Select SafeSplash Locations to Offer ParentTot Events, Infant CPR Awareness Sessions and Resources to Help Families Build Safer Habits Around Water

San Rafael, CA (August 31, 2026) – This September, in recognition of Baby Safety Month, SafeSplash Swim School encourages families to introduce safe water habits early through an ongoing combination of parent and caregiver preparedness, foundational skill-building and everyday safety habits that start well before a child can swim independently.

According to the Centers for Disease Control and Prevention, drowning is the leading cause of death for children ages 1 to 4 in the U.S. The American Academy of Pediatrics emphasizes that swim lessons are one layer of drowning prevention, alongside close supervision, barriers to prevent unintended water access, CPR readiness, emergency preparedness and other safety practices. These statistics highlight the importance of year-round water safety practices, including active supervision, CPR preparedness and early education.

“Families often think about water safety after a child can swim independently, but prevention must start much earlier,” said Alissa Magrum, Executive Director of the National Drowning Prevention Alliance. “Efforts that help parents and caregivers understand that undistracted supervision, barriers and alarms, life jackets, CPR readiness and emergency preparedness are critical layers of protection should work alongside the process of introducing infants and toddlers to the water in a positive, age-appropriate way. ​ This comprehensive approach to water safety can help build a strong foundation for safer experiences in and around all kinds of water.”

SafeSplash’s ParentTot and Toddler Transition programs introduce babies and toddlers to water safety through age-appropriate instruction, including guided play and songs, while educating parents and caregivers on how to build safe routines and support their swimmer journey. ParentTot classes give babies and young toddlers the opportunity to build comfort with a parent or caregiver in the water, while Toddler Transition classes help young swimmers begin developing more independence with support from trained instructors.

In these early stages, lessons focus on self-rescue skills while building comfort and trust. Babies and toddlers will learn safe pool entry and exits, breath control, supported floating and more through positive water exploration. As children grow, those early experiences help prepare them for more independent swim instruction and continued skill development.

“Water safety is something families should begin thinking about from the earliest stages of childhood,” said Chris Harkness, President of SafeSplash Swim School. “Parents often think about swim lessons when their child is older, but building comfort around water, learning safety practices and understanding how to respond in an emergency are important steps that we encourage to happen much earlier. The habits families create around water today help support a lifetime of safer swimming.”

Participating SafeSplash locations nationwide will host events designed to help families learn more about early water safety. Infant CPR Night for Parents offers free or low-cost infant and child CPR instruction led by certified instructors, local EMS, fire departments or Red Cross providers, along with an overview of the National Drowning Prevention Alliance’s Five Layers of Protection. ParentTot Open Swim allows families to experience SafeSplash’s early childhood programming, meet instructors, and introduce their baby or toddler to the water.

While Baby Safety Month provides an opportunity to highlight the importance of infant and toddler water safety, SafeSplash emphasizes that drowning prevention is a year-round conversation. This initiative combines with SafeSplash’s ongoing S.A.F.E.R. Swimmer Promise, bringing lifesaving education to more kids nationwide. Through early childhood programs, parent education and community resources, SafeSplash helps families develop the knowledge and confidence needed to create safer experiences around water.

Families can find participating locations and event details at safesplash.com.

About SafeSplash Swim School

SafeSplash Swim School, a part of Youth Enrichment Brands, promotes a lifetime of water safety and opportunity by teaching the joy of swimming. With over 200 swim schools in its network, it uniquely combines learn-to-swim programs with elite competitive instruction, catering to a diverse clientele and allowing franchisees to pursue their passion. The progressive curriculum ensures swimmers learn the correct techniques from the start, fostering safe, strong, and confident individuals who will enjoy the water for years to come. By offering the industry’s most consistent and premium learn-to-swim and competitive programs, SafeSplash Swim School aims to make a lasting impact in the community through exceptional instruction in the industry’s most advanced facilities.

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As homes get smarter, homeowners are expecting the same intelligence and control from their pool. Today, that means a fully integrated, smart backyard that gives them the same level of control they have inside the house. For today’s pool professionals, managing those expectations while dealing with labor shortages, complex wiring schematics, and the inevitable weekend service emergency can feel like a juggling act.

