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Adventurist.</description><language>en</language><lastBuildDate>Tue, 07 Feb 2012 16:29:29 PST</lastBuildDate><generator>http://wordpress.org/?v=3.1.3</generator><sy:updatePeriod xmlns:sy="http://purl.org/rss/1.0/modules/syndication/">hourly</sy:updatePeriod><sy:updateFrequency xmlns:sy="http://purl.org/rss/1.0/modules/syndication/">1</sy:updateFrequency><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/rss+xml" href="http://feeds.feedburner.com/prdifferently" /><feedburner:info uri="prdifferently" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com/" /><itunes:explicit>no</itunes:explicit><itunes:subtitle>CEO. Angel Investor. Entrepreneur. 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<p>Knowing I wanted to work all five hours of my flight, I got to sleep super-early last night, sure that a solid eight hours would guarantee my alertness for the entire fight, allowing me to be super-work-like, and get a ton of stuff done.</p>
<p>Sadly, as you can see from below, this won&#8217;t be the case.</p>
<p><center><a href="http://shankman.com/wp-content/uploads//35xqna.jpg"><img src="http://shankman.com/wp-content/uploads//35xqna.jpg" alt="" title="35xqna" width="625" height="373" class="aligncenter size-full wp-image-4209" /></a></center></p>
<p>Sigh. Have a good day, everyone.</p>
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</div>]]></content:encoded><description>It&amp;#8217;s 7:20am, and I&amp;#8217;m at Newark Airport for a flight to Vegas to speak at the Social Media Strategies Summit, as well as keynote another private conference, and have a meeting with a major hotel group. Knowing I wanted to work all five hours of my flight, I got to sleep super-early last night, sure that a solid eight hours would guarantee my alertness for the entire fight, allowing me to be super-work-like, and get a ton of stuff done. Sadly, as you can see from below, this won&amp;#8217;t be the case. Sigh. Have a good day, everyone.</description><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://shankman.com/sometimes/feed/</wfw:commentRss><slash:comments xmlns:slash="http://purl.org/rss/1.0/modules/slash/">11</slash:comments></item><item><title>It should always be about them – Except when you’re clueless</title><link>http://shankman.com/it-should-always-be-about-them-except-when-youre-clueless/</link><category>Branding</category><category>Customer Service</category><category>Help A Reporter Out (HARO)</category><category>How To Be Taken Seriously</category><category>Industry</category><category>Marketing</category><category>Networking/Social Networking</category><category>Pop Culture</category><category>Productivity</category><category>Promotion</category><category>Self Promotion</category><category>Social Media</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Peter Shankman</dc:creator><pubDate>Mon, 06 Feb 2012 08:36:48 PST</pubDate><guid isPermaLink="false">http://shankman.com/?p=4199</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p>So I get an email today, criticizing me for congratulating the Giants in the HARO this morning by using the term &#8220;my NY Giants.&#8221; Apparently, I&#8217;m pompous and self-centered for saying &#8220;My&#8221; as opposed to &#8220;Our.&#8221;</p>
<p>I responded that today, after an awesome win, I think everyone in NYC considers the Giants &#8220;theirs,&#8221; and more importantly, is that really the most important thing for them to worry about in their busy day?</p>
<p>To which I get this vitriolic reply, stating that I&#8217;m completely full of shit, and that I&#8217;m nothing but a braggart, who should learn to be nicer to people. Me. I should learn to be nicer to other people. The guy who invites anyone to ask me any question, anytime, about anything. Me. I should be nicer to people because some idiot told me that I&#8217;m a terrible person for calling them &#8220;My Giants.&#8221; OK.</p>
<p>Funny thing was, that didn&#8217;t bother me so much as the way the person framed his reply. He started with this: &#8220;Well, I have two degrees in Psychology, and I can tell you that&#8230;&#8221;</p>
