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	<title>PoolMagazine.com &#8211; Get The Latest Pool News</title>
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		<title>Soake Pools Partners with Slipstream to Elevate At-Home Wellness</title>
		<link>https://www.poolmagazine.com/news/manufacturer/soake-pools-partners-with-slipstream-to-elevate-at-home-wellness/</link>
					<comments>https://www.poolmagazine.com/news/manufacturer/soake-pools-partners-with-slipstream-to-elevate-at-home-wellness/#respond</comments>
		
		<dc:creator><![CDATA[Susie Cuebas]]></dc:creator>
		<pubDate>Thu, 23 Apr 2026 00:01:56</pubDate>
				<category><![CDATA[Manufacturer]]></category>
		<category><![CDATA[aquatic fitness]]></category>
		<category><![CDATA[at-home fitness]]></category>
		<category><![CDATA[at-home wellness]]></category>
		<category><![CDATA[luxury plunge pool]]></category>
		<category><![CDATA[performance swimming]]></category>
		<category><![CDATA[plunge pools]]></category>
		<category><![CDATA[Slipstream]]></category>
		<category><![CDATA[Soake Pools]]></category>
		<category><![CDATA[swim current system]]></category>
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					<description><![CDATA[<img width="1000" height="600" src="https://www.poolmagazine.com/wp-content/uploads/2026/04/soake-pools-slipstream-partner-swim-current-technology-1000x600.jpeg" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="" decoding="async" fetchpriority="high" srcset="https://www.poolmagazine.com/wp-content/uploads/2026/04/soake-pools-slipstream-partner-swim-current-technology-1000x600.jpeg 1000w, https://www.poolmagazine.com/wp-content/uploads/2026/04/soake-pools-slipstream-partner-swim-current-technology-590x354.jpeg 590w, https://www.poolmagazine.com/wp-content/uploads/2026/04/soake-pools-slipstream-partner-swim-current-technology-400x240.jpeg 400w" sizes="(max-width: 1000px) 100vw, 1000px" /><p>The Leading Precast Plunge Pool Manufacturer Partners with Slipstream to Bring Swim Technology to Its Premium Plunge Pools Pembroke, N.H. — April 22, 2026 — Soake Pools, the leader in [&#8230;]</p>
<p>The post <a href="https://www.poolmagazine.com/news/manufacturer/soake-pools-partners-with-slipstream-to-elevate-at-home-wellness/">Soake Pools Partners with Slipstream to Elevate At-Home Wellness</a> appeared first on <a href="https://www.poolmagazine.com">PoolMagazine.com - Get The Latest Pool News</a>.</p>
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										<content:encoded><![CDATA[<img width="1000" height="600" src="https://www.poolmagazine.com/wp-content/uploads/2026/04/soake-pools-slipstream-partner-swim-current-technology-1000x600.jpeg" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="" decoding="async" srcset="https://www.poolmagazine.com/wp-content/uploads/2026/04/soake-pools-slipstream-partner-swim-current-technology-1000x600.jpeg 1000w, https://www.poolmagazine.com/wp-content/uploads/2026/04/soake-pools-slipstream-partner-swim-current-technology-590x354.jpeg 590w, https://www.poolmagazine.com/wp-content/uploads/2026/04/soake-pools-slipstream-partner-swim-current-technology-400x240.jpeg 400w" sizes="(max-width: 1000px) 100vw, 1000px" />
<p><span style=", sans-serif;font-size: 13.333333px;font-style: italic;text-align: center">The Leading Precast Plunge Pool Manufacturer Partners with Slipstream to Bring Swim Technology to Its Premium Plunge Pools</span></p>



<p><strong>Pembroke, N.H. — April 22, 2026 — </strong>Soake Pools, the leader in luxury precast plunge pools, announces a new partnership with Slipstream, the first portable swimming machine that transforms any pool into an endless swim lane. This collaboration introduces Slipstream&#8217;s advanced drop-in swim current system as a seamless enhancement to Soake Pools&#8217; premium concrete plunge pool offerings, creating a powerful, new option for water fitness at home with space-saving convenience. </p>



<p>Slipstream&#8217;s battery-powered, portable system transforms virtually any compatible pool into an active swimming environment with a fully adjustable speed current that is both wide and smooth. The easy, tool-free setup allows users to install or remove the device in seconds, making it a flexible and accessible upgrade for both new and existing pool owners.&nbsp;</p>



<p>The partnership further diversifies Soake Pools&#8217; Fitness &amp; Wellness program by expanding the range of options available to customers beyond the existing Complete Static Swim System. The distinct experiences offered by the Static Swim and Slipstream enhance the versatility of exercise in Soake Pools.&nbsp;&nbsp;</p>



<p>&#8220;This partnership allows us to offer our customers an entirely new way to enjoy their Soake Pool,&#8221; said Karen Larson, co-founder of Soake Pools. &#8220;By integrating Slipstream, we&#8217;re expanding the possibilities for water exercise while collaborating with a like-minded company that shares our commitment to helping homeowners create a truly personalized wellness experience at home. After hosting a unit in our Experience Center, it quickly became one of the most popular features for guests to try, reinforcing the strong demand for this type of offering.&#8221;</p>



<p>As part of the partnership, Soake customers will receive an exclusive $250 discount on Slipstream systems. Owners and prospective Soake Pools customers can fill out an <a href="https://upspringpr-dot-yamm-track.appspot.com/2A9pgzxlYhLW_O--sa4jgL2hZf1kttoI64mi5YLF1l7Ysz362nQFbbOyrR_LWOrRzm4hdtC_fP0SH4UZ7pENP0vcMJKMxLPw4XTYLPNJuQ5qhGXNMxeCxi6sLnRfy4bI0ejE1TItP3TIR0yOxevZBYGhU2WK9eMnFohx7648DkL2vZdCpfSWhZkZ_43WuxdPYdk4HXsfFUk23NMwnTANgDyXzGadl5JCBoNaOFZGcB5xtgFYLqE_Imoi6yKNtrNOnK6I2TWqSetFMqj8KPND3ARlX3stqmN_gzwKJqpvm7lue" target="_blank" rel="noreferrer noopener">online form</a> to receive their offer, which can be stacked onto any active sales.&nbsp;</p>



<p>&#8220;Recognizing the strong alignment between both brands, we saw an opportunity to bring our fitness capabilities and deliver a differentiated solution to Soake Pools customers,&#8221; said James Murdock, Founder of Slipstream. &#8220;We&#8217;re promoting performance and overall wellness while redefining what&#8217;s possible in the at-home pool industry.&#8221;</p>



<p>With a shared focus on health and personalized fitness, Soake Pools and Slipstream are bringing the benefits of low-impact exercise and performance swimming to more homeowners than ever before.</p>



<p>To learn more about Soake Pools and Slipstream, please visit <a href="https://upspringpr-dot-yamm-track.appspot.com/2720ScYuezANGsP86o_Mqz--S0nbNgRUtPThdawCjQCouz362nQGRwVVeyikBShBL_OuZ1XRd9CtMGBHcnbv2GwW4tZ2i11GftazVkA1XFy1Z8AwBdnSdLI9ykktBhZODvyUvekv7ybhTJMsNl3lPz-OLDVfc5meMrcvBkh3OP0rE7MU" target="_blank" rel="noreferrer noopener">soakepools.com</a> and <a href="https://upspringpr-dot-yamm-track.appspot.com/2vGWseerV_LF30_0e8cXPYg-CQhDlqQydLRexudhrIp8yz362nQHgWN6iMr71lSaoYVgJxz75wJ0iw3uxTciYj9kFZx6xrj5ndYm8OuXkNpiDT7tYbY1o33PwEsExEGpvQ63HvKkX5yiHa8F8arSDxQYo9GBeBHdAu7hvpTypu9sCM-h93I0" target="_blank" rel="noreferrer noopener">swimslipstream.com</a>.</p>



<p><strong>About Soake Pools</strong><strong>: </strong>Karen and Brian Larson, Co-Founders of Soake® Pools, created the company from the ground up in 2014, deeming them the first company to offer hand-tiled precast concrete plunge pools for the home. Today, Soake Pools is the leading prefabricated plunge pool manufacturer in North America, designing luxury, space-saving pools for year-round use and enjoyment. The team proudly continues its legacy, revolutionizing the industry, offering a steady stream of new dimensions, unparalleled luxury finishes, and a litany of safety, aesthetic, and user-friendly functionalities. Each Soake Pools plunge pool is made to order in New England using state-of-the-art tiles and proprietary concrete, entirely customizable, delivered pre-built and ready to install. Designed to be enjoyed year-round, Soake Pools are equipped with the adjustability for a hot dip in the winter and a cold, refreshing plunge in the summer, and can even provide athletic training with resistance system offerings. Soake Pool&#8217;s bespoke, monolithic concrete design offers accessibility in both size and pricing, sustainability in terms of the saltwater contents, lower water usage, and variable speed pumps, offering flexibility with countless physical and mental wellness benefits and, undoubtedly, increased home value.</p>



<p><strong>About Slipstream: </strong>Slipstream Swim Machines is redefining the at-home swimming experience with a new generation of portable, high-performance swim technology. Created by James Murdock—the innovator behind Endless Pools—Slipstream represents over 30 years of advancement in swim-in-place systems, delivering a smoother, more natural current in a powerful, easy-to-use design. Engineered for simplicity and versatility, Slipstream&#8217;s battery-powered swim machines can be placed in virtually any pool—inground or above-ground—without the need for construction, wiring, or permanent installation. The system creates a consistent, adjustable current suitable for all levels, from beginners and families to competitive swimmers, triathletes, and rehabilitation users. Designed to remove the barriers of traditional swim systems, Slipstream combines portability, quiet operation, and performance in a lightweight format that brings year-round swim training and low-impact aquatic fitness into the home. By eliminating the need for shared lanes, travel to pools, and flip turns, Slipstream enables a continuous swim experience that is both convenient and highly effective. With a commitment to innovation, accessibility, and user-focused design, Slipstream Swim Machines is leading the next evolution of swimming—empowering individuals to train, recover, and enjoy the water on their own terms.</p>


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<p>The post <a href="https://www.poolmagazine.com/news/manufacturer/soake-pools-partners-with-slipstream-to-elevate-at-home-wellness/">Soake Pools Partners with Slipstream to Elevate At-Home Wellness</a> appeared first on <a href="https://www.poolmagazine.com">PoolMagazine.com - Get The Latest Pool News</a>.</p>
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		<title>Landmark Aquatic Taps Waterpark Industry Veteran Craig Nielsen</title>
		<link>https://www.poolmagazine.com/news/press-releases/landmark-aquatic-taps-waterpark-industry-veteran-craig-nielsen/</link>
					<comments>https://www.poolmagazine.com/news/press-releases/landmark-aquatic-taps-waterpark-industry-veteran-craig-nielsen/#respond</comments>
		
		<dc:creator><![CDATA[Alise Everton]]></dc:creator>
		<pubDate>Tue, 14 Apr 2026 17:29:22</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[landmark aquatic]]></category>
		<category><![CDATA[pool industry]]></category>
		<category><![CDATA[pool professionals]]></category>
		<category><![CDATA[waterpark industry]]></category>
		<guid isPermaLink="false">https://www.poolmagazine.com/?p=38280</guid>

					<description><![CDATA[<img width="1000" height="600" src="https://www.poolmagazine.com/wp-content/uploads/2026/04/Craig-Nielsen-copy-1000x600.jpeg" class="webfeedsFeaturedVisual wp-post-image" alt="Craig-Nielsen - Landmark Aquatic" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="" decoding="async" srcset="https://www.poolmagazine.com/wp-content/uploads/2026/04/Craig-Nielsen-copy-1000x600.jpeg 1000w, https://www.poolmagazine.com/wp-content/uploads/2026/04/Craig-Nielsen-copy-590x354.jpeg 590w, https://www.poolmagazine.com/wp-content/uploads/2026/04/Craig-Nielsen-copy-400x240.jpeg 400w" sizes="(max-width: 1000px) 100vw, 1000px" /><p>With 25 Years of Hands-On Experience and an Owner-Operator Perspective, Nielsen Brings Unmatched Expertise as Landmark Enters the Next Era of Waterpark Innovation Landmark Aquatic is pleased to now have [&#8230;]</p>
<p>The post <a href="https://www.poolmagazine.com/news/press-releases/landmark-aquatic-taps-waterpark-industry-veteran-craig-nielsen/">Landmark Aquatic Taps Waterpark Industry Veteran Craig Nielsen</a> appeared first on <a href="https://www.poolmagazine.com">PoolMagazine.com - Get The Latest Pool News</a>.</p>
]]></description>
										<content:encoded><![CDATA[<img width="1000" height="600" src="https://www.poolmagazine.com/wp-content/uploads/2026/04/Craig-Nielsen-copy-1000x600.jpeg" class="webfeedsFeaturedVisual wp-post-image" alt="Craig-Nielsen - Landmark Aquatic" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="" decoding="async" loading="lazy" srcset="https://www.poolmagazine.com/wp-content/uploads/2026/04/Craig-Nielsen-copy-1000x600.jpeg 1000w, https://www.poolmagazine.com/wp-content/uploads/2026/04/Craig-Nielsen-copy-590x354.jpeg 590w, https://www.poolmagazine.com/wp-content/uploads/2026/04/Craig-Nielsen-copy-400x240.jpeg 400w" sizes="auto, (max-width: 1000px) 100vw, 1000px" />
<p id="E232"><em>With 25 Years of Hands-On Experience and an Owner-Operator Perspective, Nielsen Brings Unmatched Expertise as Landmark Enters the Next Era of Waterpark Innovation</em></p>



<p id="E259">Landmark Aquatic is pleased to now have Craig Nielsen as Vice President of Strategic Partnerships. Nielsen founded and led CEM Aquatics for over 25 years before CEM&#8217;s acquisition by Landmark in early 2026. Bringing a rare blend of design, construction, and owner-operator experience to Landmark&#8217;s leadership team, Nielsen’s elevation to this role signals Landmark&#8217;s commitment to leading the waterpark industry through what Nielsen calls its most exciting period of transformation yet.</p>



<p id="E261">Nielsen has watched the waterpark industry evolve from the ground up. “In the early 2000s, the model was remarkably consistent — flume slides, tube rides, lazy rivers, and a snack bar,” he recalls. “The most sophisticated technology on the property was probably the water chemistry controller.” The first seismic shift came when brands like Great Wolf Lodge inverted the traditional waterpark model, making the indoor waterpark the hotel’s core amenity rather than a side attraction. “Suddenly, a family destination that once operated 90 days a year was generating revenue 365 days a year — making it a fundamentally different business.”</p>



<p id="E263">Today, the competitive field has widened dramatically. Hotel chains, casino operators, cruise lines, and mixed-use real estate developers are all investing in waterparks as proven drivers of occupancy and revenue. Nielsen speaks from firsthand experience as co-owner of Cowabunga Canyon in Summerlin and Cowabunga Park in Henderson, Nevada. “Consumers today are often selecting their vacation resorts based on the waterpark offerings,” he says. “The secret is out — waterparks attract people, and everyone is building them.”</p>



<p id="E265">Looking ahead, Nielsen points to surf parks, next-generation adventure rivers, and AI-powered guest experiences as the defining frontiers of waterpark development. “Surf parks today are where indoor waterpark resorts were in the early 2000s — those who embrace them in the next three to five years will have a significant first-mover advantage,” he says. On technology, Nielsen is equally bullish: “AI is already improving everything from water chemistry to pump operations.</p>



<p>Soon, interactive AI experiences that track guests, create competitions, and reward participation will become the norm — it’s genuinely exciting.”</p>



