PPC Hero https://ppchero.com Digital ad strategies, tactics and news from Hanapin Marketing. Wed, 15 Jul 2026 15:14:31 +0000 en-US hourly 1 https://wordpress.org/?v=7.0.1 https://ppchero.com/wp-content/uploads/2024/09/cropped-ppchero-icon-32x32.png PPC Hero https://ppchero.com 32 32 Why AI Search Rewards Problem Descriptions, Not Product Descriptions https://ppchero.com/why-ai-search-rewards-problem-descriptions-not-product-descriptions/ Wed, 15 Jul 2026 15:14:29 +0000 https://ppchero.com/?p=31329 AI search rewards problem descriptions, not product descriptions. Here's why feed quality is the most underrated lever in performance marketing.

<p>The post Why AI Search Rewards Problem Descriptions, Not Product Descriptions first appeared on PPC Hero.</p>

]]> Stop Targeting Keywords And Start Targeting Intent https://ppchero.com/stop-targeting-keywords-and-start-targeting-intent/ Mon, 13 Jul 2026 14:11:22 +0000 https://ppchero.com/?p=31305 How AI-driven matching quietly made the PPC playbook obsolete and what to do before your accounts fall behind.

<p>The post Stop Targeting Keywords And Start Targeting Intent first appeared on PPC Hero.</p>

]]> What Running Meta Ads in New York Taught Me About Competitive Local Markets https://ppchero.com/what-running-meta-ads-in-new-york-taught-me-about-competitive-local-markets/ Fri, 10 Jul 2026 10:42:43 +0000 https://ppchero.com/?p=31244 Five lessons from running Meta Ads in New York: how competitive local markets demand different.

<p>The post What Running Meta Ads in New York Taught Me About Competitive Local Markets first appeared on PPC Hero.</p>

]]> 5 Post-Click Leaks Draining Your PPC Budget https://ppchero.com/5-post-click-leaks-draining-your-ppc-budget/ Thu, 09 Jul 2026 09:31:51 +0000 https://ppchero.com/?p=31227 Slow pages, broken redirects, bots and blocked tags quietly drain PPC budgets. See where your paid clicks leak, and run a 5-minute self-check.

<p>The post 5 Post-Click Leaks Draining Your PPC Budget first appeared on PPC Hero.</p>

]]> Step-by-Step Guide to ChatGPT Ads https://ppchero.com/guide-to-chatgpt-ads/ Mon, 06 Jul 2026 13:50:04 +0000 https://ppchero.com/?p=31163 There’s a new way to get in front of millions of people, and most brands haven’t caught on yet.

OpenAI’s official advertising platform is now available for businesses to place their ads directly below ChatGPT responses.

<p>The post Step-by-Step Guide to ChatGPT Ads first appeared on PPC Hero.</p>

]]> Google’s AI Is Only as Good as the Data You Give It https://ppchero.com/googles-ai-is-only-as-good-as-the-data-you-give-it/ Thu, 02 Jul 2026 11:24:26 +0000 https://ppchero.com/?p=31086 Google's AI is only as good as the data you feed it. Data Strength is how you recover the lost conversion signals that Smart Bidding needs to keep performing.

<p>The post Google’s AI Is Only as Good as the Data You Give It first appeared on PPC Hero.</p>

]]> Your First Google Ads Account: How to Get Started https://ppchero.com/your-first-google-ads-account-how-to-get-started/ Tue, 30 Jun 2026 15:02:20 +0000 https://ppchero.com/?p=31078 I have managed Google Ads accounts spending a few hundred pounds a month and on accounts spending over five million a month. The platform is the same. The maths is the same. And the mistakes beginners make are almost always the same handful, repeated.

<p>The post Your First Google Ads Account: How to Get Started first appeared on PPC Hero.</p>

]]> What Meta’s AI Connectors Change About Running Paid Social https://ppchero.com/what-metas-ai-connectors-change-about-running-paid-social/ Tue, 30 Jun 2026 12:11:24 +0000 https://ppchero.com/?p=31071 For as long as most of us have run paid social, the work has lived inside Ads Manager. You logged in to check performance, you logged in to make a change, and any AI tool you used sat off to the side, helpful for interpretation but cut off from the campaigns themselves. Meta has just broken that pattern.
With the launch of Meta Ads AI Connectors, advertisers can now create, manage, and analyze campaigns from inside the AI tools they already work in.

<p>The post What Meta’s AI Connectors Change About Running Paid Social first appeared on PPC Hero.</p>

]]> Meta Campaign Structure in Andromeda Era https://ppchero.com/meta-campaign-structure-in-andromeda-era/ Wed, 24 Jun 2026 15:21:37 +0000 https://ppchero.com/?p=31064 For years, we built increasingly complex account structures - based on micro planets - to help Meta find the right people. Today, Meta is much better at finding those people than we are.

Our job is no longer to build endless audience combinations or separate every stage of the funnel into its own campaign. Our job is to create a galaxy that can feed the system with clear business objectives, enough data to learn, and enough creative variety to personalise the experience.

<p>The post Meta Campaign Structure in Andromeda Era first appeared on PPC Hero.</p>

]]> Adapting to Apple Search Ads’ New Second Slot https://ppchero.com/adapting-to-apple-search-ads-new-second-slot/ Wed, 24 Jun 2026 12:13:36 +0000 https://ppchero.com/?p=31059 For most of its history, Apple Search Ads ran on a simple rule. One query returned one ad, the advertiser who won the auction took the top of the results page, and everyone else competed for the next opportunity to appear. That rule no longer holds.

<p>The post Adapting to Apple Search Ads’ New Second Slot first appeared on PPC Hero.</p>

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