's colors or logo without even reading the sign. A good quality sign works 24/7 for your business. Take a look at your outdoor signs

poolesidehttp://www.blogger.com/profile/01994840044477630914noreply@blogger.com1tag:blogger.com,1999:blog-8190855176169261204.post-76899721779763528432011-07-13T08:52:00.000-07:002012-04-11T10:22:09.673-07:00

Today, I'm asking you to watch out for fake domain renewals or fake website hosting bills. I've received both in the mail and boy, do they look official! These invoices come from a company you don't recognize and say that you are at risk of losing your domain name or web site hosting if you don't pay them soon. The only company that will be renewing your web hosting or domain is the company you

poolesidehttp://www.blogger.com/profile/01994840044477630914noreply@blogger.com0tag:blogger.com,1999:blog-8190855176169261204.post-51872953209673395722011-07-05T14:25:00.000-07:002012-04-11T10:42:10.953-07:00

Our featured website below is the before and after of Bobbe White - Try Laughter Inc. website makeover. We have improved the graphic look, usability, and overall credibility of her existing online presence with a professionally designed website. To visit the new Bobbe White website, click here.   

poolesidehttp://www.blogger.com/profile/01994840044477630914noreply@blogger.com0tag:blogger.com,1999:blog-8190855176169261204.post-28287533064355242502011-06-28T11:47:00.000-07:002012-04-11T10:22:47.984-07:00

There are many avenues you can take to promote your business. While it's a great idea to consider everything that modern technology has to offer, don't overlook cable television advertising. With cable television you have the ability to reach thousands of potential customers in a precise region at a very reasonable cost. Cable television shows are now pulling in larger audiences and ratings than

poolesidehttp://www.blogger.com/profile/01994840044477630914noreply@blogger.com0tag:blogger.com,1999:blog-8190855176169261204.post-78206946240502436312011-06-21T13:00:00.000-07:002012-04-11T10:23:17.525-07:00

Television advertising has been around a long time and there's a good reason for that. It works and it works well. TV audiences are intrigued by commercials. Think about the super bowl. I hear more talk about the commercials than the game. Wouldn't you like that kind of excitement about your business? Well television has never been more affordable for businesses that need a broad audience. Kick

poolesidehttp://www.blogger.com/profile/01994840044477630914noreply@blogger.com0tag:blogger.com,1999:blog-8190855176169261204.post-82618990252406994072011-06-15T13:23:00.000-07:002012-04-11T10:24:12.493-07:00

Put yourself in your customer's shoes and call your own business. If your employees have a commitment to serve (like you do), you can hear it in their voice. I'm old fashioned, I believe phones need to be answered by people - with a friendly voice - and in less than three rings. I tell my people to smile when they are on the phone. Your customer feels it right through the phone lines. If you

poolesidehttp://www.blogger.com/profile/01994840044477630914noreply@blogger.com0tag:blogger.com,1999:blog-8190855176169261204.post-9314179404902882072011-06-06T14:13:00.000-07:002012-04-11T10:27:05.797-07:00

Your customers may know about your business, but do they feel like they really know you and your staff? You can share a lot more about your company with a newsletter. Tell everyone about your wonderful employees. Explain a new product. Brag about that recent award. Share your accomplishments. Offer helpful advice. It's easy to do with a newsletter. It's a great way to stay in touch with your

poolesidehttp://www.blogger.com/profile/01994840044477630914noreply@blogger.com0tag:blogger.com,1999:blog-8190855176169261204.post-41967749593131589882011-05-25T06:52:00.000-07:002011-07-05T12:11:14.874-07:00

Let's take a look at some very basic marketing. This week I would like you to walk outside and take a long, hard look at the front of your business. This is the first impression you make on new and current customers. Is it a good one? what do you see? Candy wrappers, dirt and soda bottles blowing around? or clean sidewalks, fresh paint and sparkling windows? this is a simple thing you can do to

poolesidehttp://www.blogger.com/profile/01994840044477630914noreply@blogger.com0tag:blogger.com,1999:blog-8190855176169261204.post-28753613365905686012011-04-14T11:59:00.000-07:002012-04-11T10:27:59.478-07:00

The time has come. It's time to go ahead and start investigating internet advertising. For a long time it wasn't really working - well, now it is. Many people go online to get all their news now. We routinely search websites to find the products and services we need. Hopefully by now you have a website. Your internet ads should link to your website and be carefully placed on other sites that

poolesidehttp://www.blogger.com/profile/01994840044477630914noreply@blogger.com0tag:blogger.com,1999:blog-8190855176169261204.post-37117828753323226852011-03-28T14:13:00.000-07:002012-04-11T10:29:03.530-07:00