<p id="E269">It is precisely this convergence of technology, capital, and consumer appetite that Nielsen intends to help Landmark Aquatic navigate. “Technology, capital, and a genuinely evolved consumer appetite for water-based experiences are converging in a way I haven’t seen in 25 years,” he says. “The barriers that once limited this industry — seasonality, demographic reach, geographic constraints — are all disappearing simultaneously. The wave is building, and I’m proud to help Landmark ride it.”</p>



<p id="E272"><strong>About Landmark Aquatic</strong></p>



<p id="E274">Landmark Aquatic is a premier provider of commercial aquatic facility design, construction, and maintenance, with more than six decades of industry leadership. Serving clients nationwide, Landmark delivers construction-led solutions supported by its CPO-certified <a is="qowt-hyperlink" href="https://linkprotect.cudasvc.com/url?a=https%3a%2f%2flandmarkaquatic.com%2fservices%2faquaticare%2f&amp;c=E,1,BOiKFx5bZnPqcZf5X7WExUflVIpdPhJiV6zuJ4F0i6_K8M72v1vU07LcL93jsOWb6ZxkVTHRS2_Ess4VUSSSQ9-Q-54wGeUia-yovHWpQOvx6JU,&amp;typo=1" target="_blank" rel="noreferrer noopener">AquatiCare</a> maintenance team, ensuring excellence “for the life of your pool.” Committed to the full lifecycle of every facility, Landmark prioritizes long-term partnerships while adapting to client needs through exceptional service, operational excellence, and forward-thinking solutions.</p>



<p id="E282">Contact info:</p>



<p id="E284">Website: www.landmarkaquatic.com</p>



<p id="E286">Email: <a is="qowt-hyperlink" href="mailto:info@landmarkaquatic.com" target="_blank" rel="noreferrer noopener">info@landmarkaquatic.com</a></p>



<p id="E290">Ph:<a is="qowt-hyperlink" href="#tel:+18888712887">1-888-871-2887</a></p>


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<p>The post <a href="https://www.poolmagazine.com/news/press-releases/landmark-aquatic-taps-waterpark-industry-veteran-craig-nielsen/">Landmark Aquatic Taps Waterpark Industry Veteran Craig Nielsen</a> appeared first on <a href="https://www.poolmagazine.com">PoolMagazine.com - Get The Latest Pool News</a>.</p>
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		<title>RENOLIT Offers Natural Pool reinforced PVC membrane</title>
		<link>https://www.poolmagazine.com/news/press-releases/renolit-offers-natural-pool-reinforced-pvc-membrane/</link>
					<comments>https://www.poolmagazine.com/news/press-releases/renolit-offers-natural-pool-reinforced-pvc-membrane/#respond</comments>
		
		<dc:creator><![CDATA[Alise Everton]]></dc:creator>
		<pubDate>Tue, 14 Apr 2026 17:25:11</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[natural pool]]></category>
		<category><![CDATA[natural pool collection]]></category>
		<category><![CDATA[pool membrane]]></category>
		<category><![CDATA[pvc membrane]]></category>
		<category><![CDATA[RENOLIT]]></category>
		<guid isPermaLink="false">https://www.poolmagazine.com/?p=38276</guid>

					<description><![CDATA[<img width="1000" height="600" src="https://www.poolmagazine.com/wp-content/uploads/2026/04/Courtesy_RENOLIT_natural_swimming_pool_with_person_floating-1000x600.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="RENOLIT Natural Swimming Pool" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="" decoding="async" loading="lazy" srcset="https://www.poolmagazine.com/wp-content/uploads/2026/04/Courtesy_RENOLIT_natural_swimming_pool_with_person_floating-1000x600.jpg 1000w, https://www.poolmagazine.com/wp-content/uploads/2026/04/Courtesy_RENOLIT_natural_swimming_pool_with_person_floating-590x354.jpg 590w, https://www.poolmagazine.com/wp-content/uploads/2026/04/Courtesy_RENOLIT_natural_swimming_pool_with_person_floating-400x240.jpg 400w" sizes="auto, (max-width: 1000px) 100vw, 1000px" /><p>RENOLIT is pleased to offer its ‘Natural Pool’ collection of reinforced membranes specifically developed to be used on ‘natural’ or ‘bio’ swimming pools and ponds. Manufactured without biocides or fungicides, [&#8230;]</p>
<p>The post <a href="https://www.poolmagazine.com/news/press-releases/renolit-offers-natural-pool-reinforced-pvc-membrane/">RENOLIT Offers Natural Pool reinforced PVC membrane</a> appeared first on <a href="https://www.poolmagazine.com">PoolMagazine.com - Get The Latest Pool News</a>.</p>
]]></description>
										<content:encoded><![CDATA[<img width="1000" height="600" src="https://www.poolmagazine.com/wp-content/uploads/2026/04/Courtesy_RENOLIT_natural_swimming_pool_with_person_floating-1000x600.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="RENOLIT Natural Swimming Pool" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="" decoding="async" loading="lazy" srcset="https://www.poolmagazine.com/wp-content/uploads/2026/04/Courtesy_RENOLIT_natural_swimming_pool_with_person_floating-1000x600.jpg 1000w, https://www.poolmagazine.com/wp-content/uploads/2026/04/Courtesy_RENOLIT_natural_swimming_pool_with_person_floating-590x354.jpg 590w, https://www.poolmagazine.com/wp-content/uploads/2026/04/Courtesy_RENOLIT_natural_swimming_pool_with_person_floating-400x240.jpg 400w" sizes="auto, (max-width: 1000px) 100vw, 1000px" />
<p id="E114">RENOLIT is pleased to offer its ‘Natural Pool’ collection of reinforced membranes specifically developed to be used on ‘natural’ or ‘bio’ swimming pools and ponds. Manufactured without biocides or fungicides, this product is completely compatible and safe to use with plants and aquatic life. The ‘Natural Pool’ product is a non-toxic polyvinyl chloride (PVC) pool membrane created to help builders and landscape designers easily offer this trending ‘natural swimming pool’ to environmentally conscious consumers.</p>



<p id="E123">A natural swimming pool is a constructed body of water that replicates the conditions found in naturally occurring ponds or lakes and optimizes these conditions to provide high water quality for bathers. The system is often completely chemical-free, with no devices that disinfect or sterilize the water (<em>e.g.</em> UV, ozone, ionizers, etc.).</p>



<p id="E134">For the most successful ‘natural swimming pool’ applications, the pool interior needs to be non-porous. As a result, a PVC membrane is ideal rather than plaster or gunite which are both porous and allow excessive biofilm growth, making it difficult to keep the pool clean.</p>



<p id="E143">Natural swimming pools are becoming more popular as consumers demand more sustainable and eco-friendly alternatives. Advancements in biofiltration and PVC membranes are making these pools more accessible and efficient. Learn more at <a is="qowt-hyperlink" href="https://renolit-alkorplan.com/collections/natural-pool" target="_blank" rel="noreferrer noopener">https://renolit-alkorplan.com/collections/natural-pool</a></p>



<p id="E148"><strong>Phone number</strong>: (219) 324-6886 I <strong>Website: </strong><a is="qowt-hyperlink" href="https://renolit-alkorplan.com/" target="_blank" rel="noreferrer noopener">https://renolit-alkorplan.com/</a></p>



<p id="E161"><strong>Location:</strong> LaPorte, Indiana</p>


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<p>The post <a href="https://www.poolmagazine.com/news/press-releases/renolit-offers-natural-pool-reinforced-pvc-membrane/">RENOLIT Offers Natural Pool reinforced PVC membrane</a> appeared first on <a href="https://www.poolmagazine.com">PoolMagazine.com - Get The Latest Pool News</a>.</p>
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		<title>Taking On the Hard Jobs Others Won’t Touch &#8211; Melo&#8217;s Pools &#038; Outdoors</title>
		<link>https://www.poolmagazine.com/pool-builder/taking-on-the-hard-jobs-others-wont-touch-melos-pools-outdoors/</link>
					<comments>https://www.poolmagazine.com/pool-builder/taking-on-the-hard-jobs-others-wont-touch-melos-pools-outdoors/#respond</comments>
		
		<dc:creator><![CDATA[Joe Trusty]]></dc:creator>
		<pubDate>Thu, 09 Apr 2026 20:15:46</pubDate>
				<category><![CDATA[Pool Builder]]></category>
		<category><![CDATA[custom pools]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[luxury pools]]></category>
		<category><![CDATA[melo's pools]]></category>
		<category><![CDATA[pool acrylic]]></category>
		<category><![CDATA[pool builder]]></category>
		<category><![CDATA[pool builders]]></category>
		<category><![CDATA[Pool Designer]]></category>
		<guid isPermaLink="false">https://www.poolmagazine.com/?p=37667</guid>

					<description><![CDATA[<img width="1000" height="600" src="https://www.poolmagazine.com/wp-content/uploads/2026/02/melos7-1000x600.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="" decoding="async" loading="lazy" srcset="https://www.poolmagazine.com/wp-content/uploads/2026/02/melos7-1000x600.jpg 1000w, https://www.poolmagazine.com/wp-content/uploads/2026/02/melos7-590x354.jpg 590w, https://www.poolmagazine.com/wp-content/uploads/2026/02/melos7-400x240.jpg 400w" sizes="auto, (max-width: 1000px) 100vw, 1000px" /><p>Inside Melo’s Pools &#038; Outdoors and the mindset behind Palm Desert’s top luxury builders</p>
<p>The post <a href="https://www.poolmagazine.com/pool-builder/taking-on-the-hard-jobs-others-wont-touch-melos-pools-outdoors/">Taking On the Hard Jobs Others Won’t Touch &#8211; Melo&#8217;s Pools &amp; Outdoors</a> appeared first on <a href="https://www.poolmagazine.com">PoolMagazine.com - Get The Latest Pool News</a>.</p>
]]></description>
										<content:encoded><![CDATA[<img width="1000" height="600" src="https://www.poolmagazine.com/wp-content/uploads/2026/02/melos7-1000x600.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="" decoding="async" loading="lazy" srcset="https://www.poolmagazine.com/wp-content/uploads/2026/02/melos7-1000x600.jpg 1000w, https://www.poolmagazine.com/wp-content/uploads/2026/02/melos7-590x354.jpg 590w, https://www.poolmagazine.com/wp-content/uploads/2026/02/melos7-400x240.jpg 400w" sizes="auto, (max-width: 1000px) 100vw, 1000px" />
<p>In a market defined by architectural pedigree and uncompromising aesthetics, reputation is everything. And in the Palm Springs and Palm Desert corridor — where mid-century icons meet modern glass-and-steel estates — <em>Melo’s Pools &amp; Outdoors</em> has quietly carved out a lane that few builders are willing to occupy.</p>



<p>“We’ve kind of built a name for taking on projects that maybe most of our competitors do not want to get involved with just due to how complex they are,” says co-owner Albert Melo. “A lot of the times we get involved early on in the early phases of the project. We’re willing to take our time and answer maybe a hundred questions before we’re even able to provide a price.”</p>



<p>That willingness to engage early — and absorb the risk that comes with it — has become the firm’s calling card.</p>



<h3 class="wp-block-heading">From Engineering to Entrepreneurship</h3>



<p>Melo’s path back to the family business wasn’t linear. He studied civil engineering in Orange County and was on track for a conventional engineering career before a pivotal mentor redirected him.</p>



<p>“I don’t think you’re an engineer,” a builder he interned for once told him. “You’re going to be a great businessman one day.”</p>



<p>At the time, it felt destabilizing. But looking back, Melo sees the value.</p>



<p>“I don’t think it was a waste of time. It’s actually helped me tremendously to be able to work on these projects and use that knowledge with architects and structural engineers and city inspectors.”</p>



<p>When he returned to the Coachella Valley to help his father with what was then a small pool service and remodeling operation, he never left. Twelve years later, that modest operation has evolved into an award-winning luxury pool firm capable of executing six- and seven-figure watershapes.</p>



<p>The transformation didn’t happen overnight.</p>



<p>“I became obsessed with the business side of things,” Melo explains. “How to be more efficient. How to create a better experience for the client. How to create a better sales process, a better construction process. Even if that meant every day just improving one percent.”</p>



<p>Over time, that obsession began attracting a different clientele.</p>



<p>“You kind of put your head up one day and you go, wow — you’re naturally just starting to attract that clientele that really wants quality.”</p>



<h3 class="wp-block-heading">A Design-Savvy Market Demands Discipline</h3>



<p>Palm Springs is not a forgiving design environment. It’s a place where architecture is cultural identity. Mid-century modern homes sit beside ultra-contemporary estates. Landscape, linework, and proportion matter.</p>



<p>“It’s heavily controlled by the looks of things and the design of the home,” Melo says. “Half of the pools we build, they don’t get used. It’s more for looks. It’s more to enjoy the outdoors with your cup of coffee in the morning or a glass of wine at night.”</p>



<p>That means the pool is rarely the star of the show. It’s part of a larger composition.</p>



<p>“Palm Springs is all about mid-century architecture,” he says. “It’s what governs the whole design of a pool.”</p>



<p>In some neighborhoods, that means restraint — preserving original palms and retrofitting older shells without disturbing architectural integrity. In others, particularly in Palm Desert and La Quinta, it means infinity edges, zero-edge pools, and expansive entry water features tied into modern estate construction.</p>



<p>The throughline is respect for place.</p>



<div style="height:10px" aria-hidden="true" class="wp-block-spacer"></div>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://www.poolmagazine.com/wp-content/uploads/2026/02/melos3-1024x576.jpg" alt="Acrylic wall pool designed by Melo's Pools &amp; Outdoors" class="wp-image-37671" srcset="https://www.poolmagazine.com/wp-content/uploads/2026/02/melos3-1024x576.jpg 1024w, https://www.poolmagazine.com/wp-content/uploads/2026/02/melos3-300x169.jpg 300w, https://www.poolmagazine.com/wp-content/uploads/2026/02/melos3-768x432.jpg 768w, https://www.poolmagazine.com/wp-content/uploads/2026/02/melos3-800x450.jpg 800w, https://www.poolmagazine.com/wp-content/uploads/2026/02/melos3-150x84.jpg 150w, https://www.poolmagazine.com/wp-content/uploads/2026/02/melos3-512x288.jpg 512w, https://www.poolmagazine.com/wp-content/uploads/2026/02/melos3-600x338.jpg 600w, https://www.poolmagazine.com/wp-content/uploads/2026/02/melos3.jpg 1280w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<div style="height:10px" aria-hidden="true" class="wp-block-spacer"></div>



<h3 class="wp-block-heading">Owning the “Hard Projects” Lane</h3>



<p>At some point, Melo’s firm stopped chasing typical work and started leaning into the uncomfortable.</p>



<p>“It naturally just happened,” he says. “We set expectations early. We tell them the truth. No, this is not going to take two months. Just the permitting process is going to take two months. The construction process can take another six.”</p>



<p>That level of transparency costs them jobs.</p>



<p>“There are clients that don’t want to hear that. They walk away. They go with the other company that maybe told them what they wanted to hear.”</p>



<p>But the clients who stay are different.</p>



<p>“In order to build a Ferrari, it takes time. It’s not how fast can you do it — it’s let’s do this right.”</p>



<p>For Melo, the client relationship has to be aligned before they commit to a complex project.</p>



<p>“That client has to see the value in what our company offers. If they see the value that we’re able to help them early on, that we know what we’re doing, and that we’re going to bring the right vendors and engineers into the project, then they’re willing to pay for it and they’re willing to wait for the realistic timeline.”</p>



<p>That alignment is what makes the difference between a successful high-end build and a slow-moving disaster.</p>



