Powergirls Recent Promotional News

The Sweetest Club on the Internet

The Sweet Club has chosen Powergirls Field Marketing to promote the launch of its exciting new website www.thesweetclub.co.uk

The first campaign is taking place at Roadchef, Rownhams Motorway Service Area, M27 Southbound, Southampton , Hampshire , SO16 8AP for the busy half term week, starting on Bank Holiday Monday 30th May. Jerry Paine, The Sweet Club’s Managing Director says, “we are delighted to be working with Powergirls to spread the news about The Sweet Club – it’s the sweetest club on the internet!”.

Powergirls Promoters will engage with the public from a designated promotional site, show them how www.thesweetclub.co.uk works and sign up people via a Netbook.

There is a special sign up offer which entitles the new customer to a free 100g bag of sweets on the day to take away with them.

The monthly subscription to www.thesweetclub.co.uk is £9.95 per month. This includes the personal selection of 100g x 8 bags of sweets, delivered in a presentation box to their home every month....so 800g of sweets per month. It is a rolling subscription but it can be suspended at any time.

One can also place a fortnightly order at £16.50 per month.

There are fun ways to share the subscription to www.thesweetclub.co.uk

You can change the delivery address and send a selection of sweets to friends and family as a gift.
If £10 is too much, split the subscription fee with a sibling, or ask parents to subscribe instead of monthly pocket money for a change!
People may be part of an organisation or company and could use this service for gifts to their employees, pupils, students, colleagues, raffle prizes, sales incentives gift etc.
Do potential subscribers to www.thesweetclub.co.uk have membership to Love Film? Combine watching your favourite film with a sweet box or popcorn selection from The Sweet Club – delivered to your door!

For further reading on this activity visit the following: -

www.fieldstar.org
www.fieldmarketing.com

For further information visit www.thesweetclub.co.uk or contact Caroline@powergirls.co.uk today

Powergirls Field Marketing to carry out a sampling campaign of SoBe Pure Rush in Boots stores nationwide.

Leading soft drinks manufacturer Britvic is expanding its portfolio of functional drinks by introducing PepsiCo’s SoBe Pure Rush to the UK market. SoBe Pure Rush is completely different to anything else in the stimulant energy market. Not only does it come in two delicious flavours, Apple Berry Burst and Tropical Twist, this great-tasting drink also contains naturally-energising caffeine, guarana and ginseng, and has no artificial colours or flavours. Pure Rush will look to capitalise on the SoBe brand’s hugely successful global track record worth £570 million in sales.

Britvic’s current focus is on seeding the brand in key OTG outlets, where shoppers are looking for a boost. Pure Rush is currently available in BP, WHS Travel stores and urban café’s and delis in a 250ml can at an MRRP of £1.39 and now SoBe Pure Rush is launching in Boots.

On 6th and 7th May 2011, Powergirls will provide trained in-store sampling teams, wearing SoBe branded T-shirts, to drive awareness of SoBe Pure Rush with the Boots shopper and to encourage purchase.

Powergirls sales manager, Caroline Garbis says, “With the current spell of fantastic sunny weather, this is an ideal time to launch a refreshing, great tasting drink to Boots customers.”

For further reading on this activity visit the following: -

www.promomarketing.info

For further information on SoBe visit www.sobepurerush.co.uk and www.facebook.com/SoBeUK.

If you would like to learn more about promoting a new product, brand or service and have a free consultation and quote, please contact Caroline@powergirls.co.uk today

Powergirls selected by Lornamead for professional foot care brand sampling.

Powergirls Field Marketing has been chosen by Lornamead UK Limited to deliver in-store activity within Boots for its CCS range of professional foot care products. Powergirls brand ambassadors will be present in key stores during March to educate shoppers on CCS Foot Care Cream and CCS Heel Balm. Shoppers will be provided with further information on both products in addition to a free sample of the Foot Care Cream.

Winter is a tough time for feet, with dry and rough skin leading to poor conditioning. CCS products are used by foot care professionals and are proven to soften hard, dry skin to keep it soft, supple and prevent further problems developing. The in-store activity is supported by advertorials, direct marketing, PR and price promotions in-store.

Powergirls sales manager, Caroline Garbis says, “We are delighted to continue our strong relationship with Lornamead and Boots. Foot care is an often-overlooked area for most consumers - so we look forward to helping raise awareness of these fabulous products.”

For further information on CCS Foot Care visit www.ccsfootcare.co.uk For further reading on this activity visit the following: -

If you would like to learn more about promoting a new product, brand or service and have a free consultation and quote, please contact Caroline@powergirls.co.uk today

ila appoint Powergirls to secure in-store sales boost.

Powergirls Field Marketing has been chosen by women’s lifestyle specialist ila Security to provide in-store consultants for its range of fashionable female safety products. Powergirls brand ambassadors will be present in fourteen key House of Fraser stores up until Christmas eve to consult with shoppers and advise on the unique features and benefits on the complete range of clever and memorable devices.

With safety now the no.2 concern for the majority of women in the UK (source: 2010 YouGov/Glamour Magazine survey) Powergirls will be showcasing the company’s range of personal security products to shoppers looking for unique gift ideas for loved ones. Paul Gazzard, Chief Operating Officer says, “Our mission is to protect women with innovative and stylish safety solutions. This activity enables us to clearly communicate the key features and benefits of our products - they’re the perfect gift this Christmas.”

Powergirls sales manager, Caroline Garbis says, “Face-to-face activity in-store is the perfect solution for ila Security - it allows us to accurately target the right type of consumer and really explain the products, how they work and what they are for. We look forward to helping build awareness and sales on behalf of our client.”

For further reading on this campaign visit the following: -

If you would like to learn more about promoting a new product, brand or service and have a free consultation and quote, please contact Caroline@powergirls.co.uk today

Oregon Scientific appoint Powergirls to boost in-store Christmas presence.

Powergirls Field Marketing has been selected by electronic lifestyle specialist Oregon Scientific to provide in-store consultants for its range of time and weather products. Powergirls brand ambassadors will be present in key John Lewis and Conran stores in the lead-in to Christmas, ensuring experts are on hand to explain the Oregon Scientific range to consumers during the key Christmas gift buying period.

Oregon Scientific will be showcasing its complete range of LCD Time and Weather products, including the Rainbow Clock, Crystal Weather Station and i-Comfort massagers. Jonathan McQuillan, Marketing Manager for Oregon Scientific explains, “Christmas is a key period for us and due to the specialist nature of our product range, we believe that in-store brand ambassadors are the best way to support our key retailers and ensure consumer understanding of product features and benefits.”

Powergirls sales manager, Caroline Garbis says, “Oregon Scientific products are unique in the market and feature some fantastic innovations. We’re excited to be able to use this activity to clearly demonstrate the features and benefits to shoppers looking for exciting Christmas gifts.”

For further reading on this campaign visit the following: -

If you would like to learn more about promoting a new product, brand or service and have a free consultation and quote, please contact Caroline@powergirls.co.uk today

Sampling drives consumer awareness for NutraSea

Powergirls Field Marketing has been selected by health product specialist Ascenta Health to conduct sampling activity for its NutraSea fish oil supplements. The activity will take place across Holland and Barrett stores on 18 September with brand ambassadors providing consumers with the opportunity to experience the great taste and quality of NutraSea whilst explaining the numerous health benefits. The activity runs alongside a 3 week half price promotion across all five NutraSea products in store.