Jandy’s AquaLink^® EDGE automation system puts an end to the manual juggling. Designed with pool professionals in mind, the EDGE platform delivers pool automation that connects people, equipment, and experiences seamlessly. It represents a massive leap forward in pool service

Here are five groundbreaking features within the EDGE platform that can simultaneously elevate the customer experience while making the service pro’s everyday operations significantly easier.

1. Integrated Architecture

Field labor is at an absolute premium today, so every minute saved at the equipment pad has an impact on a business’s bottom line. Traditional automation setups frequently require mounting external power supplies, sub-panels, and secondary control boxes to handle peripheral features like low-voltage lighting or saltwater chlorination. 

AquaLink^® EDGE uses preassembled kits and a highly integrated internal architecture that streamlines the entire automation setup. It features the industry’s first integrated low-voltage LED power supply built directly into the system, eliminating the need for standalone external transformers. Plus, a built-in saltwater card utilizes the exact same internal power architecture, creating a completely streamlined system.

By removing extra wiring bottlenecks and points of failure, crews can complete high-end installations with greater speed, consistency, and confidence. 

“I like this unification of it where it’s more like creating an operating system that everything can plug into,” notes Ryan of Prestige Pool and Patio. “The professionals do the professional things and the customer gets to do the customer things.” 

2. EDGE Insight

Historically, service companies have operated reactively. It’s a blistering-hot Saturday, and homeowners are calling left and right for emergency service.

EDGE Insight is a diagnostic system that provides real-time visibility into equipment health and system performance. Instead of waiting for a component to fail completely, EDGE Insight monitors performance metrics and sends proactive notifications regarding system anomalies directly to the professional. Technicians can spot declining flow rates, chemical variances, or heater communication glitches before the pool owner ever notices a change in their water. 

It’s all easily managed through the Fluidra Pro app for 24/7 insight to customers’ systems.

Mike Donnelly of Crystal Beach Pools stresses the value of this insight: “I really like the idea of getting a heads up before a client knows… If I’m getting a message telling me this isn’t working now and I can get it dealt with before the person even notices, that makes my life measurably better.”

3. Integrated Touchscreen

It’s a horror story that’s all too common: a technician stands in the blazing sun or pouring rain at an equipment pad, struggling to sync a mobile app over a weak backyard WiFi signal just to check a relay or test an actuator.

AquaLink^® EDGE eliminates this frustration via an integrated touchscreen right on the local control panel that’s glove-and-wet-hand-friendly. Technicians have complete, immediate access to system configuration, diagnostic logs, schedules, and manual overrides directly at the pad—no laptop, smartphone, or internet connection required. 

Plus, that insight through the Fluidra Pro app will help you prepare before you even get to the jobsite. “It’s telling you before you even know it yourself, which is beautiful,” says Kelsey Wolfenbarger of Republic Pools/Pool Service Bros. 

There’s no reliance on a home’s network during a standard service routine, so crews can execute diagnostics, address a problem, and move on to the next job quickly. If an accidental setting change ever does occur, the cloud-based EDGE Vault automatically backs up system configurations, allowing a technician to restore complex schedules instantly and prevent costly downtime. 

4. Personalized User Profiles

User error can be a huge pain point in pool management. Homeowners hoping to avoid the cost of a service call dive into advanced settings, accidentally altering pump speeds or filtration cycles and disrupting their pool’s hydraulic balance. Innocent mistakes can have big consequences in the finely-tuned machinery of a pool.

AquaLink^® EDGE mitigates this problem with structured User Profiles. The software establishes a clean line of demarcation between the professional installer and the consumer. 

• Homeowners get a beautiful, intuitive in-home interface focused on lifestyle features like “Scenes,” temperature adjustments, and lighting controls.
• Service companies can assign individual logins to their staff members, allowing them to track system changes via an Activity Log without ever sharing client passwords.

This separation allows the homeowner to retain control over the aesthetic features that matter most to them, without wandering into the technical weeds. 

“I love the fact that there’s a pro side and a customer-friendly side… you’re not bogging down the customer with all the things they really don’t need to see,” says Edwin Escobar of Regal Pools. 

5. Localized Control

App control is convenient, but relying 100% on the cloud could lead to troubleshooting calls if a homeowner upgrades their router or experiences a local ISP outage.

