PracticeDock Blog

Use Call Tracking to Measure Results of Social Media Campaigns

Sabah Karimi — Tue, 29 May 2012 15:15:02 +0000

Social media ads can be a valuable addition to your online marketing campaign but how do you know whether you are really getting a good ROI? While there are some analytics tools available for different social media platforms, one of the most effective ways to track results is by using a call tracking solution like More >

No Such Thing as Free PR?

Community Manager — Fri, 25 May 2012 18:16:31 +0000

Each day the PracticeDock team receives multiple requests from reporters from The New York Times, to ABC News, to HuffingtonPost.com and everyone in between looking for health industry experts. We read all of these requests and repost those we think may be beneficial to our doctors on our Facebook page daily. Would you like to More >

Cash-Paying Patient Attraction: What’s Working Today

Community Manager — Thu, 24 May 2012 21:42:58 +0000

By Catherine Maley, MBA From here on out, it will be challenging for any doctor attempting to attract new cash-paying patients to their practice thanks to a lingering recession, Groupons, heavy competition, less Internet traffic due to the sheer number of competitors and fickle aesthetic patients who show little to no loyalty. What happened to More >

Best Practices for Attracting Patients Using Pinterest

Sabah Karimi — Mon, 21 May 2012 14:48:36 +0000

Pinterest is one of the fastest growing social networking sites out there and it’s likely that many of your ideal patients are already on it. While it is designed for hobbyists looking to connect with other people with similar interests and discover new things, it can also serve as a place for doctors and practices More >

Healthcare Embraces the iPad: Doctors Jump on New Technology

Sabah Karimi — Thu, 10 May 2012 15:15:03 +0000

When you’re juggling the tasks of managing your medical practice, staying in touch with patients, and keeping up with the latest trends and news in your industry, spending extra time in front of the computer often isn’t feasible. For many doctors and healthcare professionals, mobile Web devices are a time-saving investment that can make your More >

Why Doctors Must Have a Website – and What They Must Have On It

Sabah Karimi — Thu, 03 May 2012 15:15:37 +0000

You probably spend a good amount of money marketing to prospective and current patients with flyers, postcards, or by running print ads. However, a professional website can be one of the most powerful marketing tools you will ever have. As more and more patients go online to find information about their doctor and medical clinics, More >

10 Best Ways to Market Your Private Practice Online

Sabah Karimi — Thu, 26 Apr 2012 15:15:45 +0000

Marketing your private practice online is no easy feat when you consider how many other doctors and practices in your area are competing for the same pool of patients. Still, there are some ways to make your practice stand apart from the rest. You will need to come up with a marketing strategy in order More >

PracticeDock Offering FREE Custom WEB-SEO RANK REPORT

Sabah Karimi — Fri, 20 Apr 2012 14:43:37 +0000

Search engine optimization (SEO) is an ongoing process that helps your practice climb to the top of the major search engine results pages. If you’re not ranking on page one of major search engines including Google, Bing, or Yahoo!, you could be missing out on hundreds — even thousands — of patient leads each year. More >

PracticeDock Now Offering Advanced Medical Marketing SEO Services

Sabah Karimi — Thu, 19 Apr 2012 12:36:53 +0000

If your practice isn’t showing up on page one of Google search results, many prospective patients are probably going to one of your competitors. It’s now more important than ever to make sure your practice has enough exposure online. Certain types of search engine optimization (SEO) techniques can help you climb to the top of More >

Creative Engine Behind PracticeDock Products Receives WorldBlu Certification Second Year in a Row

Sabah Karimi — Fri, 13 Apr 2012 14:15:57 +0000

WorldBlu has awarded Mojo Interactive, the creative engine that imagined the PracticeDock suite of products and services, “Most Democratic Workplace” certification for the second year in a row. Mojo Interactive is an Orlando and San Francisco-based Internet company that imagined the online marketing solutions and services under the PracticeDock umbrella. The company is one of More >