http://designaudit.org By Soren DeOrlow & Others. posterous.com Sat, 12 Nov 2011 19:07:40 -0800 http://feedproxy.google.com/~r/posterous/QpEt/~3/kmySYRBWog0/design-audit-18-consumer-sourced-innovation-t http://designaudit.org/design-audit-18-consumer-sourced-innovation-t <p> <div><h2 style=""><span style="color: rgb(126, 126, 126); font-family: Arial, Helvetica, sans-serif; font-weight: normal; line-height: 21px; font-size: 14px;">The product release has become a cultural phenomenon. With the recent launch of the iPhone 4s, there was an initial backlash against the design. Consumers wanted a design that was revolutionary instead of evolutionary like the 4s is. Before the launch, consumers were weighing the speculation on rumor sites and getting excited about new product renderings that were circulating.&nbsp;</span></h2><p style="">A unique form of extreme user has emerged creating an interesting paradigm around brands. Technology has enabled these people to express their affinity toward a brand or product by envisioning how a future product might be designed. Loyal users now have an active dialog about future product design and express their specific desires. Companies have dabbled with consumer-sourced design, and it has mostly been unsuccessful, however brands shouldn't overlook this unsolicited form of development. In the same way that the culture of modifying cars influenced the automotive industry, consumer-sourced design could illuminate some needs worth developing.</p></div><p><div class='p_embed p_image_embed'> <img alt="Iphone_render" height="148" src="http://getfile7.posterous.com/getfile/files.posterous.com/sorendeorlow/S0Mi2D45x5PSXlde8dRLJJ9Ur1LfPpCX2urKqzS70c1bXOe5m8IEv9xeO6si/iPhone_Render.jpeg" width="320" /> <img alt="M3_render_1" height="200" src="http://getfile1.posterous.com/getfile/files.posterous.com/sorendeorlow/V3xaRTKGYsME3ZIJfY1pStx7O8cdwmgYEuXkDQ0k1Fjmo97wDTXqs62FuOZo/M3_Render_1.jpeg" width="320" /> <img alt="M3_render_2" height="200" src="http://getfile5.posterous.com/getfile/files.posterous.com/sorendeorlow/spFFPBBjTRFdxwbYFSUcr5YkyZsVWAtzQtSdujUcPBN0OImgwXosd3gNTSHz/M3_Render_2.jpeg" width="320" /> <img alt="F32_render" height="240" src="http://getfile9.posterous.com/getfile/files.posterous.com/sorendeorlow/R1jtq03qoWd1hW676NeTYmZLRPhwEQGiD406VMNHnpbPqm2vbaTCU6oS3Npf/F32_Render.jpeg" width="320" /> <div class='p_see_full_gallery'><a href="http://designaudit.org/design-audit-18-consumer-sourced-innovation-t">See the full gallery on Posterous</a></div> </div> </p> </p> <p><a href="http://designaudit.org/design-audit-18-consumer-sourced-innovation-t">Permalink</a> | <a href="http://designaudit.org/design-audit-18-consumer-sourced-innovation-t#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><img src="http://feeds.feedburner.com/~r/posterous/QpEt/~4/kmySYRBWog0" height="1" width="1"/> http://files.posterous.com/user_profile_pics/262265/Soren_IG.png http://posterous.com/users/36EPYi0UC7G9 Soren DeOrlow Soren Soren DeOrlow http://designaudit.org/design-audit-18-consumer-sourced-innovation-t Fri, 29 Oct 2010 15:49:01 -0700 http://feedproxy.google.com/~r/posterous/QpEt/~3/AMb62gL6xXk/design-audit-17-auto-spy-decoration-the-overt http://designaudit.org/design-audit-17-auto-spy-decoration-the-overt <p> If you love cars and automotive styling, then you are likely familiar with spy shots. Spy shots are the automotive industry's version of paparazzi photos, usually taken during testing on track trial runs but are sometimes spotted on normal roads or parked in town. The automotive industry has developed solutions to disrupt spy shots and ultimately obscure details of design from getting out to the public or rival car companies. What they usually do is completely cover the car in black fabric covers which sometimes augment the headlights and trim to make it difficult to distinguish the car's form. BMW has a swirl camouflage pattern that is attached directly to body work or trim. <br />Recently, this camouflage has begun to take on new meaning. It has been used to cue new products and has been romanticized as an element of marketing early concept cars.<p><div class='p_embed p_image_embed'> <img alt="Screen_shot_2010-10-24_at_9" height="207" src="http://posterous.com/getfile/files.posterous.com/sorendeorlow/tE5VEpvM8Uj0hvY5HinazoRRema6VrT9tQFcg4RiY7tKu0ScNFjOSsmd6wEA/Screen_shot_2010-10-24_at_9.58.png" width="320" /> <img alt="Screen_shot_2010-10-24_at_9" height="202" src="http://posterous.com/getfile/files.posterous.com/sorendeorlow/NAQK5UeP8SWxmQmDrRsUykGAc9Lhhou8CHHTuMSxoTr9XQtLM4SB6zMoHeGF/Screen_shot_2010-10-24_at_9.59.png" width="321" /> <img alt="Screen_shot_2010-10-24_at_10" height="240" src="http://posterous.com/getfile/files.posterous.com/sorendeorlow/5O6780EcNY8AMKzWNUGdDO1UXqiKKAWYNwJXRALdNuVATdOgb2hkELeOAxiw/Screen_shot_2010-10-24_at_10.0.png" width="310" /> <img alt="Screen_shot_2010-10-24_at_9" height="193" src="http://posterous.com/getfile/files.posterous.com/sorendeorlow/YXm1otHsf3lTt5Jtk64eR4Kufa64vVviWoLi3DysjgZAxwWURXeDyB7LsvUJ/Screen_shot_2010-10-24_at_9.38.png" width="320" /> <img alt="Screen_shot_2010-10-25_at_9" height="196" src="http://posterous.com/getfile/files.posterous.com/sorendeorlow/FhBBZYCmCjvROJQsJHaMeX4yLv5LzPzoYOuMQsThJfYfeZPOemgAYAujjOJL/Screen_shot_2010-10-25_at_9.46.png" width="320" /> <div class='p_see_full_gallery'><a href="http://designaudit.org/design-audit-17-auto-spy-decoration-the-overt">See the full gallery on Posterous</a></div> </div> </p> </p> <p><a href="http://designaudit.org/design-audit-17-auto-spy-decoration-the-overt">Permalink</a> | <a href="http://designaudit.org/design-audit-17-auto-spy-decoration-the-overt#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><img src="http://feeds.feedburner.com/~r/posterous/QpEt/~4/AMb62gL6xXk" height="1" width="1"/> http://files.posterous.com/user_profile_pics/262265/Soren_IG.png http://posterous.com/users/36EPYi0UC7G9 Soren DeOrlow Soren Soren DeOrlow http://designaudit.org/design-audit-17-auto-spy-decoration-the-overt Mon, 18 Oct 2010 09:25:00 -0700 http://feedproxy.google.com/~r/posterous/QpEt/~3/bFD0jN1F2SI/design-audit-16-the-dowling-duncan-dollar-a-v http://designaudit.org/design-audit-16-the-dowling-duncan-dollar-a-v <p> <p><a href="http://dowlingduncan.com/" class="external" target="_blank">Dowling Duncan</a>&nbsp;a San Francisco/UK design firm has created a series of banknotes for the Dollar Redesign Project. The concept which their firm submitted was incredibly well designed and quite innovative. They re-oriented the bill vertically to correlate with the more common method of exchanging money by hand and created varied lengths so that the value of the bills could be recognized more easily.&nbsp;Another interesting feature that they suggested was to make the currency more "real time" by including an image of the current president on the dollar bill.&nbsp;&nbsp;The underlying design theme of their currency concept was around improving the United States' image abroad, by depicting aspects of American history that convey the great human rights accomplishments and global impact of America. Ultimately, the idea of using currency to echo foreign policy seems to be a pretty indirect method of communication considering tourists would be the ones with the most exposure to the currency.&nbsp;</p> <p /> <div>The Dowling Duncan Dollar is an interesting&nbsp;concept which provokes greater questions about the role of currency as a vehicle of information and proposes new functionality for currency within a global economy. &nbsp; <p /> </div> <p /> <p>&nbsp;</p> <p><div class='p_embed p_image_embed'> <img alt="Obama_in_machine" height="320" src="http://posterous.com/getfile/files.posterous.com/sorendeorlow/yxINDZGqteRQxmtsbsL7HkHQ8XxvNxm9LiPIooHG3tG7WhkmHkN0LP7qP1oy/obama_in_machine.jpeg" width="240" /> <img alt="Obama" height="180" src="http://posterous.com/getfile/files.posterous.com/sorendeorlow/MGqgv6XeoayGbiRj2fGhMDHQHXWGn6YfLkkeVLchSf0prXwG2uzZeVYcEu6V/obama.jpeg" width="97" /> <img alt="10_dolar_bill" height="180" src="http://posterous.com/getfile/files.posterous.com/sorendeorlow/XsYdN3pbilfd7HvaVYuz1RLRYuvyNsEmssTcB92DaLiQ1zc33rmRG8Rtrsum/10_dolar_bill.jpeg" width="83" /> <div class='p_see_full_gallery'><a href="http://designaudit.org/design-audit-16-the-dowling-duncan-dollar-a-v">See the full gallery on Posterous</a></div> </div> </p> </p> <p><a href="http://designaudit.org/design-audit-16-the-dowling-duncan-dollar-a-v">Permalink</a> | <a href="http://designaudit.org/design-audit-16-the-dowling-duncan-dollar-a-v#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><img src="http://feeds.feedburner.com/~r/posterous/QpEt/~4/bFD0jN1F2SI" height="1" width="1"/> http://files.posterous.com/user_profile_pics/262265/Soren_IG.png http://posterous.com/users/36EPYi0UC7G9 Soren DeOrlow Soren Soren DeOrlow http://designaudit.org/design-audit-16-the-dowling-duncan-dollar-a-v Sun, 10 Oct 2010 09:29:21 -0700 http://feedproxy.google.com/~r/posterous/QpEt/~3/t7uUflt3urE/design-audit-15-information-graphics-and-bran http://designaudit.org/design-audit-15-information-graphics-and-bran <p> <div style="">In an era of global economic chaos predicated on the mortgage crisis which was the result of a combination of a lot of greed and questionable ethics — coincidentally with the rise of social media there has been an emergence of a transparent society and brands that empower consumers with information. Brands like Mint and Trefis are companies leading the way.