Pay Per Click Marketing & Advertising Blog

New Enhanced Campaigns Bring Changes to Sitelinks

The latest Adwords update, known as Enhanced campaigns, will become mandatory sometime in mid-2013. With the migration, there will be some key impacts to the legacy sitelink ad units - specifically around character limits. According to our Google reps: At the moment, the new character limit for sitelinks only affects sitelinks ...

Use Pay per Click Call Tracking to Increase your Sales and Optimize Campaigns Faster

At the end of the day, if you want to know what products and services your PPC campaign is selling, you need a good phone call tracking solution. Good call tracking technology will enable you to link your pay per click marketing campaign directly to sales. If you do not have a ...

What Are The Best Times Of Day To Tweet?

[caption id="attachment_1472" align="alignright" width="300" caption="Best Time to Tweet"][/caption] Most brands and businesses are turning to social media to be visible amid all the competition. As well, Twitter is a great place to make possible buyers aware of your products. In fact, this could mean increased sales and more traffic to your ...

4 Things You Must Know About SEO Copywriting In 2013

As we move into yet another successful SEO year, it’s time to set our sights on SEO copywriting. This area has come under much scrutiny in the past couple of years, particularly with Google’s crackdown on quality content via the Panda and Penguin algorithms. Whether you’re blogging, guest blogging or writing ...

The Similarities Between Lance Armstrong and SEOs

Since his name is mud right now, you probably aren’t too fond of the idea of being linked with Lance Armstrong. However, the prospect of poking fun of him has enticed you to see what we have to say. There are some very obvious similarities between Lance Armstrong’s fall from grace ...

How To Make Your PPC Ad Convincing?

If you can’t convince them, confuse them- this is a phrase marketers should definitely NEVER follow. If they can’t convince their potential customers, then sorry to say, they aren’t made for the job and should try something else! The underlying phenomenon of marketing is to create a need for a ...

Link Building Strategies That Will Work in 2013

We need to think out of the box link building strategies that will work in 2013 as technology and times have changed the world of Search Engine Optimization. On a higher priority, link building plays a vital role in search engine optimization and prior to Google Panda and Penguin updates, ...

How to Attract Fans to Your Ecommerce Store Facebook Page

Creating a Facebook page for your Ecommerce store just for the sake of being on it will not do any good for your business. As a business marketing strategy, you should be able to attract more and more fans to your Facebook page so that your target audience, here Facebook ...

Must Know SEO Tips for Beginners

How will your website/business benefit from search engines? Every business should focus on search engine optimization in order to improve its visibility in the search engines. Once a business website sits at a healthy position in search results, there is every chance that more customers will follow. Search engines will send ...

3 Reasons Why QR Codes Will Become Extinct

Not too long ago, experts were looking at QR codes as the next big thing in marketing. Brands responded accordingly by stamping them all over print media, while trying to find more creative uses for the trend that first got its start in Japan. But these days, it seems as ...