All about Phrase Match Keyword Type in Google Adwords</h1> <article> <h1>All about Phrase Match Keyword Type in Google Adwords</h1> <p>Kaushal Shah — Tue, 21 Feb 2012 03:37:30 +0000</p> <p style="text-align: justify;">I am continuing the series of keyword match types. First I covered <a title="All about Broad Match Keyword Type in Google Adwords" href="http://www.ppcxpert.com/broad-match-in-google-adwords/" target="_blank">broad match keywords in Google Adwords</a>, now in this post I am going to discuss about Phrase Match Keyword Types.</p> <p style="text-align: justify;"><strong>Phrase Match Keywords in Google Adwords</strong></p> <p style="text-align: justify;">In simple words, Adwords shows your ad only when the keyword phrase is targeted. To define the phrase match, you need to put the keywords in double quotes (” “). Google only triggers ads when keywords in your phrase are matched.</p> <p style="text-align: justify;">According to Google, “If you enter your keyword in quotation marks, as in “tennis shoes”, your ad would be eligible to appear when a user searches on the phrase tennis shoes, in this order, and possibly with other terms before or after the phrase. For example, your ad could appear for the query red tennis shoes but not for shoes for tennis, tennis shoe, or tennis sneakers. Phrase match is more targeted than broad match, but more flexible than exact match.”</p> <p style="text-align: justify;"><strong>Phrase Match benefits</strong></p> <ul style="text-align: justify;"> <li>Targeted website traffic</li> <li>Less cost</li> <li>Good for small budget campaigns</li> <li>Better than broad match keywords</li> </ul> <p style="text-align: justify;"><strong>Phrase Match drawbacks</strong></p> <ul style="text-align: justify;"> <li>Doesn’t target synonyms and similar words</li> <li>Lesser reach</li> <li>Less traffic</li> </ul> <p style="text-align: justify;"><strong>Phrase Match Keyword Examples</strong></p> <p style="text-align: justify;">Continuing from the example above of “tennis shoes”, the ad would be eligible to appear when a user searches for the exact same phrase or with combination of other keywords where the order of the targeted keyword “tennis shoes” is not disturbed. So, the ad would show up for search queries like buy tennis shoes and tennis shoes nike, but it will not show up for tennis shoe or shoes for tennis.</p> <p style="text-align: justify;">As mentioned for broad match keywords, you should periodically check the search term reports to see which keywords are triggering your ad. The non-relevant keywords should be added to negative keywords list regularly.</p> <p style="text-align: justify;">If you are looking for effective <a title="PPC Management" href="http://www.ppcxpert.com/" target="_blank">PPC Management </a>consultant, <a title="Contact me" href="http://www.ppcxpert.com/contact-ppc-consultant/" target="_blank">contact ppcXpert now</a>!</p> <div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/ppcxpert?a=EnRHQNTqbGE:C9qmbXbXuek:yIl2AUoC8zA"></img></a> </div> </article> <article> <h1>All about Broad Match Keyword Type in Google Adwords</h1> <p>Kaushal Shah — Mon, 23 Jan 2012 05:48:08 +0000</p> <p style="text-align: justify;">You target keywords, bid on keywords, rank on keywords and finally get conversion on keywords. So, you can see, keywords are the heart of PPC campaign management. It takes more time for <a title="PPC Management" href="http://www.ppcxpert.com/">PPC Management</a> than creating an actual PPC Campaign. It is very important to know the different keyword match types that we use in Google Adwords. Each match type has its own benefits and drawbacks, but you should be choosing them wisely according to your campaign strategy and objective. If utilized effectively, it can get you the best results!</p> <p style="text-align: justify;">So, I am going to discuss about six keyword match types in this series of blog posts: Broad, Phrase, Exact, Negative, Modified Broad and Embedded. Today we are going to see how broad match keywords work and what are their benefits and drawbacks, the other match types will be covered in the following posts to come in this month:</p> <p style="text-align: justify;"><strong>Broad Match Keywords in Google Adwords</strong></p> <p style="text-align: justify;">This is the default match type Google Adwords uses for targeting any keyword. As the name suggests, it has a broader reach of audience, but at the same time might not get you relevant traffic. In simple words, it is one or sequence of keywords that will show your ad any time one of those keywords are searched by the user. You don’t have to use any sign around your keyword to notify Google Adwords that you want to target a broad keyword.