http://jonathansy.posterous.com By Jonathan Sy posterous.com Thu, 06 Oct 2011 01:51:00 -0700 http://feedproxy.google.com/~r/posterous/uDhp/~3/WmZ0QtioQ54/death-and-life http://jonathansy.posterous.com/death-and-life <p> <p><span style="font-family: Verdana, Arial, Helvetica, FreeSans, sans-serif; font-size: 12px;"> <p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; font-style: inherit; font-size: 12px; vertical-align: baseline; line-height: 1.25em; padding: 0px;">"Death is very likely the single best invention of Life. It is Life's change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.</p> <p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; font-style: inherit; font-size: 12px; vertical-align: baseline; line-height: 1.25em; padding: 0px;">"Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma &mdash; which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary."</p> <p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; font-style: inherit; font-size: 12px; vertical-align: baseline; line-height: 1.25em; padding: 0px;">RIP Steve Jobs</p> </span></p> </p> <p><a href="http://jonathansy.posterous.com/death-and-life">Permalink</a> | <a href="http://jonathansy.posterous.com/death-and-life#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><img src="http://feeds.feedburner.com/~r/posterous/uDhp/~4/WmZ0QtioQ54" height="1" width="1"/> http://files.posterous.com/user_profile_pics/593962/js.jpg http://posterous.com/users/3sDBn5q1PIel Jonathan Sy JNTN Jonathan Sy http://jonathansy.posterous.com/death-and-life Fri, 04 Mar 2011 09:00:16 -0800 http://feedproxy.google.com/~r/posterous/uDhp/~3/K1IJ0UzEJBE/everyone-wants-to-be-a-model http://jonathansy.posterous.com/everyone-wants-to-be-a-model <p> Uniqlooks' concept is similar to Burberry's "Art of the Trench" (<a href="http://artofthetrench.com/)">http://artofthetrench.com/)</a> -- in that it is driven by the inner urge within normal everyday folks to pose like models. <p /> The site's design is slick, with the search feature being especially effective since it doesn't only filter by gender, age or location, but by the product line featured in the photo. I'm not sure if any alterations are done, but the photos all seem to have the same lighting and look. <p /> Visit: <a href="http://uniqlooks.uniqlo.com/">http://uniqlooks.uniqlo.com/</a> </p> <p><a href="http://jonathansy.posterous.com/everyone-wants-to-be-a-model">Permalink</a> | <a href="http://jonathansy.posterous.com/everyone-wants-to-be-a-model#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><img src="http://feeds.feedburner.com/~r/posterous/uDhp/~4/K1IJ0UzEJBE" height="1" width="1"/> http://files.posterous.com/user_profile_pics/593962/js.jpg http://posterous.com/users/3sDBn5q1PIel Jonathan Sy JNTN Jonathan Sy http://jonathansy.posterous.com/everyone-wants-to-be-a-model Mon, 28 Feb 2011 05:13:44 -0800 http://feedproxy.google.com/~r/posterous/uDhp/~3/eigeJckuAAM/notes-from-feb-2011-mobile-monday-beijing http://jonathansy.posterous.com/notes-from-feb-2011-mobile-monday-beijing <p> Charles Yu (VP sales, Navteq) - China is the world's fastest growing LBS market. Driven by navigational/GPS technology, which is coupled with the fastest growing auto market. - Location-based advertising is "not here yet." Monetization model is still developing. Referral / affiliate fees need authentication. <p /> - coming soon: Natural Guidance (tm). Gps which speaks naturally, like "turn right before the yellow store." (JS: Maybe it could be built off a social-based model for data input.) <p /> - LB advertising would be personalized to user's preferences. <p /> XXX <p /> 16fun.com - social LB gaming based on real estate "ownership". - "geo-print" -- the online footprint of check-ins XXX <p /> David Liu - jiepang.com <br />- "hardware is a great indicator for what's going to happen on the software side." <p /> - SNS blew up due to digital camera enabling capture and upload of offline events. <p /> - jiepang wants to become a communication tool. XXX <br />Autonavi <p /> - devs using google map API run risk of getting cut off <p /> - localization is lacking </p> <p><a href="http://jonathansy.posterous.com/notes-from-feb-2011-mobile-monday-beijing">Permalink</a> | <a href="http://jonathansy.posterous.com/notes-from-feb-2011-mobile-monday-beijing#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><img src="http://feeds.feedburner.com/~r/posterous/uDhp/~4/eigeJckuAAM" height="1" width="1"/> http://files.posterous.com/user_profile_pics/593962/js.jpg http://posterous.com/users/3sDBn5q1PIel Jonathan Sy JNTN Jonathan Sy http://jonathansy.posterous.com/notes-from-feb-2011-mobile-monday-beijing Wed, 22 Dec 2010 22:47:36 -0800 http://feedproxy.google.com/~r/posterous/uDhp/~3/7aNJUcXrMqM/mckinseys-update-on-defined-types-of-marketin http://jonathansy.posterous.com/mckinseys-update-on-defined-types-of-marketin <p> McKinsey built upon the framework of paid, owned, earned media by adding two more types: sold and hijacked. <p /> The concept of "sold media" has legs. The article refers to Johnson and Johnson's BabyCenter actually selling ads on its owned media as an illustration of sold media. "Marketers today require a deep understanding of how consumers engage with different types of media at each stage of the journey toward a purchase decision." <p /> Details at: <a href="https://www.mckinseyquarterly.com/Marketing/Digital_Marketing/Beyond_paid_media_Marketings_new_vocabulary_2697">https://www.mckinseyquarterly.com/Marketing/Digital_Marketing/Beyond_paid_med...</a> </p> <p><a href="http://jonathansy.posterous.com/mckinseys-update-on-defined-types-of-marketin">Permalink</a> | <a href="http://jonathansy.posterous.com/mckinseys-update-on-defined-types-of-marketin#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><img src="http://feeds.feedburner.com/~r/posterous/uDhp/~4/7aNJUcXrMqM" height="1" width="1"/> http://files.posterous.com/user_profile_pics/593962/js.jpg http://posterous.com/users/3sDBn5q1PIel Jonathan Sy JNTN Jonathan Sy http://jonathansy.posterous.com/mckinseys-update-on-defined-types-of-marketin Fri, 26 Nov 2010 01:48:32 -0800 http://feedproxy.google.com/~r/posterous/uDhp/~3/kt4ul7Bm4Hg/digital-is-transmedia http://jonathansy.posterous.com/digital-is-transmedia <p> "The world is not offline anymore; the world is DIGITAL. DIGITAL is not websites, DIGITAL is about the different ways of engaging consumers; the interaction with them through various devices with RELEVANT content and not mere products; and allow them to share and embrace our brand and identity." <br />(<a href="http://blog.campaignasia.com/gregorybirge/digital-is-not-websites/)">http://blog.campaignasia.com/gregorybirge/digital-is-not-websites/)</a> <p /> To build on this remark, the engagement of consumers through different devices / media shows a trend towards "transmedia." <p /> My colleague, Steve Rubel, talked about the "transmedia storyteller" (<a href="http://www.steverubel.com/the-rise-of-the-corporate-transmedia-storytel)">http://www.steverubel.com/the-rise-of-the-corporate-transmedia-storytel)</a> <p /> A more concrete example of the application of transmedia is illustrated by "Heroes" creator Tim Kring. (<a href="http://www.fastcompany.com/magazine/149/tim-kring-crosses-platforms.html)">http://www.fastcompany.com/magazine/149/tim-kring-crosses-platforms.html)</a> </p> <p><a href="http://jonathansy.posterous.com/digital-is-transmedia">Permalink</a> | <a href="http://jonathansy.posterous.com/digital-is-transmedia#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><img src="http://feeds.feedburner.com/~r/posterous/uDhp/~4/kt4ul7Bm4Hg" height="1" width="1"/> http://files.posterous.com/user_profile_pics/593962/js.jpg http://posterous.com/users/3sDBn5q1PIel Jonathan Sy JNTN Jonathan Sy http://jonathansy.posterous.com/digital-is-transmedia Sat, 26 Jun 2010 08:27:00 -0700 http://feedproxy.google.com/~r/posterous/uDhp/~3/CAx6OgzJDfw/einstein-on-complexity http://jonathansy.posterous.com/einstein-on-complexity <p> <p><span style="font-size: x-large;">"Any fool can make things bigger, more complex, and more violent. It takes a touch of genius – and a lot of courage – to move in the opposite direction."