<div style="height:10px" aria-hidden="true" class="wp-block-spacer"></div>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://www.poolmagazine.com/wp-content/uploads/2026/02/melos2-1024x576.jpg" alt="Pool Magazine Profile: Palm Springs luxury pool builder Melo's Pools &amp; Outdoors" class="wp-image-37669" srcset="https://www.poolmagazine.com/wp-content/uploads/2026/02/melos2-1024x576.jpg 1024w, https://www.poolmagazine.com/wp-content/uploads/2026/02/melos2-300x169.jpg 300w, https://www.poolmagazine.com/wp-content/uploads/2026/02/melos2-768x432.jpg 768w, https://www.poolmagazine.com/wp-content/uploads/2026/02/melos2-800x450.jpg 800w, https://www.poolmagazine.com/wp-content/uploads/2026/02/melos2-150x84.jpg 150w, https://www.poolmagazine.com/wp-content/uploads/2026/02/melos2-512x288.jpg 512w, https://www.poolmagazine.com/wp-content/uploads/2026/02/melos2-600x338.jpg 600w, https://www.poolmagazine.com/wp-content/uploads/2026/02/melos2.jpg 1280w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<div style="height:10px" aria-hidden="true" class="wp-block-spacer"></div>



<h3 class="wp-block-heading">The Acrylic Wall Project: Engineering Under Pressure</h3>



<p>The project that crystallizes Melo’s reputation sits in the heart of Palm Desert — a modern estate anchored by an acrylic wall pool and a floating acrylic bar that appears to hover over illuminated water.</p>



<p>It began, as many of Melo’s projects do, with a simple directive from the homeowner.</p>



<p>“They were like, Albert, we want something different. We want something unique.”</p>



<p>One idea led to another. A transparent wall. Then a bar. Then a question no one had yet answered.</p>



<p>“What if we make the table out of acrylic?”</p>



<div style="height:10px" aria-hidden="true" class="wp-block-spacer"></div>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://www.poolmagazine.com/wp-content/uploads/2026/02/melos5-1024x576.jpg" alt="Acrylic table and acrylic wall in luxury inground swimming pool. - Credit: Melo's Pools &amp; Outdoors" class="wp-image-37673" srcset="https://www.poolmagazine.com/wp-content/uploads/2026/02/melos5-1024x576.jpg 1024w, https://www.poolmagazine.com/wp-content/uploads/2026/02/melos5-300x169.jpg 300w, https://www.poolmagazine.com/wp-content/uploads/2026/02/melos5-768x432.jpg 768w, https://www.poolmagazine.com/wp-content/uploads/2026/02/melos5-800x450.jpg 800w, https://www.poolmagazine.com/wp-content/uploads/2026/02/melos5-150x84.jpg 150w, https://www.poolmagazine.com/wp-content/uploads/2026/02/melos5-512x288.jpg 512w, https://www.poolmagazine.com/wp-content/uploads/2026/02/melos5-600x338.jpg 600w, https://www.poolmagazine.com/wp-content/uploads/2026/02/melos5.jpg 1280w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<div style="height:10px" aria-hidden="true" class="wp-block-spacer"></div>



<p>At the time, Melo didn’t know of anyone who had executed a fully integrated floating acrylic bar in that fashion. But the idea stuck.</p>



<p>“There’s so much planning involved,” he says. “There’s so many what ifs. There’s so many unknowns.”</p>



<p>The coordination required was immense. Acrylic vendor. Structural engineers. In-house CAD design. Hydraulics. Load calculations. Deflection analysis. The final email count approached two thousand messages between all parties involved.</p>



<p>“You’re almost working backwards,” Melo explains. “You need to provide a budget, but you also need to understand how that’s going to be constructed.”</p>



<p>Details mattered at a microscopic level — pool depth, waterline alignment, structural support, acrylic thickness, anchoring systems, tolerances.</p>



<p>And then came the fill.</p>



<div style="height:10px" aria-hidden="true" class="wp-block-spacer"></div>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://www.poolmagazine.com/wp-content/uploads/2026/02/melos4-1024x576.jpg" alt="" class="wp-image-37672" srcset="https://www.poolmagazine.com/wp-content/uploads/2026/02/melos4-1024x576.jpg 1024w, https://www.poolmagazine.com/wp-content/uploads/2026/02/melos4-300x169.jpg 300w, https://www.poolmagazine.com/wp-content/uploads/2026/02/melos4-768x432.jpg 768w, https://www.poolmagazine.com/wp-content/uploads/2026/02/melos4-800x450.jpg 800w, https://www.poolmagazine.com/wp-content/uploads/2026/02/melos4-150x84.jpg 150w, https://www.poolmagazine.com/wp-content/uploads/2026/02/melos4-512x288.jpg 512w, https://www.poolmagazine.com/wp-content/uploads/2026/02/melos4-600x338.jpg 600w, https://www.poolmagazine.com/wp-content/uploads/2026/02/melos4.jpg 1280w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<div style="height:10px" aria-hidden="true" class="wp-block-spacer"></div>



<p>“That was my first acrylic pool that we had ever done,” Melo recalls. “I just could not relax. I’m like, what if it leaks? What if it fails? All that pressure of the water — is it going to deflect that acrylic?”</p>



<p>He drove to the site late at night while the pool was filling.</p>



<p>“I remember it was halfway through the acrylic and there were no leaks. It was almost there.”</p>



<p>That night still stands out.</p>



<p>“Anyone that’s been in this industry remembers their first infinity edge pool, their first zero-edge pool,” he says. “With time and experience comes confidence.”</p>



<p>Today, the illuminated acrylic wall glows beneath the desert sky. The floating bar, supported by transparent columns, creates the illusion of weightlessness. It is architectural sculpture as much as it is watershape — and a defining example of what happens when a builder refuses to default to ordinary.</p>



<div style="height:10px" aria-hidden="true" class="wp-block-spacer"></div>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://www.poolmagazine.com/wp-content/uploads/2026/02/melos6-1024x576.jpg" alt="" class="wp-image-37674" srcset="https://www.poolmagazine.com/wp-content/uploads/2026/02/melos6-1024x576.jpg 1024w, https://www.poolmagazine.com/wp-content/uploads/2026/02/melos6-300x169.jpg 300w, https://www.poolmagazine.com/wp-content/uploads/2026/02/melos6-768x432.jpg 768w, https://www.poolmagazine.com/wp-content/uploads/2026/02/melos6-800x450.jpg 800w, https://www.poolmagazine.com/wp-content/uploads/2026/02/melos6-150x84.jpg 150w, https://www.poolmagazine.com/wp-content/uploads/2026/02/melos6-512x288.jpg 512w, https://www.poolmagazine.com/wp-content/uploads/2026/02/melos6-600x338.jpg 600w, https://www.poolmagazine.com/wp-content/uploads/2026/02/melos6.jpg 1280w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<div style="height:10px" aria-hidden="true" class="wp-block-spacer"></div>



<h3 class="wp-block-heading">Designing With Restraint</h3>



<p>Not every signature project is about pushing materials. Some are about knowing when not to.</p>



<p>On another featured property, Melo’s team preserved decades-old palm trees rather than remove them to simplify construction.</p>



<p>“We said, we have to keep these palms,” he explains. “It’s a signature look of Palm Springs.”</p>



<p>Structurally, that decision complicated the dig and required careful engineering to ensure root systems remained stable. But the payoff was visual continuity — a modernized pool anchored by historic palms that tied the property to its mid-century heritage.</p>



<p>“Sometimes restraint is the most important part,” Melo says. “The challenge is, when you’re working with big architects and successful clients, they don’t want to hear the word no. They have an idea and it’s our job to figure out how it gets done.”</p>



<p>That often means mediating between architectural intent and structural reality.</p>



<p>Landscape architects might draw a water feature flush against a home’s exterior wall, but structural footings may project 12 to 18 inches outward.</p>



<p>“We have to bring those concerns early on,” he says. “Sometimes the structural engineer has to redo their calculations so we can design our wall flush with the house.”</p>



<p>The discipline isn’t about limiting ambition. It’s about integrating it.</p>



<div style="height:10px" aria-hidden="true" class="wp-block-spacer"></div>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://www.poolmagazine.com/wp-content/uploads/2026/02/melos1-1024x576.jpg" alt="" class="wp-image-37668" srcset="https://www.poolmagazine.com/wp-content/uploads/2026/02/melos1-1024x576.jpg 1024w, https://www.poolmagazine.com/wp-content/uploads/2026/02/melos1-300x169.jpg 300w, https://www.poolmagazine.com/wp-content/uploads/2026/02/melos1-768x432.jpg 768w, https://www.poolmagazine.com/wp-content/uploads/2026/02/melos1-800x450.jpg 800w, https://www.poolmagazine.com/wp-content/uploads/2026/02/melos1-150x84.jpg 150w, https://www.poolmagazine.com/wp-content/uploads/2026/02/melos1-512x288.jpg 512w, https://www.poolmagazine.com/wp-content/uploads/2026/02/melos1-600x338.jpg 600w, https://www.poolmagazine.com/wp-content/uploads/2026/02/melos1.jpg 1280w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<div style="height:10px" aria-hidden="true" class="wp-block-spacer"></div>



<h3 class="wp-block-heading">Process in a Custom World</h3>



<p>In production building, process is standardized. In custom luxury construction, process must be flexible without becoming chaotic.</p>



<p>“It starts with, are we the right fit?” Melo says. “Usually that starts with a phone call or a Zoom meeting.”</p>



<p>From there, they request conceptual drawings — sometimes nothing more than bubble sketches — and begin mapping out what information is needed from civil engineers, structural engineers, and architects.</p>



<p>Because many of their builds stretch across months or even years, continuity is critical.</p>



<p>“I probably have five or ten projects right now where it’s been a year, some of them two years, and we’re just waiting to come back,” Melo says.</p>



<p>Pools may be shot to structural shell and then paused until vertical construction on the home reaches a certain stage.</p>



<p>To maintain momentum, Melo and his project managers maintain contact — site visits, emails, coordination meetings — even during dormant phases.</p>



<p>“We try to keep that communication alive.”</p>



<h3 class="wp-block-heading">Looking Ahead</h3>



<p>Despite industry recognition — including 40 Under 40 honors — Melo remains wary of complacency.</p>



<p>“The day you think you have it all figured out is when you don’t,” he says.</p>



<p>He credits mentorship from friends and associates who run nine-figure businesses for sharpening his understanding of financial systems and operational discipline.</p>



<p>“Yes, we’re building pools, but we’re also running a business,” he says. “We have to make sure we take care of that side.”</p>



<p>What excites him most isn’t reckless expansion. It’s controlled growth.</p>



<p>“Growth can be a double-edged sword,” Melo says. “We want to maintain our quality and find our sweet spot. We’re busy, but not so busy that it affects our quality.”</p>



<p>And perhaps most importantly:</p>



<p>“I’m excited to be able to say no to the ones that maybe don’t fit our values.”</p>



<p>In a market where aesthetics reign and reputations travel fast, that discipline may be the true differentiator.</p>



<p>For anyone who doubts it, just stand beside one of Melo&#8217;s exquisitely designed aquatic showpieces and bask in the splendor and technical prowess of true craftsmanship on display.</p>



<p>Some builders avoid the hard jobs.</p>



<p>Melo’s Pools &amp; Outdoors built a name on taking them on.</p>



<h3 class="wp-block-heading">Ready to take a deeper dive?</h3>



<p>Listen to our entire conversation with Albert Melo of Melo&#8217;s Pools &amp; Outdoors on the Pool Magazine Podcast.</p>



<div id="buzzsprout-player-18741906"></div><script src="https://www.buzzsprout.com/1253243/episodes/18741906-taking-on-the-hard-jobs-others-won-t-touch-melos-pools-outdoors.js?container_id=buzzsprout-player-18741906&#038;player=small" type="text/javascript" charset="utf-8"></script>



<p>Builder Credits: Melo&#8217;s Pools &amp; Outdoors<br>Photo Credits: <a href="http://jimismithphotography.com/">Jimi Smith Photography</a></p>


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            5/5 - (26 votes)    </div>
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<p>The post <a href="https://www.poolmagazine.com/pool-builder/taking-on-the-hard-jobs-others-wont-touch-melos-pools-outdoors/">Taking On the Hard Jobs Others Won’t Touch &#8211; Melo&#8217;s Pools &amp; Outdoors</a> appeared first on <a href="https://www.poolmagazine.com">PoolMagazine.com - Get The Latest Pool News</a>.</p>
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		<title>Latham Rings Nasdaq Opening Bell Commemorating 70th Anniversary &#038; 5 Year IPO</title>
		<link>https://www.poolmagazine.com/industry-news/latham-rings-nasdaq-opening-bell-commemorating-70th-anniversary-5-year-ipo/</link>
					<comments>https://www.poolmagazine.com/industry-news/latham-rings-nasdaq-opening-bell-commemorating-70th-anniversary-5-year-ipo/#respond</comments>
		
		<dc:creator><![CDATA[Marianne Trusty]]></dc:creator>
		<pubDate>Wed, 08 Apr 2026 19:57:46</pubDate>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Manufacturer]]></category>
		<category><![CDATA[70th anniversary]]></category>
		<category><![CDATA[anniversary]]></category>
		<category><![CDATA[latham]]></category>
		<category><![CDATA[latham group]]></category>
		<category><![CDATA[nasdaq]]></category>
		<guid isPermaLink="false">https://www.poolmagazine.com/?p=38296</guid>

					<description><![CDATA[<img width="1000" height="600" src="https://www.poolmagazine.com/wp-content/uploads/2026/04/latham-celebrating-70th-anniversary-5-year-ipo-nasdaq-1000x600.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Latham Rings Nasdaq Opening Bell Commemorating 70th Anniversary &amp; 5 Year IPO" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="" decoding="async" loading="lazy" srcset="https://www.poolmagazine.com/wp-content/uploads/2026/04/latham-celebrating-70th-anniversary-5-year-ipo-nasdaq-1000x600.jpg 1000w, https://www.poolmagazine.com/wp-content/uploads/2026/04/latham-celebrating-70th-anniversary-5-year-ipo-nasdaq-590x354.jpg 590w, https://www.poolmagazine.com/wp-content/uploads/2026/04/latham-celebrating-70th-anniversary-5-year-ipo-nasdaq-400x240.jpg 400w" sizes="auto, (max-width: 1000px) 100vw, 1000px" /><p>Latham Group, Inc. – the largest designer and manufacturer of in-ground residential swimming pools in North America, Australia and New Zealand, visited the Nasdaq MarketSite in Times Square. The team [&#8230;]</p>
<p>The post <a href="https://www.poolmagazine.com/industry-news/latham-rings-nasdaq-opening-bell-commemorating-70th-anniversary-5-year-ipo/">Latham Rings Nasdaq Opening Bell Commemorating 70th Anniversary &amp; 5 Year IPO</a> appeared first on <a href="https://www.poolmagazine.com">PoolMagazine.com - Get The Latest Pool News</a>.</p>
]]></description>
										<content:encoded><![CDATA[<img width="1000" height="600" src="https://www.poolmagazine.com/wp-content/uploads/2026/04/latham-celebrating-70th-anniversary-5-year-ipo-nasdaq-1000x600.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Latham Rings Nasdaq Opening Bell Commemorating 70th Anniversary &amp; 5 Year IPO" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="" decoding="async" loading="lazy" srcset="https://www.poolmagazine.com/wp-content/uploads/2026/04/latham-celebrating-70th-anniversary-5-year-ipo-nasdaq-1000x600.jpg 1000w, https://www.poolmagazine.com/wp-content/uploads/2026/04/latham-celebrating-70th-anniversary-5-year-ipo-nasdaq-590x354.jpg 590w, https://www.poolmagazine.com/wp-content/uploads/2026/04/latham-celebrating-70th-anniversary-5-year-ipo-nasdaq-400x240.jpg 400w" sizes="auto, (max-width: 1000px) 100vw, 1000px" />
<p>Latham Group, Inc. – the largest designer and manufacturer of in-ground residential swimming pools in North America, Australia and New Zealand, visited the <a href="https://www.nasdaq.com/videos/latham-group-inc-rings-nasdaq-stock-market-opening-bell" target="_blank" rel="noreferrer noopener">Nasdaq MarketSite</a> in Times Square.</p>