NutraSea is rich in Omega 3 and delivers excellent health benefits including healthy bones and teeth as well as promoting brain and eye development in children and adolescents. Available in adult and kids flavours, NutraSea is also the only fish oil brand to third-party test each batch for purity, taste and potency - the results of which are available to consumers via the Pure Check facility on the company’s website.

Powergirls sales manager, Caroline Garbis says, “This product category can be a complex and daunting one for consumers, so we’re excited to be able to use this activity to clearly demonstrate the health benefits, quality and taste of NutraSea. The additional price promotion in Holland and Barrett will provide an even greater reason to buy for consumers and deliver a great return for our client.”

More information on Ascenta and their products can be found on their website www.ascentahealth.com For further reading on this activity visit the following: -

If you would like to learn more about promoting a new product, brand or service and have a free consultation and quote, please contact Caroline@powergirls.co.uk today

Bourjois select Powergirls to debut Elastic Mascara

Powergirls Field Marketing has been selected by Bourjois Paris to handle field marketing for the debut of its new Elastic Mascara. Taking place in selected Boots stores on 26th and 27th May, Powergirls brand ambassadors will be providing in-store demonstrations to allow customers to experience the unique benefits of this revolutionary new product.

Bourjois Elastic Mascara is a truly innovative mascara that boasts an ultra-lengthening elastic formula paired with a lash-extending brush. The result is a mascara that goes beyond the natural length of the lashes to achieve 130% more visible length. Coming just a week after the product’s launch on 19th May, the in-store activity aims to offer customers the opportunity to experience the complete range of Bourjois mascara products via a £5 money-off coupon (redeemable against all Bourjois mascara products) and the chance to win a Bourjois Goody Bag and fashion t-shirt.

Powergirls sales manager, Caroline Garbis says, “We are delighted to be chosen to help Bourjois launch this fantastic addition to their range. The combination of live in-store activity, money-off coupons and competition creates a real buzz in-store and allows us to capture the imagination of consumers.”

More information on Bourjois and their products can be found on their website www.bourjois.co.uk For further reading on this activity visit the following: -

If you would like to learn more about promoting a new product, brand or service and have a free consultation and quote, please contact Caroline@powergirls.co.uk today

Powergirls and Auto Trader – Lost Keys Competition – February 2010

Powergirls Field Marketing conducted a leafleting road show to early morning commuters at major UK railway stations during February 2010 for Auto Trader. Auto Trader is the number one place to buy or sell a car and the number one automotive website in the UK. The Powergirls teams distributed Golden Leaflets in the shape of a key. The leaflets highlighted the chance to win £1,000 a day and contained a clue to finding one of the lost keys which are hidden within Auto Trader’s search results.

For more information visit www.autotraderlostkeys.co.uk. The competition ended on 14th February 2010.

Powergirls sales manager, Caroline Garbis says, “This was a fantastic promotion and the Powergirls Team were eye-catching in their white Auto Trader branded boiler suits”

If you would like to learn more about promoting a new product, brand or service and have a free consultation and quote, please contact Caroline@powergirls.co.uk today

"Simple" sampling in 200 Boots stores nationwide

Simple, the UK’s No 1 Facial Skincare brand, has appointed field marketing experts Powergirls to conduct an in-store sampling campaign for its Simple Derma range of products. Especially developed to provide intensive relief for dry, sensitive skin that is prone to eczema and dermatitis, the activity will take place in-store on 26th & 27th February with Powergirls brand ambassadors introducing shoppers to the complete range via 15ml product sampling and exclusive £1 and £2 off coupons. The offer is exclusive to Boots customers until 23rd March 2010.

Simple Derma

Simple Derma is a unique and innovative range of products ideal for very dry, sensitive skin and is suitable for those prone to eczema and dermatitis.

As with all Simple products, the Simple Derma range contains no perfume, no colour and no harsh chemicals so is suitable for all skin types, even the most sensitive. What’s more, it is clinically proven to show results in just four days.

The Simple Derma range contains a unique combination of ingredients. Natural Aquaxyl™ is a moisturising plant ingredient that deeply hydrates and restores the skin’s natural moisture levels while Canola Oil replenishes, soothes and protects.

All products in the Simple Derma range are dermatologist approved, hypoallergenic and suitable for the whole family.

Powergirls sales manager, Caroline Garbis says, “Our expertise in the health and beauty sector, especially supplying demo and sales teams in Boots, makes Powergirls an ideal choice to promote this fantastic product range. Established 50 years ago, Simple is a well known brand and the Simple Derma range was introduced in January 2008. We are confident of a positive response from shoppers and an excellent return from the campaign.”

Read more about the activity in Marketing Services Talk and MarketingUK

The activity also features on the Simple Press Office page.

If you would like to learn more about promoting a new product, brand or service and have a free consultation and quote, please contact Caroline@powergirls.co.uk today

Powergirls shape up in John Lewis

Powergirls Field Marketing has been appointed by New Image TV to launch two additions to its fitness equipment range in selected John Lewis stores this January. Powergirls brand ambassadors will be demonstrating the unique “Total Core” and “Ab Circle Pro” products to consumers in-store on 30th January.

The Total Core and Ab Circle Pro are designed for home use and offers consumers a convenient and flexible system of exercise. Live demonstrations have been chosen as the best method to promote in-store and effectively communicate the product benefits to shoppers. Edward Chary, Retail Director at New Image TV commented, “we wanted an engaging, informative and fun method of educating consumers on the unique health and fitness benefits of our products - there really is no better way to achieve this than by demonstrating the products face-to-face, explaining how they work and allowing customers to ask questions.” Powergirls brand ambassadors will be fully trained in all aspects of both products and located within the sports and fitness department in-store. Consumers who purchase either machine will also be entitled to a host of additional extras including instructional DVD, balance ball and personal computer counter.

Powergirls sales manager, Caroline Garbis says, “we love working with clients like New Image TV and our brand ambassadors really get into it, which always creates a fantastic atmosphere that shoppers really respond to.”

Read more about the activity in www.marketinguk.co.uk.com and Powergirls Blog

If you would like to learn more about promoting a new product, brand or service and have a free consultation and quote, please contact Caroline@powergirls.co.uk today

Powergirls help Rio Health to deliver natural skincare message

Powergirls Field Marketing follow its recent successful promotions for Rio Trading with in-store sampling and demonstration activity for the company’s new Earth•line and Sea•line Dutch skincare ranges. The activity takes place in Revital, Health Matters and Real Foods stores across the UK from 9-19 December and will see Powergirls brand ambassadors sampling the complete range of natural skincare products to shoppers. The activity also includes special price promotions across both ranges.

Made using only natural ingredients, the new Earth•line and Sea•line ranges have been awarded the BDIH quality seal for “certified natural cosmetics” as they contain only healthy, natural ingredients from certified and environmentally friendly cultivation. Earth•line features skincare products for face, body and hair, all with a vitamin E base to offer an intensive treatment for ageing, damaged and oversensitive skin. Sea•line is the only 100% natural skincare range based on Dead Sea mineral salts combined with essential oils, plant oils and specific herb extracts to enhance the skins natural strength. With 1 in 3 people now suffering from sensitive skin caused by synthetic ingredients in most skincare products, both ranges work to balance the skin in a natural way. In fact, all the ingredients used are so natural and safe you could eat them!

Powergirls sales manager, Caroline Garbis says, “These unique products, combined with the special instore price promotions running as part of the activity, will help to ensure we deliver a fantastic return. With Christmas just around the corner, now is the perfect time for us to be engaging with shoppers to demonstrate the skincare benefits of both ranges.”