<p /> These exciting companies are a refreshing voice in consumer advocacy within an era of questionable ethics. Mint provides a rich visual interface that categorizes a person’s monthly spending — the system aggregates people’s spending and compares it with national averages. Users are able to set goals and manage their finances.<p /> Trefis is a brand that visualizes stock prices and is a community exchange for stock discussion / speculation. The core design of trefis is centered around a visual graphic that illustrates a stock price.</div><p /><p /><p><div class='p_embed p_image_embed'> <img alt="Screen_shot_2010-06-30_at_10" height="188" src="http://posterous.com/getfile/files.posterous.com/sorendeorlow/6TeAKRdktPiAds5nQuZZzJpTV4JXHhT9DHI1p9YRPiHA1x2i5HHHWGW01PO8/Screen_shot_2010-06-30_at_10.1.png" width="320" /> <img alt="0screen_shot_2010-06-30_at_10" height="176" src="http://posterous.com/getfile/files.posterous.com/sorendeorlow/7NDpMOU8kCMycBf7SB82PJiQNepj9BIm5uzyWzoJQoKLoTaEkbBQY7WsewN1/0Screen_shot_2010-06-30_at_10.1.png" width="320" /> <div class='p_see_full_gallery'><a href="http://designaudit.org/design-audit-15-information-graphics-and-bran">See the full gallery on Posterous</a></div> </div> </p> </p> <p><a href="http://designaudit.org/design-audit-15-information-graphics-and-bran">Permalink</a> | <a href="http://designaudit.org/design-audit-15-information-graphics-and-bran#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><img src="http://feeds.feedburner.com/~r/posterous/QpEt/~4/t7uUflt3urE" height="1" width="1"/> http://files.posterous.com/user_profile_pics/262265/Soren_IG.png http://posterous.com/users/36EPYi0UC7G9 Soren DeOrlow Soren Soren DeOrlow http://designaudit.org/design-audit-15-information-graphics-and-bran Sun, 18 Jul 2010 00:26:00 -0700 http://feedproxy.google.com/~r/posterous/QpEt/~3/FgdT1RrAZ3c/design-auidt-14-alliance-arena-munich-brandin http://designaudit.org/design-auidt-14-alliance-arena-munich-brandin <p> <p><span style="font-family: Helvetica Neue LT Std; line-height: 15px;"><span style="border-collapse: separate; color: #000000; font-family: Helvetica Neue LT Std; font-size: medium; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; text-indent: 0px;"><span style="line-height: 15px;"> </span></span><span style="border-collapse: separate; color: #000000; font-family: Helvetica Neue LT Std; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; text-indent: 0px;"><span style="line-height: 15px;"> <div><span style="color: #808080;">Landmarks are often what we identify with when we think of a place or a culture. They become national icons in themselves like Big Ben, the Eiffel Tower, and the Empire State Building. However, its rare to see landmarks branded or imbued with national character. Architecture is designed to be a statement in itself which is why Alliance Arena is so unique. </span></div> </span></span><span style="border-collapse: separate; color: #808080; font-family: Helvetica Neue LT Std; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; text-indent: 0px;"><span style="line-height: 15px;"> </span></span><br class="Apple-interchange-newline" /> <div><span style="color: #808080;">The stadium was designed by Hertzog de Meuron and is home to two football clubs. Football is the regional past-time within Bavaria. Depending on which team is playing, the buildlng will be illuminated in red or blue (the colors of each respective team).</span></div> <div> </div> <div><span style="color: #808080;">The building is shaped like a large white oval and has bubbling geometric surface treatments similar to the Prada buildilng in Tokyo. These geometric shapes are diamond-like and combine to create a harlequin pattern which is the national flag for Bavaria. BMW also displays this symbology in their logo. The Bavarian reference is understated and it was only illuminated once during the festivities of the arena opening. There is a fine line between a building becoming overly commercialised or branded, especially in the days when most sports arenas are named after corporations.</span></div> <p /> </span></p> <p><div class='p_embed p_image_embed'> <a href="http://posterous.com/getfile/files.posterous.com/sorendeorlow/QrdMP0VjlTollqHMMIuTkgnzW3Y4uabdZHXU5lJgGSdnqTlqtaHnO9dbeIX0/Allianz-Arena.blue.red.jpg"><img alt="Allianz-arena" height="378" src="http://posterous.com/getfile/files.posterous.com/sorendeorlow/2auk8NSkInW0YyMSjFXNRno7vUXfzhVygAlntYQh6wU0ZgUFFUUmmud4qBE8/Allianz-Arena.blue.red.jpg.scaled.500.jpg" width="500" /></a> <img alt="Allianzarenacombo" height="562" src="http://posterous.com/getfile/files.posterous.com/sorendeorlow/t42Q9PBrFSwQCRUf5zUj1X77G1k6TPVCFVvIJJGDdML29nkyW0deHAcg6MQE/Allianzarenacombo.jpg" width="448" /> <img alt="Bmwyw" height="1000" src="http://posterous.com/getfile/files.posterous.com/sorendeorlow/nmFMh1n4sMJlGp1l5b4vhHyt4bJCZgXGzpj37a1Myo9pnH15aTuTrnDSK61i/bmwyw.jpg.scaled.1000.jpg" width="441" /> <img alt="Allianz_arena-logo-88a1404fc0-" height="200" src="http://posterous.com/getfile/files.posterous.com/sorendeorlow/q3Tc6HmtKXlNEI1IdgTcD7QqVmvNnTPV8QaJQ5IdN2SYetimKSRkibLZj6eJ/Allianz_Arena-logo-88A1404FC0-.gif" width="200" /> <div class='p_see_full_gallery'><a href="http://designaudit.org/design-auidt-14-alliance-arena-munich-brandin">See the full gallery on Posterous</a></div> </div> </p> </p> <p><a href="http://designaudit.org/design-auidt-14-alliance-arena-munich-brandin">Permalink</a> | <a href="http://designaudit.org/design-auidt-14-alliance-arena-munich-brandin#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><img src="http://feeds.feedburner.com/~r/posterous/QpEt/~4/FgdT1RrAZ3c" height="1" width="1"/> http://files.posterous.com/user_profile_pics/262265/Soren_IG.png http://posterous.com/users/36EPYi0UC7G9 Soren DeOrlow Soren Soren DeOrlow http://designaudit.org/design-auidt-14-alliance-arena-munich-brandin Mon, 12 Jul 2010 01:53:00 -0700 http://feedproxy.google.com/~r/posterous/QpEt/~3/Tw_Z7Euxwwo/puma-packaging http://designaudit.org/puma-packaging <p> <p>In April, Puma debuted a new line of shoe packaging at the Design Museum in London. In doing so, PUMA initiated an ambitious effort to reduce the environmental impact of shoe packaging by limiting paper use by 65% and carbon emissions by 10,000 tons per year. In order to acheive these outstanding benchmarks PUMA conducted an internal audit for five years to define Environmental Key Performance Indicators to design around. The PUMA.Safe Shoe Packaging is one aspect of a larger initiative to reduce carbon, energy, water, and waste by 25%<p />A typical approach to sustainable packaging is to reduce materials and/or manufacturing processes, which often leads to impressive data points which are then used for marketing purposes. What makes PUMA packaging compelling is that they've designed a new behavior around the packaging that has added functionality and extended the useability lifecycle.</p> <p><a href="http://vision.puma.com/us/en/2010/04/puma-launches-new-sustainable-packaging-designed-by-yves-behar/">http://vision.puma.com/us/en/2010/04/puma-launches-new-sustainable-packaging-...</a></p> <p><br /><div class='p_embed p_image_embed'> <a href="http://posterous.com/getfile/files.posterous.com/sorendeorlow/e1qX7Lnvg0iRoGLBgCE57fI2qrAHfAdWyxPtnYMwFPP4JvOQjbaiDpfQLlia/IMG_5035.jpg.scaled.1000.jpg"><img alt="Img_5035" height="375" src="http://posterous.com/getfile/files.posterous.com/sorendeorlow/kGvbFjpJNNFu1O6aysnF8lQdFBXuL7QGWPqMYhXZtjvyndEDzFFMgpU7xYJH/IMG_5035.jpg.scaled.500.jpg" width="500" /></a> <a href="http://posterous.com/getfile/files.posterous.com/sorendeorlow/0vqLT6bmibYZB1DAQl8QbfQvcXxEeEbpnl8D6JrA1c6gwjunjHQIv4ujTy2z/IMG_5031.jpg.scaled.1000.jpg"><img alt="Img_5031" height="375" src="http://posterous.com/getfile/files.posterous.com/sorendeorlow/lmaUC4ogVg4djYnzRKZRe5yCCjugRWpw5d7DFJ0Zd8NbfpPjl6c21NBmMNwF/IMG_5031.jpg.scaled.500.jpg" width="500" /></a> <a href="http://posterous.com/getfile/files.posterous.com/sorendeorlow/m9vcYGv28MHbuobbplmZCDoU7YYdthcbE1HPNMkD80AnOv3o2rFIUBHGuIDl/IMG_5029.jpg.scaled.1000.jpg"><img alt="Img_5029" height="375" src="http://posterous.com/getfile/files.posterous.com/sorendeorlow/2HnbiLegPHTTLxhQtryxZF3xCnCEchLCEw0udSMO6c2bLmxIL9TlkbrStgix/IMG_5029.jpg.scaled.500.jpg" width="500" /></a> <div class='p_see_full_gallery'><a href="http://designaudit.org/puma-packaging">See the full gallery on Posterous</a></div> </div> </p> </p> <p><a href="http://designaudit.org/puma-packaging">Permalink</a> | <a href="http://designaudit.org/puma-packaging#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><img src="http://feeds.feedburner.com/~r/posterous/QpEt/~4/Tw_Z7Euxwwo" height="1" width="1"/> http://files.posterous.com/user_profile_pics/262265/Soren_IG.png http://posterous.com/users/36EPYi0UC7G9 Soren DeOrlow Soren Soren DeOrlow http://designaudit.org/puma-packaging Mon, 12 Jul 2010 01:52:00 -0700 http://feedproxy.google.com/~r/posterous/QpEt/~3/FuNio2og-Pw/bmw-art-cars-8 http://designaudit.org/bmw-art-cars-8 <p> <p>The BMW brand has had a history of involvement with the arts typically through sponsorships and promotions. More recently, BMW cars were the subjects of art on exhibit within notable contemporary art and design venues in Europe. In March, BMW was part of an exhibition at the Milan Furniture Fair and later in the spring at the Tate Modern.