</span></p> <p>Einstein</p> <p> </p> </p> <p><a href="http://jonathansy.posterous.com/einstein-on-complexity">Permalink</a> | <a href="http://jonathansy.posterous.com/einstein-on-complexity#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><img src="http://feeds.feedburner.com/~r/posterous/uDhp/~4/CAx6OgzJDfw" height="1" width="1"/> http://files.posterous.com/user_profile_pics/593962/js.jpg http://posterous.com/users/3sDBn5q1PIel Jonathan Sy JNTN Jonathan Sy http://jonathansy.posterous.com/einstein-on-complexity Sat, 26 Jun 2010 02:06:00 -0700 http://feedproxy.google.com/~r/posterous/uDhp/~3/NPXAmIl4LNw/posterous-vs-tumblr-one-year-later http://jonathansy.posterous.com/posterous-vs-tumblr-one-year-later <p> <p>A year ago, Mashable did a head-to-head comparison of <a href="http://mashable.com/2009/06/29/posterous-vs-tumblr/">Tumblr vs Posterous</a>, and concluded that “Posterous is poised to be the future of this middle blogging space.” Well it’s about a year after that article ran, and if <a href="http://siteanalytics.compete.com/posterous.com+tumblr.com/">Compete’s data</a> is accurate, it looks like Mashable got the call wrong on this one.</p> <p><div class='p_embed p_image_embed'> <a href="http://posterous.com/getfile/files.posterous.com/jonathansy/TlOWR1b0QPbQPjrGQ3wHXhfGEmaAyA9XjVKGGLAGoGLGEy955kGGbBaBntWZ/image001.png"><img alt="Image001" height="141" src="http://posterous.com/getfile/files.posterous.com/jonathansy/b2CA83J4wqJHqYQDaZNAON3OOSmxe2dkdfm1vQPvocM2zqLW5SgceZglPa1k/image001.png.scaled.500.jpg" width="500" /></a> </div> </p> <p> </p> <p>Note: There appears to be quite a discrepancy between the data from Compete and Posterous' claims of getting 12M unique monthly visitors (<a href="http://techcrunch.com/2010/03/05/redpoint-invests-4-4-million-in-fast-growing-posterous/">TechCrunch</a>); and Tumblr claims to bring &gt;1B page views monthly (<a href="http://gigaom.com/2010/04/20/tumblr-gets-more-money-now-it-just-has-to-make-some/">GigaOm</a>). </p> <div>While Posterous has been unable to break the 2M visitors per month mark for the last 12 months. Tumblr ‘s growth has been steady and sustained throughout the same period, and has grown more than 350% over the year. Considering this type of momentum, is this battle done?</div> <p>Growing customer base is one thing, but the final result will likely be determined more by which company can actually extract revenues from said base. Mass without monetization doesn't solve the problem.</p> <p> </p> </p> <p><a href="http://jonathansy.posterous.com/posterous-vs-tumblr-one-year-later">Permalink</a> | <a href="http://jonathansy.posterous.com/posterous-vs-tumblr-one-year-later#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><img src="http://feeds.feedburner.com/~r/posterous/uDhp/~4/NPXAmIl4LNw" height="1" width="1"/> http://files.posterous.com/user_profile_pics/593962/js.jpg http://posterous.com/users/3sDBn5q1PIel Jonathan Sy JNTN Jonathan Sy http://jonathansy.posterous.com/posterous-vs-tumblr-one-year-later Sat, 26 Jun 2010 00:33:00 -0700 http://feedproxy.google.com/~r/posterous/uDhp/~3/uXerLnRwBdc/how-it-works-at-buddha-dog http://jonathansy.posterous.com/how-it-works-at-buddha-dog <p> <p><div class='p_embed p_image_embed'> <a href="http://posterous.com/getfile/files.posterous.com/jonathansy/phA95GBbpDVcCzP9OBJfOxeiCB08n4tNHwUnI2KNtpW8WVd4pECChWy3AhRD/IMG00649-20100625-1250.jpg.scaled.1000.jpg"><img alt="Img00649-20100625-1250" height="375" src="http://posterous.com/getfile/files.posterous.com/jonathansy/uPpvNGD3E6AtZi4B7r7uXfpxO9M0njuigVag8JrGKq7btJuzkydS7TsyYBbd/IMG00649-20100625-1250.jpg.scaled.500.jpg" width="500" /></a> </div> </p> <p>Buddha Dog, a high-end hot dog (er, haute dog?) shop in Toronto's west end, will be closing down on June 30th. <p /> Its claim to fame had been its sustainably-sourced ingredients -- organic everything, from meat to fancy cheese and sauce. It was also known for small portions and premium pricing.