Pay Per Click Marketing & Advertising Blog

SEO Basics - Meta Description

So, continuing on with part 2 our SEO basics (view our Title Tag basics) we'll be focusing on the Meta Description. The Meta description is very important as it describes what the page is about. It also gives you a chance to increase the CTR of searchers by convincing searchers to ...

SEO Basics - Title Tags

The next few posts are going to be short and sweet and focused on the basic elements of SEO - starting with the Title Tag. The title is the most important SEO element as it is the first and best clue about the page for search engine crawlers and also it ...

Yahoo Desktop Tool - Bulk Changes Made Easy

Google had the Adwords Editor. Microsoft has the adCenter Desktop. Now, Yahoo! has created their own offline tool that enables advertisers with multiple campaigns to easily create and manage their Yahoo! Search Marketing accounts. The Yahoo! Search Marketing Desktop tool offers simpler and quicker campaign management than bulk sheets or ...

Mobile Search Tracking in Google Analytics

Google has been hard at work releasing a number of great updates to their Google Analytics package over the past few weeks such as annotations and asynchronous tracking. I thought I'd bring you up to speed on yet another great addition - a super simple and easy way to accurately ...

Local SEO - Choosing the Right Category in Google’s Local Listings

According to last year's Local Search Ranking Factors survey, one of the most important things you can do with your Google local listing is choose the right category(ies). This also happens to be one of the more difficult things related to setting up your Google local listing. Luck for us, Mike ...

Microhoo Search Alliance Approved by Regulators

Its official - Microsoft® and Yahoo! have received regulatory clearance to form the Yahoo! and Microsoft Search Alliance in the United States and European Union. So, as a paid search marketer, how does this deal benefit you in the future? Search ad inventory: both the Yahoo! and Microsoft networks will be ...

PPC For Hire Twitter Weekly Updates for 2010-02-07

PPC For Hire Twitter Weekly Updates for 2010-01-31 http://goo.gl/fb/8bUU #ppcforhire # RT @TJMcCue: Small Business Owners and Entrepreneurs watch for next event in Atlanta #growthconference @entmagazine http://bit.ly/64KIy5 # Related posts:PPC For Hire Twitter Weekly Updates for 2010-01-31PPC For Hire Twitter Weekly Updates for 2010-01-10PPC For Hire Twitter Weekly Updates for 2010-01-17

PPC For Hire Twitter Weekly Updates for 2010-01-31

PPC For Hire Twitter Weekly Updates for 2010-01-24 http://goo.gl/fb/bBbf #ppcforhire # Looking forward to finally heading to Miami for the #growthconference. My initial flight was canceled. Its going to be another long day! # Google To Serve More Targeted Ads in Gmail http://goo.gl/fb/JGqM #ppcforhire # @traffika @bjbuck thanks for the retweets :) # Google ...

How To Create a Natural Backlink Profile When Link Building

One of the most important things when building links is gaining them 'naturally'. If you’re an SEO or site owner buying links or building them manually through directories, blog posting, etc. it is becoming more and more important to make it look like you’re gaining them naturally. Why? Google, Yahoo and ...

Google Adwords Offers New Targeting Options for Mobile Ads

Google AdWords has rolled out a new targeting option for mobile ads. For those of you who are publishing ads on iPhones and other full internet mobile browsers, this new targeting feature will allow you to target specific mobile devices or carriers rather than targeting all of them. This new feature ...