</p> <p>The exhibtion at the Salone Internationzionale del Mobile was particularly unique because it involved a collaboration between product designers, Patricia Urquiola and the BMW design team (lead by Adrian van Hooydonk) to explore the integration of behaviors/activities with a car and the affordances provided by new materials. The entire focus of this exhibition was on the human needs within an interior of a car (a 5 Series GT). This exhibition provided inspiration for future product innovation and good publicity for the launch of the 5 Series GT brand.<p /><a href="http://www.bmw.tv/com/article/show/video.do?articleID=7070&amp;spaceID=2">http://www.bmw.tv/com/article/show/video.do?articleID=7070&amp;spaceID=2</a> <p /> <a href="http://www.kvadrat.dk/company/news/?tx_tcsimplenews_pi1">http://www.kvadrat.dk/company/news/?tx_tcsimplenews_pi1</a>[test]=test&amp;tx_tcsimplenews_pi1[showUid]=187&amp;tx_tcsimplenews_pi1[pointer]=0&amp;cHash=b174bad63e</p> <p><div class='p_embed p_image_embed'> <a href="http://posterous.com/getfile/files.posterous.com/sorendeorlow/QBtUy9TJ94nlrl0NZUnPiylkJTgqgkDpTys76df0C6T2pFsMZ2UWst0uB6Ub/BMW_Art_Cars.jpg.scaled.1000.jpg"><img alt="Bmw_art_cars" height="333" src="http://posterous.com/getfile/files.posterous.com/sorendeorlow/IBj0Yi3GKz6niUYLtOOTRXrCYTlcIXUYGhfPqBvpJ91E4aHKnExpXxwDvwT6/BMW_Art_Cars.jpg.scaled.500.jpg" width="500" /></a> </div> </p> <p> </p> <p><div class='p_embed p_image_embed'> <a href="http://posterous.com/getfile/files.posterous.com/sorendeorlow/IOm0sJr7IKwJLONNEjo8cz502vijFeDRO8mJH5Zts3HaUgKtE8qWHSsTAGTF/Untitled-1.jpg.scaled.1000.jpg"><img alt="Untitled-1" height="375" src="http://posterous.com/getfile/files.posterous.com/sorendeorlow/gHTbsbggxBHkLuMZn9n8MoaDAasIxZ52sZ9w1QjBDtwIZPKfQT3v5G6f9jki/Untitled-1.jpg.scaled.500.jpg" width="500" /></a> </div> </p> <p> </p> <p><div class='p_embed p_image_embed'> <a href="http://posterous.com/getfile/files.posterous.com/sorendeorlow/k3n3ldVYfsgzYAAcS6KfOQw9VT6Ksm9iP5Bgr3uTsDM7CcL20me76IjAnFr9/Untitled-2.jpg.scaled.1000.jpg"><img alt="Untitled-2" height="375" src="http://posterous.com/getfile/files.posterous.com/sorendeorlow/ntJ1vNrxeeidnrWRrsZBltrokQO3jHI9pjLM9Ns3FDnGCuyUkcydGKpVm87P/Untitled-2.jpg.scaled.500.jpg" width="500" /></a> </div> </p> <p> </p> <p><div class='p_embed p_image_embed'> <a href="http://posterous.com/getfile/files.posterous.com/sorendeorlow/Lpuq1sg7VdJxYPxdmrHj2zol4cEx68gH2zMatTqY0N21SCeH4VL5n9vVkXUZ/Untitled-3.jpg.scaled.1000.jpg"><img alt="Untitled-3" height="375" src="http://posterous.com/getfile/files.posterous.com/sorendeorlow/zy5oA2rd9AIIlchModkkAsoT1iA1Lvfc2aX73fc7JostU8t3FATo1tSrfh7j/Untitled-3.jpg.scaled.500.jpg" width="500" /></a> </div> </p> <p> </p> <p /> <div style=""><span style="font-family: Helvetica; font-size: medium;"> </span></div> <p><div class='p_embed p_image_embed'> <a href="http://posterous.com/getfile/files.posterous.com/sorendeorlow/m9FmPefwoRbu90JdzX2IF40KXWAiiAM6beiyuuEizdO4JzUcjN8PeIh8sMPR/IMG_5020.jpg.scaled.1000.jpg"><img alt="Img_5020" height="375" src="http://posterous.com/getfile/files.posterous.com/sorendeorlow/kBlCmQ30DaiP7tKbkdrTXAql2pkJ4FiBdu1i0DculRSVokaHlLpMtT3tTcbG/IMG_5020.jpg.scaled.500.jpg" width="500" /></a> </div> </p> <p> </p> <div style=""><span style="font-family: Helvetica; font-size: medium;"> </span></div> <p><div class='p_embed p_image_embed'> <a href="http://posterous.com/getfile/files.posterous.com/sorendeorlow/Z8E6Cxqtpw9P6dBQC95VzS0Ac5ssT0fVHCiO66P0FccAcNNXlwlbeMzxBC6k/IMG_5021.jpg.scaled.1000.jpg"><img alt="Img_5021" height="375" src="http://posterous.com/getfile/files.posterous.com/sorendeorlow/HfWK7TtKWQDvVGNSoHgrWtVbG1L0Ms4zFbvLdNf1FxZZSzKCO5PY0bo2jJqG/IMG_5021.jpg.scaled.500.jpg" width="500" /></a> </div> </p> </p> <p><a href="http://designaudit.org/bmw-art-cars-8">Permalink</a> | <a href="http://designaudit.org/bmw-art-cars-8#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><img src="http://feeds.feedburner.com/~r/posterous/QpEt/~4/FuNio2og-Pw" height="1" width="1"/> http://files.posterous.com/user_profile_pics/262265/Soren_IG.png http://posterous.com/users/36EPYi0UC7G9 Soren DeOrlow Soren Soren DeOrlow http://designaudit.org/bmw-art-cars-8 Mon, 12 Jul 2010 01:33:00 -0700 http://feedproxy.google.com/~r/posterous/QpEt/~3/mT1z4_bpFpo/the-5-series-gt-a-unique-departure-for-the-br http://designaudit.org/the-5-series-gt-a-unique-departure-for-the-br <p> <div style="">BMW made a bold move when it chose to leave Formula One in 09. The brand continues to evolve with this year’s introduction of the 5 Series Gran Turismo. According to Adrian Van Hooydonk BMW’s director of design, there are new categories of transportation emerging. Essentially, the GT is an alternative to the luxury SUV – a luxury hatchback that is designed to accommodate a family road trip or group excursion comfortably. The GT is opening up a new category of crossover vehicles and other luxury car makers are moving into this space. The four door Porsche Panamera is also in this space. </div> <div style="">An interesting aspect of the launch is the limited edition bags that were designed for the GT by Stefan Dietz. </div> <div style=""><span style="font-family: Helvetica; font-size: medium;"><br /><a href="http://www.monocle.com/sections/design/Web-Articles/Adrian-van-Hooydonk/">http://www.monocle.com/sections/design/Web-Articles/Adrian-van-Hooydonk/</a><p /><a href="https://shop.bmwgroup.com/is-bin/INTERSHOP.enfinity/WFS/Store-BMWShop-Site/en_GB/-/EUR/ViewProductDetail-Start?ProductUUID=jbygMthKBpQAAAEcpawo7iQq&amp;CatalogCategoryID=FL.gMthKhI4AAAEWPAxA7I.Q&amp;noReload=true&amp;SecondCurrency=">https://shop.bmwgroup.com/is-bin/INTERSHOP.enfinity/WFS/Store-BMWShop-Site/en...</a><br /></span></div> <p><div class='p_embed p_image_embed'> <a href="http://posterous.com/getfile/files.posterous.com/sorendeorlow/AJyCMeh183LdAXdPoYpwB3eeVuekBfFr1wGsRUE9gxAQEMS8qCWGyeVohcu4/IMG_0879.jpg.scaled.1000.jpg"><img alt="Img_0879" height="667" src="http://posterous.com/getfile/files.posterous.com/sorendeorlow/wcqdqVokGGGBvL0S435HELU1uO8nQgNnhQZLVRcU7H7Y5l552yGnCbEBYxp4/IMG_0879.jpg.scaled.500.jpg" width="500" /></a> </div> </p> <p> </p> <div style=""><span style="font-family: Helvetica; font-size: medium;"> </span></div> <p><div class='p_embed p_image_embed'> <a href="http://posterous.com/getfile/files.posterous.com/sorendeorlow/f5EQDI2K8cVC2TtPq8HZqPV1IZJz1uR6NhMCF8JHJh7G0xxRtvpGTmSaBmRL/IMG_0876.jpg.scaled.1000.jpg"><img alt="Img_0876" height="667" src="http://posterous.com/getfile/files.posterous.com/sorendeorlow/uEwkgspJtUtyNXM1YG5RVkl231muGEO5mp83nmpu2Cp1RUVM3YXVW49ycTR4/IMG_0876.jpg.scaled.500.jpg" width="500" /></a> </div> </p> <p> </p> <div style=""><span style="font-family: Helvetica; font-size: medium;"> </span></div> <p><div class='p_embed p_image_embed'> <a href="http://posterous.com/getfile/files.posterous.com/sorendeorlow/dkCC1DOdbINtM3fQENafxSxc6hlYZ6cQqT0em9qhBUiySXXkTsV7ItcgC6EM/IMG_0862.jpg.scaled.1000.jpg"><img alt="Img_0862" height="375" src="http://posterous.com/getfile/files.posterous.com/sorendeorlow/MuZfC4A2nPSZuHx3ZUzLNcdC43hNiWYviDmDTus80bebMDN4Tq59QfGVogNF/IMG_0862.jpg.scaled.500.jpg" width="500" /></a> </div> </p> </p> <p><a href="http://designaudit.org/the-5-series-gt-a-unique-departure-for-the-br">Permalink</a> | <a href="http://designaudit.org/the-5-series-gt-a-unique-departure-for-the-br#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><img src="http://feeds.feedburner.com/~r/posterous/QpEt/~4/mT1z4_bpFpo" height="1" width="1"/> http://files.posterous.com/user_profile_pics/262265/Soren_IG.png http://posterous.com/users/36EPYi0UC7G9 Soren DeOrlow Soren Soren DeOrlow http://designaudit.org/the-5-series-gt-a-unique-departure-for-the-br Sat, 27 Feb 2010 12:16:00 -0800 http://feedproxy.google.com/~r/posterous/QpEt/~3/HjmC2_lcfzE/design-audit-10-greenys-and-daylesford-two-di http://designaudit.org/design-audit-10-greenys-and-daylesford-two-di <p> <p>It seems