EDGE provides a convenient, always available, always ready interface via a dedicated in-home touchscreen tablet, the Home Hub. The tablet communicates locally with the equipment pad, providing full access to personalized scenes, schedules, and equipment controls entirely independent of an internet connection. If the home’s WiFi drops, the pool is still within the customer’s (and your) control. 

“Honestly, coming with the in-home controller for the customer because losing internet access, meaning they lose control of their pool, is just a nightmare for us… obviously, all that being local is going to make a huge difference,” explains a representative from Aqua Doctors/Azurion. 

Future-Proofing the Backyard

The one constant in the technological age is change. Homeowner expectations change, technology innovates. The true value of any automation system is its ability to keep up. Rather than forcing pool pros into a continuous loop of hardware replacements, AquaLink EDGE enables automatic software updates that continually deliver new features, expanded equipment compatibility, and performance enhancements wirelessly through the Fluidra Evolve framework. 

AquaLink^® EDGE transforms the equipment pad from a fragmented group of components into a cohesive, continually learning operating system. This innovation is a win-win for pool owners and service pros alike. Homeowners get a worry-free luxury experience, while pros get the tools they need to diagnose and fix issues faster, and spend more time scaling their businesses. 

Sign up now to stay updated on AquaLink^® EDGE .

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For an industry that spends a great deal of time talking about how pools are built, operated and maintained, Pool Horizons is advancing a different conversation: why swimming pools matter in the first place.

Launched in 2023, Pool Horizons is a global initiative bringing together leaders from the swimming pool industry and broader aquatic community to examine and communicate the role pools play in society. Its work focuses on areas including health and wellbeing, community development, water safety and sustainability, with an emphasis on giving the industry research and real-world examples that demonstrate the value of aquatic spaces beyond recreation.

Over the next several months, Pool Horizons will continue that conversation at major industry gatherings in the United States and Europe, with appearances scheduled in Phoenix, Lyon and Atlantic City.

Pool Horizons Heads to the MasterMind Summit

The first stop will be the PHTA & GENESIS MasterMind Summit, taking place September 16–18 at The Wigwam in Litchfield Park, Arizona.

Pool Horizons will host a two-hour session on Friday, September 18, from 8 a.m. to 10 a.m., connecting the cultural and social history of swimming pools with the data-backed narrative the industry is working to develop.

Author and historian Jeff Wiltse will explore the history of swimming pools and their enduring social, cultural and economic importance. Attendees will then hear about the latest Pool Horizons initiatives and how that work applies to the U.S. market.

The session will conclude with industry leaders discussing how different stakeholders can work together to better communicate the value of pools and create new opportunities for the industry.

Taking the Conversation to France

The initiative will head overseas in November for Piscine Global 2026 in Lyon, France.

On November 18 from 4 p.m. to 5 p.m., Pool Horizons will present preliminary findings from the Global Aquatic Social Impact Framework (GASIF) pilot study. The project is aimed at developing a more data-driven understanding of the social impact created by swimming pools and aquatic facilities.

Representatives from participating industry associations in France, Spain and the United States will take part, followed by a roundtable examining the challenges and future of the swimming pool industry. Leaders from CF Group, Fluidra, Hayward and Pentair are scheduled to participate in the discussion.

Pool Horizons will make a second appearance in Lyon during Aqualie on November 19 from 4:45 p.m. to 5:15 p.m. That session will introduce Pool Horizons and showcase a French public swimming pool Best-in-Class project, providing a real-world example of the role aquatic facilities can play within their communities.

Returning to Connect With The Industry in Atlantic City in 2027

The schedule continues into the new year with the Pool Horizons Summit in Atlantic City on January 25, 2027, from 3 p.m. to 6 p.m.

Following its 2026 gathering, Pool Horizons will return with a program that includes a keynote presentation, a new Best-in-Class project and contributions from leading figures throughout the swimming pool industry.

Together, the upcoming events provide Pool Horizons with an opportunity to continue building the conversation on both sides of the pond.