<p>The team at Latham proudly rang the Nasdaq Opening Bell.  The industry leader took a moment to celebrate its <a href="https://www.poolmagazine.com/news/manufacturer/latham-marks-70-years-with-product-debuts-and-national-partnership/">70th anniversary</a> and five years as a public company, highlighting continued growth, strong market performance, and resilience in a shifting residential construction landscape. </p>



<p>The achievement follows a year of solid performance for Latham Group Inc., which reported 7% year-over-year revenue growth in 2025, even as the broader residential construction market faced ongoing economic headwinds.</p>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://www.poolmagazine.com/wp-content/uploads/2026/04/latham-in-times-square-1024x576.jpg" alt="Latham got to ring the Opening Bell at Nasdaq - shown celebrating the moment at Nasdaq MarketSite in Times Square" class="wp-image-38298" srcset="https://www.poolmagazine.com/wp-content/uploads/2026/04/latham-in-times-square-1024x576.jpg 1024w, https://www.poolmagazine.com/wp-content/uploads/2026/04/latham-in-times-square-300x169.jpg 300w, https://www.poolmagazine.com/wp-content/uploads/2026/04/latham-in-times-square-768x432.jpg 768w, https://www.poolmagazine.com/wp-content/uploads/2026/04/latham-in-times-square-800x450.jpg 800w, https://www.poolmagazine.com/wp-content/uploads/2026/04/latham-in-times-square-600x338.jpg 600w, https://www.poolmagazine.com/wp-content/uploads/2026/04/latham-in-times-square.jpg 1280w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<div style="height:10px" aria-hidden="true" class="wp-block-spacer"></div>



<p>In a <a href="https://www.linkedin.com/posts/latham-pool_were-proud-to-ring-the-bell-at-nasdaq-today-activity-7446919458922602496-zYsZ/" target="_blank" rel="noreferrer noopener">statement on LinkedIn</a>, the company said:</p>



<p>&#8220;For seven decades, innovation has been at the core of what we do, made possible by the trusted builders and partners who bring these backyards to life every day.<br><br>Together, we’ve helped transform backyards into spaces where families gather and memories are made.<br><br>Here’s to 70 years of progress, partnership, and what we’ll build next!&#8221;</p>



<p>Photo Credit: Latham, The Pool Company<br><br></p>


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            5/5 - (11 votes)    </div>
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<p>The post <a href="https://www.poolmagazine.com/industry-news/latham-rings-nasdaq-opening-bell-commemorating-70th-anniversary-5-year-ipo/">Latham Rings Nasdaq Opening Bell Commemorating 70th Anniversary &amp; 5 Year IPO</a> appeared first on <a href="https://www.poolmagazine.com">PoolMagazine.com - Get The Latest Pool News</a>.</p>
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		<title>The Current State of the Backyard Pool Industry: Short Film Holds Up a Mirror</title>
		<link>https://www.poolmagazine.com/pool-news/current-state-of-the-backyard-pool-industry-short-film-holds-up-a-mirror/</link>
					<comments>https://www.poolmagazine.com/pool-news/current-state-of-the-backyard-pool-industry-short-film-holds-up-a-mirror/#respond</comments>
		
		<dc:creator><![CDATA[Joe Trusty]]></dc:creator>
		<pubDate>Wed, 08 Apr 2026 18:13:40</pubDate>
				<category><![CDATA[Pool News]]></category>
		<category><![CDATA[Pools]]></category>
		<category><![CDATA[hollywood]]></category>
		<category><![CDATA[Movies]]></category>
		<category><![CDATA[pool industry]]></category>
		<guid isPermaLink="false">https://www.poolmagazine.com/?p=37627</guid>

					<description><![CDATA[<img width="1000" height="600" src="https://www.poolmagazine.com/wp-content/uploads/2026/02/the-current-state-of-the-backyard-pool-industry-1000x600.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="The Current State of the Backyard Pool Industry: A Short Film That Holds Up a Mirror" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="" decoding="async" loading="lazy" srcset="https://www.poolmagazine.com/wp-content/uploads/2026/02/the-current-state-of-the-backyard-pool-industry-1000x600.jpg 1000w, https://www.poolmagazine.com/wp-content/uploads/2026/02/the-current-state-of-the-backyard-pool-industry-590x354.jpg 590w, https://www.poolmagazine.com/wp-content/uploads/2026/02/the-current-state-of-the-backyard-pool-industry-400x240.jpg 400w" sizes="auto, (max-width: 1000px) 100vw, 1000px" /><p>The film that asks the question... is family togetherness worth the price of summer’s most expensive luxury?</p>
<p>The post <a href="https://www.poolmagazine.com/pool-news/current-state-of-the-backyard-pool-industry-short-film-holds-up-a-mirror/">The Current State of the Backyard Pool Industry: Short Film Holds Up a Mirror</a> appeared first on <a href="https://www.poolmagazine.com">PoolMagazine.com - Get The Latest Pool News</a>.</p>
]]></description>
										<content:encoded><![CDATA[<img width="1000" height="600" src="https://www.poolmagazine.com/wp-content/uploads/2026/02/the-current-state-of-the-backyard-pool-industry-1000x600.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="The Current State of the Backyard Pool Industry: A Short Film That Holds Up a Mirror" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="" decoding="async" loading="lazy" srcset="https://www.poolmagazine.com/wp-content/uploads/2026/02/the-current-state-of-the-backyard-pool-industry-1000x600.jpg 1000w, https://www.poolmagazine.com/wp-content/uploads/2026/02/the-current-state-of-the-backyard-pool-industry-590x354.jpg 590w, https://www.poolmagazine.com/wp-content/uploads/2026/02/the-current-state-of-the-backyard-pool-industry-400x240.jpg 400w" sizes="auto, (max-width: 1000px) 100vw, 1000px" />
<p>At first glance, <em>The Current State of the Backyard Pool Industry</em> sounds less like a <a href="https://www.imdb.com/title/tt38043438/" target="_blank" rel="noreferrer noopener">short film</a> and more like something you’d see on the agenda at an industry summit. It reads like a white paper. A market report. An economic forecast delivered in a ballroom with bad coffee and  PowerPoint slides.</p>



<p>That’s intentional.</p>



<p>Because the film isn’t just about a backyard pool. It’s about everything surrounding it right now — inflation, supply chain issues, pricing anxiety, dwindling usage, and the uneasy dance between homeowners and contractors trying to justify what something costs these days.</p>



<h2 class="wp-block-heading">Film Title Anything But a Misnomer</h2>



<p>The short film from <a href="https://www.imdb.com/name/nm0294553/">Derek Frey</a>, <a href="https://www.imdb.com/name/nm2813515/" target="_blank" rel="noreferrer noopener">David Amadio</a>, <a href="https://www.imdb.com/name/nm2811764/" target="_blank" rel="noreferrer noopener">Gil Damon</a>, and <a href="https://www.imdb.com/name/nm2813570/">Steve Kuzmick</a> opens in territory that ought to immediately feel familiar to anyone working in the pool industry: a dated backyard pool. The liner is aging. The water looks neglected. The chemistry is questionable. And the homeowner is staring at a renovation estimate he isn’t sure he can justify — financially or emotionally.</p>



<p>From that setup, the film does something clever. It takes the headlines we’ve been writing about here at Pool Magazine — <a href="https://www.poolmagazine.com/pool-news/pool-prices-are-going-up-again/" type="post" id="22054">rising costs</a>, logistical breakdowns, <a href="https://www.poolmagazine.com/pool-news/recession-could-mean-less-discretionary-dollars-for-pool-industry/" type="post" id="23156">economic pressures</a> — and drops them into an everyday backyard conversation. Then it asks a harder question:</p>



<p>When the cost of maintaining the pool goes up… what happens to the meaning of it?</p>



<div style="height:10px" aria-hidden="true" class="wp-block-spacer"></div>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://www.poolmagazine.com/wp-content/uploads/2026/02/discussing-pool-liner-replacement-1024x576.jpg" alt="Homeowner, Henry (played by Gil Damon) discussing pool liner replacement with his pool guy Rick (played by Steve Kuzmick)" class="wp-image-37636" srcset="https://www.poolmagazine.com/wp-content/uploads/2026/02/discussing-pool-liner-replacement-1024x576.jpg 1024w, https://www.poolmagazine.com/wp-content/uploads/2026/02/discussing-pool-liner-replacement-300x169.jpg 300w, https://www.poolmagazine.com/wp-content/uploads/2026/02/discussing-pool-liner-replacement-768x432.jpg 768w, https://www.poolmagazine.com/wp-content/uploads/2026/02/discussing-pool-liner-replacement-800x450.jpg 800w, https://www.poolmagazine.com/wp-content/uploads/2026/02/discussing-pool-liner-replacement-600x338.jpg 600w, https://www.poolmagazine.com/wp-content/uploads/2026/02/discussing-pool-liner-replacement.jpg 1280w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



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<h2 class="wp-block-heading">Film Shows The Realities of Rising Costs</h2>



<p>In the opening scene, a homeowner, Henry (played by Gil Damon), asks his pool guy, Rick (played by Steve Kuzmick), why his pool liner replacement now carries a five-figure price tag.</p>



<p>The character Rick cites inflation. Supply chain instability. A late winter freeze in Texas. Petrochemical plant shutdowns. Limited liner availability.</p>



<p>If you’ve read Pool Magazine over the past few years, you’d already know that at least a few of those stories have already been validated in print. They’re real. They happened. They created issues that affected contractors nationwide.</p>



<p>That’s what makes the scene land.</p>



<p>Because Rick isn’t inventing stories. He’s pulling from real-life industry issues. But the way he delivers his points — confidently, rapidly, with the cadence of someone who has well rehearsed his rebuttal — creates more than a sliver of doubt.</p>



<p>Is he educating the homeowner? Or is he stacking headlines into a persuasive narrative that smacks with the slick gold chain energy of a used car salesman? </p>



<p>“The whole <a href="https://www.poolmagazine.com/pool-news/pool-equipment-freezing-texas-pool-owners-cope-with-uri/" type="post" id="1798">Texas freeze</a> thing came from research,” David Amadio explains. “We were trying to connect the plight of this one contractor to a larger industry issue. The audience doesn’t know if it’s real. They don’t know if it’s legit. It could just be a ruse.”</p>



<p>That ambiguity is the point. The film doesn’t accuse the industry of exaggeration. It simply shows how real economic forces can easily blur into sales language.</p>



<p>The inflation and Texas freeze references aren’t throwaway lines. They were well researched.</p>



<h3 class="wp-block-heading">Art Sometimes Imitates Life</h3>



<p>“When you first reached out to us for an interview, I went on the Pool Magazine website, and one of the top headlines was about <a href="https://www.poolmagazine.com/pool-news/texas-pool-freeze-risk-returns/">another Texas freeze</a>,” director Derek Frey says. “I was like, wow. I don&#8217;t know if that’s art imitating life or not, but that was particularly intentional in our crafting of this story.”</p>



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<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://www.poolmagazine.com/wp-content/uploads/2026/02/pool-guy-explains-high-prices-to-customer-1024x576.jpg" alt="" class="wp-image-37637" srcset="https://www.poolmagazine.com/wp-content/uploads/2026/02/pool-guy-explains-high-prices-to-customer-1024x576.jpg 1024w, https://www.poolmagazine.com/wp-content/uploads/2026/02/pool-guy-explains-high-prices-to-customer-300x169.jpg 300w, https://www.poolmagazine.com/wp-content/uploads/2026/02/pool-guy-explains-high-prices-to-customer-768x432.jpg 768w, https://www.poolmagazine.com/wp-content/uploads/2026/02/pool-guy-explains-high-prices-to-customer-800x450.jpg 800w, https://www.poolmagazine.com/wp-content/uploads/2026/02/pool-guy-explains-high-prices-to-customer-600x338.jpg 600w, https://www.poolmagazine.com/wp-content/uploads/2026/02/pool-guy-explains-high-prices-to-customer.jpg 1280w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



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<p>That realness doesn’t just live in the headlines, pool guy Rick cites — it lives in how he carries himself.</p>



<p>Kuzmick&#8217;s performance isn’t built only on what he says but on the physicality of how he delivers his lines. After making his case for why Henry&#8217;s liner replacement will be more expensive, he wraps the conversation with a firm slap on his customer&#8217;s back and a casual, “Talk it over with the family and let me know.”</p>



<p>Then he walks.</p>



<p>He doesn’t linger, and he sure doesn’t soften the number. The message is subtle but unmistakable: I’ve got other jobs. I’m busy, and you need me more than I need you.</p>



<h3 class="wp-block-heading">A View From The Other Side of the Mirror</h3>



<p>Henry, the homeowner, is just as recognizable as Rick — only from the other side of the estimate.</p>



<p>He’s the Everyman. The middle-aged dad staring at a liner replacement bill that costs far more than he expected and wondering how he’s going to explain it at the dinner table. There’s a touch of Clark Griswold in him — earnest, well-intentioned, slightly overwhelmed. You get the sense that if something can go wrong with his pool, it probably will. When his skimmer pole snaps in half on the first attempt to clean, it’s funny — but it’s also revealing. This is a man losing control of something he once felt confident about.</p>



<p>The real pressure, though, is about the conversation waiting for him inside the house.</p>



<p>Henry knows the liner replacement isn’t just a repair. It’s a negotiation. One where he has to justify the expense to his wife — and he already senses she won’t be on board. In today’s economy, a five-figure liner replacement isn’t a casual conversation. It’s sure to be a debate and a potential source of tension.</p>



<p>That’s where the film pivots from industry commentary to something more personal, and a conversation happening in many homes across the nation.</p>



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<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://www.poolmagazine.com/wp-content/uploads/2026/02/disillusioned-pool-owner-1024x576.jpg" alt="" class="wp-image-37643" srcset="https://www.poolmagazine.com/wp-content/uploads/2026/02/disillusioned-pool-owner-1024x576.jpg 1024w, https://www.poolmagazine.com/wp-content/uploads/2026/02/disillusioned-pool-owner-300x169.jpg 300w, https://www.poolmagazine.com/wp-content/uploads/2026/02/disillusioned-pool-owner-768x432.jpg 768w, https://www.poolmagazine.com/wp-content/uploads/2026/02/disillusioned-pool-owner-800x450.jpg 800w, https://www.poolmagazine.com/wp-content/uploads/2026/02/disillusioned-pool-owner-600x338.jpg 600w, https://www.poolmagazine.com/wp-content/uploads/2026/02/disillusioned-pool-owner.jpg 1280w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



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<p>The hesitation isn’t just about money. It’s about relevance.</p>



<h3 class="wp-block-heading">Fighting a Losing Battle Against Devices &amp; Indifference</h3>



<p>Henry tries to make his case by appealing to what the pool used to represent — long summers, family time, shared memories. But when he looks to his kids for reinforcement to help him make the case, he’s met with indifference. Phones in hand, half-hearted answers, distracted nods. The pool that once anchored family life now competes against their screen time.</p>



<p>“It’s like a fantasy of middle-class American fatherhood,” David Amadio says. “All of us are watching our kids grow older by the day. All these pastimes we loved are falling by the wayside. This movie was our attempt to try to hold onto those things for a little bit longer.”</p>