there is an opportunity for convenient food to be more healthy. An organic eatery called "Greeny's" is an interesting concept that has emerged in Munich. The concept is to provide a variety of tasty organic food options at affordable prices and make it easier for people to dine healthy. The menu is designed to highlight items based on nutritional quality such as, low in calories (300 or less), vegan, low glicemic index and superfoods (high in antioxidants). <p /> The overall restaurant experience emphasizes the concept of green holistically, and therefore all food packaging is sustainable and branding explicitly references organic and sustainable using the images of leaves and the color green. <p /> Greeny's offering is a careful balance of convenience and quality crafted food. In a refrigerator, a variety of salads are pre-prepared, however any menu item ordered fresh may take 5-10 minutes to prepare. <p /> <a href="http://greenysfood.com/">http://greenysfood.com/</a> <p /> Daylesford Organics is a chain of organic eateries and a private label organic brand from the UK. The Daylesford brand is a larger experience beyond their restaurants, quick serve food products and organic house ware products, the brand is about teaching and facilitating an organic lifestyle. Daylesford offers education on all aspects of living greed from planting organic produce to preparing healthy food. <p /> The interior of a Daylesford location is a balance of a pure white-washed, almost sterile environment combined with a wholesome, earthy farm-like d&eacute;cor. The merchandising is absolutely inspired with products displayed elegantly on aged wood crates and fixtures. The mixture really works and demonstrates that green branding doesn&rsquo;t need to be literal. <p /> <a href="http://www.daylesfordorganic.com/">http://www.daylesfordorganic.com/</a></p> <p><div class='p_embed p_image_embed'> <a href="http://posterous.com/getfile/files.posterous.com/sorendeorlow/jTeK8bmE0FbWwo8wpHMm919y6CQ5A5WjnuBHHhoVqgBnQR1T4Oz6JqR4kus9/IMG_1434.jpg.scaled.1000.jpg"><img alt="Img_1434" height="375" src="http://posterous.com/getfile/files.posterous.com/sorendeorlow/T888OB5k4mm0iXQObt92LNrdZvfNSuqECQ1PsinTrCH0CvFHyIJwlu6bgGcI/IMG_1434.jpg.scaled.500.jpg" width="500" /></a> <a href="http://posterous.com/getfile/files.posterous.com/sorendeorlow/ixQLHI7zB7aD3zIGqaCe4EPxSvwa7A9JG8Dt8hvUUe6kN9OA5tXcbBAyF1ka/IMG_1249.jpg.scaled.1000.jpg"><img alt="Img_1249" height="375" src="http://posterous.com/getfile/files.posterous.com/sorendeorlow/X3bOPvz1gbjEjUKwcKWpYV8YZqC5Z34dgTWOAux9f1AuDJPMGK991dpelgzv/IMG_1249.jpg.scaled.500.jpg" width="500" /></a> <a href="http://posterous.com/getfile/files.posterous.com/sorendeorlow/6bjOW1rB2NGs2cf3sgIlNSzEwbjuzEneOs3bkb7hAeBU6KpeP9dS7OnStrk5/IMG_1245.jpg.scaled.1000.jpg"><img alt="Img_1245" height="375" src="http://posterous.com/getfile/files.posterous.com/sorendeorlow/TO1l3uFCRsmKgdHYS1xcjJqSvVEwW7LCrRLjJrJr51vDN1vQSzhb6C4omQGw/IMG_1245.jpg.scaled.500.jpg" width="500" /></a> <a href="http://posterous.com/getfile/files.posterous.com/sorendeorlow/fdr9Mzxw9DcZSeL7T97gAwE7g9DuVA8gtvIX7wwkYmKwHrsqJBhUeuu2RfcZ/IMG_1247.jpg.scaled.1000.jpg"><img alt="Img_1247" height="375" src="http://posterous.com/getfile/files.posterous.com/sorendeorlow/3TEMptMUZ2M5toasqrNQjy5g8Tyk2pzDJ4R9ilEuieTv7OjZSmg3QuADgLbf/IMG_1247.jpg.scaled.500.jpg" width="500" /></a> <a href="http://posterous.com/getfile/files.posterous.com/sorendeorlow/opDamsvGbySvgAFYg6NymXfcpc8ZvnzxK2YWN5tjMsXmw6ApOo0Jj4vlguDx/IMG_1146.jpg.scaled.1000.jpg"><img alt="Img_1146" height="375" src="http://posterous.com/getfile/files.posterous.com/sorendeorlow/cfYmk7JIiGR7eiskibov0A3r7LaEX2YBzdCAE14p7a4hje28mdfcSygCah8d/IMG_1146.jpg.scaled.500.jpg" width="500" /></a> <a href="http://posterous.com/getfile/files.posterous.com/sorendeorlow/2U3tdpJJc5hLtzvQF9jTBZ4F2h5chZ64Gk4FuHzz17vKGPm5L1ZmwHPpCP9M/IMG_1142.jpg.scaled.1000.jpg"><img alt="Img_1142" height="375" src="http://posterous.com/getfile/files.posterous.com/sorendeorlow/Rhpi8cF7otmw10rum4FAVDDcmTW7AdWuTUdJZ5jUMIkkA9CpeO9z9g1Z6J8D/IMG_1142.jpg.scaled.500.jpg" width="500" /></a> <a href="http://posterous.com/getfile/files.posterous.com/sorendeorlow/cjPA22q68RWxVfb91MYdr4sADmTGrZHBqJDtCwvlI8LHw4gEJMY9JQeQvdwP/IMG_1143.jpg.scaled.1000.jpg"><img alt="Img_1143" height="375" src="http://posterous.com/getfile/files.posterous.com/sorendeorlow/Ku2ZfZwdzvEUQzBqRLyImzhUsbtDPuj8MOOvcYfhMrJmB31KYUmat5zsYvSJ/IMG_1143.jpg.scaled.500.jpg" width="500" /></a> <a href="http://posterous.com/getfile/files.posterous.com/sorendeorlow/6QloJgMEvLdRXCrCubDPYkLJZTV5CgMS77pNTRCYQeeTAmrQhOgFfBZSfmG5/IMG_1145.jpg.scaled.1000.jpg"><img alt="Img_1145" height="667" src="http://posterous.com/getfile/files.posterous.com/sorendeorlow/db9d2RHiz9G1SuHJ6VplXeauYhJxKyYXI07ObrzQNCuFVwOiHmsvBiKuDdAt/IMG_1145.jpg.scaled.500.jpg" width="500" /></a> <div class='p_see_full_gallery'><a href="http://designaudit.org/design-audit-10-greenys-and-daylesford-two-di">See the full gallery on Posterous</a></div> </div> </p> </p> <p><a href="http://designaudit.org/design-audit-10-greenys-and-daylesford-two-di">Permalink</a> | <a href="http://designaudit.org/design-audit-10-greenys-and-daylesford-two-di#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><img src="http://feeds.feedburner.com/~r/posterous/QpEt/~4/HjmC2_lcfzE" height="1" width="1"/> http://files.posterous.com/user_profile_pics/262265/Soren_IG.png http://posterous.com/users/36EPYi0UC7G9 Soren DeOrlow Soren Soren DeOrlow http://designaudit.org/design-audit-10-greenys-and-daylesford-two-di Mon, 30 Nov 2009 16:27:00 -0800 http://feedproxy.google.com/~r/posterous/QpEt/~3/jPX0WhpCp4k/design-audit-9-platoon-berlin-an-organization http://designaudit.org/design-audit-9-platoon-berlin-an-organization <p> <p>Platoon is a simultaneously a political movement, a social network of <br />thousands of designers/artists/etc., a staffing company, a marketing firm <br />and a spotter of up and coming talent in the art/design world. <p /> Its headquarters in Berlin and its branch office in Seoul are constructed of <br />large container vessels and when you first enter, it seems like you are <br />walking into a gallery or a marine recruiting office targeting artists or <br />designers. The overall purpose of Platoon to organize <br />artists/architects/designers for the greater good of society. This sometimes <br />materializes in the form of a public installation or viral campaign usually <br />trying to influence political change in some form. During the 08 election, <br />they were campaigning for a minimum wage increase, but were unsuccessful. <p /> Despite the failed effort, Platoon has been incredibly successful in its <br />recruiting efforts and has a very formal process for enrolling new members. <br />Each recruit is entered into the social network of other designers/artists <br />and gets an individual dog tag. The goal is to grow the network and create <br />layers of involvement. Anyone who visits their headquarters and is <br />interested can apply to become a member. <p /> Platoon's staffing strategy is to build a broad network of people within <br />various fields, from art to architecture and IT to Infrastructure. <br />Ultimately, the model is very inclusive allowing people contribute to <br />platoon in multiple capacities from the top of the organization down to the <br />bottom. The inclusive nature of the network serves to continually serve to <br />grow the network. Some members are simply fans of the platoon concept, <br />others are famous artists collaborating with the org to launch large public <br />installation works and others are involved in commercial projects to bring <br />income in.