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SCOTTSDALE, Arizona (August 31, 2026) – Dansons Capital Group, in partnership with Accrual Equity Partners (AEP) and Hydro Construction (HydroCon), completed the acquisition of Shasta Pools, Phoenix Metro’s most recognized pool builder, and announced an immediate expansion into the broader home services market with plans to grow the brand into a national powerhouse. Founded in 1966 by brothers Bob and Skip Ast, the third-generation, family-owned pool business has built or renovated more than 150,000 pools across Maricopa County and is among the country’s top premier pool builders. The acquisition, finalized August 6, positions the company with a competitive edge as it enters a new phase of accelerated growth

Building on Shasta’s track record of success, the ownership group will grow the company’s core business divisions, including residential and commercial pool construction and renovation, Shasta Signature Series luxury pool designs, backyard hardscaping solutions, extended warranties, and e-commerce supplies. The deal also directs new capital into Shasta’s high-volume, recurring pool maintenance business, establishing a scalable foundation for an expanded home services portfolio. 

Expanding the Home Services Model

Shasta Pools will also debut Shasta Home Services, the first step in the company’s expansion into a comprehensive home services platform. Shasta enters the space with more than 200,000 customer relationships, route density in Central Arizona, and a 60-year brand homeowners have entrusted with their homes. The company plans to aggressively expand the platform organically and through partnership across the essential services every home depends on.

In addition, work has begun on a new, state-of-the-art design center and headquarters in Scottsdale that will centralize operations and give customers a welcoming, creative atmosphere to reimagine their yards. The campus will also anchor a technology-driven contact center staffed by a world-class team that creates a single point of contact for every Shasta customer, from pool service to the company’s expanding home services platform.

A Partnership Rooted in Shared Values

Dansons Capital Group, a family business led by CEO Dan Thiessen, President Jeff Thiessen, and COO Jordan Thiessen, built and grew a portfolio of backyard-focused businesses including Pit Boss Grills, which they scaled into a worldwide brand before selling in June 2023. 

Jeff Thiessen sparked a relationship with the Ast family during the construction of his own backyard pool, a personal experience that gave him firsthand insight into the industry’s potential. Recognizing the Ast family’s shared values and significant opportunity with strategic investment, he partnered with AEP and HydroCon to pursue that growth together.

“Shasta Pools has national industry brand recognition and has been an Arizona legacy for the last 60 years and we’re excited to reinvest in the company and catapult its growth into the next 60 years,” said Jeff Thiessen, President, Dansons Capital Group. “We’ve already met with more than 200 employees to learn what they love about Shasta Pools and hear their ideas of how we can grow the company and continue providing our customers with amazing customer service.”

Dan Thiessen will serve as Chairman and lead the new ownership team to identify and hire top industry talent and grow Shasta’s home services platform to develop it into a national brand.  

Legacy Preserved, Future Secured

“This was the right time to bring in a new ownership team to take Shasta Pools to the next level and the next generation of growth,” said Skip Ast Jr., who served as president at Shasta Pools. “My father and my family built this company on a commitment to quality to every homeowner who trusted us with their backyard, their budget, and their own family. We’re confident that the new leadership team’s commitment to uphold that will never change. Knowing this team shares our values and will invest in our team gives Shasta Pools the foundation to grow stronger than ever.”

Ast helped build Shasta Pools to a dominant force in the industry, with multiple divisions topping $100 million in combined revenue. The company holds membership in the prestigious Master Pools Guild, one of only 110 members globally.

A Different Approach to Private Equity

“Partnering with Shasta Pools represents the future of home services. A trusted, generational brand, Shasta brings 200,000 loyal customer relationships with a genuine commitment to the people who serve them every day,” said Jacob Tilzer, Co-Founder and Managing Partner at Accrual Equity Partners. “Together with our partners at Dansons Capital Group and Hydro Construction, we all share a belief that enduring businesses are built on trust, earned one customer at a time. We’re proud to build alongside this team as Shasta grows into a nationwide home services brand.”

The new ownership group brings more than 150 years of combined expertise in building, scaling, and optimizing service industry brands. Each company shares a faith-based approach to business grounded in stewardship, integrity, and care for the communities they serve. Shasta Pools’ brand will continue its community programs, including swim lessons, support for foster care, and initiatives serving first responders. 

