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		<title>Leslie’s Reportedly Prepares for Chapter 11 Bankruptcy as Possible Nasdaq Delisting Looms</title>
		<link>https://www.poolmagazine.com/pool-news/leslies-reportedly-filing-for-chapter-11-bankruptcy-as-possible-nasdaq-delisting-looms/</link>
					<comments>https://www.poolmagazine.com/pool-news/leslies-reportedly-filing-for-chapter-11-bankruptcy-as-possible-nasdaq-delisting-looms/#respond</comments>
		
		<dc:creator><![CDATA[Joe Trusty]]></dc:creator>
		<pubDate>Fri, 25 Sep 2026 03:40:06</pubDate>
				<category><![CDATA[Pool News]]></category>
		<category><![CDATA[bankruptcy]]></category>
		<category><![CDATA[chapter 11]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[LESL]]></category>
		<category><![CDATA[leslies]]></category>
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					<description><![CDATA[<img width="1000" height="600" src="https://www.poolmagazine.com/wp-content/uploads/2026/09/leslies-pool-supply-chapter-11-bankruptcy-1000x600.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Leslie’s Reportedly Preparing for Chapter 11 Bankruptcy as Possible Nasdaq Delisting Looms" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="" decoding="async" fetchpriority="high" srcset="https://www.poolmagazine.com/wp-content/uploads/2026/09/leslies-pool-supply-chapter-11-bankruptcy-1000x600.jpg 1000w, https://www.poolmagazine.com/wp-content/uploads/2026/09/leslies-pool-supply-chapter-11-bankruptcy-590x354.jpg 590w, https://www.poolmagazine.com/wp-content/uploads/2026/09/leslies-pool-supply-chapter-11-bankruptcy-400x240.jpg 400w" sizes="(max-width: 1000px) 100vw, 1000px" /><p>The nation’s largest specialty pool retailer reportedly seen preparing to file for Chapter 11.</p>
<p>The post <a href="https://www.poolmagazine.com/pool-news/leslies-reportedly-filing-for-chapter-11-bankruptcy-as-possible-nasdaq-delisting-looms/">Leslie’s Reportedly Prepares for Chapter 11 Bankruptcy as Possible Nasdaq Delisting Looms</a> appeared first on <a href="https://www.poolmagazine.com">PoolMagazine.com - Get The Latest Pool News</a>.</p>
]]></description>
										<content:encoded><![CDATA[<img width="1000" height="600" src="https://www.poolmagazine.com/wp-content/uploads/2026/09/leslies-pool-supply-chapter-11-bankruptcy-1000x600.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Leslie’s Reportedly Preparing for Chapter 11 Bankruptcy as Possible Nasdaq Delisting Looms" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="" decoding="async" srcset="https://www.poolmagazine.com/wp-content/uploads/2026/09/leslies-pool-supply-chapter-11-bankruptcy-1000x600.jpg 1000w, https://www.poolmagazine.com/wp-content/uploads/2026/09/leslies-pool-supply-chapter-11-bankruptcy-590x354.jpg 590w, https://www.poolmagazine.com/wp-content/uploads/2026/09/leslies-pool-supply-chapter-11-bankruptcy-400x240.jpg 400w" sizes="(max-width: 1000px) 100vw, 1000px" />
<p class="wp-block-paragraph">Leslie’s, Inc. (NASDAQ: <a href="https://www.nasdaq.com/market-activity/stocks/lesl" target="_blank" rel="noreferrer noopener">LESL</a>) is reportedly preparing to file for Chapter 11 bankruptcy protection as soon as next week, potentially handing control of the 63-year-old retailer to its lenders. The news comes as the company faces the prospect of being delisted from Nasdaq following a prolonged collapse in its share price.</p>



<p class="wp-block-paragraph">According to <a href="https://seekingalpha.com/news/4646883-leslies-seen-filing-for-chapter-11-bankruptcy---bloomberg" target="_blank" rel="noreferrer noopener">September 24 reports</a> from Bloomberg and <a href="https://www.wsj.com/pro/bankruptcy/leslies-prepares-chapter-11-filing-as-soon-as-next-week-in-houston-a2e04917">The Wall Street Journal</a>, Leslie’s is working toward a restructuring agreement that would transfer ownership to its creditors. Lenders are reportedly prepared to provide approximately $100 million in financing to keep the business operating through bankruptcy, while roughly $750 million in debt could be exchanged for equity.</p>



<p class="wp-block-paragraph">For existing shareholders, the implications could be devastating. If the restructuring proceeds as reported, their investments could be substantially diluted or wiped out entirely.</p>



<p class="wp-block-paragraph">Leslie’s has not formally announced a bankruptcy filing, but the possibility is hardly unexpected. In its August quarterly SEC filing, the company <a href="https://ir.lesliespool.com/sec-filings/all-sec-filings/content/0001193125-26-347169/0001193125-26-347169.pdf" target="_blank" rel="noreferrer noopener">acknowledged substantial doubt</a> about its ability to continue operating and warned that bankruptcy could become necessary if it was unable to restructure or refinance its debt.</p>



<p class="wp-block-paragraph">The latest developments suggest that efforts to stabilize the business through store closures, lower prices and aggressive cost-cutting have not been enough to overcome its mounting financial problems.</p>



<h2 class="wp-block-heading">A Second Trip to Wall Street That Could End in Bankruptcy</h2>



<p class="wp-block-paragraph">This isn&#8217;t Leslie’s first time as a publicly traded company.</p>



<p class="wp-block-paragraph">After previously operating as a public company before being acquired by private equity, Leslie’s returned to Wall Street in October 2020, during an unprecedented boom in swimming pool construction and backyard spending.</p>



<p class="wp-block-paragraph">With millions of Americans investing in pools, outdoor living and home improvements, the company appeared well positioned for continued growth.</p>



<p class="wp-block-paragraph">Instead, the years that followed proved considerably more difficult.</p>



<p class="wp-block-paragraph">As pandemic spending faded, inflation and higher interest rates squeezed household budgets. New-pool construction slowed, consumers became more selective about discretionary purchases, and the extraordinary demand that had fueled the industry began returning to normal.</p>



<p class="wp-block-paragraph">Leslie’s was also facing growing competition from Walmart, Home Depot, Lowe’s, Amazon and numerous online pool supply retailers. Customers who once relied on their local pool store could now compare prices and purchase many of the same products without leaving home.</p>



<p class="wp-block-paragraph">The company responded by <a href="https://www.poolmagazine.com/pool-news/is-chapter-11-next-for-leslies-americas-largest-pool-supply-chain/">closing 80 underperforming stores</a> and one distribution center, reducing inventory and introducing lower prices to attract customers.</p>



<p class="wp-block-paragraph">For a brief period, those efforts appeared to be working.</p>



<p class="wp-block-paragraph">According to its <a href="https://ir.lesliespool.com/news-events/press-releases/detail/221/leslies-inc-announces-second-quarter-2026-financial" target="_blank" rel="noreferrer noopener">second-quarter earnings report</a>, revenue increased 4.3%, comparable sales improved 6.6%, and customer counts rose 8% compared with the previous year. Investors cautiously welcomed the improvement, hoping it signaled the beginning of a turnaround.</p>



<p class="wp-block-paragraph">Unfortunately, that optimism proved short-lived.</p>



<h2 class="wp-block-heading">Summer Sales Tell a Different Story</h2>



<p class="wp-block-paragraph">Leslie’s <a href="https://ir.lesliespool.com/news-events/press-releases/detail/223/leslies-inc-announces-third-quarter-2026-financial">third-quarter earnings</a>, released August 12, revealed that the company was still struggling during what should have been its strongest selling season.</p>



<p class="wp-block-paragraph">Revenue declined 8.4% to $458.5 million, compared with $500.3 million during the same quarter a year earlier. Comparable sales fell 6.2%, while adjusted EBITDA dropped from $81.6 million to $55.7 million.</p>



<p class="wp-block-paragraph">Gross margins also deteriorated, falling from 39.6% to 36.5%, illustrating the difficulty of maintaining profitability while lowering prices to compete for customers.</p>



<p class="wp-block-paragraph">For the first nine months of fiscal 2026, Leslie’s reported a net loss of $87.7 million. Management subsequently withdrew its full-year financial guidance as the company explored alternatives to address its debt.</p>



<p class="wp-block-paragraph">The problem wasn&#8217;t simply that Leslie’s was selling fewer pool supplies. It was that declining sales were making an already difficult financial situation considerably worse.</p>



<p class="wp-block-paragraph">As of July 4, Leslie’s reported approximately $1.21 billion in total liabilities against $722.2 million in assets, including roughly $753 million in long-term debt.</p>



<p class="wp-block-paragraph">Closing stores and reducing expenses can help preserve cash, but those measures alone cannot resolve a debt burden of that magnitude.</p>



<p class="wp-block-paragraph">The reported restructuring would effectively exchange much of that debt for ownership of the company, giving Leslie’s an opportunity to continue operating without the same financial obligations hanging over its head.</p>



<p class="wp-block-paragraph">For its existing shareholders, however, that opportunity could come at a substantial cost.</p>



<h2 class="wp-block-heading">Nasdaq Delisting Could Be Next</h2>



<p class="wp-block-paragraph">Bankruptcy isn&#8217;t Leslie’s only immediate concern. The company also faces the prospect of being removed from Nasdaq, and the timing of its previous reverse stock split could accelerate that process.</p>



<p class="wp-block-paragraph">Leslie’s completed a <a href="https://www.poolmagazine.com/industry-news/what-leslies-reverse-stock-split-signals-about-the-companys-future/" data-type="post" data-id="36076">1-for-20 reverse stock split</a> in September 2025, consolidating every 20 existing shares into one in an effort to address its declining stock price. Split-adjusted trading began September 29, but the stock has since fallen back below Nasdaq’s $1 minimum bid-price requirement.</p>