<p /><a href="http://blog.platoon.org/home">http://blog.platoon.org/home</a></p> <p><div class='p_embed p_image_embed'> <a href="http://posterous.com/getfile/files.posterous.com/sorendeorlow/Do4vzGolVKhlS88QBSxyjpY6wpVtmWF0vHQCEeRGMOviDNNOXS6vyiL9whmm/IMG_0944.jpg.scaled.1000.jpg"><img alt="Img_0944" height="375" src="http://posterous.com/getfile/files.posterous.com/sorendeorlow/SrWE7nDR51u5Nb6fuLGmsi95xGGXpZBTRTkGGxHNZKCaITIc3MdxeVKpRV0O/IMG_0944.jpg.scaled.500.jpg" width="500" /></a> <a href="http://posterous.com/getfile/files.posterous.com/sorendeorlow/IBqayg5MRDaFFekTDcnJG43t42sgAVCHqFrhFEBEbZE2ye6mhYnW8nFB1mju/IMG_0942.jpg.scaled.1000.jpg"><img alt="Img_0942" height="375" src="http://posterous.com/getfile/files.posterous.com/sorendeorlow/SxThsygF3PietwHVwsFotqilEXU6MGEoef6vTY3YVPw2gffquYcYn5nIzpTw/IMG_0942.jpg.scaled.500.jpg" width="500" /></a> <a href="http://posterous.com/getfile/files.posterous.com/sorendeorlow/iJYGdF7CnrvAYML22VrcHVqWhlBT8Ets2jmgEQyskn18tG5580qXn2crMs0r/IMG_0945.jpg.scaled.1000.jpg"><img alt="Img_0945" height="375" src="http://posterous.com/getfile/files.posterous.com/sorendeorlow/ytYx1nQDZIVk306GGSkfSnBhFblzeM1LgvaJ610HgTXxeM7i3KCSrAncmDIZ/IMG_0945.jpg.scaled.500.jpg" width="500" /></a> <a href="http://posterous.com/getfile/files.posterous.com/sorendeorlow/DeDsdCp1VJ7x9CCwXp4dnZeACjnBHSPED62fueGgYFvHlmDwuzdWv0HIsoUV/IMG_0943.jpg.scaled.1000.jpg"><img alt="Img_0943" height="375" src="http://posterous.com/getfile/files.posterous.com/sorendeorlow/Wpt5djDY97tmM699pEBfwZqLdM9u48jsEv0LjbsH4968pZYMSzc9368poKRk/IMG_0943.jpg.scaled.500.jpg" width="500" /></a> <a href="http://posterous.com/getfile/files.posterous.com/sorendeorlow/YuCR09y73oOU6I9OMpY9EeeOGSpMmIAWp8aU4UtaDaotPMgqrYNbJ9ErPgxj/IMG_0940.jpg.scaled.1000.jpg"><img alt="Img_0940" height="375" src="http://posterous.com/getfile/files.posterous.com/sorendeorlow/rrktywEMISTfQIo4GCpxINECKubsH0MS6ZY5ph9XfWPVNSbHIcbN4gIFHHXB/IMG_0940.jpg.scaled.500.jpg" width="500" /></a> <a href="http://posterous.com/getfile/files.posterous.com/sorendeorlow/GsMJAAKPkcaCi4yJ5vSen1NAqHUggVY7tkKEgvL2955cewapQvkJDcdh87lw/IMG_0952.jpg.scaled.1000.jpg"><img alt="Img_0952" height="375" src="http://posterous.com/getfile/files.posterous.com/sorendeorlow/1yw8PAlMGr0VTWyfq4dx3QF7DCg8lAZmQALLJpeEjvn0acWmOYY3h5Zw6o3e/IMG_0952.jpg.scaled.500.jpg" width="500" /></a> <div class='p_see_full_gallery'><a href="http://designaudit.org/design-audit-9-platoon-berlin-an-organization">See the full gallery on Posterous</a></div> </div> </p> </p> <p><a href="http://designaudit.org/design-audit-9-platoon-berlin-an-organization">Permalink</a> | <a href="http://designaudit.org/design-audit-9-platoon-berlin-an-organization#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><img src="http://feeds.feedburner.com/~r/posterous/QpEt/~4/jPX0WhpCp4k" height="1" width="1"/> http://files.posterous.com/user_profile_pics/262265/Soren_IG.png http://posterous.com/users/36EPYi0UC7G9 Soren DeOrlow Soren Soren DeOrlow http://designaudit.org/design-audit-9-platoon-berlin-an-organization Thu, 29 Oct 2009 18:04:00 -0700 http://feedproxy.google.com/~r/posterous/QpEt/~3/52EDqRt2Q20/design-audit-8-bmw-welt-munich-glimpses-of-a http://designaudit.org/design-audit-8-bmw-welt-munich-glimpses-of-a <p> <p>Brand enthusiasts gather at the BMW welt to indulge in the beauty of the latest autos on display and marvel at the amazing feats of engineering involved in constructing the ultimate driving machine. The latest functions and technology is presented in a way that is detailed and compelling. Who would have thought that air intake would be completely interesting?! These unique micro functions are reflective of a larger transformation of the brand. BMW is innovating in both engineering way cars are designed to behave and the behaviors of the drivers themselves. <p />BMW has launched a technology initiative called EfficientDynamics which is a quest to use energy in efficient and innovative ways. Currently EfficientDynamics is present as features within current models, such regenerated brake energy, advanced diesel engines, engine freeze during idle and dust-less brake pads. The EfficientDynamics brand is also home to aspirational concepts such as the Hydrogen 7 which is a campaign to raise awareness of the efficiency of hydrogen fuel cells. Currently BMW is partnering with the US department of Transportation and Energy on this concept. <p /> Some might say that EfficientDynamics is just "green washing" marketing, because rather than focusing primarily on increasing MPG, BMW has taken a holistic approach to efficiency. At the moment, few individual features equate to drastic reductions in CO2 emissions, however its strategy to embrace clean tech was made absolutely clear with the announcement early in 2009 that BMW would no larger participate in Formula 1 racing. F1 merchandise is on liquidation in the BMW Weld gift shop. <p /> BMW may be repositioning itself around clean tech, but it doesn't mean its leaving behind the ultimate driving machine experience. During a recent interview with Monacle Magazine, Adrian van Hooydonk (BMW Design Director) discusses how the superb handling and driving experience of a BMW will still remain but be inspired by efficiency. Hooydonk also talks about drawing aesthetic inspiration from his time in wind tunnels and how aerodynamics will lead to beautiful design in the future. Fortunately, it appears that sexy, poetic lines and thrilling driving will not have to be sacrificed in the name of the efficiency. <p /> <span style="font-size: x-small;"><a href="http://www.bmwusa.com/Standard/Content/Uniquely/BMWEfficientDynamics/Default.aspx">http://www.bmwusa.com/Standard/Content/Uniquely/BMWEfficientDynamics/Default....</a> <br /><a href="http://www.monocle.com/sections/design/Web-Articles/Adrian-van-Hooydonk/">http://www.monocle.com/sections/design/Web-Articles/Adrian-van-Hooydonk/</a></span></p> <p><div class='p_embed p_image_embed'> <a href="http://posterous.com/getfile/files.posterous.com/sorendeorlow/PNfhV91zlzULw8skV6KLeB3NmJGmddl4cQZDc2jPdPHfpRZO7S9ffFcaXkHq/IMG_0839.jpg.scaled.1000.jpg"><img alt="Img_0839" height="375" src="http://posterous.com/getfile/files.posterous.com/sorendeorlow/M2kcnsew2BGQoscUMVK4pJB8DL7LOGK6u5axG6lxYUnA0vIGyV0a8H23O9in/IMG_0839.jpg.scaled.500.jpg" width="500" /></a> <a href="http://posterous.com/getfile/files.posterous.com/sorendeorlow/ctvw7GKsiyr0c2Adc5W0o0LuKdfTKtiHI5wd7NRbd8dPATNmByE4rZwKoFSE/IMG_0830.jpg.scaled.1000.jpg"><img alt="Img_0830" height="375" src="http://posterous.com/getfile/files.posterous.com/sorendeorlow/tXziO5VQjFkyLwzmWi6ySqLTRm3OOxW0us5iYJ3wM6orfg6PeHYyRsFDDvjh/IMG_0830.jpg.scaled.500.jpg" width="500" /></a> <a href="http://posterous.com/getfile/files.posterous.com/sorendeorlow/1oafLJ6gkWqH66BPcY1SQjPBdCx4edbnEKfMwDfWjFvVnvHJDu633j5UJYyY/IMG_0828.jpg.scaled.1000.jpg"><img alt="Img_0828" height="667" src="http://posterous.com/getfile/files.posterous.com/sorendeorlow/70naWWcjMbeSt4zUa7iEWvgabrJR6BDmswiswDvrH1X1zi50n3gtu7KoaTRG/IMG_0828.jpg.scaled.500.jpg" width="500" /></a> <a href="http://posterous.com/getfile/files.posterous.com/sorendeorlow/RceRmk7vm75pUbXLrb2jGaC1qVF7887PufOe7XPSyF5m4OERmRWOBRZFDjTB/IMG_0876.jpg.scaled.1000.jpg"><img alt="Img_0876" height="667" src="http://posterous.com/getfile/files.posterous.com/sorendeorlow/Cz3NKZfmvfKvkyZ3FcZasFMgBJh7kyg3i8gUySLx2q12ZiKr5EJFlTfUBvCj/IMG_0876.jpg.scaled.500.jpg" width="500" /></a> <a href="http://posterous.com/getfile/files.posterous.com/sorendeorlow/XeAMC0iPWZGzV2nHlToiQfOWIMRXPvU4dTpoNCBlxtFB4mWzE5DRAY1BNZcK/IMG_0841.jpg.scaled.1000.jpg"><img alt="Img_0841" height="375" src="http://posterous.com/getfile/files.posterous.com/sorendeorlow/EOjflanqLBNpdw5iYew2QI97GSoP1IioOeQC92vaJPSYXlF4B4mVzoMa9fdx/IMG_0841.jpg.scaled.500.jpg" width="500" /></a> <a href="http://posterous.com/getfile/files.posterous.com/sorendeorlow/q1OQFd2L0PYSFqxoxRy54U4t3NH6TAFXQMKE4l3Djd2URN7i6vODQykv5eLm/IMG_0833.jpg.scaled.1000.jpg"><img alt="Img_0833" height="375" src="http://posterous.com/getfile/files.posterous.com/sorendeorlow/1GVTP4T023FiXiLguaDdWrmLpwdwimxVFSMR7vZCu9xF9Raeej9I9hNOGJh8/IMG_0833.jpg.scaled.500.jpg" width="500" /></a> <div class='p_see_full_gallery'><a href="http://designaudit.org/design-audit-8-bmw-welt-munich-glimpses-of-a">See the full gallery on Posterous</a></div> </div> </p> </p> <p><a href="http://designaudit.org/design-audit-8-bmw-welt-munich-glimpses-of-a">Permalink</a> | <a href="http://designaudit.org/design-audit-8-bmw-welt-munich-glimpses-of-a#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><img src="http://feeds.feedburner.com/~r/posterous/QpEt/~4/52EDqRt2Q20" height="1" width="1"/> http://files.posterous.com/user_profile_pics/262265/Soren_IG.png http://posterous.com/users/36EPYi0UC7G9 Soren DeOrlow Soren Soren DeOrlow http://designaudit.org/design-audit-8-bmw-welt-munich-glimpses-of-a Wed, 28 Oct 2009 07:56:00 -0700 http://feedproxy.google.com/~r/posterous/QpEt/~3/6Ai_MMQqS4w/design-audit-7-forced-messages-spaces-for-gre http://designaudit.org/design-audit-7-forced-messages-spaces-for-gre <p> <p>This weekend while lounging at the Ace Hotel in Palm Springs, I noticed where there would typically be a large, visually alarming pool safety sign, instead there was a replacement that had been drawn by hand in chalk. The style of handwriting matched some of the other messages near the bar area. The sign was clearly visible and functional in warning visitors of potential dangers, but as a message, it was appropriated to match the tone of the Ace Hotel Brand. <p /> I've seen a lot of this recently - there is a trend of brands taking license to express themselves in unconventional ways - to bring delight to the otherwise mundane logistics and redundant forced messages that we tend to overlook. <p /> A great example is Virgin America's flight safety video. Flight safety videos occur at the end of a typically drawn-out boarding process, prolonging the discomfort for passengers who are ready to get off the ground. Safety videos and the tired choreographed flight attendant demo routine have remained unchanged for years. Virgin America decided to poke fun at how redundant and