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Featured POV

At Power, we are all-in on home products, so we love to see how brands and dealers are marketing theirs to consumers. We spent an evening strolling around Building Industry Association of Greater Louisville’s Homearama event, held annually in July. The event featured nine fully furnished, custom-built homes, displaying the…

Like many of us, you’re probably experiencing daily content overload. Between your email inbox, social feeds, RSS feeds or news feeds, it’s a miracle you’re consuming as much as you probably do in a day (retaining is another story). So, we’ll be candid and not waste your time. Our content will be niched. Relevant, high quality and original. But niched all the same. It will focus entirely on providing marketers with unique insight into the installed home product industry, their consumers and their sales channels. If that’s up your alley, scroll away! And be sure to sign up to receive our monthly B2D2C Insider.


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    Blog entries speak to the marketing challenges and opportunities when working with dealer/distributor channels. Topics include: best practices, trends, tips and missed opportunities brands may be overlooking.
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    Blog entries focus on helping brands and their dealers/distributors, target and engage the homeowner or builder/contractor. Topics include: on- and off-line selling tools, retail & showroom experiences, shopping trends and the voice of the consumer.
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    Blogs from Power’s talented employees offer a personal take on what’s new & happening at Power or a topic related to their respective marketing disciplines.
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