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<p class="wp-block-paragraph">Normally, a company whose closing bid price remains below $1 for 30 consecutive business days receives 180 days to regain compliance. However, <a href="https://listingcenter.nasdaq.com/rulebook/nasdaq/rules/nasdaq-5800-series" target="_blank" rel="noreferrer noopener">Nasdaq&#8217;s rules</a> prohibit that grace period for companies that completed a reverse stock split within the preceding year.</p>



<p class="wp-block-paragraph">Leslie’s reverse split became effective September 26, 2025, making the timing of its latest share-price decline particularly significant.</p>



<p class="wp-block-paragraph">If Leslie’s has closed below $1 for 30 consecutive business days while that one-year reverse-split restriction remains in effect, it would not be eligible for Nasdaq’s ordinary compliance period. Under Nasdaq’s rules, staff would issue a Staff Delisting Determination rather than provide the usual 180-day period to regain compliance.</p>



<p class="wp-block-paragraph">The company could request a hearing to appeal such a determination, although an appeal would not guarantee that its shares remain listed.</p>



<p class="wp-block-paragraph">A Chapter 11 filing would create another potential obstacle. Nasdaq has discretionary authority to delist companies undergoing bankruptcy, particularly when a restructuring could eliminate existing shareholder equity.</p>



<p class="wp-block-paragraph">As of September 24, a new Nasdaq delisting determination related to the company&#8217;s current share-price performance or reported bankruptcy preparations has not been publicly confirmed.</p>



<h2 class="wp-block-heading">What Bankruptcy Would Mean for the Pool Industry</h2>



<p class="wp-block-paragraph">A Chapter 11 filing wouldn&#8217;t necessarily mean Leslie’s is going out of business.</p>



<p class="wp-block-paragraph">The process allows companies to continue operating while restructuring their debts, renegotiating contracts and developing a plan to emerge from bankruptcy. The reported $100 million in financing could provide the cash necessary to pay employees, purchase inventory and keep stores open while the restructuring moves through court.</p>



<p class="wp-block-paragraph">For pool owners, the immediate impact may be relatively limited. Leslie’s could continue selling chemicals, equipment and replacement parts while providing the water testing and technical advice that have long been central to its retail business.</p>



<p class="wp-block-paragraph">For manufacturers and distributors, however, the implications could be considerably greater.</p>



<p class="wp-block-paragraph">Leslie’s remains one of the industry&#8217;s largest retail distribution channels. A bankruptcy could force suppliers to renegotiate payment terms, reconsider credit arrangements and adjust inventory or production plans. Additional store closures could also affect manufacturers that depend heavily on the retailer to get their products in front of consumers.</p>



<p class="wp-block-paragraph">Independent pool stores and competing retailers could potentially gain customers if Leslie’s reduces its footprint, particularly in markets where the company has historically maintained a strong presence. However, disruptions to supplier relationships and distribution could also create challenges for businesses throughout the industry.</p>



<p class="wp-block-paragraph">The bigger question is how much of Leslie’s existing business will survive the restructuring. Its nationwide store network, established customer base and professional water testing services still have value, but those advantages haven&#8217;t been enough to offset declining sales and the company&#8217;s substantial debt.</p>



<h2 class="wp-block-heading">Can Leslie’s Survive?</h2>



<p class="wp-block-paragraph">For Leslie’s, Chapter 11 could provide an opportunity to address financial problems that store closures and cost-cutting have been unable to resolve. Exchanging debt for equity could substantially reduce its obligations and allow the retailer to continue operating under new ownership.</p>



<p class="wp-block-paragraph">That doesn&#8217;t mean the underlying challenges disappear. Leslie’s would still have to compete with big-box retailers and online sellers, rebuild customer traffic and find a way to operate profitably with a potentially smaller retail footprint.</p>



<p class="wp-block-paragraph">For existing shareholders, the reported restructuring presents a different situation. If lenders take ownership in exchange for forgiving debt, there may be little or nothing left for current equity holders.</p>



<p class="wp-block-paragraph">The coming days should provide a clearer picture of the company&#8217;s future. A formal bankruptcy filing would reveal the proposed restructuring terms, financing arrangements and any additional changes to its retail operations.</p>



<p class="wp-block-paragraph">For the thousands of employees, manufacturers and suppliers that depend on Leslie’s, the immediate concern will be whether the company can maintain normal operations while reorganizing its finances.</p>



<p class="wp-block-paragraph">For a retailer that has served American pool owners since 1963, the next chapter could look considerably different from the business that returned to Wall Street six years ago.</p>


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            5/5 - (18 votes)    </div>
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<p>The post <a href="https://www.poolmagazine.com/pool-news/leslies-reportedly-filing-for-chapter-11-bankruptcy-as-possible-nasdaq-delisting-looms/">Leslie’s Reportedly Prepares for Chapter 11 Bankruptcy as Possible Nasdaq Delisting Looms</a> appeared first on <a href="https://www.poolmagazine.com">PoolMagazine.com - Get The Latest Pool News</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://www.poolmagazine.com/pool-news/leslies-reportedly-filing-for-chapter-11-bankruptcy-as-possible-nasdaq-delisting-looms/feed/</wfw:commentRss>
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			</item>
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		<title>CCEI Taps Benoit Masse for Sales</title>
		<link>https://www.poolmagazine.com/news/manufacturer/ccei-taps-benoit-masse-for-sales/</link>
					<comments>https://www.poolmagazine.com/news/manufacturer/ccei-taps-benoit-masse-for-sales/#respond</comments>
		
		<dc:creator><![CDATA[Susie Cuebas]]></dc:creator>
		<pubDate>Thu, 24 Sep 2026 19:07:28</pubDate>
				<category><![CDATA[Manufacturer]]></category>
		<category><![CDATA[Benoit Masse]]></category>
		<category><![CDATA[canada]]></category>
		<category><![CDATA[CCEI]]></category>
		<category><![CDATA[CCEI North America]]></category>
		<category><![CDATA[pool industry leadership]]></category>
		<category><![CDATA[wholesale distributor]]></category>
		<guid isPermaLink="false">https://www.poolmagazine.com/?p=40272</guid>

					<description><![CDATA[<img width="1000" height="600" src="https://www.poolmagazine.com/wp-content/uploads/2026/09/ccei-benoit-masse-canada-sales-director-1000x600.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Benoit Masse, CCEI Sales Director for Canada" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="" decoding="async" srcset="https://www.poolmagazine.com/wp-content/uploads/2026/09/ccei-benoit-masse-canada-sales-director-1000x600.jpg 1000w, https://www.poolmagazine.com/wp-content/uploads/2026/09/ccei-benoit-masse-canada-sales-director-590x354.jpg 590w, https://www.poolmagazine.com/wp-content/uploads/2026/09/ccei-benoit-masse-canada-sales-director-400x240.jpg 400w" sizes="(max-width: 1000px) 100vw, 1000px" /><p>CCEI is pleased to announce Benoit Masse as the company’s new Sales Director for Canada. Masse has over 35 years of experience in the pool industry, including 20 years at Hayward, which has given him the opportunity [&#8230;]</p>
<p>The post <a href="https://www.poolmagazine.com/news/manufacturer/ccei-taps-benoit-masse-for-sales/">CCEI Taps Benoit Masse for Sales</a> appeared first on <a href="https://www.poolmagazine.com">PoolMagazine.com - Get The Latest Pool News</a>.</p>
]]></description>
										<content:encoded><![CDATA[<img width="1000" height="600" src="https://www.poolmagazine.com/wp-content/uploads/2026/09/ccei-benoit-masse-canada-sales-director-1000x600.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Benoit Masse, CCEI Sales Director for Canada" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="" decoding="async" loading="lazy" srcset="https://www.poolmagazine.com/wp-content/uploads/2026/09/ccei-benoit-masse-canada-sales-director-1000x600.jpg 1000w, https://www.poolmagazine.com/wp-content/uploads/2026/09/ccei-benoit-masse-canada-sales-director-590x354.jpg 590w, https://www.poolmagazine.com/wp-content/uploads/2026/09/ccei-benoit-masse-canada-sales-director-400x240.jpg 400w" sizes="auto, (max-width: 1000px) 100vw, 1000px" />
<p class="wp-block-paragraph">CCEI is pleased to announce Benoit Masse as the company’s new Sales Director for Canada. Masse has over 35 years of experience in the pool industry, including 20 years at Hayward, which has given him the opportunity to develop true expertise in everything from technical service, commercial pool construction, as well as a deep understanding of distribution. </p>



<p class="wp-block-paragraph">“Benoit brings CCEI in-depth industry knowledge which will be tremendously important as he supports our customers and partners across Canada,” says Martin Grenier, VP of CCEI’s North American operations. Benoit can be reached at <a href="mailto:bmasse@ccei-pool.com" target="_blank" rel="noreferrer noopener">bmasse@ccei-pool.com</a>.</p>



<p class="wp-block-paragraph"><a href="https://www.ccei-pool.com/en-us" target="_blank" rel="noreferrer noopener">www.ccei-pool.com/us/</a><br>424-800-2191</p>