</p> <p style="text-align: justify;"><strong>Broad Match Benefits</strong></p> <ul style="text-align: justify;"> <li>More Traffic</li> <li>Broader reach</li> <li>Good for branding purpose</li> <li>Targets singulars / plurals automatically</li> <li>Targets synonyms and similar words<strong><br /> </strong></li> </ul> <p style="text-align: justify;"><strong>Broad Match Drawbacks</strong></p> <ul style="text-align: justify;"> <li>Requires larger budget</li> <li>Non relevant traffic</li> <li>Not good for small business with smaller budget</li> </ul> <p style="text-align: justify;"><strong>Broad Match Keyword Example</strong></p> <p style="text-align: justify;">If you are targeting a keyword ‘Red Car’, your ad would be eligible to appear when a user’s search term contained either or both words in any order. So your ad would show up for search queries like red car, car red, red toyota car, buy red car, red car chicago, red vehicles, honda cars etc. If the user is in the same session, your ad might show up for keyword like red shoes and likes of keyword which are not relevant.</p> <p style="text-align: justify;">As mentioned earlier, you should be careful while using broad match, as it can blow your budget away. It is a good practice to check <a href="http://support.google.com/adwords/bin/answer.py?hl=en&answer=68034" rel="nofollow">search term report</a> periodically, to see which keywords are triggering your ad. From this report you will be able to non relevant keywords, which can be added to your negative keyword list. This report also identifies good relevant keywords, which you can add to your campaign using different match types like phrase match or exact match.</p> <p style="text-align: justify;">If you are looking for effective Pay Per Click campaign management consultant, <a title="Contact" href="http://www.ppcxpert.com/contact-ppc-consultant/" target="_blank">contact ppcXpert</a> now!</p> <div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/ppcxpert?a=hC0JavWFKWU:OqWTyRT0DLQ:yIl2AUoC8zA"></img></a> </div> </article> <article> <h1>Insight into Google Adwords</h1> <p>Kaushal Shah — Wed, 04 Jan 2012 11:26:24 +0000</p> <p>Hello Folks,</p> <p>This is an old presentation by me. It was shared in September, 2010 during Google Birthday Celebration. It shares basic information about Google Adwords and its certification.</p> <div id="__ss_5237061" style="width: 595px; text-align: center;"><strong style="display: block; margin: 12px 0 4px;"><a title="Insight into Google Adwords by Kaushal Shah" href="http://www.slideshare.net/kaushalshah11/insight-into-google-adwords-by-kaushal-shah" target="_blank">Insight into Google Adwords by Kaushal Shah</a></strong> </p> <div style="padding: 5px 0 12px;">View more <a href="http://www.slideshare.net/" target="_blank">presentations</a> from <a href="http://www.slideshare.net/kaushalshah11" target="_blank">Kaushal Shah</a></div> </div> <div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/ppcxpert?a=wJM9j1IYf9I:i0T-y3EDLUA:yIl2AUoC8zA"></img></a> </div> </article> <article> <h1>Happy New Year 2012</h1> <p>Kaushal Shah — Sat, 31 Dec 2011 09:50:28 +0000</p> <p style="text-align: center;"></p> <p style="text-align: center;">Wish you all a very happy new year. Wish you all the success in the years to come…</p> <div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/ppcxpert?a=7xUiWuCTaQI:e4n_v80DHn0:yIl2AUoC8zA"></img></a> </div> </article> <article> <h1>Have you seen more than 100% CTR (Click Through Rate)?</h1> <p>Kaushal Shah — Sun, 18 Dec 2011 11:44:44 +0000</p> <p>I am sure you are aware about CTR (Click Through Rate). It is calculated in percentage (%). CTR is the number of clicks that your ad gets divided by the number of times your ad is shown (impressions). So, e.g. if your ad is shown 10 times and you get 1 click, then your CTR would be (1/10)*100, so it will be 10% CTR.</p> <p>By the way, 3 – 5% is considered as good CTR for a large campaign consisting competitive keywords. So, one thing is for sure that you can get maximum of 100% CTR if you get the click every time your ad is shown (highly impossible).</p> <p>What I noticed recently for one of the client was really amazing. I got 200% CTR, yes, you read that right, 200%!!! Have a look at the screen shot below:</p> <p style="text-align: center;"><a href="http://www.ppcxpert.com/wp-content/uploads/2011/12/adwords-ctr.jpg"></a></p> <p>So, now you believe me? Is it just a small glitch or bug? Let me know in comments below…</p> <div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/ppcxpert?a=lEaNB6iqdTE:SqaEI9ckbIc:yIl2AUoC8zA"></img></a> </div> </article> </main></body></html>