<p>Gil Damon, who plays Henry — and who actually owns the pool used in the movie — brings an authenticity to that quiet frustration.</p>



<h2 class="wp-block-heading">The Film Introduces a Thought Provoking Question</h2>



<p>“Whether the kids swim in it or not, you still have to maintain it,” Damon says. “If you don’t maintain it, something goes terribly wrong. And there’s still something kind of joyous in maintaining it. Even just skimming the leaves. But at some point you’re like, wait, what am I doing all this for?”</p>



<p>That question lingers in the film.</p>



<p><em>What are we maintaining?</em></p>



<p>The pool becomes a metaphor for something bigger — for rituals that once felt permanent but now feel optional. For investments that once made obvious sense but now require defense. For a version of family life that doesn’t compete well with Wi-Fi.</p>



<h3 class="wp-block-heading">Competing Against Technology</h3>



<p>“Technology is king,” Amadio says. “There are so many casualties in the culture of technology. The pool’s like a little antidote to that. It’s an analog getaway from the digital maelstrom in which we all live.”</p>



<p>In that context, the liner replacement isn’t just a repair. It’s a referendum. Not just on budget, but on whether the pool still holds meaning inside the household. Henry&#8217;s wife finally says she would just as soon as like to fill in the pool and be done with it altogether.</p>



<p>And it’s right when Henry seems ready to give up — when he shuts off the timer and retreats inside — that the film introduces its wild card.</p>



<h2 class="wp-block-heading">Reigniting That First Spark</h2>



<p>Henry awakens to the sound of splashing. The pool lights are on. The water, which hours earlier looked neglected and uninspiring, now appears clean, inviting, almost cinematic. Floating across the surface is a stranger in goggles, a swim cap, and striped bathing suit, casually doing the backstroke.</p>



<p>He introduces himself as Willy Chamieux — played by writer David Amadio — and calmly explains that he is “the manifestation of why pools are cool.”</p>



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<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://www.poolmagazine.com/wp-content/uploads/2026/02/willy-the-manifestation-for-why-pools-are-cool-1024x576.jpg" alt="" class="wp-image-37641" srcset="https://www.poolmagazine.com/wp-content/uploads/2026/02/willy-the-manifestation-for-why-pools-are-cool-1024x576.jpg 1024w, https://www.poolmagazine.com/wp-content/uploads/2026/02/willy-the-manifestation-for-why-pools-are-cool-300x169.jpg 300w, https://www.poolmagazine.com/wp-content/uploads/2026/02/willy-the-manifestation-for-why-pools-are-cool-768x432.jpg 768w, https://www.poolmagazine.com/wp-content/uploads/2026/02/willy-the-manifestation-for-why-pools-are-cool-800x450.jpg 800w, https://www.poolmagazine.com/wp-content/uploads/2026/02/willy-the-manifestation-for-why-pools-are-cool-600x338.jpg 600w, https://www.poolmagazine.com/wp-content/uploads/2026/02/willy-the-manifestation-for-why-pools-are-cool.jpg 1280w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



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<p>Henry, understandably alarmed, tells him the pool is in no condition to swim in (even though it&#8217;s clearly been transformed) and orders him out, a command which Willy ignores.</p>



<p>Instead, he dives beneath the surface to “inspect” the torn liner Henry was complaining about. When he resurfaces, it’s face down in a dead man’s float. Henry panics and jumps in to save him — only to discover he’s been played.</p>



<h2 class="wp-block-heading">Getting Memory to Break Down The Barriers</h2>



<p>And that’s the turning point. The moment Henry slips into the water, all of the tension drains from him. The defensiveness, the budgeting, the quiet resentment we saw earlier — it all fades. There’s something about being back in his pool — not as a project, not as an expense, but as he always imagined it — that softens him. You can see it on his face. He’s not calculating anymore. He’s remembering.</p>



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<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://www.poolmagazine.com/wp-content/uploads/2026/02/willy-and-henry-1024x576.jpg" alt="" class="wp-image-37642" srcset="https://www.poolmagazine.com/wp-content/uploads/2026/02/willy-and-henry-1024x576.jpg 1024w, https://www.poolmagazine.com/wp-content/uploads/2026/02/willy-and-henry-300x169.jpg 300w, https://www.poolmagazine.com/wp-content/uploads/2026/02/willy-and-henry-768x432.jpg 768w, https://www.poolmagazine.com/wp-content/uploads/2026/02/willy-and-henry-800x450.jpg 800w, https://www.poolmagazine.com/wp-content/uploads/2026/02/willy-and-henry-600x338.jpg 600w, https://www.poolmagazine.com/wp-content/uploads/2026/02/willy-and-henry.jpg 1280w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<div style="height:10px" aria-hidden="true" class="wp-block-spacer"></div>



<p>Willy challenges him to a game. They dive for quarters. They laugh — the kind of unguarded laughter that hasn’t been heard in that backyard in a while.</p>



<p>Soon, the rest of the family drifts outside. They’re tackled into the pool by Willy and quickly fall under the same spell as Henry, experiencing the renovated condition and joy of once more being in their own pool. The tone of the film shifts again. Visually, the sequence leans into classic aquatic spectacle.</p>



<p>“That was the main reference,” Derek Frey says. “Those 1930s films choreographed by <a href="https://en.wikipedia.org/wiki/Busby_Berkeley" target="_blank" rel="noreferrer noopener">Busby Berkeley</a> — <em><a href="https://en.wikipedia.org/wiki/Footlight_Parade" target="_blank" rel="noreferrer noopener">Footlight Parade</a></em> — and Olympic synchronized swimming. We storyboarded the movement based on many of those references.”</p>



<div style="height:10px" aria-hidden="true" class="wp-block-spacer"></div>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="720" src="https://www.poolmagazine.com/wp-content/uploads/2026/02/footlight_parade-1024x720.jpg" alt="" class="wp-image-37640" srcset="https://www.poolmagazine.com/wp-content/uploads/2026/02/footlight_parade-1024x720.jpg 1024w, https://www.poolmagazine.com/wp-content/uploads/2026/02/footlight_parade-300x211.jpg 300w, https://www.poolmagazine.com/wp-content/uploads/2026/02/footlight_parade-768x540.jpg 768w, https://www.poolmagazine.com/wp-content/uploads/2026/02/footlight_parade-800x563.jpg 800w, https://www.poolmagazine.com/wp-content/uploads/2026/02/footlight_parade-600x422.jpg 600w, https://www.poolmagazine.com/wp-content/uploads/2026/02/footlight_parade.jpg 1280w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">Classic musical &#8220;Footlight Parade&#8221; featured an iconic pool sequence. Credit: Archive PL</figcaption></figure>



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<p>The overhead shots evoke old Hollywood water ballets. The pool center stage again once more in the lives of Henry and his family.</p>



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<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="678" src="https://www.poolmagazine.com/wp-content/uploads/2026/02/Screenshot-2026-02-26-at-1.44.29-PM-1024x678.png" alt="" class="wp-image-37638" srcset="https://www.poolmagazine.com/wp-content/uploads/2026/02/Screenshot-2026-02-26-at-1.44.29-PM-1024x678.png 1024w, https://www.poolmagazine.com/wp-content/uploads/2026/02/Screenshot-2026-02-26-at-1.44.29-PM-300x199.png 300w, https://www.poolmagazine.com/wp-content/uploads/2026/02/Screenshot-2026-02-26-at-1.44.29-PM-768x509.png 768w, https://www.poolmagazine.com/wp-content/uploads/2026/02/Screenshot-2026-02-26-at-1.44.29-PM-1536x1018.png 1536w, https://www.poolmagazine.com/wp-content/uploads/2026/02/Screenshot-2026-02-26-at-1.44.29-PM-2048x1357.png 2048w, https://www.poolmagazine.com/wp-content/uploads/2026/02/Screenshot-2026-02-26-at-1.44.29-PM-800x530.png 800w, https://www.poolmagazine.com/wp-content/uploads/2026/02/Screenshot-2026-02-26-at-1.44.29-PM-1400x928.png 1400w, https://www.poolmagazine.com/wp-content/uploads/2026/02/Screenshot-2026-02-26-at-1.44.29-PM-600x398.png 600w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



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<h2 class="wp-block-heading">Analysis of Willy Chamieux</h2>



<p>The character of Willy carries an apparition-like quality throughout that the film never explains outright.</p>



<p>“We don’t know if he’s a water sprite or an actual person,” David Amadio adds playfully. “He kind of straddles the line.”</p>



<p>That ambiguity is deliberate.</p>



<p>Willy clearly isn’t there to fix the pool; the illusion disappears the moment he does. Rick will still need to be called if that dream is ever to become a reality. No, Willy is merely there to remind.</p>



<p>To remind Henry what the pool once felt like, reconnecting the emotion to the investment.<br>To remind the family of what enjoying the pool together once meant.</p>



<p>There’s something unmistakably Dickensian about the structure. Willy feels like a warm-weather variation of <em>A Christmas Carol</em> — less chains and underdone potato, more chlorine and cannonballs. If Scrooge needed the Ghost of Christmas Past to remember who he once was, Henry needs something similar.</p>



<p>Willy may very well be the Ghost of Summers Past.</p>



<p>The film never spells it out, but the parallels are there, and we pointed some of them out to the filmmakers. The character Henry represents a man on the brink of abandoning something meaningful. A supernatural visitation. A night that changes perspective before it’s too late.</p>



<p>“We hadn’t thought about Dickens specifically,” David Amadio admits, “but it’s definitely there.”</p>



<p>Whether spirit, trickster, or simply shared DNA, Willy’s function is clear: he forces Henry to re-experience joy before he walks away from it.</p>



<p>And then comes the final turn.</p>



<h2 class="wp-block-heading">Coming Full Circle</h2>



<p>Henry wakes the following morning, not on the couch where he had resigned himself to defeat, but in bed — surrounded by his family. The energy is different. The tension is gone. His wife looks at him and gives a quiet, approving nod. No speech is necessary. No debate. They both know what comes next.</p>



<p>His first order of business will be to call Rick and approve the liner replacement.</p>



<p>The film doesn’t frame that moment as one of defeat or capitulation, but one of clarity.</p>



<p>Only then does the final reveal land.</p>



<p>As day breaks, Rick pulls up in a truck and Willy climbs in. They head off toward another address — another backyard, another hesitant homeowner, another family on the fence. The magic wasn’t random but part of the process.</p>



<p>There’s a faint echo here of <a href="https://en.wikipedia.org/wiki/The_Swimmer_(1968_film)" target="_blank" rel="noreferrer noopener">The Swimmer</a> — one almost immediately draws the comparison of Burt Lancaster moving from pool to pool. Only this time, the journey is one of restoration. Willy isn’t drifting through suburbia trying to outrun a sad reality. He’s moving through it, reminding families what once made their backyards matter. It’s a subtle but meaningful reframing. </p>



<p>Rather than positioning Rick as a manipulator, the filmmakers present something more layered and nuanced. Rick understands that homeowners don’t just need pricing estimates. They need perspective.</p>



<p>“I think they’re ultimately doing good for people,” Derek Frey says. “Rick is pure business. He’s about the sale. Willy is doing it for the reasons he outlined. Everybody kind of comes out a winner.”</p>



<p>Together, they’re not just repairing pools — they’re restoring connection.</p>



<p>And that’s where the film’s theme settles.</p>



<p>The current state of the backyard pool industry isn’t simply about tariffs, inflation, or any of the other litany of issues impacting the industry. It’s about relevance and reminding consumers why they opted to build a pool in the first place.</p>



<h2 class="wp-block-heading">Screening The Current State of the Backyard Pool Industry</h2>



<p>For pool professionals, the takeaway isn’t that they need a gimmick.</p>



<p>It’s remembering what it is that they’re really selling.</p>



<p>The film doesn’t pretend that the economics aren’t real. The cost increases are real. The supply chain strain was real. The sticker shock homeowners feel is real. Those conversations happen every day in the backyard.</p>



<p>But so does the other part — the part that’s harder to quantify.</p>



<p>The first cannonball of the season.<br>The late-night sessions of Marco Polo.<br>The laughter that carries from backyard to backyard all summer long.</p>



<p>Rick understands the business of that, but Willy understands the magic.</p>



<p>And that’s why the film resonates.</p>



<p>Screening this film could be a useful exercise for pool professionals across the industry — not as satire, not as critique, but as perspective. It invites a simple question: Are we leading with cost, or are we leading with value?</p>



<p>We may not all have a magical spirit like Willy to bring along on every job to convince the customer.</p>



<p>Which means the magic has to come through us. Because if we don’t remind them why it matters, no one else will.</p>



<h3 class="wp-block-heading">Ready to take a deeper dive? </h3>



<p>Listen to our entire interview with the filmmakers of <em>The Current State of the Backyard Pool Industry</em> on the Pool Magazine Podcast.</p>



<div id="buzzsprout-player-18733029"></div><script src="https://www.buzzsprout.com/1253243/episodes/18733029-the-current-state-of-the-backyard-pool-industry-short-film-analysis-with-pool-magazine-and-the-filmmakers.js?container_id=buzzsprout-player-18733029&#038;player=small" type="text/javascript" charset="utf-8"></script>



<p>Photo Credits: <a href="https://www.derekfreyfilms.com/">Derek Frey Films</a></p>



<p></p>


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<p>The post <a href="https://www.poolmagazine.com/pool-news/current-state-of-the-backyard-pool-industry-short-film-holds-up-a-mirror/">The Current State of the Backyard Pool Industry: Short Film Holds Up a Mirror</a> appeared first on <a href="https://www.poolmagazine.com">PoolMagazine.com - Get The Latest Pool News</a>.</p>
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		<title>Perception Equals Reality in The Pool Trade, Know Your Worth</title>
		<link>https://www.poolmagazine.com/op-editorials/perception-equals-reality-in-the-pool-trade/</link>
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		<dc:creator><![CDATA[Pool News]]></dc:creator>
		<pubDate>Wed, 08 Apr 2026 18:13:29</pubDate>
				<category><![CDATA[Op Editorials]]></category>
		<guid isPermaLink="false">https://www.poolmagazine.com/?p=37681</guid>

					<description><![CDATA[<img width="1000" height="600" src="https://www.poolmagazine.com/wp-content/uploads/2026/02/how-customers-see-us-1000x600.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="" decoding="async" loading="lazy" srcset="https://www.poolmagazine.com/wp-content/uploads/2026/02/how-customers-see-us-1000x600.jpg 1000w, https://www.poolmagazine.com/wp-content/uploads/2026/02/how-customers-see-us-590x354.jpg 590w, https://www.poolmagazine.com/wp-content/uploads/2026/02/how-customers-see-us-400x240.jpg 400w" sizes="auto, (max-width: 1000px) 100vw, 1000px" /><p>If you ask most pool pros how they see themselves, the answer is pretty consistent. We’re rugged.We’re sun-kissed.We’ve got forearms like rebar and a tan that says “I work outside [&#8230;]</p>
<p>The post <a href="https://www.poolmagazine.com/op-editorials/perception-equals-reality-in-the-pool-trade/">Perception Equals Reality in The Pool Trade, Know Your Worth</a> appeared first on <a href="https://www.poolmagazine.com">PoolMagazine.com - Get The Latest Pool News</a>.</p>
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										<content:encoded><![CDATA[<img width="1000" height="600" src="https://www.poolmagazine.com/wp-content/uploads/2026/02/how-customers-see-us-1000x600.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="" decoding="async" loading="lazy" srcset="https://www.poolmagazine.com/wp-content/uploads/2026/02/how-customers-see-us-1000x600.jpg 1000w, https://www.poolmagazine.com/wp-content/uploads/2026/02/how-customers-see-us-590x354.jpg 590w, https://www.poolmagazine.com/wp-content/uploads/2026/02/how-customers-see-us-400x240.jpg 400w" sizes="auto, (max-width: 1000px) 100vw, 1000px" />
<p>If you ask most pool pros how they see themselves, the answer is pretty consistent.</p>