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<p>The post <a href="https://www.poolmagazine.com/news/manufacturer/ccei-taps-benoit-masse-for-sales/">CCEI Taps Benoit Masse for Sales</a> appeared first on <a href="https://www.poolmagazine.com">PoolMagazine.com - Get The Latest Pool News</a>.</p>
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		<title>JED Pool Tools Offers New 14-Inch Pro Vacuum Head</title>
		<link>https://www.poolmagazine.com/news/manufacturer/jed-pool-tools-offers-new-14-inch-pro-vacuum-head/</link>
					<comments>https://www.poolmagazine.com/news/manufacturer/jed-pool-tools-offers-new-14-inch-pro-vacuum-head/#respond</comments>
		
		<dc:creator><![CDATA[Susie Cuebas]]></dc:creator>
		<pubDate>Thu, 24 Sep 2026 01:11:24</pubDate>
				<category><![CDATA[Manufacturer]]></category>
		<category><![CDATA[JED Pool Tools]]></category>
		<category><![CDATA[pool and spa maintenance]]></category>
		<category><![CDATA[pool maintenance equipment]]></category>
		<category><![CDATA[pool service equipment]]></category>
		<category><![CDATA[swimming pool maintenance]]></category>
		<guid isPermaLink="false">https://www.poolmagazine.com/?p=40260</guid>

					<description><![CDATA[<img width="1000" height="600" src="https://www.poolmagazine.com/wp-content/uploads/2026/09/jed-pool-tools-14-inch-pro-vacuum-head-1000x600.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="JED Pool Tools 14-inch Pro Pool Vacuum Head with 360-degree swivel connector" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="" decoding="async" loading="lazy" srcset="https://www.poolmagazine.com/wp-content/uploads/2026/09/jed-pool-tools-14-inch-pro-vacuum-head-1000x600.jpg 1000w, https://www.poolmagazine.com/wp-content/uploads/2026/09/jed-pool-tools-14-inch-pro-vacuum-head-590x354.jpg 590w, https://www.poolmagazine.com/wp-content/uploads/2026/09/jed-pool-tools-14-inch-pro-vacuum-head-400x240.jpg 400w" sizes="auto, (max-width: 1000px) 100vw, 1000px" /><p>JED Pool Tools, US manufacturer and distributor of swimming pool and spa maintenance equipment, offers a new Pro 14” Pool Vacuum with a swivel-plastic handle for cleaning both residential and [&#8230;]</p>
<p>The post <a href="https://www.poolmagazine.com/news/manufacturer/jed-pool-tools-offers-new-14-inch-pro-vacuum-head/">JED Pool Tools Offers New 14-Inch Pro Vacuum Head</a> appeared first on <a href="https://www.poolmagazine.com">PoolMagazine.com - Get The Latest Pool News</a>.</p>
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										<content:encoded><![CDATA[<img width="1000" height="600" src="https://www.poolmagazine.com/wp-content/uploads/2026/09/jed-pool-tools-14-inch-pro-vacuum-head-1000x600.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="JED Pool Tools 14-inch Pro Pool Vacuum Head with 360-degree swivel connector" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="" decoding="async" loading="lazy" srcset="https://www.poolmagazine.com/wp-content/uploads/2026/09/jed-pool-tools-14-inch-pro-vacuum-head-1000x600.jpg 1000w, https://www.poolmagazine.com/wp-content/uploads/2026/09/jed-pool-tools-14-inch-pro-vacuum-head-590x354.jpg 590w, https://www.poolmagazine.com/wp-content/uploads/2026/09/jed-pool-tools-14-inch-pro-vacuum-head-400x240.jpg 400w" sizes="auto, (max-width: 1000px) 100vw, 1000px" />
<p class="wp-block-paragraph">JED Pool Tools, US manufacturer and <a href="https://www.poolmagazine.com/news/manufacturer/jed-pool-tools-unveils-2027-catalog/" target="_blank" rel="noreferrer noopener">distributor</a> of swimming pool and spa maintenance equipment, offers a new Pro 14” Pool Vacuum with a swivel-plastic handle for cleaning both residential and commercial swimming pools. This vac head is heavy weight and designed to make it easy to clean corners and steps. Made to handle the cleaning of any size swimming pool with durable construction. Easily maneuverable vacuum head has 360-degree swivel connector that ends aggravating hose tangling. Adapted for both 1-1/2” and 1-1/4” hose sizes. Proudly made by JED in Pennsylvania, USA.<br><a href="http://www.JEDPoolTools.com" target="_blank" rel="noreferrer noopener">www.JEDPoolTools.com</a><br>570-344-4137<br>Old Forge, PA</p>


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<p>The post <a href="https://www.poolmagazine.com/news/manufacturer/jed-pool-tools-offers-new-14-inch-pro-vacuum-head/">JED Pool Tools Offers New 14-Inch Pro Vacuum Head</a> appeared first on <a href="https://www.poolmagazine.com">PoolMagazine.com - Get The Latest Pool News</a>.</p>
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		<title>FSPA and PHTA Reunite Through Historic Affiliation</title>
		<link>https://www.poolmagazine.com/news/press-releases/fspa-and-phta-reunite-through-historic-affiliation/</link>
					<comments>https://www.poolmagazine.com/news/press-releases/fspa-and-phta-reunite-through-historic-affiliation/#respond</comments>
		
		<dc:creator><![CDATA[Susie Cuebas]]></dc:creator>
		<pubDate>Tue, 22 Sep 2026 17:06:16</pubDate>
				<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[fspa]]></category>
		<category><![CDATA[phta]]></category>
		<category><![CDATA[pool industry]]></category>
		<guid isPermaLink="false">https://www.poolmagazine.com/?p=40209</guid>

					<description><![CDATA[<img width="1000" height="600" src="https://www.poolmagazine.com/wp-content/uploads/2026/09/FSPA-PHTA-1000x600.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="FSPA and PHTA Reunite Through Historic Affiliation" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="" decoding="async" loading="lazy" srcset="https://www.poolmagazine.com/wp-content/uploads/2026/09/FSPA-PHTA-1000x600.jpg 1000w, https://www.poolmagazine.com/wp-content/uploads/2026/09/FSPA-PHTA-590x354.jpg 590w, https://www.poolmagazine.com/wp-content/uploads/2026/09/FSPA-PHTA-400x240.jpg 400w" sizes="auto, (max-width: 1000px) 100vw, 1000px" /><p>(Sarasota, Fl. / Alexandria, Va.) — The Florida Swimming Pool Association (FSPA) and the Pool &#38; Hot Tub Alliance (PHTA) today announced a new affiliation agreement, effective January 1, 2027, [&#8230;]</p>
<p>The post <a href="https://www.poolmagazine.com/news/press-releases/fspa-and-phta-reunite-through-historic-affiliation/">FSPA and PHTA Reunite Through Historic Affiliation</a> appeared first on <a href="https://www.poolmagazine.com">PoolMagazine.com - Get The Latest Pool News</a>.</p>
]]></description>
										<content:encoded><![CDATA[<img width="1000" height="600" src="https://www.poolmagazine.com/wp-content/uploads/2026/09/FSPA-PHTA-1000x600.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="FSPA and PHTA Reunite Through Historic Affiliation" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="" decoding="async" loading="lazy" srcset="https://www.poolmagazine.com/wp-content/uploads/2026/09/FSPA-PHTA-1000x600.jpg 1000w, https://www.poolmagazine.com/wp-content/uploads/2026/09/FSPA-PHTA-590x354.jpg 590w, https://www.poolmagazine.com/wp-content/uploads/2026/09/FSPA-PHTA-400x240.jpg 400w" sizes="auto, (max-width: 1000px) 100vw, 1000px" />
<p class="wp-block-paragraph"><strong>(Sarasota, Fl. / Alexandria, Va.)</strong> — The Florida Swimming Pool Association (FSPA) and the Pool &amp; Hot Tub Alliance (PHTA) today announced a new affiliation agreement, effective January 1, 2027, bringing together two leading organizations with a shared commitment to advancing the pool, spa, and hot tub industry.</p>



<p class="wp-block-paragraph">The affiliation represents both a new chapter and a return to shared roots. FSPA operated as Region VII of the National Spa &amp; Pool Institute (NSPI) during the 1960s and 1970s, transitioned to an independent affiliate in 2001, and became fully independent in 2008. Nearly two decades later, FSPA and PHTA are reuniting through a modern affiliation model designed to combine strong state and national resources while preserving FSPA’s autonomy.</p>



<p class="wp-block-paragraph">Under the affiliation, FSPA will continue to independently govern and operate its organization, while FSPA members will also gain membership in PHTA. The relationship brings together FSPA’s deep Florida relationships, state advocacy, chapter network, and market expertise with PHTA’s national education and certification programs, standards development, workforce initiatives, research, advocacy, and industry resources.</p>



<p class="wp-block-paragraph">“FSPA has always been focused on delivering meaningful value to our members and strengthening the industry in Florida,” says Keith Johnson, President of FSPA. “This affiliation allows us to maintain the identity, leadership, and local relationships that make FSPA strong while giving our members access to an even broader network of education, resources, and expertise. It is an exciting opportunity to bring our organizations back together in a way that positions our members and our industry for the future.”</p>



<p class="wp-block-paragraph">The organizations already have a strong history of collaboration, including FSPA’s partnership with PHTA’s Step Into Swim drowning prevention initiative, which has expanded significantly since 2020—funding more than <a href="https://www.poolmagazine.com/pool-news/step-into-swim-is-turning-industry-giving-into-life-saving-impact/">180,000 swim lessons</a> in 2025 alone—while increasing support for community learn-to-swim programs.</p>



<p class="wp-block-paragraph">“There is tremendous power in bringing the industry together while continuing to recognize the importance of strong state and local leadership,” says Scott Frost, Chairman of the PHTA Board of Directors. “FSPA has an extraordinary history and presence in Florida, and PHTA brings national scale and resources that can complement that strength. Together, we can create greater opportunities for our members, speak with a stronger industry voice, and continue raising the level of professionalism throughout the industry.”</p>