<p>That right there pretty much caused me to tune him out. (Well that and two other things: His AOL address (I know it shouldn&#8217;t matter, but we all know it does,) and his signature file, which included his mobile number, and next to it, the words &#8220;Don&#8217;t ever text me.&#8221;) That&#8217;s fine. Between your &#8220;no texting&#8221; rule and your AOL address, 1991 called, they want you back. Go hang out with C+C Music Factory while you&#8217;re at it.</p>
<p>Look &#8211; I usually spend most my time explaining that our lives should be primarily about helping other people. More specifically, I suggest that if we help other people, then any self-promotion we do becomes more about &#8220;helping&#8221; and less about &#8220;self-promotion, and that&#8217;s beneficial to us. And I stand by that.</p>
<p><a href="http://shankman.com/wp-content/uploads//i_have_a_feeling_you_may_be_a_douche_funny_t-shirt.jpg"><img class="alignleft size-medium wp-image-4200" title="i_have_a_feeling_you_may_be_a_douche_funny_t-shirt" src="http://shankman.com/wp-content/uploads//i_have_a_feeling_you_may_be_a_douche_funny_t-shirt-300x300.jpg" alt="" width="300" height="300" /></a>But &#8211; The problem comes when someone tries to use &#8220;help&#8221; as a way to just start shit, which is exactly what Mr. &#8220;2 degrees and don&#8217;t text me&#8221; did. His whole email to me was based on him &#8220;helping me&#8221; &#8220;I&#8217;m trying to help you better yourself.&#8221; Specifically, he informed me that (his words now) no one who reads the HARO cares where you are or that you&#8217;re wiping your ass.&#8221; So in his 2-degree mind, he probably honestly believed that he was doing me a benefit by insulting me and telling me that every way I run the HARO was in fact, wrong. Never mind the fact that I&#8217;ve built HARO into a multi-million dollar business, helped thousands of businesses grow, and made thousands of friends, colleagues, and acquaintances along the way &#8211; Because 2-degree man thought I was pompous, then of course, I must be, and every single one of you who consider yourselves my friend, is 100% wrong. Shame on you.</p>
<p>So I offer you this: Help, <em>when asked for</em>, is a benefit, a great thing, and can allow you to not only grow your business, but increase your positive brand, increase your revenues, bring you new clients, and yes, even help friends out. But &#8211; When it&#8217;s not asked for, and you present it like the way our friend did above, chances are pretty high that you&#8217;re going to look like a douche.</p>
<p>You&#8217;ll look like a douche if you offer non-asked for help in a douchey way, as well. Tell me that &#8220;no one cares when I wipe my ass&#8221; is something reserved for my wife to say to me, and maybe not even then. Want to help? Don&#8217;t be a douche. Be nice. Or, if someone really pisses you off that much, simply ignore them! What could you possibly expect to get out of &#8220;helping&#8221; me the way you did this morning? Did you think I&#8217;d thank you for your attempt, after telling me how much I piss you off? If we were friends for years? Sure &#8211; Go for it. Tell me to change &#8211; I&#8217;d appreciate that. But here&#8217;s the thing: I have no idea who this guy is. For that matter, I don&#8217;t know if he&#8217;s male or female, because he has an AOL address (one name, no first or last name) and the signature file was too busy telling me &#8220;DON&#8217;T TEXT ME&#8221; for me to care.</p>
<p>I guess my point here is this: Wanting to help isn&#8217;t the same as criticizing. Until you know the difference, perhaps you shouldn&#8217;t offer? You&#8217;d think after two psychology degrees, one would &#8211; But hey&#8230; What do I know? I just spend all my time helping people the right way &#8211; Usually via text &#8211; And from a real email account.</p>
<p>Thoughts?</p>