<p>We’re rugged.<br>We’re sun-kissed.<br>We’ve got forearms like rebar and a tan that says “I work outside for a living.”</p>



<p>In our own mental highlight reel, we’re stepping off a photoshoot. Truck door shuts. Sunglasses on. Water sparkling behind us. A light breeze catches the brim of the hat. The pool is perfect because we made it that way.</p>



<p>We’re craftsmen.<br>We’re troubleshooters.<br>We’re the superheroes of summer.</p>



<p>That’s how we see ourselves.</p>



<p>Now let’s talk about how customers see us.</p>



<p>Because depending on the day — and the invoice — we’re not always the hero in the slow-motion montage.</p>



<p>Sometimes we’re something else entirely.</p>



<h2 class="wp-block-heading">“Can You Do It for Half?”</h2>



<p><strong>The Customer That Thinks You&#8217;re a Clown</strong></p>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="683" height="1024" src="https://www.poolmagazine.com/wp-content/uploads/2026/02/clown-683x1024.jpg" alt="" class="wp-image-37684" srcset="https://www.poolmagazine.com/wp-content/uploads/2026/02/clown-683x1024.jpg 683w, https://www.poolmagazine.com/wp-content/uploads/2026/02/clown-200x300.jpg 200w, https://www.poolmagazine.com/wp-content/uploads/2026/02/clown-768x1152.jpg 768w, https://www.poolmagazine.com/wp-content/uploads/2026/02/clown-300x450.jpg 300w, https://www.poolmagazine.com/wp-content/uploads/2026/02/clown-800x1200.jpg 800w, https://www.poolmagazine.com/wp-content/uploads/2026/02/clown-600x900.jpg 600w, https://www.poolmagazine.com/wp-content/uploads/2026/02/clown.jpg 1024w" sizes="auto, (max-width: 683px) 100vw, 683px" /></figure>



<div style="height:20px" aria-hidden="true" class="wp-block-spacer"></div>



<p>You hand them an estimate.</p>



<p>They tilt their head.</p>



<p>“Can you do it for half?”</p>



<p>In that moment, something shifts. Suddenly you’re not a professional with insurance, fuel costs, payroll, chemical increases, equipment overhead, licensing, and taxes.</p>



<p>You’re Bozo.</p>



<p>They see you juggling test kits and chlorine tabs, honking a horn, performing tricks for their amusement.</p>



<p>“Come on, it’ll only take you a few minutes.”<br>“It’s just brushing and checking chemicals.”<br>“My cousin said it shouldn’t cost that much.”</p>



<p>In their mind, your time is elastic. Your experience is optional. Your overhead is imaginary.</p>



<p>What they see: A guy who can cut his price in half if he just “wants the work bad enough.”<br>What you see: The math doesn’t change just because someone asks nicely.</p>



<p>The clown persona is born when price becomes entertainment. And suddenly you’re expected to juggle.</p>



<h2 class="wp-block-heading">“You’re Way Overpriced.”</h2>



<p><strong>The Customer Who Thinks You&#8217;re Robbing Them</strong></p>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="683" height="1024" src="https://www.poolmagazine.com/wp-content/uploads/2026/02/robber-683x1024.jpg" alt="" class="wp-image-37685" srcset="https://www.poolmagazine.com/wp-content/uploads/2026/02/robber-683x1024.jpg 683w, https://www.poolmagazine.com/wp-content/uploads/2026/02/robber-200x300.jpg 200w, https://www.poolmagazine.com/wp-content/uploads/2026/02/robber-768x1152.jpg 768w, https://www.poolmagazine.com/wp-content/uploads/2026/02/robber-300x450.jpg 300w, https://www.poolmagazine.com/wp-content/uploads/2026/02/robber-800x1200.jpg 800w, https://www.poolmagazine.com/wp-content/uploads/2026/02/robber-600x900.jpg 600w, https://www.poolmagazine.com/wp-content/uploads/2026/02/robber.jpg 1024w" sizes="auto, (max-width: 683px) 100vw, 683px" /></figure>



<div style="height:20px" aria-hidden="true" class="wp-block-spacer"></div>



<p>This one is sure of it.</p>



<p>They don’t just think you’re expensive.</p>



<p>They think you’re stealing from them.</p>



<p>You present your proposal. They lean back. Arms crossed.</p>



<p>“I had a guy who did it for way less.”</p>



<p>Sure you did.</p>



<p>In their imagination, you’re standing there in a ski mask with a bag full of hundred-dollar bills. Every invoice is a heist. Every service call is a getaway.</p>



<p>They don’t see the truck payment.<br>They don’t see the two hours in traffic.<br>They don’t see the diagnostic time before you ever touched a tool.</p>



<p>They see a number — and they see themselves losing.</p>



<p>The irony? Most pool pros price to survive, not to rob. Margins are tighter than most homeowners realize. Fuel, chemicals, parts, software, payroll, insurance — it all adds up.</p>



<p>But perception is powerful.</p>



<p>When someone thinks you’re overpriced, you’re no longer a technician.</p>



<p>You’re a thief in broad daylight.</p>



<h2 class="wp-block-heading">“I Can Pay You Next Month.”</h2>



<p><strong>This Customer Thinks You&#8217;re a Multi-Millionaire Running a Non-Profit</strong> </p>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="683" height="1024" src="https://www.poolmagazine.com/wp-content/uploads/2026/02/millionaire-683x1024.jpg" alt="" class="wp-image-37686" srcset="https://www.poolmagazine.com/wp-content/uploads/2026/02/millionaire-683x1024.jpg 683w, https://www.poolmagazine.com/wp-content/uploads/2026/02/millionaire-200x300.jpg 200w, https://www.poolmagazine.com/wp-content/uploads/2026/02/millionaire-768x1152.jpg 768w, https://www.poolmagazine.com/wp-content/uploads/2026/02/millionaire-300x450.jpg 300w, https://www.poolmagazine.com/wp-content/uploads/2026/02/millionaire-800x1200.jpg 800w, https://www.poolmagazine.com/wp-content/uploads/2026/02/millionaire-600x900.jpg 600w, https://www.poolmagazine.com/wp-content/uploads/2026/02/millionaire.jpg 1024w" sizes="auto, (max-width: 683px) 100vw, 683px" /></figure>



<div style="height:20px" aria-hidden="true" class="wp-block-spacer"></div>



<p>Then there’s the customer who assumes you operate like a bank.</p>



<p>“I can get you next month.”</p>



<p>Translation: Carry me.</p>



<p>In their world, you’re sitting on a pile of cash. Money flows freely. You can float balances indefinitely because, well, you must be rolling in it.</p>



<p>You fix their pump today.<br>You replace the filter.<br>You clean up the mess.</p>



<p>And they’ll square up… eventually.</p>



<p>They don’t see payroll hitting Friday morning.<br>They don’t see supplier invoices due in 15 days.<br>They don’t see the credit card bill from the parts you fronted.</p>



<p>In their mind, you’re a small business owner — which must mean you’re independently wealthy.</p>



<p>In reality, you’re operating on razor-thin cash flow like most service businesses in America.</p>



<p>You’re not a millionaire floating bills.</p>



<p>You’re a working professional trying to keep everything moving.</p>



<h2 class="wp-block-heading">“I Need It Done Immediately.”</h2>



<p><strong>This Customer Thinks You&#8217;re Some Sort of a Magician</strong></p>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="683" height="1024" src="https://www.poolmagazine.com/wp-content/uploads/2026/02/magician-683x1024.jpg" alt="" class="wp-image-37687" srcset="https://www.poolmagazine.com/wp-content/uploads/2026/02/magician-683x1024.jpg 683w, https://www.poolmagazine.com/wp-content/uploads/2026/02/magician-200x300.jpg 200w, https://www.poolmagazine.com/wp-content/uploads/2026/02/magician-768x1152.jpg 768w, https://www.poolmagazine.com/wp-content/uploads/2026/02/magician-300x450.jpg 300w, https://www.poolmagazine.com/wp-content/uploads/2026/02/magician-800x1200.jpg 800w, https://www.poolmagazine.com/wp-content/uploads/2026/02/magician-600x900.jpg 600w, https://www.poolmagazine.com/wp-content/uploads/2026/02/magician.jpg 1024w" sizes="auto, (max-width: 683px) 100vw, 683px" /></figure>



<div style="height:20px" aria-hidden="true" class="wp-block-spacer"></div>



<p>This one’s my favorite.</p>



<p>They call at 4:30 PM on a Friday.</p>



<p>“We’re having a party tomorrow.”</p>



<p>And suddenly, you’re not a pool pro. You’re Harry Potter.</p>



<p>You’re expected to wave a wand and reverse three weeks of neglect in 12 hours.</p>



<p>Green water?<br>Broken heater?<br>Dead pump?<br>Cracked valve?</p>



<p>No problem. Surely you can just <em>make it happen.</em> In their head, you’ve been waiting by the phone for this very moment. No other customers. No schedule. No route. No other emergencies.</p>



<p>Just you, poised dramatically beside your truck, ready to conjure clarity out of chaos.</p>



<p>They don’t see the 40 other pools on the route.<br>They don’t see the backlog of parts.<br>They don’t see that “immediately” is rarely possible without someone else waiting longer.</p>



<p>But urgency has a way of rewriting reality.</p>



<p>And when a party is on the line, you’re not a technician.</p>



<p>You’re a magician.</p>



<h2 class="wp-block-heading">“Can You Break It Down for Me?”</h2>



<p><strong>The Customer Who Wants You To Break Down Every Bill</strong></p>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="683" height="1024" src="https://www.poolmagazine.com/wp-content/uploads/2026/02/breakdance-683x1024.jpg" alt="" class="wp-image-37688" srcset="https://www.poolmagazine.com/wp-content/uploads/2026/02/breakdance-683x1024.jpg 683w, https://www.poolmagazine.com/wp-content/uploads/2026/02/breakdance-200x300.jpg 200w, https://www.poolmagazine.com/wp-content/uploads/2026/02/breakdance-768x1152.jpg 768w, https://www.poolmagazine.com/wp-content/uploads/2026/02/breakdance-300x450.jpg 300w, https://www.poolmagazine.com/wp-content/uploads/2026/02/breakdance-800x1200.jpg 800w, https://www.poolmagazine.com/wp-content/uploads/2026/02/breakdance-600x900.jpg 600w, https://www.poolmagazine.com/wp-content/uploads/2026/02/breakdance.jpg 1024w" sizes="auto, (max-width: 683px) 100vw, 683px" /></figure>



<div style="height:20px" aria-hidden="true" class="wp-block-spacer"></div>



<p>Then there’s the spreadsheet shopper.</p>



<p>They want every detail itemized.</p>



<p>Every chemical.<br>Every labor minute.<br>Every markup.<br>Every gasket.</p>



<p>Get your dancing shoes on. You’re not just giving an estimate. You’re performing.</p>



<p>They want to compare you to the next five guys who show up in a Google search. They want to line up your numbers like a fantasy football draft and see who’s cheapest.</p>



<p>In that moment, you’re not a pool professional.</p>



<p>You’re a break dancer on cardboard.</p>



<p>“Break it down for me.”</p>



<p>While transparency is good — and professionalism demands clarity — there’s a difference between understanding the work and dissecting it to the penny so it can be shopped.</p>



<p>Some customers see a partner.<br>Others see a spreadsheet.</p>



<h2 class="wp-block-heading">The Reality Behind the Personas</h2>



<p>Here’s the part we don’t talk about enough.</p>



<p>Most pool pros are just normal people running small businesses. We’ve got mortgages, kids, payroll to meet, trucks that need maintenance, supplier accounts that come due whether we got paid or not, and alarm clocks that go off long before most of our customers are awake. This isn’t a hobby or a side hustle — it’s how we feed our families.</p>



<p>We’re not clowns looking to perform at half price, and we’re not thieves twisting our moustaches, plotting ways to rip off the customer. We’re not sitting on piles of cash, and we’re definitely not magicians who can bend time and reality to accommodate every last-minute request. We’re professionals who learned a trade, invested in equipment, carry insurance, and take on real responsibility every time we touch someone’s backyard.</p>



<p>There’s pride in this work. Clear water doesn’t happen by accident. Equipment doesn’t fix itself. When something breaks, leaks, shorts out, or turns green overnight, someone has to understand the system well enough to diagnose it and make it right. That knowledge comes from experience — and experience has value.</p>



<p>Most of us aren’t trying to squeeze every buck we can out of a customer. We’re not eager to argue over invoices or chase unpaid balances. We don’t enjoy telling someone we can’t reshuffle an entire week because a party was scheduled without notice. What we want is pretty simple: to do great work, to be treated fairly, and to have our expertise respected.</p>



<p>At the end of the day, pool pros and homeowners actually want the same thing — a backyard that works the way it’s supposed to and a relationship that feels honest. When there’s mutual respect, all those exaggerated personas disappear, and what’s left is just a professional providing a service for customers who value it.</p>



<h2 class="wp-block-heading">The Business Side of Perception Equals Reality</h2>



<p>There’s a hard truth in this industry that doesn’t get talked about enough: perception is reality.</p>



<p>If a customer believes your time isn’t valuable, they’ll treat it that way. If they believe your pricing is flexible, they’ll test it. If they believe you “need the work,” they’ll negotiate accordingly.</p>



<p>But where does that perception come from?</p>



<p>A lot of it starts with the pool pro.</p>



<p>How you present an estimate matters. How you explain scope matters. Whether you pause and wait after stating your price — or immediately start justifying it — matters. Customers read hesitation. They read uncertainty. And they respond to it.</p>



<p>This isn’t about ego. It’s about positioning.</p>



<p>If you treat your service like a commodity, it will be compared like one. If you present it as skilled, insured, accountable professional work — with systems, standards, and policies behind it — it gets treated differently.</p>



<p>Self-worth in business isn’t emotional. It shows up in structure.</p>



<p>Do you have clear payment terms?<br>Do you enforce them?<br>Do you charge diagnostic time consistently?<br>Do you walk away when a job doesn’t make sense?</p>



<p>Those decisions communicate value far more than any speech about “experience” ever will.</p>



<p>When you value your time, you schedule it intentionally.<br>When you value your expertise, you charge for it.<br>When you value your service, you stop racing to the bottom.</p>



<p>Customers take cues from how you operate. If you discount quickly, they learn to wait for it. If you bend policies often, they expect exceptions. If you over-explain your pricing defensively, they sense it’s negotiable.</p>



<p>On the flip side, when you’re clear and steady — “Here’s the scope. Here’s the price. Here’s how we handle payment.” — most reasonable customers adjust to that framework.</p>



<p>The industry sometimes conditions pool pros to feel lucky just to have the work. But this is skilled labor. It requires technical knowledge, physical effort, liability, and responsibility. The backyard may be leisure for the homeowner, but it’s infrastructure when it breaks.</p>



<p>If you don’t believe your work has real value, it’s hard to expect customers to believe it either.</p>



<p>Perception is reality in service businesses. The way you see your own operation — serious business or side hustle, professional service or “just pool work” — shapes how others respond to you.</p>