Information on this activity can also be found at

or visit the Powergirls Blog for more information on this and other activity.

If you would like to learn more about promoting a new product, brand or service and have a free consultation and quote, please contact Caroline@powergirls.co.uk today

Powergirls and GoGo Guarana give commuters a lift

Powergirls Field Marketing has been appointed by herbal supplement specialist Rio Trading to conduct sampling activity for its GoGo Guaraná natural energiser capsules. The activity will take place across London mainline railway stations on 19 October and will see Powergirls teams distributing sample capsules and product information to morning commuters.

This exciting new product is based on a creeping shrub that is native to the Amazon rain forest which produces clusters of small, bright red fruits. By preparing the seeds using traditional drying methods, GoGo Guaraná captures the energising benefits from three actives found in the seed - caffeine, theophylline and theobromine. Thanks to fats within the seeds that slow the body’s uptake of the stimulants the result is gentle stimulation over a period of several hours to boost energy levels and combat fatigue, without the ‘peaks and troughs’ associated with other energy products. Every daily dosage (2 capsules) contains natural levels of caffeine that are lower than that found in a single cup of coffee.

Powergirls sales manager, Caroline Garbis says, “This is a fantastic product and a really unique offering within the market. We look forward to helping our client to raise awareness and sales and I’m sure the monday morning commuters will appreciate the lift!”

The activity features in www.foodbev.com, www.marketingservicestalk.com or visit the Powergirls Blog for more information on this and other activity.

If you would like to learn more about promoting a new product, brand or service and have a free consultation and quote, please contact Caroline@powergirls.co.uk today

Procter and Gamble Gillette promotions in Boots UK Ltd for Fathers Day

Powergirls, encouraged potential customers to test various products from the Gillette range in 37 stores over 4 dates in the run up to Fathers Day

Objectives

To create awareness of all ranges
To inform potential customers of in store price promotion and encourage sales
To educate customers on product benefits
Be an ambassador of the range

The promotion was a success for client, store and customers. Boots Dublin saw an increase in sales of 217% followed by Edinburgh of 210% for the first weekend. Eastbourne achieved 283% and Huddersfield with 265% for the 19th and 20th June.

The client received important feedback from the customers regarding the products.

The feedback from the store was very positive regarding the promoters and the product awareness that was generated

Customers expressed their enjoyment in being able to sample the products and to learn their benefits.

If you would like to learn more about Procter and Gamble products and other Boots products visit www.Boots.com or www.uk.pg.com

If you would like to learn more about promoting a new product, brand or service and have a free consultation and quote, please contact Sandra@powergirls.co.uk today

Powergirls continue the challenge for Mitsubishi Pencil Co.

Powergirls has extended its relationship with Mitsubishi Pencil Co. by winning the contract to continue the brand’s ‘Jetstream Challenge’ field marketing activity to consumers this autumn. The activity will take place during September and October and will see Powergirls brand ambassadors touring university freshers fairs and shopping centres to allow consumers to experience the unique Jetstream rollerball pens for themselves.

Powergirls teams will invite shoppers to ‘blind test’ a competitor product against the new smooth and smudge-free Jetstream rollerball. Using a combination of unique mobile demonstration kits and character costumes to reflect the Super Ink brand identity, brand ambassadors will capture consumers attention where ever they go! Part of the ‘Uni’ range, the Jetstream rollerball is the ultimate smooth and fast writer, containing the unique quick drying Super Ink to ensure a smudge-free finish. Mitsubishi Pencil Co. UK Marketing Manager, Stuart Barker says “this next stage in our field marketing programme is vital to build awareness with our target market during our busiest period.”

Powergirls sales manager, Caroline Garbis says, “having successfully run similar campaigns for Jetstream this year we are able to build on this experience and deliver an effective and smoothly run activity that will provide a great return for Mitsubishi.”

If you would like to learn more about promoting a new product, brand or service and have a free consultation and quote, please contact Caroline@powergirls.co.uk today

Powergirls to help Organic Surge build awareness within Boots

Organic Surge has appointed field marketing experts Powergirls to conduct in-store activity for its new facial skincare range, which recently launched in almost 1,000 Boots stores. The activity will take place in-store on 26th September with Powergirls brand ambassadors introducing shoppers to the complete range via product sampling and demonstrations

A unique health and beauty brand, Organic Surge is the brain child of founder Alan MacKenzie as a response to the number of toiletries on the market containing harsh and obscure chemicals. Organic Surge blends naturally derived ingredients with certified organic essential oils. The range is positioned as ‘Your skin’s best friend’ because Organic Surge knows exactly what skins needs and feeds it what it craves, without harsh chemicals for precious skins to absorb.

Powergirls sales manager, Caroline Garbis says, “We are delighted to bring our health and beauty expertise to an exciting new brand like Organic Surge. We believe the range correctly addresses the needs and concerns of today’s consumers and are confident of a positive response from shoppers and an excellent return from the campaign.”

If you would like to learn more about promoting a new product, brand or service and have a free consultation and quote, please contact Caroline@powergirls.co.uk today

Powergirls to take up the challenge for Mitsubishi Pencil Co

Japanese giant Mitsubishi Pencil Co. has enlisted the assistance of field marketing experts Powergirls to help manage and implement its innovative ‘Jetstream Challenge’ in-store within WH Smith this summer. The activity will take place across 10 flagship stores between 28-29 August. Powergirls brand ambassadors will challenge shoppers to test the unique Jetstream rollerball pens against a competitor product in a ‘blind’ test to establish which they prefer.

Powergirls teams will invite shoppers to test a competitor product against the new smooth and smudge-free Jetstream rollerball. Part of the ‘Uni’ range of Mitsubishi Pencil Co. rollerballs, the Jetstream is the ultimate smooth and fast writer, containing a unique quick drying ink that dries in a flash to ensure a smudge-free finish. The ink, termed ‘Uni Super Ink’ is tamper proof, fade, water and light resistant and is available in a range of vibrant colours. The result is a rollerball pen that is suited to all work and lifestyle conditions.

Mitsubishi Pencil Co. UK Marketing Manager, Stuart Barker says “its vital we get the product into the hands of the consumer to highlight the benefits of the Jetstream.”

Powergirls sales manager, Caroline Garbis says, “having successfully run similar campaigns for Jetstream in 2008 we have a very good relationship with Mitsubishi Pencil Co. backed by excellent product knowledge - I’m confident we will deliver a fantastic return on investment.”

If you would like to learn more about promoting a new product, brand or service and have a free consultation and quote, please contact Caroline@powergirls.co.uk today

Powergirls to deliver Batiste activity at V Festival

Vivalis Limited has appointed field marketing experts Powergirls to conduct live sales and sampling activity for Batiste Dry Shampoo to thousands of revellers at this years V Festival taking place between 22-23 August in Chelmsford and Stafford. The activity will see Powergirls brand ambassadors working alongside the Vivalis festival team to demonstrate Batiste Dry Shampoo to festival-goers looking for a quick and convenient way to clean and freshen hair without the need for water

Following successful Batiste in-store promotions conducted last month in Boots, Powergirls will deliver the field marketing activity in support of wider marketing campaigns being run by Batiste throughout the summer. A cult beauty product established over 30 years ago, Batiste Dry Shampoo contains a unique formula to clean and refresh hair to leave it feeling fragrant and full of life for that ‘just washed’ look. Batiste is ideal for festival-goers looking for a ‘no-water’ alternative to cleaning and freshening their hair over the weekend. Batiste Dry Shampoo is now available in five variants - Original, Blush, Diva, Tropical and Boho.