out-dated this experience is. Their safety film is absolutely unique - its an animation featuring silly characters and sarcastic humor. As a result, the pre-departure experience is more engaging and memorable than the conventional approach. <p /> I was at the Michel Berger Hotel in Berlin in early Oct and thought the way they positioned the messaging on their "do not disturb" and "no smoking" signs was clever. By adding humor, the tone of the message entirely changes from being a "forced message," to a humorous plea for empathy over a temperamental sprinkler system. <p /> Another angle is to build an experience around the regulation. A recent editorial illustration piece by Pentagram on new legislation by the Obama administration to restrict the tobacco industry by forefronting health warning messages on cigarette packaging, limiting marketing and significantly reducing nicotine content. Pentagram chose to design provocational cigarette packages in which the warning label became the packaging itself. The irony, is that to an extreme group of smokers, these unconventional messages may actually resonate. <p /> <a href="http://pentagram.com/en/new/2009/06/cigarette-marketing.php">http://pentagram.com/en/new/2009/06/cigarette-marketing.php</a> <p /> I don't doubt the importance of regulations, I just believe that legislation is often manifested in a vernacular that is easy to overlook. It will be interesting to see other examples where convention was broken in order to achieve a greater outcome.</p> <p><div class='p_embed p_image_embed'> <a href="http://posterous.com/getfile/files.posterous.com/sorendeorlow/uBIhdqaiZkA3fUqVSiFRmqCUTkuLBC8dfjWGw3ix4z6NcbC33gbR3k4SS81I/Ace_Hotel_Pool_Caution.jpg.scaled.1000.jpg"><img alt="Ace_hotel_pool_caution" height="667" src="http://posterous.com/getfile/files.posterous.com/sorendeorlow/CZmSwAOreNx1HUm5hZ87ieJej9d0YGXNKQEmJXiM9jxWMyzrJDIYjAuhhK3M/Ace_Hotel_Pool_Caution.jpg.scaled.500.jpg" width="500" /></a> <img alt="Virgin_safety_video" height="354" src="http://posterous.com/getfile/files.posterous.com/sorendeorlow/lKSvluH1uN7n2hb3Hnv4P7lpKSrjOXuCgiNUb4BMBGDSyE7cVkdXrThCpwAM/Virgin_Safety_Video.png" width="471" /> <img alt="Virgin_safety_video_2" height="354" src="http://posterous.com/getfile/files.posterous.com/sorendeorlow/E9p3CVCSJj0F0hQ5jekSAN9JNEODtWwLdbzuG4FuXoYN7ShC112kvAJilG5f/Virgin_Safety_Video_2.png" width="476" /> <a href="http://posterous.com/getfile/files.posterous.com/sorendeorlow/OsfQFzRkCjx1fAZrCj059LjOG6c1JoSqy9PYxTf7Khq8VTMt5TWQJVX6kXQp/Michel_Berger_Do_Not_Disturb.jpg.scaled.1000.jpg"><img alt="Michel_berger_do_not_disturb" height="667" src="http://posterous.com/getfile/files.posterous.com/sorendeorlow/MyHo5ggvVD9xbcGGNMqZErs0PbdKva28ZIuT3ClReX997DRvYHd54cHr8Yd3/Michel_Berger_Do_Not_Disturb.jpg.scaled.500.jpg" width="500" /></a> <a href="http://posterous.com/getfile/files.posterous.com/sorendeorlow/wUGzi7AHEbenCX8QM2pK73ftc2ueodxqbgNl4tuzxQ00mssUSv76U2AgvyzF/Michel_Berger_No_Smoking.jpg.scaled.1000.jpg"><img alt="Michel_berger_no_smoking" height="667" src="http://posterous.com/getfile/files.posterous.com/sorendeorlow/kB9ryfvXFvVpCbLtOqgDaa2Z16phs0GV673PxGnzpf5KIV799PsaAlQvKJ9f/Michel_Berger_No_Smoking.jpg.scaled.500.jpg" width="500" /></a> <div class='p_see_full_gallery'><a href="http://designaudit.org/design-audit-7-forced-messages-spaces-for-gre">See the full gallery on Posterous</a></div> </div> </p> </p> <p><a href="http://designaudit.org/design-audit-7-forced-messages-spaces-for-gre">Permalink</a> | <a href="http://designaudit.org/design-audit-7-forced-messages-spaces-for-gre#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><img src="http://feeds.feedburner.com/~r/posterous/QpEt/~4/6Ai_MMQqS4w" height="1" width="1"/> http://files.posterous.com/user_profile_pics/262265/Soren_IG.png http://posterous.com/users/36EPYi0UC7G9 Soren DeOrlow Soren Soren DeOrlow http://designaudit.org/design-audit-7-forced-messages-spaces-for-gre Wed, 28 Oct 2009 07:43:57 -0700 http://feedproxy.google.com/~r/posterous/QpEt/~3/6Tbv6DaR54A/design-audit-6-california-select-berlin-appar http://designaudit.org/design-audit-6-california-select-berlin-appar <p> A sub-brand of American Apparel that offers vintage clothing from around the world and select pieces from American Apparel are combined, edited and offered as a collection. <p /> The retail store doesn't look much different than a typical AA store (maybe a little smaller), however what's really interesting about the brand is how its marketed itself online. California Select has a blogspot blog as well as an ebay store that is maintained by "cali_select" which has an ebay rating of 1474. <p /> Looking forward to learning more... <p /> <a href="http://www.californiaselect.blogspot.com/">http://www.californiaselect.blogspot.com/</a> <br /><a href="http://myworld.ebay.com/cali_select/">http://myworld.ebay.com/cali_select/</a> <br /><a href="http://stores.shop.ebay.com/California-Select__W0QQ_armrsZ1">http://stores.shop.ebay.com/California-Select__W0QQ_armrsZ1</a> <br /><a href="http://www.caliselect.com/">http://www.caliselect.com/</a><p><div class='p_embed p_image_embed'> <a href="http://posterous.com/getfile/files.posterous.com/sorendeorlow/ZgopOn9gOKkORl8YyYjqoAje64DKm6EC6d9me3gZs5FMBKHkd3el2Bw6Kf5g/IMG_0935.jpg.scaled.1000.jpg"><img alt="Img_0935" height="375" src="http://posterous.com/getfile/files.posterous.com/sorendeorlow/eS7JufWv2rJsHBqIN8CeR5G6RnSLJbl1K0bFx7oeRd6PWSyts2RnWj58KbMg/IMG_0935.jpg.scaled.500.jpg" width="500" /></a> <a href="http://posterous.com/getfile/files.posterous.com/sorendeorlow/bE8rjbs1bwxUlXLOvS65ERoM4cqDdJY7siiuVeDFPuZLXxEr8kM5QkBB3lSs/IMG_0928.jpg.scaled.1000.jpg"><img alt="Img_0928" height="375" src="http://posterous.com/getfile/files.posterous.com/sorendeorlow/tuiqBwnHgtfKcneWzCi8q69UsPHwmiu25GG77vI5C47zVzR22H1MasdqR2BC/IMG_0928.jpg.scaled.500.jpg" width="500" /></a> <a href="http://posterous.com/getfile/files.posterous.com/sorendeorlow/VUEZEckvFIqvqrWmgzL0tYTB2Up75IM90FQAyoiN1qa1WUULOGVBfFYr5qv8/IMG_0929.jpg.scaled.1000.jpg"><img alt="Img_0929" height="375" src="http://posterous.com/getfile/files.posterous.com/sorendeorlow/7ro9gNFmNc908IKi7fWXgRpThQFAzqYorvPIy6s3wMA5fdi60W4cqYENXDiO/IMG_0929.jpg.scaled.500.jpg" width="500" /></a> <a href="http://posterous.com/getfile/files.posterous.com/sorendeorlow/NrAB3nuleQrPXl3J5VHWJMpy72TfazaG5ukmHPhOGOtxiVmOpll1n7VTtAv1/Picture_660.png"><img alt="Picture_660" height="194" src="http://posterous.com/getfile/files.posterous.com/sorendeorlow/hFo7JBVJLgCsdKnQxTzAc6CdnYxo4McqXbZvOr9o9Q07FT79l4YHZEQmK5ms/Picture_660.png.scaled.500.jpg" width="500" /></a> <div class='p_see_full_gallery'><a href="http://designaudit.org/design-audit-6-california-select-berlin-appar">See the full gallery on Posterous</a></div> </div> </p> </p> <p><a href="http://designaudit.org/design-audit-6-california-select-berlin-appar">Permalink</a> | <a href="http://designaudit.org/design-audit-6-california-select-berlin-appar#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><img src="http://feeds.feedburner.com/~r/posterous/QpEt/~4/6Tbv6DaR54A" height="1" width="1"/> http://files.posterous.com/user_profile_pics/262265/Soren_IG.png http://posterous.com/users/36EPYi0UC7G9 Soren DeOrlow Soren Soren DeOrlow http://designaudit.org/design-audit-6-california-select-berlin-appar Wed, 28 Oct 2009 07:40:14 -0700 http://feedproxy.google.com/~r/posterous/QpEt/~3/RpDbtBFvpRg/design-audit-5-mykita-premium-disaster-brand http://designaudit.org/design-audit-5-mykita-premium-disaster-brand <p> MYKITA are possibly the most beautifully engineered glasses so the thought of breaking a pair is incredibly upsetting. Unfortunately, I must admit that this has happened to me twice - during the first weeks of arriving in Shanghai and subsequently Munich. It was unbelievably tragic break a pair of 1K glasses and to do it twice, but I'm glad it happened. Both times MYKITA replaced the frames immediately with a brand new pair free. They even paid to ship the frames next day to Shanghai.