ABOUT DANSONS CAPITAL GROUP:

Dansons Capital Group, headquartered in Scottsdale, Arizona, is a family-owned and family-managed investment firm built on shared values, integrity and long-term vision. The firm was established by the founders of Dansons, Inc., the company that launched and sold Pit Boss Grills. The company takes a hands-on approach, actively seeking opportunities across global markets and multiple asset classes. Its growing portfolio includes strategic real estate development holdings across multiple countries, oil drilling technologies, and limited partnership investments. Guided by a deep commitment to quality and the communities they serve, the Thiessen family leads with gratefulness for the blessings God has given them and in turn supports those less fortunate. Dansons Capital Group continues to identify and cultivate opportunities that reflect their family’s values and generational vision.

ABOUT ACCRUAL EQUITY PARTNERS:

Accrual Equity Partners (AEP) is a founder-led, privately funded private equity group built on the belief that every person, every percentage, and every product matters. This commitment, known as the “Power of One,” drives AEP’s mission to empower businesses and secure legacies across fragmented, service-based industries. AEP partners with founder-led and family-owned businesses to overcome barriers and unlock their full potential through strategic investment, operational performance enhancement, and advisory services. For more information, visit accrualequitypartners.com/

ABOUT SHASTA POOLS:

Shasta Pools is Arizona’s trusted name in custom pool building, proudly serving the Valley since 1966. For 60 years, Shasta has transformed backyards into beautiful, functional spaces where families relax, entertain and enjoy life. The company specializes in new pool construction, remodeling, pool service and landscape design with plans for expansion into the home services market to provide customers with complete home care solutions. Learn more at ShastaPools.com.

ABOUT HYDRO CONSTRUCTION:

Hydro Construction, LLC (HydroCon) was founded in 1986 to serve Arizona’s commercial pool construction and renovation market. Under the leadership of Curt Lonsdale, the company’s commercial pool construction division now manages some of the largest and most complex projects in the country.

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Rico Rock now offers a compact, lightweight, cast concrete modular water fountain that is easily mortared together to create a consistently beautiful waterfall for pools. This low-profile waterfall is easily integrated into any pool design using multiple base pieces that even allow for installation on a radius. Unlike real stone that is heavy and can be hard to manipulate into a functional, aesthetically pleasing fountain, this modular fountain package is designed to always look great—without the worries of leaks or awkwardly stacked stones. Shown here with an optional side boulder. Perfect renovation add-on to any existing pool—for added fall revenue.

Rico Rock, Orlando, FL
(888) 717-3100
www.ricorock.com

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Landmark Aquatic is pleased to announce that three of its aquatic facility projects received 2026 PHTA Awards of Excellence from the Pool & Hot Tub Alliance (PHTA), one of the pool and spa industry’s premier design competitions.

• Doris Roznovak Aquatic Center, Taylor, TX — Merit Award, Commercial Aquatic Facilities
• Danville High School Natatorium Danville, IN — Merit Award, Commercial Aquatic Facilities
• Astra Tower Apartments, Salt Lake City, UT — Silver Award, Elevated Pool and Spa Structures

PHTA is the trade association representing the swimming pool, hot tub, and spa industry. Its annual International Awards of Excellence is one of the industry’s largest and most respected design competitions, recognizing the most creative and innovative pools, spas, hot tubs, and water features built each year. Hundreds of entries are submitted annually by professionals across the U.S. and around the world.

“PHTA is proud to recognize our members for their craftsmanship, inspired design, and dedication to elevating the industry,” said Sabeena Hickman, CAE, President and CEO of PHTA.

“These awards reflect what it takes to design, build, operate, and maintain a truly successful aquatic facility,” said J. Ryan Casserly, Chief Executive Officer of Landmark Aquatic. “That level of commitment shows up in the work of everyone on our team, and we’re proud to keep investing in serving our customers and the communities who enjoy these facilities.”

About Landmark
Landmark Aquatic is a nationwide provider of commercial aquatic facility design, construction, and maintenance services, with more than six decades of industry experience. Landmark supports clients across most of the U.S. through construction-led solutions and its AquatiCare maintenance program — delivering excellence “for the life of your pool” and building long-term partnerships through exceptional service and forward-thinking solutions. Learn more at www.landmarkaquatic.com

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JED Pool Tools, manufacturer of swimming pool maintenance equipment and accessories, is pleased to announce the availability of its new, comprehensive 2027 catalog of products. This newly printed catalog offers 40 pages of color photography showing all of JED’s maintenance equipment products and accessories—from its award-winning hoses to its innovative, patented products like the FLAS ladder anchor saver! The catalog even highlights its many “Made in the USA” products including those manufactured at the JED facility in Pennsylvania. 