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</div>]]></content:encoded><description>So I get an email today, criticizing me for congratulating the Giants in the HARO this morning by using the term &amp;#8220;my NY Giants.&amp;#8221; Apparently, I&amp;#8217;m pompous and self-centered for saying &amp;#8220;My&amp;#8221; as opposed to &amp;#8220;Our.&amp;#8221; I responded that today, after an awesome win, I think everyone in NYC considers the Giants &amp;#8220;theirs,&amp;#8221; and more importantly, is that really the most important thing for them to worry about in their busy day? To which I get this vitriolic reply, stating that I&amp;#8217;m completely full of shit, and that I&amp;#8217;m nothing but a braggart, who should learn to be nicer to people. Me. I should learn to be nicer to other people. The guy who invites anyone to ask me any [...]</description><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://shankman.com/it-should-always-be-about-them-except-when-youre-clueless/feed/</wfw:commentRss><slash:comments xmlns:slash="http://purl.org/rss/1.0/modules/slash/">42</slash:comments></item><item><title>When Trying New Things in PR doesn’t work</title><link>http://shankman.com/when-trying-new-things-in-pr-doesnt-work/</link><category>Marketing</category><category>Media</category><category>Viral Marketing</category><category>Web/Tech</category><category>Weblogs</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Peter Shankman</dc:creator><pubDate>Fri, 03 Feb 2012 13:40:03 PST</pubDate><guid isPermaLink="false">http://shankman.com/?p=4195</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p><a href="http://shankman.com/wp-content/uploads//14034174.jpg"><img class="aligncenter size-full wp-image-4196" title="14034174" src="http://shankman.com/wp-content/uploads//14034174.jpg" alt="" width="500" height="375" /></a></p>
<p>Today, Woody Harrelson&#8217;s PR agent decided to &#8220;kick things up a notch.&#8221; Instead of a typical press event for Woody&#8217;s new film &#8220;Rampart,&#8221; this press agent decided to show his level of &#8220;internet prowess&#8221; and offer Woody Harrelson up for interviews on Reddit, one of the most &#8220;real&#8221; Internet sites out there. (By &#8220;real,&#8221; I mean that it&#8217;s pretty much full of people who have their bullshit filters on a constant &#8220;ten&#8221; and can pick out when something is hype in about two seconds.</p>
<p>So, of course, they did. You can read the post, and the resulting crap that Woody Harrelson got <a href="http://www.reddit.com/r/IAmA/comments/p9a1v/im_woody_harrelson_ama/">here.</a> It ain&#8217;t pretty.</p>
<p>While it&#8217;s fun to try new things, you have to KNOW YOUR AUDIENCE! When you don&#8217;t, and you do something like this, you&#8217;ll get caught. The worst part is that had the PR person simply taken the time to read other Reddit interviews, he could have avoided about 90% of the errors he made, which resulted in him being bitch-slapped as hard as he was. (And by extension, Woody.)</p>
<p>End result? As always, you gotta be real, transparent, and know your audience.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
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</div>]]></content:encoded><description>Today, Woody Harrelson&amp;#8217;s PR agent decided to &amp;#8220;kick things up a notch.&amp;#8221; Instead of a typical press event for Woody&amp;#8217;s new film &amp;#8220;Rampart,&amp;#8221; this press agent decided to show his level of &amp;#8220;internet prowess&amp;#8221; and offer Woody Harrelson up for interviews on Reddit, one of the most &amp;#8220;real&amp;#8221; Internet sites out there. (By &amp;#8220;real,&amp;#8221; I mean that it&amp;#8217;s pretty much full of people who have their bullshit filters on a constant &amp;#8220;ten&amp;#8221; and can pick out when something is hype in about two seconds. So, of course, they did. You can read the post, and the resulting crap that Woody Harrelson got here. It ain&amp;#8217;t pretty. While it&amp;#8217;s fun to try new things, you have to KNOW YOUR AUDIENCE! When [...]</description><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://shankman.com/when-trying-new-things-in-pr-doesnt-work/feed/</wfw:commentRss><slash:comments xmlns:slash="http://purl.org/rss/1.0/modules/slash/">3</slash:comments></item><item><title>A thought on Television and Windows</title><link>http://shankman.com/a-thought-on-television-and-windows/</link><category>Images From The Road</category><category>Not Necessarily PR</category><category>Television</category><category>Travel</category><category>Web/Tech</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Peter Shankman</dc:creator><pubDate>Thu, 02 Feb 2012 08:52:17 PST</pubDate><guid isPermaLink="false">http://shankman.com/?p=4189</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p>While I&#8217;m sitting in my room at the W London, looking out the windows and also zoning out to CNN, it occurs to me &#8211; Why don&#8217;t hotels simply install flat windows that also have TVs in them &#8211; They use illumination-blocking technology that came out ten years ago and is hella cheap now to darken the window a bit the moment the TV is turned on. They save on precious room space, and it looks super-cool. Allows for much, much bigger screens, and when people want to go to sleep, they just shut off the tv, and the curtains come down and darken the room.</p>