<p><div class='p_embed p_image_embed'> <a href="http://posterous.com/getfile/files.posterous.com/sorendeorlow/WwXGc8qo5RfuBHTdU7qvqH3tle8D9Y7XK7zGlky7Y2lnmxWwSgvcbuPHPx4O/IMG_09556.jpg.scaled.1000.jpg"><img alt="Img_09556" height="375" src="http://posterous.com/getfile/files.posterous.com/sorendeorlow/ZO018hvbxNsJImADJBaMsJHr3eBieVN4Pra8mTrb0WnJLVxMVa84nNMh5Lpd/IMG_09556.jpg.scaled.500.jpg" width="500" /></a> <a href="http://posterous.com/getfile/files.posterous.com/sorendeorlow/zRdU9MOhZrH36c2LeCcg8E4n0Damv1Wo13ZjZYIVO2lA10V2hW7WaOjap8KC/IMG_09545.jpg.scaled.1000.jpg"><img alt="Img_09545" height="375" src="http://posterous.com/getfile/files.posterous.com/sorendeorlow/A8DNhHYEoWV2VF07eg0Dy46I8okOa0Cpa8zMLPUNFdI84Ylj4SW1WStJre7Q/IMG_09545.jpg.scaled.500.jpg" width="500" /></a> <a href="http://posterous.com/getfile/files.posterous.com/sorendeorlow/rrJ2sLhptZn1VIzK1RauJmMLCkOSPLUJd4R227ee4NtQItLdPeO9GEuyyLyU/IMG_09565.jpg.scaled.1000.jpg"><img alt="Img_09565" height="375" src="http://posterous.com/getfile/files.posterous.com/sorendeorlow/j5VCBzzSu8aLiYRGNgJJRDbAkpWJnJJFA9k6N5eVWigFJJyRKEPsjB3VluJq/IMG_09565.jpg.scaled.500.jpg" width="500" /></a> <a href="http://posterous.com/getfile/files.posterous.com/sorendeorlow/Bu4Vzyjor2GHn0cXsRh2ukASAE9xmSFGAKk7lfXUxhYfMTloYXwnUI40BrVi/IMG_04093.jpg.scaled.1000.jpg"><img alt="Img_04093" height="375" src="http://posterous.com/getfile/files.posterous.com/sorendeorlow/Tf868rXbzWQA0nnMJxuVTxUVWIofWTbEZzIbeSZgekDhnuHBfuUrOshycEzV/IMG_04093.jpg.scaled.500.jpg" width="500" /></a> <div class='p_see_full_gallery'><a href="http://designaudit.org/design-audit-5-mykita-premium-disaster-brand">See the full gallery on Posterous</a></div> </div> </p> </p> <p><a href="http://designaudit.org/design-audit-5-mykita-premium-disaster-brand">Permalink</a> | <a href="http://designaudit.org/design-audit-5-mykita-premium-disaster-brand#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><img src="http://feeds.feedburner.com/~r/posterous/QpEt/~4/RpDbtBFvpRg" height="1" width="1"/> http://files.posterous.com/user_profile_pics/262265/Soren_IG.png http://posterous.com/users/36EPYi0UC7G9 Soren DeOrlow Soren Soren DeOrlow http://designaudit.org/design-audit-5-mykita-premium-disaster-brand Wed, 28 Oct 2009 07:38:34 -0700 http://feedproxy.google.com/~r/posterous/QpEt/~3/GYVyTyeAMMA/design-audit-4-lufthansa-branding-operational http://designaudit.org/design-audit-4-lufthansa-branding-operational <p> The pre-flight jitters should be relieved a bit during a Lufthansa flight with reassuring cues of aviation and operational excellence present throughout the cabin. Collateral racks offer postcards that feature images taken from a flight engineer's perspective (views of various parts of the Lufthansa tarmac), suggesting that thorough service procedures are taking place and "flugplans" which list the entire Lufthansa flight schedule, confirming that everything is according to plan. The Lufthansa in-flight magazine features a cover story on the amazing feats of engineering that took place during the construction of the A380. The same article provides compelling statistics on the robustness of avionic engineering standards which serve as calming data points for anyone about to depart!<p><div class='p_embed p_image_embed'> <a href="http://posterous.com/getfile/files.posterous.com/sorendeorlow/QsWhuzW8VCA8h09AWfipKXSX5xq1WLiBSRDUJIM6A2Iu1WOCAQJmzsHSZsx5/IMG_1050.jpg.scaled.1000.jpg"><img alt="Img_1050" height="667" src="http://posterous.com/getfile/files.posterous.com/sorendeorlow/m4A1acfo1nFK2QCIRCgaDHTGaI9zwSBt5cMqKU5CDjxnEcqepDMB45VbmRwv/IMG_1050.jpg.scaled.500.jpg" width="500" /></a> <a href="http://posterous.com/getfile/files.posterous.com/sorendeorlow/DfYKP3WzIJlNqykSI5sr9i9pJwFWCVEbQ7CHiXz0lRoqGgcuxM9cqNfoL9lb/IMG_1049.jpg.scaled.1000.jpg"><img alt="Img_1049" height="667" src="http://posterous.com/getfile/files.posterous.com/sorendeorlow/bQXKF5veaVADuaa1oV4pXVhBf6MmOh3BgdkpQnGMH3tJGTFfppWMjDabFGiv/IMG_1049.jpg.scaled.500.jpg" width="500" /></a> <a href="http://posterous.com/getfile/files.posterous.com/sorendeorlow/rFPHtEblKzR3oJ0xVFY0DGGQhMhMMX1rlgKF4ifFX74WwAgPn6bajXeFZkIw/IMG_1051.jpg.scaled.1000.jpg"><img alt="Img_1051" height="667" src="http://posterous.com/getfile/files.posterous.com/sorendeorlow/ODNGP4zFmiKlxGhK0zmGqIfIKhRzczPvs2OQ82umcYazOX0TWQiuuPllC52n/IMG_1051.jpg.scaled.500.jpg" width="500" /></a> <a href="http://posterous.com/getfile/files.posterous.com/sorendeorlow/U8AGgultu80QDIExEUM0seo0jM0xxDxVCqaqIANLinFOBSsUBHkMTR7L5WbD/IMG_1048.jpg.scaled.1000.jpg"><img alt="Img_1048" height="667" src="http://posterous.com/getfile/files.posterous.com/sorendeorlow/uGV7Yq8Jjoh855TkWFBhnjpyBiHCRIAEeVcrNnwQRkFc9P5sKSWCfHE86FlP/IMG_1048.jpg.scaled.500.jpg" width="500" /></a> <a href="http://posterous.com/getfile/files.posterous.com/sorendeorlow/jh1jrJ2MjcK08aUqxJvieRJ9UhRRjb6KqlagcMMUX631Bv5ttqgvH74IGRAh/IMG_0765.jpg.scaled.1000.jpg"><img alt="Img_0765" height="667" src="http://posterous.com/getfile/files.posterous.com/sorendeorlow/lX0kRVUISeIiBpPP01Hvjyu9aFrfUReYQDzratzFHayqcKzJdyBlIxZMlEhg/IMG_0765.jpg.scaled.500.jpg" width="500" /></a> <div class='p_see_full_gallery'><a href="http://designaudit.org/design-audit-4-lufthansa-branding-operational">See the full gallery on Posterous</a></div> </div> </p> </p> <p><a href="http://designaudit.org/design-audit-4-lufthansa-branding-operational">Permalink</a> | <a href="http://designaudit.org/design-audit-4-lufthansa-branding-operational#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><img src="http://feeds.feedburner.com/~r/posterous/QpEt/~4/GYVyTyeAMMA" height="1" width="1"/> http://files.posterous.com/user_profile_pics/262265/Soren_IG.png http://posterous.com/users/36EPYi0UC7G9 Soren DeOrlow Soren Soren DeOrlow http://designaudit.org/design-audit-4-lufthansa-branding-operational Wed, 28 Oct 2009 07:16:00 -0700 http://feedproxy.google.com/~r/posterous/QpEt/~3/k4q10gdhK8s/design-audit-3-shanzai-brands-yes-we-can-0 http://designaudit.org/design-audit-3-shanzai-brands-yes-we-can-0 <p> <p>The origin of Shanzai traces back to historical warlord groups that existed <br />outside of the control of Chinese government. Today, Shanzai is the term <br />often used to describe knock-off western products or brands. Thoughout <br />China, Shanzai Brands are prolific and diverse, pervading everything from <br />shampoo to iphones. <p /> The classic Shanzai Brand would be a fake Rolex watch, but many more <br />sophisticated variations of Shanzai are emerging. There are the "Kareoke <br />Brands," which are poorly executed rip offs such as /Vike (Nike), Blockberry <br />(Blackberry) or Okay (Olay). These brands try to be the real thing. There <br />are other brands that somewhat creatively replicate vague notions of the <br />west or western luxury. These brands, I'm calling them "Chinglish Luxury," <br />match a somewhat luxury retail setting with a random western brand name like <br />"Guy Lerovuo" or "Gentle." Another category of Shanzai could be the "Product <br />Mash-up" where products, brands and even celebrities can be combined to <br />create unique offerings. An example of this is the "Yes We Can" smartphone <br />that clads a cell phone with Obama branding. In Bill Tancer's book "Click" <br />he talks about the power of celebrity happenings on web traffic &amp; online <br />behavior. In China, some trends become tangible reflections of mainstream <br />global culture. <p /> As a whole, the Shanzai approach is a blatant assault on authenticity, <br />however there's something kind of poetic about the notion of brands and <br />products being created on whim. Clark Scheffy has referred to the concept of <br />"Consentual Artifice," ­ as I understand it, a subculture may connect with a <br />periodic style and manifest contemporary adaptations of it. I wonder if some <br />"Shanzai Designers" are whole-heartedly inspired by the western influences <br />in their products or simply trying to capitalize on them? <p /> For more information on Shanzai and local opinions about it, visit: <br /><a href="http://www.chinasmack.com/pictures/funny-clever-chinese-shanzhai-brands/">http://www.chinasmack.com/pictures/funny-clever-chinese-shanzhai-brands/</a></p> <p><div class='p_embed p_image_embed'> <a href="http://posterous.com/getfile/files.posterous.com/sorendeorlow/P6xPLOpyODlox2UjqJn6laKcGHh8kkLr6hAY2AGmxailiTXnusdNuQuvPUSh/Chinglish01.jpg.scaled.1000.jpg"><img alt="Chinglish01" height="375" src="http://posterous.com/getfile/files.posterous.com/sorendeorlow/hfLxn1L6iWNOJNu0bHX2H73BtBjrmyZvnt8tjiPCFpDsytuGrziqgEFH37Xh/Chinglish01.jpg.scaled.500.jpg" width="500" /></a> <img alt="Shanzhai09" height="333" src="http://posterous.com/getfile/files.posterous.com/sorendeorlow/8rARUWztFAR1RDdclVJiVFAMjPmRZrMNZZZeqXE4NN6uJ1LcDzQRv9yqK07M/shanzhai09.jpg" width="500" /> <img alt="Shanzhai01" height="375" src="http://posterous.com/getfile/files.posterous.com/sorendeorlow/dJpLCdBvSeD4P5za9HzmuZ2dVTSo789cGbh86HlnQiRppA6eBQqTwiuI6vHR/shanzhai01.jpg" width="499" /> <a href="http://posterous.com/getfile/files.posterous.com/sorendeorlow/Uy0w1XC1vQCV8iPxUbBglxAh2UjU1rFM5c9txwJLUwzRWCdrmlvOTCnDVr6W/Chinglish03.jpg.scaled.1000.jpg"><img alt="Chinglish03" height="375" src="http://posterous.com/getfile/files.posterous.com/sorendeorlow/zKJoWMZe8OGjhH3eWnXHuo4NXNplywSXZDVDfoUqJy62oQdVTZtkhT0dKXWt/Chinglish03.jpg.scaled.500.jpg" width="500" /></a> <img alt="Shanzhai03" height="267" src="http://posterous.com/getfile/files.posterous.com/sorendeorlow/hXhpkK7CffgqdfQSFb6ljx8gszlfKIOnsmvBle4zTFL88sLLD1OggA2mAxjJ/shanzhai03.jpg" width="360" /> <img alt="Shanzhai20" height="375" src="http://posterous.com/getfile/files.posterous.com/sorendeorlow/tj1Eq2ISPYpsmuTFEn8ndE9gyyue8w6YhR0AYLmmU2G1th0GapcYhnniEwhg/shanzhai20.jpg" width="500" /> <img