Powergirls sales manager, Caroline Garbis says, “We are delighted to continue our work with Batiste throughout the summer - our ambassadors are looking forward to introducing the products to consumers during the V Festival weekend as it provides such a perfect opportunity to demonstrate the benefits of this fantastic product.”

To read more on this activity visit Event Magazine, Event Management Training and Wikio

If you would like to learn more about promoting a new product, brand or service and have a free consultation and quote, please contact Caroline@powergirls.co.uk today

Nelsons® Pure & Clear™ to conduct Boots in-store activity - August 2009

Natural healthcare specialist Nelsons® has selected field marketing experts Powergirls to handle in-store sampling activity for its Pure & Clear™ range of anti-blemish skincare products. The activity takes place in a selection of Boots stores on Saturday 1st August and will see Powergirls brand ambassadors distributing 5g samples of its Purifying Daily Facial Wash whilst educating customers on the benefits of the Pure & Clear range

Powergirls have created activity to educate consumers on the unique benefits of the Nelsons Pure & Clear range in addition to providing a 5g sample that will allow customers to try the products for themselves. A complete ‘skincare solution‘ the Nelsons Pure & Clear range offers a totally holistic approach by containing natural ingredients that work both in and outside the body to form a dual-attack on blemishes. A family run business since 1830, Nelsons is the UK’s largest manufacturer of natural healthcare products and includes well known brands such as Rescue® Remedy and Nelsons® Arnica™ products. A natural solution, Nelsons Pure & Clear products are free from artificial colourings, fragrances and chemical skin irritants. All the products in the Nelsons Pure & Clear range are dermatologically tested

Powergirls sales manager, Caroline Garbis says, “We have really enjoyed working with Nelsons to help devise activity for the fantastic Pure & Clear range. We have a vast amount of experience in both Boots and the healthcare sector and are looking forward to implementing a successful field marketing campaign”

If you would like to learn more about promoting a new product, brand or service and have a free consultation and quote, please contact Caroline@powergirls.co.uk today

Powergirls to conduct in-store activity for iconic Batiste - Summer 2009

Vivalis Limited has engaged field marketing experts Powergirls to carry out in-store activity for iconic beauty brand Batiste Dry Shampoo across 20 Boots flagship stores every Saturday between 18 July - 8 August 09. The activity will see Powergirls brand ambassadors demonstrating Batiste Dry Shampoo to shoppers whilst directing them to the exciting promotion to win a customised Vespa scooter on Original, Tropical and Blush variants.

Selected for their health and beauty expertise and extensive knowledge of working within Boots stores, Powergirls will be delivering field marketing activity in support of wider marketing campaigns being run by Batiste throughout the summer. A cult beauty product established over 30 years ago, Batiste Dry Shampoo contains a unique formula to clean and refresh hair to leave it feeling fragrant and full of life for that ‘just washed’ look. Ideal for today’s time-poor consumers looking for a quick and convenient way to clean and freshen hair without the need for water. Batiste Dry Shampoo is now available in five variants - Original, Blush, Diva, Tropical and Boho

Powergirls sales executive, Caroline Garbis says, “We are delighted to be working with such an iconic brand in the hair care market and look forward to delivering in-store activity to help generate strong consumer awareness within Boots.”

The activity has been featured in a number of publications, to read more visit Sales Promo, Event Magazine , Powergirls Blog, Brand Republic, The Drum and Marketing Magazine

Laura Mallon (Marketing, Vivalis Ltd)- "I must say I’m really pleased with the demonstrators they all look so smart and well presented. I spoke with the Trafford Centre demonstrator and I was really impressed with her enthusiasm and lovely manner"

If you would like to learn more about promoting a new product, brand or service and have a free consultation and quote, please contact Caroline@powergirls.co.uk today

Isklar engage Powergirls for Boots in-store sampling – June 2009

Norwegian water brand Isklar engaged field marketing experts Powergirls to conduct in-store sampling of its innovative glacial natural mineral water across Boots stores during June 2009. The activity involved Powergirls brand ambassadors introducing Isklar to customers whilst explaining the benefits of this glacial mineral water.

The Powergirls team worked closely with Isklar to devise in-store activity to raise consumer awareness for this unique brand which is part of the Boots “Meal Deal” in a 700ml sports bottle. Introduced to the UK in spring 2008, Isklar is taking the market by storm, winning “Best Overall Concept” at the 2008 Water Innovation Awards.

Meaning simply “Ice-clear” in Norwegian, Isklar is from a pristine wilderness where dramatic mountains and cascading waterfalls plunge into deep fjords while dazzling glaciers refract intense light. An ideal balance of low minerals deliver an exceptionally smooth taste of unparalleled purity. Isklar is proudly a CarbonNeutral® product and company and the bottling plant is powered by hydroelectricity.

Powergirls sales executive, Caroline Garbis says, “we were delighted to be chosen by Isklar to help introduce this innovative water brand and are confident that the in-store sampling has helped to generate additional awareness with Boots customers.”

If you would like to learn more about promoting a new product, brand or service and have a free consultation and quote, please contact Caroline@powergirls.co.uk today

Boots Sushi Promotion – April 2009

BACKGROUND

Powergirls promoted 3 ranges of Sushi in 10 top Boots stores:-

Shapers Sushi Selection

Shapers Vegetarian Sushi pack

Delicious Sushi Deluxe Selection

OBJECTIVES

To encourage Boots customers to sample the Sushi
To give customers as much product information as possible
To answer any customer questions regarding the foods
To ask questions that are on the report form
To encourage as many purchases as possible
To encourage new custom in to Boots Foods
To fill in the report form to give our client all the necessary feedback required

RESULTS

The promotion was a huge success with our client receiving valuable feedback from the Boots customers.

Shapers Sushi Selection – 137% increase in sales

Shapers Vegetarian Sushi pack – 652% increase in sales

Delicious Sushi range – 414% increase in sales

Shapers Sushi rolls – 121% increase

Delicious Deluxe Sushi – 161% increase

Thank you to all the promoters involved in this activity. You did a great job and we received wonderful feedback from all the stores regarding your performance

For more details on the Boots food range please visit www.boots.co.uk

If you would like to learn more about promoting a new product, brand or service and have a free consultation and quote, please contact Sandra@powergirls.co.uk today

Herbal Essence in Boots UK Ltd - March 2009

Powergirls encouraged potential customers to experience the fragrance of the new Herbal Essence range. Promoters were sent a sample shampoo and conditioner to use at home so that customers could see the results and promoters could then promote and sell through personal recommendation

THE PROMOTION AND OBJECTIVES

To create awareness of all ranges
To inform potential customers of in store price promotion and encourage sales.
To educate customers on product benefits.
Be an ambassador of ranges.

The promotion was a huge success for client, store and customers.

The client received important feedback from the customers regarding the products and a good increase in sales - 3 x uplift of usual sales in the store where we had Powergirls. Client also expressed that she had "never known a promotion to run so smoothly from quote to summary report”

The feedback from the store was very positive regarding the promoters, the product awareness and the uplift in sales

If you would like to learn more about Procter and Gamble products and other Boots products visit www.boots.co.uk or www.herbalessences.com

If you would like to learn more about promoting a new product, brand or service and have a free consultation and quote, please contact Sandra@powergirls.co.uk today

BallKaddie Ltd, ExCeL London - May 2009

Powergirls was delighted to support the UK launch of BallKaddie at the www.londongolfshow.com , ExCeL Exhibition Centre, London in May 2009.