<p>Am I the only weirdo who thinks this way? What &#8220;weird&#8221; things can you do in your company that might seem insane, but can cut costs, improve revenues, and give customers another road to happy? Brainstorm below.</p>
<p>&nbsp;</p>
<div class="mceTemp mceIEcenter" style="text-align: center;">
<dl id="attachment_4190" class="wp-caption aligncenter" style="width: 310px;">
<dt class="wp-caption-dt"><a href="http://shankman.com/wp-content/uploads//Scenerychannel.png"><img class="size-medium wp-image-4190" src="http://shankman.com/wp-content/uploads//Scenerychannel-300x197.png" alt="" width="300" height="197" /></a></dt>
<dd class="wp-caption-dd">&#8220;Broadcasting beautiful views, 24-hours a day, it&#8217;s the Scenery Channel.&#8221;</dd>
</dl>
</div>
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<a href="http://feeds.feedburner.com/~ff/prdifferently?a=JxuJCSlxBvk:4Y8JRJ3s3OI:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/prdifferently?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/prdifferently?a=JxuJCSlxBvk:4Y8JRJ3s3OI:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/prdifferently?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/prdifferently?a=JxuJCSlxBvk:4Y8JRJ3s3OI:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/prdifferently?i=JxuJCSlxBvk:4Y8JRJ3s3OI:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/prdifferently?a=JxuJCSlxBvk:4Y8JRJ3s3OI:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/prdifferently?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/prdifferently?a=JxuJCSlxBvk:4Y8JRJ3s3OI:D7DqB2pKExk"><img src="http://feeds.feedburner.com/~ff/prdifferently?i=JxuJCSlxBvk:4Y8JRJ3s3OI:D7DqB2pKExk" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/prdifferently?a=JxuJCSlxBvk:4Y8JRJ3s3OI:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/prdifferently?i=JxuJCSlxBvk:4Y8JRJ3s3OI:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/prdifferently?a=JxuJCSlxBvk:4Y8JRJ3s3OI:TzevzKxY174"><img src="http://feeds.feedburner.com/~ff/prdifferently?d=TzevzKxY174" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/prdifferently?a=JxuJCSlxBvk:4Y8JRJ3s3OI:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/prdifferently?i=JxuJCSlxBvk:4Y8JRJ3s3OI:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/prdifferently?a=JxuJCSlxBvk:4Y8JRJ3s3OI:l6gmwiTKsz0"><img src="http://feeds.feedburner.com/~ff/prdifferently?d=l6gmwiTKsz0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/prdifferently?a=JxuJCSlxBvk:4Y8JRJ3s3OI:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/prdifferently?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/prdifferently?a=JxuJCSlxBvk:4Y8JRJ3s3OI:KwTdNBX3Jqk"><img src="http://feeds.feedburner.com/~ff/prdifferently?i=JxuJCSlxBvk:4Y8JRJ3s3OI:KwTdNBX3Jqk" border="0"></img></a>
</div>]]></content:encoded><description>While I&amp;#8217;m sitting in my room at the W London, looking out the windows and also zoning out to CNN, it occurs to me &amp;#8211; Why don&amp;#8217;t hotels simply install flat windows that also have TVs in them &amp;#8211; They use illumination-blocking technology that came out ten years ago and is hella cheap now to darken the window a bit the moment the TV is turned on. They save on precious room space, and it looks super-cool. Allows for much, much bigger screens, and when people want to go to sleep, they just shut off the tv, and the curtains come down and darken the room. Am I the only weirdo who thinks this way? What &amp;#8220;weird&amp;#8221; things can you [...]</description><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://shankman.com/a-thought-on-television-and-windows/feed/</wfw:commentRss><slash:comments xmlns:slash="http://purl.org/rss/1.0/modules/slash/">8</slash:comments></item><item><title>EXCLUSIVE: Ever Want to Play Angry Birds in Real Life?</title><link>http://shankman.com/exclusive-ever-want-to-play-angry-birds-in-real-life/</link><category>Games</category><category>Social Media</category><category>Uncategorized</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Peter Shankman</dc:creator><pubDate>Mon, 30 Jan 2012 02:15:30 PST</pubDate><guid isPermaLink="false">http://shankman.com/?p=4183</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p>Any Angry Birds junkies in the house?</p>