“We are pleased to offer the pool industry this printed catalog which can also be accessed online, 24/7 and showcases the many products we make at our facility or are made within the US,” says Rob Heyen, Account Executive at JED Pool Tools.

Those interested in downloading or ordering the catalog, should visit:
www.JEDPoolTools.com
570-344-4137

About JED Pool Tools
JED Pool Tools has been making high-quality pool tools and pool accessories in the USA for over 30 years. JED Pool Tools sells over 400 different products including residential and commercial skimmers, leaf rakes, poles, wall brushes and vacuum heads as well as hoses and through-wall skimmer parts. JED is a family-run company with 3-generations of Heyen family working for the company and is committed to creating and providing jobs for residents of Scranton, PA. JED is proud of and committed to manufacturing in the USA, many it its own facility in Scranton, PA. To learn more about the company and its products visit www.JEDPoolTools.com.

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NORRISTOWN, Pennsylvania – Women in the Industry (WITI), an initiative of the Northeast Spa & Pool Association (NESPA), is proud to host its 3rd Annual WITI Walk on Sunday, October 11, 2026, beginning at 10:00 a.m. at scenic Norristown Farm Park in Norristown, Pennsylvania.

Participants may also join virtually from anywhere in the country, allowing supporters nationwide to walk, run, or donate in support of a shared mission: ensuring every child has the opportunity to learn the life-saving skill of swimming. 

The walk benefits Every Child a Swimmer (ECAS), a national nonprofit dedicated to preventing childhood drowning by providing swim lesson scholarships to children from low-income families, promoting water safety education, and advancing legislation that expands access to drowning prevention resources. Drowning remains the leading cause of death for children ages one to four, making access to swimming lessons and water safety education more important than ever.

The partnership between NESPA, WITI, and Every Child a Swimmer reflects the pool industry’s unwavering commitment to safety. While WITI exists to empower, mentor, and elevate women throughout the industry, its members also recognize the important role they play in protecting families and promoting the safe enjoyment of water. Together, these organizations help educate communities, expand access to swim lessons, and work toward a future where every child has the opportunity to learn to swim.

“We are incredibly proud to partner with Every Child a Swimmer,” said WITI leadership. “As women in the pool industry, we understand that our work extends beyond building and maintaining pools, it includes educating communities, promoting water safety, and helping save lives. Together, we can make a meaningful difference.”

Leading Every Child a Swimmer is Executive Director Casey McGovern, whose commitment to drowning prevention is deeply personal. 

After losing her 19-month-old daughter, Edna Mae (“Em”), to drowning in 2009, McGovern dedicated her life to ensuring other families never experience the same tragedy. Today, her leadership has helped grow Every Child a Swimmer into a national network of more than 430 participating swim school locations across 46 states, providing nearly $1 million annually in swim lesson scholarships for children in need. 

“Our mission is simple,” said McGovern. “Every child deserves the opportunity to learn this life-saving skill, regardless of their family’s financial circumstances. Through partnerships like WITI, we’re expanding access to swim lessons, measuring outcomes, and helping ensure more children gain the skills they need to stay safe around water.”

Participants of all ages and abilities are encouraged to register, walk, run, sponsor the event, or donate. Those unable to attend in Pennsylvania can participate virtually from anywhere in the country by walking in their own communities while supporting the cause online.

Register Today
https://nespa.users.membersuite.com/events/683a8c52-0078-ce39-202f-0b49bfa98b74/details

Event Information:
2026 WITI Walk
Sunday, October 11, 2026
10:00 a.m. – 1:00 p.m.
Norristown Farm Park
2500 Upper Farm Road
Norristown, PA 19403

Virtual participation is available nationwide.
Every registration, sponsorship, and donation helps provide life-saving swim lessons to children who otherwise could not afford them. Thanks to generous matching support, every dollar donated will be quadrupled, significantly increasing the impact for children and families.