The BallKaddie team will be at the Birmingham and Glasgow shows later in the year. The European and USA launches will follow during the next year.

Our Promoter worked closely with the Ballkaddie team meeting and greeting customers, taking contact details, making sales and helping the client to win orders for Ballkaddie.

Tony from BallKaddie said, “Clare from Powergirls was professional and hopefully she enjoyed the event.”

There was plenty of interest during the exhibition, especially from the Press on Friday 1st May. The subsequent two days saw continued interest and sales to the public.

Sky TV will be featuring BallKaddie on their Sports 1, 2 and 3 channels, and many travel companies , golf clubs and destinations are keen to use the product for retail sales and promotion of their businesses. The show has also introduced BallKaddie to many potential distribution partners.

BallKaddie carries an SSP of £10.00 and will be available at specialist golf retail shops, on course Pro shops and online at www.ballkaddie.com

If you would like to learn more about promoting a new product, brand or service, email caroline@powergirls.co.uk or telephone her on 01306 640980 for a free consultation.

STOP PRESS Sip Drinks Promotion in Boots STOP PRESS

Powergirls worked closely with Inside Out Beauty to devise in-store activity that would raise consumer awareness and increase sales. Established in 2007, in-store activity is phase two in the company’s marketing plan and aims to build on the fantastic press and media coverage generated during launch.

Inside Out Beauty’s owner, Kate Cazenove explains “It is important for us to communicate the key beauty benefits of Sip to consumers, explain the natural ingredients we use and make them feel good about purchasing Sip. By using Powergirls’ brand ambassadors we can speak to consumers at the point of purchase and place Sip directly into the hands of our potential customers.”

The activity has been featured in a number of publications, to read about the success of this activity visit Instore News, www.salespromo.co.uk and www.foodbev.com

To learn more about Sip Drinks unique range of naturally flavoured waters visit them at www.sipdrink.com

Best Direct in John Lewis – January 2009

ROCK N ROLL STEPPER AND LEG MAGIC

Powergirls provided Promoters to work in John Lewis stores to demonstrate and sell the Rock N Roll Stepper and Leg Magic fitness products.

DVD training was provided in advance of the promotion and the Promoters wore Hot Pink branded T-shirts during the demo and sell time on the shop floor.

If you would like to find out more about these and other products, visit www.bestdirect.tv to view on-line

To discuss promoting your brand or product within a UK multi-retail store location where it is stocked please email Caroline Garbis

Boots Advantage Kiosk Promotion – Nov/Dec 2008

Background

Powergirls wearing branded sashes promoted in 150 top kiosk stores from early November for a period of 6 weeks
The top 75 stores had 2 Powergirls demonstrating on each day and the bottom 75 stores had 1 Powergirl
Each store had 4 days of activity each covering Fridays and Saturdays
Total number of dates covered were 900

Objectives

Drive awareness of the ‘Extra Offers kiosks’
Explain how the kiosk works and how it will benefit the customer
Re-engage existing/lapsed customers in order to increase usage, frequency of usage and spend
Increase usage for new customers through increasing awareness and highlighting simplicity of use
Hand out applications forms if the customer is not already an Advantage cardholder

Results

The promotion was a huge success with our client receiving valuable feedback
The Powergirls recorded usage of 66,606 on demo days and we were able to give a breakdown on new and current users.
25,000 were new users. Based on the average incremental spend of a kiosk user who redeems a coupon this equates to approximately £70K in incremental sales for the client
66% of total users actually printed off vouchers which leads to total of £132k in sales*
7253 customers completed an Advantage Card application form.
Client will be re-promoting the kiosk again in 2009

Thank you to all the promoters involved in this activity

For full details of the kiosk please visit www.Boots.com

If you would like to run a similar campaign or are interested in any of our services please contact Sandra Crooks on 01306 640980 to discuss

* Based on the average incremental spend of a kiosk user who redeems a coupon

Character Options – Toy Fair – January 2009

Lets Cook Range

Powergirls were delighted to work with Character Options, supporting their Marketing Team, at the Toy Fair ExCel in London. Our Promoters demonstrated innovative new robotic toys and cookware toys to the Trade

If you would like to learn more about Character Options toys, visit www.character-online.com

To find out more about Powergirls Promotional Services email Caroline Garbis for a consultation to discuss bringing your Brand face-to-face with the consumer

Soap and Glory Skincare Launch Oct/Nov 2008

Powergirls dressed in 1950s Soda Shop Car hop costumes, encouraged potential customers to test various products from the body and bath range and the new Skincare range which launched in Boots on the 27th October 2008

The Promotion and Objectives

To create awareness of the Soap and Glory brand and product range.
To create buzz and excitement around the launch of the “new Skincare range”
To lift usual sales by 45%
Be an ambassador of the Soap and Glory brand
To cross sell across the whole Soap and Glory range

The promotion was a huge success for client, store and customers.

The client received important feedback from the customers regarding the products and a good increase in sales.

The feedback from the store was very positive regarding the promoters, the product awareness and the uplift in sales.

Customers expressed their enjoyment in being able to sample the products and to learn their benefits.

If you would like to learn more about Soap and Glory, visit www.soapandglory.co.uk or www.boots.com

If you would like to know more about promoting your brand/service/product and have a free consultation and quote, please contact Sandra Crooks today.

Smoby Toys – Toy Fair Excel London – January 2009

Powergirls were delighted to support Smoby Toys in winning Orders at the Toy Fair, ExCel, London in January 2009 which attracts international trade buyers.

The Client thanked Powergirls for arranging a ‘Superstar’ to work with their team during the four day Fair which produced great results for the Client.

If you would like to find out more about Smoby toys, visit www.smobytoys.co.uk at the end of March 2009 when the new website is due to go live.

If you would like to find out more about how Powergirls can promote your brand, product or service, contact Caroline Garbis today.

3M Scotch® Giftwrap – Christmas Promotion Season 2008

3M – Scotch® Gift Wrap Tape promotions in Boots UK flagship stores, supported by a TV advertising campaign:

Scotch® Pop-Up Dispenser, Scotch® Pop-Up Refills, Scotch™ Gift Wrap Cutter.

Powergirls Promoters, wearing Scotch® brand T-shirts and carrying branded shoulder bags containing samples to demonstrate to Boots customers, comprised the in-store DEMO & SELL TEAM covering a 3 day in-store Event to:-

Ensure stock availability on all free standing display units.
Ensure stock availability of clip boxes on all wrapping paper dump bins in the store.
Ensure stock availability and positioning of Scotch™ Gift Wrap Cutter clip strips.
Demonstrate awareness of the Scotch® Pop-Up Tape wrapping concept and product to Boots shoppers.
Inform shoppers of benefits of the Scotch® Gift Wrap Cutter and the availability of Scotch® Gift Wrap tape with wrapping paper – which forms part of a 3 for 2 offer.
Actively promote and encourage sales on the day.

Promotion Team Incentive

For the Promoter supporting the greatest number of sales (measured as total sales for focus days in that store), there was a special bonus payment.

The client saw a topline incremental sales-out uplift of over 75% in the majority of stores in which the demos took place with which they were very pleased.

