PR-123

Never Stick To a Deadline – BEAT It

annvb1 — Tue, 01 Nov 2011 09:00:32 +0000

Beat the heck out of it! Just like everything else in this world, competition for publicity gets stronger every day – and avenues of communication multiply and broaden. Whereas a reporter in the old days used to put out a few phone calls to find sources, now he posts his search on private services that …

Never Break A Deadline

annvb1 — Tue, 25 Oct 2011 09:00:48 +0000

This is tip that I’ll contradict next week. But read on. First, yes, absolutely honor the reporter’s stated deadline when he or she sends out a query. Maybe you set aside the query and planned to get to it, and then it got buried, and then before you knew it, the deadline passed and – …

Become a Storyteller for PR

annvb1 — Tue, 11 Oct 2011 10:00:42 +0000

Sometimes the best way to pitch a reporter on your business or expertise is to tell a real, human story about a person or event. This is classic storytelling and it can be appealing and compelling. If you can pitch a story that would make an interesting article in which your business or service, by …

Free Recorded Webinar – Holiday Gift Guides – Get YOUR Product Included

annvb1 — Tue, 04 Oct 2011 22:01:51 +0000

We just finished a quick and info-packed webinar on how to get your product featured in this year’s Holiday Gift Guides. It’s not too late to get your product featured in many of this year’s biggest and best gift guides, and our webinar shows you what you need to do, starting now, to get going …

The Web Today – paper.li

annvb1 — Fri, 23 Sep 2011 23:56:39 +0000

September 23, 2011

call 213-785-8835

annvb1 — Sun, 18 Sep 2011 02:01:00 +0000

You can call us at any time to ask questions, tell us about your business or product or book or special expertise, and discuss what kinds of PR leads you can expect from your PR-123 service. We are always available to talk with you and give you more information, and offer advice. The call’s on …

Holidays as PR opportunities

annvb1 — Thu, 15 Sep 2011 04:02:50 +0000

I’m not talking about Gift Guides here. There are ways to use common holidays as opportunities to create a little extra buzz for your company or product. Think ahead, get creative, and take advantage. For Thanksgiving, send out a notice about some creative way in which you as a company are giving thanks this year …

5 tips to make sure reporters like your website

annvb1 — Mon, 12 Sep 2011 14:00:48 +0000

Otherwise – why put forth any effort at all on attracting the reporter to click to your home page? When you’ve worked to send a pitch to a reporter that’s interesting, timely, and well written – and you’ve succeeded in getting the reporter to click through to your website, make sure your maximize the opportunity …

The one-line press release – Muckrack

annvb1 — Sat, 10 Sep 2011 14:00:07 +0000

We’re trying out a very “now” form of press release distribution. It’s the One-Line Press Release Service from muckrack.com. The deal? You submit a tweet with your newsworthy announcement via Muck Rack, and link it to your press release, website, your twitter account – whatever you want. Muck Rack adds it to their press release …

Awards are PR gold

annvb1 — Fri, 09 Sep 2011 15:41:04 +0000

If you win an award for your business, product, or contribution to your industry or to society, that’s PR gold, for two reasons: First, you have a perfect reason for contacting a reporter with real news, and second, you can add the award as a credibility enhancing footnote or addition to your boilerplate in future …