<p class="wp-block-paragraph">The affiliation is designed to expand access to education and certification, strengthen workforce development, increase advocacy influence, enhance consumer safety initiatives, and provide members with additional resources and benefits. The FSPA-PHTA affiliation takes effect January 1, 2027.</p>



<p class="wp-block-paragraph">For more information, please contact Amy Willer, PHTA’s Senior Director of Content and Communications, at<br><a href="mailto:awiller@phta.org">awiller@phta.org</a> or 703-838-0083, ext. 121.</p>



<p class="wp-block-paragraph">###</p>



<p class="wp-block-paragraph"><strong>About the Florida Swimming Pool Association</strong></p>



<p class="wp-block-paragraph">The Florida Swimming Pool Association (FSPA) is a nonprofit trade association representing Florida’s swimming pool, spa, and hot tub industry. For more than 50 years, FSPA has served as a trusted resource for pool builders, service professionals, manufacturers, and suppliers while promoting professionalism, education, and safety across the industry. Through advocacy, training, and consumer outreach, FSPA works to protect the interests of its members and advances best practices in pool and spa construction, maintenance, and design. FSPA also supports drowning prevention and water safety initiatives through its charitable arm, the Florida Swims Foundation, which provides funding for swim lessons and water safety education programs throughout the state. For more information, visit <a href="https://www.fspa.com/" target="_blank" rel="noopener">www.fspa.com</a>.</p>



<p class="wp-block-paragraph"><strong>About the Pool &amp; Hot Tub Alliance</strong></p>



<p class="wp-block-paragraph">The Pool &amp; Hot Tub Alliance (PHTA), a non-profit organization with 4,000 members from around the world, was established in 1956 to support, promote, and protect the common interests of the $62B pool, hot tub, and spa industry. PHTA provides education, advocacy, standards development, research, and market growth initiatives to increase our members’ professionalism, knowledge, and profitability. Additionally, PHTA promotes the use of pools by expanding swimming, water safety, and related research and outreach activities aimed at introducing more people to swimming, making swimming environments safer, and keeping pools open to serve communities. For more information, visit <a href="http://www.phta.org/" target="_blank" rel="noopener">www.phta.org</a>.</p>


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<p>The post <a href="https://www.poolmagazine.com/news/press-releases/fspa-and-phta-reunite-through-historic-affiliation/">FSPA and PHTA Reunite Through Historic Affiliation</a> appeared first on <a href="https://www.poolmagazine.com">PoolMagazine.com - Get The Latest Pool News</a>.</p>
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		<title>RENOLIT Establishes U.S. Engineering Department for Pool Business</title>
		<link>https://www.poolmagazine.com/pool-news/renolit-establishes-u-s-engineering-department-for-pool-business/</link>
					<comments>https://www.poolmagazine.com/pool-news/renolit-establishes-u-s-engineering-department-for-pool-business/#respond</comments>
		
		<dc:creator><![CDATA[Susie Cuebas]]></dc:creator>
		<pubDate>Mon, 21 Sep 2026 21:07:04</pubDate>
				<category><![CDATA[Pool News]]></category>
		<category><![CDATA[aquatic design]]></category>
		<category><![CDATA[aquatic professionals]]></category>
		<category><![CDATA[commercial pools]]></category>
		<category><![CDATA[pool builders]]></category>
		<category><![CDATA[pool design]]></category>
		<category><![CDATA[pool engineering]]></category>
		<category><![CDATA[pool waterproofing]]></category>
		<category><![CDATA[PVC reinforced membrane]]></category>
		<category><![CDATA[RENOLIT]]></category>
		<category><![CDATA[renolit alkorplan]]></category>
		<guid isPermaLink="false">https://www.poolmagazine.com/?p=40233</guid>

					<description><![CDATA[<img width="1000" height="600" src="https://www.poolmagazine.com/wp-content/uploads/2026/09/renolit-offices-engineering-team-us-1000x600.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="RENOLIT U.S. facility supporting the company’s North American pool engineering team." style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="" decoding="async" loading="lazy" srcset="https://www.poolmagazine.com/wp-content/uploads/2026/09/renolit-offices-engineering-team-us-1000x600.jpg 1000w, https://www.poolmagazine.com/wp-content/uploads/2026/09/renolit-offices-engineering-team-us-590x354.jpg 590w, https://www.poolmagazine.com/wp-content/uploads/2026/09/renolit-offices-engineering-team-us-400x240.jpg 400w" sizes="auto, (max-width: 1000px) 100vw, 1000px" /><p>New department will expand technical support for reinforced PVC membrane systems across North America RENOLIT has established a dedicated U.S. engineering department within its North American Pool business unit to [&#8230;]</p>
<p>The post <a href="https://www.poolmagazine.com/pool-news/renolit-establishes-u-s-engineering-department-for-pool-business/">RENOLIT Establishes U.S. Engineering Department for Pool Business</a> appeared first on <a href="https://www.poolmagazine.com">PoolMagazine.com - Get The Latest Pool News</a>.</p>
]]></description>
										<content:encoded><![CDATA[<img width="1000" height="600" src="https://www.poolmagazine.com/wp-content/uploads/2026/09/renolit-offices-engineering-team-us-1000x600.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="RENOLIT U.S. facility supporting the company’s North American pool engineering team." style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="" decoding="async" loading="lazy" srcset="https://www.poolmagazine.com/wp-content/uploads/2026/09/renolit-offices-engineering-team-us-1000x600.jpg 1000w, https://www.poolmagazine.com/wp-content/uploads/2026/09/renolit-offices-engineering-team-us-590x354.jpg 590w, https://www.poolmagazine.com/wp-content/uploads/2026/09/renolit-offices-engineering-team-us-400x240.jpg 400w" sizes="auto, (max-width: 1000px) 100vw, 1000px" />
<p class="wp-block-paragraph"><em>New department will expand technical support for reinforced PVC membrane systems across North America</em></p>



<p class="wp-block-paragraph">RENOLIT has established a dedicated U.S. engineering department within its North American Pool business unit to support the continued growth of reinforced <a href="https://www.poolmagazine.com/news/manufacturer/renolit-expands-relief-pvc-membrane-collection/" data-type="link" data-id="https://www.poolmagazine.com/news/manufacturer/renolit-expands-relief-pvc-membrane-collection/" target="_blank" rel="noreferrer noopener">PVC membrane systems</a> in the North American swimming pool market.</p>



<p class="wp-block-paragraph"><em>Led by Brandon Mays, the new department will serve as a technical link </em>between architects, aquatic consultants, builders, installers, RENOLIT&#8217;s North American commercial team and the company&#8217;s engineering and manufacturing resources in Europe. It will provide project-specific technical support, including system recommendations, specification guidance, submittal packages, technical drawings, accessory selection, and installation details.</p>



<p class="wp-block-paragraph">A primary focus for the department will be developing standardized construction details and installation guidelines that reflect North American construction methods, codes and field conditions. These resources are designed to help architects and aquatic consultants incorporate reinforced PVC membrane systems into project specifications with greater clarity and consistency, while giving builders and installers more complete guidance in the field.</p>



<p class="wp-block-paragraph">The department will support commercial pool projects from the earliest design and specification stages through installation, helping project teams&nbsp;identify&nbsp;and address potential technical challenges before construction begins. It will also coordinate the adaptation and development of complete systems for the North American market — including membranes, terminations, transitions, drainage components and other accessories — and will contribute to installer training, technical education and the development of qualification standards and best practices, including research into North American testing, certification and code requirements for commercial aquatic facilities.</p>



<p class="wp-block-paragraph">“For years, we have heard a consistent need from architects, consultants, builders and installers for stronger technical resources in North America,” <strong>said Tony Jordan, Business Development Manager. </strong>“The creation of this department is a direct response to that need and an important step in supporting the market’s long-term growth.”</p>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://www.poolmagazine.com/wp-content/uploads/2026/09/renolit-brandon-mays-engineering-lead-1024x576.jpg" alt="Brandon Mays, lead of RENOLIT’s U.S. engineering department for its North American Pool business." class="wp-image-40235" srcset="https://www.poolmagazine.com/wp-content/uploads/2026/09/renolit-brandon-mays-engineering-lead-1024x576.jpg 1024w, https://www.poolmagazine.com/wp-content/uploads/2026/09/renolit-brandon-mays-engineering-lead-300x169.jpg 300w, https://www.poolmagazine.com/wp-content/uploads/2026/09/renolit-brandon-mays-engineering-lead-768x432.jpg 768w, https://www.poolmagazine.com/wp-content/uploads/2026/09/renolit-brandon-mays-engineering-lead-600x338.jpg 600w, https://www.poolmagazine.com/wp-content/uploads/2026/09/renolit-brandon-mays-engineering-lead.jpg 1200w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<p class="wp-block-paragraph"></p>



<p class="wp-block-paragraph">Mays brings extensive experience in commercial aquatics, reinforced PVC membrane systems, and project coordination to his new role. He will collaborate closely with RENOLIT&#8217;s North American sales, business-development, training and customer-service teams while maintaining a direct technical connection with the company&#8217;s Pool engineering team headquartered in Spain. “My priority is to make technical support easier to access and more useful throughout the life of a project,” <strong>said Mays. </strong>“That means working closely with architects, consultants, builders and installers to develop solutions that are technically sound and practical to execute.”</p>



