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Stiffer Packaging for Chewing Sticks

anna — Fri, 12 Mar 2010 06:00:57 +0000

Packaging should protect both the product and the brand’s name. With soft and flexible chewing gum packs this could turn into a real problem, which can heavily affect the attitude toward the brand. Jon Zayat has developed a nice concept for Wrigley’s Peppermint, which is to improve the image of the product. [...]

Gelatin Mice from Sweden Show Emotions

anna — Fri, 12 Mar 2010 06:00:38 +0000

The Swedish design agency Amore created an innovative design for the first certified Gelatin Candy (Fair Trade Gelatin Mice) on the Swedish market. The creative group arrived at the final design solution by shaving everything off to simplicity with an endearing personality: Letting the one mouse be the hero by making a facial expression [...]

Sobe Lifewater Zero Calorie: Beat ‘Em And You Just Might Meet ‘Em

anna — Fri, 12 Mar 2010 06:00:24 +0000

Whether you’re a diehard fan or a new-to-the-game rookie, SoBe Lifewater Zero Calorie is giving college hoops fans irresistible reasons to engage this March. A new challenge of teh brand based on the results of the 2010 Division I Men’s College Basketball Tournament, and gives fans a chance to win good money. Beat one [...]

Reebok Asks to Reethink, Reesport and Reejoy

anna — Fri, 12 Mar 2010 06:00:02 +0000

Reebok is launching one of two new TV ads that were created under the brand’s new “Ree” marketing platform. “Ree” is a fresh voice for the brand that remains true to the Reebok DNA and puts the brand in the center of the conversation and the creative. To kick off the “Ree” campaign, [...]

Avon Foundation for Women Grants $500,000 to the Fund For Global Women’s Leadership

anna — Fri, 12 Mar 2010 05:59:55 +0000

The Avon Foundation for Women presented a $500,000 grant to the U.S. Department of State Secretary’s Fund for Global Women’s Leadership to accelerate the global movement to end violence against women. The U.S. Department of State will use the grant to fund innovative and breakthrough programs developed by international non-government organizations for the [...]

Coca-Cola Great Britain Calls on FIFA World Cup Fans to Score Safe Water for Schools

anna — Fri, 12 Mar 2010 05:58:46 +0000

Coca-Cola Great Britain is calling on consumers to join the football-themed, Coca-Cola Replenish Africa Initiative (RAIN) “Water for Schools” project to help provide safe drinking water for schools in Africa.In Great Britain, consumers can help raise funds by donating points on www.cokezone.co.uk – and Coca-Cola will match every point donated to buy supplies [...]

Kimberly-Clark Introduces New Depend Underwear in Colors and Prints

anna — Fri, 12 Mar 2010 05:58:33 +0000

Kimberly-Clark Corporation announced that beginning in April 2010, it will begin offering its market-leading Depend Underwear for Men and Depend Underwear for Women products in new colors and prints.The new offering, available in male and female-specific variety packs, will provide the same level of superior fit and protection the Depend brand is now [...]

IKEA Turns Paris Metro Station into a Living-Room

anna — Fri, 12 Mar 2010 05:55:47 +0000

From 10 through 24 March 2010, IKEA is providing great installations at four metro stations in Paris. Last year the home products retailer organized a similar campaign in Lyon, and this time the company is surprising Parisians and guests of the capital by creating a warm spot just in the middle of the [...]

Walkers Can Make Any Sandwiches Better… Even Geographical Ones

anna — Thu, 11 Mar 2010 06:00:52 +0000

The Walkers brand (Frito-Lay) is promoting its crisps with the help of a huge integral campaign, launched both on digital and TV platforms. The brand says that any sandwich will taste yet better if it’s made with its crisps. The “geographical centre” of the campaign is a little English town of [...]

McCain Foods Brings “It’s All Good” Brand to Life at Shelf

anna — Thu, 11 Mar 2010 06:00:08 +0000

Anthem Worldwide announced that it has helped McCain Foods, an international leader in frozen convenience products, bring its McCain It’s all good™ brand platform to life at shelf with new packaging designs for its frozen pizza, pizza pockets, and potato lines in Canada. The impetus behind the redesign is in response to McCain Foods’ [...]