If you would like to learn more about 3M products, visit www.3M.co.uk

If you would like to know more about Powergirls and how we can support your product/brand/service with face-to-face consumer interaction, contact Caroline Garbis today.

Pretty Polly – Secret Slimmer Tights, Boots Christmas 2008

Tummy control tights with secret slimming effects made with Lycra

Powergirls promoters, wearing Pretty Polly branded T-shirts and armed with leaflets, worked alongside Sasha Parker in Boots the chemist.

The Promoters Briefing instructions from the Client were:-

”You will be given placards and leaflets and work outside the store. You will engage with potential customers, draw them into the store and direct them to where Sasha is located to buy products and redeem the voucher. Between you please rotate being outside the store with the placards. Please be aware that alongside the products that you are promoting there is a three for two promotion running in all stores on all Pretty Polly products.”

For more information about Secret Slimmer and other products in the Pretty Polly range visit www.prettypolly.co.uk.

For a free consultation and quote to promote your brand/product/service, contact Caroline Garbis today.

LeapFrog Toys Promotion in ELC/Mothercare, Christmas 2008

Powergirls Promoters demonstrated LeapFrog toys during December 2008 to parents and their children in Early Learning Centre stores. ELC customers enjoyed the experience, interacting and playing with the toys prior to purchase. The Promoters provided valuable market research feedback to the Client which we presented in a computer generated Summary Report at the end of the promotion.

If you would like to know more about the full range of LeapFrog toys, visit their website www.leapfrog.co.uk and www.amazon.co.uk/leapfrog for a video explaining the products.

If you would like more information about promoting your brand/service/product with Powergirls, please contact Caroline Garbis today.

GSK Breathe Right Nasal Strips Promotion - Boots, Christmas 2008

Wearing Breathe Right branded T-shirts, Powergirls promoters demonstrated Breathe Right Nasal Strips to Boots customers in store, offering samples and leaflets to interested customers.

THE PROMOTION AND OBJECTIVES

To get customers wearing a nasal strip

To raise general awareness of Breathe Right Strips

To highlight the benefits by chatting about the problems caused by snoring and nasal conjestion (because of colds, allergies etc)

To explain that Breathe Right strips come in tan (for normal skin) or clear (for sensitive skins) and two different sizes regular or large

Powergirls Promoters provided valuable market research feedback arising from face to face interaction with Boots customers. This data was submitted to GlaxoSmithKline in a computer generated Summary Report at the end of the promotion.

If you would like to learn more about Breathe Right and other GlaxoSmithKline Heathcare products, visit GlaxoSmithKline.

If you would like to know more about promoting your brand/service/product and have a free consultation and quote, please contact Caroline Garbis today.

Wrex The Dawg Promotion - Toys 'R' Us, November 2008

It is the Christmas 2008 toy selling season! Powergirls carried out demonstrations of popular children's toys, namely, Blo Pens, Wrex the Dawg and Tribot robotic toys in Toys'R'Us stores across the UK in October and November.

Toys'R'Us customers and their children enjoyed engaging with the Powergirls Promoter who demonstrated the toys to them. Many parents said they would return to purchase the toys as gifts when their children were at school and some items were sold out on the day.

In-store promotions create theatre for customers, enhances their shopping experience, heightens brand awareness and results in an up-lift in sales for the Supplier and the Retailer.

To find out more about these great toys and many more, visit Character Options Ltd.

If you are interested in learning more about Powergirls services, email Caroline Garbis today.

uni-ball Jetstream Challenge - WHSmith, Aug/Sept 2008

Powergirls provided a team of Promoters wearing uni-ball Jetstream branded sashes to work with the client - Mitsubishi Pencil Company - in an experiential marketing campaign across the UK during August and September 2008.

WHSmith customers were invited to take the "Jetstream Challenge" to test the new smooth writing and smudge free rollerball pen from uni-ball.

Each participant was offered a Half Price voucher which entitles them to purchase any Jetstream product (SX-210 Jetstream, SXN-210 Jetstream RT/Retractable, and SXN-150 Jetstream Sport) from WHSmith at half price.

For further information about uni-ball products, visit their website.

If you're interested in finding out more about Powergirls services, email Caroline Garbis today...

Greggs the Bakers Promotion - Wales, July 2008

During July 2008, Powergirls provided a team of Promoters to promote the Greggs brand and carry out leafleting in the vicinity of the Greggs shops in the Treforest, Wales area.

The leaflets entitled the customers to special meal deals at Greggs and a free Jam Doughnut upon arrival at the shop!

Greggs has over 1,100 shops throughout the UK and serves over 5 million customers each week. Their products include sandwiches, The Greggs Healthier Options Range, Savouries, Bread and Cakes, Regional products and beverages.

Visit their website for a full flavour of their range and shop locations.

If you're interested in finding out more about Powergirls services, email Caroline Garbis today...

BrotherMax baby products promotion in Boots the Chemists - July 2008

Powergirls carried out a promotion for Brother Max who supply Boots with a range of excellent baby products.

We covered 3 stores: Sheffield, Leeds and Nottingham. Promoters were sent a range of the products to use on their babies in their own homes so that they could speak from personal recommendation. Products were loved by the customers and some great sales were made. The client was very happy with the sales and the overall management of the activity.

The client will be looking at more promotions for 2009 and may need the use of our merchandising team to take in POS and compliance checking.

'Thank you Debbie, Natasha and Clarissa. Job very well done.'

If you're interested in finding out more about Powergirls services, email Sandra Crooks today...

Johnson & Johnson - July 2008 - Baby Lotion Promotion

Powergirls carried out instore promotions for Johnson & Johnson Baby lotion in 76 Boots stores on July 19th.

Our promoters spent one half of the day in the Baby Department and the other in the "Adult Washing and Baby" to ensure that we approached young mums and adults alike as the product is suitable for both. Customers loved the Johnson & Johnson product as a well known and trusted brand.

The promoters needed to be mums/dads of young children to be able to effectively sell the products. The promotion was a great success with 75 of the 76 stores covered. Sales saw a good increase, in one store it was 13 times the usual sales! Well done to Nicola Turpin. For Highest Sales during the promotion, Nicola, Claire McAteer and Suzanne Tamien won £50 bonus each. Well done ladies!

Powergirls

Middleborough - Tracey pro-actively sold on both floors
Luton - Very good, sold most of the products. Excellent customer service skills and really good with Boots staff
Kensington - Pauline was very pleasant and polite and gave out great advice on Johnson & Johnson products
Croydon - Excellent for store sales
Kew - Very charming and polite, excellent customer service. Many thanks
Bradford - Very good customer service skills. Good at approaching customers and talking about the products. Very energetic, always had a smile. A pleasure to have.

The client was very happy with the overall promotion, the promoters, the sales and the invaluable feedback which was gathered from the customers. Johnson & Johnson are considering more promotions at a later date.

If you're interested in finding out more about Powergirls services, email Sandra Crooks today!

Venture Portraits Promo, M&S High Wycombe – June 2008

Venture Portraits Marlow is a professional photographers specialising in contemporary family portraiture and are located at 11 Dean Street, Marlow, Buckinghamshire. Visit their website.

The promotion took place in Marks & Spencer's new flagship store in the Eden Centre, High Wycombe. Marks & Spencer customer account holders were entitled to a Venture Experience Voucher worth £145. This voucher entitles the holders and their family to a Session at Venture's state-of-the-art studio in Marlow, a viewing of their best images and a beautifully framed 7" by 5" image of their choice.