</p> <p>More coverage: <a href="http://www.nowtoronto.com/daily/story.cfm?content=175679">NOW Magazine</a></p> <p>Some history: <a href="http://www.thestar.com/comment/columnists/article/248453">The Star</a> </p> </p> <p><a href="http://jonathansy.posterous.com/how-it-works-at-buddha-dog">Permalink</a> | <a href="http://jonathansy.posterous.com/how-it-works-at-buddha-dog#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><img src="http://feeds.feedburner.com/~r/posterous/uDhp/~4/uXerLnRwBdc" height="1" width="1"/> http://files.posterous.com/user_profile_pics/593962/js.jpg http://posterous.com/users/3sDBn5q1PIel Jonathan Sy JNTN Jonathan Sy http://jonathansy.posterous.com/how-it-works-at-buddha-dog Sat, 26 Jun 2010 00:17:00 -0700 http://feedproxy.google.com/~r/posterous/uDhp/~3/Z0yGgrCMO7M/21190894 http://jonathansy.posterous.com/21190894 <p> <p><span style="font-size: x-large;">“We never take ourselves seriously, but we do everything seriously.”  </span></p> <p><a href="http://www.swisster.ch/content/pierre-keller-64-ecal-design-school-director-0">Pierre Keller</a> (as quoted in <a href="http://www.monocle.com/Magazine/volume-04/issue-34/">Monocle, June 2010</a>)</p> </p> <p><a href="http://jonathansy.posterous.com/21190894">Permalink</a> | <a href="http://jonathansy.posterous.com/21190894#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><img src="http://feeds.feedburner.com/~r/posterous/uDhp/~4/Z0yGgrCMO7M" height="1" width="1"/> http://files.posterous.com/user_profile_pics/593962/js.jpg http://posterous.com/users/3sDBn5q1PIel Jonathan Sy JNTN Jonathan Sy http://jonathansy.posterous.com/21190894 Fri, 25 Jun 2010 23:47:00 -0700 http://feedproxy.google.com/~r/posterous/uDhp/~3/vM3HMV8vZcg/21188797 http://jonathansy.posterous.com/21188797 <p> <p>While going through some old notes from my <a href="http://bit.ly/96Ki9E">business school</a> days, I came across scribbling of advice for handling case interviews. The speaker was a management consultant, who was kind enough to share some thoughts.</p> <p>Before we begin, let’s cover off the basics:</p> <ul> <li>Know your CV inside and out.</li> <li>Read the business section -- especially the morning of the interview!</li> <li>Be articulate about your achievements.</li> <li>Prepare specific questions for the interview. Do your research.</li> <li>Bring a nice portfolio, with paper and pen(s). Always have a back-up.</li> <li>To pass the "airport test," be natural, and show them that you're a real person. </li> <li>Have a great personal story. Demonstrate passion for the profession. Exude confidence in your skills, and experience. Sell it!</li> </ul> <p>Case interviews often ask questions which may not have a straightforward, single answer. It makes respondents think on their feet, and tests their ability to prove their ideas, and to provide clear explanations. It's not just the thoughts you have, but how you deliver them. In the interviewers' minds, they're asking: "Can we put this person in front of clients?"