<p>And over time, the customers you attract will mirror that perception.</p>


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<p>The post <a href="https://www.poolmagazine.com/op-editorials/perception-equals-reality-in-the-pool-trade/">Perception Equals Reality in The Pool Trade, Know Your Worth</a> appeared first on <a href="https://www.poolmagazine.com">PoolMagazine.com - Get The Latest Pool News</a>.</p>
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		<title>Rising Fuel Costs Are Hitting Pool Pros Where It Hurts Most</title>
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		<dc:creator><![CDATA[Pool News]]></dc:creator>
		<pubDate>Tue, 07 Apr 2026 21:21:04</pubDate>
				<category><![CDATA[Pool News]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[fuel prices]]></category>
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					<description><![CDATA[<img width="1000" height="600" src="https://www.poolmagazine.com/wp-content/uploads/2026/04/rising-fuel-costs-1000x600.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Rising Fuel Costs Are Hitting Pool Pros Where It Hurts Most" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="" decoding="async" loading="lazy" srcset="https://www.poolmagazine.com/wp-content/uploads/2026/04/rising-fuel-costs-1000x600.jpg 1000w, https://www.poolmagazine.com/wp-content/uploads/2026/04/rising-fuel-costs-590x354.jpg 590w, https://www.poolmagazine.com/wp-content/uploads/2026/04/rising-fuel-costs-400x240.jpg 400w" sizes="auto, (max-width: 1000px) 100vw, 1000px" /><p>Rising fuel costs are quickly becoming one of the biggest pressures facing pool professionals this season. For an industry that depends on being out in the field every day, the [&#8230;]</p>
<p>The post <a href="https://www.poolmagazine.com/pool-news/rising-fuel-costs-are-hitting-pool-pros-where-it-hurts-most/">Rising Fuel Costs Are Hitting Pool Pros Where It Hurts Most</a> appeared first on <a href="https://www.poolmagazine.com">PoolMagazine.com - Get The Latest Pool News</a>.</p>
]]></description>
										<content:encoded><![CDATA[<img width="1000" height="600" src="https://www.poolmagazine.com/wp-content/uploads/2026/04/rising-fuel-costs-1000x600.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Rising Fuel Costs Are Hitting Pool Pros Where It Hurts Most" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="" decoding="async" loading="lazy" srcset="https://www.poolmagazine.com/wp-content/uploads/2026/04/rising-fuel-costs-1000x600.jpg 1000w, https://www.poolmagazine.com/wp-content/uploads/2026/04/rising-fuel-costs-590x354.jpg 590w, https://www.poolmagazine.com/wp-content/uploads/2026/04/rising-fuel-costs-400x240.jpg 400w" sizes="auto, (max-width: 1000px) 100vw, 1000px" />
<p>Rising fuel costs are quickly becoming one of the biggest pressures facing pool professionals this season. For an industry that depends on being out in the field every day, the impact is immediate.</p>



<p>No matter the role—service, construction, remodeling, or sales—pool companies rely heavily on their vehicles to get the job done. Crews are constantly moving between stops, job sites, and customer appointments, often covering a lot of ground in a single day. Trucks aren’t just a convenience—they’re a core part of how pool companies operate.</p>



<p>That’s why fuel costs hit harder here than in most industries. When prices climb, it doesn’t take long for that increase to show up across the board. What used to be a manageable expense is now becoming a real strain on day-to-day operations, forcing companies to pay closer attention to routing, efficiency, and overall fleet costs.</p>



<h2 class="wp-block-heading">What’s Driving Fuel Prices Higher</h2>



<p>The current <a href="https://www.nytimes.com/2026/03/10/us/gas-prices-iran-war-cost-of-living.html" target="_blank" rel="noreferrer noopener">spike in fuel prices</a> isn’t happening in a vacuum. It’s being driven by geopolitical tension centered around Iran and the <a href="https://www.cbsnews.com/news/gas-prices-today-iran-war-strait-of-hormuz/" target="_blank" rel="noreferrer noopener">Strait of Hormuz</a>, one of the most critical oil chokepoints in the world.</p>



<p>Roughly a <a href="https://en.wikipedia.org/wiki/2026_Strait_of_Hormuz_crisis" target="_blank" rel="noreferrer noopener">fifth of the global oil supply</a> moves through that narrow passage. When conflict escalates or shipping lanes are threatened, even the perception of disruption sends shockwaves through energy markets. Tankers reroute, insurance costs climb, and traders begin pricing in risk before actual shortages even materialize.</p>



<p>That’s exactly what we’re seeing play out right now. Oil prices have surged as markets react to instability in the region, and those increases are working their way down the chain—from crude oil to refined gasoline and diesel—until they land squarely at the pump.</p>



<p>Diesel, in particular, has been hit harder than gasoline due to tighter global supply and its reliance on international shipping. That matters for the pool industry because diesel fuels everything from heavy-duty trucks to construction equipment and material transport.</p>



<p>The bottom line is simple: when global oil flows get disrupted or even threatened, domestic fuel prices respond quickly—and often aggressively.</p>



<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="989" height="590" src="https://www.poolmagazine.com/wp-content/uploads/2026/04/national_average_gas_prices.jpg" alt="National Average Gas Prices - Year Over Year" class="wp-image-38169" srcset="https://www.poolmagazine.com/wp-content/uploads/2026/04/national_average_gas_prices.jpg 989w, https://www.poolmagazine.com/wp-content/uploads/2026/04/national_average_gas_prices-300x179.jpg 300w, https://www.poolmagazine.com/wp-content/uploads/2026/04/national_average_gas_prices-768x458.jpg 768w, https://www.poolmagazine.com/wp-content/uploads/2026/04/national_average_gas_prices-400x240.jpg 400w, https://www.poolmagazine.com/wp-content/uploads/2026/04/national_average_gas_prices-800x477.jpg 800w, https://www.poolmagazine.com/wp-content/uploads/2026/04/national_average_gas_prices-600x358.jpg 600w" sizes="auto, (max-width: 989px) 100vw, 989px" /></figure>



<h2 class="wp-block-heading">A Look at Prices Then vs. Now</h2>



<p>Compared to this time last year, fuel costs have taken a noticeable jump.</p>



<p>Nationally, gasoline prices have climbed from the low-$3 range into the $4-plus range in many markets, representing roughly a 25–30% increase year-over-year. Diesel has surged even more dramatically, with increases approaching 40–50% in some cases.</p>



<p>And while those numbers are significant on their own, they don’t tell the full story.</p>



<div style="height:20px" aria-hidden="true" class="wp-block-spacer"></div>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="498" src="https://www.poolmagazine.com/wp-content/uploads/2026/04/fuel-price-map-1024x498.jpg" alt="" class="wp-image-38168" srcset="https://www.poolmagazine.com/wp-content/uploads/2026/04/fuel-price-map-1024x498.jpg 1024w, https://www.poolmagazine.com/wp-content/uploads/2026/04/fuel-price-map-300x146.jpg 300w, https://www.poolmagazine.com/wp-content/uploads/2026/04/fuel-price-map-768x374.jpg 768w, https://www.poolmagazine.com/wp-content/uploads/2026/04/fuel-price-map-1536x747.jpg 1536w, https://www.poolmagazine.com/wp-content/uploads/2026/04/fuel-price-map-800x389.jpg 800w, https://www.poolmagazine.com/wp-content/uploads/2026/04/fuel-price-map-1400x681.jpg 1400w, https://www.poolmagazine.com/wp-content/uploads/2026/04/fuel-price-map-600x292.jpg 600w, https://www.poolmagazine.com/wp-content/uploads/2026/04/fuel-price-map.jpg 1965w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">Fuel Map Courtesy <a href="https://gasprices.aaa.com/" target="_blank" rel="noreferrer noopener">GasPrices.AAA.com</a></figcaption></figure>



<div style="height:20px" aria-hidden="true" class="wp-block-spacer"></div>



<h3 class="wp-block-heading">Western States Hit Hardest</h3>



<p>The western states, already home to some of the <a href="https://www.cbsnews.com/news/california-gas-prices-investigation-whats-to-blame/" target="_blank" rel="noreferrer noopener">highest fuel prices in the country</a>—have been hit especially hard. It’s not uncommon to see prices well above the national average, pushing deeper into the $5+ range for gasoline and <a href="https://www.nbclosangeles.com/news/local/diesel-fuel-prices-california/3870565/" target="_blank" rel="noreferrer noopener">even higher for diesel</a>.</p>



<p>That’s particularly relevant for the pool industry. California isn’t just another state—it’s one of the largest and most active pool markets in the country. From new construction to ongoing service and maintenance, the concentration of pool ownership means a significant portion of the industry is operating in one of the most expensive fuel environments in the U.S.</p>



<p>Fuel prices tend to run higher across the western half of the U.S. in general. Refining capacity is more limited, particularly in California, where the state relies on a smaller number of in-state refineries that produce a specialized gasoline blend required by stricter environmental regulations. That limits supply flexibility—when one refinery goes down for maintenance or an outage, prices can spike quickly. Add in higher state taxes, regulatory costs, and a geographic disconnect from major Gulf Coast refining hubs, and it becomes more expensive to produce and distribute fuel. The result is a market that’s more sensitive to disruptions and consistently priced above the national average.</p>



<h2 class="wp-block-heading">The Daily Impact of Rising Fuel Costs on Pool Operations</h2>



<p>For pool professionals, rising fuel costs aren’t theoretical—they show up every single day.</p>



<p>A service technician running a route might drive 80 to 120 miles in a day. Multiply that across a week, then across an entire team, and you’re talking about hundreds or thousands of gallons consumed every month.</p>



<p>Now layer in a 25–50% increase in fuel costs. At some point, those rising costs have to be <a href="https://nypost.com/2026/04/03/business/how-fuel-related-surcharges-could-raise-prices-hammer-businesses-this-might-be-the-final-straw/" target="_blank" rel="noreferrer noopener">absorbed—or passed along</a>.</p>



<p>We’re already seeing pool service professionals begin to address this head-on. Price increase letters are going out to customers, explaining the reality of higher operating costs and the need to adjust monthly service rates accordingly.</p>



<p>For builders, the impact is more layered. Increased fuel costs affect:</p>



<p>• Material delivery pricing<br>• Equipment transport<br>• Labor costs tied to travel time<br>• Subcontractor pricing</p>



<p>All of that ultimately feeds into the total cost of a project.</p>



<p>While no company wants to raise prices, the reality is that sustained increases in fuel costs make it unavoidable. Margins in the pool industry are already under pressure from labor, materials, and regulatory costs. Fuel is now another major lever pulling those margins tighter.</p>



<div style="height:20px" aria-hidden="true" class="wp-block-spacer"></div>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://www.poolmagazine.com/wp-content/uploads/2026/04/fuel-prices-continue-to-rise-1024x576.jpg" alt="" class="wp-image-38166" srcset="https://www.poolmagazine.com/wp-content/uploads/2026/04/fuel-prices-continue-to-rise-1024x576.jpg 1024w, https://www.poolmagazine.com/wp-content/uploads/2026/04/fuel-prices-continue-to-rise-300x169.jpg 300w, https://www.poolmagazine.com/wp-content/uploads/2026/04/fuel-prices-continue-to-rise-768x432.jpg 768w, https://www.poolmagazine.com/wp-content/uploads/2026/04/fuel-prices-continue-to-rise-800x450.jpg 800w, https://www.poolmagazine.com/wp-content/uploads/2026/04/fuel-prices-continue-to-rise-600x338.jpg 600w, https://www.poolmagazine.com/wp-content/uploads/2026/04/fuel-prices-continue-to-rise.jpg 1280w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<div style="height:20px" aria-hidden="true" class="wp-block-spacer"></div>



<h2 class="wp-block-heading">How Companies Are Responding</h2>



<p>Pool companies aren’t just sitting back and absorbing the hit—they’re adapting.</p>



<p>One of the most notable shifts in the industry has been how companies are rethinking their fleets altogether—but for many, there’s no easy solution.</p>



<h3 class="wp-block-heading">Tightening Routes</h3>



<p>David Goldenberg, owner of <a href="https://lasvegaspoolbros.com/" target="_blank" rel="noreferrer noopener">Las Vegas Pool Bros</a>, says rising fuel costs have forced operators like him to take a hard look at how much they’re spending to reach their customers.</p>



<p>“Fuel has become one of the biggest variables in our operation. When you’re running multiple trucks every day, even a small increase at the pump turns into a significant expense by the end of the month. That’s really what pushed us to start tightening our route. For us it’s about controlling costs and protecting the business from the kind of volatility we’re seeing right now.”</p>



<h3 class="wp-block-heading">Moving to EV / Hybrid Vehicles</h3>



<p>For others, the conversation has shifted beyond tightening routes and into rethinking the long-term makeup of their fleet.</p>



<p>Paul Presley, owner of Blue Wave Pools, has been methodically working at transitioning his vehicles as a way to reduce exposure to rising fuel costs, though he says the process is far from straightforward.</p>



<p>“Fuel costs have definitely been a wake-up call for us. We knew we couldn’t just keep absorbing increases every year and expect it not to impact the business. We’ve started transitioning the fleet and we’re about halfway there now, but it’s not as simple as flipping a switch. The goal is to get to a place where all of our vehicles are either electric or hybrid, but getting there takes time and money.”</p>



<p>Presley says that path has become more challenging as incentives that once helped offset the cost of electric vehicles have been <a href="https://autofinance.chase.com/electric-vehicles/library/article/electric-vehicle-tax-credits-whats-next" target="_blank" rel="noreferrer noopener">scaled back or removed</a>.</p>



<p>“For a while, the numbers made a lot more sense with the incentives in place. Losing things like the <a href="https://www.npr.org/2025/08/22/nx-s1-5511244/ev-tax-credit-deadline-irs">$7,500 tax credit</a> definitely changes the equation. You’re still dealing with higher upfront costs, and you have to be more strategic about how and when you make those upgrades.”</p>



<h3 class="wp-block-heading">Better Fleet Management</h3>



<p><a href="https://www.poolmagazine.com/guest-post/pool-service-providers-can-clean-up-with-fleet-management-solutions/">Fleet management tools</a> have quickly becoming one of the biggest eye-openers for pool companies trying to get a handle on rising fuel costs. What many operators are discovering is that the problem isn’t just what they’re paying at the pump—it’s how fuel is being used throughout the day.</p>



<p>Elizabeth Donald of Superior Pools notes that the opportunity for savings is often hiding in plain sight.</p>



<p>“Fuel is an enormous cost—especially now—and even small changes in driver behavior can produce dramatic savings. Idling, for instance, burns a half-gallon of fuel per hour. When diesel costs $6 per gallon, that can be several hundred dollars a day in wasted fuel for a 10-truck fleet.”</p>



<p>For Superior Pools, it&#8217;s about seeing exactly how long trucks are idling, how aggressively they’re being driven, and how efficient each route actually is. What fleet management tools have done for them is help turn those assumptions into hard data.</p>



<p>In many cases, that visibility alone is enough to drive immediate change. Companies are tightening routes, reducing idle time, and coaching drivers on more efficient habits—all without adding new vehicles or making major capital investments.</p>



<p>And while these strategies are helping companies regain some control, they don’t eliminate the bigger question looming over the industry: where do fuel prices go from here?</p>



<h2 class="wp-block-heading">What the Industry Is Watching for the Rest of 2026</h2>



<p>Looking ahead, there are a few key factors pool professionals are keeping an eye on:</p>



<p>• Stability (or escalation) in the Middle East<br>• Oil production levels from major global suppliers<br>• Domestic refining capacity and output<br>• Seasonal demand shifts during peak summer months</p>



<p>At the same time, many companies are taking a more proactive approach to cost management. That includes reevaluating service areas, tightening route density, investing in more efficient vehicles, and communicating transparently with customers about pricing increases.</p>



<p>The reality is that fuel costs are now a strategic consideration, not just an operational expense.</p>