Powergirls Promoters worked at a Venture Exhibition stand within Marks & Spencer to promote the Venture Experience voucher and generate leads for the Client. Over 50 M & S customers took up the offer during the four day in-store event in June 2008.

If you're interested in finding out more about Powergirls services, email Caroline Garbis today...

Len Dance Designer Images Promotion, Lakeside - May 2008

Last week Powergirls supported this photographic studio at a stand in the Lakeside Shopping Centre, Thurrock, by actively approaching customers, filling in questionnaires and generating sales leads. The activity resulted in hot leads and sales for portrait and makeover packages.

Client Feedback, 'Tina has done a fantastic job for us, please thank her.'

Extracts from the clients website: www.lendancedesignerimages.com

'This is more than photography; this is art.'

The photographic experience at Len Dance Designer Images is all about you. From your initial consultation, through image creation to the selection process, our expert teams will work with you to uncover your personality and tastes and ensure that they are reflected in the handcrafted products you take home.

Len Dance, FBIPP, FRPS, FMPA, one of the most renowned photographers of his time, and possibly the only photographer to achieve award-winning success across press, commercial, industrial, architectural, and social photographic sectors, is currently celebrating 50 years in the profession.

If you're interested in finding out more about Powergirls services, email Caroline Garbis today!

Halfords Store Opening in Braintree, Essex - May 2008

Powergirls provided a team of Entertainment staff for a two day new store launch event in Braintree, Essex.

Customers enjoyed the entertainment with a DJ, face painter and promoters, representing the Halfords brand. They carried out leafleting activity and greeted customers. The promoters had an eye-catching, friendly approach and engaged with customers about the product ranges at Halfords. The Rip Speed Girls chatted with customers and their families and generated a feeling of welcome, excitement and invitation to join in the entertainment.

Halfords sell Sat Navs, in-car technology, bikes, camping equipment and accessories, child seats, travel and touring products, car care and maintenance, car styling and accessories.

Some testimonials from this promotion:

'Ron, the DJ/compere, has been friendly, accommodating and professional. I recommend him for any future events'
'Tina had a professional, caring and positive attitude with all types of people. She is an asset to your company - thank you'
'Vicki was prompt, professional and represented Halfords well. Her confident manner suited the image that we were looking for'
'I have been very happy with Suzie - she has a very friendly, pleasant and professional manner. I would highly recommend her for any future promotions - thank you'

Want to find out more about Powergirls services? Email Caroline Garbis today!

Prestige Minerals Make-up launch in Boots The Chemist - May 2008

In March and April 2008 Powergirls provided teams of Promoters to carry out make-up range/colour sampling of the new Prestige Minerals Make-up brand. Our Promoters wore Prestige branded sashes, make-up belts and the make-up range, to show it off to best effect on their own skin, and offered demonstrations to customers in Boots the Chemist stores. The Promoters talked knowledgeably about the range, highlighted the special introductory price promotion and encouraged purchase on the day.

This gorgeous new mineral make-up is very in style at the moment! Visit Prestige Cosmetics to view the full range. Interested in Powergirls services? Email Caroline Garbis today for more information!

Pretty Polly Love Legs – launch of new make-up range for legs in April 2008

Courtaulds' history is based in the textile industry and it is famous for its hosiery brands, Aristoc, Elbeo and Pretty Polly. Courtaulds have developed an exciting and versatile range of leg make-up, Pretty Polly Love Legs.

The range has been launched in 50 Debenhams stores. Powergirls was contracted to provide a team of Promoters to 'wear' the range, promote and demonstrate this fabulous new brand in-store and encourage purchase on the day. Our Promoters talked knowledgeably to customers about the range, handed out sample sachets and provided valuable customer feedback to the Client on the public's response to the new brand. Interested in Powergirls services? Contact us today or email Caroline direct from her link below!

Barratt Homes Leafleting Campaign at 3 London mainline railway stations in April 2008

Barratt West London wished to announce an Open Morning for a new office building for sale or rent in their Axiom development in Feltham. Our Brief at Powergirls was to provide teams of Promoters to hand out invitations to commuters at local mainline railway stations. The campaign took place in the early mornings leading up to the Open Morning on 3rd April 2008. The Promoters wore Barratt Homes branded sashes and actively approached commuters during the busy rush hour period.

Via our Report Forms, the client was able to gauge in advance how many commuters noted an interest in the Event and said they would attend the Open Morning. This campaign was booked through NB Real estate.

Scholl promotion at The Vitality Show, Olympia, London in March 2008

Scholl sponsors UK Athletics
In the early part of 2008 we provided Exhibition support staff for the Scholl brand at In-door UK Athletics events in Glasgow, Sheffield and Birmingham. Our Promoters worked with the Client Team to put across the Key Scholl Messages:

Scholl is the World’s Footcare Specialist
Over 100 years experience
Promoting well-being through the feet!

Our Promoters helped to stock the stand, approached the public offering free Goodie Bags, explained about entering the Free Prize Draw and generated excitement about the Scholl brand.

Our Client was so impressed with the Powergirls Team, they booked more Powergirls to work with them at The Vitality Show, Olympia. The Scholl stand had pride of place at the entry to the Show. Hundreds of Scholl goodie bags could be spotted throughout the Great Hall at Olympia and could be seen at the nearby public transport stations on the arms of the departing Exhibition Visitors.

Our Client described the Powergirls as, 'really brilliant, first class, helpful'. The Client was extremely pleased with the calibre of staff provided. We look forward to working with this prestigious brand again.

Zavvi Entertainment Group – March 2008 - Promotions Update

Zavvi has now completed the re-branding of its flagship store at Piccadilly Circus, London and continues to expand with new store openings planned for March 2008 in Camberley, Surrey and Belfast.

We are delighted to continue our association with this popular brand by providing Teams of Promoters to join in the 'Party Fun'! Our Promoters generate a feeling of excitement and celebration, engaging with the public, handing out helium filled balloons and encouraging footfall to the new stores.

Zavvi has over 125 stores in the UK & Ireland selling DVDs, CDs, games and books.

Madame Tussauds – 2008 - Leafleting Promotions

We are delighted to be contracted by Madame Tussauds in London to provide teams of Promoters to hand out leaflets during key seasonal activities during 2008. Last year we successfully completed several outdoor campaigns at the London Gay Pride Festival, Tour de France, Rugby World Cup season, street events in Trafalgar Square, Southbank, Leicester Square, London Parks and more!

Our Promotional Teams handed out stylish, glossy colour leaflets which carry a special promotion code with £8 off the entry fee to this famous London Attraction. The coupons were being redeemed even before the promotion was finished!

BA London Eye - December 2007/January 2008 - Promotions

Powergirls has provided a team of Promoters to carry out a leafleting campaign to encourage customers to the BA London Eye. This involves working outside and canvassing the public in areas such as Westminster, Leicester Square and Canary Wharf.

The Promoters and I enjoyed a full induction to the London Eye facility on the first day of the promotion and are delighted to be working with this prestigious client.

The London Eye has 32 capsules which can carry 800 people on a 30 minutes flight/rotation. This incredible sight seeing attraction can be enjoyed with a combined ticket with Madame Tussauds and the London Eye River Cruise which carries 250 passengers. Interested in joining us at Powergirls? Find out how to join us!

Zavvi - December 2007 - Rebranding Promotion

On Saturday 1st December 2007 Powergirls supported Zavvi (formerly Virgin Megastores) at their two flagship stores in Piccadilly and Oxford Street with a team of 12 Promoters.