As I've mentioned before, it's harder to reach people than ever before. The reason is there are so many more ways to communicate. Because of this, more traditional forms of advertising are not working as well as they have in the past. One way to get your message across that does still work is direct mail. The key is a solid mailing list. This could be your customer list or a purchased list - take

poolesidehttp://www.blogger.com/profile/01994840044477630914noreply@blogger.com0tag:blogger.com,1999:blog-8190855176169261204.post-18014488787539176322011-03-14T06:43:00.000-07:002012-04-11T10:42:42.666-07:00

Our featured website below is the before and after of HSHC Insurance, Inc. website makeover. We have improved the graphic look, usability, and overall credibility of their existing online presence with a professionally designed website. To visit the new HSHC Insurance website, click here.   

poolesidehttp://www.blogger.com/profile/01994840044477630914noreply@blogger.com0tag:blogger.com,1999:blog-8190855176169261204.post-83396279593962165892011-03-03T09:55:00.000-08:002012-04-11T10:30:04.721-07:00

I'm going to get some hate mail for what I'm about to say. I'm encouraging all of my customers to downsize their yellow page advertising as soon as they possibly can. The yellow pages are dying - and dying fast. Take a look at how much you're spending on yellow page ads - you're in for a shock. Use the money you save on something that works harder for your business. This week do a fun, informal

poolesidehttp://www.blogger.com/profile/01994840044477630914noreply@blogger.com0tag:blogger.com,1999:blog-8190855176169261204.post-54779194646619726432011-02-17T09:50:00.000-08:002012-04-11T10:31:23.737-07:00

There are so many ways to promote your business. It may seem overwhelming trying to decide which marketing tool is the most productive. You may be surprised but the answer is right in front of you. Your customer list and email list is the most valuable marketing tool you own. Are you using it in the best possible way? Can you even find it? Look at your customer list today and start adding emails

poolesidehttp://www.blogger.com/profile/01994840044477630914noreply@blogger.com0tag:blogger.com,1999:blog-8190855176169261204.post-7258610207310315692011-01-18T08:36:00.000-08:002012-04-11T10:32:20.403-07:00

You want to give all the information you can to a potential customer about your company. Hours you're open. Your unique services. Specials. Telephone. Web site. Email. Location. You get the idea. you also want them to be able to keep this information for reference. A simple brochure highlighting yourcompany is the perfect way to do this. You can tell your customers everything they need to know

poolesidehttp://www.blogger.com/profile/01994840044477630914noreply@blogger.com0tag:blogger.com,1999:blog-8190855176169261204.post-34811720124581649492010-12-23T10:50:00.000-08:002012-04-11T10:33:01.925-07:00

I've been told recently that business cards are dead. I disagree. Sure, people are beaming and bumping their contact information to each other on their smart phone. However, you can give your potential customer all the information they need to start doing business with you by having a well designed business card. Take a look at yours. Is it time for an update? Include your logo, services, phone

poolesidehttp://www.blogger.com/profile/01994840044477630914noreply@blogger.com0tag:blogger.com,1999:blog-8190855176169261204.post-83665876812421104572010-11-22T12:38:00.000-08:002012-04-11T10:43:36.132-07:00

Poole Advertising has been awarded a 2010 Communicator Award of Distinction for their integrated marketing campaign for US Cable. The campaign theme was "More Power" which included postcards, newspaper ads, billboards, radio ads and a television commercial. In it’s 16th year, the Communicator Awards honor creative excellence in communications in the categories of print, video, interactive,

poolesidehttp://www.blogger.com/profile/01994840044477630914noreply@blogger.com0tag:blogger.com,1999:blog-8190855176169261204.post-17334785138596744322010-10-14T10:06:00.000-07:002012-04-11T10:33:40.192-07:00

Make your marketing work harder by using or developing a company logo. A logo is a powerful tool when used correctly. Your logo design must be able to be used virtually everywhere - from business cards and websites to ball caps and billboards. A creative design can help brand your company for decades. Can't afford a uniquely designed logo? Then begin by using the same type face consistently.

poolesidehttp://www.blogger.com/profile/01994840044477630914noreply@blogger.com0tag:blogger.com,1999:blog-8190855176169261204.post-56816349880641343242010-09-30T08:26:00.000-07:002012-04-11T10:34:21.619-07:00

Unless you've recently returned from a long stay on a deserted island, you've heard about 'Facebook' and 'Twitter'. These are just two of the many websites specializing in social networking. Social networking isn't just for staying in touch with family and friends. It's a powerful tool helping you connect people to your business. It's really simple to set up a personal account or an account for

poolesidehttp://www.blogger.com/profile/01994840044477630914noreply@blogger.com0