<h2 class="wp-block-heading">Is There Any Relief on the Horizon?</h2>



<p>That’s the question everyone is asking.</p>



<p>The honest answer is that it depends heavily on what happens geopolitically. If tensions around the Strait of Hormuz ease and oil flows stabilize, we could see some softening in fuel prices. But even in that scenario, prices don’t typically snap back overnight.</p>



<p>Markets tend to hold onto a risk premium until there’s sustained stability. That means even if conditions improve, it could take months for prices to normalize.</p>



<p>If tensions persist or escalate, the opposite is true. Prices could remain elevated—or climb even higher—especially for diesel.</p>



<p>For pool professionals, that means planning for continued volatility rather than banking on a quick return to lower prices.</p>



<h2 class="wp-block-heading">The Bottom Line</h2>



<p>Fuel has always been a part of doing business in the pool industry—but rarely has it taken center stage like it is right now.</p>



<p>From service routes to construction sites, rising costs are reshaping how companies operate, price their services, and plan for the future. The impact is immediate, tangible, and widespread.</p>



<p>Whether relief comes later this year or the industry settles into a new normal of elevated prices, one thing is clear: pool professionals will continue to adapt, just as they always have.</p>



<p>But for now, it’s a season where every gallon matters—and every dollar counts.</p>


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<p>The post <a href="https://www.poolmagazine.com/pool-news/rising-fuel-costs-are-hitting-pool-pros-where-it-hurts-most/">Rising Fuel Costs Are Hitting Pool Pros Where It Hurts Most</a> appeared first on <a href="https://www.poolmagazine.com">PoolMagazine.com - Get The Latest Pool News</a>.</p>
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		<title>Structure Studios Launches Version 4 of Its Professional Pool and Landscape Design Software Suite</title>
		<link>https://www.poolmagazine.com/news/press-releases/structure-studios-launches-version-4-of-its-professional-pool-and-landscape-design-software-suite/</link>
					<comments>https://www.poolmagazine.com/news/press-releases/structure-studios-launches-version-4-of-its-professional-pool-and-landscape-design-software-suite/#respond</comments>
		
		<dc:creator><![CDATA[Marianne Trusty]]></dc:creator>
		<pubDate>Tue, 07 Apr 2026 20:00:00</pubDate>
				<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[3D pool designs]]></category>
		<category><![CDATA[noah nehlich]]></category>
		<category><![CDATA[pool design]]></category>
		<category><![CDATA[pool designers]]></category>
		<category><![CDATA[pool studio]]></category>
		<category><![CDATA[structure studios]]></category>
		<category><![CDATA[vip3d]]></category>
		<guid isPermaLink="false">https://www.poolmagazine.com/?p=38205</guid>

					<description><![CDATA[<img width="1000" height="600" src="https://www.poolmagazine.com/wp-content/uploads/2026/04/VIP3D_version4_struture_studios-1000x600.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Structure Studios Launches Version 4 of Its Professional Pool and Landscape Design Software Suite" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="" decoding="async" loading="lazy" srcset="https://www.poolmagazine.com/wp-content/uploads/2026/04/VIP3D_version4_struture_studios-1000x600.jpg 1000w, https://www.poolmagazine.com/wp-content/uploads/2026/04/VIP3D_version4_struture_studios-590x354.jpg 590w, https://www.poolmagazine.com/wp-content/uploads/2026/04/VIP3D_version4_struture_studios-400x240.jpg 400w" sizes="auto, (max-width: 1000px) 100vw, 1000px" /><p>New 3D Engine, Path Tracing, and Over 1,000 New Assets Make Version 4 the Most Powerful Release in Structure Studios History</p>
<p>The post <a href="https://www.poolmagazine.com/news/press-releases/structure-studios-launches-version-4-of-its-professional-pool-and-landscape-design-software-suite/">Structure Studios Launches Version 4 of Its Professional Pool and Landscape Design Software Suite</a> appeared first on <a href="https://www.poolmagazine.com">PoolMagazine.com - Get The Latest Pool News</a>.</p>
]]></description>
										<content:encoded><![CDATA[<img width="1000" height="600" src="https://www.poolmagazine.com/wp-content/uploads/2026/04/VIP3D_version4_struture_studios-1000x600.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Structure Studios Launches Version 4 of Its Professional Pool and Landscape Design Software Suite" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="" decoding="async" loading="lazy" srcset="https://www.poolmagazine.com/wp-content/uploads/2026/04/VIP3D_version4_struture_studios-1000x600.jpg 1000w, https://www.poolmagazine.com/wp-content/uploads/2026/04/VIP3D_version4_struture_studios-590x354.jpg 590w, https://www.poolmagazine.com/wp-content/uploads/2026/04/VIP3D_version4_struture_studios-400x240.jpg 400w" sizes="auto, (max-width: 1000px) 100vw, 1000px" />
<p>HENDERSON, NV—April 7, 2026—<strong>Structure Studios</strong> is redefining the gold standard in pool and landscape design with the <a href="https://blog.structurestudios.com/software/new-version4-vip3d-poolstudio-vizterra-update" target="_blank" rel="noreferrer noopener">launch of Version 4</a>. Today’s major update to Vip3D, Pool Studio, and VizTerra streamlines the workflow for thousands of professionals worldwide who rely on the suite to deliver more than two million projects every year.</p>



<p>Built on a redesigned 3D engine, the update introduces significant advancements in rendering quality, real-time performance, workflow efficiency, and the most comprehensive library expansion in company history. This update is designed to help pool and landscape professionals create photorealistic 3D designs faster and produce precise, accurate, construction-ready plans.</p>



<p>Version 4 redefines what’s possible in outdoor design by pairing high-end visualization with an intuitive workflow. The next-generation rendering engine introduces Path Tracing to simulate real-world lighting behavior with incredible accuracy. With options like DLSS and dynamic Global Illumination, designers can now leverage the key tools in Version 4 to achieve significantly improved performance without sacrificing visual quality, even when rendering complex scenes with realistic lighting, reflections, and indirect light.</p>



<p>“Version 4 is the most significant leap forward we’ve taken,” said <a href="https://www.poolmagazine.com/pool-news/chatting-with-pool-design-innovator-noah-nehlich/" type="post" id="17320">Noah Nehlich</a>, Founder and President of Structure Studios. “We rebuilt our engine from the ground up to deliver dramatically better visuals and faster performance. Our goal wasn’t just to make the water look better; we wanted to make the entire design-to-build workflow feel completely seamless. Whether you’re a new designer, an experienced professional, or part of a high-volume design-build firm, Version 4 provides you with tools to achieve spectacular results straight out of the box and close more sales.”</p>



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<iframe loading="lazy" title="Version 4: The Next Evolution in Professional Outdoor Living Design" width="740" height="416" src="https://www.youtube.com/embed/ER7ykp1OucU?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
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<h3 class="wp-block-heading">Key Features in Version 4</h3>



<p>• Path Tracing &amp; Advanced Lighting: A redesigned rendering engine delivers beautiful, instant results with precise new controls for fine-tuning specific moods and artistic styles.<br>• DLSS &amp; Global Illumination: Real-time performance is dramatically improved. Fully dynamic indirect lighting and reflections now simulate how light interacts between objects with greater accuracy than ever before.<br>• HDRI Skies: Designers can now create more realistic skies and lighting environments by selecting from the library of HDRI skies or importing their own custom options.<br>• 1,000+ New Library Assets: Version 4 adds 456 new plant and tree models, 148 new materials (including 65 brick options, 14 marble styles, and 30 stacked stone options), 165 new furniture pieces, and 380 additional library items, including a completely new Dynamic Door System and updated Dynamic Rockwork.<br>• Expanded GIS Data: Designers can now automatically generate parcel lines, setbacks, 3D structures, and property information directly within the workflow.<br>• Cross Sections &amp; Scaled 3D Plan Views: New features allow designers to cut precise cross sections through any project and export full-color scaled 3D plan views, simplifying the path from concept to construction.<br>• Expanded Grid Size: The design grid now supports projects up to 2,550 ft x 2,550 ft, accommodating even the most ambitious commercial and residential projects.<br>• Default System: Designers can now save preferred settings, styles, fonts, and page templates as defaults, which can be applied automatically to every new project to streamline the design process.</p>



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<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://www.poolmagazine.com/wp-content/uploads/2026/04/version_4_vip3d_structure_studios-1024x576.jpg" alt="Version 4 of Vip3D, Pool Studio, and VizTerra is available now." class="wp-image-38207" srcset="https://www.poolmagazine.com/wp-content/uploads/2026/04/version_4_vip3d_structure_studios-1024x576.jpg 1024w, https://www.poolmagazine.com/wp-content/uploads/2026/04/version_4_vip3d_structure_studios-300x169.jpg 300w, https://www.poolmagazine.com/wp-content/uploads/2026/04/version_4_vip3d_structure_studios-768x432.jpg 768w, https://www.poolmagazine.com/wp-content/uploads/2026/04/version_4_vip3d_structure_studios-800x450.jpg 800w, https://www.poolmagazine.com/wp-content/uploads/2026/04/version_4_vip3d_structure_studios-150x84.jpg 150w, https://www.poolmagazine.com/wp-content/uploads/2026/04/version_4_vip3d_structure_studios-512x288.jpg 512w, https://www.poolmagazine.com/wp-content/uploads/2026/04/version_4_vip3d_structure_studios-600x338.jpg 600w, https://www.poolmagazine.com/wp-content/uploads/2026/04/version_4_vip3d_structure_studios.jpg 1280w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



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<h3 class="wp-block-heading">Availability</h3>



<p>Version 4 of Vip3D, Pool Studio, and VizTerra is available now. Current members can download the update immediately. New users can start a free 30-day trial or learn more about Structure Studios’ professional landscape and pool design software at structurestudios.com.</p>



<h3 class="wp-block-heading">About Structure Studios</h3>



<p><a href="https://www.poolmagazine.com/pool-industry-directory/structure-studios/">Structure Studios</a> is the developer of Vip3D, Pool Studio, and VizTerra—the professional standard in 3D outdoor living and landscape design software. Used by pool builders, landscape designers, and outdoor living professionals worldwide, Structure Studios software helps designers create compelling 3D presentations that earn client trust and close more deals. Headquartered in Henderson, Nevada, Structure Studios has spent two decades building the tools that help designers do their best work. Learn more at <a href="https://www.structurestudios.com/" target="_blank" rel="noreferrer noopener">structurestudios.com</a>.</p>



<p></p>


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<p>The post <a href="https://www.poolmagazine.com/news/press-releases/structure-studios-launches-version-4-of-its-professional-pool-and-landscape-design-software-suite/">Structure Studios Launches Version 4 of Its Professional Pool and Landscape Design Software Suite</a> appeared first on <a href="https://www.poolmagazine.com">PoolMagazine.com - Get The Latest Pool News</a>.</p>
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		<title>CCEI Launches New 2026 Catalog</title>
		<link>https://www.poolmagazine.com/news/press-releases/ccei-launches-new-2026-catalog/</link>
					<comments>https://www.poolmagazine.com/news/press-releases/ccei-launches-new-2026-catalog/#respond</comments>
		
		<dc:creator><![CDATA[Alise Everton]]></dc:creator>
		<pubDate>Tue, 07 Apr 2026 18:57:23</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[automation systems]]></category>
		<category><![CDATA[CCEI]]></category>
		<category><![CDATA[pool professional]]></category>
		<category><![CDATA[Product Brochure]]></category>
		<category><![CDATA[product catalog]]></category>
		<guid isPermaLink="false">https://www.poolmagazine.com/?p=38170</guid>

					<description><![CDATA[<img width="1000" height="600" src="https://www.poolmagazine.com/wp-content/uploads/2026/04/CCEI_new_2026-Brochure_catalog-copy-1000x600.png" class="webfeedsFeaturedVisual wp-post-image" alt="CCEI 2026 Product Brochure" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="" decoding="async" loading="lazy" srcset="https://www.poolmagazine.com/wp-content/uploads/2026/04/CCEI_new_2026-Brochure_catalog-copy-1000x600.png 1000w, https://www.poolmagazine.com/wp-content/uploads/2026/04/CCEI_new_2026-Brochure_catalog-copy-590x354.png 590w, https://www.poolmagazine.com/wp-content/uploads/2026/04/CCEI_new_2026-Brochure_catalog-copy-400x240.png 400w" sizes="auto, (max-width: 1000px) 100vw, 1000px" /><p>CCEI is pleased to announce it is offering a new, comprehensive, color catalog that showcases the wide range of products the company offers. From pH and ORP chemical controllers and [&#8230;]</p>
<p>The post <a href="https://www.poolmagazine.com/news/press-releases/ccei-launches-new-2026-catalog/">CCEI Launches New 2026 Catalog</a> appeared first on <a href="https://www.poolmagazine.com">PoolMagazine.com - Get The Latest Pool News</a>.</p>
]]></description>
										<content:encoded><![CDATA[<img width="1000" height="600" src="https://www.poolmagazine.com/wp-content/uploads/2026/04/CCEI_new_2026-Brochure_catalog-copy-1000x600.png" class="webfeedsFeaturedVisual wp-post-image" alt="CCEI 2026 Product Brochure" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="" decoding="async" loading="lazy" srcset="https://www.poolmagazine.com/wp-content/uploads/2026/04/CCEI_new_2026-Brochure_catalog-copy-1000x600.png 1000w, https://www.poolmagazine.com/wp-content/uploads/2026/04/CCEI_new_2026-Brochure_catalog-copy-590x354.png 590w, https://www.poolmagazine.com/wp-content/uploads/2026/04/CCEI_new_2026-Brochure_catalog-copy-400x240.png 400w" sizes="auto, (max-width: 1000px) 100vw, 1000px" />
<p id="E158">CCEI is pleased to announce it is offering a new, comprehensive, color catalog that showcases the wide range of products the company offers. From pH and ORP chemical controllers and pump room automation systems to pool and spa light transformers, this catalog provides complete details, installation instructions and illustrative photography.</p>



<p id="E160">Founded in 1973, CCEI is a manufacturer of automation and controller systems in the US as well as lighting systems in Canada, Mexico, Europe and Africa with its head office located in France. Known for its sophisticated and powerful equipment, the company’s sleek and attractive products are the choice products for pool professionals because of their ease of installation and ease-of-use. CCEI’s connected pool solutions, especially CCEI’s&nbsp;Vigipool automation and water treatment equipment, have made positioned the company as a leader in the swimming pool and spa industry.</p>



<p id="E172">“We designed this catalog with both the pool professional and the consumer in mind,” says Sébastian Chéreau, Head of CCEI’s Global Marketing. “We are proud to offer it as a tool for the industry.”</p>



<p id="E183">To receive a copy of the catalog, please fill out the <a is="qowt-hyperlink" href="https://forms.zohopublic.eu/bleuelectriqueccei/form/Brochure2026CCEINorthAmerica/formperma/NxIhUxboAweaVvCNjyibH50BbsyP3h_S1yq94kGjD4c" target="_blank" rel="noreferrer noopener">form</a></p>



<p id="E193">More information about CCEI’s US operations can be found at:</p>



<p id="E197"><a is="qowt-hyperlink" href="http://www.ccei-pool.com/us/" target="_blank" rel="noreferrer noopener">www.ccei-pool.com/us/</a></p>



<p id="E200">424-800-2191</p>



<p id="E202">CCEI USA Inc.</p>



<p id="E204">808 Hindry Ave, Suite G</p>



<p id="E210">Inglewood, CA 90301</p>


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<p>The post <a href="https://www.poolmagazine.com/news/press-releases/ccei-launches-new-2026-catalog/">CCEI Launches New 2026 Catalog</a> appeared first on <a href="https://www.poolmagazine.com">PoolMagazine.com - Get The Latest Pool News</a>.</p>
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