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Sydney: Day Three: Rainbows, Waterfalls and Leeches!

Peter Shankman — Tue, 09 Feb 2010 02:58:28 PST

Day Three in Sydney started at the ungodly hour of 4:30am. Why? Because I was awake. I couldn’t get back to sleep. Since it was mid-day in NYC, I got some work done, caught up with Meagan, and essentially just used the time wisely. Tourism Australia had me starting out at 6:30am for an all [...]

Sydney: Day Two (Who Dat Edition)

Peter Shankman — Mon, 08 Feb 2010 01:50:57 PST

After getting a spectacular night sleep, I woke up to check out of the Novatel, and head to downtown Sydney, to check into the Diamant Hotel – Lovely place, reminds me of the W. The front desk woman was kind enough to not only inform me of the best restaurants in the area, but also [...]

Sydney, Day/Night One

Peter Shankman — Sun, 07 Feb 2010 02:29:35 PST

So it’s the end of day one in Sydney… It’s Sunday night, around 20:50 here. I arrived around 11:30am, after a few hours delayed on QF12 out of LAX. Left NYC around 3:30pm on Continental to LAX, sat in the OneWorld lounge for a few hours, boarded the Qantas flight, found my Business Class seat, [...]

The Power of SEO – I’m now a believer

Peter Shankman — Tue, 02 Feb 2010 06:33:23 PST

Go to Google right now and type in the word “Publicity” without the quotes. Go ahead. I’ll wait. Notice the second item that comes up in search? NOT in the Google ads, but in actual organic search? Here’s a photo, in case you didn’t. Yes, that’s HARO right there as number two, right behind Wikipedia, and in [...]

Five reasons why you should ALWAYS answer that first email

Peter Shankman — Thu, 28 Jan 2010 14:00:53 PST

I got to wear the 1986 New York Mets World Series Ring and hold the trophy today, in a parking lot of an Embassy Suites, in Omaha, Nebraska, because Ed Hearn, a former NY Mets player, sent me an email asking for advice about publicity. 1986 Mets World Series Ring and Trophy I get a lot of [...]