</p> <p>There are some basic categories of case interview questions:</p> <p><strong>1. Market size</strong><br />These are typically supply-and-demand questions, such as "How many golf carts are sold each year in Ontario?" Some general advice is to use round numbers, and focus on demand. Start approximations on a small scale first, then "zoom out" to a larger scale. Never guess. Talk through your process out loud and walk the interviewers through your logic. Feel free to ask pertinent questions to get context</p> <p><strong>2. Business operations<br /></strong>Dealing with falling profits, poor performance. This is grounded in optimization, investigation and deduction.</p> <p><strong>3. Business strategy<br /></strong>Demonstrate your knowledge of frameworks. Here’s where you showcase your savviness with SWOT, your familiarity with the Five Forces, your alacrity with Ansoff. Contrary to market sizing, you start on the high-level and drill down to specifics.</p> <p><strong>4. Resume cases<br /></strong>These are said to be rare, as these tend to be third-round questions. You’ve already gotten past the basic technical level of the gauntlet. These questions allow for you to communicate the uniqueness of your experiences. Creativity counts. This is the chance to tell a compelling, memorable story of how you faced a problem, how you addressed the challenge, and what the measurable impact of your actions were.</p> <p>He also referred to a book called <a href="http://www.amazon.com/gp/product/0971015856?ie=UTF8&amp;tag=signals0a-20&amp;linkCode=as2&amp;camp=1789&amp;creative=9325&amp;creativeASIN=0971015856">Case in Point</a><img src="http://www.assoc-amazon.com/e/ir?t=signals0a-20&amp;l=as2&amp;o=1&amp;a=0971015856" border="0" height="1" alt="" style="border: none !important; margin: 0px !important;" width="1" /> . If you are a graduating business student, I highly recommend this book. It's very practical and reader-friendly. A friend of mine liked it so much she actually bought TWO copies -- one for herself and the other for our school's Case Analysis Club.</p> </p> <p><a href="http://jonathansy.posterous.com/21188797">Permalink</a> | <a href="http://jonathansy.posterous.com/21188797#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><img src="http://feeds.feedburner.com/~r/posterous/uDhp/~4/vM3HMV8vZcg" height="1" width="1"/> http://files.posterous.com/user_profile_pics/593962/js.jpg http://posterous.com/users/3sDBn5q1PIel Jonathan Sy JNTN Jonathan Sy http://jonathansy.posterous.com/21188797 Thu, 24 Jun 2010 04:29:00 -0700 http://feedproxy.google.com/~r/posterous/uDhp/~3/aFRvq8twy28/searching-twitter-with-google http://jonathansy.posterous.com/searching-twitter-with-google <p> <p>Twitter has notoriously bad search capability. If you're lucky to get results, these are often limited in number, and don't return content more than a few days old. <p /> One workaround is to use Google, using the extremely useful "site search" parameter to limit your query. Enter the search string:</p> <p><strong>site:twitter.com your_keywords </strong><p /> It's a pleasant surprise that Google's search results are sorted by relevance. How "relevance" is determined is driven by Google's algorithm, but it may considers follower count, Twitter age, frequency of content -- social parallels of SEO.</p> <p>There's also the option of sorting / filtering by date. This can be especially useful for time-lining a series of events for those of us in digital PR.</p> <p>You can even limit your search to a specific user's Twitter stream by appending the handle to the search string. Want to drill down to @techcrunch's tweets about mobile? Enter:</p> <p><strong>site:twitter.com/techcrunch mobile</strong></p> <p>While there may be some issues or imperfections with this search hack, it can be quite useful. Got other tips or advice? Please share by commenting below.