<p class="wp-block-paragraph">The establishment of the engineering department reflects RENOLIT&#8217;s broader effort to advance reinforced PVC membranes as complete, engineered waterproofing systems rather than treating the membrane solely as a pool finish. By expanding its technical resources in the United States, RENOLIT aims to reduce uncertainty and construction risk while giving architects, builders, installers and facility owners greater confidence in how these systems are designed, specified and installed — representing the next stage of RENOLIT&#8217;s ongoing commitment to technical support, professional education and the long-term development of reinforced PVC membrane systems throughout North America.</p>



<p class="wp-block-paragraph">More information about RENOLIT’s partnership and products can be found here: </p>



<p class="wp-block-paragraph"><a href="https://renolit-alkorplan.com/" data-type="link" data-id="https://renolit-alkorplan.com/" target="_blank" rel="noreferrer noopener">renolit-alkorplan.com</a></p>


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<p>The post <a href="https://www.poolmagazine.com/pool-news/renolit-establishes-u-s-engineering-department-for-pool-business/">RENOLIT Establishes U.S. Engineering Department for Pool Business</a> appeared first on <a href="https://www.poolmagazine.com">PoolMagazine.com - Get The Latest Pool News</a>.</p>
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		<title>Magic Plastics Redesigns MagicVac Cutting Freight Costs</title>
		<link>https://www.poolmagazine.com/pool-equipment/magic-plastics-redesigns-magicvac-cutting-freight-costs/</link>
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		<dc:creator><![CDATA[Susie Cuebas]]></dc:creator>
		<pubDate>Mon, 21 Sep 2026 20:55:51</pubDate>
				<category><![CDATA[Pool Equipment]]></category>
		<category><![CDATA[handheld pool vacuums]]></category>
		<category><![CDATA[handheld spa vacuums]]></category>
		<category><![CDATA[Magic Plastics]]></category>
		<category><![CDATA[MagicVac]]></category>
		<category><![CDATA[pool maintenance equipment]]></category>
		<category><![CDATA[pool products]]></category>
		<category><![CDATA[spa vac]]></category>
		<guid isPermaLink="false">https://www.poolmagazine.com/?p=40228</guid>

					<description><![CDATA[<img width="1000" height="600" src="https://www.poolmagazine.com/wp-content/uploads/2026/09/magic-plastics-redesigned-magicvac-1000x600.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Magic Plastics MagicVac pool and spa vacuum removing debris underwater." style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="" decoding="async" loading="lazy" srcset="https://www.poolmagazine.com/wp-content/uploads/2026/09/magic-plastics-redesigned-magicvac-1000x600.jpg 1000w, https://www.poolmagazine.com/wp-content/uploads/2026/09/magic-plastics-redesigned-magicvac-590x354.jpg 590w, https://www.poolmagazine.com/wp-content/uploads/2026/09/magic-plastics-redesigned-magicvac-400x240.jpg 400w" sizes="auto, (max-width: 1000px) 100vw, 1000px" /><p>New compact packaging reduces shipping costs and warehouse space while maintaining the MagicVac’s pool and spa cleaning performance Magic Plastics has introduced a newly redesigned version of its popular MagicVac [&#8230;]</p>
<p>The post <a href="https://www.poolmagazine.com/pool-equipment/magic-plastics-redesigns-magicvac-cutting-freight-costs/">Magic Plastics Redesigns MagicVac Cutting Freight Costs</a> appeared first on <a href="https://www.poolmagazine.com">PoolMagazine.com - Get The Latest Pool News</a>.</p>
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										<content:encoded><![CDATA[<img width="1000" height="600" src="https://www.poolmagazine.com/wp-content/uploads/2026/09/magic-plastics-redesigned-magicvac-1000x600.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Magic Plastics MagicVac pool and spa vacuum removing debris underwater." style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="" decoding="async" loading="lazy" srcset="https://www.poolmagazine.com/wp-content/uploads/2026/09/magic-plastics-redesigned-magicvac-1000x600.jpg 1000w, https://www.poolmagazine.com/wp-content/uploads/2026/09/magic-plastics-redesigned-magicvac-590x354.jpg 590w, https://www.poolmagazine.com/wp-content/uploads/2026/09/magic-plastics-redesigned-magicvac-400x240.jpg 400w" sizes="auto, (max-width: 1000px) 100vw, 1000px" />
<p class="wp-block-paragraph"><em>New compact packaging reduces shipping costs and warehouse space while maintaining the MagicVac’s pool and spa cleaning performance</em></p>



<p class="wp-block-paragraph">Magic Plastics has introduced a newly redesigned version of its popular MagicVac pool and spa vacuum, now shipping in packaging just 38 inches long. The shorter carton means more units per pallet and shipment, <strong>reducing freight costs and saving warehouse space</strong> for dealers, distributors, and resellers without compromising performance.</p>



<p class="wp-block-paragraph">Operation is simple. Users cover the ergonomic air hole with a thumb, submerge the vacuum near the debris, and release. Water and debris rush into the clear, UV-stabilized chamber, and the built-in removable filter traps virtually all of it, including sand, pebbles, and even small rocks. A quarter turn of the end cap makes emptying easy.&nbsp; No batteries, no cords, ready to use at all times.</p>



<p class="wp-block-paragraph">The MagicVac weighs less than two pounds, making it easy for anyone to use and its telescoping aluminum pole reaches more than seven feet. Despite the smaller package, assembly is quick and easy (online assembly video is available).  “We are pleased to now offer our popular Magic Vac to the industry with this new design that now makes shipping more affordable while offering consumers a simple device to keep their spas and pools cleaner,” says <strong>Mark Coito, VP of Sales and Marketing.</strong></p>



<p class="wp-block-paragraph">Learn more at <a href="https://www.magicplastics.com" target="_blank" rel="noreferrer noopener">www.magicplastics.com</a> or visit the <a href="https://magicplastics.com/magic-plastics-products/magicvac/?portfolioCats=79" target="_blank" rel="noreferrer noopener">Magic Vac page</a>.</p>


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<p>The post <a href="https://www.poolmagazine.com/pool-equipment/magic-plastics-redesigns-magicvac-cutting-freight-costs/">Magic Plastics Redesigns MagicVac Cutting Freight Costs</a> appeared first on <a href="https://www.poolmagazine.com">PoolMagazine.com - Get The Latest Pool News</a>.</p>
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		<title>AvenBlu Launches Free Pool Chemistry Hub and Calculator</title>
		<link>https://www.poolmagazine.com/pool-news/avenblu-launches-free-pool-chemistry-hub-and-calculator/</link>
					<comments>https://www.poolmagazine.com/pool-news/avenblu-launches-free-pool-chemistry-hub-and-calculator/#respond</comments>
		
		<dc:creator><![CDATA[Susie Cuebas]]></dc:creator>
		<pubDate>Sat, 19 Sep 2026 01:03:00</pubDate>
				<category><![CDATA[Pool News]]></category>
		<category><![CDATA[AvenBlu]]></category>
		<category><![CDATA[pool chemistry]]></category>
		<category><![CDATA[pool chemistry calculator]]></category>
		<category><![CDATA[pool maintenance]]></category>
		<category><![CDATA[pool owners]]></category>
		<category><![CDATA[pool water chemistry]]></category>
		<category><![CDATA[pool water testing]]></category>
		<guid isPermaLink="false">https://www.poolmagazine.com/?p=40165</guid>

					<description><![CDATA[<img width="1000" height="600" src="https://www.poolmagazine.com/wp-content/uploads/2026/09/avenblu-free-pool-chemistry-homeowner-hub-and-calculator-1000x600.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Homeowner testing swimming pool water chemistry with a test strip beside a backyard pool." style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="" decoding="async" loading="lazy" srcset="https://www.poolmagazine.com/wp-content/uploads/2026/09/avenblu-free-pool-chemistry-homeowner-hub-and-calculator-1000x600.jpg 1000w, https://www.poolmagazine.com/wp-content/uploads/2026/09/avenblu-free-pool-chemistry-homeowner-hub-and-calculator-590x354.jpg 590w, https://www.poolmagazine.com/wp-content/uploads/2026/09/avenblu-free-pool-chemistry-homeowner-hub-and-calculator-400x240.jpg 400w" sizes="auto, (max-width: 1000px) 100vw, 1000px" /><p>New public resources focus on helping pool owners understand water-test results as a connected system rather than a collection of isolated numbers. AvenBlu, a digital pool-care platform for homeowners and [&#8230;]</p>
<p>The post <a href="https://www.poolmagazine.com/pool-news/avenblu-launches-free-pool-chemistry-hub-and-calculator/">AvenBlu Launches Free Pool Chemistry Hub and Calculator</a> appeared first on <a href="https://www.poolmagazine.com">PoolMagazine.com - Get The Latest Pool News</a>.</p>
]]></description>
										<content:encoded><![CDATA[<img width="1000" height="600" src="https://www.poolmagazine.com/wp-content/uploads/2026/09/avenblu-free-pool-chemistry-homeowner-hub-and-calculator-1000x600.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Homeowner testing swimming pool water chemistry with a test strip beside a backyard pool." style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="" decoding="async" loading="lazy" srcset="https://www.poolmagazine.com/wp-content/uploads/2026/09/avenblu-free-pool-chemistry-homeowner-hub-and-calculator-1000x600.jpg 1000w, https://www.poolmagazine.com/wp-content/uploads/2026/09/avenblu-free-pool-chemistry-homeowner-hub-and-calculator-590x354.jpg 590w, https://www.poolmagazine.com/wp-content/uploads/2026/09/avenblu-free-pool-chemistry-homeowner-hub-and-calculator-400x240.jpg 400w" sizes="auto, (max-width: 1000px) 100vw, 1000px" />
<p class="wp-block-paragraph"><em>New public resources focus on helping pool owners understand water-test results as a connected system rather than a collection of isolated numbers.</em></p>