alt="Shanzhai11" height="642" src="http://posterous.com/getfile/files.posterous.com/sorendeorlow/ZpFZaI8Jk6Yvz9xv9YueACDFPhFNcTgnfG47Prx3RwGvdZ5fwzDni3Fe5xnt/shanzhai11.jpg" width="400" /> <a href="http://posterous.com/getfile/files.posterous.com/sorendeorlow/xXHlbtl7aaa50CwETsaI7cXoKZ8vvOluQLfXnp2f1mH9cZPEqpB60MRHcxVk/Chinglish02.jpg.scaled.1000.jpg"><img alt="Chinglish02" height="375" src="http://posterous.com/getfile/files.posterous.com/sorendeorlow/WmcGK7iFuFigVfUawJIwCsOBAGfYMfv3XZ7tg0RYVHrBHw5OwZIrrBR3Cc0o/Chinglish02.jpg.scaled.500.jpg" width="500" /></a> <a href="http://posterous.com/getfile/files.posterous.com/sorendeorlow/Jb19OVHnojxCM2J93emZqZzU4ejY13IV5fLGJpfvRRHgUlAQhGXtXqRQKokW/shanzhai02.jpg"><img alt="Shanzhai02" height="733" src="http://posterous.com/getfile/files.posterous.com/sorendeorlow/sQ2uDX3R0ck7Z4UNGmQvIc9UpGOQfxNrlUOKWG4uNbt2CgLK1NBTseSZmv3E/shanzhai02.jpg.scaled.500.jpg" width="500" /></a> <img alt="Shanzhai04" height="375" src="http://posterous.com/getfile/files.posterous.com/sorendeorlow/XCQEzDgHw1mfbytnVhkxSJoCaX3ZoTeGO5TPOGhyE4uRVaiFjVgHydd9qbtC/shanzhai04.jpg" width="500" /> <div class='p_see_full_gallery'><a href="http://designaudit.org/design-audit-3-shanzai-brands-yes-we-can-0">See the full gallery on Posterous</a></div> </div> </p> </p> <p><a href="http://designaudit.org/design-audit-3-shanzai-brands-yes-we-can-0">Permalink</a> | <a href="http://designaudit.org/design-audit-3-shanzai-brands-yes-we-can-0#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><img src="http://feeds.feedburner.com/~r/posterous/QpEt/~4/k4q10gdhK8s" height="1" width="1"/> http://files.posterous.com/user_profile_pics/262265/Soren_IG.png http://posterous.com/users/36EPYi0UC7G9 Soren DeOrlow Soren Soren DeOrlow http://designaudit.org/design-audit-3-shanzai-brands-yes-we-can-0 Wed, 28 Oct 2009 07:13:00 -0700 http://feedproxy.google.com/~r/posterous/QpEt/~3/q5KWFehH-Zg/design-audit-2-shanghai-world-expo-2010-the-e-0 http://designaudit.org/design-audit-2-shanghai-world-expo-2010-the-e-0 <p> <p>The planning for the Shanghai World Expo is incredible, twice the budget of the 2008 Beijing Olympics has been allocated to a variety of entirely diverse projects to prepare the city for the event. The undertaking is so vast that the best vantage point to understand the expansive scale of it all is within the Shanghai Urban Planning Exhibition Hall. The hall features exhibitions which display the architecture of Shanghai as it has evolved through history and future plans surrounding the exposition as well as the city at large. There are 4 floors of scale models of the civil planning for the exposition which spell out a drastic transformation in urban planning. Its kind of a surreal experience to look at the small scale cityscape of Shanghai and imagine the the implications the plans will have on the real city. A walk along the exhibition floors is reminiscent of Tom Sach's "Unit&eacute;", however, this exhibition isn't art! <p /> The next step is to experience a build site in person, which isn't hard considering that at all hours of the day, practically every city block is involved in some form of construction. The pace of development activity is furious and unyielding. The air is filled with a dense construction smog that is visible along the city skyline and fairly noxious to breathe. Large metal cables and various materials are wheel-barreled back and forth from construction sites weaving in between the mass of pedestrians walking along the sidewalk. To an outsider, the dynamic nature of this street-side activity is overwhelming, however locals seem un-phased and unconcerned by the in-process urban landscape. <p /> From a sustainability and human rights perspective, the overall program is highly concerning. Its difficult to determine what the long-term detriment this program will have on the environment. Despite the obvious ethical dilemma's involved, I wonder if there is something to learn from an in-process design. Can a brand embrace the the dynamic energy of an evolving experience? Can a brand be intimate, unguarded or vulnerable? Do brand experiences have to be crafted or can they embrace imperfection?</p> <p><div class='p_embed p_image_embed'> <a href="http://posterous.com/getfile/files.posterous.com/sorendeorlow/ArFOVLjvrB4WE2xB34BLr5TApjwJExbIWAHB10VpnnmEJ71dfnUbNGrCqT7Q/Picture_642.png.scaled.1000.jpg"><img alt="Picture_642" height="382" src="http://posterous.com/getfile/files.posterous.com/sorendeorlow/pUjHFTfeltUmvcuVltKg672NNUOPa1vJKBtvPkQ7nm2NGBk0cm3sHhHtJREz/Picture_642.png.scaled.500.jpg" width="500" /></a> <a href="http://posterous.com/getfile/files.posterous.com/sorendeorlow/Hu5R8pZqx5MEtzp5OIXWIiQgh1KX50SHwJmWjJURiNEtpubdkibOTnGFzwAE/Picture_643.png.scaled.1000.jpg"><img alt="Picture_643" height="385" src="http://posterous.com/getfile/files.posterous.com/sorendeorlow/HsJHzvbKYi9HIagcd4JsIzVDfyySm2BwObanWvpjrJffAwb6IUF6UTnm6E9I/Picture_643.png.scaled.500.jpg" width="500" /></a> <a href="http://posterous.com/getfile/files.posterous.com/sorendeorlow/HjxZp3XByIg2U3BhV1DoeKMNdOgsZ0iyC4eKumurqT5ORaDyWYP6divgPdNE/Picture_641.png.scaled.1000.jpg"><img alt="Picture_641" height="382" src="http://posterous.com/getfile/files.posterous.com/sorendeorlow/oTIvyghUF0po2qAXGbbf4YJeHJJrY46StGqSoAeQyHIsrT2kzKDzSfArqBgT/Picture_641.png.scaled.500.jpg" width="500" /></a> <div class='p_see_full_gallery'><a href="http://designaudit.org/design-audit-2-shanghai-world-expo-2010-the-e-0">See the full gallery on Posterous</a></div> </div> </p> </p> <p><a href="http://designaudit.org/design-audit-2-shanghai-world-expo-2010-the-e-0">Permalink</a> | <a href="http://designaudit.org/design-audit-2-shanghai-world-expo-2010-the-e-0#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><img src="http://feeds.feedburner.com/~r/posterous/QpEt/~4/q5KWFehH-Zg" height="1" width="1"/> http://files.posterous.com/user_profile_pics/262265/Soren_IG.png http://posterous.com/users/36EPYi0UC7G9 Soren DeOrlow Soren Soren DeOrlow http://designaudit.org/design-audit-2-shanghai-world-expo-2010-the-e-0 Wed, 28 Oct 2009 07:13:00 -0700 http://feedproxy.google.com/~r/posterous/QpEt/~3/Zb92saOS9a8/design-audit-1-chinese-ephemera-the-fa-piao-0 http://designaudit.org/design-audit-1-chinese-ephemera-the-fa-piao-0 <p> <p>So I'm not entirely sure that the concept of "Fa Piao" is entirely clear to <br />me, but I find it none the less interesting. A fa piao is a state issued <br />invoice or receipt. The Chinese Government was trying to regulate <br />sales/commercial taxes more effectively within a very loose pre-existing <br />accounting structure. Basically, lots of purchases were made under the table <br />and sales tax/business taxes were not being accurately paid. It was kind of <br />a difficult design challenge to implement Fa Piao's into the system. Unless <br />consumers wanted them, business wouldn't be held accountable to provide <br />them. So the challenge was to make the fa piao a valuable and desirable <br />item. Not an easy task! Fa Piao's were introduced in 2002 and are often <br />intricately designed with decorative patterns, official stampings and an <br />integrated lottery scratch-off feature. Receipts in China are basically <br />lottery tickets (with a very low chance of winning), but the sense of <br />novelty incentivizes people to request them. Ultimately, from an outside <br />point of view the Fa Piao is a pleasant piece of cultural ephemera and an <br />interesting example of behavior change.</p> <p><div class='p_embed p_image_embed'> <a href="http://posterous.com/getfile/files.posterous.com/sorendeorlow/Q18IYOIb4AaFY1o78h1YlUvCHJnZAEdsdo9w5PuRPOTOqjL8qisl8PRAuiVn/Picture_638.png"><img alt="Picture_638" height="265" src="http://posterous.com/getfile/files.posterous.com/sorendeorlow/FMQwcmFntc9VI7ZfTGkZ9gWasxqHalA0C8rUq1WNEiOf7b54QohcnWtZjlgq/Picture_638.png.scaled.500.jpg" width="500" /></a> <a href="http://posterous.com/getfile/files.posterous.com/sorendeorlow/EZ7kIZfeF2oWqXhJVFjPqjcBloR76klQXEPjHNVoZJkxBUmqZL2WRhqEWpgC/Fapiao_Grouping.jpg.scaled.1000.jpg"><img alt="Fapiao_grouping" height="267" src="http://posterous.com/getfile/files.posterous.com/sorendeorlow/8AM5D5Tkae2liAKVD0uOmHPnJQb188CgncETqHNjINeySED3F4oNods6zuRQ/Fapiao_Grouping.jpg.scaled.500.jpg" width="500" /></a> <div class='p_see_full_gallery'><a href="http://designaudit.org/design-audit-1-chinese-ephemera-the-fa-piao-0">See the full gallery on Posterous</a></div> </div> </p> </p> <p><a href="http://designaudit.org/design-audit-1-chinese-ephemera-the-fa-piao-0">Permalink</a> | <a href="http://designaudit.org/design-audit-1-chinese-ephemera-the-fa-piao-0#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><img src="http://feeds.feedburner.com/~r/posterous/QpEt/~4/Zb92saOS9a8" height="1" width="1"/> http://files.posterous.com/user_profile_pics/262265/Soren_IG.png http://posterous.com/users/36EPYi0UC7G9 Soren DeOrlow Soren Soren DeOrlow http://designaudit.org/design-audit-1-chinese-ephemera-the-fa-piao-0