</p> </p> <p><a href="http://jonathansy.posterous.com/searching-twitter-with-google">Permalink</a> | <a href="http://jonathansy.posterous.com/searching-twitter-with-google#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><img src="http://feeds.feedburner.com/~r/posterous/uDhp/~4/aFRvq8twy28" height="1" width="1"/> http://files.posterous.com/user_profile_pics/593962/js.jpg http://posterous.com/users/3sDBn5q1PIel Jonathan Sy JNTN Jonathan Sy http://jonathansy.posterous.com/searching-twitter-with-google Fri, 11 Jun 2010 23:49:00 -0700 http://feedproxy.google.com/~r/posterous/uDhp/~3/pFPUW3gfFnM/welcome-cookie http://jonathansy.posterous.com/welcome-cookie <p> <p><div class='p_embed p_image_embed'> <a href="http://posterous.com/getfile/files.posterous.com/jonathansy/v8U2Ocb8SYSMPH5VmGIk8qhvuNzd1e4K8xbDC3koTte7SkLDoMHZfExISznl/IMG00613-20100608-2022.jpg.scaled.1000.jpg"><img alt="Img00613-20100608-2022" height="375" src="http://posterous.com/getfile/files.posterous.com/jonathansy/TwwcZXcBl9TRgNexed2O0ucgWvPVG324kWoIo94ua63HeRZgvV2swGaPWy8e/IMG00613-20100608-2022.jpg.scaled.500.jpg" width="500" /></a> </div> </p> <p>During a recent visit to the Doubletree Hotel in Chicago, the kind woman at reception gave me a chocolate chip cookie as a welcome gift. Tasty? Yes. Inexpensive? Likely. Unique customer experience? I'd say so. As a customer, I think this is a unique way of showing appreciation. As a marketer, I think this is a great way to demonstrate the brand as being warm and welcoming. Frills don't have to be fancy.</p> <p>Now excuse me, as I'm starting to get crumbs all over my keyboard.</p> </p> <p><a href="http://jonathansy.posterous.com/welcome-cookie">Permalink</a> | <a href="http://jonathansy.posterous.com/welcome-cookie#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><img src="http://feeds.feedburner.com/~r/posterous/uDhp/~4/pFPUW3gfFnM" height="1" width="1"/> http://files.posterous.com/user_profile_pics/593962/js.jpg http://posterous.com/users/3sDBn5q1PIel Jonathan Sy JNTN Jonathan Sy http://jonathansy.posterous.com/welcome-cookie Fri, 11 Jun 2010 23:36:00 -0700 http://feedproxy.google.com/~r/posterous/uDhp/~3/Y3T-1sm-ZnI/gallery-from-the-last-365-days http://jonathansy.posterous.com/gallery-from-the-last-365-days <p> Some random photos from my everyday running about. Stay tuned for more...  <p><span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><div class='p_embed p_image_embed'> <a href="http://posterous.com/getfile/files.posterous.com/jonathansy/sgxuaqTESpVc74JG2ZzkILc3nurdk3wr7ccNZWOr5Q5wk1ehvi0WkvSlaMZF/volvo.jpg.scaled.1000.jpg"><img alt="Volvo" height="375" src="http://posterous.com/getfile/files.posterous.com/jonathansy/A5zOOt5488GU8XjNyaVTHrPSCW6EwP62eDiNFPaKeSOIPKfqWNrHV8W1e0yP/volvo.jpg.scaled.500.jpg" width="500" /></a> <a href="http://posterous.com/getfile/files.posterous.com/jonathansy/1AcpFwpVlLKBCWDqjZmI7aT9H42jcorxyiz64fXQtJHhI7keNYYgYyKWHsvv/joons.jpg.scaled.1000.jpg"><img alt="Joons" height="375" src="http://posterous.com/getfile/files.posterous.com/jonathansy/La4OtJJkYE9QV3SrGjFYUEl1MrskyqZeK0fK1KBeA0bar1gFL2Ds0OLurgmV/joons.jpg.scaled.500.jpg" width="500" /></a> <a href="http://posterous.com/getfile/files.posterous.com/jonathansy/WgMb18o5uHUyZba6qQhlaH0uKaVkGB1jzLYFnsSjqm859GNMBuPqvZfM0cp3/IMG00332-20100221-2005.jpg.scaled.1000.jpg"><img alt="Img00332-20100221-2005" height="375" src="http://posterous.com/getfile/files.posterous.com/jonathansy/qmT31eEx70PEmShRIop8j05hqEq8EFfTdkm8s3tp3eCWApNfh7dZv8h9dd5T/IMG00332-20100221-2005.jpg.scaled.500.jpg" width="500" /></a> <a href="http://posterous.com/getfile/files.posterous.com/jonathansy/RVmiPhyLbK7HY3oAcOrBnpdEIFRNz6d65bLVyRvcSDtvGWnSTzZGeYVUvxZE/bobbie.jpg.scaled.1000.jpg"><img alt="Bobbie" height="375" src="http://posterous.com/getfile/files.posterous.com/jonathansy/U4XiudnKSJimjlONONIIHvD88tZtwzFCyy5AptlRKeHf5zUzdKPvDSEsThAU/bobbie.jpg.scaled.500.jpg" width="500" /></a> <div class='p_see_full_gallery'><a href="http://jonathansy.posterous.com/gallery-from-the-last-365-days">See the full gallery on Posterous</a></div> </div> </span></p> </p> <p><a