<p class="wp-block-paragraph">AvenBlu, a digital pool-care platform for homeowners and pool professionals, has expanded its free public resource library with a new <strong>Pool Chemistry Guide</strong> and a companion <strong>Pool Calculator</strong> designed to turn confusing test results into clearer next-step decisions.</p>



<p class="wp-block-paragraph">For many homeowners, the hardest part of pool care begins after the test strip. They have numbers, but not context. AvenBlu&#8217;s latest launch is built around that gap, helping users understand how readings influence one another and what should be addressed first instead of simply handing them another chart of “good” numbers.</p>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">“A chlorine reading by itself doesn&#8217;t tell the entire story. We wanted to build something that helps people understand the context before they start adding products.” TY — AVENBLU</p>



<h2 class="wp-block-heading">Moving Beyond Individual Test Numbers</h2>
</blockquote>



<p class="wp-block-paragraph">The Pool Chemistry Guide explains the measurements homeowners encounter most often when testing residential water: free chlorine, combined chlorine, pH, total alkalinity, cyanuric acid, calcium hardness, salt, and water temperature.</p>



<p class="wp-block-paragraph">Its core premise is simple: these readings are not independent pass-or-fail grades. They are connected signals. A pool may have chlorine that looks acceptable on paper while still underperforming because pH, stabilizer, temperature, recent swimmer load, or general water condition are pulling the system in another direction.</p>



<p class="wp-block-paragraph">The guide also clarifies a distinction that often gets blurred in consumer-facing pool content: the difference between public-health baselines, commonly used industry operating methods, and AvenBlu&#8217;s own conservative planning recommendations.</p>



<p class="wp-block-paragraph"><strong>Instead of encouraging users to chase every number at once, AvenBlu frames pool care as a deliberate sequence: test, interpret, correct, circulate, and retest.</strong></p>



<ul class="wp-block-list">
<li>Explains why free chlorine needs CYA and pH context.</li>



<li>Shows how alkalinity affects pH stability.</li>



<li>Connects calcium, temperature, and balance to scale or aggressive water.</li>



<li>Clarifies that saltwater pools still require complete chlorine and water-balance management.</li>
</ul>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="770" src="https://www.poolmagazine.com/wp-content/uploads/2026/09/avenblu-free-pool-chemistry-hub-homeowner-and-pro-1024x770.jpg" alt="Pool service professional reviewing water chemistry results with a homeowner beside a backyard swimming pool." class="wp-image-40168" srcset="https://www.poolmagazine.com/wp-content/uploads/2026/09/avenblu-free-pool-chemistry-hub-homeowner-and-pro-1024x770.jpg 1024w, https://www.poolmagazine.com/wp-content/uploads/2026/09/avenblu-free-pool-chemistry-hub-homeowner-and-pro-300x226.jpg 300w, https://www.poolmagazine.com/wp-content/uploads/2026/09/avenblu-free-pool-chemistry-hub-homeowner-and-pro-768x577.jpg 768w, https://www.poolmagazine.com/wp-content/uploads/2026/09/avenblu-free-pool-chemistry-hub-homeowner-and-pro-600x451.jpg 600w, https://www.poolmagazine.com/wp-content/uploads/2026/09/avenblu-free-pool-chemistry-hub-homeowner-and-pro.jpg 1200w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<p class="wp-block-paragraph"></p>



<p class="wp-block-paragraph">For homeowners overwhelmed by conflicting online advice, that framing can reduce guesswork. For service providers, it can mean conversations start with better information and more realistic expectations.</p>



<h2 class="wp-block-heading">From Education to Practical Pool Decisions</h2>



<p class="wp-block-paragraph">The chemistry hub connects directly with AvenBlu&#8217;s free Pool Calculator, which lets homeowners enter pool volume and current test results to better understand what those numbers mean and estimate conservative starting adjustments. The calculator is intentionally designed around a test-correct-circulate-retest workflow rather than encouraging several overlapping corrections at once.</p>



<ol class="wp-block-list">
<li><strong>Test:</strong> Start with a current sample and a clear set of readings.</li>



<li><strong>Interpret:</strong> Read chlorine, pH, stabilizer, and balance together.</li>



<li><strong>Correct:</strong> Make one deliberate adjustment rather than several guesses.</li>



<li><strong>Circulate:</strong> Let water mix fully before treating old numbers like current reality.</li>



<li><strong>Retest:</strong> Use the new reading to choose the next move.</li>
</ol>



<p class="wp-block-paragraph">That same philosophy carries into issue diagnosis. For green water, cloudy water, strong chlorine odor, staining, scaling, rapidly disappearing chlorine, or unstable pH, AvenBlu presents symptoms as investigative clues rather than definitive diagnoses.</p>



<p class="wp-block-paragraph"><em>“The goal isn&#8217;t to make every number move at once. It&#8217;s to understand the relationships and make the next deliberate move.”</em></p>



<p class="wp-block-paragraph">It also draws clear safety lines, advising homeowners to stop and seek appropriate help when facing fumes, spills, burns, major overdoses, uncertain chemical combinations, severe contamination, or circulation failures.</p>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="770" src="https://www.poolmagazine.com/wp-content/uploads/2026/09/avenblu-free-pool-chemistry-hub-family-1024x770.jpg" alt="Family relaxing and playing together in a clean backyard swimming pool." class="wp-image-40172" srcset="https://www.poolmagazine.com/wp-content/uploads/2026/09/avenblu-free-pool-chemistry-hub-family-1024x770.jpg 1024w, https://www.poolmagazine.com/wp-content/uploads/2026/09/avenblu-free-pool-chemistry-hub-family-300x226.jpg 300w, https://www.poolmagazine.com/wp-content/uploads/2026/09/avenblu-free-pool-chemistry-hub-family-768x577.jpg 768w, https://www.poolmagazine.com/wp-content/uploads/2026/09/avenblu-free-pool-chemistry-hub-family-600x451.jpg 600w, https://www.poolmagazine.com/wp-content/uploads/2026/09/avenblu-free-pool-chemistry-hub-family.jpg 1200w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">The outcome is simple: when water care is easier to understand, pool ownership feels less stressful and the pool becomes more enjoyable for the people actually using it.</figcaption></figure>



<p class="wp-block-paragraph"></p>



<h2 class="wp-block-heading">A Growing Pool-Care Knowledge Library</h2>



<p class="wp-block-paragraph">The Pool Chemistry Guide is part of a broader expansion of AvenBlu&#8217;s public educational resources. The goal is not to publish disconnected articles, but to create a connected user journey that mirrors the way real homeowners think about their pools.</p>



<p class="wp-block-paragraph">Someone researching a strong chlorine odor can move from an issue-specific guide into broader chemistry education, then use a calculator or retesting workflow to evaluate their own pool. A homeowner dealing with scale can move from identifying the symptom to understanding how calcium, pH, alkalinity, temperature, and overall balance may contribute.</p>



<p class="wp-block-paragraph"><strong><a href="https://avenblu.com/tools/pool-calculator" data-type="link" data-id="https://avenblu.com/tools/pool-calculator" target="_blank" rel="noreferrer noopener">Pool Calculator</a></strong><br>Helps homeowners enter pool volume and test results, understand what the numbers mean, and estimate conservative starting adjustments.</p>



<p class="wp-block-paragraph"><strong><a href="https://avenblu.com/pool-chemistry" target="_blank" rel="noreferrer noopener">Pool Chemistry Guide</a></strong><br>Explains chlorine, pH, alkalinity, stabilizer, calcium, salt, testing, water-balance interactions, and correction order in plain language.</p>



<p class="wp-block-paragraph"><strong><a href="https://avenblu.com/guides" data-type="link" data-id="https://avenblu.com/guides" target="_blank" rel="noreferrer noopener">Pool Care Guides</a></strong><br>Issue-specific resources covering cloudy and green water, saltwater care, stain and scale clues, seasonal maintenance, retesting, and safety.</p>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="770" src="https://www.poolmagazine.com/wp-content/uploads/2026/09/avenblu-free-pool-chemistry-hub-homeowner-cleaning-1024x770.jpg" alt="Homeowner using a pool skimmer to clean a backyard swimming pool." class="wp-image-40174" srcset="https://www.poolmagazine.com/wp-content/uploads/2026/09/avenblu-free-pool-chemistry-hub-homeowner-cleaning-1024x770.jpg 1024w, https://www.poolmagazine.com/wp-content/uploads/2026/09/avenblu-free-pool-chemistry-hub-homeowner-cleaning-300x226.jpg 300w, https://www.poolmagazine.com/wp-content/uploads/2026/09/avenblu-free-pool-chemistry-hub-homeowner-cleaning-768x577.jpg 768w, https://www.poolmagazine.com/wp-content/uploads/2026/09/avenblu-free-pool-chemistry-hub-homeowner-cleaning-600x451.jpg 600w, https://www.poolmagazine.com/wp-content/uploads/2026/09/avenblu-free-pool-chemistry-hub-homeowner-cleaning.jpg 1200w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<p class="wp-block-paragraph"></p>



<p class="wp-block-paragraph"><strong><em>About AvenBlu</em></strong><br><em>AvenBlu is a digital pool-care platform built to help homeowners better understand, manage, and maintain their pools while also giving pool professionals tools for business visibility, customer management, documentation, and ongoing service operations.</em></p>



<p class="wp-block-paragraph"><em>Its platform combines pool-care education, water-test interpretation, maintenance planning, troubleshooting resources, and professional-service connections in one system.</em></p>