The New West End Company (responsible for promoting the West End) had arranged for a vehicle ban in Regent Street and Oxford Street for the afternoon, to allow the local retailers to put on special promotional events in the streets.

The Powergirls team, wearing warm black Zavvi branded fleecies, inflated white balloons – sporting the new green Zavvi logo and store address - with helium and handed them out in the streets, engaging with the public, and joining in the carnival atmosphere. Christmas shopping was well under way and the Zavvi DJ set up on the pavement outside the Regent Street store playing chart music for the enjoyment of the shoppers, tourists and passers-by.

The Event was great fun and Zavvi balloons were carried all over the West End by the public, promoting the stores in the crisp winter sunshine.

This completed our 5th event for this client for whom we have also carried out New Store Openings in the UK & Eire with more in the pipeline for 2008. Interested in joining us at Powergirls? Find out how to join us!

Elite Makeup - November 2007 - Makeovers in Superdrug stores

This initially small promotion has gone very well. It was only in one Superdrug store on London's Oxford Street. The Powergirls girls doubled the sales and are now booked every Saturday from now until Christmas! They will also travel on the London to Birmingham train to the Clothes Show with the VIP press.

Powergirls are now in negotiations to set up promotions for 2008 in 200 stores. This is all down to the hard work and enthusiasm of a couple of Powergirls promoters. Do you think you can make a difference as a Powergirls promoter? Find out more...

Madame Tussauds - Summer 2007 - Leafleting Promotions

We were delighted to be contacted by Madame Tussauds in London who asked us to provide a team of 10 Powergirls promoters to hand out leaflets during the London Gay Pride Festival. Tussauds had a float at the head of the parade which started in Baker Street.

It was a wet day but the streets were thronged with people taking in the colourful and creative floats. There was a real carnival atmosphere and bonhomie! We split into 5 pairs and handed out leaflets to members of the public along five key areas of the parade route, namely, Baker Street - near Tussauds itself, Trafalgar Square where there was a rally, stage, speeches, music and stalls, Regent Street, Oxford Street and Leicester Square. Over 100,000 people were expected to attend the event. The glossy colour leaflet carried a special promotion code with £8 off the entry fee. The coupons were being redeemed even before the promotion was finished!

The client was so pleased, he booked a further team of Powergirls promoters for the following weekend to work at Hyde Park Corner during the Tour de France spectacular.

Gillian McKeith - July 2007 - Promotions

'3 Fat Brides - One Slim Dress' TV show. Our Promoter, Olivia, pictured as the radiant 'slim bride' with Dr Gillian McKeith on location at Holland & Barrett in Knightsbridge, London. Our promotional work included promoting the topical television show, customer sampling of the new deliciously nutritious 'Gillian McKeith Cacao Bean Bar' and a book signing event.

Johnson's® in Boots - Summer 2007 - Summer Legs Promotion

'The promotion went well, people really liked the Shower and Shave products. The Holiday Skin is a favourite for regular users of tanning products'.

Powergirls have completed a promotion for Johnson's® Summer Legs - through Boots Stores nationwide. The Johnson's® campaign combined their popular Shower & Shave products with the Holiday Skin tanning product. We covered 97 stores across the UK and Ireland on the 25th May. A Free Standing Display Unit (FSDU) was set up in store containing both ranges of products under the Summer Legs campaign banner.

The feedback from our demonstrators told us that the promotion had been well received from their point of view. Customers were 'really willing to try' and the overall feeling was that the promotion definitely prompted customers to try and buy.

These conclusions were backed up by the perception of the Boots stores staff who commented on the amount of products sold, how well the products were presented and the positive appearance of the Point Of Sale (POS). In fact in some stores the stock was almost sold out due to the popularity of this one day promotion!

Another successful Powergirls promotion with Johnson's® and Boots. We will be promoting in Boots stores nationwide again very soon!

Powergirls Recent Promotional News

The Sweetest Club on the Internet

Powergirls Field Marketing to carry out a sampling campaign of SoBe Pure Rush in Boots stores nationwide.

Powergirls selected by Lornamead for professional foot care brand sampling.

ila appoint Powergirls to secure in-store sales boost.

Oregon Scientific appoint Powergirls to boost in-store Christmas presence.

Sampling drives consumer awareness for NutraSea

Bourjois select Powergirls to debut Elastic Mascara

Powergirls and Auto Trader – Lost Keys Competition – February 2010

"Simple" sampling in 200 Boots stores nationwide

Powergirls shape up in John Lewis

Powergirls help Rio Health to deliver natural skincare message

Powergirls and GoGo Guarana give commuters a lift

Procter and Gamble Gillette promotions in Boots UK Ltd for Fathers Day

Powergirls continue the challenge for Mitsubishi Pencil Co.

Powergirls to help Organic Surge build awareness within Boots

Powergirls to take up the challenge for Mitsubishi Pencil Co

Powergirls to deliver Batiste activity at V Festival

Nelsons® Pure & Clear™ to conduct Boots in-store activity - August 2009

Powergirls to conduct in-store activity for iconic Batiste - Summer 2009

Isklar engage Powergirls for Boots in-store sampling – June 2009

Boots Sushi Promotion – April 2009

Herbal Essence in Boots UK Ltd - March 2009

BallKaddie Ltd, ExCeL London - May 2009

**STOP PRESS** Sip Drinks Promotion in Boots **STOP PRESS**

Best Direct in John Lewis – January 2009

Boots Advantage Kiosk Promotion – Nov/Dec 2008

Character Options – Toy Fair – January 2009

Soap and Glory Skincare Launch Oct/Nov 2008

Smoby Toys – Toy Fair Excel London – January 2009

3M Scotch® Giftwrap – Christmas Promotion Season 2008

Pretty Polly – Secret Slimmer Tights, Boots Christmas 2008

LeapFrog Toys Promotion in ELC/Mothercare, Christmas 2008

GSK Breathe Right Nasal Strips Promotion - Boots, Christmas 2008

Wrex The Dawg Promotion - Toys 'R' Us, November 2008

uni-ball Jetstream Challenge - WHSmith, Aug/Sept 2008

Greggs the Bakers Promotion - Wales, July 2008

BrotherMax baby products promotion in Boots the Chemists - July 2008

Johnson & Johnson - July 2008 - Baby Lotion Promotion

Venture Portraits Promo, M&S High Wycombe – June 2008

Len Dance Designer Images Promotion, Lakeside - May 2008

Halfords Store Opening in Braintree, Essex - May 2008

Prestige Minerals Make-up launch in Boots The Chemist - May 2008

Pretty Polly Love Legs – launch of new make-up range for legs in April 2008

Barratt Homes Leafleting Campaign at 3 London mainline railway stations in April 2008

Scholl promotion at The Vitality Show, Olympia, London in March 2008

Zavvi Entertainment Group – March 2008 - Promotions Update

Madame Tussauds – 2008 - Leafleting Promotions

BA London Eye - December 2007/January 2008 - Promotions

Zavvi - December 2007 - Rebranding Promotion

Elite Makeup - November 2007 - Makeovers in Superdrug stores

Madame Tussauds - Summer 2007 - Leafleting Promotions

Gillian McKeith - July 2007 - Promotions

Johnson's® in Boots - Summer 2007 - Summer Legs Promotion

STOP PRESS Sip Drinks Promotion in Boots STOP PRESS