href="http://jonathansy.posterous.com/gallery-from-the-last-365-days">Permalink</a> | <a href="http://jonathansy.posterous.com/gallery-from-the-last-365-days#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><img src="http://feeds.feedburner.com/~r/posterous/uDhp/~4/Y3T-1sm-ZnI" height="1" width="1"/> http://files.posterous.com/user_profile_pics/593962/js.jpg http://posterous.com/users/3sDBn5q1PIel Jonathan Sy JNTN Jonathan Sy http://jonathansy.posterous.com/gallery-from-the-last-365-days Fri, 11 Jun 2010 21:23:00 -0700 http://feedproxy.google.com/~r/posterous/uDhp/~3/x5revcpYbr0/are-you-a-t-shaped-person http://jonathansy.posterous.com/are-you-a-t-shaped-person <p> <p>IDEO CEO Tim Brown (<a href="http://designthinking.ideo.com/">http://designthinking.ideo.com/</a>) refers to "T-shaped" individuals as those possessing depth of skill (signified by the vertical stroke of the "T") as well as a collaborative personality (represented by the horizontal bar). Their in-depth knowledge allows them to participate effectively in the creative process. Their cooperativeness requires (a) empathy and (b) enthusiasm for other people's work.</p> <p>This <a href="http://www.chiefexecutive.net/ME2/dirmod.asp?sid=&amp;nm=&amp;type=Publishing&amp;mod=Publications%3A%3AArticle&amp;mid=8F3A7027421841978F18BE895F87F791&amp;tier=4&amp;id=F42A23CB49174C5E9426C43CB0A0BC46" target="_blank">interview with Brown</a> offers his take on finding and fostering T-shaped thinking. Some key takeaways:</p> <ul> <li>While I-shaped individuals tend to focus solely on their point of view, horizontal bar personalities don't bring enough expertise to truly be part of the strategic process. Excellent collaborative skills alone are insufficient and will likely lead to a lack of respect.</li> <li>T-shaped people are not islands / lone wolves. For them, solving problems means working with others, seeking and providing support.</li> <li>Finding perfect T-shaped individuals is tough, so it's also important to work on fostering T-shaped personalities. Most people start off as I-shapes, with different potentials for developing into T-shapes.</li> </ul> <p>IDEO is known for innovation, and its cross-disciplinary process.</p> </p> <p><a href="http://jonathansy.posterous.com/are-you-a-t-shaped-person">Permalink</a> | <a href="http://jonathansy.posterous.com/are-you-a-t-shaped-person#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><img src="http://feeds.feedburner.com/~r/posterous/uDhp/~4/x5revcpYbr0" height="1" width="1"/> http://files.posterous.com/user_profile_pics/593962/js.jpg http://posterous.com/users/3sDBn5q1PIel Jonathan Sy JNTN Jonathan Sy http://jonathansy.posterous.com/are-you-a-t-shaped-person Fri, 11 Jun 2010 21:17:00 -0700 http://feedproxy.google.com/~r/posterous/uDhp/~3/4g1QlFEtXuY/toronto-evening-1 http://jonathansy.posterous.com/toronto-evening-1 <p> <p><div class='p_embed p_image_embed'> <a href="http://posterous.com/getfile/files.posterous.com/jonathansy/eFigQyyO8utOi2NGM8Jt2sCYzncdx6bLqPl9eWTFi11caCgbE9R7WrFXwcBd/IMG00592-20100603-2114.jpg.scaled.1000.jpg"><img alt="Img00592-20100603-2114" height="375" src="http://posterous.com/getfile/files.posterous.com/jonathansy/eVKYiymn4PmfA5mw45v4xABJzW7yrwGk15kpWymJIpAUDeTjr5EBk50dVuup/IMG00592-20100603-2114.jpg.scaled.500.jpg" width="500" /></a> </div> </p> <p>Above: An evening view from the corner of King West and Simcoe, outside Edelman's Toronto office.</p> </p> <p><a href="http://jonathansy.posterous.com/toronto-evening-1">Permalink</a> | <a href="http://jonathansy.posterous.com/toronto-evening-1#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><img src="http://feeds.feedburner.com/~r/posterous/uDhp/~4/4g1QlFEtXuY" height="1" width="1"/> http://files.posterous.com/user_profile_pics/593962/js.jpg http://posterous.com/users/3sDBn5q1PIel Jonathan Sy JNTN Jonathan Sy http://jonathansy.posterous.com/toronto-evening-1