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<p>The post <a href="https://www.poolmagazine.com/pool-news/avenblu-launches-free-pool-chemistry-hub-and-calculator/">AvenBlu Launches Free Pool Chemistry Hub and Calculator</a> appeared first on <a href="https://www.poolmagazine.com">PoolMagazine.com - Get The Latest Pool News</a>.</p>
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		<title>Aquatics Veteran Natalie Hood Launches Natalie Hood &#038; Associates, LLC</title>
		<link>https://www.poolmagazine.com/news/press-releases/aquatics-veteran-natalie-hood-launches-natalie-hood-associates-llc/</link>
					<comments>https://www.poolmagazine.com/news/press-releases/aquatics-veteran-natalie-hood-launches-natalie-hood-associates-llc/#respond</comments>
		
		<dc:creator><![CDATA[Alise Everton]]></dc:creator>
		<pubDate>Fri, 18 Sep 2026 22:02:12</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[aquatics veteran]]></category>
		<category><![CDATA[consulting company]]></category>
		<category><![CDATA[education program]]></category>
		<category><![CDATA[pool and spa industry]]></category>
		<category><![CDATA[press release]]></category>
		<guid isPermaLink="false">https://www.poolmagazine.com/?p=40134</guid>

					<description><![CDATA[<img width="886" height="464" src="https://www.poolmagazine.com/wp-content/uploads/2026/09/Untitled-design-5.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="" decoding="async" loading="lazy" srcset="https://www.poolmagazine.com/wp-content/uploads/2026/09/Untitled-design-5.jpg 886w, https://www.poolmagazine.com/wp-content/uploads/2026/09/Untitled-design-5-300x157.jpg 300w, https://www.poolmagazine.com/wp-content/uploads/2026/09/Untitled-design-5-768x402.jpg 768w, https://www.poolmagazine.com/wp-content/uploads/2026/09/Untitled-design-5-150x79.jpg 150w, https://www.poolmagazine.com/wp-content/uploads/2026/09/Untitled-design-5-512x268.jpg 512w, https://www.poolmagazine.com/wp-content/uploads/2026/09/Untitled-design-5-600x314.jpg 600w" sizes="auto, (max-width: 886px) 100vw, 886px" /><p>Aquatics industry veteran Natalie Hood has launched Natalie Hood &#38; Associates, LLC, bringing more than 25 years of hands-on, operational and leadership experience together in a new consulting company designed [&#8230;]</p>
<p>The post <a href="https://www.poolmagazine.com/news/press-releases/aquatics-veteran-natalie-hood-launches-natalie-hood-associates-llc/">Aquatics Veteran Natalie Hood Launches Natalie Hood &amp; Associates, LLC</a> appeared first on <a href="https://www.poolmagazine.com">PoolMagazine.com - Get The Latest Pool News</a>.</p>
]]></description>
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<p class="wp-block-paragraph">Aquatics industry veteran Natalie Hood has launched Natalie Hood &amp; Associates, LLC, bringing more than 25 years of hands-on, operational and leadership experience together in a new consulting company designed to help organizations turn industry ideas into programs, education, events and initiatives that move from concept to implementation.</p>



<p class="wp-block-paragraph">Hood launched Natalie Hood &amp; Associates after seeing the same challenge throughout her career: organizations often have a strong idea or an industry need but bringing it to life can require expertise across several areas. A new education program, certification, event or industry initiative can involve everything from curriculum and instructor development to regulatory approvals, communications and implementation. Natalie Hood &amp; Associates was created to help organizations connect those pieces and move projects from ideas to execution.</p>



<p class="wp-block-paragraph">“Over the years, I’ve had the opportunity to work on so many different sides of this industry, and I’ve seen how connected all of these pieces really are,” Hood said. “I wanted to create something that allows me to bring that experience together and help organizations take an idea, figure out what it needs to become and actually get it across the finish line.”</p>



<p class="wp-block-paragraph">Hood’s career in aquatics began long before her corporate leadership roles, working hands-on as a lifeguard, Water Safety Instructor and swim coach. She later spent eight years with the National Swimming Pool Foundation (NSPF), advancing through management and leadership roles across operations, education, instructor development, events and industry programs. In 2019, NSPF and the Association of Pool &amp; Spa Professionals (APSP) merged to form the Pool &amp; Hot Tub Alliance (PHTA). Hood continued with the newly formed organization, ultimately serving as Director of Certification and Instructor Relations. At PHTA, Hood managed certification programs and relationships with more than 700 instructors across 127 countries, expanded service program approvals into more than 30 jurisdictions, developed educational and instructor programs, and led government affairs efforts involving pool and spa safety legislation and regulatory issues.</p>



<p class="wp-block-paragraph">Most recently, Hood served as Director of Education and Events for The Grit Game, where she built the organization’s education department from the ground up and led instructional design for 12 new courses, including storyboards, examinations, training videos and LMS implementation. </p>



<p class="wp-block-paragraph">Organizations can work with Hood to build or strengthen certification programs, develop curriculum and assessments, pursue state and regulatory approvals, create instructor and train- the-trainer programs, plan educational events and professional development, and support government affairs and industry initiatives. Her work also includes instructional design, industry communications, podcasting and media.</p>



<p class="wp-block-paragraph">Podcasting and media also remain an active part of Hood’s work through Natalie Hood &amp; Associates. Hood continues to own and host Myth Busting Wednesdays on the Talking PoolsPodcast, where her weekly episodes focus on education, current industry issues and challenging common misconceptions within the pool and spa profession.</p>



<p class="wp-block-paragraph">The launch also includes nataliehoodassociates.com, where organizations can learn more about Hood’s experience, services and current work.</p>



<p class="wp-block-paragraph"><strong>About Natalie Hood &amp; Associates, LLC</strong></p>



<p class="wp-block-paragraph">Natalie Hood &amp; Associates, LLC provides consulting and professional services across the aquatics and pool and spa industry, specializing in education and certification, curriculum and instructional development, government and regulatory affairs, events and professional development, industry engagement, podcasting and media.</p>



<p class="wp-block-paragraph"><strong>Media Contact</strong></p>



<p class="wp-block-paragraph">Natalie Hood</p>



<p class="wp-block-paragraph">Founder &amp; Principal Consultant</p>



<p class="wp-block-paragraph">Natalie Hood &amp; Associates, LLC</p>



<p class="wp-block-paragraph">natalie@nataliehoodassociates.com</p>



<p class="wp-block-paragraph">nataliehoodassociates.com</p>


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<p>The post <a href="https://www.poolmagazine.com/news/press-releases/aquatics-veteran-natalie-hood-launches-natalie-hood-associates-llc/">Aquatics Veteran Natalie Hood Launches Natalie Hood &amp; Associates, LLC</a> appeared first on <a href="https://www.poolmagazine.com">PoolMagazine.com - Get The Latest Pool News</a>.</p>
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		<title>Hayward Issues Recall for Universal Pool Heaters Over Carbon Monoxide Risk</title>
		<link>https://www.poolmagazine.com/pool-equipment/hayward-issues-recall-for-universal-pool-heaters-over-carbon-monoxide-risk/</link>
					<comments>https://www.poolmagazine.com/pool-equipment/hayward-issues-recall-for-universal-pool-heaters-over-carbon-monoxide-risk/#respond</comments>
		
		<dc:creator><![CDATA[Pool News]]></dc:creator>
		<pubDate>Thu, 17 Sep 2026 21:53:06</pubDate>
				<category><![CDATA[Pool Equipment]]></category>
		<category><![CDATA[hayward]]></category>
		<category><![CDATA[pool heaters]]></category>
		<category><![CDATA[product recall]]></category>
		<category><![CDATA[recall]]></category>
		<guid isPermaLink="false">https://www.poolmagazine.com/?p=40112</guid>

					<description><![CDATA[<img width="1000" height="600" src="https://www.poolmagazine.com/wp-content/uploads/2026/09/hayward-universal-series-pool-heater-recall-hdfs400-1000x600.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Hayward Issues Recall for Universal Pool Heaters Over Carbon Monoxide Risk" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="" decoding="async" loading="lazy" srcset="https://www.poolmagazine.com/wp-content/uploads/2026/09/hayward-universal-series-pool-heater-recall-hdfs400-1000x600.jpg 1000w, https://www.poolmagazine.com/wp-content/uploads/2026/09/hayward-universal-series-pool-heater-recall-hdfs400-590x354.jpg 590w, https://www.poolmagazine.com/wp-content/uploads/2026/09/hayward-universal-series-pool-heater-recall-hdfs400-400x240.jpg 400w" sizes="auto, (max-width: 1000px) 100vw, 1000px" /><p>Hayward Industries has recalled approximately 4,600 Universal-HC Series pool heaters following a potential carbon monoxide hazard, according to a recall notice issued September 17th by the U.S. Consumer Product Safety [&#8230;]</p>
<p>The post <a href="https://www.poolmagazine.com/pool-equipment/hayward-issues-recall-for-universal-pool-heaters-over-carbon-monoxide-risk/">Hayward Issues Recall for Universal Pool Heaters Over Carbon Monoxide Risk</a> appeared first on <a href="https://www.poolmagazine.com">PoolMagazine.com - Get The Latest Pool News</a>.</p>
]]></description>
										<content:encoded><![CDATA[<img width="1000" height="600" src="https://www.poolmagazine.com/wp-content/uploads/2026/09/hayward-universal-series-pool-heater-recall-hdfs400-1000x600.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Hayward Issues Recall for Universal Pool Heaters Over Carbon Monoxide Risk" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="" decoding="async" loading="lazy" srcset="https://www.poolmagazine.com/wp-content/uploads/2026/09/hayward-universal-series-pool-heater-recall-hdfs400-1000x600.jpg 1000w, https://www.poolmagazine.com/wp-content/uploads/2026/09/hayward-universal-series-pool-heater-recall-hdfs400-590x354.jpg 590w, https://www.poolmagazine.com/wp-content/uploads/2026/09/hayward-universal-series-pool-heater-recall-hdfs400-400x240.jpg 400w" sizes="auto, (max-width: 1000px) 100vw, 1000px" />
<p class="wp-block-paragraph">Hayward Industries has recalled approximately <strong>4,600 Universal-HC Series pool heaters</strong> following a potential carbon monoxide hazard, according to a recall notice issued September 17th by the <a href="https://www.cpsc.gov/Recalls/2026/Hayward-Industries-Recalls-Universal-Pool-Heaters-Due-to-Risk-of-Serious-Injury-or-Death-from-Carbon-Monoxide-Poisoning-Hazard-0" target="_blank" rel="noreferrer noopener">U.S. Consumer Product Safety Commission</a>.</p>



