PPC Hero https://ppchero.com Digital ad strategies, tactics and news from Hanapin Marketing. Wed, 26 Aug 2026 14:12:18 +0000 en-US hourly 1 https://wordpress.org/?v=7.1 https://ppchero.com/wp-content/uploads/2024/09/cropped-ppchero-icon-32x32.png PPC Hero https://ppchero.com 32 32 Why B2B Campaigns Built for One Buyer Keep Stalling https://ppchero.com/why-b2b-campaigns-built-for-one-buyer-keep-stalling/ Wed, 26 Aug 2026 14:12:16 +0000 https://ppchero.com/?p=31561 The average B2B deal now involves around ten buyers, and 40% stall on indecision, not a competitor. Here's how to build campaigns that win the whole group.

<p>The post Why B2B Campaigns Built for One Buyer Keep Stalling first appeared on PPC Hero.</p>

]]> Black Friday 2026: A Uniquely High-Stakes Quarter https://ppchero.com/black-friday-2026/ Mon, 24 Aug 2026 14:04:28 +0000 https://ppchero.com/?p=31552 ChatGPT Ads, margin pressure, October launches and automation risk are leading to a perfect storm this Black Friday 2026. Here's how PPC teams should respond.

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]]> The Performance Max Brand Leak Audit: Measuring the Spend You Would Have Won Anyway https://ppchero.com/performance-max-brand-leak-audit/ Fri, 21 Aug 2026 11:23:35 +0000 https://ppchero.com/?p=31522 Performance Max often reports your best return because it is quietly buying your own brand. Here is the audit that sizes the leak, and the levers that plug it.

<p>The post The Performance Max Brand Leak Audit: Measuring the Spend You Would Have Won Anyway first appeared on PPC Hero.</p>

]]> Everything You Need to Know About Hero Conf US 2026 https://ppchero.com/everything-you-need-to-know-about-hero-conf-us-2026/ Wed, 19 Aug 2026 15:14:33 +0000 https://ppchero.com/?p=31486 Our must-attend event for PPC and Paid Social professionals returns to San Diego on 15 and 16 September 2026. Here’s some of what you can expect to see at Hero Conf US 2026. Location We’re very excited to be hosting Hero Conf US 2026 in our new the venue – the San Diego Convention Center. We’ve moved […]

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]]> We Tested Ads in ChatGPT: Here’s What the Channel Actually Does https://ppchero.com/we-tested-ads-in-chatgpt/ Wed, 19 Aug 2026 15:02:30 +0000 https://ppchero.com/?p=31501 ChatGPT advertising is live: blunt targeting, opaque pricing, thin measurement. Here's what our testing found about formats and cost before you spend a dollar.

<p>The post We Tested Ads in ChatGPT: Here’s What the Channel Actually Does first appeared on PPC Hero.</p>

]]> The Silver Lining of August 17: How Google’s Bidding Change Solves Budget Scaling Fluctuations https://ppchero.com/the-silver-lining-of-august-17-how-googles-bidding-change-solves-budget-scaling-fluctuations/ Tue, 18 Aug 2026 13:57:38 +0000 https://ppchero.com/?p=31480 Google’s August 17 bidding change pulls budget-limited campaigns back to their set targets. Which campaigns are affected, and how to prepare before the date.

<p>The post The Silver Lining of August 17: How Google’s Bidding Change Solves Budget Scaling Fluctuations first appeared on PPC Hero.</p>

]]> Reddit Is Where Search & Social Collide. Is Your Paid Strategy Ready for the Impact? https://ppchero.com/reddit-is-where-search-social-collide-is-your-paid-strategy-ready-for-the-impact/ Fri, 14 Aug 2026 12:23:45 +0000 https://ppchero.com/?p=31472 Reddit isn't just social or search marketing; it’s both. See why its audience and targeting options make it a paid media opportunity you can't ignore.

<p>The post Reddit Is Where Search & Social Collide. Is Your Paid Strategy Ready for the Impact? first appeared on PPC Hero.</p>

]]> Winning in Demand Generation When Every Pound Must Work Harder https://ppchero.com/winning-in-demand-generation-when-every-pound-must-work-harder/ Wed, 12 Aug 2026 11:14:37 +0000 https://ppchero.com/?p=31441 Learn how demand generation teams can make every $ work harder by shifting from vanity metrics to pipeline influence, buying committees and attribution.

<p>The post Winning in Demand Generation When Every Pound Must Work Harder first appeared on PPC Hero.</p>

]]> Google Ads Quality Score Explained https://ppchero.com/google-ads-quality-score-explained/ Mon, 10 Aug 2026 15:22:49 +0000 https://ppchero.com/?p=31410 Google Ads Quality Score is a diagnostic, not a lever. Here’s what its three components reveal about your ads, structure and landing pages.

<p>The post Google Ads Quality Score Explained first appeared on PPC Hero.</p>

]]> The New Rules of Google Ads: Redefining Search Marketing in the Age of AI https://ppchero.com/the-new-rules-of-google-ads-redefining-search-marketing-in-the-age-of-ai/ Fri, 07 Aug 2026 10:48:31 +0000 https://ppchero.com/?p=31402 Learn how to manage Google Ads in the age of AI, from feeding the algorithm better data to testing with structure and making smarter decisions..

<p>The post The New Rules of Google Ads: Redefining Search Marketing in the Age of AI first appeared on PPC Hero.</p>

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