Coca-Cola Great Britain Announces Support For WWF Earth Hour 2010

anna — Thu, 11 Mar 2010 05:59:32 +0000

Coca-Cola Great Britain announced its support for WWF’s fourth annual Earth Hour, which takes place from 8.30-9.30pm Saturday 27th March 2010. This year WWF will once again be asking one billion people across the world to switch off their lights for one hour in support of action against climate change. Coca-Cola will be showing [...]

Lewis Hamilton Reveals His Secret Life in the Reebok World

anna — Thu, 11 Mar 2010 05:59:05 +0000

Lewis Hamilton, a British Formula One racing driver, became the key character of the innovative alternate reality game (ARG) for Reebok. The project drags fans into an engaging activity, where they help Lewis train and prepare to recover artworks, sculptures and manuscripts from thieves, who want to grab them. The alternative reality project, hosted [...]

Starbucks Invites Customers on a Bold Coffee Journey

anna — Thu, 11 Mar 2010 05:58:54 +0000

Starting March 9, Starbucks kicks off eight weeks of coffee exploration by featuring a different bold coffee each week in its participating U.S. and Canada retail stores. Coffee lovers in the U.S. who purchase a brewed coffee every week and track their experience through a Coffee Journey Card will receive a free 1-pound [...]

L’Oréal Supports Diesel in Its ‘The World Is Mine’ Campaign at Airports

anna — Thu, 11 Mar 2010 05:57:38 +0000

L’Oréal Luxury Products International will promote another global brand Diesel through the campaign “The World Is Mine”. The customers are invited to buy two Diesel fragrances and get a gift — a tee with the slogan The World Is Mine or a Diesel travel bag. The campaign, which will be running until June, [...]

Zappos Puppet Show

anna — Thu, 11 Mar 2010 05:55:47 +0000

Zappos, an online f footwear and apparel store, is happy to officially introduce its support team by creating a series of spots about them. The videos featuring puppets show how much the company cares about its customers and wants to help them 24/7. The core value of Zappos is to deliver WOW through [...]

Dining in 2015

anna — Wed, 10 Mar 2010 14:15:34 +0000

Ecotrends in design never fade. Here is the list of winners and finalists of the international design contest ‘dining in 2015′ organized by designboom and macef in 2008. 4843 creative individuals and institutions from 98 countries have participated, but only few of them were shortlisted as the most innovative ones. The first three works [...]

Aquarius × adidas for Sportsmen

anna — Wed, 10 Mar 2010 06:00:33 +0000

Coca-Cola has collaborated with one of the most recognizable sportswear brands, Adidas, and presented a new beverage to commemorate the opening of a new performance concept store, adidas RUNBASE in Tokyo. The new drink Aquarius Pro is produced from components which help the body restore and gain the strength after hard training. The [...]

Sony Live 6 Degrees Introduces Homo Retractus

anna — Wed, 10 Mar 2010 06:00:17 +0000

Sony is about to make a huge impact on the evolution of people. The company has launched a new 6 degree tilt of the 2010 Bravia television series, which is going to change humans. The brand is predicting a considerable change in the way people move and sit as we now will be [...]

Fresh Design for SNBG Beverages

anna — Wed, 10 Mar 2010 06:00:10 +0000

SNBG (Société Nouvelle des Boissons Gazeuses) called on the expertise of the French design agency CLTG to overhaul its product range. It was following Heineken’s decision to acquire SNBG that the CLTG design agency was commissioned to redefine the market position of the company’s four local fruit juice brands (Tropico, Raoua, Diva and [...]

Jose Cuervo Unveils Artwork For 2010 Reserva de la Familia Packaging

anna — Wed, 10 Mar 2010 05:59:19 +0000

In an ongoing demonstration of its commitment to the 10 generation-strong company and family motto – ancestry, prestige and tradition – Jose Cuervo International unveiled the 2010 edition of Reserva de la Familia. This year the limited-edition handcrafted wooden box for the 15th installment to this collection is adorned with the artistic styling [...]