Get the inside scoop on Hayden Harnett at Fashionista. Like shoes! Umbrellas! Target!

More Smashing Fashion - PR Couture plays fashion editor over at Smashing Darling

Fashionable flare - great tips for getting the most out of facebook apps from Speak Media (are you a PR Couture Fan, are you in our facebook blog network?)

Genius entreprenurial tips for indie fashion businesses from Naughty Secretary Jennifer Perkins via Indie Fixx

Social Media is for everyone - 25 reasons why at The Brand Box

Here are the deets:

Bloggers and PR agencies often struggle with how to best work together and build trust. Crosby will discuss how bloggers can better navigate their interactions with PR companies, including accepting samples, disclosure/transparency, responding to pitches and perceived pressure to give positive reviews. In addition, she will respond to questions from beauty bloggers who call in during the show.

This marks Crosby’s second time as a guest on the program. Her first, a discussion into proper blogger/PR etiquette, was such a resounding success that she was asked back immediately. “Crosby continually demonstrates her commitment and expertise as both liaison and educator for bloggers and PR’s said Julie Fredrickson, founder of Coutorture.com, “We are proud to have her as part of our network and thrilled she has agreed to let us pick her brain again!”

Callers are welcome to join the conversation during the show at calling (347) 996-3983.

The live, Internet-talk radio show will stream from the host page at http://www.blogtalkradio.com/Coutorture/2008/08/10/Beauty-Blogging-Ethics-Dos-Donts. An archive will be available at the same link immediately following the show or listeners can subscribe to the archives via the RSS feed located at the host page.

To entice you further, here is last month’s article, originally published at Cause a Scene:

Fashion PR Tips: Grabbing the attention of the fashion media

The adage about first impressions is perhaps most true when dealing with the fashion media since most often, Fashion editors and bloggers will be Heidi Klumming your line, that is, deciding if you are in or out, based on the initial press materials that you send them. With one-dimensional materials promoting garments and passions with decidedly more dimensions, your press materials, mainly the background information you send about your collection and the photography, had better be good.  Here, some tips on cutting through the clutter

• Press release folder blah blah. Think about your packaging – everything from the envelope your materials arrive in, to the size and shape of your press release should evoke the feeling of your brand. Little handmade touches, ribbon, a handwritten card, go a long way, creating a flip book of images can really make a difference in getting an editor’s attention.

• If you are sending an email, include a link to your press kit as a downloadable PDF, as well as links to individual hi-res photos. There is nothing more irritating for an editor, bloggers included, than unnecessary follow-up and tracking down images. Make it as easy as possible for the media to write about you by giving them everything they need ahead of time.

• Don’t skimp of your photography. If you have any questions about how to do fashion photography correctly, look at fashion photography blogs. Or, check out the Smashing Darling blog, where indie designers put their photography and online stores up on the chopping block for review.

• Above all, make consistency and accuracy your motto. Colors, fonts, wording, contact information should match and be correct. If you aren’t the most detail oriented person, ask a friend who is to over everything with you to make sure than your email address, among other things, is correct.

In more evidence that owner Kate Sullivan never sleeps and is also possibly blessed with her own dedicated Saint of perpetually lovely clients, Kick PR is pleased to announce their new jewelry client, The Adriana Carador collection.  Adriana Carador is the brainchild of an extremely talented designer and a business savvy entrepreneur. The love of beautiful jewels sparked a partnership producing breathtaking cuts and settings of gold and precious stones natural to Brazil.

“It has never been our goal to create jewelry that is mass-produced or distributed… What makes our jewelry so special is that each design is an original—one will not find another like it anywhere. Women not only rave about our designs but love that they are wearing something no one else has,” Carador explains.

Adriana Carador designs has a loyal following of international jetsetters and fashionistas.The collection pieces vary from 18k white, rose and yellow gold, diamonds, citrines, tourmalines, topaz, smoky quartz and other precious stones. Find them online at www.adrianacarador.com or at trunk shows in Dallas, Hamptons, and Manhattan.

For more information contact kate[at]kickpr.com

Where my fashion PR girls (and boys) at? If you are a fashion blogger, fashion publicist, fashion marketing, fashion designer, networker, beauty social media woohoo maven or etcetera and on Twitter, please comment with your Twitter name so we can get to know each other more!