<p>&#8220;Hi, my name is Peter, and I&#8217;ve spent countless hours playing Angry Birds, when I should have been working.&#8221;</p>
<p>I think we can all relate.</p>
<p>But rather than give you the guidance and help you need to break your Angry Birds addiction, I&#8217;m here to feed it. What if you didn&#8217;t just have to play Angry Birds on your iPad, Droid, iPhone, Browser, Computer, or other device?</p>
<p>What if you could play it live, in real life, in your living room? Flinging Angry Birds into houses of Pigs right from your couch? Or on the Kitchen Table? Flinging Angry Birds at the cat? Why not!</p>
<p>You all know <a href="http://knex.com/" target="_blank">K&#8217;NEX</a>, right? You&#8217;ve been playing with them since you were a kid. Well, you&#8217;ll soon be able to build and play with characters from Angry Birds, with new licensed building toys by K’NEX<sup>®</sup>. Rovio, the creator of the globally successful Angry Birds franchise, and K’NEX, the only US Construction toy company focused on Building Worlds Kids Love™, are pleased to announce this new partnership to create a line of building toys inspired by Angry Birds.</p>
<p><a href="http://shankman.com/wp-content/uploads//angry_birds_25set1-1-1.jpg"><img class="alignleft size-medium wp-image-4184" title="angry_birds_25set1-1-1" src="http://shankman.com/wp-content/uploads//angry_birds_25set1-1-1-300x264.jpg" alt="" width="300" height="264" /></a>The relationship combines the award-winning K’NEX building system with beloved Angry Birds characters, bringing them from the smartphone to the construction aisle for the first time. With more than 600 million downloads, Angry Birds is the #1 mobile game worldwide and appeals to male and female audiences across multiple age ranges.</p>
<p>Yes. This DOES mean that you&#8217;ll now be able to build every single level of Angry Birds in the real world, and shoot them down over and over again. It means missing family dinners, school and work deadlines, and important moments in your life, like your wedding, birthdays, and your child&#8217;s first steps.</p>
<p>This is ANGRY BIRDS IN REAL LIFE! I honestly don&#8217;t think there&#8217;s anything better.</p>
<p>While K’NEX will provide a sneak peek of the products at NY Toy Fair in February 2012, the K’NEX Angry Birds product line will not be widely available until Fall 2012. Building sets will include the most popular Angry Birds characters, buildable launchers and other recognizable elements from the game. I&#8217;ll be at Toy Fair, and will tweet first photos of the launch.</p>
<p>This is probably the most exciting thing I can recall since my parents bought me Tinker Toys when I was four, and I jammed one of the pieces up my nose.</p>
<p>Be honest in the comments below &#8211; Who&#8217;s rushing out to buy one as soon as they&#8217;re available?</p>
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</div>]]></content:encoded><description>Any Angry Birds junkies in the house? &amp;#8220;Hi, my name is Peter, and I&amp;#8217;ve spent countless hours playing Angry Birds, when I should have been working.&amp;#8221; I think we can all relate. But rather than give you the guidance and help you need to break your Angry Birds addiction, I&amp;#8217;m here to feed it. What if you didn&amp;#8217;t just have to play Angry Birds on your iPad, Droid, iPhone, Browser, Computer, or other device? What if you could play it live, in real life, in your living room? Flinging Angry Birds into houses of Pigs right from your couch? Or on the Kitchen Table? Flinging Angry Birds at the cat? Why not! You all know K&amp;#8217;NEX, right? You&amp;#8217;ve been playing [...]</description><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://shankman.com/exclusive-ever-want-to-play-angry-birds-in-real-life/feed/</wfw:commentRss><slash:comments xmlns:slash="http://purl.org/rss/1.0/modules/slash/">10</slash:comments></item><media:rating>nonadult</media:rating></channel></rss>