About Women in the Industry (WITI)
Women in the Industry (WITI), an initiative of the Northeast Spa & Pool Association (NESPA), is dedicated to empowering, connecting, mentoring, and supporting women throughout the pool, spa, and outdoor living industry. Through education, networking, philanthropy, and leadership opportunities, WITI fosters professional growth while giving back to communities through charitable initiatives such as the annual WITI Walk.

About the Northeast Spa & Pool Association (NESPA)
The Northeast Spa & Pool Association (NESPA) is a regional trade association serving the pool, spa, and outdoor living industry throughout the Northeast and Mid-Atlantic. For more than 65 years, NESPA has supported its members through education, advocacy, professional development, networking, and consumer outreach while promoting the highest standards of safety, professionalism, and industry excellence.

About Every Child a Swimmer
Every Child a Swimmer is a national nonprofit dedicated to reducing childhood drowning by providing swim lesson scholarships to children from low-income families, promoting water safety education, and advocating for legislation that expands access to drowning prevention initiatives. The organization believes every child deserves the opportunity to learn the life-saving skill of swimming.

Media Contact
Phone: 609.689.9111
Email: info@nespapool.org
Website: www.nespapool.org

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Recognition Highlights Pool Industry Leader’s Continued Commitment to
Innovation, Sustainability and Employee Experience

LATHAM, N.Y. (August 25, 2026) – Latham, The Pool Company [NASDAQ:SWIM], the largest designer, manufacturer and marketer of in-ground residential swimming pools in North America, Australia and New Zealand, has been named to Newsweek’s list of America’s Greatest Companies 2026. This marks the second consecutive year Latham has earned a place on the list, which recognizes leading U.S.-based companies for their financial performance, employee satisfaction, innovation and sustainability efforts.

The comprehensive study, presented by Newsweek in partnership with Plant-A Insights Group, evaluated companies with over $75 million in annual revenue through an extensive survey of more than 179,000 employees and 2.7 million company reviews on financial stability, innovation, and sustainability. To enhance the depth and reliability of the study, Plant-A partnered with leading third-party data providers to assess more than 120 KPIs across critical performance areas such as leadership, integrity, compensation and work-life balance. Only companies that demonstrated outstanding results earned a place on the list.

“Being named one of America’s Greatest Companies for the second year in a row reflects the strength of our people and the culture they have built at Latham,” said Sean Gadd, President and CEO of Latham. “Our team shares a commitment to serving our customers, advancing our industry and finding better ways to work. This recognition shows the impact of those efforts and gives us strong momentum as we continue to grow.”

The Newsweek ranking also considers environmental stewardship, including greenhouse gas emissions, water use, waste reduction and transparency in sustainability reporting. Latham continues to explore ways to improve efficiency, reduce waste and support more responsible practices across its operations.

“Families trust Latham to help create spaces where they can connect, recharge and enjoy time together,” added Gadd. “Earning that trust starts with how we operate as a company. We are proud of this recognition and remain focused on delivering high-quality products, supporting our employees and building a strong foundation for continued growth.”

The full list of America’s Greatest Companies 2026 is published online at Newsweek.com. To learn more about Latham, visit LathamPool.com.

About Latham, the Pool Company
Headquartered in Latham, NY, Latham Group, Inc., is the largest designer, manufacturer, and marketer of in-ground residential swimming pools and pool accessories in North America, Australia, and New Zealand. With over 60 years of experience and a coast-to-coast operations platform across 24 locations, the company offers a broad range of pool products, including fiberglass, vinyl liner, and automatic safety covers, all designed to provide homeowners with the highest quality and value. For more information, visit www.lathampool.com.

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CCEI introduces new color for its pH & ORP monitoring and dosing controllers in a sleek new, modern, white color design that blends into any pump room! CCEI’s pH & ORP controllers automatically manage pool water chemistry using the free Vigipool app. The Phileo pH and Oxeo ORP controllers are simple to set up and easy to use. They monitor and dose pool water and alert pool owners and service professionals when pool water falls out of balance. The dosing pump lights up in various colors to alert you of your pool’s pH and ORP levels. Designed to help pool professionals profits by upgrading clients with the Phileo pH & Oxeo ORP measuring and dosing chemical controllers!

www.ccei-pool.com/en-us
424-800-2191
CCEI USA Inc.
808 Hindry Ave, Suite G
Inglewood, CA 90301
https://www.instagram.com/cceipool_na/

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