In your comment, please share:

• Name
• Twitter Name
• Organization/Agency/Affiliation
• A quick sentence about your specialty/clients/brilliance
• Favorite thing about Twitter

Follow PR Couture for blog updates, fashion PR news and commentary and, if you think you can handle posts about unicorns, frye boots and fury, follow PR Couture founder Crosby Noricks.

PR Couture is particularly interested in any stories you may have about using Twitter to promote clients, new business leads generated through Twitter, new relationships etc and the use of Twitter search in social media fashion campaigns. If you have a Twitterific success story, email or direct message us! You may be featured in an upcoming post!

(image source)

Feinstein/McGuiness PR, a boutique PR firm based in Los Angeles, CA. is seeking self-motivated, creative and well-spoken interns. Applicants must be passionate and knowledgeable about fashion, entertainment, and pop-culture. Duties will include answering phones, pitching press, media planning, tracking press coverage, and assisting in event production. Fashion PR hopefuls take note, Feinstein/McGuiness internships often lead to full-time positions.

View the entire fashion PR job listing and apply!

Happy August - New online issues of Clutch Magazine, Cause a Scene Magazine, and Shift

Fashions Featured in Gossip GIrl? PR Couture suggests how to leverage your press over at LupRocks

Jack + Bill PR cover shopping in Second Life

Keeping up on Project Runway - Fashion Club Daily is!

Pitch Engine launches their Social Media Press Release Tool - were you invited?

Smashing darling

From the article:

Okay, we did see that NY Mag was featuring BFF’s, but the timing was truly random that Crosby and her BFF wanted to share their beautiful indie love with us! They were in downtown Los Angeles, CA together at a Silent Auction at Poketo to raise money for Faythe Levine’s indie craft documentary, Handmade Nation and then later at the Edison, a neato steampunk-ish Charlie Chaplin-ish bar where the stirrers are light bulbs. Enjoy the interview with these two most stylish BBF’s. I know I did. Get involved and leave them a comment.

The competition consists of two categories, Fashion Design, and Fashion Marketing & Merchandising and Retail Management. The grand prize in each category includes a full tuition scholarship The Art Institutes school.

In addition to a full tuition scholarship, the grand prize winning student in each category will receive an all-expense-paid trip to New York City for Fashion Week in February 2009, a “meet and greet” at Seventeen Magazine’s offices and lunch with a Seventeen Magazine Style Pro.

The deadline isn’t until November 21, 2008 so there is plenty of time to prepare! Download the Passion for Fashion Competition brochure to get started.

In case you have been living in a place where Crocs are considered chic, Coutorture is an online publication and community of over 250 editorially-selected fashion, beauty, perfume, accessory and streetwear blogs. During fashion week, the Coutorure team is hard at work to provide relevant, quick and generally awesome ccontent (think images, video) to their global network of bloggers who then use/share said greatness to keep the Fashion Week crazy wheel a’spinnin’.

What does being a Coutorture intern mean? There’s the unglamorous stuff like assisting, sample running and photo uploading.  However, for the right interns, there is the opportunity to assist with Fashion Week coverage and content for the site. Plus, fashion stylists, photographers, make-up artists, and publicists may get to assist on original Coutorture editorial photo shoots.

There is no monetary compensation, but documentation for college credit and the occasional freebie is available.  If you (or a friend) is interested, please send a resume, cover letter and 2 writing samples to intern@coutorture.com.

Since this opportunity involves a lot of hands on work, NYC based applicants only, please.

We’re looking forward to another great Fashion Week season.  Are you getting excited yet?

(image: An original photo editorial by Coutorture.com. Photographer Robert Malmberg, Hair & Makeup Timothy Fischetti, Model Coleen Burst from Red Model Management, Styling Maleeha Khan and Megan Zanke, Fashion Editors Julie Fredrickson and Megan Zanke, Clothing Dolce & Gabbana and Marc by Marc Jacobs (courtesy of eLuxury), Jets by Jessica Allen swimwear, Salt Swimwear, Old Navy swimwear, Rebecca Minkoff and Andrea Brueckner handbags. )