<p class="wp-block-paragraph">The recall applies to <strong>Hayward HDFS400 Universal-HC Series pool heaters</strong>. The affected units are 400,000 BTU dual-fuel gas heaters sold nationwide through pool equipment distributors, builders and service professionals between March and July 2026. The heaters sold for approximately $5,600.</p>



<p class="wp-block-paragraph">According to the CPSC, the affected heaters can produce elevated levels of carbon monoxide while operating, creating a risk of carbon monoxide poisoning that could result in serious injury or death. No incidents or injuries have been reported in connection with the recall.</p>



<p class="wp-block-paragraph">Consumers with an affected heater are being advised to stop using it immediately. Hayward is offering a free in-home inspection and repair performed by a qualified technician.</p>



<p class="wp-block-paragraph">The <strong>recalled HDFS400 heaters</strong> are brown with a black top and feature a digital control panel. The model number can be found on the heater’s name plate located below the vent.</p>



<p class="wp-block-paragraph">Owners can contact Hayward Industries at 855-500-5288 between 8 a.m. and 5 p.m. ET, Monday through Friday, or email <a href="mailto:HeaterInquiry@Hayward.com">HeaterInquiry@Hayward.com</a>. Additional recall information is available through Hayward’s product recall page.</p>



<p class="wp-block-paragraph">The CPSC has designated the action as <strong>Recall No. 26-777</strong>.</p>


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<p>The post <a href="https://www.poolmagazine.com/pool-equipment/hayward-issues-recall-for-universal-pool-heaters-over-carbon-monoxide-risk/">Hayward Issues Recall for Universal Pool Heaters Over Carbon Monoxide Risk</a> appeared first on <a href="https://www.poolmagazine.com">PoolMagazine.com - Get The Latest Pool News</a>.</p>
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		<title>Automatic Pool Covers Expands National Sales Team</title>
		<link>https://www.poolmagazine.com/news/press-releases/automatic-pool-covers-expands-national-sales-team/</link>
					<comments>https://www.poolmagazine.com/news/press-releases/automatic-pool-covers-expands-national-sales-team/#respond</comments>
		
		<dc:creator><![CDATA[Susie Cuebas]]></dc:creator>
		<pubDate>Thu, 17 Sep 2026 21:43:45</pubDate>
				<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[APC]]></category>
		<category><![CDATA[aquatics industry]]></category>
		<category><![CDATA[automatic pool covers]]></category>
		<category><![CDATA[automatic pool covers inc]]></category>
		<category><![CDATA[pool cover sales]]></category>
		<category><![CDATA[pool covers]]></category>
		<category><![CDATA[pool safety]]></category>
		<guid isPermaLink="false">https://www.poolmagazine.com/?p=40110</guid>

					<description><![CDATA[<img width="1000" height="600" src="https://www.poolmagazine.com/wp-content/uploads/2026/09/automatic-pool-covers-new-sales-team-2026-1000x600.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Automatic Pool Covers national sales team following the company’s 2026 sales team expansion." style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="" decoding="async" loading="lazy" srcset="https://www.poolmagazine.com/wp-content/uploads/2026/09/automatic-pool-covers-new-sales-team-2026-1000x600.jpg 1000w, https://www.poolmagazine.com/wp-content/uploads/2026/09/automatic-pool-covers-new-sales-team-2026-590x354.jpg 590w, https://www.poolmagazine.com/wp-content/uploads/2026/09/automatic-pool-covers-new-sales-team-2026-400x240.jpg 400w" sizes="auto, (max-width: 1000px) 100vw, 1000px" /><p>Industry-Leading Company Adds Over 150 Years of Combined Aquatics Experience to Its Growing Roster Automatic Pool Covers, Inc., a trusted leader in pool safety and innovation, is pleased to announce [&#8230;]</p>
<p>The post <a href="https://www.poolmagazine.com/news/press-releases/automatic-pool-covers-expands-national-sales-team/">Automatic Pool Covers Expands National Sales Team</a> appeared first on <a href="https://www.poolmagazine.com">PoolMagazine.com - Get The Latest Pool News</a>.</p>
]]></description>
										<content:encoded><![CDATA[<img width="1000" height="600" src="https://www.poolmagazine.com/wp-content/uploads/2026/09/automatic-pool-covers-new-sales-team-2026-1000x600.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Automatic Pool Covers national sales team following the company’s 2026 sales team expansion." style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="" decoding="async" loading="lazy" srcset="https://www.poolmagazine.com/wp-content/uploads/2026/09/automatic-pool-covers-new-sales-team-2026-1000x600.jpg 1000w, https://www.poolmagazine.com/wp-content/uploads/2026/09/automatic-pool-covers-new-sales-team-2026-590x354.jpg 590w, https://www.poolmagazine.com/wp-content/uploads/2026/09/automatic-pool-covers-new-sales-team-2026-400x240.jpg 400w" sizes="auto, (max-width: 1000px) 100vw, 1000px" />
<p class="wp-block-paragraph"><em>Industry-Leading Company Adds Over 150 Years of Combined Aquatics Experience to Its Growing Roster</em></p>



<p class="wp-block-paragraph">Automatic Pool Covers, Inc., a trusted leader in pool safety and innovation, is pleased to announce the expansion of its national sales team — a strategic move designed to deliver deeper support and expertise to pool professionals and customers across the country.</p>



<p class="wp-block-paragraph">The newly assembled team is led by Scott Cummings, the company’s Director of National Sales, and brings together some of the most respected names in the aquatics industry, with a combined 150+ years of hands-on experience. The group joins Mike Shadoan, Vice President of Business Development, who has been a cornerstone of the company for over 30 years.</p>



<p class="wp-block-paragraph">“Leading this sales team at such a well-respected company is an honor,” said Cummings. “We have a tremendous opportunity to bring the highest quality automatic pool covers and service to pool professionals in this&nbsp;rapidly-growing&nbsp;sector of the industry.”</p>



<p class="wp-block-paragraph"><strong>The expanded team includes:</strong></p>



<p class="wp-block-paragraph">•&nbsp;<strong>Scott Cummings</strong>, Director of National Sales — bringing 39+ years of industry expertise to lead the team&#8217;s national strategy</p>



<p class="wp-block-paragraph">•&nbsp;<strong>David Williams</strong>, Southeast Regional Sales Manager — contributing 39+ years of knowledge to one of the country&#8217;s fastest-growing pool markets</p>



<p class="wp-block-paragraph">•&nbsp;<strong>Mark&nbsp;Gramza</strong>,&nbsp;Sales Manager, Upper Midwest — with over 37 years of experience serving the Midwest region</p>



<p class="wp-block-paragraph">•&nbsp;<strong>Matt Huntley</strong>, East Coast Sales Manager (including Florida) — with over 28 years of industry experience covering the critical Eastern seaboard</p>



<p class="wp-block-paragraph">•&nbsp;<strong>Rick Larson</strong>, Regional Sales Manager, Western Region — a seasoned professional with deep roots in the western aquatics market</p>



<p class="wp-block-paragraph">Every member of the new team brings a minimum of 25 years of aquatics industry experience, ensuring that Automatic Pool Covers, Inc. customers receive guidance from true professionals who understand the complexities of modern pool projects.</p>



<p class="wp-block-paragraph">&#8220;We are thrilled to welcome this powerhouse group to our team,&#8221; said Shadoan. &#8220;Each member brings decades of real-world knowledge that allows us to support pool professionals at every stage of a project — from initial design through final installation.&#8221;</p>



<p class="wp-block-paragraph">This expansion reflects the company&#8217;s ongoing commitment to best-in-class service and lasting partnerships with pool professionals nationwide. To contact a sales team member, visit <a href="https://automaticpoolcovers.com/sales-team/" target="_blank" rel="noopener">https://automaticpoolcovers.com/sales-team/</a>.</p>



<p class="wp-block-paragraph"><em><strong>Automatic Pool Covers, Inc. (APC)</strong></em><br><em>Automatic Pool Covers, Inc. (APC) is a leading U.S. manufacturer of automatic pool cover systems for gunite, vinyl, fiberglass, existing pools, and spas. Headquartered in Westfield, Indiana, APC partners with pool&nbsp;professionals&nbsp;nationwide to deliver high-quality auto-covers designed for safety,&nbsp;durability, and ease of use.</em></p>



<p class="wp-block-paragraph"><em><a href="http://www.automaticpoolcovers.com/" target="_blank" rel="noopener">www.automaticpoolcovers.com</a></em></p>


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<p>The post <a href="https://www.poolmagazine.com/news/press-releases/automatic-pool-covers-expands-national-sales-team/">Automatic Pool Covers Expands National Sales Team</a> appeared first on <a href="https://www.poolmagazine.com">PoolMagazine.com - Get The Latest Pool News</a>.</p>
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